KOREA UNESCO World Cultural Heritage - Bulguksa Temple
&
TRUCK BUS
Summer | 2009 | Vol.04 | No.14
Bulguksa, the Temple of the Land Buddha, sits mid-slope on Mt.
Tohamsan. Its construction was completed under the supervision of
Prime Minister Kim Dae-seong in the 10th year of King
Gyeongdeok's reign of the Silla Kingdom (751).
The temple manifests both terrestrial and celestial abodes: the
mundane world as represented by Shakyamuni Buddha's Lotus
Sutra; the paradise governed by the Amitabha Buddha as described
in the Book of the Constant Life, and the other paradise, the Land of
Perfect Bliss of the Vairocana, the Resplendent Buddha, as
described in the Avatamska Sutra.
The cloistered compound is largely divided into two courts: one,
centering on Daeungjeon, the Hall of Shakyamuni, contains
Cheongungyo, the Blue Cloud Bridge, Baegungyo, the White Cloud
Bridge, Jahamun, the Gate of Purple Mist, Beomyeongnu, the
Pavilion of Mount Meru, Jwagyeongnu, the Left Sutra Hall,
Dabotap, the Pagoda of Abundant Treasures, Seokgatap, the
Pagoda of Shakyamuni, and Museoljeon, the Hall of Discourse; the
other, centering on Geungnakjeon, the Hall of Paradise, contains
Chilbogyo, the Seven Treasure Bridge, Yeonhwagyo, the Lotus
Flower Bridge, and Anyangmun, the Gate to Nirvana.
Seokgatap and Dabotap are the most eye-catching of these
architectural masterpieces. Dedicated to the Shakyamuni Buddha
and the Prabhutaratna (the Buddha of Abundant Treasures), these
two pagodas represent these Buddhas as residing in the temple,
well exemplifying the Silla people's desire to embody Buddhist
ideals in the mundane world.
Hyundai Motor Company
Phone : (82-2) 3464-3192
Fax : (82-2) 3464-3513
Website : http://www.hyundai.com
Tucked away on the eastern slope of the peak of Mt. Tohamsan is
Seokguram Buddhist Grotto, a hermitage of Bulguksa, also known
to have been built by Kim Dae-seong. This granite sanctuary sums
up the religious enthusiasm, architectural technology, and
immaculate workmanship of the Silla people, making it a rare
landmark of world religious art.
Seokguram consists of an antechamber which holds reliefs of eight
guardian deities and two Vajrapanis; a short corridor carved with
four heavenly kings; and the main rotunda which enshrines in its
center the seated main Buddha, Shakyamuni Tathagata (the
Incarnation of Truth). Along the lower part of the circular wall are
reliefs of an 11-faced Avalokitesvara, ten disciples, Manjusri,
Sakradevanam Indra, Mahabrahmandah, and Samantabhadra.
Above these at about eye-level are ten niches, each enshrining a
bodhisattva.
The main Buddha under the vault of the rotunda wears a smile of
serene benevolence which has been appreciated as the zenith of
what man can achieve through stone sculpture. It is as if the
Buddha is about to preach to us at any moment, to enlighten the
good human nature innate within us. For its sheer culmination of
Buddhist beliefs, aesthetics, and advanced engineering, Seokguram
was registered on UNESCO's World Cultural Heritage List, together
with Bulguksa Temple, in December of 1995.
Register Date : March. 10, 2006
Registered No. : 2009-B
Publisher : Mong - Koo Chung
Designed : Communications OCTO Inc.
Published : June. 30, 2009
Commercial Vehicle Export Planning Team
We welcome your suggestions & your comments. If you have great stories which are related to Hyundai, Please feel free to e-mail Mr. W.H Kim : whk@hyundai.com
Global News
Hyundai-Kia Chairman Makes
Motor Trend Magazine's 'Power List'
Cover Story
Mayor of Lima Castañeda
Visited Jeonju Plant for a Tour
Hyundai displays new technologies at Seoul Motor Show 2009
Luis Castañeda Lossio, Mayor of Lima, Peru, visited the Jeonju
Plant May 18th for a tour and a look at some of Hyundai’s
newest models of commercial vehicles. His visit, arranged at
the invitation of the HMC CV Division, was designed to offer
the mayor a chance to have a firsthand look at the world’s
single largest automotive production facility as a showcase of
Hyundai’s technological superiority.
Upon arrival at the Plant, Mayor Castañeda and his party were
received warmly by Vice Chairman H.Y. Choi and Senior
Executive Vice President Y.K. Kim. After that, they went on a
tour of the Plant’s bus and special vehicle production lines.
Chung Mong-koo, chairman of Hyundai-Kia Automotive Group, ranked
sixth on the “power list” released by U.S. auto magazine Motor Trend
in its February issue.
During the tour, Mayor Castañeda expressed great admiration
at the automated, state-of-the-art production processes. The
tour was followed by a stop at the exhibition ground in front of
the main office building, where some trucks and buses hot off
Chairman Chung ranked 47th in his first appearance on the list last
year, but soared to a top 10 placing in a year. The magazine said that
Chung “pushed Hyundai Kia past Honda Motor to become the world’s
fifth largest automaker by sales volume.”
the assembly lines were on display. Mayor Castañeda and his
party were briefed on their performance and special features,
while checking the displayed vehicles with great interest.
Mayor Castañeda expressed great satisfaction with the
- Using the largest CV display space among domestic carmakers
- Displaying zero-pollution Hydrogen Fuel Cell Bus and UNIVERSE
Limousine
- Differentiating itself from others with its brand image as an
environmental-friendly business
quality of the vehicles he had seen during his visit to the Plant.
