Company Focus Padini Holdings Bloomberg: PAD MK | Reuters: PDNI.KL Malaysia Equity Research PP 11272/04/2012(029344) BUY RM1.00 KLCI : 1,462.37 (Initiating Coverage) Price Target: 12-Month RM 1.40 Reason for Report : Initiating coverage Potential Catalyst: Domestic expansion of tourism & retail industry via ETP initiatives DBSV vs Consensus: Our EPS are higher than consensus Analyst CHONG Tjen San +603 2711 2295 tjensan@hwangdbsvickers.com.my Malaysia Research Team +603 2711 2222 general@hwangdbsvickers.com.my Relative Index 249 1.3 229 1.1 209 189 0.9 169 0.7 149 129 0.5 0.3 2007 109 2008 Padini Holdings (LHS) 2009 2010 89 2011 Relative KLCI INDEX (RHS) Forecasts and Valuation FY Jun (RM m) Turnover EBITDA Pre-tax Profit Net Profit Net Pft (Pre Ex.) EPS (sen) EPS Pre Ex. (sen) EPS Gth Pre Ex (%) Diluted EPS (sen) Net DPS (sen) BV Per Share (sen) PE (X) PE Pre Ex. (X) P/Cash Flow (X) EV/EBITDA (X) Net Div Yield (%) P/Book Value (X) Net Debt/Equity (X) ROAE (%) 2011A 2012F 2013F 2014F 568 129 105 76 76 11.5 11.5 24 11.5 4.0 43.0 8.7 8.7 20.7 4.4 4.0 2.3 CASH 29.3 615 145 119 86 86 13.1 13.1 14 13.1 5.2 50.8 7.7 7.7 7.1 3.8 5.2 2.0 CASH 27.9 679 156 129 93 93 14.1 14.1 8 14.1 5.6 59.3 7.1 7.1 6.2 3.3 5.6 1.7 CASH 25.6 719 166 138 99 99 15.1 15.1 7 15.1 6.0 68.3 6.6 6.6 5.2 2.8 6.0 1.5 CASH 23.6 12.0 B: 4 13.3 S: 0 N/A H: 0 Consensus EPS (sen): Other Broker Recs: The clothes make the brand • Largest locally bred clothing & accessories retailer with sizeable domestic presence • Brands Outlet value segment is key growth driver • Initiate coverage with Buy Rating with RM1.40 TP Largest domestic apparel retailer. Padini is one of Malaysia’s most profitable retail companies with 7 main brands, catering to virtually all segments of the Malaysian market, making it a resilient proxy to the retail industry. It had an estimated brand value of RM244.7m (RM0.37/share) and was consistently in Malaysia’s Top 30 Brands from 2007-09. The group derives revenue from 45 single brand stores (23% of FY11 revenue), 22 multi-brand concept stores (43%), 140 consignment counters in various department stores (13%) and 13 Brands outlets (10%) based on our estimates. Price Relative RM 4 Nov 2011 ICB Industry : Consumer Goods ICB Sector: Personal Goods Principal Business: Apparel and accessories retailer with overwhelming domestic presence as well as exposure in high end, mid-end and value clothing segments for all age groups. Value segment ripe for the picking. Padini’s Brands Outlet – which focuses on high-volume fast-selling garments at low prices - has been its main revenue growth driver (+85% CAGR over FY07-11). We expect this trend to continue in the near term, in line with the group’s growth strategy to venture into captive markets (townships and isolated areas) that lack mainstream fashion outlets. Sales of other brands should remain resilient, buoyed by rising affluence, attractive pricing and fashionable products. For FY12, We expect Padini would open 3 Brands Outlets, 1 Multi-Brand Concept Store, and 3 Single Brand outlets in selected shopping malls. Buy with RM1.40 TP. At current price, Padini is cheaper than its peers, trading at 45.6% (7.4x) discount to the CY12 average (13.6x). EPS has grown 48% (4-year CAGR) from FY07-11 with a clean, net cash balance sheet. ROEs are attractive over the next few years at c.23-28%, having improved from 24% (FY06) to 29% (FY11). It also paid out at least 30% of profits as dividends over the last 3 years, peaking at 49% of net earnings in FY10 (c.4% dividend yield). We initiate coverage with a RM1.40 target price pegged to 10x CY12 EPS of 13.6 sen, driven by growth in Padini’s value segment and expanding tourism & retail sectors. At A Glance Issued Capital (m shrs) Mkt. Cap (RMm/US$m) Major Shareholders Pang Chuan Yong (%) Puncak Bestari (%) Capital Dynamics Asset Management (%) Free Float (%) Avg. Daily Vol.(‘000) Sourceta: Company, DBS Vickers, Bloomberg Refer to important disclosures at the end of this report HWANGDBS 658 658 / 210 44.0 27.3 3.5 25.3 509 Company Focus Padini Holdings SWOT Analysis Strengths • Strong brand presence, having won accolades in Most Valuable Brand surveys, with estimated brand value of RM244.6m • Diversified segments represented in different brands cater to almost all ages as well as income groups • Exposure in major retail centres, with outlets in most prominent shopping complexes nation-wide Weakness • Forecasting fashion trends involves some degree of risk • Scope of expansion is also dependent on supply of frontend retail staff • Presently lacks international presence in most major markets outside Asia and Arabian countries • Clean balance sheet, net cash position with RM135m cash pile available for distribution or store expansions Opportunities • Increasing income levels in Malaysia • ETP projects to further fuel growth of retail and tourism sector • Malaysian value segment presents significant growth opportunity • Potential to enlarge international footprint Threats • Changes in cotton prices and increased minimum wage in China could affect Padini’s mark-up and subsequently margins • Seasonally driven by sales promotions and festivities • Potentially aggressive competition from new brand labels penetrating the domestic market • Dearth of front-end labour may impede rate of store expansion Source: DBS Vickers Page 2 HWANGDBS Company Focus Padini Holdings Company Background Business Model Corporate History. Padini Holdings is a Malaysian-based clothing retailer - ladies’, men’s and maternity wear - under several brands. It also sells ladies’ shoes and accessories. The company was listed on the Bursa Second Board in 1998, and transferred to the Main Board