AS SOON AS YOU ARE SEATED
■ Please complete the 5-question survey
■ Choose the best answer for each question (1,
2, 3, or 4)
■ Turn the paper over
Inspire, Lead and Influence
through Communication
Priscila Forbes, EY
Linda Yamauchi
Ascend National Convention
August 26, 2013
August 26, 2013
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Workshop Agenda
■ Session Objectives
■ Importance of Communication Skills
■ Effective Communication
■ Behavioral / Communication Styles
■ Session Wrap-up
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Session Objectives
■ To strengthen your communication and
interpersonal skills
■ Understand your behavioral / communication
style
■ Be aware of other styles and learn how to adapt
your style for optimum results
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Introduction
■ Within each table, state your name
■ Describe yourself via a non-verbal gesture
■ All others at the table: Write down the name of
the person and what you perceive is their selfdescription
■ After everyone has written their answer, reveal
your self-description, hear what others said then
go to next person
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What is Communication?
Message
Medium or Channel
Barriers
Sender
Receiver
Message
Medium or Channel
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Key Success Factors for Asian Americans
Aptitude
•
•
•
•
•
•
Constituency
Exemplar
Promoting Oneself
Communication
Networking
Assertiveness
Social Decorum
Management of Emotions
Acumen
Experience
• Rules of Success
• Cultural Acumen
• Personal Branding
Attitude
Community
Corporation
Education
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•
•
•
•
•
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Cultural Inclusion
Cultural Esteem
Career Determination
Role Involvement
Career Stability
Leadership Aspiration
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Communication Skills are Important
■ YOU are in the
relationship business
■ Today, we are drowning in
data
■ Effective communication
is not about downloading
data. It is about creating
an emotional
experience for the
listener.
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Effective Communicators Master…
■ Content
■ Delivery
■ State
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Content
■ Prepare

Outcome: What do you want to accomplish
 What
do they need to know
 What does the listener need to feel for you to achieve
your outcome


Why should the listener care
What is your message in one sentence
SO WHAT!?!
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Delivery
■ Leverage your “instruments”



Voice
Posture and Movement
Face and Eyes
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Studies show that communication is:
Actual
Words, 7%
Voice
Inflection,
38%
Body
Language,
55%
Body Language
Voice Inflection
Actual Words
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“The most important thing about
communication is hearing what isn’t
said.”
Peter Drucker
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State
■ Understand and “manage” your…



Body
Mind’s eye
Belief
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Table Exercise
■ You were asked 5 questions with four possible
answers.
■ Determine how many of each number were
selected – how many 1s, 2s, 3s, 4s
■ Stand up when your number is called
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Behavior / Communication Style Analysis
Each style represents a communicating (sending and
receiving) style individuals use in everyday communication:
Intuitor
Thinker
Feeler
Sensor
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Intuitor
Descriptors
• Imagination
• Pioneering spirit
• Heavy emphasis on
ideas and concepts
• Long-range thinker
• Continuous probing
and reexamination
August 26, 2013
Recognizing an
Intuitor
Working with an
Intuitor
Communication style is:
• Professional
• Concentrate on
• Abstract
probing “why”
• Idea oriented
• Provide ample
They will challenge you recognition for his
for the value of
ideas
continuous probing and
reexamination
• Focus on concepts
to fulfill his longrange objectives
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Thinker
Descriptors
Recognizing a Thinker
Working with a
Thinker
• Logic
Communication style is:
• Emphasize pre• Structured
meeting planning
• Problem-solving
• Careful
• Planned
• Use a well• Skeptical of novel
• Organized
organized, wellideas
researched
Finds satisfaction in
presentation
• Avoids emotionalism identifying a problem,
or speculation
developing solutions,
weighing them carefully, • Pause and asks for
specific feedback
• Tests and rethinks
testing each to see
ideas
most logical approach
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Feeler
Descriptors
• Expression
• Human interaction
• Feelings
• Dynamic and
stimulating
• Sensitive to the
needs and wants of
others
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Recognizing a Feeler
Working with a
Feeler
Communication style is:
• Be friendly
• Personalized
• Marked voice
• Emphasize the
inflection
teamwork aspect of
• Unplanned
working together to
• Spontaneous
solve problems
• Warm
They seek and enjoy
the stimulation of
contact with others
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• Personalize
approach
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Sensor
Descriptors
• Doing
• Competing
• Getting results
• Heavy emphasis on
action
Recognizing a Sensor
Communication style is:
• Assertive
• Be prepared to move
• Controlling
fast
• Confronting
• Short
• Be prepared to be
• Simple
tested, challenged,
• Directed to action
interrupted
Thrives on getting
• Direct, down-to-earth things done without
approach
unnecessary and timeconsuming
deliberations
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Working with a
Sensor
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• Allow Sensor to lead
and assess in
results-oriented
terms
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Session Wrap-up
■ Effective communication is about creating an
emotional experience for the listener
■ Prepare the content, master the delivery and
manage your state
■ Know your style and adjust to others. They may
not remember what you said, but they will
definitely remember how you made them feel
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“If your actions inspire others to dream more,
learn more, do more and become more, you are a
LEADER.”
John Quincy Adams
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References
Peter Meyers and Shann Nix, As We Speak, (New York: ATRIA Books,
2011)
Dr. Paul P. Mok, Communication Styles Technology, (Texas: Training
Associates Press, 1989)
Susan Scott, Fierce Conversations, (New York: The Berkeley Publishing
Group, 2004)
Phyllis Mindell, Ed.D., A Woman’s Guide to the Language of Success,
(New Jersey: Prentice Hall, 1995)
Andrew Schwartz, Non-Verbal Communication PowerPoint PPT Content
Modern Sample, http://www.slideshare.net/readysetpresent/nonverbalpower-communication-point-ppt-content-modern-sample
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