Gay Advertising Market Grew in 2009 Despite General Ad Dec...
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Gay Advertising Market Grew in 2009 Despite General Ad
Decline
6/22/10 at 3:45 PM
3 Comments
While the ad market tumbled last year throughout the media world,
LGBT publications experienced, across the board, a 13.6 percent
growth in advertising revenues (compared to a 15.6 percent loss across
Photo: Getty Images
consumer titles in general). Of course, the $349.9 million in LGBT ad
revenue is but a tiny fraction of the $10,533 billion from the whole
industry, but even that figure represents a 377 percent growth since
Senior Editor
1996. Meanwhile, circulation for gay magazines shrank by 27.6 percent
CHRIS ROVZAR
and many titles reduced in frequency — though the weekly magazines/gay guides that you pick up
in bars remained relatively unscathed. [Prime Access via Awl and FishbowlNY/Mediabistro]
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By: Chris Rovzar
FILED UNDER: GAYS, ADVERTISING, MAGAZINES, MEDIA
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