on 28 July 2004. Domestic operations main earnings driver. Padini currently has 80 free-standing stores, 22 of which are multi-brand concept stores that showcase its brands. The bulk of its consignment counters (total: 140) market the Seed (35%), Padini (24%) and Miki (24%) brands. Domestic operations contributed c. 90.7% (RM515.7m) of FY11 total turnover (RM568.5m). Meanwhile, revenue for the group’s domestic operations had ballooned to c. RM543.9m from RM281m in FY07 (4-year CAGR of 18.0%). Domestic franchise stores are limited to its Vincci brand (13 stores as at 28 February 2011), with minimal annual contributions comprising royalties of 4% (of monthly store sales) per month and an estimated franchise fee of RM38k (excl. start-up capital of RM400k). Padini was incorporated on 3 March 1975 under the name Hwayo Sdn Bhd, and subsequently changed to Padini Corporation Sdn Bhd in May 1990 and to Padini Holdings Group on 19 June 1992. The group has since transformed into a prominent clothing retailer with an enduring presence in the Malaysian retail market. Versatility in brand variety. Padini Holdings operates a chain of stores as well as consignment outlets throughout Malaysia. Among Padini’s brands include: Seed, Vincci, P&Co, PDI, Padini Authentics, Miki and Padini. These brands are segregated under wholly-owned trading subsidiaries Vincci Ladies’ Specialties Centre, Padini Corporation, Seed Corporation, Mikihouse Children’s Wear and Yee Fong Hung (Malaysia). Fig. 1: Padini Brands Miki Kids Children's wear catering for those between 3-13 Miki Maternity Maternity line for the working mother-to-be Padini Garments for office and official occasion; Designed for modern executives and managers between the mid 20's and late 30's; both genders Padini Authentics PDI Casual wear for those between 5 and 45; both genders Basic garments for teens to the 30's; both genders P&Co Edgy, experimental fashion for females between the mid teens and mid 20's Seed Contemporary adult fashion designed for both genders between the 20's and early 30's Affordable and fashionable women's shoes and accessories Vincci Vincci + Higher priced handbags Generally, Padini’s revenue stream is derived as a function of new stores opened during the financial year. This is evident in FY08 when it increased its retail area by more than 50% (143,955 sq ft), and net profit increased by 33% over FY07FY08. Total retail area for the company had increased at a CAGR of 27.6% for FY06-FY10 to 524,972 sq ft. Some regional presence. In addition, Padini has exposure in the ASEAN region,Saudi Arabia and the UAE via franchise and dealer stores. But its product range there is limited to Vincci, Seed and Padini Authentics. These exports only contributed RM52.8m or 9.3% of FY11 total revenue as they have not been a main focus for the group. Fig. 2: Revenue by Segment FY07-11 RM 'm 600.0 520.9 500.0 400.0 300.0 568.5 475.5 383.3 316.9 200.0 100.0 0.0 07 08 Consignment 09 Own Store 10 11* Others (Exports etc) Source: Company, DBS Vickers *FY11 figures are estimated. Source: Company, DBS Vickers HWANGDBS Page 3 Company Focus Padini Holdings Fig. 3: Business Functions Retail Outlets Stores/Counters Franchise/Dealership -49 standalone single brand stores -Franchise Domestic – 13 Foreign – 72 -20 standalone multi-brand concept stores Cafes -Standalone -1 at head office -Dealership (Foreign) Stores – 13 Counters – 10 -12 Brands Outlets -139 Consignment Counters Source: Company, DBS Vickers Fig. 4: Padini Brands *Clockwise from top left: Padini, Padini Authentics, PDI, Miki Kids, Miki Maternity, Vincci, Seed, P&Co Source: Company Sales Trend Profitability Trend RM m RM m 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 800 700 600 500 400 300 200 100 0 2010A 2011A Total Revenue 2012F 2013F 2014F Revenue Growth (%) (YoY) 140 130 120 110 100 90 80 70 60 2010A Operating EBIT 2011A 2012F Pre tax Profit Source: Company, DBS Vickers Page 4 HWANGDBS 2013F 2014F Net Profit Company Focus Padini Holdings Purchases of finished goods the main cost item. Padini’s cost structure is centred on purchases of finished goods (i.e. garments, handbags, accessories and shoes) that it sources from factories in Southern Coastal China. However, due to labour supply shortages (as well as wage increases) in the Southern China region, the group has shifted supply to Northern areas such as Ningbo to source for finished garments. Despite a large garment manufacturing sector in India, quality issues have not compelled the group to begin sourcing from Indian manufacturers. Purchases of finished goods have historically contributed 50-56% of operating costs save for FY08 (75%), possibly a result of the onset of the global financial crisis and increases in cotton prices. Inventory was accordingly high at RM116.1m, reflecting the increase in purchases during this period. Garment designs are typically sent to manufacturers in China or Malaysia (depending on complexity of design) where test designs are produced and sent to the group. Upon final confirmation of the design, Padini would enter a fixed agreement purchase order with garment manufacturers (via an agent) to produce and deliver the finished product. On average, lead-in time from order to delivery stands at 6 months per order. Knitted items such as graphic t-shirts are sourced from manufacturers in Malaysia while woven items (i.e. jeans and slacks with washed designs) are produced in China. Fig. 5: Operating Costs by Segment FY07-11 600.0 RM 'm Sales staff costs and Retail Store Rentals make up the second highest cost items – both at 11-13% historically. Cost of sales staff had increased at a CAGR of 13.3% from FY07-FY11 while retail store