Introduction
About Cyber Media (www.cybermedia.co.in)
Cyber Media is the largest specialty media house in South Asia and amongst India’s top
five magazine publishers. The group’s Media business includes publications like Dataquest,
PCQuest, Voice&Data, BioSpectrum (India & Asia), Global Services, DQ Channels, DQ Week
(Delhi, Chennai, Mumbai and Kolkata). CyberMedia reaches out to a community of over 1.5
million people. Its brands have consistently been leading in their respective domains.
Its Media Services include Cyber Media Research, the leading IT and telecom research
company in the region; and Content Matrix which provides through its operating units
(TDA Group, Publication Services and Cyber Media Services)
About BioSpectrum (www.biospectrumaindia.com)
The BioSpectrum India edition was launched in March 2003 and is India’s first
comprehensive biotech business monthly magazine. It provides comprehensive coverage
of the exciting happenings in life sciences, which include BioPharma, BioAgriculture,
BioInformatics, BioIndustrial, BioSuppliers and BioServices and show cases the emerging
Indian entrepreneurships in biotech industry.
In a short time BioSpectrum has emerged as the most preferred platform to engage the
life sciences industry in India and Asia Pacific. It is also widely accepted by research and
academia community. Top key policy makers in the Central and state government use the
magazine as a platform to reach out the Indian Biotech Industry.
BioSpectrum has columns by Indian’s top policy makers, biotechnology professionals,
scientists and NGOs. Readers of BioSpectrum are from among the key Policy Makers, Key
Executives and the Influencer’s in Biotechnology, Pharmaceutical Companies, Research
Heads of Clinical Research, Clinical Trials and Contract Mfg Organizations, Educational
Institutes, Consultants, Fund Managers etc
Why BioSpectrum?
Achievements
It is our quest to be the leading source of information for the biotechnology
business in India. Some of our achievements : BioSpectrum Top 20: Most referred and quoted annual industry survey
having ranking of Top Biotech companies. Technology Providers and
Biotech Colleges. The survey is conducted in association with ABLE
(Association of Biotechnology Lead Entrepreneurs )since 2003.
 BioSpectrum is the “Voice of Indian BioScience industry”
 BioSpectrum Industry Annual Awards: An institution to honor the
stalwart of this industry.
 Life Sciences Resource Guide : First ever compendium of information
on the Indian Life Sciences industry, The BioSpectrum Life Sciences
Resource Guide was distributed world wide and proved as the ultimate
repository of information on the Indian Life Sciences industry.
 Education and Career Resource Guide : A unique resource guide with a
mandate to deliver wining career recipe in life sciences. It proved to be a
quintessential collectors guide for mentoring careers in life sciences.
Accolades
 BioSpectrum is the most preferred forum to engage the Indian BioScience
community.
 BioSpectrum works closely with the leading Industry associations, ABLE,
AIBA, CII, FICCI and ASSOCHAM and state governments to further the
growth and spread of biotechnology.
 BioSpectrum is widely quoted by, Ernst & Young, Price Waterhouse
Coopers, Frost & Sullivan, Export-Import Bank of India report and India
Brand Equity Foundation (IBEF) and at all Biotech meetings.
 BioSpectrum is the official media partner for almost all the prestigious
industry events in the world such as BIO-USA, AusBio, Bangalore India
Bio, BioAsia, BioJapan, BioKorea, BioTaiwan , BioEurope, BioSpain,
BioSingapore.
 BioSpectrum has columns and articles by pioneers in this industry.
Advantages
 BioSpectrum gives an unique platform to disseminate your message,
showcase your Products, Services, Achievements, Future activities,
Partnership/expansion plans, or Financial results- to its core audience
of over 1,58,040 readers.
 BioSpectrum is the best medium to generate leads, offer solutions and
seek collaborations in the Life sciences industry.
 BioSpectrum gives an opportunity to engage discerning professionals in
the industry.
 BioSpectrum has unmatched reach among biotech policy makers &
influencers.
Quick Facts
REaders-Print
Unique Visitors
On Line Opt in DB
1,58,040* +
61,416* +
17,456* +
*Data as on March 31, 2012
Reach
BioSpectrum reaches the movers and shakers of the BioScience industry. It the only vehicle that delivers your message to the entire industry. The comprehensive, stimulating and well organized format
makes information easy to access, absorb and disseminate.
26,340 plus copies communicate with more than 158040 readers per month* !
*Internal Survey
Readership by Job Profile
Corporate Management
Middle Management
Scientific Research Management
Senior Management
Others





