United “The Outperform Recognition Program” Sweepstakes Official Rules NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. 1. Sweepstakes Period: “The Outperform Recognition Program” Sweepstakes (the “Sweepstakes”) begins 5:00:00 a.m. Greenwich Mean Time (“GMT”) on October 1, 2012 and ends at 4:59:59 p.m. GMT on December 31, 2012 (the “Sweepstakes Period”). Sponsor’s clock is the official time-keeping device for this Sweepstakes. 2. Eligibility: The consumer portion of the Sweepstakes is open only to legal residents of countries served by United Airlines excluding countries only served by codeshare partners, who are MileagePlus® members and who, as of September 30, 2012, are eighteen (18) years of age or the age of majority in their primary jurisdiction of residence and have access to an unlimited data plan and United’s Mobile App (Android and iOS devices) or United’s mobile website at https://mobile.united.com for web-enabled Smartphone or other devices (“Customer Entrant”). Void, as to Customer Entrants, in these countries: Argentina, Australia, Brazil, France, Hong Kong, Israel, Italy, Japan, Singapore, Spain, Sweden, Venezuela and the Canadian Province of Quebec only and otherwise void in any respects where prohibited or restricted by law. Employees, officers & directors of United Air Lines, Inc. (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), and their parent companies, subsidiaries, affiliates, partners, advertising and promotion agencies, manufacturers or distributors of Sweepstakes materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter as a Customer Entrant. Employee portion of the Sweepstakes is open only to employees of United Air Lines, Inc. or any affiliate of United, including, but not limited to, Continental Airlines, Inc., Continental Micronesia, Inc., Mileage Plus Holdings, LLC, and employees of participating United Express carriers performing services in support of United Express or United operations who are eligible for employee pass travel on United, and active as of date of Nomination, as defined below, and prize award, excluding corporate officers of all such entities (“Employee”). Employees who are in mid-level discipline or higher as of the date of the Nomination or prize award are not eligible to participate. All federal, state, provincial, country and local laws and regulations apply. 3. How to Participate: During the Sweepstakes Period, a Customer Entrant may enter by accessing the United Mobile App or United’s mobile website at https://mobile.united.com, and following the instructions to provide the required information, including name, Mileage Plus® account number and email address, as well as the name of the Employee who provided the Customer Entrant with excellent customer service, along with the last four (4) digits of the Employee’s employee number (which he/she must ask the Employee to provide). Android device and iOS device owners may scan the barcode located on the back of the United Employee’s badge, which captures the last 4 digits of the Employee number (if available and if the Employee consents). Customer Entrant must also include an explanation of how the Employee gave him/her excellent customer service (in 120 characters or less) (“Service Story”) (together with all entry components, collectively referred to as a “Nomination”). For Nominations that include invalid employee numbers, Sponsor may attempt to validate the Nomination by determining the correct Employee using the Employee name and other information provided by the Customer Entrant. All eligible Nominations must be received by 4:59:59 p.m. GMT on December 31, 2012 in order to gain entry(ies) into the Sweepstakes for the Employee named in the Nomination, as well as the 1 Customer Entrant. Limit five Nominations per Customer Entrant during the Sweepstakes Period. All subsequent Nominations submitted after the fifth Nomination will be disqualified. Multiple Nominations (up to 5) for the same Employee is acceptable but each Nomination must be for a different interaction with the Employee. The Service Story component of Employee Nomination will not be judged; provided that nominations with no Service Story indicated or which are not consistent with the intent of the Sweepstakes, may be disqualified. Use of any automatic means to submit multiple Nominations for the Sweepstakes is prohibited. Any attempt by any Customer Entrant to obtain more than the stated number of Nominations by using multiple/different email addresses, identities, creating multiple MileagePlus® accounts, registrations and logins, or any other methods will void such Nominations and that Customer Entrant and corresponding Employee may be disqualified. Multiple Customer Entrants are not permitted to share the same MileagePlus® account. In the event of a dispute as to any Nomination, the authorized account holder of the MileagePlus® account used to submit Nomination will be deemed to be the Customer Entrant. The “authorized account holder” is the natural person associated with the MileagePlus® account used by the Customer Entrant and issued by United Air Lines, Inc. or its affiliates. 