Academica Science Journal Economica Series No. 1 (1) – 2012 ISSN: 2285 - 8067 AN EMPIRICAL STUDY OF FINANCIAL PERFORMANCE EVALUATION OF A MALAYSIAN MANUFACTURING COMPANY Maryam MOHAMMADI, Universiti Teknologi Malaysia, 81310 Skudai, Johor Bahru, Malaysia. Afagh MALEK, Universiti Teknologi Malaysia, 81310 Skudai, Johor Bahru, Malaysia. Abstract: Accounting principles are useful tools in executing and improving a successful practice management plan. In today’s competitive environment, evaluating the financial performance is crucial for companies in manufacturing sector. The analysis of financial performance reflects the financial position of the company, the level of the competitiveness in the same sector, and a thorough knowledge about the cost and profit centres within the firm. Managers, investors, and creditors can then apply this accounting information provided by financial analysis in their strategic planning and investment decisions. This study investigates the financial performance of an investment company in Malaysia for a three-year period from 2009 to 2011, which is assessed using financial ratios. The findings pointed out that overall company performance reduced remarkably in the last year of the analysis. This study principally emphasizes on how accounting information aids budgetary decision-makers to evaluate the company financial performance, determine its future obligations, and make better investment decisions. Keywords: Financial performance analysis, financial ratio, balance sheets, income statements. INTRODUCTION The rising intensity of worldwide business competition has led corporations to use different types of performance assessment tools for evaluating their financial situation. Generally, performance evaluation of the firms is conducted within the context of financial analysis. As the financial performance has a broad concept, including economic growth, return, and productivity, using the financial ratios in the performance assessment can be appropriate for companies and their counterparts [1]. The basic accounting information derived from financial reports does not indicate whether gained profit is sufficient or not; or are assets being used proficiently? Is the overall productivity efficient? Do the financial problems exist within the business? To answer such questions, ratio analysis can be performed in which required data are extracted from income statements and balance sheets [2]. For several years, numerous studies in the literatures have revealed the benefits of the financial ratios [3]. Rees [4] stated that financial ratio analysis responses to the amounts of information held in the set of financial statements and the problem of comparison between firms with different sizes. Using them, both analysts and investors would be able to summarize and analyze related quantitative information to obtain momentous data for appraising the firm’s operation, investigating its situation in the sector, and making financial decisions [5]. Page 95 Copyright 2012 Academica Science Journal. All rights reserved. Academica Science Journal Economica Series No. 1 (1) – 2012 ISSN: 2285 - 8067 The strong and weak points of firms regarding liquidity, growth, and profitability can be revealed using financial ratios [1]. Therefore, it implies whether the firm is operating properly or corrective action is required. Moreover, ratios make it possible to audit, estimate the bankruptcy, rank the company, approve a loan, determine the company value, issue the stocks, rate the bond, proceed with acquisitions and mergers, and stop firm operations in a territory [6-8]. Martikainen, Perttunen, Yli-Olli and Gunasekaran [7] and Emrouznejad et al. [9] declared that ratio analysis is done through a comparison of the behaviour of a ratio with some criteria expressing the general success of the economy or industry, and it can also be conducted with other businesses operating in the same sector. Numerous empirical studies were conducted to create classification patterns of financial ratios. The principal objective in these investigations was to state the maximum amounts of data in the initial financial ratios by a diminished set of factors [10-18]. According to Whittington [19] there are mainly two usages of financial ratios: normative and positive. When company ratios are compared with some standard values such as mean, the utilization is normative [20]. The positive application of financial ratios is for forecasting purpose. The practice is prevalent among those looking for business failure prediction [21-24]. However, efforts