UK children’s media literacy 2009 annex: top 50 websites visited by children
UK children’s media literacy
2009 interim report
Annex: top 50 websites visited by children
Research Document
Publication date:
October 2009
UK children’s media literacy 2009 annex: top 50 websites visited by children
Annex 1
1 Top 50 websites visited by children
1.1
Introduction
This annex provides tables of the 50 most popular websites as visited by
children aged 6-11 years and 12-17 years in the months of August 2009,
February 2009 and August 2008. These periods cover school-holiday and
school term-time usage, in addition to providing year-on-year comparable
data (August 2009 vs. August 2008).
It provides useful context to our media literacy report, showing the specific
sites that children visit and how this has changed over the year.
1.2
Methodology
Data is sourced from Nielsen NetView and based on the internet usage of
Nielsen’s Online UK Home Panel. As of August 2009, this panel comprised
46,185 individuals (aged 2+) weighted to be representative of the UK’s home
internet users population. Internet activity is recorded via tracking software
downloaded onto all panel members’ desktop computers within the
household.
The tables provide information based on unique audience website visits.
Unique audience is defined by Nielsen NetView as the total number of unique
persons that have visited a website or used an internet application at least
once in the given month. Children visiting the same website or using the same
internet application more than one time in the month are therefore counted
only once in this measure.
Websites and Internet applications (files used in conjunction with the internet such as Instant Messengers or Media Players) are counted within the tables.
Websites are included at both ‘brand’ and ‘channel’ level. These are terms
used by Nielsen NetView to group websites by their distinguishing properties
in order to aid site classification. Table 1 sets out the definition supplied by
Nielsen NetView.
Table 1: Definition of ‘brand’ and ‘channel’
Brand
A Brand may be a branded subsidiary or a brand of a Property that has a consistent collection
of branded content of the Internet. The Brand’s individual identity must be conveyed
consistently or prominently throughout the Brand as well as all Channels and domains, which
are in its consolidation.
A Brand may consist of Channels, domains and URLs.
- Consistent and prominently displayed Brand identity and must have an obvious or apparent
editorial consistency and an appropriate name or label.
- The Brand classification is flat and does not detail the hierarchal relationship between other
Brands.
- A Brand will be placed into a Category and Subcategory for comparison.
- A Brand may be a subsidiary or operating unit if it is cohesively branded
- A network Property or network subsidiary (an operating unit composed of unrelated domains
UK children’s media literacy 2009 annex: top 50 websites visited by children
under one umbrella, i.e. Everyone.net) will contain the unrelated domains at the Brand level.
Channel
A Channel is the lowest level of the hierarchical structure for Web properties. Channels can
be loosely defined as destinations on the web where editorial consistency is focused on
specific viewer interest such as auctions or weather. The Channels will be named according
to user experience and content type.
- Each Channel must have an obvious or apparent editorial consistency and an appropriate
name or label.
- A Channel is a mutually exclusive subset of audience interest within an owner’s total
offering. An overriding principle of content classification will cause the elimination of audience
double counting.
- All Channels will be assigned to a “Category” and “Sub-category” in our category reports as
defined by NetRatings with guidance from representatives of the Subsidiary or the Property
when appropriate.
Source: Nielsen Netratings
Therefore, it is possible, that audiences are counted at both brand and
channel level in the tables which follow.
For more information on the data methodology and measurement contained in
this annex, please visit www.nielsen-online.com or contact
clientserviceuk@nielsen.com
UK children’s media literacy 2009 annex: top 50 websites visited by children
Table 2: August 2009 Top 50 websites accessed by children aged 6-11
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Web Entity
Google
Google Search
MSN/WindowsLive/Bing
BBC
Windows Live Messenger
Facebook
Yahoo!
