England
rance
slovakia
Three outlet centers open for Christmas
Ownership changes 2002-2013
Johor Premium Outlets expands
Channel-checking in Florence
Value Retail’s Disney synergy
8 new outlet centers planned
A SIMON PROPERTY GROUP / KAEMPFER PARTNERS JOINT VENTURE
M C ARTHURGLENGROUP.COM
E NCHANTING
M C A RTH URGLEN
ONE OF TWO LUXURY PIAZZAS AT M C ARTHURGLEN DESIGNER OUTLET NOVENTA DI PIAVE NEAR VENICE
CONTENTS
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Vol. 10 No. 1
PAGE 6
STaFF
Winter 2014
PAGE 10
PAGE 8
Inside
4
Outlet-center ownership changes 2002-2013
6
London Designer Outlet opens
Art Director ext. 4
rgdovin@icsc.org
8
ONE Fashion Outlet Voderady opens
Karen Knobeloch
10 One Nation Paris opens
Linda Humphers
Editor in Chief / Director ext. 3
lhumphers@icsc.org
Randy Gdovin
Advertising Prod. Mgr. ext. 2
kknobeloch@icsc.org
Sally Stephenson
Senior Advertising Executive
+1 847 835 1617
Fax: +1 847 835 5196
sstephenson@icsc.org
ICSC/IOJ
2519 N. McMullen Booth Rd.
Suite 510-356
Clearwater, FL 33761
+1 727 781 7557
ICSC EUROPE
London, +44 20 7976 3100
icsc.europe@icsc.org
I
david LaRue
ICSC Chairman
12 Channel checking Florence’s outlet offer
16 Spotlight on Asia: Johor Premium Outlets phase 2 opens; Value Retail finds synergy with Disney – again;
YO Weihi plans summer opening
18 Outlet Pipeline: Lebanon’s new Centerfalls mixed-use
development will include the country’s first outlet project;
Designer Outlet Ashford will nearly double its footprint;
Neinver’s list of planned centers grows to four; Latvia’s “
first real” outlet center will be a redevelopment; Arcus
R.E. advances its outlet plans in northern Italy.
22 Cannes Do: Roppenheim the Style Outlets wins a Mapic
award; Outlet tennis tournament draws a crowd
Michael P. Kercheval
ICSC President and CEO
Rudolph E. MIlian, CRX, cmd, csm
Publisher
International Outlet Journal is a publication for the
non-U.S. factory outlet industry. Copyright © 2014
Advertiser Index
European Outlet Conference................. 21
Fashion House...................................... BC
ICSC RECon Latin America.................... 15
McArthurGlen.......................................IFC
Neinver.................................................... 5
VRN Subscriptions............................. IBC
Wi nte r 2 0 1 4 I nte rnational O u t l e t J o urna l
3
Research
European Outlet Center Ownership Changes
Date Center
City
GLA M2
Seller Buyer
Price
2002 Messancy Factory Outlet Center Messancy, Belgium
13,700 Group GL International
Intervest Retail NV/SA
€40 million
2003 Bonaire Valencia, Spain
13,250 Riofisa
Rodamco
€13.25 million
2005 Zweibrücken Outlet Center
Zweibrücken, Germany 23,600 Lehman Bros.
Kenmore Property Group
€55 million
2005 Festival Park Mallorca
Mallorca, Spain
32,000 Festival Parks
APN Funds Management
€32 million
JV Royal Bank of Scotland
2005 San Vicente de Raspeig
Alicante, Spain
36,300 ING Real Estate
Lasalle Fund Management
€36.3 million
2006 B5-Center Wustermark, Germany 11,000HammersonHenderson Global Investors
€21.8 million
2006 Valdiachiana Outlet Village
Valdichiana, Italy
32,000 Gruppo Stilo (Percassi)
Degi Deutsche Gesellschaft
€88.5 million
für Immobilienfonds
2006 Batviastad Outlet Village
Lelystad, The Netherlands 14,700 Rodamco
Bakkenist & Emmens
€38 million
2006 Alcor Plaza
Alcorcon (Madrid), Spain
9,200 Ahorro Familiar
Exmoor Group / Merril Lynch
€ 9.2 million
(AXA Real Estate)
2007 Airport Praha
Prague, Czech Republic 37,000 B. Consulting
SEB Immobilien-Investment
€93 million
GmbH (SEB ImmoInvest)
2007 Marques Avenue
Romans, France 11,800 Concepts & Distribution
ING Real Estate Development
€50 million
2007 Marques AvenueTroyes, France 32,700 Concepts & Distribution
ING Real Estate Development
€77 million
2007 Franciacorta Outlet Village
Rodengo, Italy 33,100 Gruppo Stilo (Percassi), Degi Deutsche Gesellschaft f €202.4 million
Craig Realty, Primavera
ür Immobilienfonds
2007 Fashion House Warsaw
Warsaw, Poland
12,323 Fashion House - AIB Capital Markets Polonia II €45 million
The Outlet Company
2007 Alpenrhein Outlet Village
Landquart, Switzerland
21,000 MIAG Mutschler
ING Real Estate Development
N.A.
