Goodwill Industries International, Inc.
Annual Report
Values
Respect
Stewardship
Ethics
Learning
Innovation
Vision
We at Goodwill Industries® believe that every person
has the opportunity to achieve his/her fullest potential
and participate in and contribute to all aspects of life.
Mission
Goodwill® works to enhance the dignity and quality
of life of individuals and families by strengthening
communities, eliminating barriers to opportunity,
and helping people in need reach their full potential
through learning and the power of work.
Dear Goodwill stakeholders,
Goodwill’s legacy is in providing the programs and services that put people
in the workforce, strengthen families and build stronger communities. Goodwill
has been a trusted household name for more than a century, and while we’re
best known for our retail stores and great bargains, our mission has never been
more relevant.
In 2011, Goodwill served more than 4.2 million people across the globe. As more
people reach their employment goals, that impact is sure to be felt for years to
come. This is what drives us to do more and be more.
We’re pleased to share some of these successes with you in this Annual Report.
You’ll read highlights of our work in the areas of mission impact and how we
strengthen our Goodwill business, brand and public policy. You’ll also read
stories of remarkable people who excel in the world of work thanks to their
determination and the services they received from Goodwill.
We invite you to learn more about how you help build stronger communities
by donating, shopping and supporting Goodwill.
Sincerely,
Jim Gibbons
President and CEO
Goodwill Industries International, Inc.
Top 10 Accomplishments of 2011
1
More than 4.2 Million People Benefited from Goodwill Services
Goodwill served more than 4.2 million people in 2011, a significant
increase driven by e-learning, and placed more than 189,000 people in
good jobs, an increase of 11 percent over 2010. These individuals earned an
estimated $2.95 billion in wages. Every 38 seconds of every business day, a
person served by Goodwill earned a good job. Every 8 seconds, another person
accessed Goodwill opportunities to build careers and strong families.
2
Goodwill’s Social Enterprise Led the Way in
Environmental Sustainability
Goodwill’s social enterprise continued to make it easy for customers to
create a sustainable future. With the addition of 319 donation sites to the Dell
Reconnect program, operated by Goodwill in partnership with Dell, consumers
have a choice of more than 2,600 locations where they can drop off their used
electronics for proper disposal, free of charge. In total, more than 150 million
pounds of computer equipment were donated in 2011 across the 47 states and
two Canadian provinces where these Goodwill collection sites are present. For a
complete list of participating Goodwill locations, visit www.dellreconnect.com.
Goodwill agencies also piloted recycling
initiatives for mattresses, plastics,
consumer electronics, metals and textiles.
Through these initiatives, Goodwill not
only demonstrated leadership in environmental sustainability but also created
job opportunities for thousands of people,
which brought Goodwill’s self-sustainable
business model full circle.
3
Donate Movement Partners Spread the Word about
Responsible Donation
With its compelling message of environmental stewardship combined
with the power of strengthening communities and families, the Donate Movement grew rapidly in 2011 and continues to build momentum and drive goods
acquisition and awareness for Goodwill. Using the Donate Movement platform,
Goodwill inspired a number of retail and media partners to join the movement
and spread the word about donating responsibly.
• Gap ®: Through the retailer’s “Let It Go” donation drive at nearly 900 Gap
•
•
stores in the United States and Canada, Gap customers were encouraged
to clean out their closets and donate unneeded items to Goodwill. Goodwill
and Gap saw an outstanding response to this promotion: more than 247
tons of gently used goods were donated in 10 days.
Hanes ®: Hanes looked to Goodwill for its role in environmental sustainability to launch the brand’s first national donation effort that urged Americans
to clean out their drawers and donate to Goodwill. Co-branded donation
bins and display shelves appeared across the country while consumers
posted pictures of their Goodwill donations on Facebook. The light-hearted
promotion featured celebrity spokespeople Bethenny Frankel and Michael
Mloney, generating extensive media coverage.
Planet Green™: The Discovery channel Planet Green featured Goodwill
in the launch of its 2011 docu-series, “Dresscue Me,” in which the star of the
show and self-taught designer Shareen Mitchell shopped at thrift stores,
including Goodwill, to find the perfect outfits to repurpose for her clients.