4. Prize Draw: There will be one random prize draw conducted to select sixteen (16) winning Nominations from among all eligible Nominations on or about January 7, 2013, by the Administrator, an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. Sponsor will conduct the drawing at their headquarters in Chicago, IL USA, under the supervision of the Administrator. Each Employee listed on the winning Nomination and the corresponding Customer Entrant who nominated him/her with respect to that particular Nomination will each be deemed prize winners. Odds of winning a prize are dependent upon the number of eligible Nominations received during the Sweepstakes Period. All prizes will be awarded and winners will be notified by phone, email and/or mail. Winning Employee and Customer Entrant may only receive one prize for the Sweepstakes Period. 5. Prizes and Approximate Retail Values in USD (“ARV”): Customer Entrant Prizes (16): Grand Prize (1): Winner’s choice of two (2) round-trip first-class tickets for use for air travel between locations served by United or United Express within the domestic United States (excluding Alaska and Hawaii) or two (2) round trip economy class tickets for use for air travel between any international locations served by United (ARV: USD$2,000, not including applicable taxes or fees). Offer valid only on flights operated by United Airlines or United Express. Travel is not permitted on other codeshare flights. Tickets must be requested 90-days in advance of preferred departure date. The Customer Entrant Grand Prize winner will receive information on booking travel once eligibility is verified. Airline ticket must be booked and used within one year of winner confirmation. Customer Entrant Prize winners and travel companions must have valid travel documents (i.e., valid passport, valid Visa, valid government-issued photo ID, etc.) for traveling. United’s regulations and conditions of carriage apply. Certain restrictions and blackout dates may apply. Seat selection and timing of each trip subject to availability and confirmation of reservations. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to taxes, is each Customer Entrant Prize winner’s sole responsibility. First Prize (1): 75,000 MileagePlus® Miles (ARV: USD$1,125). Second Prize (1): 50,000 MileagePlus® Miles (ARV: USD$750). Third Prize (3): 20,000 MileagePlus® Miles (ARV: USD$300 each). Fourth Prize (10): 10,000 MileagePlus® Miles (ARV: USD$150 each). With respect to Customer Entrants, prizes are provided “as is” and without any warranty of any kind and will be subject to the MileagePlus® Program Rules, available at http://pss.united.com/web/en- 2 US/content/mileageplus/rules/default.aspx. MileagePlus® miles will be credited to MileagePlus® account of each winner. The credited miles may thereafter be redeemed in any manner consistent with the MileagePlus® Program Rules which are subject to change at any time. Travel using MileagePlus® miles is subject to capacity controls, availability, blackout dates and certain other restrictions, which may include a Saturday night stay, all of which are subject to change at the sole discretion of United or its affiliates. Sponsor reserves the right, at its sole discretion, to substitute a prize with one of comparable or greater value. Limit one prize per person/MileagePlus® account/email address. Rights to prizes are non-transferable. Employee Prizes (16): Grand Prize (1): USD$50,000 (less applicable taxes), awarded in the form of a check. First Prize (1): USD$25,000 (less applicable taxes), awarded in the form of a check. Second Prize (1): USD$10,000 (less applicable taxes), awarded in the form of a check. Third Prize (3): USD$5,000 (less applicable taxes), awarded in the form of a check. Fourth Prize (10): USD$2,500 (less applicable taxes), awarded in the form of a check. Cash prizes to Employees are subject to withholding of all applicable Federal, state, local, foreign or other taxes that are required to be withheld pursuant to any applicable law or regulation. With respect to both Customer Entrants and Employees, no transfer, substitution or cash equivalent permitted by winner. Acceptance of prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses and Nominations, as applicable for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law with respect to both Employee and Customer Entrant prizes. Rights to prizes are non-transferable. 