Immobilien AG
2007 Parque Sur Outlet
Madrid, Spain
3,950 Parques Reunidos
Rodamco
€3.95 million
2008 Fashion House Sosnowiec
Sosnowiec, Poland
7,808 Fashion House - The
Polonia Property Fund II Limited €28 million
2008 Fashion House Gdansk
Gdansk, Poland 9,308 Outlet Company
€30.5 million
2008 Fashion House Warsaw
Warsaw, Poland
4,700
€18 million
2008 Cheshire Oaks Center
Elesmere Port, England
31,200 BP-Pensionsfonds, AXA, Henderson Global Investors
€475 million
2008 Bridgend Designer Outlet
Bridgend, England
21,500 Morley Fund Management
for all three
2008 Swindon Designer Outlet
Swindon, England 19,500
centres
2008 Atlantic Village Shopping Park Bidford, England 9,200 N.A.
Development Securities
€23.3 million
2009 Messancy Factory Outlet Center Messancy, Belgium
18,500 Invest RealtyHenderson Global Investors
€12 million
2009 Roppenheim Outlet-Center Roppenheim, France 23,000 Carlyle Europe Real Estate
MAB Development/Neinver SA
€50 million
2009 Zweibrücken Designer Outlets Zweibrücken, Germany
27,200 Kenmore Property Group
Neinver S.A. on behalf of
€110 million
Irus European Property Fund
2009 Castel Guelfo Outlet City
Bologna, Italy
24,000 ING Real Estate
Neinver S.A. on behalf of
€41.7 million
Irus European Property Fund 2009 Fashion House Sosnowiec
Sosnowiec, Poland 4,600 Fashion House - The
AIB Capital Markets Polonia II €14 million
Outlet Company
2010 Moulin de NaillouxToulouse, France
22,100 Advantail
Corio
€44 million
2010 Designer Outlet TroyesTroyes, France
25,500Henderson Global Investors
Resolution Property
€85.5 million
2010 Marques Avenue
Corbeil Essonnes, France
13,220 MRM (CBRE Investors)
AEW
€51 million
2010 Fashion House Gdansk
Gdansk, Poland
7165 Fashion House - The
AIB Capital Markets Polonia II 24 million
Outlet Company 2010 Fashion District Melili Outlet
Melili, Italy
32,100 Fashion District
Promos Srl
€75 million
2011 Roubaix Designer Outlet
Roubaix, France
17,245Henderson Global Investors
Resolution Property
€23 million
2011 Mallorca Designer Outlet
Mallorca, Spain
34,099 APN Funds Management
Värde Partners
€34.1 million
JV Royal Bank of Scotland
2012 Designer Outlet Wolfsburg
Wolfsburg, Germany
6,000 OCI
Europe Capital for Europa Fund III
N.A.
2012 Rosada
Rosendaal, The Netherlands 16,000 CBREI, DRET Masterfund CV
Resolution Property
€33 million
2012 Lowry Outlet Mall
Salford Quays, England
28,000 Emerson GroupThe Peel Group
N.A.
2013 Marques Avenue Romans-sur-Isere, France
17,000 CBREI, DRET Masterfund CV
AEW
€50 million
2013 Franciacorta Outlet Village
Rodengo, Italy
33,100 Degi Deutsche Gesellschaft
Blackstone €127 million
für Immobilienfonds
2013 Livingston Designer Outlet
Livingston, Scotland
27,720 Land Securities, McArthurGlen LaSalle Investment Management €62 million
Group, Richardson Property Group
2013 Ownership interest in five of 20 (in Naples and Venice, Italy; Existing McArthurGlen Group
Simon Property Group €435 million
existing McArthurGlen centers Ashford, England; Parndorf, 139,500 for 45 percent
and one planned project
Austria; Roermond, The
Planned
interest
Netherlands), plus one
18,600
planned project in
Vancouver, Canada
Source: Sven Buchsteiner, Senior Consultant, CBRE GmbH | Retail - Consulting & Research, Frankfurt
4 I nternationa l Ou tle t J ournal Winter 2014
Experience, Profitability and Future
Because we are committed to a quality shopping experience based on location, architectural
design, brand mix and services. The Style Outlets and FACTORY outlet centres offer choices that
are functional and efficient while remaining attractive to shop operators and visitors.
Because we have developed marketing and leasing strategies that ensure successful results,
increasing the foot traffic and sales year after year.
Because we develop and manage our outlet centres using principles of economic and environmental
sustainability.
We are creating the future of retail in Europe.
311,600 SQ.M.
1,450 SHOPS SPAIN GERMANY FRANCE ITALY POLAND PORTUGAL
neinver.com
Roppenheim The Style Outlets
Center Opening
London Designer Outlet
greets Wembley shoppers
Quintain’s 350,000-sf outlet center
completes the first phase of
redevelopment of the 8 million-sf
Wembley Park in London.
The launch of London Designer Outlet at Wembley Park
on October 24 saw 21,500 visitors, and that was just the warm-up.
By the end of the four-day weekend, 85,000 shoppers had
come to the new outlet center and by the end of November,
200,000 had made the trip.
What attracted all those shoppers could have been the NFL
International Series between the San Francisco 49ers and the
Jacksonville Jaguars playing at the adjacent Wembley Stadium
on Sunday, October 27. Or the attraction could have been all
that World Cup and Rugby action, or the Bollywood dancing,
Dohl drummers and stilt artists who performed during the
grand-opening ceremony.
Or people might have been drawn to the 350,000-sf center’s
nine-screen cinema or its 15 dining options. Or the gloriously
sunny weather that day (the center is open-air) or all of the above
6 I nternationa l Ou tle t J ournal Winter 2014
LDO completes the 1.8 million-sf phase 1 of the Quintain’s redevelopment of the 8 million-sf Wembley Park.
plus the outlet stores that shoppers said they wanted – at prices they
said they wanted – might have done the trick. Whatever the reasons,
the shoppers came in droves and the only grumbling heard was
from the long lines of people waiting to get into various stores.
Quintain Estates and Development, which is redeveloping the
8 million-sf Wembley Park, could be looking at a fine success with
its first outlet center. When the developer began planning a retail
component for the project, shoppers were polled on what exactly they
wanted at Wembley. They unequivocally stated they craved athletic
apparel, shoes and sportswear at great prices.
And Quintain has delivered. Although only 32 tenants and restaurants were open for the launch, the full roster of 70 shops and
eateries is expected to be completed this year. At launch, the center
was 80 percent leased.
London Designer Outlet’s catchment is 10.4 million people
within a 60-minute drive and 782,000 within a 20-minute drive.
LDO also has all the great access associated with urban centers –
two train stations, two tube stations and road links to several major
motorways. So the expectation of drawing 8 million visitors a year
isn’t too far-fetched.
The opening of LDO also marks the completion of the 1.8 millionsf first phase of Wembley Park. Other components in the first phase
include a four-star, 361-bed Hilton Hotel and convention center; a
civic center/library/events hub that employs 2,000 people; a 660-bed
student housing project; and a multi-level parking garage. Phase 2, due
to commence this year, will include residential development.