YouTube
eBay
Disney Online
Windows Live Hotmail
Google Image Search
AOL Media Network
Microsoft
Ask Search Network
Nickelodeon Kids and Family Network
BBC CBBC
Amazon
Apple
Club Penguin
Yahoo! Search
SPILL Group Network
Yahoo! Mail
Wikipedia
BBC CBeebies
BBC iPlayer
Windows Media Player
Ask.com
Bing Web
iTunes
Sky
MSN Homepage
Google Maps
MiniClip
Real Network
Yahoo! Homepage
BBC Homepage
Disney International
Fox Interactive Media
BBC News
BBC Sport
Argos
Virgin Media
Nick
Real
Moshi Monsters
Blogger
Bebo
Yahoo! Answers
Google Account
Level
Brand
Channel
Brand
Brand
Channel
Brand
Brand
Brand
Brand
Brand
Channel
Channel
Brand
Brand
Brand
Brand
Channel
Brand
Brand
Channel
Channel
Brand
Channel
Brand
Channel
Channel
Channel
Channel
Channel
Channel
Brand
Channel
Channel
Brand
Brand
Channel
Channel
Channel
Brand
Channel
Channel
Brand
Brand
Channel
Channel
Brand
Brand
Channel
Channel
Channel
Unique Audience [000]
1,210
1,162
905
689
636
609
582
580
423
411
391
335
312
310
300
284
271
271
265
262
256
241
240
239
211
207
202
201
199
178
178
174
170
167
163
160
155
152
144
141
139
136
131
127
126
123
121
119
119
118
Source: The Nielsen Company, NetView: UK Home panel. Aug 2009. Ages 6-11 years. Internet Applications inc.
UK children’s media literacy 2009 annex: top 50 websites visited by children
Table 3: February 2009 Top 50 websites accessed by children aged 6-11
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Web Entity
Google
Google Search
MSN/Windows Live
BBC
MSN/Windows Live Messenger
YouTube
Yahoo!
Facebook
eBay
Google Image Search
Microsoft
Windows Live Hotmail
AOL Media Network
Disney Online
Ask Search Network
Amazon
Google Maps
Wikipedia
MSN Homepage
Windows Media Player
MiniClip
SPILL Group Network
MSN/Windows Live Search
BBC CBBC
Apple
Nickelodeon Kids and Family Network
BBC CBeebies
Yahoo! Search
Yahoo! Mail
Club Penguin
Ask.com
Fox Interactive Media
Sky
Blogger
Real Network
BBC News
iTunes
Yahoo! Homepage
iGoogle
Lycos Network Europe
Windows Live Services
BBC Homepage
Bebo
BBC Sport
Real
BBC Weather
Disney International
Gorilla Nation Websites
Virgin Media
Agame.com
Level
Brand
Channel
Brand
Brand
Channel
Brand
Brand
Brand
Brand
Channel
Brand
Channel
Brand
Brand
Brand
Brand
Channel
Brand
Channel
Channel
Brand
Brand
Channel
Channel
Brand
Brand
Channel
Channel
Channel
Channel
Channel
Brand
Brand
Brand
Brand
Channel
Channel
Channel
Channel
Brand
Channel
Channel
Channel
Channel
Channel
Channel
Channel
Brand
Brand
Channel
Unique Audience [000]
1,434
1,379
1,004
851
724
643
641
562
496
470
453
427
412
412
382
374
343
323
320
313
285
277
268
255
248
248
241
234
229
226
208
204
201
195
194
183
180
177
174
172
169
165
160
158
155
149
146
142
142
134
Source: The Nielsen Company, NetView: UK Home panel. Feb 2009. Ages 6-11 years. Internet Applications inc.
UK children’s media literacy 2009 annex: top 50 websites visited by children
Table 4: August 2008 Top 50 websites accessed by children aged 6-11
No.
1
2
3
4
5
6
7
h8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Web Entity
Google
Google Search
MSN/Windows Live
MSN/Windows Live Messenger
BBC
Yahoo!
