Workforce Alliance, Inc.
Bi-Monthly Report for Workforce Alliance, Inc.
Communications Department
Aug-Sept 2013
Sep
13
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10/2/2013
While no local numbers were immediately available, statewide, more than 14,000 more tests were administered this year from January to
Since the GED changes were announced at the beginning of the year, local test prep centers say they've seen a dramatic increase in
students eager to complete the test by December.
According to the Bureau of Labor Statistics, adults without a diploma earn almost $10,000 less a year than high school graduates.
"If you look at job postings, almost everyone says high school diploma or GED, at a minimum," said Mimi Coenen, senior director at Palm
Beach County's Workforce Alliance. "Employers want to know that you're able to find, calculate and communicate information and those
are basic competencies that a high school equivalency confirms you have."
Few companies outside the service industry hire individuals without any type of diploma, so a GED is essential for employment and salary
opportunities, business experts say.
The GED is seen as a second chance for high school dropouts; it's the only test they can take to earn a diploma without going back to
school. More than 1 million Floridians over 25 years old don't have such diplomas, and last year 45,000 took the test.
"We have new technology, and that creates the need to increase your base knowledge," said Jorge Avellana, of the Hispanic Human
Resources Council Inc. of Palm Beach County. "People rise to the level that they're expected to achieve."
Starting in January, the General Education Development test -- the equivalent of a high school diploma -- will emphasize critical thinking
skills over memorization and will only be offered online. The overhaul is designed to meet changing demands in the workplace and higher
education.
South Florida is seeing a spike in applicants rushing to earn their GEDs before tougher new standards kick in.
8/10/2013
...type of diploma, so a GED is essential for employment and salary opportunities, business experts say. "If you look at job postings,
almost everyone says high school diploma or GED, at a minimum," said Mimi Coenen, senior director at Palm Beach County's Workforce
Alliance. "Employers want to know that you're able to find, calculate and communicate information and those are basic competencies that
a high school equivalency confirms you have." According to the Bureau of Labor Statistics, adults...
The race is on to get GEDs
Sun Sentinel
Text
Race is on to get GEDs before tougher tests begin
Headline
Sun Sentinel - Online / South Florida Sun
Aug-Sept 2013
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"The GED carries a lot of strength, more than not having anything at all," he said. "And with increased education in basic computing and
even more intermediate usage of computer skills, they may be better off."
Michael Kravitz, president and director of employment for Career Connection of Broward Inc., said the improving economy, coupled with
the new test's computer and critical thinking skills, will create more opportunities for GED-holders.
"We have to reflect what's being taught in the current high school curriculum," said Diaz.
Forty-five states, including Florida, have adopted new Common Core standards that will be fully implemented by the 2014 school year.
Those standards focus on concepts and strategies instead of just mastering content.
It'll also sync with national curriculum changes for K-12 students.
Contentwise, the test will include more critical thinking, analysis and evidence based questions.
Next year, the test will condense to four sections -- social studies, science, math and reasoning through language arts -- and just be
offered online, which costs $128 versus the $70 paper version.
Students have until the end of the year to pass the current test's five sections, which can be taken at different times online or by hand. If
not, they'll have to start from scratch in January.
"Staff is telling me that more people are coming in to ask about books and materials for the GED," she said. "It's predominantly people
who already passed one portion. They're the ones who feel threatened because they've been studying for years."
The Broward County library is adding its first-ever GED class this fall to respond to growing demand, said Vonda Bryant, coordinator of the
learning services department.
Mary Powers, assistant principal for adult education at Atlantic High School in Delray Beach, called the increase at her school "significant"
and said concerns over missing the deadline have "given them an incentive to speed it up a little."
June than last year -- a 12 percent increase.
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Local briefing
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BJ's Charitable Foundation, an affiliate of BJ's Wholesale Clubs, has awarded $69,900 to South Florida nonprofits that focus on health
and well being for children and families in areas near the stores.
BJ's Foundation awards $69,000 to local nonprofits
Nonprofits
-- Marcia Heroux Pounds
Interested job seekers also can apply online at Teleperformance.com.
Recruiting centers are accepting applicants from 8 a.m. to 5 p.m., Monday through Friday. Apply at 7562 Southgate Blvd, North
Lauderdale, or 4680 Conference Way, Suite 100, Boca Raton.