In all, Quintain will invest €2.5 billion in the redevelopment of
Wembley Park. c
London designer Outlet tenants
Adidas
All Saints
Asics/Onitsuka Tiger
Bags
Bhavi Beauty
Bjorn Borg
Body Shop
Chapelle
Cineworld (9 screens)
Clarks
Crabtree & Evelyn
Daniel Footwear
Denby
Gap
Guess
H&M
LK Bennett
Lindt
Luke 1977
Marks & Spencer Outlet
New Balance
Nike Factory Store
Pavers
Phase Eight
ProCook
Red 5
Rockport
Skechers
Skopes
Sunglass Hut
Superdry Factory Store
Tog 24
Trespass
Villeroy & Boch
Viners
Restaurants
Cabana
Caffé Nero
Chaboba
Coast to Coast
Costa Coffee
Frankie & Benny’s
Handmade Burger Co.
Jimmy’s
Las Iguanas
Pizza Express
Pret a Manger
Starbucks
TGI Fridays
Wagamama
Nando’s
Ping Pong
Subway
Prezzo
Wenzel’s
Wi nte r 2 0 1 4 I nte rnational O u t l e t J o urna l
7
Center Opening
ONE Fashion Outlet opens
Drawing from four nearby countries, the new outlet center is on
the D1 Motorway that runs all the
way across Slovakia.
When Slovakia’s first outlet center, One Fashion
Outlet Voderady, opened in late October 2013, the €75
million project saw nearly 50,000 bargain-hungry, brandobsessed shoppers during the first weekend.
Drawing from the 4.8 million people who live within a
90-minute drive of the center (from Slovakia, the Czech
Republic, Austria and Hungary), One Fashion Outlet
will attract most of its shoppers from the capital city of
Bratislava, just 30 minutes southeast. Bratislava has the
highest purchasing power in Slovakia – consumer spending
is expected to increase 38 percent by 2016. Additionally,
Slovakia’s flat income tax rate of 19 percent has attracted
many foreign investors, including VW, Peugeot, Kia, Samsung and Sony.
Slovakian real estate developer Realiz, working with
outlet specialists Rioja Developments, first announced the
Slovakian developer Realiz made sure the outlet center gained traction by hiring several outlet specialists to handle leasing, marketing
and operations.
8 I nternationa l Ou tle t J ournal Winter 2014
The design of ONE Fashion Outlet in Slovakia incorporates a landscaped lake to create a leisure destination for shoppers.
project in 2010. A site fight quickly arose when IPEC Group
began marketing an outlet project 15 minutes closer to Bratislava. Realiz and Rioja ramped up their efforts and brought on
board outlet specialists Rohleder Lumby, SJ International and
Freeport, which will operate the center. Realiz/Rioja also hired
outlet leasing veteran Graham Coxhead away from the competition, a sly move.
The 15,000-m2 phase 1 opened 75 percent leased with more
than 50 tenants, including Adidas, Benetton, Levi’s, Lindt, Nike
and Tom Tailor. Two more phases of 10,000 m2 each are planned.
Freeport expects the remaining 15 tenants to be open by summer,
and the operator expects the center to attract 1.5 million to 2 million visitors a year.
Designed by Holder Mathias, One Fashion Outlet features a covered shopping street placed around a series of open squares. The
scheme is distinct with timber-clad arcades and courtyards, a main
square and a landscaped, 5,000-m2 lake with timber-decked bridges
and floating pavilions. The center has parking for 2,500 cars.
“We are delighted to have been able to work with One Fashion
Outlet on an innovative design that creates a new leisure and retail
destination,” said Peter Gamble, director of Holder Mathias. “We
have designed a place for people to enjoy their shopping and relax
in a crisp, contemporary environment.”
Holder Mathias, one of Building magazine’s Top 100 Architects,
has delivered design and planning services to the outlet sector for
McArthurGlen, MAB and other developers.
One month after opening, One Fashion Outlet Voderady was
named the best shopping center in the Central Eastern European region by CEE Construction & Investment Journal. c
One Fashion Outlet Voderady tenants
69 Slam
Adel design
Adidas
Aftershock
Arqueonautas
Baldinini
Benetton
Berndorf Sandrik
Bottles & Co.
Brands Store
Candies Couture
Cross Jeans
DAJAR
Denim Outlet
ECCO
Envy
Gant
Gaudí
Handy Man
Instyle
Jack Wolfskin
Jcolor
John Garfield
Karrelli
Klenoty Aurum
Lee Cooper
Levi’s
Luxury Mall
Magic Kids (Disney)
Marc Picard
Marina Militare
McGregor
MET
Mustang
Nike Factory Store
North Face
Parfems
Puma
Retro Jeans
Salomon
Steffel
Svet Kávy
Swell
Tick
Time Out
Tom Tailor
Trekland
T-store
VIP Fashion
Restaurants:
Café de Nuage
Coffee and Vine Paleta
Foodinlove
Lago by Towers
One Coffee
Wi nte r 2 0 1 4 I nte rnational O u t l e t J o urna l
9
Center Opening
Marie Antoinette would
love her new neighbor
One Nation Paris, which opened near
Versailles in December, could redefine
the future of outlet center design.
History knows that Marie Antoinette lived a
privileged life dedicated to luxury and fashion, so it’s
quite fitting that a new neighbor of her former home in
Versailles has the same haute-couture outlook.
One Nation Paris, Catinvest’s €107 million retail project, opened December 4, 2013, just 15 minutes west of
Versailles and less than an hour from Paris’ city center.
The center, which can accommodate 112 tenants,
opened more than 70 percent occupied with a line- up
that includes Armani Outlet, BCBGMaxazria, Cacharel, Calvin Klein Collection, Herve
Leger, Jeep, Liu Jo, Pearl Izumi,
Petit Bateau, X-Bionic, Yves Delorme and Zadig & Voltaire. The
remaining 32 spots will be filled this
year, Catinvest says.
The 24,000-m2 One Nation Paris,
part of the Grand Plaisir retail park in
Les Clayes-sous-Bois, expects to attract
5 million visitors annually. The center’s
market is Europe’s most densely populated area – 11 million people live within
a one-hour drive. The area also has high
consumer-purchasing power due to an
average annual income of more than
€45,000. Additionally, some 10 million
tourists visit Château de Versailles every
year (thank you, Marie!); Paris draws 40
million visitors a year and Grand Plaisir
receives 20 million a year.
Aside from a stellar brand list and
better-than-solid demographics, One
Nation Paris rewrites the book on
outlet-center design. The scheme’s
two-level layout stretches past three
patios, the largest of which features a
glass atrium 70 meters long. Elliptical
openings above allow natural light to
shine through both levels, and sweeping
canopies provide weather protection.