Planet Green asked its viewers to think twice about what they donate, where
they donate and how their donations could strengthen local communities.
The Donate Movement expanded its audience base, looking
to the youth and young adults of today to become the responsible
donors of tomorrow. Students of all ages are spreading the
word, and information and donation drive toolkits are available
at donate.goodwill.org/support.
Fresno State students held their second annual Donate
Movement drive on campus and took their message online
to challenge other colleges to join the Donate Movement.
View the video at bit.ly/FresnoDonates or scan the
QR code with your smart phone.
• FAMILY CIRCLE®: For the third year, Goodwill and Family Circle partnered
for the magazine’s September back-to-school issue, asking 19 million readers
to donate gently used items to Goodwill. The partnership earned coverage in
200 media outlets, including print and online media placements and blogs —
more than triple the number of media mentions in 2010.
4
Goodwill Reached Out to the Next Generation of Donors
With more than 100 years in the donated goods retail space, Goodwill
knows that it is important to keep an open dialogue with the younger
generation as they become the donors and shoppers of tomorrow. To continue
its conversation with this demographic, Goodwill worked with Curiosity
Quest, a PBS television series, and Time to communicate the message of
responsible donation.
• CURIOSITY QUEST: An educational show on PBS that airs in more
•
than 70 markets, Curosity Quest featured Goodwill and the Donate
Movement as a part of its green series. Each show presents a “quest”
focused on teaching children about being more environmentally aware.
Joel Greene, the host of “Curiosity Quest,” filmed at Goodwill of Orange
County (Santa Ana, CA) to learn first-hand about the donation and sorting
process and how donated goods translate into programs and services for
kids’ communities. The episode was geared to attract a school-age audience
to the Donate Movement and provide visuals on what it means to make
conscious donations.
TIME: Time for Kids magazine sent a reporter to interview Goodwill Industries International President and CEO Jim Gibbons. The reporter also toured
Goodwill Industries of Silicon Valley (San Jose, CA) to better understand the
behind-the-scenes operations of how items are used and repurposed.
5
Donated Goods Retail Growth Accelerated
Goodwill’s donated goods retail operations generated nearly two thirds of
all revenues for the Goodwill enterprise in 2011 and directly employed more
than 64,000 people, many of whom had faced challenges to finding employment.
Donated goods retail enjoyed double-digit growth.
6
Goodwill Broadened Its International Reach
In 2011, Goodwill made strides in its global efforts to expand the
Goodwill mission and social enterprise model around the world, with
specific progress made in South Korea and Brazil.
• south Korea: Goodwill partnered with The Together Foundation to
•
design a model of creating jobs and supporting people with disabilities.
In partnership with Goodwill Industries International and The Together
Foundation, Goodwill Korea shaped and put into action an aggressive
growth plan, which includes opening 100 stores, serving 3,000 people with
disabilities and creating 1,000 jobs for people with disadvantages over the
next five years, specifically within the network of Goodwill affiliates in the
cities of Busan, Seoul and Suwon.
Brazil: With nearly one-third of Brazil’s population living in extreme
economic conditions and serious environmental challenges mounting,
Goodwill Industries International has partnered with AVAPE, a workforce
development leader based in São Paulo, Brazil, that provides services to
people with disabilities and others with challenges to finding employment.
The capacity-building project, known as Goodwill Brasil, is supported with
funding from the Caterpillar Foundation and will equip AVAPE with the
tools and systems needed to operate a sustainable donated goods retail
enterprise. The goal of the partnership is to strengthen information sharing,
technology transfer and capacity building. Goodwill Brasil will also improve
the nation’s environmental impact by encouraging people to reuse and
repurpose the useable clothing and household items they no longer need
by donating them to Goodwill.
Recognizing the myriad challenges military service members
face when returning from active duty, the Goodwill Industries
International public policy team released the white paper,
“From Deployment to Employment: Goodwill’s Call to Action
on Supporting Military Service Members, Veterans and Their
Families,” at a Capitol Hill briefing for U.S. policymakers. Rep.
Howard “Buck” McKeon (R-CA), chairman of the House Armed
Services Committee, joined the briefing, which contributed to
the development of new grant opportunities.
View the paper at bit.ly/DeploymentToEmployment.