The 2009 Power List reflects the collapse of the Big Three (GM, Ford,
and Chrysler). Rick Wagoner, chairman of GM, nose-dived to 32nd
from last year’s first place. Alan Mulally, CEO of Ford, ranked 10th,
which was the highest among leaders of American automakers.
The good impression Mayor Castañeda and his party came
away with from their visit to the Jeonju Plant is expected to
help Hyundai Motors firm up its foothold in the Peruvian
market. It will also connect well with Hyundai’s recent thrust
CEOs of successful automakers ranked higher than last year. Honda
President Takeo Fukui ranked first, up 21 places from a year ago.
Honda’s small and mid-sized cars are sweeping the U.S. and its hybrid
car Insight is successfully targeting the environmentally-friendly car
market. Wendelin Wiedeking, CEO of Porche, ranked 2nd. Cho Fujio,
president of Toyota, ranked 3rd, followed by Ferdinand Piech, chairman
of the Supervisory Board of Volkswagen, and Carlos Ghosn, chairman
of Renault Nissan.
Motor Trend
Motor Trend, a U.S. magazine with a history dating back to 1949
and the largest circulation in the trade, is a highly respected voice
in the automotive world. The magazine’s evaluations of vehicles
have a major influence on U.S. consumers’ buying decisions.
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HYUNDAI Newsletter
into the newly emerging markets in the world, which is
already showing great results with big orders scored from
nations like Turkmenistan.
Hyundai Motor Co. plans to run a commercial vehicle exhibition area,
displaying five commercial vehicles (including a new concept model), along
with engines and newly developed technologies, covering a 880 sq. m space,
separate from that for passenger cars, at the Seoul Motor Show, which opens
here April 2 and runs through to April 12 at KINTEX in Ilsan, a Seoul suburb.
The exhibition space for CVs will focus on emphasizing the image of Hyundai
Motor as the top CV maker in Korea, boasting advanced, environmentalfriendly technologies and top-quality products. The No. 1 carmaker in Korea
will invite loyal customers to its exhibition space and hold special events for
visitors, including an on-the-spot photo opportunity and a quiz show, to foster
a lively atmosphere.
The truck and bus exhibit will include: a concept model of a Hydrogen Fuel Cell
Bus, a UNIVERSE Limousine, a UNIVERSE CNG tourist bus, a TRAGO three rear
axle 24-ton dump truck, and a TRAGO Hi-Cab 6x2 tractor, along with the
POWERTEC diesel engine that satisfies Euro-4 Emission Standards, the
environmental-friendly Q-CNG engine as well as two newly developed
technologies: Commercial Vehicle Drive Assistant System that provides a
variety of information to the driver and the highly innovative O2 cabin air
generator.
Hydrogen Fuel Cell Bus
Equipped with an eco-friendly high-efficiency fuel cell developed by Hyundai,
this is a second generation pollution-free city bus which emits only water
vapor by using hydrogen fuel which is transformed into electrical energy. It
was successfully operated during the 2006 World Cup period in Germany. By
applying the high efficient electronic storage system to the fuel cell and
electronic drive train, it is possible to achieve high fuel efficiency and better
durability of brake system. Its newly designed exterior is different from other
city buses, and offers convenience for passengers when they get on and off,
by the presence of a lower-step when entering the bus. It delivers a max
speed of 100 km/h, 24% gradability and can drive 350 km on a single charge
thanks to a big fuel tank. (Max power: 408 h/p, Max torque: 94 kg.m, Fuel tank
capacity: 1,230 liters)
UNIVERSE Limousine
It features a refined and grand style, comfort in riding as a luxury bus,
complete with functions as an ultra-modern office. It offers a spacious interior,
a variety of convenient devices, and a refined indoor lighting system. It is even
equipped with a computer for presentations, an ultra-modern VIP office
complete with a large-sized LCD monitor, a small kitchen space where cooking
can be done, a bathroom, a chest of drawers and a washbasin. Other features
include a sunroof for ventilation, a heated massaging VIP seat, the floor
covered with plush carpet, and interiors with modernistic design.
UNIVERSE CNG (Compressed Natural Gas) tourist bus
The low-pollution UNIVERSE CNG tourist bus boasts excellent fuel efficiency
compared to its diesel-fuel competitor. It is equipped with the Q-CNG engine
which has proved stability, practicability and durability as a result of being
HYUNDAI Newsletter | 03
Cover Story
Cover Story
Hyundai’s 2nd Generation Hydrogen Fuel Cell Electric Bus Unveiled
at Seoul Motor Show
tested in ordinary intra-city buses. The type of engine upgraded for use in
intra-city buses and tourist buses has secured: a max power of 340 HP and a
max torque of 140 kg.m. In addition to a high-pressure storage tank, it can
carry cargo weighing 3.7 cubic meters in the main/auxiliary cargo sections. It
also features option packages, such as indoor rainbow & panorama lamps,
European-style outside mirrors, a massaging driver’s seat, etc.
TRAGO three rear axle, 24-ton dump truck
The distance between the front and rear axles is 300 mm shorter than its 25.5ton cousin’s, with customers’ requirements reflected, thus minimizing the
vehicle’s turning radius, which delivers the enhanced maneuverability of a
dump truck operating in worksites. It is equipped with the 460 hp POWERTEC
engine, which is the most powerful among those in the same category. One
rear axle is lifted off the ground when not needed to save fuel and wear on the
tires. It is also newly equipped with a cover-type dumping cylinder suited to
construction waste dumping and a reinforced beam-type cargo compartment.
outstanding output. The cockpit is ergonomically designed and equipped with
a DVD and a TV. Its touch screen makes it easy to operate hi-tech devices. A
state-of-the-art audio system, complete with high-powered speakers,
suspensionpromotes driver comfort and covenience. The electronicallycontrolled suspension delivers superb comfort to the operator. The EBS brake,
which provides optimal braking performance, with the volume of cargo taken
into account, reduces the braking distance by more than 15 percent even in the
case of an abrupt halt.