Outlet industry veteran Neil Chapman of Chameleon Retail was impressed by the new center when he
visited during the opening.
“It is a new and exciting advance2
Catinvest’s 24,000-m ONE Nation Paris outlet center serves the City of Light’s
ment
of the outlet concept in Europe,”
densely populated and affluent western suburbs.
10 I nte rnationa l Ou tle t Journal Winter 2014
ONE Nation Paris’ two-level layout
includes three patios with seating and
greenery.
Chapman said. “The stunning design
and clever layout is a revelation. There
are open, landscaped courtyards, a great
combination of finishes and interesting
public art. The development team at
Catinvest should be congratulated for
bringing such a great center to market
and for making such splendid progress
on outlet center design.”
Catinvest intends to export the One
Nation concept to other European
capital cities. c
One Nation Paris tenants
123
7 For All Mankind
Agnes B
Allegri
American Vintage
Antik Batik
Arche
Armani Outlet
Basler
BCBGMaxazria
Beaumont Amsterdam
Bensimon Concept Store Outlet
Blanc Des Vosges
Cacharel
Calvin Klein Collection
Crea Concept
Desigual
Dider Parakian
Dirk Bikkembergs
DP AM
Eden Park
Eleven Paris
Esprit Stock
Fil d’Or
Freeman T. Porter
Garnier Thiebaut
Georges Rech Stock
Godiva
Gontran Cherrier
HE Hardrige
Herve Leger
Home & Cook
Istella Forest
Jeep
Kooples Sport
Kusmi Tea
Lamarthe
Le Cap
Les Petites
Levi’s
Lindt
Little Marcel
Liu Jo
Lola
Lole
Louis Quatorze
Madura
Majestic Filatures
Mango
Mariner
Max & Moi
Missary
Mobicaze
Pearl Izumi
Pepe Jeans
Petit Bateau
Pull-in
Refectoire
Rossignol
Saint James Ne de la Mer
Samsonite
Serge Lesage
Spontini
Stradel’s
Sun Factory
The Shop
Triumph
X-Bionic
Yves Delorme
Zadig & Voltaire
Winte r 2 0 1 4 I nte rnational O u t l e t J o urna l
11
Channel Check
Playing to the traveling shopper
A visit to McArthurGlen’s
center near Florence
becomes love at first
sight for IOJ’s U.S.based retail writer.
B y MA R IE DR IS COLL
C o n t r i b uti ng Writer
In the heart of Tuscany, a
30-minute drive north of Florence,
lies McArthurGlen’s Designer Outlet
Barberino. Opened in 2006, the center is
invitingly new, a sharp contrast from the
500- to 800-year-old cobblestone streets
and squares of nearby Florence.
The center’s design is inspired by
Tuscany with its Medici palaces, Renaissance villas and bridges spanning the
Arno. Italians know how to bring art
into everyday life and McArthurGlen
is religious in its zeal to create a superb
brand experience for all visitors in every
boutique. Store fixtures convey luxury,
and sales associates are trained to communicate with the many international
travelers frequenting the center.
The center has steadily grown since
opening, with the final portion of a
64,800-sf expansion to be completed
in March. That phase will bring the
center to 291,600 sf. Among the new
tenants joining the center are Ralph
Lauren Kids, Michael Kors, Nike,
Tommy Hilfiger and two restaurants.
Although 80 percent of Barberino’s
sales come from the 5.7 million Italians
in the center’s 90-minute catchment,
the developer is also targeting traveling shoppers. The strategy is working:
Barberino saw a 50 percent year-overyear increase in international visitors for
the 12 months ended October 2013, and
center traffic rose more than 10 percent
in the first 10 months of 2013.
Barberino is no stranger to competition with Florence and its hundreds of
stores (ranging from Gucci and Chanel
to H&M and Zara), as well as the many
shops operated by Florentine artisans.
Tuscany is also home to two renowned
outlet complexes, The Mall, with Gucci,
Armani, Burberry and Fendi, and the
Prada outlet, called Space. What sets
Barberino apart is its delightful ambience and luxury service.
Focusing on consumers
McArthurGlen is also working on
leasing to brands that are favored by
shoppers from Russia (which accounts
for half of Barberino’s international
traffic), China and Brazil. Coach is one
brand high on the list, according to center manager Chiara Bellomo, who was
previously with Salvatore Ferragamo.
Her strong customer service background
is exactly what’s needed to build consumer trust in the outlet proposition.
A recent study by Forrester Research,
“A New Generation of Clienteling” addresses consumers’ growing skepticism
that sales associates are the best source
of product information. This distrust
emanates from the growing ubiquity of
smart phones and consumer access to
data. According to the survey of 4,500
U.S. online consumers, Forrester found
After opening in 2006, McArthurGlen’s Barberino Designer Outlets has steadily expanded to its current size of 291,600 sf.
12 I nte rnationa l Ou tle t Journal Winter 2014
The 100 tenants at Barberino Designer
Outlets include Prada, Dolce & Gabanna,
Roberto Cavalli and Frette.
that only 19 percent believe sales associates have relevant information and
that consumers prefer to interact with
mobile-equipped sales associates.
Bellomo has structured a training program for the center’s 1,000 sales associates.
The five-session program, recognized by
the Italian Chamber of Commerce, focuses
on multicultural differences to enrich the
customer experience. She escorted me
around the center’s 100 stores, pointing out
the popular Italian brands, such as Golden
Lady, Pinko and MCS We the People, as
well as the international brands such as
Prada, Ralph Lauren, Calvin Klein and
Dolce & Gabbana.
Our first stop was Prada, that mecca
of fashion and accessories. As soon as
we crossed the leasehold line friendly
sales associates greeted us, eager to
show us the latest fashion arrivals, look
for merchandise in our sizes and help
us choose pairs of Prada shoes. Dario
helped me with a pair of fashion pants
of metallic jacquard that had just arrived.
They were my size and a steal at €35 or
just under $50. Can you imagine Prada
pants for €35 Only in my dreams!