7
Goodwill Advocated for Legislation on Capitol Hill
In 2011, Goodwill continued efforts to inform and educate federal
policymakers. Goodwill worked closely with Senate staff in drafting a bill
to reauthorize the Workforce Investment Act, which is designed to create a
universal system of one-stop career centers that provide access to training and
employment services for the people who need them most. During its annual
Advocacy Day event in April 2011, Goodwill held more than 300 meetings on
Capitol Hill in a single day — the most Hill meetings to occur since the event’s
inception in 2007. In addition, in an effort to keep stakeholders engaged,
Goodwill Industries International launched an advocacy blog and created the
Twitter account, @GoodwillCapHill, to report on legislative issues.
8
Goodwill Strengthened its Family Financial Stability Work
Goodwill deepened its commitment to family financial stability in 2011;
some of the methods included the following:
• In 2011, Goodwill Industries International launched the Family Strengthening
•
•
Center of Excellence Award to commemorate the 10th anniversary
of its partnership with the Annie E. Casey Foundation. The awards
showcase Goodwill agencies that integrate family strengthening
strategies throughout their organizations and in programs for
both their employees and program participants. The 2011 winning
Goodwill agencies are located in Eugene, OR; Greenville, SC;
North Fort Meyers, FL; San Antonio, TX; and Winston-Salem, NC.
More than 120 Goodwill agencies engaged in promoting the
Earned Income Tax Credit (EITC), with 89 agencies directly providing
free tax preparation. Goodwill agencies helped prepare 31,105 tax
returns, which brought in more than $17 million in EITC dollars to
local households. The average refund of $1,542 was well above the
national average.
Four Goodwill agencies piloted a community convening toolkit to
engage partners in deploying solutions for family financial stability.
These resources were distributed to the 165 Goodwill agencies in the
United States and Canada to assist those interested in hosting their
own community events.
9
Public/Private Investment in Goodwill Topped $78 Million
In 2011, Goodwill administered 26 U.S. grants of more than $78 million
benefitting local Goodwill agencies. Despite a bleak economy, Goodwill’s
combined federal and private grants grew by $8 million. More than 88 percent
of funds were sub-granted to local Goodwill agencies to provide services in
107 local communities. Government grants grew 10 percent; private investments were up 14 percent.
• Beyond Jobs: Funded by the Walmart Foundation and administered
•
by Goodwill, Beyond Jobs empowers single mothers with tools they need to
find employment, succeed in the workplace and permanently support their
families. The Walmart Foundation’s grant of $2.5 million supported the program at Goodwill agencies in the five key markets of Atlanta, GA; Bronx, NY;
Boston, MA; Los Angeles County, CA; and Detroit, MI; in serving more than
1,350 single mothers who were unemployed or underemployed. In addition
to job training and placement, the grant enabled participants’ continued
success through individualized, holistic plans that outlined how they can
retain their jobs, advance in their careers, and ensure long-term financial
stability for themselves and their children.
GoodGuides®: The GoodGuides program was made possible through
a $19.1 million grant to Goodwill Industries International from the U.S.
Department of Justice, Office of Juvenile Justice and Delinquency Preven­
tion.* The funds were dispersed to 56 independent Goodwill agencies
around the country. The program helps youth build career plans and skills
while preparing for school completion,
post-secondary training and productive
work by connecting youth with structured,
supportive relationships with trusted
adult mentors. The program targets youth
between the ages of 12 and 17 who are
at risk for dropping out of school, facing
legal troubles, or facing issues such as
abuse, disabilities, drug or alcohol dependence, or gang membership.
*This project was supported by the GoodGuides® Youth Mentoring Grant No. 2009SC-B9-0035 awarded by the Office of Juvenile Justice and Delinquency Prevention,
Office of Justice Programs, U.S. Department of Justice. Points of view or opinions in
this document are those of the author and do not necessarily represent the official
position or policies of the U.S. Department of Justice.
Nearly 50,000 youth and adults received services paid for
with grant funds from Goodwill Industries International.
The following grants are examples of those:
• Lumina Foundation: Expanded access to
•
•
•
post-secondary education and training at community
colleges through Community College/Career
Collaboration, structured Goodwill/community
college partnerships.