rentals increased 14.3% annually over the period. This is very much in line with the company’s expansion plans in terms of opening new stores and employing retail staff accordingly. Padini opened 5 Vincci Stores, 5 Brands Outlet stores, 1 PDI Store and 2 Multi-Brand Concept Stores between FY09 and FY11. Fig. 6: FY11* Operating Cost Breakdown Depreciation - al fixed assets 5% Advertising & Promotion 2% Rental of Retai Stores 12% Others 8% Head Office Staff Costs 7% Purchases 53% Selling Staff Costs 13% *FY11 Figures are estimated Source: Company, DBS Vickers 500.0 400.0 300.0 200.0 100.0 0.0 07 08 09 10 Purchases Selling Staff Costs Head Office Staff Costs Rental of Retail Stores Depreciation - all fixed assets Advertising & Promotion 11* Others *FY11 figures are estimated Source: Company, DBS Vickers HWANGDBS Page 5 Company Focus Padini Holdings Management Mainly family-owned. Padini is still a family-owned and run enterprise, with the founding Yong family owning c. 44% of the group’s stock. Several of the family members currently hold positions in the management team as well as board of directors. Puncak Bestari is the 2nd largest shareholder with 27% equity stake. Management Composition. Most of Padini’s management team has been in the group for over 10 years, starting out in the group’s subsidiaries. Collectively, management has a balanced and complementary mix of experience as well as exposure in the retail industry (and manufacturing operations), which would aid the group in attaining continual success in its ventures. Key Management Team Name Position Qualifications/Management Experience Datuk Dr Abdullah bin Abdul Rahman Chairman, Audit Committee Member, Independent Non-Executive Director - Master of Public Administration from University of Southern California - BA (Hons) from University of Malaya - Ph.D. in Public Administration from University of Southern California - Former Director General of the Malaysian Administrative, Modernisation and Planning Unit (MAMPU) - Also a director in Tracoma Holdings Bhd Yong Pang Chaun Managing Director - Extensive hands-on experience in textiles and apparel industry - Set up Padini's first subsidiary in 1971 to manufacture ladies fashion - Manages the strategies and plans forPadini Group's future Chan Kwai Heng Executive Director - Bachelor of Economics (Hons) degree from University of Malaya - European MBA from Paries Graduate School of Management - Manager in charge of Finance and Administration in Vincci Department Store Sdn Bhd - Oversees the finance and administrative activities of Padini Group Cheong Chung Yet Executive Director - Bachelor of Accountancy (Hons) from University of Malaya - Was Manager of the Merchandising department of Isetan of Japan Sdn Bhd in 1995 - Extensive experience in retail management (and operations and merchandising, concept planning, branding and merchandising for in-house labels. - Head of Padini's merchandising and retail departments Chong Chin Lin Executive Director - Considerable experience in the wholesale and retail of fashion accessories and costume jewellery - Was merchandiser for ladies fashion wear and accessories in Vincci Ladies' Specialties Centre Sdn Bhd - Oversees Padini's garment manufacturing operations Yong Lai Wah Executive Director - Business experience and exposure in manufacturing operations and wholesale of fashion wear - Involved with the manufacturing and selling of fashion wear to local department stores and boutiques Sahid bin Mohamed Yasin Audit Committee Chairman, Independent NonExecutive Director - Bachelor of Arts degree in Economics from University of Malaya - Postgraduate Diploma in Management Science from the National Institute of Public Administration - Held a senior management position in Malaysia British Assurance Sdn Bhd for 5 years - Was Manager for Corporate Services of Hicom holdings Bhd from 1983-1995 Foo Kee Fatt Audit Committee Member, Independent NonExecutive Director - Member of Malaysian Institute of Certified Public Accountants and Malaysian Institute of Accountants - Approved company auditor under Section 8 of Malaysian Companies Act, 1965 - Held various positions with loval and international accounting firms - Also an independent non-executive director in Central Industrial Corporation Bhd Source: Company, DBS Vickers Page 6 HWANGDBS Company Focus Padini Holdings Competitive Strengths Diversified brand portfolio. Padini has a large product offering for its customers. It offers luxury and high fashion items that cater to upmarket consumers (Seed, Padini, Vincci+), affordable, core value garments for the lower to middleincome earners (Brands Outlets, Vincci, Padini Authentics), and its own children’s and maternity wear (Miki). It recently started to offer children’s wear under Seed and Padini. These brands complement each other in Padini’s product mix, and could help the group to reduce earnings volatility during economic downturns or a slowdown in the retail industry. The diverse product lines also expose Padini to a larger slice of the proverbial retail pie, given its brands’ specific target markets. The group is also one of most preferred brands among Malaysian consumers, based on accolades in the Putra Brands Award 2010 (Gold) and 2011 (Bronze), as well as one of Malaysia’s 30 most valuable brands (2007: 26th, 2008: 25th and 2009: 23rd). Its reported brand value as at 2009 was RM244.6m. Brand valuation methodology. Malaysia’s 30 most valuable brands awards are conducted by the Association of Accredited Advertising Agencies of Malaysia (4 A’s) in collaboration with Interbrand – the world’s leading brand consultant. Brands are valued on several metrics: financial analysis (forecast