The Art of Teaching Public
Speaking
Stephen E. Lucas
Ren Wen
Xu Yurong

Units of the Course w
Introductory Speech w
Informative Speech w
Persuasive Speech w
Commemorative Speech

Introductory Speech Unit w
Speech Communication Process w
Elements of Effective Public Speaking w
Stagefright and How to Deal with It w
Basic Aspects of Speech Delivery w
Initial Public Speaking Opportunity w
Presentation of Introductory Speech

Elements of the Speech
Communication Process
(Pages 17-22) w
Speaker w
Message w
Channel w
Listener w
Feedback w
Interference w
Situation

Dealing with Stagefright
(Pages 9-16) w
Nervousness Is Normal w
Acquire Speaking Experience w
Prepare Thoroughly w
Think Positively w
Use the Power of Visualization w
Most Nervousness Is Not Visible w
Don’

Introductory Speech
Assignment w
Two-minute speech introducing the speaker to the class w
Creative, carefully written, fully rehearsed w
Personal topic and shorter length help reduce stagefright w
Generates positive class spirit

Evaluating the Introductory
Speech w
10-15 percent of final grade w
Evaluation forms on IM pages 49-51 w
Be honest, positive, and constructive in feedback w
Students should leave looking forward to their next speech

Informative Speech Unit w
Build on foundation of introductory speech w
Move to more complex kind of speech w
Principles of informative speaking (Ch 14) w
Choosing and narrowing speech topics (Ch 4)

Informative Speech Unit w
Researching a speech (Ch 6) w
Organizing a speech (Chs 8-10) w
Using visual aids (Ch 13) w
Plagiarism and the ethics of public speaking
(Ch 2)

Goals of Informative Speaking
(Pages 366-367) w
Communicate information accurately w
Communicate information clearly w
Make information meaningful and interesting to the audience

Types of Informative Speeches
(Pages 367-376) w
Speeches about objects w
Speeches about processes w
Speeches about events w
Speeches about concepts

Informative Speech Guidelines
(Pages 376-384) w
Don’ about the topic w
Relate the subject directly to the audience w
Don’ w
Avoid abstractions w
Personalize ideas

Sources for Speech Research
(Chapter 6) w
Personal knowledge and experience w
Library research w
Internet research

Selecting and Focusing a Topic
(Chapter 4) w
Choosing a topic w
Determining the general purpose w
Determining the specific purpose w
Phrasing the central idea

w
Introduction w
Body w
Conclusion
Parts of a Speech

Functions of a Speech
Introduction
(Pages 224-236) w
Get attention and interest of the audience w
Reveal the speech topic w
Establish credibility and goodwill w
Preview the body of the speech

Body of the Speech
(Chapter 8) w
Main points w
Supporting materials w
Connectives

Organizing Main Points
(Pages 206-211) w
Chronological order w
Spatial order w
Causal order w
Problem-Solution order w
Topical order

Functions of a Speech
Conclusion
(Pages 237-242) w
Signal the end of the speech w
Reinforce the central idea

Ethical Guidelines
(Chapter 2) w
Make sure your goals are ethically sound w
Be fully prepared for each speech w
Be honest in what you say w
Avoid name-calling and abusive language w
Put ethical principles into practice

Types of Plagiarism
(Pages 42-47) w
Global plagiarism w
Patchwork plagiarism w
Incremental plagiarism

Informative Speech
Assignment w
5-6 minutes in length w
Creative, carefully written, fully rehearsed w
More complex than the introductory speech w
Kind of speech often delivered in students’ careers

Evaluating the Informative
Speech w
15-25 percent of the final grade w
Evaluation form on IM pages 49-51 w
Focus on how students fulfilled objectives of the assignment w
Be honest, positive, and constructive in feedback

Persuasive Speech Unit w
Build on foundation of introductory and informative speeches w
Most complex and challenging kind of speech w
Nature of persuasion (Ch 15) w
Kinds of persuasive speeches

Persuasive Speech Unit w
Methods of organizing persuasive speeches w
Audience analysis and adaptation (Ch 5) w
Using supporting materials (Ch 7) w
Methods of persuasion (Ch 16)

Kinds of Persuasive Speeches
(Pages 400-410) w
Speeches on questions of fact w
Speeches on questions of value w
Speeches on questions of policy

Analyzing Questions of Policy
(Pages 408-410) w
Need w
Plan w
Practicality

Organizing Policy Speeches
(Pages 410-417) w
Problem-solution order w
Problem-cause-solution order w
Comparative advantages order w
Monroe’

Monroe’s Motivated Sequence
(Pages 413-417) w
Attention w
Need w
Satisfaction w
Visualization w
Action

Audience Analysis
(Chapter 5) w
Importance of audience analysis w
Demographic audience analysis w
Situational audience analysis w
Classroom questionnaires

Demographic Audience
Analysis
(Pages 115-121) w
Age w
Gender w
Racial, ethnic, and cultural background w
Education w
Socioeconomic level w
Group membership

Situational Audience Analysis
(Pages 121-126) w
Size w
Physical setting w
Disposition toward the topic w
Disposition toward the speaker w
Disposition toward the occasion

Supporting Materials
(Chapter 7) w
Examples w
Statistics w
Testimony

Methods of Persuasion
(Chapter 16) w
Credibility w
Evidence w
Reasoning w
Emotional appeal

Evaluating the Persuasive
Speech w
25-35 percent of final grade w
Evaluation forms on IM pages 49-53 w
Focus on how students fulfilled objectives of the assignment w
Be honest, positive, and constructive in feedback

Commemorative Speech Unit w
What is a commemorative speech?
w
Pay tribute to a person, idea, or institution w
Focus on values, not just history or biography w
Importance of language (Style)

Elements of Effective Style
(Chapter 11) w
Accuracy w
Clarity w
Vividness w
Appropriateness

Evaluating the Commemorative
Speech w
15-25 percent of final grade w
Evaluation form on IM page 54 w
Focus on how students fulfilled objectives of the assignment w
Be honest, positive, and constructive in feedback

Examinations w
To give or not to give w
How many to give w
Essay or objective w
How to weigh in determining final grade