The PANTONE MATCHING SYSTEM ® and PANTONE ® FORMULA GUIDES The year was 1963. Hundreds of ink manufacturers were producing ink for thousands of printers. Ink manufacturers provided swatches of their inks that did not match or “translate” from manufacturer to manufacturer. Corporations produced color standard guidelines for the two or three colors associated with their brands. But a universal color reference library to identify and communicate color along the product development workflow from designer - manufacturer - marketer - printer - retailer consumer, did not exist. The PANTONE MATCHING SYSTEM and PANTONE FORMULA GUIDES were created to fill this void. Because the PANTONE MATCHING SYSTEM concept was simple to understand and the PANTONE FORMULA GUIDE was easy-to-use, consumer acceptance was immediate. By publishing a color reference library printed under tight quality standards, identifying each color by a unique number and linking each color to a precise ink mixing formula, everyone involved in the development process could accurately communicate color. And everyone understood the value in being able to specify a color as “PANTONE 485” and having that shade of red look the same from design concept to finished product and from product packaging to product advertising. The original FORMULA GUIDE was called the Printers’ Edition and had 500 colors for offset printers. Though the current FORMULA GUIDE now includes 1,114 colors, the concept of the first FORMULA GUIDE hasn’t changed much since its inception nearly half a century ago. From these humble beginnings, PANTONE Color Libraries have been developed for the graphic arts, textile, fashion & home and plastic industries. Today, specifications for thousands of PANTONE Colors are built into design software and production equipment. Pantone, Inc. publishes a variety of products for color communication from printed guides to dyed textiles. All to provide a set of common languages recognized worldwide as international standards for the communication of color. Lawrence Herbert CEO, Pantone, Inc. CIE 1931 Chromaticity Diagram Understanding Color Spaces and the PANTONE MATCHING SYSTEM Color spaces define boundaries within the visible color spectrum. Think of a color space as a perimeter fence: all colors inside the fence are represented in that color space; all colors outside the fence are not. The area inside the fence is referred to as the color space's color gamut. PANTONE MATCHING SYSTEM CMYK sRGB CIE 1931: In 1931, the Commission Internationale De l'Éclairage (CIE), the international standards body that deals with all aspects of light (and hence color), created a mathematical model that uses synthetic, imaginary primaries that represent our eye’s individual cone responses. Through mathematical constructs rather than physical realities, the CIE primaries model behavior that is very real. The horseshoe-shaped diagram at the right shows the CIE 1931 chromaticity diagram, a mathematical illustration of color space. The spectrum locus, as it is sometimes called, shows the boundaries of visual color space. In other words, the area inside this locus represents every color that the normal human eye can see. Note that the three dimensions of color are flattened into a single two-dimensional plane which ignores the lightness of a color, and therefore, this diagram should not be equated with the appearance of a color. The PANTONE MATCHING SYSTEM RGB: RGB, or red, green and blue, are the additive primaries that are the basic elements of white light. By mixing amounts of RGB, other colors are made. Because they are spectrally pure primaries, RGB provides a very wide range of colors. The downside of the RGB color space is that most of the colors in this gamut cannot be displayed on standard computer monitors and cannot be printed. In contrast to the commonly recognized color spaces, the PANTONE MATCHING SYSTEM is a color communication system, with each color referred to as a PANTONE Spot Color (shown as black dots on the diagram above). The PANTONE MATCHING SYSTEM is not considered a color space but a color system. Although one could connect the outermost dots in the diagram, the result is not a gamut since there are a finite number of colors that are included in the PANTONE MATCHING SYSTEM. sRGB: The sRGB, or “standard” RGB, color space was developed by Microsoft and Hewlett-Packard as a device-independent color space that is compatible with most computer monitors and other hardware. Its features include a D65 (6500 K) white point, a monitor gamma of 2.2 and various other standards for viewing. Its intent is to provide uniform viewing conditions across various monitors resulting in consistent