current and future revenue attributable to the brand), role of brand analysis (measure of brand influence on customer demand at point of purchase), and brand strength analysis (benchmark of the brand’s ability to secure ongoing customer demand). The Putra Brands Awards on the other hand, measures brands by consumer preference, and is the only brands award in the country endorsed by the Malaysian External Trade Development Corporation (Matrade). Brands are analysed using a robust consumer research methodology developed by 4A’s partner Pulse Group. Strong Domestic Presence. Padini has a total of 80 freestanding stores and 140 consignment counters scattered around Malaysia. It has outlets in most major shopping centres nationwide, including 1 Utama Shopping Complex, AEON Bukit Tinggi Shopping Centre, City Square Shopping Complex, and Gurney Plaza Penang. Having been in the Malaysian retail business since 1975, Padini has substantial knowledge of the domestic market and consumer profiles in each location. This allows it to decide on which stores in its brands portfolio would maximise revenue per sq ft of retail space. Its plethora of outlet awards gives it a competitive edge over competitors such as Uniqlo, Giordano, Zara, Bonia and Kamdar, which have limited presence outside the Klang Valley. Fig. 7: Padini, Kamdar & Bonia Malaysia Presence by location* Locations No of Stores Johor Padini Kamdar Bonia 25 2 2 KL 31 4 5 Melaka 12 1 3 Pahang 15 1 2 Penang 25 3 3 Perak 8 4 0 Selangor 58 4 6 Sarawak 9 1 1 Negeri Sembilan 2 0 0 Sabah 9 1 5 Putrajaya 1 1 0 Terengganu 1 2 0 Kelantan 1 1 0 Kedah 2 3 0 *As disclosed on Padini, Kamdar and Bonia websites, but does not encompass all the shops Source: Companies, DBS Vickers Robust Market Fundamentals. Padini has a healthy balance sheet with net cash position, allowing room for further expansion and to open more retail outlets. It also has a large cash pile to fund more capital expenditure projects or reduce its already minimal debt. The group has consistently paid out dividends of at least 30% of its net income, an indication of its commitment to shareholders. Padini is expected to distribute RM26.3m (34.7%) out of its RM75.7m FY11 net profit. The group has also been able to consistently improve its operational cost efficiency over time, producing 47.6% in EPS growth (4-year CAGR) from FY07-FY11. EBIT margins have crept up from 14.0% in FY07 to 18.8% in FY11, a testament of improving cost efficiencies through wellmanaged supply chain management and lower inventory write-downs. HWANGDBS Page 7 Company Focus Padini Holdings Growth Prospects Penetrating the value segment. Padini opened its first Brands Outlet value store in FY07, achieving same store sales growth of 16-20% (in its Brands Outlets) ever since. Its revenue contribution has grown at a 4-year CAGR of c. 59.7%, from 1.5% in FY07 to approximately 9.8% in FY11 (estimated), one of its fastest growing segments. Fig. 6 depicts Yee Fong Hung’s (operator of Brands Outlet) pre-tax profit before (FY06) and after (FY07 onwards) the Brands Outlets were introduced. Fig. 9: Estimated revenue growth rates of Brands Outlets vs Multi-Brand Concept Store 180.0 160.0 140.0 120.0 100.0 80.0 60.0 40.0 20.0 - % 08 Fig. 8: Pre-tax Profit of Yee Fong Hung (Brands Outlet Operator: FY06-10) Pre-tax Profit (RM'm) 09 10 11* Brands Outlets 12F 13F 14F Multi-Brand Concept Stores Pre-tax Profit (Growth (%) 12 600 10 400 8 *FY11 numbers are estimated Source: Company, DBS Vickers 200 6 0 4 -200 2 0 -400 06 07 08 Yee Fong Hung 09 10 11* Yee Fong Hung Growth *FY11 numbers are estimated Source: Company, DBS Vickers This is a departure from its Multi-Brand Concept Stores, which house most of Padini’s other brands, namely: Padini, Padini Authentics, Seed, PDI, and Miki (Maternity and Kids). Focus of the group’s concept stores are to display its myriad fashion brands as well as provide a consolidated one-stop centre with which consumers may view and purchase Padini’s fashion items. Pricing-wise, Multi-Brand Concept Stores offer slower-selling, higher margin garments than that of Padini’s Brands Outlets. We understand the group plans to focus on opening stores in isolated townships such as those in East Malaysia, where it hopes to leverage on a captive market. Capital expenditure should be relatively minimal as retail space is rented via lease agreements rather than acquired. One of the strategies management is looking at to compensate for shortage of front-end retail staff is to outsource operations to native companies and reap 12-15% of store sales as income. This is currently practiced by Factory Outlet Stores (F.O.S.) in East Malaysia. Fig.10: Correlation of total store area vs total revenue Area (sq ft) Revenue (RM 'm) 700,000 800.0 600,000 700.0 600.0 500,000 500.0 400,000 400.0 300,000 300.0 200,000 200.0 100,000 100.0 0 0.0 06 07 08 09 10 Total Store Area *FY11 numbers are estimated Source: Company, DBS Vickers Page 8 HWANGDBS 11* 12F Total Revenue 13F Company Focus Padini Holdings Increasing affluence. Malaysia’s Gross National Income per capita has increased at 6.43% CAGR from US$2,250 in 1980 to US$13,710 in 2009, based on World Bank statistics. Statistics from the Malaysian Economic Planning Unit show that Malaysians who earned less than RM1000/month comprised 82.7% in 1979, but fell precipitously to 7.3% in 2009. Conversely, higher income groups (RM3000 and above) grew from 2.3% in 1979 to 47.3% in 2009, a reflection of an expanding middle class segment. Fig. 11: Monthly Income Groups over time: 1979-2009 90 % Fig. 12: Gross National Income per Capita: 19802009 16000 US$ 14000 12000 10000 8000 6000 4000 2000 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 