Casebaseret eksamen
ENGELSK, niveau C
Juni 2014
Casevirksomhed: HTH
Tradium Mariagerfjord HG
CONTENTS:
Assignment no.1: Company profile ................................................................................................................... 2
Assignment no.2: Magazine ad ......................................................................................................................... 3
Assignment no.3: Commercial correspondence - Enquiry and Order ............................................................... 4
Assignment no.4: Customer service .................................................................................................................. 5
Assignment no.5: Code of Conduct ................................................................................................................... 6
Assignment no.6: Your individual report ........................................................................................................... 7
Introduction
HTH is one of the Nordic region’s most prominent kitchen brands and offers complete kitchen
solutions for both consumers and professional customers.
In this case, HTH has decided to enter the English market by opening an HTH Kitchen store (B2C)
and an HTH showroom (B2B) in London, but before this can take place, a lot of aspects and
material must be analyzed and produced.
You must now imagine yourself as an employee working for HTH / Nobia AB, and every assignment
will put you in a situation or location within HTH.
Useful information about HTH can be found on the following links:
http://www.emu.dk/modul/til-elever-den-merkantile-caseeksamen-2014-15
http://www.hth.dk
http://www.hth-kitchen.com
VERY IMPORTANT:
All assignments must be written and presented in English, and the examination will be in English.
Please read all assignments very carefully before you begin working with them. Please answer all
questions!
1
Assignment no.1: Company profile
Congratulations! You have successfully finished your studies at Tradium, and have been offered an
apprenticeship within HTH.
Your team leader appreciates your excellent English skills, and as a result, has invited you to
Nobia’s headquarters in Stockholm, where your assignment will be to make a presentation of HTH
for other apprentices within HTH in English.
For the exam:

Make a presentation of HTH.
Your presentation should include the following:
o The history of the company
o Products
o Target groups
o Image and brand
o Other subjects that you find relevant
At the exam:

Present your HTH company profile.

Be prepared to answer questions about HTH
Useful links:
http://www.emu.dk/sites/default/files/FT%20HTH%20Historie%20og%20organisation.pdf
http://www.emu.dk/sites/default/files/FT%20HTH%20Mission%2C%20vision%20og%20forretning
sidé.pdf
http://www.youtube.com/watch?v=cUKUAKI4aDc&feature=youtu.be
http://www.hth-kitchen.com/about-hth/
2
Assignment no.2: Magazine ad
You are working in the marketing department of the HTH headquarters in Ølgod. In the progress
of opening a new store in London, you want to place the ad “The Most Important Room in Your
Life” in one of the English magazines.
(Note: Just leave the ad in Danish – no need to change it.)
For the exam:

Pick 1 of the 3 ads here:
http://www.emu.dk/sites/default/files/HTH%20Magasinannoncer.pdf

Pick 1 of the following 3 magazines to place your chosen ad in:
o http://www.housetohome.co.uk/beautifulkitchens (B2C)
o http://kbbdaily.com/articles.php?cat=Kitchens (B2B)
o http://www.designerkbmag.co.uk (B2B)

Describe target group(s) of your chosen ad.
At the exam:

Present your ad.

Explain your choice of magazine.

Explain HTH’s target group(s).
Useful links:
http://kunde-co.com/cases/the-most-important-room-in-your-life.aspx#
Target groups: http://www.youtube.com/watch?v=WLBKxiBcgng&feature=youtu.be
3
Assignment no.3: Commercial correspondence - Enquiry and Order
HTH co-operates with, among others, the German company Bosch on household appliances. Your
team leader would like you to correspond with Bosch about dishwashers in English.
For the exam:

Write an enquiry

Write an order
At the exam:

Present both the enquiry and the order.

Be prepared to answer questions about commercial correspondence / business letters in
general.
Useful links:
http://www.bosch-home.co.uk/our-products/dishwashers.html
4
Assignment no.4: Customer service
The HTH kitchen stores are daily visited by many different customers. One day an English-speaking
customer comes into the store to look for a new kitchen for her summer cottage.
For the exam:

Watch the following 2 videos:
o http://www.youtube.com/watch?v=cm6-aOjS_58&feature=youtu.be
o http://www.youtube.com/watch?v=ss7I9uP0Yl4&feature=youtu.be

Describe the customer service techniques used by HTH.
At the exam:

Present the customer service techniques presented by Jennie Oxlade and Pernille Nørgård.

Describe other customer service/sales techniques you find useful from your business
studies.

Be prepared to give specific examples from your own experience with customer service.
Useful links:
http://www.youtube.com/watch?v=cm6-aOjS_58&feature=youtu.be
http://www.youtube.com/watch?v=ss7I9uP0Yl4&feature=youtu.be
5
Assignment no.5: Code of Conduct
You are having a private dinner with your family, and your Aunt Mary is very concerned about the
working environment within HTH.
You know that HTH has a Code of Conduct based on statements and guidelines from OECD, ILO
and the UN, so you decide to explain this to your Aunt Mary.
For the exam:

Make a presentation of HTH’s Code of Conduct. Find 3 subjects that you find most
important.

Consider and comment on why companies have Codes of Conduct.
At the exam:

Present and explain the 3 chosen subjects of Code of Conduct.

State your own attitude towards these subjects.
Useful links:
http://www.emu.dk/sites/default/files/FT%20HTH%20miljø%20og%20social%20ansvarlighed.pdf
http://www.youtube.com/watch?v=sg1hjrYhmkg&feature=youtu.be
http://www.youtube.com/watch?v=EDQ3hZ6d5lI&feature=youtu.be
http://www.youtube.com/watch?v=cSZerLgxS9s&feature=youtu.be
6
Assignment no.6: Your individual report
Your colleagues are very interested in hearing about your individual report from Tradium
Mariagerfjord. Your team leader would like you to present your report at a staff meeting.
For the exam:

Include your individual report in your PowerPoint presentation as the last slide.
At the exam:

Present your individual project.

Be prepared to account for your report: What have you learned and what does it mean to
you personally?
7