Charles Schwab Foundation:
Improved financial well-being of Goodwill employees
and program participants through GoodAssets,
a financial education and coaching program.
The Goizueta Foundation: Expanded services
to previously underserved Hispanic populations via
the Buena Vida initiative.
The Annie E. Casey Foundation: Continued support for family
financial stability through family strengthening.
10
Goodwill Expanded Its Online Presence
In 2011, Goodwill Industries International’s blog and podcast,
My Story, reached a milestone of 100 featured stories. This unique
blog features stories as told from the voices and perspectives of Goodwill
program participants, volunteers and staff on how they’ve earned a living,
improved their lives, and strengthened their families and communities with
Goodwill’s support. To celebrate this milestone, Goodwill debuted a new interactive map on the My Story landing page, www.goodwill.org/my-story, which
shows the stories pinned to their geographical locations. The My Story site
also averaged more than 9,500 unique page views per month, a 60 percent
increase over the 2010 average.
In addition, Goodwill launched a new blog landing page, www.goodwill.org/blog,
uniting all of its frequently produced content in one location. The page includes
links to Goodwill Industries International’s Facebook and Twitter pages, and
features Goodwill’s “Ask Goodwill” blog, which offers career and financial advice
to job seekers.
Goodwill Industries International officially launched its new monthly newsletter
for the public in January 2011 and reached more than 9,000 subscribers by the
end of the year. Goodwill also launched its first mobile texting campaign aimed
at shoppers and job seekers.
winning through work
Meet the 2011 Graduate and Achiever of the Year
For more than a century, Goodwill has been helping people find jobs, support
their families, and feel the satisfaction that comes from working. Goodwill
empowers people through a variety of job training programs, employment
placement services and other community-based programs.
The 2011 Kenneth Shaw Graduate of the Year and the 2011 Achiever of the Year
are just two of the millions of people who look to Goodwill for career services
and related support.
2011 Kenneth Shaw Graduate of the Year
Michael Bulling
Tacoma, WA
Michael Bulling was born three months early, weighing only one and a half
pounds. While a resulting learning disability and cerebral palsy have presented
challenges in his work and personal life, Bulling insists his story is not a sad one.
“My mother always said I could learn new things. She’s right. No matter
where you come from, it’s where you’re going that really counts,” he says.
“Nothing is wrong with me.”
A friend told Bulling about the CHOICES program at Tacoma Goodwill
Industries, which helps people with disabilities prepare for and earn employment. Through Goodwill, he secured a job as a custodian at Seattle-Tacoma
International Airport, a job he’s held the past three years.
His Capital Building Maintenance supervisor says, “Michael has a lot of
heart and a great attitude. Whatever it takes to get a job done, he’ll do it.
I wish everybody had that kind of attitude.”
View the video at bit.ly/GWMichael or scan the QR code
with your smart phone to hear more of Michael’s story.
2011 Achiever of the Year
Chad Christman
Spokane, WA
Chad Christman may be one of the most well-known employees at Goodwill
Industries of the Inland Northwest. As an IT administrator, he interacts with
more than 230 users about the technology they rely on to do their jobs — their
computers. In a wheelchair outfitted with a special cart, he is able to move
computers, monitors and other supplies while on the job.
Christman has severe scoliosis, a result of a car accident when he was an
infant that required multiple surgeries, two years of hospitalization and time
in a wheelchair during his developmental years.
He says that while other employers only saw his wheelchair, Goodwill saw
what he could do. “Goodwill believed in me and my future. Now I have a job I
love and can help others.”
Clark Brekke, president and CEO of the Spokane Goodwill, says, “Chad’s
personal transformation from service recipient to service provider is a testament
to Goodwill’s mission. His newly found independence helps Goodwill navigate
its dependence on technology.”
Goodwill believed in me and
my future. Now I have a job I
love and can help others.
View the video at bit.ly/GWChad or scan the QR code
with your smart phone to hear more of Chad’s story.