Palm Beach County's Workforce Alliance, which was contacted by the company to help it hire workers, said the jobs are mostly temporary,
contract jobs of varying lengths.
Wages will range from $10 to $18 an hour, according to the company.
Teleperformance, which operates call center operations in Boca Raton and North Lauderdale, is hiring for customer service positions after
adding two new clients, a company spokesman said Thursday.
Call center hiring in Broward, Palm Beach
Jobs
8/24/2013
...type of diploma, so a GED is essential for employment and salary opportunities, business experts say. "If you look at job postings,
almost everyone says high school diploma or GED, at a minimum," said Mimi Coenen, senior director at Palm Beach County's Workforce
Alliance. "Employers want to know that you're able to find, calculate and communicate information and those are basic competencies that
a high school equivalency confirms you have." According to the Bureau of Labor Statistics, adults...
Headline
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Race is on to get GEDs before tougher tests begin 8/10/2013
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-- Arlene Satchell
Compete.com
10/2/2013
The general contractor has a specialty in new construction and renovation of automotive dealerships and has four regional offices across
the U.S. including in West Palm Beach.
When completed the hangar will accommodate 15 office suites and provide space for 15-20 private jets, AutoBuilders said in a news
release Friday.
AutoBuilders General Contracting Services Inc. has been awarded the contract to build a 65,000-square-foot hangar for Galaxy Aviation at
Palm Beach International Airport.
Contractor selected to build new hangar at PBI
Aviation
-- Cindy Kent
The firm will implement public relations and engage social media to build brand awareness of the museum and its signature event -- the
Boca Bacchanal that celebrates world-class food and wine and supports the museum's heritage educational and preservation programs.
Fort Lauderdale-based Mugsy PR has been named agency of record for the Boca Raton Historical Society & Museum.
Boutique public relations firm tapped by museum
Public Relations
-- Doreen Hemlock
For more information, visit bjs.com/charity.
Grants between $2,500 and $7,500 also were made to the Center for Independent Living of Broward; Sheridan House Family Ministries in
Davie; HOPE South Florida in Fort Lauderdale; and Children's Harbor in Pembroke Pines, among other groups.
The awards include $15,000 for feeding programs run by Ruth Rales Jewish Family Service of South Palm Beach County in Boca Raton
and $10,000 for dental health programs run by Healthy Mothers, Healthy Babies Coalition of Broward County in Fort Lauderdale.
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10/2/2013
Companies hire former anchors hoping years of built-up credibility carry over to their products. The key, marketing experts say, is that
consumers identify with anchors.
They have new roles, pitching products through TV commercials and online videos for South Florida dental companies, health providers,
medical centers, air-conditioning businesses and law firms.
Where are they now?
Tony Segreto and Bob Mayer as the veteran newsmen of WTVJ-Ch. 6, and Dwight Lauderdale as the longtime fixture on WPLG-Ch. 10 in
the Fort Lauderdale/Miami TV market. And Lauren LaPonzina Saver as the morning anchor at WPTV-Ch. 5 in West Palm Beach.
South Floridians will always remember them for their TV anchor roles.
lauren laponzina saver tony segreto dwight
lauderdale
Sun Sentinel
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...briefly worked in media relations for Wellington Regional Medical Center before leaving to launch her own media consulting business,
Headlines Consulting. But she hasn't been off the air completely. Local companies including Tenet Healthcare Corp. and Workforce
Alliance, both in Palm Beach County, sought her for TV and web videos. One commercial for The Law Office of Paul A. Krasker, P.A.,
begins airing this week. On average, she charges $1,000 per day for a TV commercial shoot. But her "bread...
Hey, isn't that ...? Former South Florida TV
anchors find new roles
Sun Sentinel - Online / South Florida Sun
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Career Consultant Troi Stoessel will be in the city library, 401 Clematis St., at 1 p.m. every Monday, starting this week , offering expert
advice on resumes, interviewing skills, networking, and job search options. Stoessel is part of the Workforce Alliance team, a non-profit
organization that helps job seekers through career assessments, training and employment assistance. Services are free. Call (561) 8687700 or visit www.mycitylibrary.org. ELIOT KLEINBERG
9/6/2013
Copyright © 2013 Sun-Sentinel
West Palm Beach library to offer job help
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Send your South Florida business news to ckent@tribune.com 954-356-4662 Twitter@mindingyourbiz.