to assess the likelihood of the failure instead of classifications have generally been speculated to generate unsatisfactory results [25]. Beaver [26] stated that forecasting the companies’ performance affects the speed of making capital market investments decisions. It is noticeable that a country’s economy condition depends on the speed of these decisions making; hence, the faster these are made, the faster the economy would improve. Similarly, this study evaluates a company performance, including credit quality, profitability, and liquidity from 2009 to 2011 using financial ratio analysis, which enable the analyst and financial manager to recognize the company’s strengths and weaknesses. 1. METHODOLOGY This study utilized the quantitative research methodology. In order to investigate the financial performance, accounting information were derived from annual reports of the KNM Group Berhad for three consecutive years. KNM Group is an investment holding company that designs, produces, assembles, and commissions processing units and equipments for oil and gas, petrochemical, and mineral processing industries through its group companies. It is composed of two main sections; Group and Company. Initially, horizontal and vertical analysis for balance sheets and income statements were conducted. Thereafter, to assess the relationships between various data on balance sheets and income statements, financial ratios were measured and evaluated for the studied period. Raw data were analyzed using Microsoft Excel 2010 software. Results are stated through frequency counts and other descriptive statistics. 2. DATA COLLECTION AND ANALYSIS This part reveals some important data stemmed from balance sheets and income statements in years of 2009, 2010 and 2011. Different ratios were also calculated and analyzed; so that the financial manager will be aware of its current financial performance and can then compare it with other industries in the same sector. 2.1. BALANCE SHEET ANALYSIS 2.1.1 Horizontal analysis of balance sheets for years of 2009, 2010 and 2011 This section shows the major accounting data in balance sheets, and compares the amount of changes during the three-year period using horizontal analysis for both Group and Company. Page 96 Copyright 2012 Academica Science Journal. All rights reserved. Academica Science Journal No. 1 (1) – 2012 Economica Series ISSN: 2285 - 8067 Table 1: Horizontal analysis of balance sheets in 2009, 2010 and 2011 Balance Sheets 2009 2010 2011 Group Company Group Company Group Company Total non-current assets 15.26% 5% 383.05% 337.92% 4.57% 21.19% Total current assets 29.51% 96.56% 161.96% 29194.97% -22.6% 219.09% Total assets 23.04% 1.47% 256.01% 371.93% -6.94% 35.67% Total equity 37.19% 35.08% 227.55% 372.72% 10.53% -3.57% Total non-current liabilities 3.46% -* 426.26% - 27.31% - Total current liabilities 16.42% 98.17% 234.47% 199% -37.9% 4610.34% Total liabilities 13.65% 98.17% 278.79% 199% -19% 13628.05% Total equity and liabilities 23.04% 1.47% 256.01% 371.93% -6.94% 35.67% * Data missing at the time of data collection As it can be seen from Table 1, in the year 2011 the amount of total noncurrent assets was decreased for the Group due to the decline in amount of intangible assets and investments. Decrease in receivables also resulted in falling current assets; therefore, total current assets went down remarkably. Moreover, the amount of payables and loans fell during 2011, in which it brought about the reduction in liabilities. Meanwhile, Group paid most of its debts with its cash in 2011. Shown data in above table states year of 2011 has not operated as good as two other years for the Company as well. Total liabilities grew noticeably, and total assets decreased during 2011, which does not lead to a good output. Because, the Company had paid its debts by assets, and investments were set by borrowing money from banks and creditors by the year 2011. 