18%
22%
27%
8%
3%
11%
5%
25%
Readership by Industry
BioScience and Pharma
Technology Providers
Research Institutes
CRAMS
Policy Makers/ Govt.
VC/ Financial Institutions/PE
Education Institutes
Others
8%
4%
15%
43%
11%
Circulation by Geography
East Region
West Region
North Region
South Region
International
11%





7%
36%
46%
34%








1%
11%
28%
26%
Mode of Circulation
Subscribers
Stands
Events & Exhibitions
Others




Advertising Solutions - Print
THE BEST WAY TO ENGAGE THE BIOSCIENCE INDUSTRY
1. Print Ads: Regular Ads, High Impact Ads, Advertorial and Special Supplement etc
2. On Line: Banner Ads, eDM and A wide range of expert services like Microsite, Whitepapers, Case studies,
Video webcasting and Audio podcasting, Webinars are available to help you create unique, custom-brand materials.
3. Events: BioSpectrum Technology Forum, BS Awards, Customized Events & Student Lecture Series etc.
Rate Card
Specifications
Regular Options
1x
3x
6x
12x
Non-Bleed
Bleed Size
1,25,000
1,06,250
93,750
75,000
18.0 × 25.00
20.0 × 27.00
62,500
53,125
46,875
37,500
18.0 × 12.00
18.0 × 12.00
Double Spread
2,50,000
2,12,500
1,87,500
1,50,000
36.0 × 25.00
36.0 × 25.00
Half Double Spread - Horizontal
1,25,000
1,06,250
93,750
75,000
36.0 × 12.00
36.0 × 12.00
1x
3x
6x
12x
Non-Bleed
Bleed Size
Back Cover
2,62,500
2,23,125
1,96,875
1,57,500
18.0 × 25.00
20.0 × 27.00
Inside Front Cover
2,00,000
1,70,000
1,50,000
1,20,000
18.0 × 25.00
20.0 × 27.00
Inside Back Cover
2,00,000
1,70,000
1,50,000
1,20,000
18.0 × 25.00
20.0 × 27.00
3rd Page (Facing Inside Front Cover)
1,50,000
1,27,500
1,12,500
90,000
18.0 × 25.00
20.0 × 27.00
Opposite Editor page
1,50,000
1,27,500
1,12,500
90,000
18.0 × 25.00
20.0 × 27.00
Gate Fold
4,37,500
3,71,875
3,28,125
2,62,500
35.0 × 25.00
35.0 × 25.00
Tab Ad {4 cms (h) × 1 cms (w)}
1,56,250
1,32,813
1,17,188
93,750
18.0 × 25.00
20.0 × 27.00
Flap Ad {4 cms (h) × 6 cms (w)}
1,87,500
1,59,375
1,40,625
1,12,500
18.0 × 25.00
20.0 × 27.00
Book Marker
1,87,500
1,59,375
1,40,625
1,12,500
5.0 × 8.00
5.0 × 8.00
Section Sponsorship
3,12,500
2,65,625
2,34,375
1,87,500
Full Page
Half Page - Horizontal
High Impact Options
*amount in INR
**Special/Innovative advertisements are also available on request
Regular Options
Double Spread - Bleed
Double Spread -Non Bleed
Full Page - Bleed
Full Page - Non Bleed
Half Page - Horizontal
Gate fold
(Sizes in cms; width × height)
Note
Advertisement Instructions:

rim size of the magazine= 19.6 cms x 26.7 cms for a
T
single page and 39.2 cms x 26.7 for double spread.