TRAGO Hi-Cab 6x2 Tractor
It features a voluminous high roof cab design, a hi-tech look that minimizes air
resistance, good running power. Equipped with the fuel-efficient
electronically-controlled POWERTEC engine, it offers good fuel efficiency and
Three years after introducing its first fuel cell bus to the world, Hyundai
Motor Co. today unveiled its second generation hydrogen fuel cell bus at the
Seoul Motor Show thus taking another major step forward to cleaner air and
energy independence.
HMC CV Division Celebrates Customers in an Invitation Event
An international group of customers and dealers
were welcomed by the HMC CV Division for four
days from April 1st through the 4th.
firsthand glimpse of the top-notch production
facilities and quality management systems
Hyundai is known for around the world.
The biannual overseas customer celebration
event was aimed at boosting the brand image of
HMC commercial vehicles in global markets by
strengthening relations with major international
customers and solidifying the company’s
relationship with dealers worldwide.
The 50 participants, composed of officials from
high-profile fleet operators and dealers, gave high
Highlights of the program included a visit to the
Seoul Motor Show and a tour of Hyundai’s Jeonju
Plant. At the Motor Show, the participants had a
chance to view next-generation commercial
vehicles being developed by Hyundai such as a
hydrogen fuel cell bus as well as trucks and buses
from the company’s latest model line. The tour of
the Jeonju Plant provided the guests with a
Used to store electrical energy for acceleration
from a dead stop and for "energy smoothing,"
the new supercapacitors which are
significantly lighter and more compact
than the first generation design. The
heart of the system is a 200kW fuel
cell power plant which was upgraded
from its previous version of 160kW
system in 2007 by Hyundai engineers
at Hyundai's Eco-Technology
Research Center in Mabuk, located
on the outskirts of Seoul.
marks for performance and quality on the Hyundai
products they viewed. The positive impression the
program made on the participants is expected to
increase prospects for bolstering business
prospects with them well into the future.
"The hydrogen revolution will surely start with fuel cell buses," said Dr. Lee
Hyun-Soon, Vice Chairman and Chief Technology Officer of the Hyundai-Kia
Corporate Research and Development Division. "Hydrogen is the dream fuel
for our transportation needs: It's perfectly clean, it's limitless and it's now
within our reach," he added.
The hydrogen distribution infrastructure needed to support hydrogen fuel cell
electric buses is seen as not prohibitively expensive to set up as buses
typically operate on fixed routes and need at most only two refueling points,
one at each terminus of the route.
Based on the latest Low Floor Aero City bus platform, the newest fuel cell
electric bus features numerous technical refinements which have increased
the maximum speed to 100km/h. This improves on the 75km/h limit of the
previous system which relied on a single 240kW motor. Under the new
architecture, three 100kW Permanent Magnet Synchronous Motors are
arranged in parallel to provide a total of 300kW of propulsion for a 33 percent
improvement in top speed. Also, the new motor specification will contribute
to improved system reliability due to the separate operability of the three
motors.
Great strides have also been made in improving supercapacitor efficiency.
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HYUNDAI Newsletter
Hyundai's first fuel cell electric bus
made its international debut in 2006 at
the Germany World Cup where it served as a VIP shuttle bus around Munich.
Currently, two of Hyundai's first generation fuel cell electric buses are in the
FCEV Demonstration and Evaluation Program which is supported by Ministry
of Knowledge Economy of Korea. Initiated in 2006, the monitoring project is
scheduled to conclude next year.
The next major step forward will come in late 2010 when a fleet of these
second generation buses will be put into daily service in cities around Korea
in line with the government's recently declared "green growth" goals. Details
of the second phase program are currently being negotiated by the various
ministries, municipal authorities and bus fleet operators.
Compressed hydrogen fuel is stored on the roof in six cylinders pressurized to
350 bar (5000 psi) providing the bus with an operating range of 360km (city
mode).
2nd Generation Fuel Cell Electric Bus Specifications
Fuel Cell Stack
Supercapacitor
Motor
Top Speed
Fuel Storage
Maximum Range
Occupancy
200kW 450V Horizontal Array
Proprietary Hyundai Technology
450V, 100kW, 42.8F
PMSM 100kW x 3
100km/h
6 Cylinders @ 350 bar (5000 psi)
360km (City Mode)
26 seats
HYUNDAI Newsletter | 05
Global News
Global News
Hyundai Auto Group Establishes Social Responsibility Charter
- Hyundai-Kia Automotive Group’s Corporate Social
Responsibility committee crystallizes its core values
- Group announces its activities over the past year, hiring plans
for year ahead
strengthening CSR activities through developing a sustainable
relationship with shareholders, customers, employees, suppliers and
community members.
Hyundai-Kia Automotive Group (HKAG), which makes up the world’s
fifth-largest automaker, announced a Social Responsibility Charter to
strengthen its Corporate Social Responsibilities (CSR) in business
practices.
‘Corporate Social Responsibility Vision 2020’
Through the establishment of the ‘Corporate Social Responsibility
Vision 2020’ (CSRV2020) next year, HKAG will guide employees
through the new market environment in the post-global economic
crisis era.
HKAG established the Social Responsibility Charter at this year’s CSR
Committee meeting which was held today at the group’s headquarters
in Seoul. The committee decided to launch the ‘Corporate Social
Responsibility Vision 2020’ next year, which will present specific and
concrete CSR plans for the company, and agreed all employees of
Hyundai Motor Company and its affiliates should take part.
CSRV 2020 will be carried out in a systematic manner based on
successful and unsuccessful case studies of each and every HKAG
employees’ own experiences, as well as the history of the Korea
automotive industry. At the same time, Hyundai Motor and its
affiliates will complete a new mid- to long-term management road
map and reflect them to the CSRV 2020.
