Take the High Road
with Sonic
Where We Are p.7
Who We Are
Our Customers Can’t Help Falling in Love
At a typical SONIC Drive-In, customers park in colorful canopy-covered
spaces and push our iconic red button when they are ready to place their
orders using our intercom system. Friendly Carhops deliver our delicious
food and drinks to our customers car-side, but at most SONIC locations,
customers may also enjoy patio and indoor patio dining as well as
drive-thru service. This is how we SONIC !
SM
SONIC Drive-Ins feature signature menu items such as footlong quarter pound
coneys, six-inch premium beef hot dogs, hamburgers, wraps, handmade onion
rings, tots and a full breakfast menu that is served all day.
We are known for our variety of Real Ice Cream treats and fountain drinks,
too, such as cherry limeades, real fruit slushes, shakes and blasts. With over
1,000,000 flavor combinations, SONIC truly is Your Ultimate Drink Stop®.
60+ Years of being America’s
Drive-In Experts!
As the nation’s largest drive-in
chain, SONIC® has successfully served
up hot, fresh, made-to-order drive-in
food for more than 60 years. Born in
1953 in Shawnee, Oklahoma, SONIC is
authentically mid-century and modern,
a classic that continues to innovate.
Today, we franchise and operate the
largest chain of drive-in restaurants
in the country, with more than
3,500 SONIC Drive-Ins in nearly
every state. Our drive-in experience,
together with a unique menu and
friendly, personalized Carhop service,
positions SONIC as one of the most
differentiated concepts in the quickservice restaurant (QSR) industry, with
a high degree of customer loyalty.
Circa 1978
Menu Heaven All The Time
With a menu that offers so much variety, SONIC®’S
customers keep coming back for more during all of
SONIC’s five balanced and distinct day-parts.
Unlike other concepts that have one or
two strong day-parts, our SONIC brand
treasures work for you throughout
the day. Tasty breakfast, lunch,
afternoon dinner and evening menu
items are served fresh all day.
Morning
Evening
16%
Afternoon
48%
Lunch/Dinner
Based on SONIC System Data; Trailing 12 months endingFebruary 2013
Smiling Happy People
NETWORK. TEAM. SUCCESS.
SONIC® is all about relationships – relationships with our customers, employees,
fellow franchisees and vendor partners. The SONIC culture is a collaborative one
focused on teamwork and building lasting relationships every step of the way.
SONIC® guides you in securing financing, provides franchisee training and encourages
franchisee mentorships. We care about your future and helping you reach your goals.
With at least 12% company drive-ins, we share a mutual interest in staying current on
the latest restaurant and product innovations and ensuring customer satisfaction.
Some of our best ideas come from
franchisees, like Sean Robertson
and they are valued in all we do.
Where We Are
SONIC® Nation
Multi-Unit Opportunities
Multi-Unit & Small Town Opportunites
Small Town Opportunities & Multi-Unit Acquisition
Along with our signature menu and one-of-a-kind drive-in
experience, SONIC has a proven franchise business model that
delivers consistently. We’ve grown steadily over the past 20 years
because we’ve stayed rooted in the fundamentals while evolving to meet
the challenges of an ever-changing quick service restaurant industry,
shifting economy and changes in consumer tastes and preferences.
More than 3,500 DRIVE-INS
and room to grow with you.
Marketing
What’s love got
to do with it?
EVERYTHING.
SONIC®’s Vision:
Become America’s mostloved restaurant brand.
We connect with our customers across all day-parts.
We create crave-able food our customers fall in love with.
We develop great people and great tools.
We thoughtfully plan market by market strategy.
We focus on operational consistency that maximizes drive-in profits.
We put our customers at the heart of all we do, and by doing so, inspire
some of the most loyal, frequent customers in the Quick Service Restaurant
business. Simply put, we work hard to ignite passion for the SONIC brand.
Source: BSG – SONIC Brand Tracker, February 2013
We’re Taking SONIC to new heights
®
JOIN US ON THE JOURNEY.
While we’re America’s largest drive-in chain, we’re not stopping
there...SONIC® has made tremendous strides as a national brand
with a significant increase in national television advertising. This is
designed to increase customer awareness of the SONIC brand
and our delicious food and drink variety, nationwide.
YOU CAN’T GET US OUT OF YOUR MIND
SONIC®’s branding efforts are immediately
recognizable and memorable, working on multiple
levels to drive sales and build customer loyalty.