YouTube
eBay
AOL Media Network
Microsoft
Disney Online
Google Image Search
Windows Media Player
Windows Live Hotmail
Facebook
Amazon
BBC CBBC
Nickelodeon Kids and Family Network
Apple
MiniClip
Ask Search Network
SPILL Group Network
Yahoo! Search
Google Maps
Real Network
MSN Homepage
Yahoo! Mail
MSN/Windows Live Search
Yahoo! Homepage
Club Penguin
Wikipedia
Fox Interactive Media
BBC CBeebies
Bebo
Blogger
Real
Ask.com
BBC Homepage
Argos
Sky
Nick
iTunes
BBC News
AOL Sign Off
AOL Email
AOL Search
Yahoo! Messenger
Disney International
CBS Entertainment Network
Lycos Network Europe
Level
Brand
Channel
Brand
Channel
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Channel
Channel
Channel
Brand
Brand
Channel
Brand
Brand
Brand
Brand
Brand
Channel
Channel
Brand
Channel
Channel
Channel
Channel
Channel
Brand
Brand
Channel
Channel
Brand
Channel
Channel
Channel
Brand
Brand
Channel
Channel
Channel
Channel
Channel
Channel
Channel
Channel
Brand
Brand
Unique Audience [000]
1,037
979
838
627
611
532
507
427
411
397
328
303
293
286
284
256
255
254
239
235
234
231
223
222
222
220
216
204
191
187
182
180
172
167
158
156
155
152
148
146
140
130
129
127
125
116
109
107
102
101
Source: The Nielsen Company, NetView: UK Home panel. Aug 2008. Ages 6-11 years. Internet Applications inc.
UK children’s media literacy 2009 annex: top 50 websites visited by children
Table 5: August 2009 Top 50 websites accessed by children aged 12-17
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Web Entity
Google
Google Search
MSN/WindowsLive/Bing
Windows Live Messenger
Facebook
YouTube
Windows Live Hotmail
Yahoo!
AOL Media Network
Google Image Search
BBC
Microsoft
eBay
Apple
Windows Media Player
iTunes
Wikipedia
Bebo
Amazon
Fox Interactive Media
Ask Search Network
Google Maps
Yahoo! Answers
MSN Homepage
Yahoo! Search
Bing Web
Blogger
Yahoo! Mail
Real Network
Myspace.com
Zynga
Sky
BBC Sport
Yahoo! Homepage
Google Account
Apple Product Info & Support
Ask.com
BBC News
Real
CBS Entertainment Network
AOL Email
Virgin Media
Windows Live Profile
Nickelodeon Kids and Family Network
LimeWire
BBC Weather
Argos
IMDb - Internet Movie Database
BBC iPlayer
Glam Media
Level
Brand
Channel
Brand
Channel
Brand
Brand
Channel
Brand
Brand
Channel
Brand
Brand
Brand
Brand
Channel
Channel
Brand
Channel
Brand
Brand
Brand
Channel
Channel
Channel
Channel
Channel
Brand
Channel
Brand
Channel
Brand
Brand
Channel
Channel
Channel
Channel
Channel
Channel
Channel
Brand
Channel
Brand
Channel
Brand
Brand
Channel
Brand
Brand
Channel
Brand
Unique Audience [000]
2,096
2,014
2,007
1,703
1,650
1,422
1,139
1,109
987
972
929
926
809
793
683
657
644
622
620
535
510
492
462
401
400
395
369
368
368
349
346
323
309
306
299
295
291
287
285
279
271
266
253
250
249
246
246
244
244
237
Source: The Nielsen Company, NetView: UK Home panel. Aug 2009. Ages 12-17 years. Internet Applications inc.
UK children’s media literacy 2009 annex: top 50 websites visited by children
Table 6: February 2009 Top 50 websites accessed by children aged 12-17
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Web Entity
Google
Google Search
MSN/Windows Live
MSN/Windows Live Messenger
YouTube
Facebook
Windows Live Hotmail
AOL Media Network
Google Image Search
BBC
Yahoo!