It’s love
Barberino quickly became one of my
Top 10 shopping destinations. I thought
it couldn’t get better, but that very high,
elevated plane of expectation, execution
(Continued on page 14)
Designer Outlet Barberino Tenants
Adidas
Adidas Style
Alcott
Baldinini
Belstaff
Benetton
Bialetti Industrie
Blumarine
Boggi Milano
Borbonese
Borgo Café
Bormioli Rocco
Bose
Bottega Verde
Brums
Bruno Magli
Caffe Mediceo
Calvin Klein Collection
Calvin Klein Jeans
Calvin Klein Underwear
Calzedonia
Ca’Puccino
Caractere
Carlo Pazolini
Carlo Pignatelli
Carpisa
Clarks
Class Roberto Cavalli
Coccinelle
Corso Roma
David Mayer Naman
Desigual
Diesel Kid
Diffusione Tessile
Docksteps
Dolce & Gabbana
Douglas
Elena Miró
Eredi Pisanó
Flavio Castellani
Fornarina
Frette
FROM by Vestebene
Furla
Gallo
Gas
Geox Outlet
Giunti al Punto
Golden Lady Store
Guess
Harmont & Blaine
Home & Cook
Il Lanificio
Il Torracchione
Jeckerson
John Ashfield
K.I.D.S.
La Casa Italiana
Lacoste
Lee
Les Copains
Levi’s
Lindt
Lovable Planet Playtex
Malloy
Massimo Rebecchi
MCS We The People
Michael Kors
Missoni
Moorer
Moreschi
Motivi
Motostore
Napapijri
Nike Factory Store
Pal Zileri
Parah
Pinko
Piquadro
Pollini
Polo Ralph Lauren
Polo Ralph Lauren Children
Prada
Puma
Pupa Outlet
Q come Quore
RCR
Richmond
Rifle
Samsonite
Scervino Street
Segue
Sia
Silvian Heach
Slam
Store House
Sunglass Time
Superga
Tailor Club
The Bridge
The End
Timberland
Tosca Blu
Trussardi
Ugo Colella
W.O.K.
Wrangler
Yamamay
Winte r 2 0 1 4 I nte rnational O u t l e t J o urna l
13
Channel Check
(Continued from page 13)
and great merchandise at great prices
never faltered.
Prada, in particular, has soaring service standards. The sales associates are
equipped with Bluetooth devices for relaying product style and size requests to
off-the-floor associates who scour the
inventory and bring the goods to the
selling floor. This way, the sales associate can continue clienteling and selling.
While we waited for my shoes to arrive,
Prada’s store manager Massimilano Artini was quick to show me some of the
latest accessory arrivals, including flower
handbags I’d seen in Bloomingdale’s in
New York City last spring.
The boutiques at Barberino were a
real find for this New York shopper.
One of the largest is Diffusione Tessiles, a multi-branded woman’s apparel and accessories chain with deep
discounts on brands from the Max Mara
Group, including Max Mara, SportMax,
Marina Rinaldi, Max & Co. and Pennyblack. The original labels have been
removed and replaced, but anyone
familiar with the aforementioned brands
recognizes the sumptuous fabrics and
design quality. I truly regretted having hard-case luggage when I saw a
fabulous coat (Max Mara is renowned
for its quality alpaca and wools) at 75
percent off and a steal at €140. I had to
buy a matching gold metallic wool cap
and shrug for a whisper that perfectly
matched the wonderful trousers I’d
bought at Prada.
The Missoni boutique was replete
with intaglio knits and zigzag motifs in
a rainbow of colors. It was hard to tear
myself away, but I kept thinking about
my unforgiving luggage. Yes, I could
have bought a Samsonite at Barberino
and thrown fiscal caution to the wind,
but I decided to check out a few more
stores, including the newly expanded
Ralph Lauren, which is among Barberino’s five most productive brands. The
others are Prada, Diffusione Tessiles,
Adidas and Guess.
Class Roberto Cavalli is a huge draw
for me, and after thumbing through the
gorgeous puffer coats and jackets in
midnight blue at €440 and fur-trimmed
leather and outerwear, I zeroed in on
a discreet rack in the back of the store
offering 70 percent off and more. To
my delight I found the animal print
Cavalli is famous for in a slinky day-to14 I nte rnationa l Ou tle t Journal Winter 2014
Despite competition from Florentine retailers and two renowned outlet complexes, Barberino Designer Outlets is a favorite with shoppers because of its ambience and luxury service.
date dress, for €99, OMG. And it fit!
Barberino I love you!!!!
Pure Italian luxury
On to Dolce & Gabbana, which is,
for me, the epitome of Italian sensibility. I love the mix of lace, animal print,
red, black and jewels. Beyond sexy and
working for everyone are basic-black
wool work suits (lined in a leopard print)
and lady dresses that look equally good
on 17-year-old models and 65-year-old
doyennes. The accessories are to die for
with strong, framed-leather handbags
like the ones Tippi Hedren carried in
The Birds and Jackie Kennedy wore
during the Camelot years. For me, the
bags convey feminine strength, linear
grace and solidity; I just want one.
Dolce & Gabbana’s fabrics are exquisite; this is why we love luxury brands.
The designs were last year’s, but that
hardly matters. A Dolce & Gabbana
dress, suit, handbag or pair of shoes is
forever.
Bellomo led me to a trendy new Italian contemporary brand, Pinko, and
I quickly became an advocate. Plush
fabrications, lean lines, sparkle, fur and
leather. Still cognizant of the back I will
break if my luggage gets any heavier,
I opt for a charming crystal-adorned
caramel-colored bangle. Pinko isn’t in
the U.S., yet, but it’s available in Europe,
China and Saudi Arabia. I’m adding this
brand to my radar screen.
I left Barberino truly shopped out!
My sensory functions were in overdrive
with all the beautiful merchandise and I
had very little will power left to deny the
shopping extravaganza Barberino provides. I shall return – with more money
and lighter luggage. c
Marie Driscoll, CFA, CEO & Chief
Consultant, Driscoll Advisors, is an
award-winning retail analyst who
focuses on apparel brands, retailers
and luxury goods. She may be reached
at marietdriscoll@gmail.com.
April 7 – 10, 2014
Cartagena de Indias Convention Center
Cartagena, Colombia
www.icsc.org/2014RLA
Register now
for the largest retail real estate
conference and exhibition in its
class in Latin America.