— Chad Christman
goodwill industries international, inc. 2011 annual report
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
As of December 31, 2011
(with comparative totals as of December 31, 2010)
UNRESTRICTED
TEMPORARILY PERMANENTLY
RESTRICTED
RESTRICTED
2011
TOTAL
2010
TOTAL
ASSETS
Cash and cash equivalents
Investments
Accounts and notes receivable
Pledges receivable
Grants receivable
Prepaid expenses and other assets
Property and equipment
TOTAL ASSETS
$2,062,368
—
$2,062,368
$1,374,484
5,852,238
$
2,924,447
—
$
1,175,854
9,952,539
11,001,884
528,213
—
—
528,213
703,111
—
292,530
—
292,530
40,269
3,061,825
—
—
3,061,825
5,195,134
594,500
—
—
594,500
486,611
8,679,903
—
—
8,679,903
8,627,902
$20,779,047
$3,216,977
$1,175,854
$25,171,878
$27,429,395
$
$
LIABILITIES AND NET ASSETS
LIABILITIES
Accounts payable
$3,984,825 —
­ $3,984,825
$5,496,522
Accrued expenses
1,468,741
—
—
1,468,741
1,530,840
377,755
—
—
377,755
322,467
29,450
—
—
29,450
66,715
1,700,000
—
—
1,700,000
1,800,000
Deferred revenue
Capital lease obligations
Bonds payable
Interest rate swap agreement
Security deposit TOTAL LIABILITIES
NET ASSETS
TOTAL LIABILITIES AND NET ASSETS
—
111,355
—
—
111,355
60,169
21,883
—
—
21,883
21,883
7,694,009­—
—
7,694,009
9,298,596
13,085,038
3,216,977
1,175,854
17,477,869
18,130,799
$20,779,047
$3,216,977
$1,175,854
$25,171,878
$27,429,395
Goodwill Industries International, Inc., (GII) was established in 1902 and incorporated in 1920 to improve the quality of
life of people with disabilities and other disadvantages such as welfare dependency, illiteracy or lack of work experience.
Each local Goodwill agency is a separate 501(c)(3) corporation. The Goodwill enterprise is composed of GII and members and
affiliates in the United States, Canada and 14 other countries worldwide. All Goodwill members and affliates are independent,
community-based nonprofit corporations that provide career services, job training, placement, employment and supportive services
for people with disabilities and other disadvantages. Through a member agreement with the local agencies, GII represents the
broader enterprise before the federal government and national and international organizations. GII provides Goodwill agencies with
various services, including consulting for workforce development, retail, and commercial operations, financial and management
information, education and training, public relations, and legislative information.
CONSOLIDATED STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS
Year ended December 31, 2011
(with comparative totals for the year ended December 31, 2010)
UNRESTRICTED
TEMPORARILY PERMANENTLY
RESTRICTED
RESTRICTED
2011
TOTAL
2010
TOTAL
REVENUE AND SUPPORT
—
$30,424,132
$29,430,113
17,922,153
—
—
17,922,153
17,172,054
Contributions
1,755,091
1,288,938
—
3,044,029
5,452,081
Program service fees
2,430,117
—
—
2,430,117
2,094,709
Rental
297,239
—
—
297,239
297,239
Legacies and bequests
Federal awards
Membership dues
$30,424,132
$
—
$
134,732
—
—
134,732
166,930
Investment income
85,033
41,872
—
126,905
153,036
Other income
12,373
—
—
12,373
16,325
—
—
—
—
196,553
53,060,870
1,330,810
—
54,391,680
54,979,040
2,470,810
(2,470,810)
—
—
—
55,531,680
(1,140,000)
–
54,391,680
54,979,040
Sponsored programs and grants
32,777,301
—
—
32,777,301
30,571,540
Direct services to membership
12,810,872
—
—
12,810,872
12,562,942
5,354,413
—
—
5,354,413
4,989,756
50,942,586
—
—
50,942,586
48,124,238
3,644,262
—
—
3,644,262
3,612,653
479,458
—
—
479,458
473,040
4,123,720
—
—
4,123,720
4,085,693
55,066,306
—
—
55,066,306
52,209,931
465,374
(1,140,000)
—
(674,626)
2,769,109
84,780
(1,550)
(10,348)
72,882
401,763
(51,186)
—
—
(51,186)
(60,169)
—
—
—
—
15,502
498,968
(1,141,550)
(10,348)
(652,930)
3,126,205
12,586,070
4,358,527
1,186,202
18,130,799
15,004,594
$13,085,038
$3,216,977
$1,175,854
$17,477,869
$18,130,799
Participation fees
TOTAL REVENUE
Net assets released from restriction
TOTAL REVENUE AND SUPPORT
EXPENSE
PROGRAM SERVICES
Support services to membership
TOTAL PROGRAM SERVICES
MANAGEMENT AND GENERAL SERVICES
General and administrative
Resource development
TOTAL MANAGEMENT AND GENERAL
TOTAL EXPENSE
CHANGE IN NET ASSETS
FROM OPERATIONS NET GAIN (LOSS) ON INVESTMENTS
UNREALIZED LOSS ON INTEREST
RATE SWAP AGREEMENT
GUARANTEE RESERVE
CHANGE IN NET ASSETS
NET ASSETS, BEGINNING OF YEAR
NET ASSETS, END OF YEAR
board of directors* 2011–2012
Chair
President and CEO
Paul Chapin, CE
Goodwill, The Amity Group
Hamilton, ON
Jim Gibbons
Goodwill Industries
International, Inc.