Palm Beach Post - Online
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At least one expert says it doesn't matter whether these personalities use the services they are peddling, that there's an implied
10/2/2013
"I am not a client. I have not partaken in their Botox/collagen injections,'' she said. "They pay me with a check; they did not pay me with
services."
In case you're wondering whether she actually uses the services of Laser Therapy Spa, she strongly emphasized she does not.
"At the basis, I am a familiar face. For four years, people watched me during the mornings on WPTV,'' said LaPonzina Saver, of Jupiter,
who is expecting her first child next month.
On average, she charges $1,000 per day for a TV commercial shoot. But her "bread and butter" is the consulting biz. Her rate there: $250
an hour for large companies.
Local companies including Tenet Healthcare Corp. and Workforce Alliance, both in Palm Beach County, sought her for TV and web
videos. One commercial for The Law Office of Paul A. Krasker, P.A., begins airing this week.
After signing off from WPTV in 2012, she briefly worked in media relations for Wellington Regional Medical Center before leaving to
launch her own media consulting business, Headlines Consulting. But she hasn't been off the air completely.
"It was a really tough decision. I had done nothing but television news for 12 years. I loved it dearly, however I had always worked the
morning shows,'' said LaPonzina Saver, 34, who also worked in the Orlando TV market.
Looking for a lifestyle change, LaPonzina Saver left her station job last year, having grown tired of her 2 a.m. wakeup call to helm the 4:30
a.m. weekday newscast.
And then there's LaPonzina Saver, who introduces herself as a news anchor in a TV commercial for Laser Therapy Spa's Botox and skin
treatments and asks viewers: "Are you ready to be more beautiful without the dangers of invasive surgery?"
Segreto's online video segment for Action Air Inc. in Pembroke Park shows him asking the owner what to look for in a good A/C repair
company. Mayer and Lauderdale talk wellness in ads for AvMed Health Plans
"These anchors have instant recognizability and likability, so that helps these commercials stand out from the pack because consumers
are instantly drawn to these familiar faces,'' said Kimberly Taylor, associate marketing professor at Florida International University. "But
even more important than that, though, is the fact that because they were journalists and anchors, they became trusted, impartial sources
for information."
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"There is no business that can't benefit from the branding of having a well-known news anchor on their website,'' Pianka said. "By putting
the celebrity-driven video on their website, it gives people a warm fuzzy feeling. The companies must be legitimate, otherwise these guys
would not be involved with them."
For the past three years, Bob Pianka, executive producer at Spotlight TV News, has connected former anchors such as Segreto, WTVJCh. 6 longtime health reporter and anchor reporter Gerri Helfman and WPTV's Laurel Sauer for web ads presented in a news magazine
format.
While some companies reach out directly to former anchors for commercials, one Sunrise production studio, Spotlight TV News,
specializes in pairing the former TV personalities with brands that match their interests and/or beats from their news days.
"I help write and produce the spots in a way that makes them have value for the consumer, the viewers and the sponsor,'' said Mayer, 66,
who left WTVJ in 2010 after 40 years. "All these spots I work on have the feel of consumer reports."
The ex-WTVJ broadcaster was known for his consumer reports, he said, and sees the commercial work as an extension of that.
In addition to AvMed, Mayer has also appeared in spots for Good Neighbor Pharmacy. And beginning in November, he'll be in a series of
TV and web spots called "Are You Car Smart?" sponsored by JM Lexus.
"He is a trusted personality and our feedback from the members reflected that."
AvMed Medicare sought out Lauderdale "because he has instant credibility and instant recognition in the community we are trying to
service in the South Florida area,'' company spokeswoman Conchita Ruiz-Topinka said. "Because he has such a strong reputation as a
news person, he was very careful to make sure that we were a service that he could stand behind.
Lauderdale, who said he no longer lives in South Florida, declined to be interviewed for this story.
For LaPonzina Saver, it hasn't. "I am not a journalist anymore; what will I have to be impartial about at this point?"
Has it been difficult for these broadcasters to transition from being the impartial newsperson to a pitchperson?
"We as viewers believed they were telling us the truth when they delivered the news,'' FIU's Taylor said. "But if we believe they are still
credible and trustworthy, we are inclined to believe them even when they are pitching products.''
endorsement by appearing in these spots.