Moreover, HKAG also announced its comprehensive plan for creating
new jobs and nurturing leaders of tomorrow.
Establishment of Hyundai-Kia Social Responsibility Charter
HKAG’s Social Responsibility Charter was established today to share
the group’s specific vision of the future that harmonizes trust-based
management, environmental management and social contributions.
The charter carries the group’s core values and the philosophy that
encompasses the corporate mindset, the working principle and the
mid- to long-term business strategy.
The HKAG’s charter specifies its primary vision and role of
Creating New Jobs
HKAG also approved its comprehensive plans for creating new jobs at
today’s meeting. According to the plan, the group will create 4,000
new jobs and hire 1,000 interns, in addition to the 300 interns it hired earlier
this year.
In addition, the automotive group will again send 1,000 volunteer
students overseas by the end of this year. HKAG formed the ‘Happy
Move Global Young Volunteers’ last year and successfully sent 1,000
university students to five countries, including China, India, Turkey,
Slovakia and Thailand to do volunteer work in areas related to the
environment, local welfare, medicine and culture.
“Despite the difficulties in the auto industry today, we promise to do our best
to carry out our commitments to support the underprivileged in our society,”
said Mr. Ahn Young-Jin, head representative at Hyundai Motor’s CIS &
Eastern European Regional office. “The clinic is an excellent project that
maximizes the mobility of automobiles.”
The clinic, which has all the sanitary and advanced equipment as a modern
hospital, will be able to provide, among those mentioned above, newborn
care, gynaecological examinations, counselling on breast feeding & safe sex,
and immunization for children.
Hyundai Lands a Sizeable Order for Heavy Duty Trucks from Uzbekistan Government
The HMC CV Division won a public tender offer under the auspices of the
Uzbekistan Ministry of Finance to supply 170 heavy duty trucks to the central
Asian nation.
The order, mostly comprising vehicles for road construction, breaks down to 154
HD 270 dump trucks, 6 HD 170 fuel tanker trucks, 6 HD 1000 tractors and 4 HD
260 mobile workshop trucks. Shipments are slated to begin in May.
both mother and child. The clinic will tour underprivileged and remote
areas in Uzbekistan to provide free medical care.
Hyundai Motor Company donated a mobile clinic to the Republic of
Uzbekistan as part of the automaker’s “Moving the World Together”
Corporate Social Responsibility (CSR) initiative, which aims to contribute
to society and be a better corporate citizen.
Uzbekistan’s Minister of Healthcare Mr. Nazirov Feruz Gafurovich,
Chairwoman of the International non-Governmental charity foundation
“Soglom avlod uchun” Ms. Inamova S.T, South Korean Ambassador to the
Republic of Uzbekistan Mr. Kyun Jea-Min and about 70 other guests and
media members attended the event, Hyundai Motor’s first CSR activity in
the Central Asian nation.
Hyundai Motor, South Korea’s largest carmaker, handed over an 8-ton
truck customized to serve as a medical clinic, to the Uzbekistan
government in Tashkent, the nation’s capital. The mobile clinic, a Hyundai
truck which was customized in Korea, is fully equipped to handle the
delivery of babies, as well as providing antenatal and postpartum care for
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HYUNDAI Newsletter
The clinic will be jointly operated by the Korea Foundation for International
Healthcare, the Sog’lom Avlod Uchun foundation, and the Myungsung
Christian Medical Center.
Uzbekistan is rich in a wide variety of natural resources including gold, natural
gas, uranium, coal and copper. Specifically, the nation ranks 7th in the world in
the production of gold, 10th in natural gas and 4th in uranium ore. This makes
the nation a very attractive newly-emerging market for global manufacturers,
rivaling the Middle East and Russia in its growth potential.
The vehicles ordered will be put to work in the expansion of a 1,500 km segment
Hyundai To Supply Bus Chassis to Sanghai Sunlong of China
In the first year of the contract beginning in April this year, Hyundai will
ship 300 County Bus chassis and 210 power train units, with numbers to be
increased in the following year.
Hyundai Motor Donates Mobile Clinic to Uzbekistan
- Hyundai’s mobile clinic to provide maternal & infant health care
- Donation is part of Hyundai’s worldwide CSR initiatives
of a highway north of Tashkent. The project is part of a major plan by the Uzbek
government to transform the nation into a logistical hub in central Asia.
Shanghai Sunlong Co., Ltd is one of the few major bus manufacturers in
China that supply buses for a variety of market segments including
passenger transport, tourism and mass transit, and the only one of the kind
based in Shanghai. Its plant, sprawling over 200,000 square meters of land,
is capable of turning out over 10,000 buses a year. In 2008, it sold 3,100
buses of different types.
The HMC CV Division has been chosen as a supplier of bus chassis and
power trains to Shanghai Sunlong Co., Ltd. Under the supplier contract,
signed on April 10 in Shanghai, Hyundai will supply County chassis and
power trains to the Chinese manufacturer for the next two years. At the
signing ceremony, the two companies were represented by Mr. Kim YoungKook, Senior Executive Vice President of HMC and Mr. Fan Wanshun,
President of Shanghai Sunlong Co., Ltd.
The latest contract, coupled with a similar parts supply contract signed
with the Xiamen Golden Dragon Bus Co., Ltd in July last year, will enable
Hyundai to secure a firmer foothold in the Chinese market. The Xiamen
contract calls on Hyundai to supply 17,100 chassis and power trains for
Country- and Aero Town-class medium buses and Aero Express-class large
buses over five years.
