Walt Disney Co.
By: Steven Montes
History
The Walt Disney Company began on October 16, 1923
Originally named Disney Brothers Cartoon Studio
Located in succession of storefront buildings in Hollywood until its Hyperion Ave.
Establishment
First Disney Superstar was Oswald the Lucky Rabbit
Disney didn t own the rights to Oswald
Mickey Mouse was the next big star
Steamboat Willie opened in New York November 18, 1928 at the colony theater
First fully synchronous sound cartoon
Received an Oscar in 1932
Animation studios opened up the doors for other business opportunities
First Licensing contract was a necessity, not part of a plan
Next step for Walt was the creation of Disney Land in Anaheim, CA
Disney survived WWII by producing propaganda films and instructional videos
for the government
Key Dates
October 16, 1923 - Walt Disney Corp. established
April, 1940 - Disney IPO
1950 - 3 Landmark Achievements
First completely live action film
Return to classic animated features
First Disney television show
1954 - First TV Series
1966 - Walt Disney Dies
1969 - Educational Subsidiary established
October 1, 1971 - Disney World Opens
October 1, 1982 - EPCOT Opens
April 15, 1983 - First Foreign Disney Park opens
1983 - Disney Channel established
1984 - Touchstone Pictures established
1984 - Touchstone Television is established
1989 Disney MGM Theme Park, Pleasure Island,
Typhoon Lagoon
1995 - First Internet Publishing System
1995 - First Computer Animated Feature Film
1996 Disney Acquired ABC
1997 First Internet infrastructure management systems
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Milestones
1929 - First Mickey Mouse License was purchased
1932 - Silly Symphony: First Full Color Cartoon
Won academy award
1933-1939 - A Disney cartoon won an Oscar every year
3 Little Pigs
December, 1937 - First animated Feature Film
July 17, 1955 - First Theme park opens
1995 - First Web property to serve over one million pages in its first
year
2003 - Disney became the first studio in history to surpass $3
Billion in global box office revenues
Porter Model
Intra Industry Rivalry
Time Warner, News Corp, CBS Corp
New Entrants
Depends on each segment
Power Of Suppliers
Not very great
Power of Consumers
Almost Zero
Substitutes
Zoos, Fairs, Carnivals,
Four Major Segments of Disney
Media Networks
Parks and Resorts
Studio Entertainment
Consumer Products
Media Networks
Comprised of the ABC Television Network, ABC Radio
Networks
Majority owner of Disney Channel, Toon Disney, SOapNet,
ESPN,Inc., A&E Television Networks, Lifetime Entertainment
Services and E! Entertainment Television
Internet operations of the Media Networks group develop,
publish and distribute content for online services such as:
ABC.com, ABCNEWS.com, Enhanced TV, ABCSports.com,
ESPN.com, Disney.com, Family.com and Movies.com
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Parks and Resorts
Walt Disney Parks and Resorts is not just home to Disney s
beloved characters but the place Where Dreams Come True
7 Disney Club Resorts
Disney Cruise Line
Adventures By Disney
5 Resort Locations
11 Theme Parks in 3 continents
ESPN Zone facilities in several states and Anaheim Sports in
California
Consumer Products
Studio Entertainment
Produces:
Live-action motion pictures
Animated motion pictures
Television animation programs
Musical recordings
Live stage plays
How Disney uses IT
Media Networks
Licenses the company s characters and other intellectual
property to consumer manufacturers, retailers, show
promoters and publishers thought the world.
Book publishing
Toys
Educational Subsidiaries
Apparel
Electronics
Disney on Demand
Walt Disney Internet Group
E-commerce
First Internet Infrastructure management system
Parks and Resorts
Show Mechanical, Group, Disney Imagineering
Biometrics Security
Customer Interface
Studio Entertainment
Dissemination of Information
Redistributing library titles
Consumer Products
Video Games
Interactive Studios
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Conclusion
Resources
Animation & Pictures
http://lnx.ginevra2000.it/Disney/ani_index.htm
Innovation and Technology has kept
Disney on top!
Thomas, Bob. Building A Company. Hyperion. New York, New York. 1998
Disney.com
Hill, Charles W. L., Jones, Gareth R. Strategic Management. Houghton Mifflin
Co. Boston, MA. 2007
Disney Using IT to Keep the Magic Running. Gartner Symposium ITXPO.
Orlando, FL. 2002.
http://symposium.gartner.com/story.php.id.2723.s.5.html
Technology Leadership. The Walt Disney Internet Group Newsroom. April 26,
2007.
http://corporate.disney.go.com/wdig/technology_leadership.html
Karen Harmel. Walt Disney World: The Government s Tomorrowland?
Medill School of Journalism Northwestern University. September, 2006.
RISConsulting
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