0 1980 The group has recently opened Brands Outlets in Suria Sabah, Kota Kinabalu (May 2011), 1st Avenue, Penang (Oct 2011), and in 1Borneo Shopping Mall (as well as 1 Multi-Concept Store in Aug 2011), Sabah. Padini will also be expanding within the Klang Valley as well: in Setia City Mall, Shah Alam, and The Paradigm Mall, Kelana Jaya (slated for completion in late 2011 to early 2012). We understand that as a result of this, the group is increasing the proportion of fast selling, value items (such as its Brands Outlets products) in its inventory to approximately 80% from its previous 50%. This should lead to higher inventory turnover and subsequently lower working capital required for the company. Investment costs for Brands Outlets are much lower than that of MultiBrand Concept Stores at half of the latter’s total investment outlay. This is because there is less focus on store renovations and greater floor space in favour of a simple and tasteful, albeit systematic, store layout with convenience and accessibility in mind. Malaysia Source: World Bank, DBS Vickers ETP projects to provide boost. Economic Transformation Programme (ETP) projects and initiatives by the Malaysian Government may serve to boost income levels as well, provided they take off. Padini should be able to capitalise on Malaysia’s growing affluence as people are able to afford higher priced items, on top of the value products the group offers. Brands such as Padini, Padini Authentics and Seed could see higher revenue from an increasingly wealthy (and thriving) customer base. Capitalising on this trend, the group is consolidating its single brand stores into multi-brand concept stores, where consumers have access to all of Padini’s in-house brand collections. We understand the group will be opening 2 new concept stores in FY12 (in Paradigm Mall and Setia City Mall). 80 70 60 50 40 30 20 10 0 1979 1984 1987 1989 1992 < 500 - 999 1995 1997 1000 - 2999 1999 2002 2004 3000 - > 5000 Source: Economic Planning Unit, DBS Vickers 2007 2009 Exciting Retail Climate. The Malaysian Government’s ETP Initiative aims for the Retail National Key Economic Area (NKEA) to contribute an additional RM107.8bn to GNI by 2020. The government launched new sales events (as part of several Entry Point Projects (EPP)) to drive consumption via the ‘1Malaysia Unified Sale’ held from 15 Jun 2011 to 31 Aug 2011. In addition, the development of 1Malaysia Malls to promote and market Malaysian brands was among the EPPs announced. These would allow Padini to benefit via greater exposure from nationwide retail promotions as well as opportunities to widen its footprint as shopping centres pop up. However, we note that the 1Malaysia Malls would be built on foreign soil (1st two target markets: Vietnam and China). Although Padini’s focus is not to expand its overseas operations, 1Malaysia Mall developments might present an avenue for the group to penetrate foreign markets without overt risks. Furthermore, EPPs aimed at reviving the Malaysian tourism industry and attracting 36m tourists by 2020 might enable HWANGDBS Page 9 Company Focus Padini Holdings Padini to piggyback on increased store activity in popular shopping centres such as Ikano Power Centre (location of one of its most profitable Brands Outlets). In addition, other EPPs such as establishing Premium Outlets (heavily discounted outof-season luxury items or new luxury products for market testing) in Iskandar Malaysia, Sepang and Penang would allow Padini to unload off-season inventory or those to be written down. This would most likely be luxury brands in the group’s portfolio such as Seed and Padini. We understand Padini has signed up for its Vincci, Padini and Seed brands to open outlets (approximately 7,700 sq ft total) at Iskandar Malaysia Premium Outlet, which is scheduled to start operations in Dec 2011. Key Risks Exposed to raw material prices & labour. Padini’s materials are in the form of finished goods, but increases in cotton prices, appreciation of the Chinese RMB, and minimum wage hikes in China would translate into higher garment prices. While cotton prices have fallen from their high of US$205/lb in Feb of 1Q11, they are still trading relatively higher from the 2010 average of US$96/lb (1H11: US$178/lb vs 1H10: US$80/lb). Purchase orders are also locked in at the inception of Padini’s fixed agreements with garment manufacturers, which would further cushion the group against fluctuations in cotton prices. However, its agent will request advanced payments from the group if there are substantial price movements in the cotton markets. But even if this happens, Padini’s strong cash position and squeaky clean balance sheet would allow it to take on additional financing to increase working capital. Furthermore, cash reserves tend to be replenished over time due to the nature of Padini’s retail business that allows it to collect revenue regularly. Fig. 13: Cotton Futures Prices: 1995-2011 Cotton Price (US$) 250.00 200.00 150.00 100.00 50.00 The China Daily reported that the country’s minimum wage will rise by an average rate of 13% p.a. over the next 5 years. With its garments predominantly produced in China, Padini may be forced to absorb the higher costs passed on by its suppliers, which would reduce the mark up it makes on garment sales. The company may be able to pass on costs to consumers, but it generally does not take the lead to increase its retail price offerings. In any case, its purchase orders via fixed agreements also mitigate the impact of substantial cost fluctuations after an order has been made. Shortage of retail labour. Padini’s pace of store expansion is contingent upon