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Hey, isn't that ...? Former South Florida TV
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9/19/2013
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Regarding Wednesday's article “Scott prodded for help, jobs for the hardest hit,” readers might be interested to know that Workforce
Alliance has been working with area business and community leaders to increase employment and economic opportunity in the Glades
communities. Since these collaborative efforts began in mid-2011, Workforce Alliance has: Helped...
9/19/2013
Copyright © 2013 Sun-Sentinel
Photo: THEN: Former WTVJ-Ch. 6 anchor. NOW: Spotlight TV News in which he interviews business owners about their services; plus
radio commercials
Photo: THEN: Former WPTV-Ch. 5 morning anchor. NOW: Commercials and Internet videos for local companies including Laser Therapy
Spa
Photo: THEN: Former WPLG-Ch. 10 anchor. NOW: Spokesman for AvMed Medicare
By Johnny Diaz, Staff writer
johnnydiaz@tribune.com, 954-356-4939
"I can still do the things that I like to do with the companies that I enjoy working with,'' Segreto said. "I retired from my old world, but I didn't
retire from life or being an entrepreneur and doing business. It's offered me the best of both worlds."
Viewers may have seen him in TV spots for Phil Smith Chevrolet and Acura dealers; web videos for BBX Capital (formerly BankAtlantic
Bancorp); or heard him in radio commercials for Hialeah Park Casino. From November to June, he also hosts a sports radio show for
Nova Southeastern University on 640 AM.
He said he meets with business owners first before doing a spot. "My wife and I make it a point to make sure that we align ourselves with
companies that we believe in,'' he said.
Sun Sentinel - Online / South Florida Sun
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"I am not holler for dollar,'' said Segreto, 63, who lives in Davie.
Letters: Workforce Alliance already helping those
in the Glades
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Pianka's most requested host is Segreto, who worked at WTVJ for 40 years before retiring in 2009.
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and guardian angel... Desperate to find his son's killer. Ari is live in fort pierce with details on his efforts to put an end to the violence that
took his son's life and many other's in the community. Ari? tracey williams/donte's father - 15:20-24 - he probably could have made it to
the pros. That's when I see that picture.TRACEY williams does this every DAY.tracey williams/donte's father - 16:38-42 - this reminds me
of my son. I hope that he made it into heaven.HE sits at his desk and looks at pictures of his son and thinks about what might have
BEEN.tracey williams/donte's father - 19:27-29 - it's like he don't have a worry in the world... August 16th, 21 year old donte williams was
found on the corner of 42nd and san diego in fort pierce -- he had been shot in the head. His parents ran to his side at the hospital but he
never woke up. tracey williams/donte's father - 22:14-18 - the doctor did a brain test on him and he declared him dead at 5:30 saturday
morning.AT this point, police don't know what happened. They don't know why it happened and they have not made any arrests. But
tracey williams is convinced somebody somewhere knows something but may be afraid to speak up. Williams is a member of the guardian
angels -- his organization is co-sponsoring a rally on saturday -- break the silence, kill the violence. It's not just for donte, it's for every
unsolved murder in fort PIERCE.tracey williams/donte's father - 27:12-22 - until death hits your front door, that's when you'll want someone
to speak. We're asking anyone who has information to please come forth. The house has voted to cripple president barack obama's health
care law. It's part of a stopgap funding measure that will be required to keep the government fully running after the start of the new budget
year which begins october first. That's the same day open enrollment begins for the new government-mandated health care. Today's
vote sets the stage for a showdown with the democratic-led senate... Which is not expected to pass the bill.