HYUNDAI Newsletter | 07
Global News
Global News
Hyundai Scores at FIFA Confederations Cup South Africa 2009
as the flagship of the FIFA
Confederations Cup South Africa
2009: A total of 20 Azeras will be
used to transport VIP’s, referees and
dignitaries. As the official
automotive partner, Hyundai will
also supply Santa Fe and Tucson
SUVs (19 units), Getz subcompacts
(7 units) and Starex passenger vans
(20 units).
- Hyundai hands over vehicles for official transport of teams,
officials and VIPs during world tournament
With 370 days to go until the 2010 FIFA World Cup South Africa¢‚ kicks off,
Hyundai Motor Company today officially started the countdown to the world's
greatest sporting event as it delivered a fleet of 78 vehicles to the local
organizing committee of FIFA Confederations Cup South Africa 2009.
Customarily held in the World Cup host nation a year before the World Cup, the
Confederations Cup is widely viewed as a test run of facilities and management.
The two-week tournament, to be played in four South African cities, opens June
14th at Johannesburg's Ellis Park Stadium. Eight national teams will be
competing for the world crown: South Africa, Italy, Egypt, Iraq, Spain, USA, New
Zealand and Brazil. These teams are all winners of each of the six FIFA
confederation championships, along with the FIFA World Cup winner and the
host country.
For the tournament, Hyundai delivered 66 passenger cars and 12 buses to FIFA
and the 2010 FIFA World Cup Organising Committee South Africa (LOC) at the
Expo Center in Johannesburg, South Africa. The handover ceremony was
attended by over 100 VIPs, FIFA & company officials and media members.
sponsorship agreement with FIFA to cover the 2010 and 2014 World Cups.
Hyundai has not only infused a new sense of fun and excitement into the game,
but through its sponsorship of international football it has also achieved a
significant increase in brand awareness and improvements in the brand image.
FIFA Confederations Cup South Africa 2009
This official FIFA tournament, which is held every four years, is to take place
the tournament. The FIFA Confederations
in South Africa from 14 - 28 June 2009.
Cup 2009 will take place in four cities
Continental champion teams from South America, North and Central
throughout South Africa which include,
America as well as the Caribbean, Africa, Europe and Asia will participate.
Johannesburg, Mangaung-Bloemfontein,
As the host country, South Africa automatically qualifies to participate in
Tshwane-Pretoria and Rustenburg.
In addition to the fleet of passenger
cars, SUVs and vans, Hyundai will
provide 12 of its Universe luxury
coaches to the eight national teams.
It has also contracted another 20
semi-luxury coaches from its local partner Springbok Atlas, to provide a total of
350 bus days during the tournament. Springbok Atlas will take responsibility for
bus fleet operation including driver training and vehicle maintenance. This
handover ceremony also marks the launch of the right hand drive version of the
Universe luxury coach in the South African market.
HMC’s Saudi Distributor Wins a Police Order for 50 Universe Coaches
This year, Hyundai celebrates the 10th anniversary of its association with FIFA,
during which time it has demonstrated itself to be a reliable and effective
partner by serving as the official automotive supplier to all FIFA-sanctioned
events.
The order will add shine to Hyundai’s already impressive record of having supplied
“Football is a universally understood language and a powerful unifying force that
can pull people of all nationalities, races and creeds together. This coincides
with Hyundai’s values and vision,” emphasized Senior Vice President Kim.
Hyundai is also one of the strongest supporters of football in the world having
served as the official sponsor of the 2002 FIFA World Cup Korea / JapanTM‚ and
the 2006 FIFA World Cup GermanyTM‚ as well as many other FIFA tournaments
including the FIFA Confederations Cup. The company has extended its strategic
Mohammed Yousuf Naghi Motors, Hyundai Motors’ exclusive distributor in Saudi
Arabia beat bigger competitors in a public bid to supply 50 Universe coaches to
the nation’s police force. The public tender was offered by the Public Security
Agency of the Kingdom of Saudi Arabia. The buses, scheduled to be shipped to
Saudi Arabia in June, will be used to transport local police troops.
Modern Motors Company, Hyundai Motors’ exclusive distributor of commercial
vehicles in Syria, won an order for 22 Universe coaches from the Syrian Public
Procurement Office in March. The buses were delivered in May.
The latest order from the Syrian government reflects growing interest in Universe
coaches in the Syrian market since supplying two coaches to the Presidential
The pride of the fleet will be Hyundai’s Azera premium sedan which will serve
THACO’s production and marketing strengths are expected to facilitate market
HYUNDAI Newsletter
In 2008, in an effort to strengthen the sale of commercial vehicles, Mohammed
Yousuf Naghi Motors spun off its commercial vehicle business as an independent
operation. The strategic move, coupled with the heightened expertise of the staff
and a highly effective approach to fleet management, has shown great success in
winning fleet orders on the local market.
Palace late last year. The buses, used for commuting by government staff, got
high marks for their performance, comfortable ride, and luxurious feel.
The proven performance superiority of the Universe over competitors’ models is
expected to strengthen its position on the Syrian market, not only as a bus
suitable for VIPs, but also for mass transportation.
Universe Coaches Start Selling in Vietnam
In a bid to break into the local luxury coach market, THACO (Throung Hai
Automobile Co., Ltd), Vietnam’s largest automotive maker, has purchased 44
coaches from Hyundai Motors including 5 Universe Noble units. THACO plans to
start selling these buses in June. The Universe, packed with cutting-edge
technologies such as semi-monocoque construction, is forecast to lead the highend bus market in Vietnam in the years to come.
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hundreds of HD 72 buses to the Saudi Public Security Agency for troop operations.
HMC’s Syrian Distributor Supplies 22 Universe Coaches to the Public Procurement Office
“Hyundai is proud to partner with FIFA Confederations Cup South Africa 2009.