Rockville, MD
Vice Chair
Diana Burley
The George Washington University
Ashburn, VA
Donna Miller
Grefe & Sidney, PLC
Des Moines, IA
Treasurer
Kathy Crosby, CE
Goodwill Industries of Greater Grand Rapids
Grandville, MI
John Owen, CE
Goodwill Industries of South Texas
Corpus Christi, TX
James Hazy
Leadership Science, LLC
Garden City, NY
Larry DeJarnett
The Lamar Group
Palm Desert, CA
Dennis Pastrana, CE
Goodwill Industries of South Florida
Miami, FL
Secretary
Dr. Jeffry Golden
Crere Coeur, MO
Marjory Pizzuti, CE
Goodwill Columbus
Columbus, OH
Tommy A. Moore
First Investors Financial Services, Inc.
Houston, TX
Dr. A. Gidget Hopf, CE
Goodwill Industries of the Finger Lakes
Rochester, NY
Board Members
Deborah Alvarez-Rodriguez, CE
Goodwill Industries of San Francisco,
San Mateo and Marin Counties
San Francisco, CA
J. Carlos Artola
Indar Ventures, LLC
Melrose Park, IL
Michelle Belknap, CE
Easter Seals-Goodwill Northern
Rocky Mountain
Great Falls, MT
Sue Bohaichuk
Government of Alberta
Alberta, Canada
Phil Boyce
Boyce & Associates
Saratoga, CA
Dennis Brice, CE
Chattanooga Goodwill Industries
Chattanooga, TN
Peter C. Brinckerhoff
Corporate Alternatives, Inc.
Union Hall, VA
Brenda Gumbs
Perfetti Van Melle USA, Inc.
Erlanger, KY
Terry Hayes, CE
Tacoma Goodwill Industries
Tacoma, WA
Larry D. Ishol
Deloitte, LLP
Arlington, VA
Brian Itzkowitz, CE
Goodwill Industries of Arkansas
Little Rock, AR
Bill J. Kacal
Houston, TX
Charles Layman, CE
Goodwill Industries of Central Virginia
Richmond, VA
Jim Martin, CE
Goodwill Industries of Lane and
South Coast Counties
Eugene, OR
Janet McCarthy, CE
Goodwill Serving the People of
Southern Los Angeles County
Long Beach, CA
Catherine Meloy, CE
Goodwill of Greater Washington
Washington, DC
Michelle Quintyn, CE
Goodwill Industries Ontario, Great Lakes
London, ON
Jeffrey A. Van Doren
Poarch Van Doren Law Firm
Salem, VA
John A. Wickland, III
Wickland Corporation
Sacramento, CA
Floyd Wilson, Jr.
Metro Health Hospital
Grand Rapids, MI
advisory directors
Will A. Courtney
Courtney & Courtney Properties
Ft. Worth, TX
Jarret Lobb
Monro Muffler and Brake Service
Pittsford, NY
Evelyne Villines
Des Moines, IA
Bill Wood
Laguna Beach, CA
* Included in the Standing Committees are:
Executive Committee; Audit Committee; Finance
Committee; and Compensation Committee.