its ability to procure front-end retail staff. However, we understand that the Malaysian Government will ensure adequate labour supply of retail staff by increasing graduate numbers in retail studies as well as tapping alternative sources of workers. Among the initiatives planned are: encouraging greater participation in the workforce by groups like homemakers, foreign workers’ spouses, senior citizens and students; and delivering more retail-focused modules in institutions of higher learning. Seasonally driven. Padini’s sales generally fluctuate with seasonal festivities such as Hari Raya, Christmas and the Chinese Lunar New Year. Nationwide sales programs such as the Malaysian Mega-Sale and Merdeka Sale are also potent revenue drivers. However, during quiter periods with no festivities (typically every 4Q of Padini’s FY or Apr-Jun quarter), the group sees comparatively lower sales figures. However, this is a known characteristic of the retail industry and is not expected to have substantial impact on Padini’s overall financial performance. Entry of foreign players to the domestic market. Malaysia has seen a number of foreign brands (Uniqlo, Charles & Keith, Cotton-On, etc) enter the country trying to tap on increasing domestic affluence, and that has resulted in mounting competition in the retail industry. Privately-owned company Charles & Keith began operations in Malaysia in July 2008, while affordable yet trendy clothing retailers Uniqlo and Cotton On opened their doors in November 2010 and September 2009, respectively. In spite of such competition, we do not expect Padini’s performance to falter as the group has logistical efficiencies, market knowledge and a long history in Malaysia’s retail sector. Cotton Futures Source: Bloomberg, DBS Vickers Page 10 Feb-11 Feb-10 Feb-09 Feb-08 Feb-07 Feb-06 Feb-05 Feb-04 Feb-03 Feb-02 Feb-01 Feb-00 Feb-99 Feb-98 Feb-97 Feb-96 Feb-95 0.00 Exposure to transient changes in fashion. Fashion trends often do not last more than a season, as such inventory of out-of-style trends are forced to be written down, resulting in wastage of resources. Moreover, there is inherent risk in forecasting the right trends. Inaccurate forecasts would result in poorer sales from unattractive fashions, as well as more inventory write-downs. HWANGDBS Company Focus Padini Holdings Key Assumptions FY Jun Sensitivity Analysis 2009A 2010A 2011A 2012F 2013F Multibrand SSSG* (%) 12.3 8.1 8.0 5.0 5.0 Brands SSSG* (%) 20.1 16.0 16.0 8.5 8.5 8.5 Single Brand SSSG* (%) 4.8 0.3 1.0 0.8 0.8 0.8 New Store Area (Sq Ft) Store Area Growth (%) 2012 2014F 5.0 89,018.0 46,506.0 33,000.0 47,700.0 60,000.0 45,000.0 (38.2) (47.8) (29.0) 44.5 25.8 2009A 2010A 2011A 2012F 2013F 2014F Revenues (RM m) Multi-brand Concept Stores Single-Brand Stores 183 212 244 261 289 309 130 130 131 133 146 147 Brands Outlets 28 47 56 84 105 121 Consignment Revenues 74 74 75 77 78 79 60 57 62 60 61 63 475 519 568 615 679 719 41 52 63 72 75 79 Others (Exports, Cafes etc) Total Profit Before Tax (RM ) Multi-brand Concept Stores Single-Brand Stores 17 22 26 24 24 25 Brands Outlets 1 6 10 17 21 24 Consignment Revenues 3 4 5 4 5 5 Others (Exports, Cafes etc) 6 2 0 2 4 4 68 86 105 119 129 138 24.5 25.8 27.4 25.8 25.6 13.0 16.6 20.0 17.9 16.8 17.3 3.9 13.7 18.2 20.6 20.1 19.8 4.6 5.9 7.0 5.4 5.8 6.1 9.4 3.9 0.5 4.1 6.6 6.7 14.2 16.6 18.5 19.4 18.9 19.1 Total Profit Before Tax Margins (%) Multi-brand Concept 22.1 Stores Single-Brand Stores Brands Outlets Consignment Revenues Others (Exports, Cafes etc) Total Net Profit +/1.0% Net Profit +/0.3% Net Profit +/0.5% (25.0) Segmental Breakdown** FY Jun Multibrand SSSG* +/- 1ppt Brands SSSG* +/1ppt Single Brands SSSG* +/- 1ppt Will open 1 Multibrand Concept Store, 3 Brands Outlets Stores and Johor Premium Outlet stores (Vincci, Seed and Padini) Brands Outlets to be main revenue driver at 29.3% CAGR for FY11-FY14F Multi-brand Concept Store expected to remain the main earnings contributor with higher product margins and more brands under its umbrella (Padini, Padini Authentics, PDI, Seed) * SSSG – Same Store Sales Growth **Segmental Revenue & Pre-tax profit numbers estimated as these numbers are not disclosed in Padini’s financial statements. Source: Company, DBS Vickers HWANGDBS Page 11 Company Focus Padini Holdings Income Statement (RM m) FY Jun Margins Trend 2009A 2010A 2011A 2012F 2013F 2014F 475 519 568 615 679 719 (242) (260) (278) (298) (336) (348) 234 259 291 317 343 371 (164) (172) (184) (195) (212) (230) 69 87 107 121 131 140 Other Non Opg (Exp)/Inc 0 0 0 0 0 0 Associates & JV Inc 0 0 0 0 0 0 (2) (1) (2) (2) (3) (3) 21.0% 20.0% Revenue Cost of Goods Sold Gross Profit Other Opng (Exp)/Inc Operating Profit Net Interest (Exp)/Inc Exceptional Gain/(Loss) Pre-tax Profit Tax Minority Interest Preference Dividend Net Profit 0 0 0 0 0 0 68 86 105 119 129 138 (18) (25) (29) (33) (36) (38) 0 0 0 0 0 0 0 0 0 0 0 0 50 61 76 86 93 99 Net Profit before Except. 