The opportunity to provide VIP transport at this year’s tournament gives us the
high visibility we need in South Africa and around the world to build a wider
awareness for our brand and products,” said Hyundai Senior Vice President of
Marketing Sean S. H. Kim as he symbolically presented an oversized car key to
FIFA LOC Chief Officer of Transport & Logistics Skhumbuzo Macozoma.
08
Football has helped Hyundai secure a firm foundation that will enable it to push
its sports marketing strategy forward to gain a better foothold in markets where
football reigns as the most popular sport, especially Europe, Africa, Asia and
Latin America.
penetration by the Universe. Founded in 1997, the Vietnamese automaker boasts
an annual production capacity of 50,000 units and over 40 extensive nationwide
sales and after-sale service networks.
Hyundai Motors is reigning as the undisputed leader in the Vietnamese
commercial vehicle market with a market share of 30 percent. Last year alone,
Hyundai exported 1,487 vehicles to Vietnam including 100 Universe coaches and
650 heavy duty trucks.
HYUNDAI Newsletter | 09
Global News
Global News
Take tips from an accomplished sales rep in large-size buses.
Comparable figures for 2007 were 46 buses or 59.5 percent of the total and 41
buses or 48.2 percent of the total for 2008.
explained to them how having Hyundai as their partner could help them
achieve greater profits, offering evidence from Hyundai’s other successful
customers.
It was back in 2006 when Chang first zeroed in on Kyungwon as a target for
his marketing campaign. Until then, Kyungwon had been practically off-limits
to Hyudai, without a single Hyundai bus in its fleet. Kyungwon procured 70 to
80 new buses annually, but year after year Hyundai had failed to win an order
from the company.
Second, Kyungwon was concerned about a possible increase in their part
inventories because of the need to service buses from two different
manufacturers. To allay these concerns, Chang educated company officials
about Hyundai’s state-of-the-art parts management system that enabled
prompt parts search and delivery to customers. Chang also linked Kyungwon
with a realizable and efficient parts supplier to ease concerns about possible
disruptions in parts supply. Additionally, Chang talked Hyundai Mobis, a
subsidiary of Hyundai Motors responsible for supplying parts to the market,
into offering Kyungwon the privilege of buying directly from them at discount
prices, in order to make up for any increase in the cost of parts stocking and
management.
The biggest obstacle for Hyudai was the fact that the transportation
company’s founder was a dedicated fan of Daewoo buses. But Chang saw
opportunity when his son came on the scene to help father manage the
company. The son was young, highly-educated and savvy about modern
management skills. Chang figured his rational approach to management would
provide him with a window of opportunity to win the company over.
Featured in this article is Mr. J.W. Chang, Deputy General Manager of the
Domestic Sales Division. In 2008, he was chosen the Sales Representative of
2008 in large-size buses. Hyundai sales representatives handling large-size
buses are not commission-based but full-salary employees.
Chang’s Stellar Track Record
Chang joined Hyundai Motors in 1989. In his initial years of employment, he
sold trucks and buses, serving stints both at headquarters and provisional
branches. It was in 2005 when he was transferred to the Gyeonggi Province
office near Seoul that his sales career really began to take off. He sold 122
buses in 2006. That number shot up to 480 in 2007 and 410 buses in 2008,
bringing his three year sales total to 940. The 410 buses Chang sold in 2008
represent 6.2 percent of the company-wide total for the year.
Those kind of records would be impossible to achieve without being
aggressive in creating new sales opportunities, and finding ways to take a
sizeable market share away from competitors. Making sales to customers of
the competition who are unreceptive to your company’s products is a task that
is far from easy.
Chang stresses heart-to-heart talks with his customers as key to his success.
A Case Story
The Kyungwon Transport Company is a city bus company based in the City of
Ansan, south of Seoul. It has a fleet of 499 buses (as of 2008), which breaks
down to 115 Hyundai buses (23% of the total) and 384 Daewoo buses (77% of
the total). In 2006, Hyundai supplied 28 buses to Kyungwon, which
represented 58.3 percent of the total procured by the company that year.
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HYUNDAI Newsletter
The first thing Chang did was a thorough analysis of the factors that made
Kyungwon hesitant to consider Hyundai as a supplier. Then, he worked out
solutions that they could understand and feel comfortable about.
Third, Kyungwon’s maintenance service people balked at having to deal with
unfamiliar buses after having only serviced Daewoo buses for a long time. As
a remedy, Chang worked hard to develop a personal bond with service
technicians, paying them frequent visits. At the same time, he set to work
convincing them of how Hyundai’s excellent customer training and support
programs could ease them into working on Hyundai buses at the same time as
they were increasing their knowledge about the latest technology.
First, Kyungwon had anxieties about taking on a new supplier, unsure about
what benefits such a move could bring to them. As a solution, Chang worked
hard to convince them of the competitive strengths of Hyundai buses and
Last, and most importantly, as indicated earlier, Kyungwon’s founder/CEO was
immovable in his loyalty to Daewoo. Chang got around this obstacle by
working exclusively with the founder’s son and trying to accommodate as
many of his demands as possible to give him grounds to justify making
changes to his father. At the same time, Chang put a great deal of effort into
making sure that no major problems occurred with the Hyundai buses they
purchased, to avoid any concerns that might rekindle their earlier worries.
For Chang, his relationship with Kyungwon is a challenge that will end only
when the company becomes a solid loyal Hyundai customer. This means that
the company is a case requiring constant care and attention. Chang’s
immediate goal is to increase Hyundai’s share of the Kyungwon fleet to 50
percent. He figures that the key to achieving this goal is in keeping the
customer highly satisfied with the buses they purchased from Hyundai.
Particularly, he emphasizes developing a personal bond with service
maintenance staff and using it as a basis for acting as quickly as possible to
resolve any problems or concerns they might have about Hyundai’s products.
