Effectively Marketing
NaceLink on Your Campus
UNLV Career Services
Eileen McGarry
Katharine Sedgwick
Cody Cox
About UNLV
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Student Population – 27,000 +
Less than 10% live on campus
80% work, 50% full time
Service Industry/tourism
Growing metropolitan area and
employer base
• Young University – 50 years old,
young alumni base
About Las Vegas
• Fastest growing city surpassed only
by Phoenix in the past year.
• Increasingly diversifying economy.
Hotel/Gaming still dominant
• Low skill/high wage – e.g. valet park
for @ $50K
• Demand exceeds supply –
Construction management, Civil E,
nursing, education, F&B
management, IT, retail management
Systemic Change
Needed
• Separate system for student
employment – on-campus jobs
• Growing alumni base with desire for
continued career services
• Departments attempting to duplicate
systems or bypassing UNLV
CareerLink
• Website needed redesign
Addressing Student
Employment Needs
• Met with Financial Aid Director to
understand duplicate system and
needs
• Met with Technology expert to
explore solutions
• Demonstrated UNLV Career Link to
Key Student Employment Staff
• Built a case around convenience to
students, cost savings, staff
efficiency and enhanced technology
Implemented One Stop
Posting System
• Transitioned student employment
system in July 07
• Rebel Jobs redirected to CareerLink
• Series of Campus email
announcements
• Summer training series for campus
staff to post on-campus jobs to
CareerLink
Counseling Intake
• Using separate system to track
career counseling appointments and
related activity
• Began requiring students to register
on CareerLink when booking
counseling appointment or walk in
• Student receives email reminder
and/or completes profile just prior to
meeting with counselor
Addressing Alumni
Association Needs
• Building membership #1 priority
• Market UNLV CareerLink as benefit of
membership
• Free to all Alumni Association Members
• Alumni Association contributes $2500 to
annual license fee
• Alumni cross markets UNLV CareerLink to
Alumni base
• More than 120 alumni members registered.
Slight increase in logins (10%) compared
to a year ago
Experiential Education
Component
• Implemented experiential
education module for non-credit
program
• Demonstrated and trained
faculty coordinators to use with
credit internship programs
• Central internship posting site
for campus
Marketing Survey on
UNLV CareerLink
• Survey Gathered through
outreach tables throughout
campus- Peer Educators
• Complete a survey – enter to
Win an I Pod
• 214 surveys returned for a one
month campaign
Marketing Survey
Results
• 59% knew about CareerLink, 40% did
not
• Heard about UNLV CareerLink from:
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59%
42%
32%
28%
UNLV Faculty & staff
UNLV Website search
other students
poster/flyer on campus
• 57% used for part-time or on campus
job search , 43% internship, 32%
part-time off campus, 28% career
position
CareerLink Survey
Results
• 25% Secured a position on UNLV
CareerLink
• 86% Plan on using CareerLink in the
Future
• Comments indicated referrals
through financial aid website,
parents, use for class projects and
career exploration.
• I Pod winner was the Editor of the
student newspaper – resulted in
article
Marketing Strategy
• Increase focus on students
looking for part-time, on-campus
and off-campus jobs and
internship opportunities,
particularly first year students
Marketing Strategy
• Expand avenues of marketing
• Our website
• Faculty & Staff
• Other students
New Slogan
•Jobs for today,
careers for
tomorrow.
Marketing Campaign
• Target incoming freshman for
part-time jobs
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New student orientation
Academic Success office
Academic advisors
Financial Aid
101 level classes
Family Weekend
Marketing Campaign
• Target juniors & seniors for
career-related positions
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Graduation office & packets
Follow deadlines
Cashier’s Office
Academic Advisors
Capstone classes
Marketing Campaign
• Promote CareerLink to faculty
and staff.
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Postcard mailing
Articles in newsletters
CareeerLink demonstrations
CareeerLink as part of an
assignment or extra credit
Marketing Campaign
• Brand CareerLink by focusing
on our newly redesigned
website.
• hire.unlv.edu
• T-shirts & totebags
Marketing Campaign
• Get the message out through
other students.
• Ambassadors
• Peer Educators
• Success stories
Where we are today
• Current Student registration –
more than 7200 compared to
2500 in 2006- almost tripled
• Web site hits up 37%
• Student login up 50% compared
to previous year