Cut marks to be as per the trim size

For bleed advertisements, allow 5mm extra on each side.

ive matter should be well within 5 mm from the cut
L
marks

1 cm gutter margin is required for double spread ads
Ad Creative Requirement:

igh Resolution PDF (300 dpi ) file in process color
H
(CMYK )

lack color text should be in single color black and not in
B
four color black.

d materials deadlines- 22nd of every previous month for
A
forthcoming issues
On Line
www.biospectrumindia.com
1x
3x
6x
12x
Ad size (in Pixels)
(w) × (h)
Ad size
(in Kb)
Top Leader board
45,000
38,250
32,513
27,636
728 × 90
<20 Kb
Middle Leader board
40,000
34,000
28,900
24,565
468 × 60
<20 Kb
Footer Leader board
35,000
29,750
25,288
21,494
728 × 90
<20 Kb
Panel Ads 1-2
40,000
34,000
28,900
24,565
300 × 250
<20 Kb
Micro Panel Ads 1-4
35,000
29,750
25,288
21,494
300 × 100
<20 Kb
Ad Slots
*amount in INR
Top Leader board
728 × 90
Panel Ad 1
300 × 250
Middle Leader board
468 × 60
Panel Ad 2
300 × 250
Micro Panel Ads 1-4
300 × 100
Footer Leader board
728 × 90
On Line
www.biospectrumindia.com
A combination of regular and innovative outreach programmes that helps you to create the buzz
around your product/targeted communities. Introduce your product or create a buzz around the
latest offer to the Life Science community at BioSpectrum. The various sections of the site help you to
address various segments of the Life Science audience. Further, micro target your audience through
content/geo/time targeted advertising.
Standard Ads
Video Ads
These banner ads across the site help in driving the
audience to your product page. These strategically placed
ad options give your product messaging the right kind of
highlighting.
The best way of bringing a television impact on your online
audience.
These ads include: Top Banner, Monster Ad, Panel Ad
and Skyscraper Ad
This specially designed push strategy helps to reach
out to the opt-in database of BioSpectrum to introduce
the product & generate interest. It’s a perfect vehicle to
upgrade, build awareness and promote Product launches,
Special offers, Add- on features to existing products.
High Impact Ads: Other than the standard ad properties,
BioSpectrum also provides various special ads to catch
the eyeballs of the audience. These include: Floating Ads,
Shoskeles, Dogear Peel Back ad and pop Up ad.
Custom site/ Microsite
Custom site is an exclusive online platform to
showcase your solutions and reach specific audience.
Gives your customer the relevant information helping
you to educate him and generate expressions of
interest. This program helps you strategically deliver
your product information along with our rich editorial
content.
Case Study/White Papers Program
Case Study/White Papers are very powerful online
tools which help your organization to showcase
benefits & best practices. Placed strategically
through various promotions, this tool can help build
your case among the decision makers for purchase
considerations and making informed decisions.
Electronic Direct Mailer
Webinar
A webinar is a “web seminar”.  It allows people to connect
online to view a live presentation, which includes audio
and video.  The biggest advantage of the webinar is
convenience. There’s no travel, You can attend a webinar
straight from your desk at work or your livingroom at home
Custom Publishing
Custom Publishing brings the double benefit of customized
messages and the power of direct marketing. In
effectiveness no other tool can beat Custom Publishing.
Custom Publishing is more than writing articles or
marketing messages. It is highly effective, cost efficient and
accountable tool to reach your audience directly.
Only BioSpectrum offers you professionals in every aspect:
content, design and layout, production and delivery
management. Our service deliveries are growing by the year
and the list of happy customers is growing equally stronger.
Events
BS Awards:
BioSpectrum organizes an annual BioScience Industry Awards every
year in December to honor the movers & shakers of the BioScience
industry. The award recognized as India’s most prestigious industry
event. BioSpectrum Industry Awards function is a “must-attend” for
the industry leaders in India and is attended by over 200 plus C-level
professionals from the entire industry.
BioSpectrum Technology Forum:
BioSpectrum Technology Forum 2012 acts as an interactive platform and endeavours to create an industry-grade arena to delibrate,
debate, discuss and map out the path of the life science industry.
Audience Profile : CSO’s, R&D Heads, Head of Research Institutions like CSIR Labs, NCBS, IISc, NII & Top Universities from the
Life Sciences Industry.
Student Lecture Series:
To bridge the gap between the “expectations” of the industry and the
“aspirations” of students and professionals in life sciences industry
BioSpectrum organizes a Industry Academia Interaction series wherein
the leaders from different sectors of biotechnology industry will share
their experiences and knowledge about the opportunities in the industry and how to go about it. This will help the students to have an understanding about the industry where they will be looking for a career
options.
Audience Profile : BioScience and Pharma Graduate/ Post Graduate
Students, HOD’s of the BT Institutes
BioSpectrum Offers:
A Coveted platform to engage the Indian
BioScience community through Special
Supplements/Advertorials/Customized publishing
solutions. Produce Technology Summits to foreign
institutions; direct interaction options through our
industry meets; Panel discussions to reach out to
Indian BioScience community.
Other Products
Life Sciences Resource Guide
Education Career Resource Guide
First ever compendium
of information on the
Indian Life Sciences
industry that was
distributed world
wide and proved as
an ultimate repository
of information on the
Indian Life Sciences
industry.
A unique resource
guide with a mandate
to deliver wining career
recipe in life sciences
and a promise to mentor
careers in Life sciences.
Contact Us
south
North and East
West
Gurunath S Angadi
Sonia Sharma
Indraneel Basu Ray
Cyber Media (India) Ltd.
No. 401, MBC, 134,
Infantry Road, Bangalore - 560 001
Tel.: +91-80-4341 2000 Ext. 240
Fax: +91-80-2286 2971
Mobile: +91-98457 52203
e-mail: gurunathsa@cybermedia.co.in
Cyber Media (India) Ltd.
B-35, Sector 32,
Gurgaon, Haryana - 122 001
Tel.: +91-124-238 4816, 403 1234
Fax: +91-124-238 1683
Mobile: +91-96509 69959
e-mail: sonias@cybermedia.co.in
Cyber Media (India) Ltd.
501 /502 fifth Floor Acropolis, Military Road,
Marol, Andheri (East), Mumbai - 400059
Tel.: +91-22-29204142/43/44
Fax : +91-22-29203964
Mobile: +91-9004754005
e-mail: indraneelb@cybermedia.co.in
Aisa Pacific
US Media Representative
Editorial contact
Kingshuk S
Leslie Hallanan
Narayan Kulkarni
Avani Media Inc.
80 Liberty Ship Way, Suite 25,
Sausalito,
CA 94965, USA
Tel: +1-415-331-2150
Fax: +1- 415-331-2151
e-mail: info@avanimedia.com
Cyber Media (India) Ltd.
No. 401, MBC, 134,
Infantry Road, Bangalore - 560 001
Tel.: +91-80-4341 2000 Ext. 242
Fax: +91-80-2286 2971
e-mail: narayank@cybermedia.co.in
Senior Manager
Associate Vice President (Asia Pacific)
Cyber Media (Singapore) Pte Ltd
1, Northbridge Road, #14-03
High Streat Centre, Singapore 179094
Tel.: +65-6336 9142/43/44
Fax: +65-6336 9145
Mobile: +65-9327 3371
e-mail: stanrickt@cybermedia.co.in
Assistant Manager Sales
Manager Sales
Executive Editor