FAQ
Valassis Audience Network Enhances Reach with Digital Acquisition
Brand.net Addition Marks Pivotal Step in Development of Valassis Digital Business
Valassis (NYSE: VCI), one of the nation’s leading media and marketing services companies, today announced it
has enhanced its digital display network – Valassis Audience Network– with the acquisition of Brand.net, an
online display, video and mobile advertising platform. Combined with the Valassis Audience Network, the
components of an expansive network of online and offline data, state-of-the-art ad serving and targeting
technology, come together – Valassis is Re-Imagining Reach™.
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Q: Why did Valassis acquire Brand.net?
A: This acquisition enhances Valassis’ digital portfolio and aligns with its commitment to grow its display
advertising footprint, creating an even more robust offering to help their 15,000 clients reach today’s techsavvy consumer. Today, consumers are in control and their media habits are changing at a remarkable rate,
which means clients, need to use a mix of media to stay both visible and relevant. That’s where Valassis has
the proprietary advantage – delivering targeted, print and digital solutions to engage consumers wherever
they are, and at every point along their path to purchase.
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Q: How does the Brand.net acquisition enhance Valassis’ digital display network?
A: The Valassis Audience Network is an online distribution display network that engages consumers where
they live online, getting advertising to the right audience in the desired context to get brands seen in the right
places. Adding Brand.net to the Valassis Audience Network enables advertisers to reach and influence
consumers on their journey from awareness to action with greater relevance, impact and results.
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Q: Can you share financial information of the Brand.net acquisition?
A: We cannot disclose the terms of the agreement.
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Q: What is Re-Imagining Reach™?
A: Re-Imagining Reach is a new campaign highlighting Valassis’ digital capabilities and strength of reaching
today’s diverse consumers at a scale and accuracy unmatched by others, getting the right message to the
right consumer in the right medium at the right time. The Brand.net acquisition signifies the launch of this
campaign with additional elements rolling out over the coming months.
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Q: What’s next?
A: Valassis is committed to building innovative solutions for our clients that deliver value to consumers how,
when and where they want. We are thinking far beyond existing formats. We are Re-Imagining Reach™ for
the way digital-savvy consumers plan, shop and purchase.
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