For more information visit:
www.icsc.org/2014RLA
Asia
EOC recap
Johor phase 2 opens
The second phase of Johor
Premium Outlets in Malaysia opened
in November 2013, according to the
developers, Genting Group and Simon
Property Group. The 100,000-sf expansion adds 40 new stores, bringing
the center’s total to 120 outlet units in
298,000 sf of GLA.
The center, which opened in 2011, is
at the intersection of the North-South
Expressway and Second Link Expressway,
close to Senai Airport and less than an
hour’s drive from the city center of Singapore. Tenants in the center’s first phase
include Adidas, Armani, Brooks Brothers,
Burberry, Canali, CK Calvin Klein, Coach,
DKNY, Esprit, Ermenegildo Zegna, Evita
Peroni, Fossil, Gap, Geox, Guess, Lacoste,
Levi’s, Michael Kors, Nike, Oroton, Royal
Selangor, Salvatore Ferragamo, Swiss
Watch Gallery, Timberland, Tommy Hilfiger, Tumi and Victoria’s Secret.
Phase 2’s roster includes American
Eagle, BCBG, Calvin Klein Jeans, Calvin
Klein Underwear, Furla, Guy Laroche,
Hugo Boss, Kate Spade, LeSportsac,
Paris Hilton, Swatch and Tory Burch.
Johor Premium Outlets is the first Western-style outlet center to open in Malaysia.
Johor Premium Outlets, the first American/European-style outlet center to open
in Malaysia, has been so well-received that
it has spawned two more planned projects.
Both are three hours north of Johor and are
scheduled to open in 2015.
Horizon Group Properties of the U.S.
and Mainstay Properties of Malaysia
are developing the Outlet Shoppes of
Greater Kuala Lumpur in Sepang.
Malaysian Airports Holdings has partnered with Mitsui Fudosan on developing Mitsui Outlet Park Kuala Lumpur
International Airport within the premises
Johor Premium Outlet tenants
Adidas
Aigner
Akemi Uchi
Akemi Uchi Galleria
American Eagle Outfitters
Armani Exchange
Armani Outlet
BCBGMAXAZRIA
Beauty Scents
Body Shop Outlet
Bold & Beautiful
Bonia
Brabantia
Braun Buffel
Bread & Butter
Brooks Brothers Factory Store
Burberry
Calvin Klein Jeans
Calvin Klein Underwear
Canali
Carlo Rino
Charles & Keith Reductions
Chocolat 5D Studio
City Chain
CK Calvin Klein
Clarks
Coach
Coach Men’s
Columbia
Cosmetics Company
Cosmetics & Designer Fragrances
Cotton On
Cotton On Kids
Diane von Furstenberg
DKNY
ELLE
Ermenegildo Zegna
Esprit
Evita Peroni
Fidani Chocolate
Florsheim
Flow
Fossil
Furla
G2000 Outlet
Gap Kids
Gap Outlet
Geox
Guess
Guess Accessories
Guy Laroche
Hang Ten
Hugo Boss
Hush Puppies
16 I nte rnationa l Ou tle t Journal Winter 2014
Kate Spade
La Senza Lingerie
Lacoste Outlet
Leather Avenue
LeSportsac
Levi’s Outlet Store
Maybank
Michael Kors
Nike Factory Store
Nose
Optical 88
Oroton Factory
Padini Outlet Store
Pan-West
Paris Hilton
Pedro Outlet
Polo Ralph Lauren
Poney Outlet
Puma
Quiksilver
Raoul
Renoma Paris
Rip Curl
Rockport
Roxy
Royal Selangor
Sacoor Brothers
Salvatore Ferragamo
Samsonite Factory Outlet
Sembonia
Skechers
Soda
South China Sea
Springfield
Stride Rite
Sunglass Hut
Swatch
Swiss Watch Gallery
Timberland
Time Lab
Tomei
Tommy Hilfiger
Topshop
Tory Burch
Tumi
Universal Traveller
Versace Company Store
Victoria’s Secret
Vincci
Voir Gallery
Watch Station International
Wear & When
World of Outdoors
of that airport, which is about 40 minutes south of Kuala Lumpur.
Simon Property Group operates 81
Premium Outlet Centers, including 65
in the U.S., nine in Japan, three in South
Korea, and one each in Canada, Malaysia, Mexico and Puerto Rico. Genting
Berhad’s companies, subsidiaries and
affiliates are involved in various businesses, including leisure and hospitality,
power generation, palm-oil plantations,
property development, biotechnology
and oil and gas. Genting Berhard employs 58,000 workers and operates 485
million sf of prime resort space and
565,000 acres of plantation land.
Value Retail plans
outlet village adjacent
to Shanghai Disney
With its first outlet center in
China just weeks from opening, Value
Retail China has announced plans to
develop a second project there. The
London-based developer, known for its
nine Chic Outlet Shopping villages in
Europe, and its partner Shanghai Shendi
Group, will develop Shanghai Village
adjacent to the Shanghai Disney Resort,
scheduled to open at the end of 2015.
Shanghai Shendi Group is the lead
developer of the Shanghai International
Tourism and Resorts Zone, which includes the Shanghai Disney Resort.
Shanghai Village won’t be the first
time Value Retail has found synergy with
Disneyland: In Y2K Value Retail opened
La Vallée Village next to Disneyland
Paris. That center has evolved into one
of the most productive in VR’s portfolio,
so the opportunity to repeat the winning
formula was too good to pass up.
“We are delighted to again be a
neighbor with Disney and to draw on
the successful experience of La Vallée
Village, which today is one of the most
successful shopping destinations in
Europe,” said VR chairman Scott Malkin. “And we expect Shanghai Village
to become the most important outlet
shopping location in Asia.”
Value Retail China’s first development, Suzhou Village, is 50 miles west
of Shanghai on the Yang Cheng Lake
Peninsula in historic Suzhou. The
27,000-m2 first phase will open in the
first half of this year. Although tenant
Outlet project ready
to pop open in China
With construction well under
way before the project was even
announced, Yurun Holding Group Co.
said in November that it will open its
first outlet project, YO Weihai, this summer in Weihai, in Shandong province.
