Contacts:
Desta Davis
312/988-2428
Ddavis@webershandwick.com
Sydney Lindner
608/285-6820
Sydney.Lindner@kraft.com
“GLEE” STAR MATTHEW MORRISON KICKS-OFF THE OSCAR MAYER BRAND’S
GOOD MOOD MISSION WITH FIRST LIVE PERFORMANCE OF HIS SOLO CAREER
America Invited to Join the Good Mood Mission for a Chance to
Win $100,000 to Do Something Good in Their Community
(Madison, Wisc. - Jan. 25, 2011) – When was the last time you saw someone hold the
door open or even say, thank you? In this hectic, time-crunched world, the Oscar Mayer brand
believes we could all use a little more good in our day. So in 2011, the brand that’s been creating
good moods over good food for more than 125 years is encouraging Americans to do something
good through the Oscar Mayer Good Mood Mission.
We’ll kick it off with an Oscar Mayer Carving Board Concert featuring “Glee” star Matthew
Morrison in the first live performance of his solo career, including a song from his debut record. In
addition, the Oscar Mayer brand and Matthew Morrison will do something good by making a
$50,000 donation to the GRAMMY Foundation, an organization dedicated to preserving our musical
heritage and fostering the next generation of music makers.
“I’m excited to kick-off the Good Mood Mission by bringing people together for my first
public performance.” said Morrison. “I’m also happy to join the Oscar Mayer brand to support
something very important to me, music education, through a $50,000 donation to the GRAMMY
Foundation.”
Oscar Mayer Carving Board Concert
The Oscar Mayer Carving Board Concert will be on Saturday, January 29th, noon PST live at
The Grove in Los Angeles with select songs from Matthew’s performance featured via live stream
on Facebook.com/OscarMayer. Anyone can gain access to the show by clicking “Like” at
Facebook.com/Oscar Mayer. In addition, the first 200,000 people to share something good on
Facebook will also receive a coupon for new Oscar Mayer Carving Board Meats.
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A Reward for Your Good Deeds
Throughout the year consumers are invited to do something good and share it, for a chance
to win $100,000 to further the Good Mood Mission in their community. Just share how you make
someone else’s day a little better at Facebook.com/OscarMayer. Did you say “Thanks” to the bus
driver or make your family’s favorite Sunday breakfast on Tuesday? Join the Good Mood Mission,
share your good deed and help the movement grow.
Taste the Good
To help spread the good, the brand introduces new Oscar Mayer Carving Board Meats.
Made from the highest quality cuts of meat, the meats are slow oven roasted, sliced, packed and
sealed for delicious, juicy flavor and carved-off-the roast taste. With four varieties, Oscar Mayer
Carving Board Meats deliver that holiday-quality sandwich any day of the year. The varieties
include:
•
Oven Roasted Turkey Breast
•
Rotisserie Seasoned Chicken Breast
•
Slow Cooked Ham
•
Slow Roasted Roast Beef
ABOUT KRAFT FOODS
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of
approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in
approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits;
Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and
dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods
(www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones
Sustainability Index and Ethibel Sustainability Index.
ABOUT THE GRAMMY FOUNDATION
The GRAMMY Foundation® was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of
recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of
future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the
music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder,
The Recording Academy ®, to bring national attention to important issues such as the value and impact of music and arts education and
the urgency of preserving our rich cultural heritage. Campbell's Labels For Education program is proud to be the official education partner
of the GRAMMY in the Schools® programs. For more information, please visit www.grammyintheschools.com.
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