2.1.2 Vertical analysis of balance sheets for years of 2009, 2010 and 2011 This part indicates changes in principal data in the balance sheets during the studied period using vertical analysis for both Group and Company. Table 2: Vertical analysis of balance sheets in 2009, 2010 and 2011 Balance Sheets 2009 2010 2011 Group Company Group Company Group Company Total non-current assets 42.54% 99.88% 57.72% 92.68% 64.86% 82.79% Total current assets 57.46% 0.12% 42.28% 7.32% 35.14% 17.21% Total assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Total equity 44.46% 99.55% 40.91% 99.71% 48.59% 70.87% Total non-current liabilities 10.81% - 17.07% - 23.35% 19.13% Total current liabilities 44.73% 0.45% 42.02% 0.29% 28.06% 9.99% Total liabilities 55.54% 0.45% 59.09% 0.29% 51.41% 29.13% Total equity and liabilities 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Page 97 Copyright 2012 Academica Science Journal. All rights reserved. Academica Science Journal No. 1 (1) – 2012 Economica Series ISSN: 2285 - 8067 Based on Table 2, it can be interpreted that total liabilities for the Group increased from 2009 to 2010 but fell in 2011 due to the decrease in amount of payables and loans. However, the Company had a smaller amount of assets in contrast to the Group during three years. The assets for the Company were mostly belonged to the noncurrent assets during the period. 2.2. INCOME STATEMENT ANALYSIS 2.2.1 Horizontal analysis of income statements for years of 2009, 2010 and 2011 This section highlightes the important information in income statements, and evaluates changes during the three-year period using horizontal analysis for both Group and Company. Table 3: Horizontal analysis of income statements in 2009, 2010 and 2011 Income Statements 2009 2010 2011 Group Company Group Company Group Company Revenue 35.33% 238.45% 105.57% -26.36% -27.25% -93.28% Cost of sales 27.90% - 99.88% - -22.34% - Gross profit 62.31% 238.45% 121.86% -26.36% -39.94% -93.28% Results from operating activities 44.10% 279.98% 127.37% -31.23% -60.10% -98.08% Profit before tax 45.96% 283.51% 110.68% -29.85% -69.56% -94.59% Profit for the year 34.94% 245.39% 80.31% -15.67% -23.31% -96.19% Table 3 illustrates profit for the Group was risen considerably from 2009 to 2010, but diminished in 2011. As a matter of fact, revenue, gross profit and net profit were grown in 2009 and 2010 but declined significantly during 2011. The main reason was on account of the decrease in sales in 2011, so it affected the revenue and profit. Amounts of revenue, gross profit and net profit for the Company were different by far from the Group. Revenue was lessened immensely for both years 2010 and 2011, because Company had a low level of sale during these two years. 2.2.2. Vertical analysis of income statements for years of 2009, 2010 and 2011 This part demonstrates vertical analysis of data in income statements for both Group and Company. Table 4: Vertical analysis of income statements in 2009, 2010 and 2011 Income Statements 2009 2010 2011 Group Company Group Company Group Company Revenue 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Cost of sales -74.12% - -72.07% - -76.94% - Gross profit 25.88% - 27.93% - 23.06% - Results from operating activities 18.20% 96.50% 20.23% 90.12% 11.09% 28.81% Profit before tax 17.51% 96.50% 17.94% 91.94% 7.51% 74.02% Profit for the year 15.16% 78.52% 13.30% 90.15% 14.02% 51.06% Page 98 Copyright 2012 Academica Science Journal. All rights reserved. Academica Science Journal No. 1 (1) – 2012 Economica Series ISSN: 2285 - 8067 Table 4 shows in the year of 2009, the Group was allocated the largest amount of net profit by 15.16 percent growth in regard to the previous year; however, the highest profit was assigned to the Company in 2010 with 90.15 percent growth. 2.3. RATIO ANALYSIS This section summarizes the results of ratio analysis for both Group and Company, which are used to assess company performance. Table 5: Summary of ratio analysis Ratio 2009 2010 2011 Group Company Group Company Group Company Current Ratio 1.28 0.26 1.01 25.42 1.25 1.72 Acid Test Ratio 1.17 0.26 0.95 25.42 1.15 1.72 Inventory Turnover 20.97 - 0.15 - 0.12 - Account Receivable 2.49 2495.95 2.81 1.76 1.82 0.04 Days' Sales in Average Accounts Receivable 146 0.14 130 207 201 9683 Debt Ratio 0.555 0.005 0.591 0.003 0.514 0.291 Times-Interest-Earned Ratio 27.13 187.68 9.53 - 3.32 0.05 Rate on Return on Net Sales 0.15 0.79 0.13 0.90 0.14 0.51 Rate of Return on Total Assets 0.172 0.292 0.137 0.085 0.074 0.018 Rate of Return on Ordinary Shareholders' Equity 0.39 0.33 0.28 0.09 0.135 0.002 According to liquidity ratios, the Group in 2009 had a stronger financial position and quite sufficient liquid assets to maintain business operations. Group could pay its current liabilities with its current assets during the period. However, Company was more capable of paying its current liabilities with its current assets in 2010. But in 2009, it did not have enough liquid assets to maintain operations. During 2010 and 2011, the Group was not able to return on its investments in inventories quickly. However, it had the most ability to collect cash from credit customers in 2010. Nevertheless, all three