Chang also keeps his eyes open for opportunities to create any differential
advantages over the competition, particularly in after-sales service and followup marketing activities, so that Kyungwon will have compelling reasons to
want to maintain its relationship with Hyundai for a long time to come.
Sales Tip
Tire Loading Capacity of Heavy Duty Truck
Capa(kg)
HD160
Short
Long
HD170
Short
Long
HD250
Long
Cargo
HD260
Short Medium
Dump
HD310
Short E/Long
HD320
Short
E/Long
11.00 x 20-14PR
(Tube)
3,000 (S)
2,650 (D)
S
11.00 x 20-16PR
(Tube)
3,350 (S)
2,900 (D)
O
S
S
S
S
S
S
S
S
S
S
12R22.5-16PR
(Tubeless)
3,550 (S)
3,150 (D)
O
O
O
O
O
O
O
O
O
O
O
12R24-18PR
(Tubeless)
4,000 (S)
3,650 (D)
385/65R22.5-20PR
(Tubeless)
4,500 (S)
STD
Max. GVW
(kg)
Front
Rear
OPT
Front
Rear
HD160
S
HD270
Tractor
Mixer
HD370
HD270
HD370
HD450
HD500
S
S
S
S(RR)
S
S(RR)
O
O
O
O(RR)
O
O(RR)
O
O
HD600
HD700
HD1000
S
S
S
O
O
18,900
7,100
11,800
-
29,700
6,500
23,200
30,100
6,500
23,600
29,700
6,500
23,200
31,700
6,500
25,200
O
S(FRT)
16,600
6,000
10,600
18,500
7,000
11,500
18,200
6,700
11,500
18,500
7,000
11,500
29,700
6,700
23,000
30,000
7,000
23,000
36,200
13,000
23,200
38,200
13,000
25,200
18,200
6,700
11,500
-
29,900
6,700
23,200
33,000
7,000
26,000
41,200
18,000
23,200
43,200
18,000
25,200
S(FRT)
29,700
6,700
23,000
30,000
7,000
23,000
41,200
18,000
23,200
43,200
18,000
25,200
16,000
6,000
10,600
18,000
6,500
11,500
HYUNDAI Newsletter | 11
Special- Purpose Vehicles
Before Service
Fuel Tank Truck
Repurchase Rate of UNIVERSE in Algeria
Side frame
Manhole
Top fence
Since Universe was introduced to Algerian luxury bus market in 2007, HMC has been supporting major fleet customers directly by conducting
visiting service named Service Clinic. During Service Clinic, HMC technicians had chance to investigate superiority of Universe compare to
HMC’s Aero and competing brands, and also checked each fleet company for repurchasing rate of Universe.
Unit in Operation
Customer Name
Location
El Djamel Transport
Chahin Transport
Compartment
Baffle plate
Tank
Alger
AERO
Competitor
34
44
2
2
83
1 unit - 2008
7
3
6 units - 2008
10
8
5 units - 2008, 6 units - 2009
Amine Voyage
Oran
10
damaging the surface of the tank during loading and unloading. A gate
(such as gasoline, liquid chemicals and water) and gases in an oval
loops around the top of the tank, preventing fuel from trickling down the
shaped tank. Tank trucks are classified into different categories
surface of the tank. The tank is equipped with an emergency lever that
Houichi Voyages
can be pulled to halt fuel flow in emergency situations.
Bouafia Transport
Batsami Mohamed
ETS Merah Transport
Features
Brahmi Transport
A fuel tank truck is composed of a fuel tank, a gear pump used for
Hyundai’s tank trucks are made by mounting tanks of varying capacities
pumping fuel into and out of the tank, two-way and four-way control
on truck frames ranging from the HD65 to HD310. The tanks are made of
valves and pipes. The fuel tank is partitioned into two or more chambers
3.2 to 5 mm-thick plates, which can be either stainless steel or aluminum.
so that it can carry different kinds of fuel in one tank. The tank has baffle
The inside of the tank is coated with epoxy to prevent corrrosion. (Epoxy
plates on the inside which reduce fuel surging while in motion and drain
coating is an option for the HD 170 and higher models.)
valves that control the discharge of fuel from each chamber of the tank.
The HD 120 model comes equipped with a high-performance pump that
On the outside, the tank is supported by four side frames designed to
can pump 600 liters of fuel per minute, while the HD170 delivers 1000
protect the tank if the truck is overturned. The tank has manholes on the
liter-per-minute performance. The hose reel and flow meter can also be
top, one for each chamber, and air vents which keep fuel fumes from
optionally manual or automatic.
Bechar
Eurl El Mounazat
Alouani Travel
4 units - 2007, 6 units - 2008
76
El Bahia
A tank truck is a heavy road vehicle designed to transport bulk liquids
milk.
2 units - 2008
Ali Haimoud
Sotraz
depending on the kind of loads they carry – such as fuel, LPG, water and
2 units - 2008, 4 units - 2009
Kadouche Transport
Zeboudj Abdelkader
Introduction
Purchase Status of Universe
Batna
Tebessa
Annaba
9 units - 2008
7
1 unit - 2007, 2 units - 2008
3
2 units - 2008
3
2 units - 2008
8
5
3 units - 2007, 2 units - 2008
7
2
5 units - 2007, 4 units - 2008
15
3
2
7
Vehicle operation condition in Algeria is considered to be one of
the most severe in the world due to the Sahara which is covering
more than half of its territory. Express bus is usually operated more
than 1,000km for one way trip under extremely hot and dusty
condition, and it makes that the quality as the first value to
consider when the customers purchase their vehicles.
3 units - 2007, 1 unit - 2008
4 units - 2007, 2 units - 2008
3
2 units - 2008
Universe has proved its superior quality level by showing its best
performance in this severe driving condition, and this fact is leading
the market share to increase by making more and more customers
to choose Universe when they have chance to purchase new buses
or need to repurchase for substitution of their old buses.