The 24,000-m2 outlet center will
be part of the Yurun North-Gulf
Happy Coast development that will
include family entertainment, fine
dining and leisure venues. The
complex will also include a 50,000
m2 Sheraton Hotel, a 20,000 m2
Natural Hot Springs Health Spa
Centre, a 4,600 m2 private club
and 90,000 m2 of hotel-style apartments and residential housing.
Yurun Group has plans for at least
20 more similar mix-use developments that combine shopping with
lifestyle venues.
In China, the retail portion of a
development must be finished before
construction can begin on residential units, so there is a rush to open
YO Outlet. And the outlet structure is
names weren’t available, Value Retail
says the lineup of international brands
will be consistent with those found at
Bicester Village and La Vallée Village.
Suzhou Village, designed like an
Italian resort town, will serve a catchment of approximately 40 million
almost finished, according to Robert
Van Den Heuvel, director of One Outlet
Services, which is handling leasing
and management of the outlet center.
“The Chinese work unbelievably
fast,” he said. “We’re aiming at
opening in the summer if the tenants can move that fast. Apparently
they are able to do that in China.
They don’t need long periods to
work out lease details like they do
in Europe and the United States.”
Van Den Heuvel said the project was being well-received by the
brands, who are eager to join a
project in the heavily populated
Shandong province. Weihai’s population is nearly 3 million and the city
is known as a major seaport.
Yurun, which employs more than
100,000 workers, is China’s 7th largest privately owned company. The
group’s 200 subsidiaries are active
in food processing, logistics, department stores, tourism, real estate,
finance and other sectors.
people within a one-hour drive and 80
million within a three-hour drive. The
center’s site is on the western shore
of Yangcheng Lake, 20 minutes from
Shanghai, one hour from Nanjing and
easily accessible from the Yangcheng
Lake exit of the Expressway. c
Winte r 2 0 1 4 I nte rnational O u t l e t J o urna l
17
Newrecap
projects
EOC
Centerfalls development to include
Lebanon’s first outlet project
Centerfalls, designed by Design International of London, will be developed in an
affluent suburb of Beirut by SIDCOM.
Lebanese developer SIDCOM is
planning to open Centerfalls Designer
Outlet Resort in the spring of 2016.
Centerfalls will be a 30,000-m2
retail/leisure project 20 minutes from
Beirut, overlooking the Bay of Dbayeh
in the Metn region. The area is one
of the most affluent in Lebanon with
a catchment that includes 750,000
people in the immediate area, and
more than 2 million in greater Beirut.
More than 5 million tourists and business travelers visit the area each year,
taking in such popular tourist attractions such as Bikfaya, Sannine and
Naas, which are just 10 minutes from
Centerfalls’ site.
Echoing the spectacular architecture seen in the Middle East in the last
10 years, the seven-story Centerfalls
has been designed by London-based
architect Design International with
three components: 14,100 m2 of outlet
GLA; 12,300 m2 of resort space; and
3,600 m2 of gourmet food offers.
Centerfalls’ name comes from the
gigantic waterfall – possibly the largest in any shopping center – that cascades from a terrace beneath the roof
down five levels into a large seating
area surrounded by designer outlets.
The center will also feature three
entrances on three different levels,
a neighborhood community center
with a gourmet market and family entertainment district, a boutique
hotel and spa, a cinema complex
and Lebanon’s first off-price luxury
department store.
a 10-minute drive from the thriving city
of Turin and an hour’s drive from Milan.
Set to open in 2015, the 19,500-m2 center’s catchment includes 7 million people
within a 90-minute drive and 11 million
within a two-hour drive.
Turin is a dynamic city known
throughout Europe for its cultural
attractions, vineyards and ski resorts.
More than 11 million tourists visit
each year, and over the past eight
years, tourism in the region has grown
by 42.8 percent, according to the Italian government.
The second project, the 13,000m2 San Pellegrino Outlet Village,
scheduled to open in 2016, will be part
of the redevelopment of the town
famed for its sparkling springs near
Bergamo. Close to some of Italy’s most
famous skiing destinations as well as
Lago di Como, Lago Di Garda, Verona
and Venice, San Pellegrino is finding a
new niche as a luxury commercial and
holiday destination.
A new spa created through the
renovation and adaptation of the Hotel
Terme and the Art Nouveau casino
Arcus R.E. advances
its outlet pipeline
in northern Italy
Following the opening of its
24,000-m2 Sicilia Outlet Village in 2010,
Arcus Real Estate has been busy with
that center’s 4,000-m2 expansion opening
this year, and finding sites in northern
Italy for two more outlet projects.
The first of the new phase 1 schemes
is Torino Outlet Village, which is just
18 I nte rnationa l Ou tle t Journal Winter 2014
Torino Outlet Village (above) and San Pellegrino Outlet Village are both poised to serve vacation travelers to northern Italy.
complex will be accompanied by a new
urban center, and a new residential development will be combined with highend shopping. San Pellegrino Outlet
Village will be in a pedestrian area in the
middle of town.
Milan-based Arcus Real Estate
was founded in April 2013 by Victor
Busser Casas, whose outlet experience
includes stints with Neinver Italia and
McArthurGlen Group.
Latvia’s “first real”
outlet center
planned
BPT, an asset management com-
Lithuania and Estonia.
BPT has hired several European
outlet companies, including Rohleder
Lumby Retail, SJ International Outlet Solutions and Holder Mathias
Architects, to work on the project.
“There have been several attempts to
develop factory outlet projects in the
Baltic States,” said Simon Rohleder,
“but for various reasons their realization has been cancelled or postponed
indefinitely. As a result there are several
unconvincing examples in the outlet
retail segment where shops sell a limited
number of goods and have yet to meet
the definition of a real factory outlet
concept – surplus stock from the factories sold directly to the public.”
Rohleder said the lack of outlet retail-
ing in the Baltic region is an advantage
for BPT’s Olimpia project.
“The factory outlet concept requires
substantial foot fall and a dense population base, as well as the absence of
other outlet centers nearby,” he said.
“All of these conditions correspond to
the intended location for the factory
outlet in Riga, and we are confident that
it will determine the success of the new
center. Unlike some earlier attempts in
the Baltics, the project is secured with an
existing building, a dedicated owner and
a strong blend of internationally and locally experienced factory outlet experts.”