visual results. The colors in the PANTONE MATCHING SYSTEM have been selected to encompass as much of the visual color space as our ink set allows. The chromaticity diagram shows that there are PANTONE Spot Colors spanning much of the CMYK and sRGB color spaces. However, when a CMYK or sRGB representation is not accurate enough, the use of spot colors ensures the perfect color every time. CMYK: CMYK (the color space enclosed by the magenta line in the diagram at the right) is a subtractive color model used in color printing. This color model is based on mixing pigments of C=Cyan, M=Magenta, Y=Yellow and K=Key (black) to mix other colors. The high level of quality control in creating Pantone’s publications means that they are a reliable source for color communication. Ideally, the PANTONE MATCHING SYSTEM is used in all stages of the design and production of printed materials ensuring that the final output will meet your client’s expectations. CMYK is in some respects the opposite of RGB color space, as it is based on using colored ink to progressively obscure an already white background. The cyan, magenta and yellow colors may be thought of as alternative primary colors to red, green and blue. In theory, equal quantities of CMY should produce black, but the use of the fourth “color” black may be more reliable. Understanding the PANTONE FORMULA GUIDE 14 PANTONE Basic Colors The 14 PANTONE Basic Colors found on pages 1.1 and 1.2 of the FORMULA GUIDE, plus PANTONE Transparent White, are the building blocks of the PANTONE MATCHING SYSTEM. Precise mixtures of these PANTONE Basic Colors, provided in parts and percentages, allow the ink mixer to accurately create the 1,114 unique spot colors in the current palette. In the development of a printed project, the mixed colors are compared to the color swatches printed by Pantone in the FORMULA GUIDE or CHIPS book for a quality check of color match. PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE Yellow Yellow 012 Orange 021 Warm Red Red 032 Rubine Red Rhodamine Red PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE To be a PANTONE Licensed Printing Ink Manufacturer, Pantone approves the color accuracy of their base colors annually. Purple Violet Blue 072 Reflex Blue Process Blue Green Black Plus PANTONE Transparent White The PANTONE FORMULA GUIDE or a chip from a PANTONE CHIPS book provides a final quality check. Without consistently accurate PANTONE Basic Colors, the mixed spot color will vary. To ensure quality, Pantone tests every ink manufacturer’s version of the PANTONE Basic Colors annually. Only when an ink manufacturer’s version of the PANTONE Basic Colors matches the control version of the PANTONE Basic Colors at Pantone, do we approve them as a PANTONE Licensed Printing Ink Manufacturer. The Center-line Concept lighter by adding increasing amounts of PANTONE Transparent White. PANTONE 166 C, PANTONE 167 C and PANTONE 168 C get progressively darker by adding increasing amounts of PANTONE Black. The FORMULA GUIDE is printed with seven colors per page and uses a “centerline” concept. The center-line color (usually, but not always, the color in the middle of the page) is a mixture of one or more of the 14 PANTONE Basic Colors. Lighter colors are printed using the same ratio of PANTONE Basic Colors as the center-line color plus increasing amounts of PANTONE Transparent White. Darker colors are printed using the same ratio of PANTONE Basic Colors as the center-line color plus increasing amounts of PANTONE Black. Most PANTONE Colors, such as PANTONE 165 C, have the center-line color in the middle of the page. However, as colors were added, exceptions occurred. For example, on page 26.5 C, the PANTONE Basic Color Violet is the center-line color but occupies position 5, just below the center of the page. The important thing to remember is the concept of adding PANTONE Transparent White or PANTONE Black to change the appearance of a center-line color, wherever the center-line color appears on the page. Using page 11 C from the PANTONE FORMULA GUIDE/solid coated guide as an example illustrates how the center-line concept works. PANTONE 165 C is the center-line, and is a mixture of 50% PANTONE Yellow and 50% PANTONE Warm Red. PANTONE 164 C, PANTONE 163 C and PANTONE 162 C get progressively = Achievable in RGB 8 pts PANTONE Yellow 40.0 8 pts PANTONE Warm Red 40.0 4 pts PANTONE Black 20.0 PANTONE 168 C 11 C 8 pts PANTONE Yellow 47.1 8 pts PANTONE Warm Red 47.1 1 pt PANTONE Black 5.8 PANTONE 167 C 8 pts PANTONE Yellow 50.0 8 pts PANTONE Warm Red 50.0 PANTONE 165 C 8 pts PANTONE Yellow 49.2 8 pts PANTONE Warm Red 49.2 1 ⁄4 pt PANTONE Black 1.6 4 pts PANTONE Yellow 25.0 4 pts PANTONE