6. Winner Notification: Except where prohibited, each potential winner (Employee and corresponding Customer Entrant) will each be required to sign and return an Affidavit of Eligibility, Liability and Publicity Release (including, without limitation, providing his/her respective social security number for tax purposes) if a U.S. resident or a Declaration of Compliance, if a Canadian resident, or a confirmation of eligibility form, and liability/publicity release if a resident of any of the other eligible countries, which must be received by Administrator, within twenty-one (21) days of the date notice or attempted notice is sent, in order to claim his/her prize. If any winner is a Canadian resident he/she will be required to answer a time limited arithmetic skill testing question without assistance, in order to be eligible to receive the prize. Both winning Employees and Customer Entrants must return all required paperwork in order for each to win their corresponding prizes. If the potential prize winner cannot be contacted, fails to sign and return the Affidavit of Eligibility, Liability and Publicity Release (or Declaration of Compliance or confirmation of eligibility form, and liability/publicity release) within the required time period, fails to answer the skill-testing question correctly (if applicable), is deemed ineligible or prize/prize notification is returned as undeliverable, potential Customer Entrant and corresponding Employee each forfeits prize. In the event that a potential winner is disqualified for any reason or prize/prize notification is returned as undeliverable, the corresponding Customer Entrant/Employee associated with the disqualified potential winner will also be disqualified and Sponsor will award the applicable prizes to an alternate Customer Entrant/Employee by random drawing from among all remaining eligible Nominations received during the Sweepstakes Period. However, in the event that the Customer Entrant rejects his/her prize, Employee will still be eligible for his/her corresponding prize and Customer Entrant prize will be donated to charity designated by the Sponsor. 7. Publicity: Except where prohibited, by participating in the Sweepstakes and regardless of whether you are a winner, you grant Sponsor and their subsidiaries, affiliates, and licensees an exclusive, irrevocable license to use, 3 alter, adapt, publish, distribute, copy, exhibit, display, market, promote, advertise, publicize and otherwise exploit your name, address, signature, likeness, photograph(s), Nomination (as applicable) as well as additional photographs or other images that Sponsor may take of you if you are a winner (in their sole discretion), in whole or in part, in any manner and for whatever purpose Sponsor shall elect, in any and all languages, and in any and all media now known or hereinafter developed, including but not limited to, website, television, radio and/or printed materials, worldwide in perpetuity, without further compensation, notification or permission. You shall not claim or be entitled to receive any compensation or credit for such use. 8. Additional Terms: All federal, state, provincial, country and local taxes are the sole responsibility of the winners. A purchase does not increase odds of winning. Sponsor, its affiliates, partners and promotion and advertising agencies are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, United Mobile App, United mobile website, Internet, or ISP availability, unauthorized human intervention, traffic congestion (regardless of cause) or failed, incomplete, garbled, jumbled or delayed electronic transmissions which may limit one’s ability to enter the Sweepstakes, including any injury or damage to participant’s or any other person’s device or computer relating to or resulting from participating in this Sweepstakes or downloading any materials in this Sweepstakes. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend this Sweepstakes should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, all prizes will be awarded in a random prize draw from all eligible Nominations received prior to cancellation. Sponsor reserves the right, at its sole discretion, to disqualify any Customer Entrant or Employee it finds, in its sole discretion, to be tampering with the operation of the Sweepstakes or Mobile App /Website . Sponsor may prohibit a Customer Entrant or Employee from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said Customer Entrant or Employee is attempting to undermine the legitimate operation of the Sweepstakes by soliciting Nominations, cheating, deception, violating these Official Rules or any terms or conditions of the MileagePlus® program, or other unfair playing practices, or intending to annoy, abuse, threaten or harass any other Customer Entrant or Employee or Sponsor representatives. Miles accrued and awards issued are subject to the rules of the MileagePlus® program. United, its subsidiaries, affiliates and agents are not responsible for any products and services of other participating companies or partners. Award miles may take six to eight weeks to be posted to your MileagePlus® account. Prizes constituting award miles do not count towards premier status. Taxes and fees related to award travel are the responsibility of the passenger. United may change MileagePlus® program rules, regulations, travel awards and special offers or terminate the MileagePlus® program at any time and without notice. United and MileagePlus® are registered service marks. For complete details about the MileagePlus® program, visit united.com. CAUTION: ANY ATTEMPT BY A CUSTOMER ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 9. LIMITATIONS OF LIABILITY, DISCLAIMERS/RELEASE: SPONSOR, AND THEIR SUBSIDIARIES, AFFILIATES, AGENTS, DISTRIBUTORS, AND ALL OF THEIR RESPECTIVE ADVERTISING AND SWEEPSTAKES AGENCIES, REPRESENTATIVES, 