MEDIA KIT
NEW ZEALAND !
2015/16
18 million people travel with
Jetstar Airways every year...
...we're here to help you reach them
Engage them
Amaze them
Jetstar media enables you to connect with your audience in a more meaningful and
effective way, across multiple touch points throughout their journey.!
PLANNING
BUYING
FLYING
WE DELIVER MARKETING SOLUTIONS
DESIGNED TO GO BEYOND THE EXPECTED.
3
The Customer Journey
2
BUYING
REASSURING &
BUILDING CONFIDENCE
•  Digital booking confirmation webpage!
and itinerary confirmation e-mail delivering all!
information within minutes of booking!
PLANNING
MAKING IT EASY
& CONVENIENT
•  Pre-departure e-mail delivering information!
such as online check in, entertainment packs &!
additional baggage, two days prior departure!
1
FLYING
SECURING LOYALTY
& ADVOCACY
Insider S H A D E S
OF...
seeing re
d
From monks
d in
dresse
crimson
-nut
the betel
smiles ofto
the locals,
the
former Burmese
tal
Yangon is a
ed,
capi
river of r
f the
dotted with the gold
ubiquitous
o
stupas
• Easy to navigate!
homepage delivering price!
and destination focused!
information!
SHWEDAGON PAGODA
Dating back
main temp
Yangon’s
over 2,500
s, year
ver
le towers o
the entire c
ity. It’s known for its
ics
icon gold-covered
stupas and
l
thousands of filigreed
a.
gold spire
– but in the main
omplex you’l
c
also find th
e stunning red pagod
The main stupa
is covered in 60 tonnes
of gold leaf and
with diamonds
studde
– d.
d
on the very
and
tip rests a sing
le, 76-carat diamon est
The b time to
see the pagoda i
at sunset,
s
when the colo
urs of s,
the
sky are reflected
in the stupa.
short mo
For a
ment,
Sh
as the light change
wedagon flames
golden red.
RE
UV
ER
DE
IRA
26
4
Jetstar.com
U BEIN BRIDGE
At 1.2 km long,
the U Bein Bridge
spans the
Taungthaman
Lake near Amarapura.
Built
around 1850,
it’s the oldest
and longest
teakwood bridge
in the world. Tourists
flock
here to grab a
sunset photo
like this one,
with
monks silhouetted
as they parade
across the
bridge. It’s built
from teakwood
reclaimed
from the former
royal palace in
nearby Inwa.
ALMS PROCESSION
Each morning
in Yangon, Buddhist
monks in red
robes leave their
monasteries and
set out with their
bowls in their
hands on the
morning
alms procession.
They walk silently
through the streets
in single file,
heads bowed,
to collect rice
and
other offerings.
The procession
replicates the
alms round from
the
time of Lord Buddha,
a tradition
which still flourishes
today. If you
want to see it,
though, you’ll
need
to get up early!
It usually takes
place
just after sunrise,
following morning
meditation. Townspeople
laden with
food bowls begin
lining up along
the
route before 6am.
3
•  Ambient media like aircraft livery!
and on board signage creates excitement,!
impact and discussion!
•  In flight entertainment engages and entertains!
•  Magazine informs and educates!
AGE &
GENDER
Our customers
60 yrs+
12%
MALE!
FEMALE!
56%
18-39
yrs
49-59
yrs
57%
31%
44%
HOUSEHOLD
INCOME ($NZD)
BUSINESS OR
PLEASURE
6%
$200k+
TRAVEL
67%
83%
17%
38%
36%
$50-100k
<$50k
leisure
business
travel 2+ times
a year
20%
$100-200k
33%
travel up to
once a year
Source: Forethought research July 2015!
5
Our customers
EMPLOYMENT
FULL-TIME | 58%
PART-TIME | 12%
STUDENTS | 12%
RETIRED | 9%
SELF EMPLOYMENT | 5%
LIVING
OLDER FAMILY
26%
COUPLE WITH
NO CHILDREN
YOUNGER FAMILY
19%
20%
Source: Forethought research July 2015!
6
LIVE ALONE
13%
What do our customers
do in-flight?
70.1%
46.0%
44.6%
44.1%
28.7%
25.3%
9.7%
READ A
BOOK OR
MAGAZINE
Source: Forethought research July 2015!
EAT OR
DRINK
WATCH
MOVIES OR
SHOWS
SLEEP
PLAY
GAMES OR
PUZZLES
START
CONVERSATIONS
WORK
Planning
DIGITAL
JETSTAR.COM
Jetstar website is a high engagement site. It’s
where customers start realising their dreams
and is the perfect environment to ensure your
brand gets on their ‘travel expense’
consideration list.!
EXCLUSIVITY:
UNLIKE MOST TOP WEBSITES, JETSTAR
OFFERS A CLUTTER FREE ENVIRONMENT
IN WHICH TO PROMOTE YOUR BRAND.