The white house says
president obama would veto the bill if it reaches his desk. Every american must have healht care coverage by january first. We have an
entire section on our website dedicated to informing you... And answering your questions about thE reform. You can find that special
section on w-p-b-f dot com under the news tab. There you will also find a calculator to help you figure out how much you'll pay for the
new insurance plans. Florida's unemployment rate has dropped for the first time in three months! It now stands at an even seven
percent. That's down a tenth of a point from where it was in may... June and july. There are now an estimated 656-thousand people out
of work in the state. Florida's unemployment rate is áBELOW the national average of seven-point-three percent. Governor rick scott
tweeted the news at ten o'clock this morning. Here's what it looked like" 'seven percent unemployment... Six consecutive months below
the national average. Hashtag, it's working. He's referring there to his administrations growth and business-friendly policies. However
economists say a key reason for the drop in unemployment this summer - has been people leaving the labor force or delaying their search
for a job. The unemployment rates also dropped in every county in the wpbf 25 viewing area. But unemployment here is still much higher
than the national average. In martin and palm beach counties it's down a bit - at seven- point-five percent. Okeechobee county's
unemployment rate is nine-point-three indian river county : nine-point- four
and st. Lucie county has the highest unemployment rate
in our area... At 10-point-one percent. Palm beach county is among the top five of all 22 metro areas in the state for non-agricultural job
WPBF 25 News at 5:00
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...briefly worked in media relations for Wellington Regional Medical Center before leaving to launch her own media consulting business,
Headlines Consulting. But she hasn't been off the air completely. Local companies including Tenet Healthcare Corp. and Workforce
Alliance, both in Palm Beach County, sought her for TV and web videos. One commercial for The Law Office of Paul A. Krasker, P.A.,
begins airing this week. On average, she charges $1,000 per day for a TV commercial shoot. But her "bread...
WPBF 25 News at 5 PM - WPBF-TV
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eight local museums...for free. It's really about the sort of great moment of having a great time in the presence of great art. At the Norton
Museum of Art, you can see skyscrapers built with Legos...and create your own Lego art.Other free museums tomorrow: the Children's
Science Explorium, Lighthouse Art Center, and the National NAVY SEAL Museum and Memorial. The rest are on thelistshow.tv.At
number 3...hauling in the holidays earlier than ever this year. We've been at this a long time and all.Some fall-themed pumpkin beers hit
shelves...in the summer.creepy gingerbread commercialsSlightly creepy Christmas commercials...starte d airing in September this year.
Get more Christmas.And hiring for the holidays -- well, it's starting now. Retailers and hospitality and even doctor's offices are increasing
their staffing. Workforce Alliance was packed today...as their free workshops help get jobseekers to the top of the list. It's not too early to
start thinking about the holidays. Helping you get a job...so you can start planning for Labor Day...a year ahead of time.Now you're caught
up and clued in Around South Florida. I'm
eight local museums...for free. It's really about the
sort of great moment of having a great time in the
presence of great art. At the Norton Museum of
Art, you can see skyscrapers built with
Legos...and create your own Lego art.Other free
museums tomorr
The List (NBC: WPTV)
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...Adult Symposium “A Community Leaders' Discussion” does not have any official votes advertised by either the school board or county
commission. Instead officials from both groups, as well as the Children's Services Council, Criminal Justice Commission and Workforce
Alliance will give presentations and hold roundtable discussions on what educational services they provide to children and young adults in
the county and what more is needed. Ellen Galinsky, president and co-founder of the New York...
School board and county commission joint
meeting today at Convention Center
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growth. The county GAINed 95-hundred jobs over the year according to workforce alliance. Most of those jobs were in the trade...
Transportation.. And utilities industries followed by education, health SERVICEs, leisure and hospitality, and then government jobs. The
palm beach home show opened today. It's at the palm beach county convention center and features more than 300 booths showcasing
the most innovative products and services for your home. Homeowners we spoke to today say THEY're hoping to get the latest home
remodeling and improvement IDEAS.last year when we were here we bought this wonderful automatic coil up hose so we're hoping they
still have the hoses for sale.. the garden hosesthey always have a lot of ideas dor just everything landscaping home decor.. a fancy faucet
for your kitchen that sort of thing those kind of ideas that's why i'm here the palm beach home show runs through sunday the doors open
at eleven. And here's the best part... Admission is free! The place in our area where the speed limit is being raised to 70 miles per hour
and new tool to keep you and emergency responders safer on the road a dairy queen
Palm Beach Post - Online / Schultz, Jason
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Gerard Genovese has been named chief operating officer of Workforce Alliance, a jobs development organization in Palm Beach County.
He was the group's vice president of business services.
Human resources
Ellen Schlafer, chief executive officer of CIMA Insight, a Fort Lauderdale company that provides mystery shopping and customer
satisfaction services, was appointed to the board of the Mystery Shopping Providers Association, a national trade group.