4 EMPLOYEES, CONTRACTORS, OFFICERS, DIRECTORS, AND AGENTS (COLLECTIVELY, THE “RELEASED PARTIES”) EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES OF ANY KIND (WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE), INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. RELEASED PARTIES SHALL NOT BE LIABLE OR RESPONSIBLE FOR THOSE GUARANTEES OR WARRANTIES MADE OR OFFERED BY ADVERTISERS, PARTNERS, MANUFACTURERS OR SUPPLIERS, INCLUDING THOSE RELATED TO THE PRIZES. UNDER NO CIRCUMSTANCES SHALL RELEASED PARTIES BE HELD RESPONSIBLE OR LIABLE FOR YOUR USE OF THE INFORMATION AND/OR PRODUCTS PROVIDED AND/OR MADE AVAILABLE THROUGH THE SWEEPSTAKES OR FOR ERRORS OR ANOMALIES RESULTING IN THE UNINTENDED OR ERRONEOUS PARTICIPATION, AWARD OF PRIZE OR OTHER BENEFITS UNDER THESE OFFICIAL RULES. RELEASED PARTIES OFFER NO ASSURANCES, GUARANTEES OR WARRANTIES THAT THE SWEEPSTAKES OR RELATED WEBSITES WILL BE UNINTERRUPTED OR ERROR-FREE AND DO NOT GUARANTEE THE ACCURACY OR RELIABILITY OF ANY INFORMATION OBTAINED THROUGH THE UNITED MOBILE APP /WEBSITE OR THE SWEEPSTAKES. RELEASED PARTIES WILL NOT BE LIABLE, AND ARE NOT RESPONSIBLE, FOR DAMAGES OF ANY KIND RELATED TO YOUR PARTICIPATION IN OR INABILITY TO PARTICIPATE IN THE SWEEPSTAKES, WHETHER THE DAMAGES ARE DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL. BY ENTERING THE SWEEPSTAKES AND/OR ACCEPTING A PRIZE, YOU AGREE THAT THE RELEASED PARTIES SHALL NOT BE LIABLE FOR, AND WILL BE HELD HARMLESS BY YOU AGAINST, ANY LIABILITY FOR ANY DAMAGE, INJURY OR LOSS TO PERSON (INCLUDING DEATH) OR PROPERTY RELATED IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, TO ACCEPTANCE, POSSESSION, USE OR MISUSE OF PRIZE, PARTICIPATION IN ANY PRIZE-RELATED ACTIVITY, USE BY A RELEASED PARTY OF ANY NOMINATION, PARTICIPATION IN THE SWEEPSTAKES, OR ANY OTHER CLAIM OR CAUSE OF ACTION YOU MAY HAVE AGAINST A RELEASED PARTY. SOME STATES/COUNTRIES DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU IN WHOLE OR IN PART. PROVIDED THAT WITH RESPECT TO THE PRIZES CONSTITUTING TRAVEL, UNITED’S CONDITIONS OF CARRIAGE SHALL APPLY. 10. FOR RESIDENTS OF AUSTRIA, GERMANY, PORTUGAL AND SWITZERLAND: THIS RELEASE DOES NOT APPLY TO CLAIMS AGAINST SPONSOR, ITS REPRESENTATIVES AND ITS VICARIOUS AGENTS FOR DAMAGES BECAUSE OF PERSONAL INJURY OR DEATH, AND TO CLAIMS FOR DAMAGES IN CASE OF INTENT OR GROSS NEGLIGENCE BY SPONSOR, ITS REPRESENTATIVES OR VICARIOUS AGENTS. FOR RESIDENTS OF THE UNITED KINGDOM: THIS RELEASE DOES NOT APPLY TO CLAIMS FOR PERSONAL INJURY OR DEATH CAUSED BY THE NEGLIGENCE OF SPONSOR OR ADMINISTRATOR. 11. Disputes: Except where prohibited, Sponsor reserves the right to make all decisions in its sole discretion arising out of or relating to the Sweepstakes, and the decisions by Sponsor are final and binding on all matters relating to the Sweepstakes. Except where prohibited, you agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Illinois in the United States; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys’ fees; and (c) notwithstanding the foregoing, you waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the United States of America and the State of Illinois, without giving effect to any choice of law 5 or conflict of law rules (whether of the State of Illinois or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than State of Illinois. 12. Privacy & Personal Information: Employee information collected by Customer Entrants will only be used by Customer Entrant for the purpose of nominating such Employee in the Sweepstakes. Personal information collected from Customer Entrants will be used by Sponsor for the purpose of administering the Sweepstakes and if Customer Entrant authorizes, by opting in, to provide Customer Entrants with information relating to products, services and promotions of Sponsor and affiliates of Sponsor. Sponsor shall not sell, share or otherwise disclose personal information of Customer Entrants with third parties, other than to third parties engaged by Sponsor to fulfill the above purposes or as otherwise stated in Sponsor’s Privacy Policy, or as otherwise consented to by the Customer Entrant. To view Sponsor’s Privacy Policy, visit http://united.com/web/en-US/content/privacy.aspx. For non-U.S. residents: Your personal data will be transferred to the United States. Pursuant to EU law pertaining to data collection and processing, as an EU resident, you have a right of access to, modification and withdrawal of your personal data. You also have the right of opposition to the data collection, under certain circumstances. To exercise such right, you may write to: United, “The Outperform Recognition Program” Employee Relations – WHQHR – 233 South Wacker Drive, Chicago, IL 60606 USA. The data controller and the data recipient is Sponsor. Your data will be transferred outside the European Union. 13. List of Winners: For the list of winners, which includes first name, last initial, city and state, visit www.united.com or www.unitedhub.com between January 31, 2013 and March 4, 2013. 14. Sponsor: United Air Lines, Inc., 233 South Wacker Drive, Chicago, IL 60606 USA. ©United Air Lines, Inc. 2012 6