647,000
UNIQUE
AUDIENCE
1.25
minutes
AVERAGE TIME ON
HOMEPAGE
17
AVERAGE
PAGE VIEWS
8
JETSTAR.COM
LEADER BOARD
TYPE: HOME
PAGE
LEADER BOARD
MONTHLY PI’S:
458,000
RATE:
$NZD45 CPM
MAX SIZE OF
ARTWORK:
75KB
PLANNING
Our customers
TARGETING
OPTIONS
DIGITAL
PRINT
AMBIENT
TARGETING YOUR AUDIENCE
We’re here to help you reach them with a unique
solution that integrates advertising directly with Jetstar’s
communications platforms, including:!
BOOKING
CONFIRMATION
BOOKING CONFIRMATION
ITINERARY EMAIL
PRE DEPARTURE EMAIL
WEB CHECK-IN BOARDING
PASS
ITINERARY
EMAIL
PRE
DEPARTURE
EMAIL
œContextually
relevant and timely messaging gives
advertisers the opportunity to maximise effective customer
conversation.!
œGetting
your message to the people at the right
time and in the right place is about having options
to connect along the customer journey.!
DESTINATION
ORIGIN
DATE OF BOOKING
DATE OF TRAVEL
œCustomer
journey data from the booking is used as
targeting parameters and allows you to segment your
campaign according to various targeting options.!
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WEB CHECK-IN
BOARDING
PASS
Digital Media
DIGITAL
BOOKING CONFIRMATION
This web screen confirms the customer's journey
details once payment has been received.!
TARGETED:
The first opportunity to specifically target
against a customer's booking details.!
EXCLUSIVITY:
AN EXCLUSIVE ENVIRONMENT
FOR SPECIFIC BRAND AND
PRODUCT TARGETING, BASED
ON CUSTOMER PROFILING
TYPE:
MREC
DIMENSIONS:
30 0 x 250
RATE:
$NZD132 CPM
MAX SIZE OF
ARTWORK:
75KB
10
BUYING
Digital Media
DIGITAL
ITINERARY EMAIL
A follow-up email sent within ten minutes of purchase
that confirms the customer's details after payment
has been received.!
TARGETED:
An opportunity to specifically target and an excellent
platform for long term decision making.!
EXCLUSIVITY:
AN EXCLUSIVE ENVIRONMENT, GREAT FOR
BRAND AND PRODUCT TARGETING, SUCH AS HOTEL SELECTION, ACTIVITIES &
TRANSPORT, ETC.
TYPE: SINGLE
UNIT
DIMENSIONS:
600 x 200
RATE:
$NZD132 CPM
MAX SIZE OF
ARTWORK:
75KB
11
BUYING
Digital Media
DIGITAL
PRE DEPARTURE EMAIL
Sent two days prior a customer's flight, this email
consists of product offers, online check-in, additional
baggage & inflight entertainment packs.!
TARGETED:
The final opportunity to specifically target and
promote deals while the customer is anticipating
their imminent journey.!
EXCLUSIVITY:
AN EXCLUSIVE ENVIRONMENT FOR
TIME SPECIFIC LAST MINUTE DEALS.
BANNER TYPE: STANDARD
DIMENSIONS:
630 w x 2 0 0h
RATE:
$NZD132 CPM
PRODUCT INFORMATION:
* Impression tracking available through a
targeted advertising server!
* Image formats supported: JPEG, GIF, PNG!
MAX SIZE OF
ARTWORK:
75KB
12
BUYING
Digital Media
DIGITAL
WEB BOARDING PASS
Boarding Pass
Please print entire page and take it to the airport.
Avoid airport queues and print your boading pass out
up to 48 hours prior to departure for most flights.!
Name: Jupiter/One
Seat: 23A
Seq No: 016
Booking Reference: NETYSQ
Fare: Starter
š016024803Bœ
Date: 27 MAY 15
Flight: JQ248
(AA7131,QF4992,EK7528)
AWCF,WCEM,WCID
TARGETED:
Per customer, not per booking and geo-targeted
to specific regions.!
Please don't be late. We can't wait.
Be at the boarding gate before 0955 / 09:55am
( 25 minutes before departure)
Checked Baggage: 0kg
Check-in, bag drop and boarding
times
EXCLUSIVITY:
IDEAL FOR SHOPPING, RESTAURANTS,
ATTRACTIONS. CAPTURING PEOPLE
PLANNING AND DESTINATION ACTIVITIES.
BANNER TYPE:
SINGLE AD UNIT
DIMENSIONS:
750 x 175
RATE:
$NZD132 CPM
MAX SIZE OF
ARTWORK:
75KB
PRODUCT INFORMATION:
* Impression tracking available through a
targeted advertising server!