Specifications
HD72
Capacity ( )
Length
Overall
Width
(mm)
Height
W/Base (mm)
Length
Body
Width
(mm)
Height
Tank Material
Compartment
Dia.
Hose
Length
Type
Pump
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Capacity
Driven by
Extinguisher
HYUNDAI Newsletter
4.5
5200
2000
2380
2750
2860
1930
1090
2
2”
300 /min
HD120
4X2
6
HD170
HD260
6X4
8
12
16
18
7820
9650
9650
2495
2495
2495
2505
2700
3050
3180
3230
3795
4395
5650
3800
4000
4500
6000
6100
1930
2030
2350
2350
2400
1090
1300
1520
1520
1650
Standard : Steel (3.2mm ~ 4mm) / Option : Stainless (3mm ~ 4mm) or Aluminum (5mm)
3
3
3
4
5
2”
2”
3”
3”
3”
3m
Gear pump
6765
2195
600 /min
600 /min
1000 /min
TM PTO
4.5kg X 2EA
1000 /min
1000 /min
HD310
8X4
20
9950
2495
3260
6500
2400
1700
22
11300
2495
3100
7040
8300
2350
1520
5
3”
6
3”
1000 /min
1000 /min
HYUNDAI Newsletter | 13
Global Family
Hyundai Auto Azerbaijan LLC(HAA) in Azerbaijan
HAA LLC Background
Hyundai Auto Azerbaijan LLC
(HAA) has come into operation as
Truck
Bus
’05
‘06
70
since 1996. Being the leader of
sales volume the company also
’07
‘08
577
Motor Company in Azerbaijan
26
44
Hyundai Heavy Duty Trucks and Special Vehicles in Azerbaijani market.
359
‘04
an official distributor of Hyundai
the passenger car market for its
chances of securing fleet deals with them and increase sales volume of
Sales volume of HAA during 2004-2008 years (units)
68
84
125
12
12
Sales expansion in the regions and development of dealer network
The company has the largest sales and service network in Azerbaijan.
There are 7 dealers in Baku and 10 dealers in the other cities of the
96
72
56
218
country. In spite of the fact that all these dealers are the dealers of
29
Passenger Vehicles Division, HAA Truck & Bus Department already
2004
2005
2006
2007
2008
imports Hyundai commercial
realizes the sales and service through these dealers in Baku city and
vehicles and buses into the
regions and in addition is intensifying its efforts to expand all over
New Showroom and Service Shop
Azerbaijan and find the new exclusive dealers for commercial vehicles
Since its founding, HAA has accomplished significant growth in its
Taking into account of the growing demand and consumer satisfaction
and buses.
business, emerging as one of the most successful vehicle trading
Hyundai Truck & Bus Department moved to the new center in January
companies in the country. The company has the largest sales and service
2009. The construction of the service shop will be completed by the end
Brand Management
network in Azerbaijan. HAA achievements are driven by its professional
of April of this year and the company plans to hold the opening
Hyundai Truck & Bus Department is putting a great deal of effort into
approach to business development which reflects its efficient
ceremony of the new center in May 2009. The total square of the new
establishing of a strong brand image for Hyundai commercial vehicles
management system, operational expertise and long-term vision.
center is around 3,5 hectares:
among its customers by providing high service, analyzing their problems,
Azerbaijan market since 2003.
demands and requests carefully. The consumer satisfaction is above all
All these facts gave an impetus to the foundation of independent
Hyundai Truck & Bus Department in 2006 which firstly functioned
together with Passenger Division in one showroom and service.
showroom including office
576 m2
service shop with its office building
2592 m2
vehicle stock area
for us.
Strengthening Internal Competence
1 ha
Hyundai Truck & Bus Department has a variety of systems and programs
Economic Boom in the Country and HAA sales volume increase
Starting from that time there is observed a boom in the economy of
Azerbaijan which led to the rise of the purchasing power. A huge
quantity of multi-storey buildings appeared in Baku during 2006-2009
aimed at strengthening its marketing and sales competence. The
The new center is located in very convenient place from strategic point
initiatives include deployment of CRM solutions for more effective
of view. It is situated on the one of the main highways which connects
customer management, frequent visits to fleet customers for preserving
the capital of Azerbaijan with other cities and districts.
their trust and loyalty, consistent efforts to discover potential customers,
and effective staff training designed for better customer service in
like mushroom sprang up all over, the new bridges and roods were built,
a lot of tunnels were driven. In order to meet the construction
Key strategy for 2009-2010
requirements, to Azerbaijan were imported 3000 units in 2006, 4500
Implementation of new projects and expansion of the Company all
units in 2007, and 6000 units of commercial vehicles and buses in 2008
over Azerbaijan
years. Along with these processes the replacement of bus transportation
Hyundai Truck & Bus Department is stepping up its efforts to expand
(city and intercity) began at that period and continues so far.
Hyundai’s presence on the local market so that it can supply the full
marketing, maintenance and parts supply.
range of Hyundai commercial vehicles from trucks to buses. Along with
Due to these facts, the sales volume of HAA has rapidly increased by
this, Hyundai Truck & Bus Department is strategically targeting
several times during the last five years and as a result the company
government customers such as ministries and fleet companies by
became the second in the market for the sales volume of light
carrying out a campaign to inform them of the outstanding quality of
commercial vehicles and buses in the local market in 2008. The
Hyundai vehicles as groundwork for successful participation in future
Department achieved its sales volume to 577 units (including trucks and
tenders. The department is also ramping up its marketing efforts
buses) at the same year.
targeted at major fleet operators and construction companies to improve
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HYUNDAI Newsletter
HYUNDAI Newsletter | 15