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Our campaigns showcase the on-lot experience.
They can be integrated across multiple day-parts.
Ad story lines are food focused and a natural fit with social media.
Our highly popular Two Guys ads are lighthearted, with humor that appeals to a wide audience.
Owning Your Own SONIC
Is Just Around
The Corner
Any Way You Want It
Multiple development choices to help you succeed
SONIC® has plenty of options for flexing your development and entrepreneurial
muscles. From building footprint, to seating, to menu, we provide franchisees
with options designed to meet a variety of needs and situations. Like our food,
it’s a development strategy built on choice and flexibility.
Classic SONIC®
At a traditional SONIC Drive-In, customers
park in canopy-covered spaces and place
orders through a intercom system and
receive food from a skating carhop.
INDOOR Patio Choices for Unique Situations
Patio enhancements provide options to address a variety of situations.
OPTIONS FOR SMALLER LOTS OR BUDGETS
Because at SONIC,® we realize that one size does not fit all.
Adapt, Reuse and Save – CONVERSIONS
Take what’s already there and make it better. Lower investment costs, faster permitting and construction are
just some of the potential benefits found in converting vacant QSRs or other existing retail space.
Take a DRIVE on main street TO YOUR VERY OWN SONIC®
SONIC® got its start on Main Street America and opportunity still knocks in small towns. We pride ourselves in becoming a valued partner in the
community while serving up made-to-order hamburgers, hot dogs, tots, real ice cream shakes and fun to customers!
SONIC® Is Popping Up All Over
Push the envelope and boldly go where SONIC® isn’t traditionally found. Universities, airports, travel plazas,
convenience stores and stadiums are just a few of the non-traditional development sites well worth exploring.
Development Roadmap
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Here’s a high-level overview that outlines the steps
to owning your own SONIC® franchise.
OPEN!
Shift into high gear
We’re here to help you at every step of the process. SONIC
provides enterprise and planning assistance to
franchisees in the following areas*:
Real Estate
Construction
Training
Operations
Marketing
Business Planning
Human Resources
Franchisee to Franchisee Mentoring
*Disclaimer: Please see the Franchise Disclosure Document and the Sonic License
Agreement for a description of services SONIC is required to provide. The section above
is not intended to modify the descriptions and requirements contained in the Franchise
Disclosure Document, the Development Agreement or the Sonic License Agreement.
Qualifications
And Now for the Nitty Gritty
Requirements to Own a SONIC Franchise
We believe that SONIC® offers a very unique opportunity in the
restaurant and franchise industries. With a 60-year track record
of success, a robust pipeline of unique products, a five day-part
strategy, a clear vision for future growth and leadership dedicated
to your success, the SONIC story is compelling.
Franchise and Royalty Fees
The franchise fee is $45,000, with a total investment for a SONIC
Drive-in ranging from $1.07-1.96 million. The term of a SONIC
franchise is 20 years, plus a 10-year renewal option. Royalty fees are
ascending based on the level of sales up to 5 percent.
SONIC® is Small Business Administration (SBA) approved.
FINANCIAL:
Small Town*
1 Store
3 Stores
4+ Stores
LIQUIDITY
$200,000
$500,000
$1,500,000
$2,000,000
NET WORTH
$500,000
$1,000,000
$1,500,000
$2,000,000
EXPERIENCE:
• Active ownership in your SONICs
• Restaurant background required by at least one operating partner
• Ability to develop, lead and inspire a management team
• Strong entrepreneurial skills
• Community Organizer
• Retail Sales
*Disclaimer: Please see the Franchise Disclosure Document and the Sonic License Agreement for a description of services SONIC is required to provide.
The section above is not intended to modify the descriptions and requirements contained in the Franchise Disclosure Document, the Development
Agreement or Sonic License Agreement. and the Sonic License Agreement.
*Note: Market types are determined by SONIC based on the number of drive-ins in the market and the level of advertising support.
Market classifications are updated periodically.
*Small Town requires the ability to secure financing in towns with 12,000 in population or less.
Now let’s get Started
If you’re ready to serve delicious food and drinks in a town near you, then let’s begin the adventure.
We can help you drive happy customers to your very own SONIC®!
To inquire about Your Next Steps visit us @ www.SONICFranchises.com
300 Johnny Bench Drive
Oklahoma City, OK 73104
SonicFranchises@sonicdrivein.com
© 2015 America’s Drive-In Brand Properties LLC.