Latvia joined the European Union in
2004 and adopted the euro on January
1, 2014, thus becoming part of the Eu-
(Continued on page 20)
pany with offices throughout CEE and
Russia, believes it can redevelop
a shopping center in Riga, Latvia
into the “the first real factory
outlet project in the Baltics.”
The redevelopment and
retenanting of Olimpia into
an 8,000-m2 outlet center with
30 brands is already under way
with the launch planned for the
end of this year. In addition to
outlet tenancy, the center will
also include the existing grocery
store and fitness center, plus an
upgraded food court.
Olimpia is on the left bank of
the DaugavaRiver on Kipsala Island, a growing part of Riga. The
shopping center is a short walk
from Riga Old Town, on the main
road toward Riga International
Airport, which has approximately
10,000 visitors a day.
The catchment includes 714,000
people within a 30-minute drive
and 1.3 million within a 60-minute
drive. The center serves shoppers
The redevelopment and retenanting of an existing shopping complex in Riga, Latvia, will
hasten the opening of the country’s first outlet center.
in three Baltic countries: Latvia,
Winte r 2 0 1 4 I nte rnational O u t l e t J o urna l
19
New projects
(Continued from page 19)
rozone. Rohleder said the move would
boost tourism, as the Riga airport is the
major air hub for the Baltic States.
“International brands will feel more
comfortable with the euro as the currency,” he said, “and they’ll be more
prepared to consider Riga along with
Tallinn Outlet [four hours south in Estonia] for Baltic expansion.”
OUTLET EXPANSION
Neinver’s pipeline
grows to 4 schemes
Neinver, the second-largest
operator of outlet centers in Europe,
has four planned projects in its pipeline.
The new projects will add 86,000 m2 to
the developer’s 311,600-m2 portfolio of
15 outlet centers in six countries.
l Algarve the Style Outlets in Portugal has been on Neinver’s planned list
since 2008. Although it was on a back
burner for a few years, good sites never
die, and Neinver expects to open the
23,500-sf center in 2016. The site is 12
km from Faro International Airport;
Faro is the capital of Algarve and is
famous for its beaches, flamingos and
high influx of visitors. Algarve the Style
Outlets is Neinver’s second development in Portugal after Vila do Conde
the Style Outlets, in the Oporto region,
which opened in 2004.
l Viladecans the Style Outlets, 10
minutes from Barcelona, 10 minutes from
El Prat International Airport and 10 minutes from the seaport, will be the first of
the Neinver’s planned projects to launch.
The 26,500-m2 center is scheduled to
open by the end of 2015.
l Amsterdam the Style Outlets is
Neinver’s first foray into a new country
in many years. The 19,000-m2 center,
scheduled to open in 2016, will be
in Sugar City, which is easily reached
from the A200 via the N200. Also, the
Amsterdam-Haarlem train will have a
station just in front of the center.
l After its success with Zweibrucken
the Style Outlets near Frankfurt, Neinver
is extending its portfolio in Germany with
a second center, Werl the Style Outlets.
The 17,000-m2 center is in the North
Rhine-Westphalia region with a catchment
of 18 million people within a 90-minute
drive. The opening is set for 2016.
Neinver and MAB will co-develop the
projects in Amsterdam and Werl. c
20 I nte rnationa l Ou tle t Journal Winter 2014
Designer Outlet Ashford
to nearly double footprint
McArthurGlen is preparing to
submit a planning application in
early 2014 to extend the 182,700-sf
Designer Outlet Ashford by 150,000
sf. If the plans are accepted, construction will begin later this year
with the opening planned for 2016.
“With the planned expansion,
we’re looking to create the next
generation of designer outlet,”
said Gary Bond, MCG’s managing
director of development. “We plan
to take the customer experience to
a new level by bringing in exciting
new brands, as well as café and
restaurant concepts.”
In addition to expanding the
14-year-old Ashford center, which
is about 40 minutes from London
via high-speed rail, MCG will soon
add a 53,800-sf expansion to its
17-year-old, 206,600-sf Designer
Outlet Swindon.
“We have been looking at expanding a number of our Designer
Outlets in the UK,” Bond said, “in
particular where we have strong
support from local councils who
understand the benefits of creating
a shopping destination that acts
as a tourism magnet for the local
region.”
cannes do
Outlet tennis tournament
in Cannes proves epic
The 2013 Cannes International Tennis Tournament
held during Mapic in November proved to be an epic battle due
to the sudden-death, single-set final finish with a 9-7 (no tie break)
victory for Sebastiano Jaksetich (SJ International) and Pieter Van
Voorst Vader (McArthur Glen) over runners-up Luca de Ambrosis Ortigara (DEA Real Estate Advisor) and David AtcherleySymes (Land Securities).
The event, primarily held for retailers, agents, developers
and operators from the outlet sector, saw its most closely contested finish since the tournament started in 2006. The winners picked up the trophy and their Tim Sansom Commemorative tankers (in honor of the Chameleon Retail partner who
passed away in 2012) as well as champagne.
Best performing British players were David Atcherley-Symes
and Nick Morgan of KLM. They collected meals-for-four
vouchers from Stephen Greene, chairman of Ed’s Easy Diner,
one of the event sponsors along with Peel Outlets, L’Occitane,
Spectators and players had a smashing time at the Cannes
International Tennis Tournament.
FSP, Ronan Developments, Original Penguin, Exit Interiors,
Magdus and Lordland International.
The early-morning tournament brought together
competitors from Germany, France, Italy, Argentina, The Netherlands, USA and Great Britain. And
some 75 others from as far as Switzerland, Russia,
Ukraine and Austria watched and breakfasted as 24
players took to the courts in a fast-doubles league
format and then elimination at semi-final.
Event organizer Neil Chapman of Chameleon Retail
said that aside from really good tennis being played,
“the tournament is a unique chance for the outlet
industry specialists to come together to relax and compete in a social and sporting event during a key week.
L to R: Runners-up David Atcherley-Symes and Luca de Ambrosis Ortigara; We’ve already gotten sign-ups for next year’s matches
Neil Chapman and winners Pieter Van Voorst Vader and Sebastiano Jaksetich. and we’ve even secured some new sponsors.” c
Roppenheim the Style Outlets, Neinver and MAB Development’s 292,800-sf center that opened in 2012 in France,
was named Best Factory Outlet Centre by Mapic in November.
22 I nte rnationa l Ou tle t Journal Winter 2014