Warm Red 25.0 8 pts PANTONE Trans.Wt. 50.0 PANTONE 164 C PANTONE 166 C 2 pts PANTONE Yellow 12.5 2 pts PANTONE Warm Red 12.5 12 pts PANTONE Trans.Wt. 75.0 •• •• = Achievable in CMYK + BLACK CENTER-LINE PANTONE 163 C PANTONE 162 C 1 ⁄2 pt PANTONE Yellow 3.1 1 ⁄2 pt PANTONE Warm Red 3.1 15 pts PANTONE Trans.Wt. 93.8 + WHITE Why Pantone Recommends Replacing Your PANTONE FORMULA GUIDE Annually The formula for a particular PANTONE Color never changes; the formula for PANTONE 165 C is the same today as it was in 1963. But, the look of the color will vary depending on the paper or substrate on which a color is printed. The PANTONE MATCHING SYSTEM is a transparent ink system, and the color, coating, UV-components and other characteristics of the substrate being printed will affect the appearance of the printed color. As the same color ink can change dramatically in appearance when printed on different paper stocks, Pantone publishes PANTONE FORMULA GUIDES and CHIPS books on three different paper substrates: C = coated paper, U = uncoated paper and M = matte paper to provide a visual reference of the affect different papers have on color. (NOTE: You may also be familiar with suffixes CV, CVC and CVU which stood for Computer Video, Computer Video Coated and Computer Video Uncoated. These suffixes were used in computer programs prior to 2000 and are no longer used.) Though our color formulas haven’t changed over the years, our paper specifications have changed. Because today’s marketers prefer brighter, whiter papers, Pantone changed the paper used in our guides in 2003. Finally, because paper yellows with age and ink fades, the appearance of a printed color will change over time. (NOTE: For specifications of the papers currently used in our FORMULA GUIDES and CHIPS books see our STAY UP-TODATE/product & technical information brochure or visit pantone.com). To ensure that the end result of a project meets the expectations of everyone involved in the process, Pantone recommends the following: 1. Replace your PANTONE FORMULA GUIDES annually, and make sure that everyone involved in the process is using current PANTONE Products. 2. Always specify colors using the PANTONE FORMULA GUIDE that corresponds most closely to the printed substrate: coated, uncoated or matte. 3. Since the substrate used in the project will almost certainly differ from the substrate used in PANTONE FORMULA GUIDES, always attach a PANTONE Color Chip to all copies of your project. The PANTONE Color Chip has been referred to as “the world’s smallest contract” and is the visual quality reference that directs the final printed material. ( ) This icon signifies when a PANTONE FORMULA GUIDE Color is achievable in RGB space for electronic media such as a color monitor. This icon is shown on 833 colors. 1 Once selected, the color is identified and communicated by its unique number. Specify PANTONE 155 C and that color is recognized worldwide. The ink formula tells the ink mixer precisely how to mix the ink to match the color standard under controlled conditions. Colors can be mixed using volume or weight; combining the ingredients until properly blended. 3 4 PANTONE 71⁄2 pts PANTONE Yellow 46.9 1 129 C ⁄2 pt PANTONE Rub. Red 3.1 8 pts PANTONE Trans.Wt. 50.0 •• •• The large swatch of solid color can be used for color selection or color matching. By bleeding edge-to-edge, the color swatch can be overlaid onto other colored surfaces for visual comparison and selection, or can be used to match the color of your printed project. ( ) This icon signifies when a PANTONE FORMULA GUIDE Color is achievable in CMYK and is shown on 680 colors. This important feature helps determine when a printed project can use the economy of four-color process or justify when a fifth color is necessary for accurate color reproduction. For the most accurate color match, a fifth spot color is recommended. PANTONE 33⁄4 pts PANTONE Yellow 11.7 1 128 C ⁄4 pt PANTONE Rub. Red .8 28 pts PANTONE Trans.Wt. 87.5 •• •• The current PANTONE FORMULA GUIDE has four primary components of information for accurate color identification and communication: 1 A large swatch of solid (spot) color 2 A unique number assigned to each color swatch that includes a C, U or M suffix to denote the type of paper 3 The ink formula for each color in parts and percentages 4 CMYK and RGB icons to call-out special features of certain colors PANTONE 33⁄4 pts PANTONE Yellow 5.9 1 127 C ⁄4 pt PANTONE Rub. Red .4 60 pts PANTONE Trans.Wt. 93.7 •• •• Using the PANTONE FORMULA GUIDE 2 PANTONE TINTS Application Across Industries PANTONE TINTS is a companion product to the PANTONE FORMULA GUIDE. PANTONE TINTS show each of the 1,114 PANTONE FORMULA GUIDE