HOOPS ODYSSEY
CBS College Sports (formerly CSTV) teamed up with New Balance to develop the Hoops Odyssey . This custom program enabled New Balance to:
• Connect with a valuable audience of college sports fans all season long
• Capitalize on the excitement surrounding March Madness and the Final Four
CBS College Sports developed an 8,000 mile / 50game road trip that captured the passion and unique culture of college basketball for New Balance. The tour, which visited regular season, conference tournament and NCAA tournament games, culminated in Atlanta with a fan’s eye view of the
Final Four. The program featured:
• Exclusive broadband content
• Countless hours of streaming video
• Blogs from the road
• Schedules, trivia, and more
• Tour stops at key campuses
• Custom creative which supported New
Balance’s “Slingin’ the Mud” national campaign
Custom microsite

HOOPS ODYSSEY
This fully integrated multi-platform program was supported by a co-branded marketing campaign that ran for 8 weeks during the highest trafficked period of the year for CSTV.com and its network of Official Athletic Sites. Custom elements included flash banners, window shades, fixed placement buttons, newsletters and more. Creative was developed to support New Balance’s “Slingin’ the Mud” national campaign.
Window shade placement on CSTV.com homepage during highest traffic days
Co-branded flash banners on CSTV.com and across
36 of CBS College Sports’ Official Athletic Sites including Memphis, UNLV, and Xavier
Pre-roll in video player on
CSTV.com homepage
Co-branded banner placement across highly trafficked areas on CSTV.com including the home page and NCAA Basketball Championship Central
Pre-roll and synced ad in video player across CSTV.com

HOOPS ODYSSEY
After the tour wrapped up, CBS College Sports delivered viewers the highlights of the basketball season with an original studio show,
Hoops Odyssey Recap Special. The program was supported with:

HOOPS ODYSSEY
CBS College Sports gets brands closer to this valuable audience of college sports fans than anyone else. CBS College Sports extended the promotion through its exclusive relationships:
• Co-branded video content in YouTube
• Promotion on NCAA Sports.com
• Links on CBS SportsLine.com
Hoops Odyssey Presented by New Balance video content in YouTube
Text links on
CBS
SportsLine.com
Co-branded ads on NCAA Sports.com

HOOPS ODYSSEY
CBS College Sports created a fully customized on-campus promotion through its Campus Rep program that put New Balance in the center of the campus culture and excitement surrounding some of the biggest college basketball games this season. Pre game Pop-ashot parties and mud-thumb-wrestling competitions (custom program developed to support New Balance’s Slingin The Mud campaign) were held to get students excited. Campus stops included:
• 2/7 North Carolina @ Duke
• 2/13 Princeton @ Penn
• 2/17 Auburn @ Georgia
• 2/20 LSU @ Kentucky
• 2/22 Rice @ Memphis
• 3/7-3/10 Anaheim Big West Conference Championship Game (Long Beach State vs. Cal Poly)
Custom materials were created and reps promoted the campaign and New Balance by:
• On-campus postering and sampling
• Postings on Facebook , MySpace, and AIM profiles
• Mass emails to Greek systems, Athletic departments
• Messages posted on student sports message boards
Facebook event that the UPenn reps created to promote the campaign. Reps also promoted online through
MySpace and AIM.
Postering & sampling across campuses Pre-game parties featured pop-a-shot and thumb-wrestling competitions