Microsoft
Bebo
Apple
Wikipedia
eBay
Windows Media Player
Fox Interactive Media
Google Maps
iTunes
MSN Homepage
Ask Search Network
Amazon
Myspace.com
Windows Live Services
MSN/Windows Live Search
Blogger
Real Network
Yahoo! Search
Yahoo! Mail
Real
Yahoo! Answers
BBC News
Lycos Network Europe
Yahoo! Homepage
CBS Entertainment Network
Glam Media
Sky
Apple Product Info & Support
LimeWire
Ask.com
BBC Weather
BBC Sport
Gorilla Nation Websites
Nickelodeon Kids and Family Network
Virgin Media
Fun Web Products Network
BBC Homepage
MiniClip
iGoogle
Level
Brand
Channel
Brand
Channel
Brand
Brand
Channel
Brand
Channel
Brand
Brand
Brand
Channel
Brand
Brand
Brand
Channel
Brand
Channel
Channel
Channel
Brand
Brand
Channel
Channel
Channel
Brand
Brand
Channel
Channel
Channel
Channel
Channel
Brand
Channel
Brand
Brand
Brand
Channel
Brand
Channel
Channel
Channel
Brand
Brand
Brand
Channel
Channel
Brand
Channel
Unique Audience [000]
2,210
2,154
2,130
1,831
1,457
1,326
1,253
1,206
1,115
1,067
1,058
1,026
892
822
813
794
792
705
702
672
640
612
608
545
516
481
454
452
385
383
377
370
360
357
343
328
311
307
306
294
284
279
277
275
274
268
266
262
259
243
Source: The Nielsen Company, NetView: UK Home panel. Feb 2009. Ages 12-17 years. Internet Applications inc.
UK children’s media literacy 2009 annex: top 50 websites visited by children
Table 7: August 2008 Top 50 websites accessed by children aged 12-17
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Web Entity
MSN/Windows Live
Google
Google Search
MSN/Windows Live Messenger
YouTube
AOL Media Network
Windows Live Hotmail
Yahoo!
Bebo
BBC
Google Image Search
Microsoft
Facebook
eBay
Apple
Fox Interactive Media
Windows Media Player
iTunes
Wikipedia
Myspace.com
MSN Homepage
Google Maps
Amazon
Real Network
Blogger
Ask Search Network
LimeWire
Windows Live Spaces
Real
Yahoo! Mail
Yahoo! Search
Lycos Network Europe
CBS Entertainment Network
MSN/Windows Live Search
Sky
MiniClip
BBC Sport
AOL Email
Gorilla Nation
BBC Homepage
Yahoo! Answers
BBC News
Yahoo! Homepage
GameSpot
Nickelodeon Kids and Family Network
QuickTime
Ask.com
Lycos Europe Movie
BBC iPlayer
Argos
Level
Brand
Brand
Channel
Channel
Brand
Brand
Channel
Brand
Channel
Brand
Channel
Brand
Brand
Brand
Brand
Brand
Channel
Channel
Brand
Channel
Channel
Channel
Brand
Brand
Brand
Brand
Brand
Channel
Channel
Channel
Channel
Brand
Brand
Channel
Brand
Brand
Channel
Channel
Brand
Channel
Channel
Channel
Channel
Channel
Brand
Channel
Channel
Channel
Channel
Brand
Unique Audience [000]
1,664
1,652
1,608
1,457
1,041
1,033
890
873
837
765
732
721
679
666
666
644
579
538
515
504
504
461
400
381
354
352
330
323
316
302
299
295
283
273
260
250
247
243
242
228
228
228
227
223
214
211
203
200
195
193
Source: The Nielsen Company, NetView: UK Home panel. Aug 2008. Ages 12-17 years. Internet Applications inc.