* Image formats supported: JPEG, GIF, PNG!
13
Depart:Christchurch
Christchurch Domestic Terminal
1020 / 10:20am
Gate: Refer to airport departure screens
Arrive: Auckland
Auckland Domestic Terminal
1140 / 11:40am
BUYING
Onboard Media
PLANNING
INFLIGHT MAGAZINE
Long recognised as one of the best mediums
in which to develop a lasting and trusting
relationship with your target audience, Jetstar
magazine is a fun, friendly and informative
guide for those who love to enrich their lives
with views and ideas beyond their horizon.!
PRINT
FREQUENCY
MONTHLY
DISTRIBUTION
EVERY SEAT POCKET,
EVERY FLIGHT
Enabling you to compliment & complete your
marketing campaign with a combination of
brand, native and editorially supported
messages, it’s the perfect environment in
which to build trust with your customer.!
READERSHIP
300,000 PER ISSUE
REACH
1.5 million
PASSENGERS
Available in every seat pocket of the Jetstar Airways fleet of 75
aircrafts
Source: EMMA!
14
CIRCULATION
30,000 COPIES
MONTHLY
YOUR
AD HERE
FLYING
Onboard Media
PLANNING
INFLIGHT ENTERTAINMENT
Complimenting the Jetstar media portfolio, Jetstar inflight
entertainment offers you the opportunity to engage your
customer with moving media through seat back screens. !
Offering pre roll TVCs or long form video format, inflight
entertainment is a great way to engage and educate
your audience with key marketing messages about!
your brand and/or product.!
POTENTIAL REACH
FOR RATES AND
DEADLINES:
For rates and deadlines, please refer to your
Jetstar media representative!
Please let us know if you have any desire to
run long form video, as this can be
accommodated depending on
entertainment schedules and destination!
LIMITED
TO 2 AD SLOTS
$NZD11738 PER
BI MONTHLY
CONTENT CYCLE
DREAMLINER PASSENGERS
PER MONTH
Screens on the 787 Dreamliner
Aircraft!
IFE to be purchased by passengers!
166,000
15
FLYING
Onboard Media
AMBIENT
AMBIENT SIGNAGE
Continue the customer experience
on board with ambient signage
that delivers unprecedented dwell
time and maximum exposure to all
customers throughout the flight.!
This medium works for the duration
of the flight in one of the most
captive, unsaturated environments
imaginable.!
TYPE:
OVERHEAD LOCKERS
MEDIA RATE:
$NZD5510 PER AIRCRAFT
PCM
PRODUCTION:
$NZD3857 PER AIRCRAFT
(CAMPAIGNS MUST RUN FOR A
MINIMUM 3 MONTHS)
+
Do it well and they’ll be sharing their
experience long after.!
BOOKING DEADLINES:
45 DAYS
PRIOR MATERIAL:
30 DAYS PRIOR
Please discuss all creative ideas you
may have with your Jetstar
representative as we are always open to
ideas that will enhance our customer's
journey!!
OVERHEAD LOCKERS
TYPE:
TRAY TABLES
MEDIA RATE:
$NZD5510 PER
AIRCRAFT PCM
PRODUCTION:
$NZD3857 PER
AIRCRAFT
Some blackout periods may apply!
16
TRAY TABLES
FLYING
P R Media
AMBIENT
AIRCRAFT LIVERY
Drive maximum value for your campaign
through cost effective, PR-generating
aircraft skinning executions.!
Available for a minimum of 3 months this
is the ultimate way in which to generate
brand and product awareness to your
target audience. Amplify the message by
extending the creative throughout ambient
media on board the plane.!
YOUR AD HERE
MEDIA RATE:
$NZD55,100 PCM
PRODUCTION COST:
APPROXIMATELY
$NZD55,100 FOR UP TO 144m2
COVERAGE
BOOKING DEADLINE:
Please discuss with your Jetstar media
represntative as it can be up to!
6 months prior to a campaign start date!
17
FLYING
OUR NETWORK
AUSTRALIA AND NEW ZEALAND
Our fleet of 75 aircraft fly up
to 2,506 flights per week to!
34 destinations and carry around!
1.5 million customers every
month.!