Colors in tints from 10% to 80%. Each tint also shows three contrasting color treatments: the word “BLACK” shows black type over the tint; the word “COLOR” shows solid color over the tint; and the word “REVERSE” shows white reversed out of the tint. While the PANTONE FORMULA GUIDE is a reference for lithographic ink mixing formulas, it is also extremely useful in all areas of graphics, printing and various other industries. For example: a box manufacturer may get an order for packaging specifying the color PANTONE 256 C. Though the company prints with flexographic ink, the company will have skilled technicians that are able to match that color with the use a PANTONE FORMULA GUIDE or a PANTONE CHIP as a reference. Without the guide, this would be impossible unless a physical sample of the desired color is sent to the printer. Combined, the 1,114 spot colors and 8,912 tints offer more than 10,000 color alternatives! Printed on coated and uncoated stock, that number grows to over 20,000 colors! Pantone also sells ink mixing scales programmed with ink formulas for precise color mixing. Pantone’s Color History Since the introduction of the PANTONE MATCHING SYSTEM and PANTONE FORMULA GUIDES in 1963, there have been three major expansions of the PANTONE Color Palette. The original PANTONE MATCHING SYSTEM Palette consisted of 500 colors, chromatically arranged and numbered with three-digit references beginning with PANTONE 100. These colors still exist today. 1963 In 1987, the palette was increased to 747 colors when the 747XR publications were introduced. The new colors were given four-digit numbers and inserted chromatically between the original colors. In addition, four lightfast PANTONE Basic Colors (PANTONE Yellow 012, PANTONE Orange 021, PANTONE Red 032 and PANTONE Blue 072) were included as substitutes for PANTONE Yellow, PANTONE Warm Red and PANTONE Reflex Blue. They provided increased lightfastness, but were not directly used in the formulation of other colors. PANTONE Violet was also added to the PANTONE Basic Colors to expand the palette. Finally, in 2000, the current palette of the PANTONE MATCHING SYSTEM was introduced and the number of colors increased to 1,114. Pantone added 147 “designer-inspired” colors numbered PANTONE 7401 through PANTONE 7547, while a few other specialty colors were retired. Due to popular demand, PANTONE FORMULA GUIDES and PANTONE CHIPS books were also reintroduced on matte paper. 2000 Another important aspect in the evolution of the PANTONE FORMULA GUIDES and PANTONE CHIP books was the change to a new, brighter paper stock in 2003. This was also the first time that the PANTONE FORMULA GUIDE changed format from one guide with coated and uncoated paper to a two-guide set with separate coated and uncoated guides. These changes were the result of consumer input and made the guides easier to use. Thus is the evolution of the basic PANTONE MATCHING SYSTEM Palette of 1,114 colors that exists today. To see how old your FORMULA GUIDE is, visit www.pantone.com/expire and click the “check if your guide expired” icon. And remember, we recommend that you update your PANTONE FORMULA GUIDES annually. 1987 Today In 1991, the PANTONE MATCHING SYSTEM 1000 publications were introduced, further expanding the color palette to 1,012 colors. A series of muted colors made their debut as PANTONE 600 through PANTONE 732. 1991 Pantone’s Commitment to Quality Pantone uses the highest level of quality control in the manufacture of all PANTONE Products. Since 1996, we have been certified as an ISO 9000:2001 company. We manufacture all PANTONE Publications in our Carlstadt, New Jersey, facility. In this manner, we can ensure the consistency of the colors found in PANTONE Products throughout the world. In the midst of this digital age, our goal is to facilitate the reproduction of colors that are designed anywhere in the world for production anywhere in the world. This becomes a reality when the PANTONE MATCHING SYSTEM Library of Colors is used to accurately select, specify, communicate, reproduce, match and control colors. Pantone, Inc. is an ISO 9001:2000 registered company. For Additional Product or Technical Information: Visit Our AskPantone Web Site: http://www.pantone.com Call Pantone Technical Support: 888-PANTONE (726-8663), then Press 2 Call Pantone Customer Service: 888-PANTONE (726-8663) To locate our worldwide list of Authorized PANTONE Resellers, visit: http://www.pantone.com/dealers PANTONE Colors displayed here may not match PANTONE-identified standards. Consult current PANTONE Color Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. © Pantone, Inc., 2007. All rights reserved. FORMULA GUIDE /solid color information