Retail
Stewart Martin was promoted to executive vice president of sales and producer development for Seitlin, an insurance brokerage and
consulting firm. Martin, a Boca Raton resident, will continue to manage his own book of business. Martin is a member of the board of the
Greater Fort Lauderdale Alliance and the Florida Atlantic University Foundation, and a member of the United Way of the Broward County
Tocqueville Society. In addition, Connie Diaz was promoted to vice president of human resources at Seitlin.
Karen Marsal and Alfred Thomas have joined the board of Broward Bank of Commerce in Fort Lauderdale. Marsal is a senior director with
Alvarez & Marsal, a personal training firm. Thomas is founder of the Thomas Family Foundation, which supports organizations assisting
youths and families.
David Eitches and Irv Silverstein have been named vice presidents at Marcum Search, the executive recruiting affiliate of accounting and
advisory firm Marcum in Fort Lauderdale. They were directors of Marcus Search.
Finance
Christopher W. Rumbold, senior attorney at Gladstone & Weissman in Boca Raton, has been approved by the Florida Supreme Court as a
certified family law mediator. He also has been selected as a fellow of the inaugural class of The Florida Bar Leadership Academy.
Michelle F. Tanzer has joined the Boca Raton office of GrayRobinson as a shareholder and chair of its residential, resort and club section.
Tanzer was a Holland & Knight partner in that firm's hospitality, resort and timeshare group in Fort Lauderdale.
Law
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Robin Ronne, managing director of the Greater Fort Lauderdale Alliance CEO Council, has been reappointed to several leadership
positions for CoreNet Global, an organization for corporate real estate and workplace executives. Ronne is an officer and member of the
Business development
Alexandre de Gunten joined Heico Corp. in Hollywood as business development officer of its flight support group. He was with ALTA, the
Latin American and Caribbean Air Transport Association, where he was executive director since 2003.
Aviation
Lori Moseley, mayor of the city of Miramar, has been elected first vice president of the Florida League of Cities. Moseley is a board
member and past president of the league. She was a Miramar city commissioner from 1995 to 1999 and was elected mayor in 1999.
Government
Victoria Blyke, Darlene Franetic, Sheila Freedman, Linda Mierley, Mohammad Mohammadi, Sanchia Rivera, Justine Smale, and
Josephine Teves recently joined Esslinger Wooten Maxwell Realty International as associates in Weston. Blyke was a Realtor for
Coldwell Banker in Weston. Franetic was a realtor associate for Ouellette Realty in Davie. Freedman has been a new-sales consultant for
GL Homes in Miramar and Arvida in Weston. Mierley was an administrative assistant for St. Thomas Aquinas High School. Mohammadi
was owner and president of Kass Air Corp., an air conditioning company based in Broward County. Rivera was a general manager for
Sony in Aventura. Smale was a vice president and wealth management banker for Bank of America Merrill Lynch throughout Florida.
Teves was a sales associate for Coldwell Banker in Weston.
Real estate
Andres Sanchez has been named account and social media coordinator at Boca Raton-based Green Advertising. Jeannie Schnurr joined
the firm as account executive from Centerline Homes in Coral Springs where she was marketing information coordinator.
Advertising
Paola Moneymaker was named director of the ARC Broward Learning Institute, part of ARC Broward in Sunrise. She most recently was
higher education program manager for the Seminole Tribe of Florida in Hollywood, where she assisted tribal students enrolled in postsecondary programs.
Nonprofits
Aug-Sept 2013
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By Cindy Kent, Staff writer
Compete.com
See who's snagged a promotion or new job, who's changed careers and won awards at SunSentinel.com/peopleonthemove
More Online
10/2/2013
Sentinel.com/peopleonthemove or e-mail peopleonthemove@sunsentinel.com. For more information contact ckent@tribune.com, 954356-4662, Google+ or on Twitter @mindingyourbiz.
David Randazzo has been named executive director of Abbey Delray, a Delray Beach senior living community. He will continue as
executive director of Abbey Delray South, a second senior living community in Delray Beach. Both are owned and operated by Lifespace
Communities Inc.
Elder care
board of directors for the association's Southeast Florida chapter. He also will serve another term on CoreNet Global's finance committee
and issues advocacy focus group for 2013-2014, and will continue as a member of the editorial advisory committee of organization's The
LEADER Magazine.
Date
Aug-Sept 2013