18
19
RATE CARD
ISSUE
CASUAL
INSERTION
3
INSERTIONS
6
INSERTIONS
12
INSERTIONS
DOUBLE PAGE
SPREAD
$19,835
$16,860
$14,326
$12,122
FULL PAGE
$11,012
$9,367
$7,934
$6,722
DESTINATION INSIDER ADVERTISING
HALF PAGE
$6,061
$5,069
$4,298
$3,526
QUARTER PAGE
$3,196
$2,645
$2,204
$1,873
SPECIAL POSITIONS
(LOADS)
LOADS
INSIDER FRONT
COVER SPREAD
40%
OPPOSITE CONTENTS
30%
FRONT HALF OR RHP
10%
FIRST RIGHT HAND
PAGE
20%
OUTSIDE BACK COVER
40%
INSIDE BACK COVER
20%
*All rates are in NZD and
exclusive of GST
DATES
ISSUE
BOOKING DEADLINE
MATERIAL DEADLINE
ONBOARD DATE
November 2015
Friday 2 October 2015
Thursday 8 October 2015
1 November 2015
December 2015
Tuesday 3 November 2015
Monday 9 November 2015
1 December 2015
January 2016
Tuesday 1 December 2015
Monday 7 December 2015
1 January 2016
February 2016
Friday 1 January 2016
Thursday 7 January 2016
1 February 2016
March 2016
Tuesday 2 February 2016
Monday 8 February 2016
1 March 2016
April 2016
Tuesday 1 March 2016
Tuesday 8 March 2016
1 April 2016
May 2016
Friday 1 April 2016
Thursday 7 April 2016
1 May 2016
June 2016
Tuesday 3 May 2016
Monday 9 May 2016
1 June 2016
July 2016
Wednesday 1 June 2016
Monday 6 June 2016
1 July 2016
August 2016
Friday 1 July 2016
Thursday 7 July 2016
1 August 2016
September 2016
Tuesday 2 August 2016
Monday 8 August 2016
1 September 2016
29
MATERIAL SPECIFICATIONS
SUPPLY
GENERAL SPECIFICATIONS
1 / E-mailed PDF
/ Advertising material is to be supplied to the correct
publication page size. Taking special care to include
bleed, trim and registration marks. (Minimum bleed
size is 5mm.
/ Avoid running type across the gutter of a double
page spread.
/ Text and logos must be no closer than 5mm to
the trim edge to avoid being trimmed off.
/ All type should be a minimum of 6pt and 8pt
for reversed type.
/ Files must be saved in CMYK format. Spot
colours, RGB or LAB colours will be rejected.
/ Images need to be of a minimum 300dpi at print
size. Black & white/line art should be 600dpi.
/ Solid black panels or backgrounds should
carry 40% cyan to ensure a rich black.
/ Do not supply black text made up of more than
two colours. Three and four colour black text is
unacceptable.
/ Total ink limit should be between 280-310%.
/ PDF files should to be supplied as single page files.
File names should be labelled P1 for the first (left
hand) page and P2 for the second (right hand) page
for a double page spread.
/ To ensure accurate colour reproduction,
Hardie Grant Media recommends a 3DAPv3
approved digital proof. Please go to
www.3dap.com.au for more details.
/ Do not supply total ad layout in Photoshop, Illustrator,
Word or any other unsupported software. Do not
supply advertising material as a TIFF, JPEG or EPS
only.
/ Advertising material supplied incorrectly may
be subject to a production charge if Hardie
Grant is required to amend it.
(File size must be under 8MB)
/ Supply of advertising material in this way means
you are wholly responsible for any changes to
material required by you, Hardie Grant or its clients.
/ Ensure advertisement is the correct size (including
any bleed) and that all images are CMYK and 300dpi
and fonts are embedded when creating
the PDF file.
/ PDF job options can be downloaded from
www.3dap.com.au and it is advised that you use these
job options to make your PDF as they are industry
standard. PC and Mac versions are available as well
as step-by-step instructions.
2. Via Wetransfer
www.wetransfer.com
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DISPLAY FORMATS
Full Page
Text Area: 240mm X 158mm
Trim Size: 255mm X 178mm
Bleed Size: 265mm X
188mm (+ 5mm bleed and
crops)
DPS
Text Area: 240mm X 336mm
Trim Size: 255mm X 356mm
Bleed Size: 265mm X
366mm (+ 5mm bleed and
crops)
Quarter Page
Text Area
104mm X 73mm
Half Page Vertical
Text Area
212mm X 73mm
Half Page Horizontal
Text Area
104mm X 151mm
Production contact:
Hannah Louey
(03) 8520 6444
hannahlouey@
hardiegrant.com.a
u
ADVERTISING CONTACTS
Sam Buchanan Group
Sales Director
02 9908 8222
0414 623 030
sambuchanan@hardiegrant.com.au
Michele Carlon
Sales Director
03 8520 6444
0409 603 309
Jetmax
Vaughan Fleming
Sales Direct
Jetmax Media Ltd.
Australia & New Zealand
+64 (3) 379-5878
+64 (0) 21 220 7874
vaughan@jetmaxmedia.com
jetmaxmedia.com
michelecarlon@hardiegrant.com.au
Hardie Grant Media
Ground Level, Building 1,
658 Church Street,
Richmond VIC 3121
03 8520 6444
hardiegrantmedia.com.au
22
THANK YOU
29/10/15!
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