50 61 76 86 93 99 EBITDA 89 109 129 145 156 166 Growth Revenue Gth (%) 24.0 9.1 9.6 8.2 10.5 5.8 EBITDA Gth (%) 24.9 22.9 18.1 12.2 7.7 6.5 Opg Profit Gth (%) 18.3 26.4 22.0 13.8 8.2 6.8 Net Profit Gth (%) 18.6 23.1 24.1 13.6 7.8 7.0 Gross Margins (%) 49.1 50.0 51.2 51.5 50.5 51.5 Opg Profit Margin (%) 14.5 16.8 18.8 19.7 19.3 19.5 Net Profit Margin (%) 10.4 11.8 13.3 14.0 13.6 13.8 ROAE (%) 26.5 27.8 29.3 27.9 25.6 23.6 ROA (%) 17.8 18.8 18.9 18.5 18.0 17.2 ROCE (%) 23.4 24.3 25.5 24.5 23.1 21.7 Div Payout Ratio (%) 31.9 45.3 48.6 34.8 40.0 40.0 40.0 79.9 67.8 60.8 50.7 55.6 19.0% 18.0% 17.0% 16.0% 15.0% 14.0% 13.0% 12.0% 11.0% 2010A 2011A Operating Margin % 2012F 2013F 2014F Net Income Margin % Expect consistently high gross margins due to efficient product mix between high fashion display garments and fast selling value garments that would increase overall sell-through rates Margins & Ratio Net Interest Cover (x) Source: Company, DBS Vickers Page 12 Net profit is expected to grow at 9.4% 3-year CAGR on the back of store expansions and streamlined operations management efficiency through the ERP system. The implementation of ETP to increase tourist arrivals as well as expand retail sector contributions to Gross National Income may further underpin earnings visibility. Surging income levels of previously low income earners could be a further sales catalyst. HWANGDBS Company Focus Padini Holdings Balance Sheet (RM m) FY Jun Net Fixed Assets Invts in Associates & JVs Other LT Assets Asset Breakdown 2009A 2010A 2011A 2012F 2013F 2014F 77 81 84 101 117 131 0 0 0 0 0 0 4 12 11 10 10 10 Cash & ST Invts 85 155 139 158 188 236 Inventory 92 77 171 153 166 163 Debtors 12 17 19 39 44 46 Other Current Assets 21 16 21 21 21 21 291 357 444 483 545 607 ST Debt 29 26 25 24 23 21 Other Current Liab Total Assets 55 85 113 101 109 113 LT Debt 3 10 22 22 22 22 Other LT Liabilities 0 1 2 2 2 2 204 234 283 334 390 449 Minority Interests 0 0 0 0 0 0 Total Cap. & Liab. 291 357 444 483 545 607 Shareholder’s Equity Non-Cash Wkg. Capital 70 24 98 113 121 118 Net Cash/(Debt) 53 119 92 112 143 192 Debtors Turn (avg days) 9.8 10.4 11.6 17.3 22.3 22.8 Creditors Turn (avg days) 54.6 56.4 86.4 74.8 45.9 47.9 Inventory Turn (avg days) 170.8 129.3 176.9 215.3 186.8 186.0 1.7 1.6 1.4 1.3 1.3 1.2 Current Ratio (x) 2.5 2.4 2.5 3.0 3.2 3.5 Quick Ratio (x) 1.2 1.5 1.1 1.6 1.8 2.1 CASH CASH CASH CASH CASH CASH Net Debt/Equity ex MI (X) (0.3) (0.5) (0.3) (0.3) (0.4) (0.4) Capex to Debt (%) 62.6 NA 76.0 9.2 87.2 89.6 91.9 6.1 5.7 6.2 6.1 5.2 Asset Turnover (x) Net Debt/Equity (X) Z-Score (X) Inventory 34.0% Debtors 8.8% Net Fixed Assets Associates'/J 22.3% Vs 0.0% Bank, Cash and Liquid Assets 34.9% Healthy balance sheet to fuel further store expansions and perhaps overseas operations. Source: Company, DBS Vickers HWANGDBS Page 13 Company Focus Padini Holdings Cash Flow Statement (RM m) Capital Expenditure 2009A 2010A 2011A 2012F 2013F 2014F Pre-Tax Profit 68 86 105 119 129 138 Dep. & Amort. 20 22 23 24 25 26 FY Jun Tax Paid (15) (27) (29) (6) (33) (36) Assoc. & JV Inc/(loss) 0 0 0 0 0 0 Chg in Wkg.Cap. 5 27 (69) (42) (11) 1 Other Operating CF 4 3 2 (3) (3) (3) Net Operating CF 81 111 32 92 106 127 Capital Exp.(net) (20) (28) (4) (40) (40) (40) Other Invts.(net) 1 1 2 3 3 3 Invts in Assoc. & JV 0 0 0 0 0 0 Div from Assoc & JV 0 0 0 0 0 0 Other Investing CF 0 0 0 0 0 0 Net Investing CF (19) (26) (2) (37) (37) (37) Div Paid 0 0 0 (34) (37) (40) Chg in Gross Debt 1 4 10 (1) (1) (1) 0 Capital Issues 0 0 0 0 0 (2) (1) (2) 0 0 0 Net Financing CF 0 3 9 (36) (38) (41) Currency Adjustments 1 (1) (1) 0 0 0 Other Financing CF Chg in Cash Opg CFPS (sen) Free CFPS (sen) 61 87 37 19 31 48 11.5 9.2 12.8 15.3 20.5 17.9 19.1 12.7 4.2 8.0 10.1 13.2 45 40 35 30 25 20 15 10 5 0 2010A 2012F 2013F 2014F Capital Expenditure (-) Working capital increased after Padini stocked up ahead of festivals and sales promotions, but is expected to fall as aggressive inventory purchases ease Assumed 40% dividend payout, implying 5.2% dividend yield for FY12. Source: Company, DBS Vickers Page 14 2011A HWANGDBS Company Focus Padini Holdings Quarterly / Interim Income Statement (RM m) FY Jun Margins Trend 25% 3Q2010 4Q2010 1Q2011 2Q2011 3Q2011 4Q2011 Revenue 139 114 137 142 148 132 Cost of Goods Sold (72) (55) (64) (72) (59) (65) 67 59 72 70 89 67 10% (43) (40) (46) (49) (55) (41) 5% 24 19 26 21 34 26 0% Other Non Opg (Exp)/Inc 0 0 0 0 0 0 Associates & JV Inc 0 0 0 0 0 0 Net Interest (Exp)/Inc 0 0 0 0 0 0 20% Exceptional Gain/(Loss) 0 0 0 0 0 0 Pre-tax Profit 24 19 26 20 33 25 Tax (7) (7) (7) (6) (9) (7) 0 0 0 0 0 0 Net Profit 17 12 18 14 24 18 Net profit bef Except. 17 12 18 14 24 18 EBITDA 29 25 32 27 39 33 Revenue Gth (%) 8.6 (18.0) 19.5 3.8 4.3 (10.7) EBITDA Gth (%) 31.9 (16.4) 29.3 (16.2) 46.4 (16.2) Opg Profit Gth (%) 42.3 (21.2) 36.7 (19.8) 62.2 (23.4) Net Profit Gth (%) 49.9 (31.6) 55.4 (21.1) 68.4 (25.9) Gross Margins (%) 48.4 51.9 52.9 49.4 60.0 50.8 Opg Profit Margins (%) 17.2 12.4 16.6 19.0 14.6 22.8 19.5 10.3 13.4 10.2 16.5 13.7 Minority Interest Operating Margin % 4Q2011 3Q2011 2Q2011 1Q2011 4Q2010 3Q2010 2Q2010 1Q2010 Operating Profit 4Q2009 Other Oper. (Exp)/Inc 3Q2009 Gross Profit 15% Net Income Margin % Product mix changed to accommodate more fastselling items such as value items from its Brands Outlets stores Growth Highest gross margin to-date due to higher sell-through rates by merchandise sold during the quarter Margins Net Profit Margins (%) Source: Company, DBS Vickers HWANGDBS Page 15 Company Focus Padini Holdings Valuation Peer comparison. Currently, there are no locally listed, comparable peers for Padini. Local fashion companies such as Bonia are relatively small in comparison to the group (US$106m market cap vs US$209m). Globally, Padini’s peers include international brands such as Giordano, Polo Ralph Lauren, Zhejiang Semir Garment Co, and GUESS? Inc. Giordano’s products are comparable to Padini’s ‘Padini Authentics’ Brand, whereas Zara is comparable with Seed and Padini brands. However, these companies are substantially larger than Padini, with over US$500m in market capitalisation, and Zara is a privately-owned company. Singapore-based Charles & Keith is Padini’s closest competitor for handbags, shoes and accessories segment, but it is not listed on any stock exchange. At its current price of RM1.00, Padini is trading at 8.1x and 7.4x its CY11 and CY12 EPS respectively. This is at a 50.3% and 