Contact:
Chris Brown, Grey Group, 212-546-2231
Randall Chinchilla, P&G, 513.983.1988
FOR IMMEDIATE RELEASE
GREY & PANTENE SEEK SONG AT MIDEM
FOR NEW 2009 ADVERTISING
New York, JANUARY 22, 2008 - - Pantene and its U.S. advertising agency, Grey New York,
announced today they are inviting delegates attending MIDEM’s Annual Conference to submit
tracks for possible use in Pantene’s 2009 advertising campaign. MIDEM is the world’s largest
music market and its 2008 Annual Conference is expected to gather 9,500 attendees and
1,300 participants in events from all over the world. The conference will be taking place in
Cannes, January 27-31, and all attendees have been invited to create and submit their songs by
January 22, 2008.
“This is a great example of a major global brand marketer converging with the global music
industry at large,” said Josh Rabinowitz, Grey New York’s Director of Music. “Along with TV
shows and video games, advertising has become one of the best ways to get your music out
there. It’s the new A&R.”
Grey and Pantene will evaluate submissions and create a Top 20 Playlist, which will be
presented at an open listening session on Jan. 29 in Cannes. All conference attendees are
invited. The Pantene listening session is one of three offered to delegates by MIDEM, which
bills the listening sessions as onsite auditions for major video games, films and TV shows, and
now advertising, with tangible results. Last year, the UK rock band Motorcity Daredevils won a
feature role in a “Tony Hawks” videogame following an Activision listening session at MIDEM.
“We are always looking for new ways to emotionally connect Pantene, the number one haircare
brand in the world, with consumers,” said Freddy Bharucha, Marketing Director for Pantene
North America. “Music is an important element of our advertising, and MIDEM provides a
unique opportunity to access top international creative talent that we might otherwise not have
access to.”
The MIDEM website shows recent Pantene commercials and lays out the brand’s requirements
for the winning song: a main-line, loved-by-all sound; makes women feel strong and
empowered; immediately branded but never a jingle; works as an instrumental in varying
lengths and formats; creatively interprets the brand message of “shine” and “let the best of you
shine through.” Participant songs will be uploaded by via MIDEM’s
website:http://www.midem.com/en-gb/conferences/295.cfm.
About Grey Grey New York is the flagship and largest office of Grey, a unit of Grey Group. Grey Group ranks among
the largest global communications companies. Its parent company is WPP (Nasdaq: WPPGY). Grey Group's total
offer includes G2, activation marketing; Grey Healthcare Group, healthcare communications; MediaCom, media
planning and buying and GCI Group, public relations. Grey New York's blue-chip client roster includes many of the
world's best known companies: Procter & Gamble, GlaxoSmithKline, BAT, Diageo, Darden Restaurants, Wyeth,
Canon, 3M, Eli Lilly, Dairy Queen and E*Trade.
About Procter & Gamble (NYSE: PG): Three billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands,
including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R),
Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community
consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.