years had a similar rate but not very remarkable due to the small amount of rates, and Group could convert average receivables into cash about two times during these years. Adversely, Company had a very big amount in 2009, which is not satisfactory because it shows credit is too high. However, this amount is very low in 2010 and 2011, which means the Company was not able to collect cash from credit customers quickly. Large amounts in “days' sales in average accounts receivable” ratio states the Group was not very successful at converting receivables into cash because it took a long time in all three years. By the year 2010, the Company could collect cash in 207 days that is not good as well. But a noticeable point is the Company could change account receivables into cash in almost one day in 2009. The reason for this rapid alteration was because of the amount of sale in which was enormously higher than the amount of net account receivables during 2009. The acceptable rates of the debt ratio for Group show that it utilized debts to invest in assets effectively, and creditors were not worried to receive their loans in a long period. Company had also a low-risk debt in all the three years. Page 99 Copyright 2012 Academica Science Journal. All rights reserved. Academica Science Journal Economica Series No. 1 (1) – 2012 ISSN: 2285 - 8067 The “times-interest-earned” ratio for both Group and Company indicates in 2009 profit from operations could cover interest expenses, and they had more abilities to pay interest than the other two years. The amount of “return on net sales” ratio reveals Group had reasonable sales dollars earned as net profit in these three years. However, in 2009, it had more sales dollars that were providing profit to the business, and fewer sales dollars were absorbed by expenses. Company also earned profit by sales dollars in the threeyear period. Both Group and Company were also able to earn profit from assets, and response to creditors and shareholders, according to their acceptable rate of return on total assets. However, it was more significant in 2009, and the return on investments for creditors and shareholders was improved in that year. The rate of return on ordinary shareholders for the Group gradually fell from 2009 to 2011. The Company had an acceptable ratio in earning profit from each dollar invested by ordinary shareholders in 2009. In contrary, it was not capable of converting invested dollars to profit during 2010 and 2011. CONCLUSIONS In this study, the performance of a manufacturing company was measured over the three-year period from 2009 to 2011. According to resultant assessments, it can be interpreted that during year 2011, company did not operate well, and overall firm’s performance in terms of profitability, liquidity, and credit quality declined due to deterioration in the company’s operating environment. Revenue and Net Profit for the year 2011 reduced remarkably, mostly because of decrease in sales and order intakes. Generally, in 2011, KNM Group Berhad had low and insufficient sales due to the global financial crisis, a slowing economy, and oil price fluctuations in the world. Therefore, shareholders have not received satisfactory dividends in 2011 compared to years 2009 and 2010. It induced financial market participants to be extremely risk averse, and creditors may be worried about their loans that Group may not be able to pay its debts duly. Directors should consider the circumstances of the Group in 2011, and find the reasons of decline in sales. BIODATA - Maryam MOHAMMADI received Bachlor’s degree in Industrial Engineering – system planning and analysis in 2009, and Master’s degree in Industrial Engineering from Universiti Teknologi Malaysia in 2012. Her research interests are finance, supply chain managment, modeling in stochastic environments, and optimization for manufacuring systems. - Afagh MALEK received Master’s degree and Bachelor’s degree in the field of Industrial Engineering. She has worked as an expert of quality management systems , expert of marketing and market research and expert of enviromental management systems in dominant companies of Iran. Her research interests are supply chain management, performance measurement and finance. REFERENCES [1] Yalcin, N.; Bayrakdaroglu, A.; Kahraman, C. Application of fuzzy multi-criteria decision making methods for financial performance evaluation of Turkish manufacturing industries, in „Expert Systems with Applications”, 39, 2012, pg. 350–364 [2] Stallwood, M. 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