45.6% discount to the regional CY11 and CY12 average of 16.3x and 13.6x. Padini’s price-to-book ratio for CY12 is 1.8x whereas the peer average is 2.3x (excluding Ted Baker, which represents an outlier) – undervalued in comparison. ROEs higher than most. ROE on Padini’s stock is also attractive, climbing progressively from 24.1% in FY07 to 29.3% in FY11. We estimate this to be attributed to Padini’s high asset turnover, increasing EBIT margins as well as a higher equity multiplier YoY. However, we forecast ROEs to trend downward due to lower asset turnover and financial leverage from a larger cash pile and higher reserves respectively. This is still relatively higher than its substantially larger peers, with FY12 ROE of 27.9% vs the peer average of 18.0%. Page 16 Padini is currently trading at below its 5-year average mean levels of 9.8x forward EPS, although it peaked at 19.8x in 2008. Price-to-book close to its 5-year average of 2.3x Forward NTA, and we foresee this falling due to a larger cash pile and a relatively clean balance sheet. RM1.40 target price. We believe Padini’s position as a leading retail brand, potential to tap into captive markets via its Brands Outlet stores and well-managed financials grant it a premium in valuations. The group also has home-court advantage in terms of logistics and market knowledge compared to its international counterparts such as GAP and Giordano. Additionally, ETP projects targeted at the tourism and retail sectors, as well as an increasingly wealthy populace would allow the company sizeable upside in terms of sales both from its value and higher end segments. As such, we set a target price of RM1.40 pegged to 10x CY12 EPS of 13.6 sen, which is at a 25% discount to its international and regional counterparts. With such a positive retail climate in store for Malaysia, Padini could climb as high as its +1 SD PE of 13.3x, translating to a price of RM1.80. Potentially higher upside from dividend distribution. Padini has no set dividend policy, but has historically been paying out consistent dividends of at least 30% from FY07-FY11. FY10 was notable as the group paid out 49% of its net earnings to shareholders, amounting to dividends per share of 4.5 sen. For FY11, Padini declared a First and Second Interim Dividend totalling 4.0 sen per share, amounting to c. RM26.3m or 35% of FY11 earnings. We have thus assumed a 40% dividend payout in our earnings forecasts, arriving at FY12 DPS of 5.2 sen per share, FY13 DPS of 5.6 sen per share and FY14 DPS of 6.0 sen per share. This translates to dividend yields of 5.2%, 5.6% and 6.0% for FY12F, FY13F and FY14F respectively. The positive retail climate and proliferation of transitioning low-to-middle income earners, if persisting, should provide possibilities for further upside. HWANGDBS Company Focus Padini Holdings Peer valuation Company Currency Padini Holdings Price Mkt Cap CAGR (%) ROE (Local) (US$) CY10 PE (x) CY11 CY12 CY10 PBV (x) CY11 CY12 09-11 (%) EV/EBITDA (x) MYR 1.00 209 9.6 8.1 7.4 2.6 2.2 1.8 20.3 26.2 3.8 International RALPH LAUREN CORP USD 157.39 14,752 28.3 24.2 20.9 4.7 4.5 4.2 17.5 18.8 10.5 GAP INC/THE USD 19.71 9,668 10.2 12.6 11.2 2.7 3.5 3.6 -12.7 24.8 4.5 GUESS? INC USD 31.57 3,023 10.5 9.8 8.7 2.9 2.3 1.9 12.6 32.9 4.6 BENETTON GROUP SPA EUR 4.13 1,011 6.9 9.2 8.6 0.5 0.5 0.5 -20.8 5.0 5.0 TED BAKER PLC GBp 743.00 520 1926.0 1752.2 1551.4 450.8 400.5 334.1 16.3 24.0 9.0 FRENCH CONNECTION GROUP PLC GBp 76.25 120 -1757.6 1023.3 823.8 104.0 N/A N/A N/A 10.7 3.6 12.8 14.6 13.4 2.7 2.7 2.6 2.6 19.4 6.2 15.4 Average Regional ZHEJIANG SEMIR GARMENT CO-A CNY 49.50 5,233 29.7 23.2 17.2 14.9 4.9 3.9 42.5 21.9 BOSIDENG INTL HLDGS LTD HKD 2.16 2,191 13.9 12.6 11.8 2.5 2.4 2.3 18.7 19.8 5.8 ESPRIT HOLDINGS LTD HKD 10.76 1,830 6.0 21.8 12.0 0.9 0.9 0.8 -65.1 2.6 6.3 GIORDANO INTERNATIONAL LTD HKD 5.78 1,144 16.3 12.4 11.0 3.6 3.4 3.1 57.0 28.6 7.5 NINGBO SHANSHAN CO LTD-A CNY 16.50 1,074 57.2 40.3 27.9 2.1 2.0 1.9 35.2 5.2 24.3 CHINA GARMENTS CO LTD-A CNY 9.29 378 155.0 155.0 93.0 9.4 N/A N/A N/A N/A N/A GLORIOUS SUN ENTERPRISES LTD HKD 2.54 352 7.5 6.8 8.1 1.1 1.0 1.0 24.5 15.1 2.5 FJ BENJAMIN HOLDINGS LTD SGD 0.34 151 18.2 13.7 11.5 1.4 1.4 1.3 66.9 11.8 6.6 16.7 18.0 13.8 4.5 2.3 2.0 25.7 15.0 9.8 Average Local BONIA CORP BHD MYR 1.63 106 7.8 6.2 5.8 1.4 1.1 N/A 48.8 19.0 3.4 VOIR HOLDINGS BHD MYR 0.51 19 7.9 N/A N/A 0.8 N/A N/A N/A N/A N/A KAMDAR GROUP M BHD MYR 0.37 23 0.4 N/A N/A N/A N/A N/A 2.7 2.5 2.3 5.4 N/A N/A Average 2.6 6.2 5.8 Total Average 10.7 16.3 13.6 Source: DBS Vickers, Bloomberg Price to Earnings Ratio Price to NTA Ratio (x) (x) 5.0 20.0 4.0 +2 std dev 16.0 Average Av erage 2.0 8.0 -1 std dev 1.0 -1 std dev 4.0 +1 std dev 3.0 +1 std dev 12.0 +2 std dev Oct-11 Apr-11 Jul-11 Jul-10 Oct-10 Jan-11 Jan-10 Apr-10 Jul-09 Oct-09 Jan-09 Apr-09 Oct-08 Jan-08 Apr-08 Jul-08 Jul-07 Oct-07 Jan-07 Apr-07 Jul-11 Oct-11 Jan-11 Apr-11 Oct-10 Jan-10 Apr-10 Jul-10 Oct-09 Jan-09 Apr-09 Jul-09 Oct-08 Apr-08 Jul-08 Oct-07 Jan-08 Apr-07 Jul-07 Jul-06 Oct-06 Jan-07 Jul-06 0.0 0.0 Oct-06 24.0 18.0 Source: DBS Vickers, Bloomberg HWANGDBS Page 17 Company Focus Padini Holdings This document is published by HWANGDBS Vickers Research Sdn Bhd (“HDBSVR”), a subsidiary of HWANGDBS Investment Bank Berhad (“HDBS”) and an associate of DBS Vickers Securities Holdings Pte Ltd (“DBSVH”). 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Wong Ming Tek, Head of Research Published and Printed by HWANGDBS Vickers Research Sdn Bhd (128540 U) Suite 26-03, 26th Floor Menara Keck Seng, 203, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. Tel.: +603 2711-2222 Fax: +603 2711-2333 email : general@hwangdbsvickers.com.my Page 18 HWANGDBS