Section III
The Business School
Breadth Course Proposal
This is a model for the submission of new breadth course proposals. It is not intended to be the final
outline for the course but rather, in combination with the course approval request form, addresses the
course outline components required by the Postsecondary Education Quality Assessment Board (PEQAB).
Final outlines will include other information specific to each program/school offering the course.
Course Title:
Web Development
Course Type:
Lower Level
Upper Level
Course Category:
Society, Culture and Commerce (SCC)
Science and Technology (ST)
Arts and Humanities (AH)
Prerequisite(s):
None
Credit Value:
3.0
Hours of Instruction Per Week:
3.0 hours (Lecture: X; Lab: 3; Tutorial: X)
Course Restrictions:
Not available to students in the following programs:
Bachelor of Commerce: e-Business Marketing
Bachelor of Commerce: Fashion Management
Bachelor of Journalism
Date of Approval:
November 2012
Date of Expiry:
November 2016
1.0
Course Description
This hands-on course addresses the design and development of websites using Adobe
Dreamweaver & HTML, and introduces students to a range of web development tools.
Students will research, assess, and use various Web 2.0 technologies and social media tools to
enhance the customer experience online.
Students will analyze, examine and evaluate websites based on well documented criteria. They
will design and develop a prototype website for a fictions business in an industry of their choice
using the concepts and tools learned in class, incorporating Web 2.0 applications and
technologies
2.0
Course Learning Outcomes
At the conclusion of the course the student will have demonstrated the ability to:
1. Analyze online websites and determine key elements needed to create a successful online
business.
2. Design and develop the business requirements for a basic e-business website.
3. Create the planning documents for a full web development project.
4. Identify the potential benefits and costs associated with website development and
maintenance.
5. Evaluate various web development tools and describe the advantages and disadvantages of
each.
6. Assess and use Web 2.0 technologies and social media applications to enhance the customer
experience.
7. Describe programming languages on the Internet and assess their application in e-business
websites.
8. Apply multimedia design guidelines to website design.
9. Develop website content (text and media) through research, collaboration and sharing of
information.
10. Describe and apply website optimization for search engines.
11. Investigate the strategic implications of using the Internet for marketing products and services of
established and emerging retailers and e-retailers.
12. Design and develop a prototype website for a factitious business using Adobe Dreamweaver, HTML,
CSS, and scripting languages.
3.0
Methods of Instruction/Delivery Format
o
o
o
o
o
o
4.0
Interactive lectures and discussion
Computer labs
Design assignments and web projects for individuals and groups
Multimedia presentations
Course text book reading assignments and exercises
Guest speakers
Required Texts and Supplies
2013). Web development, HTML and Dreamweaver: Making the web work for you. Whitby, ON:
Nelson.
4.1.
Recommended Reading (optional)
Plumley, G. (2011). Website design and development: 100 questions to ask before building a
website. Mississauga, ON: Wiley.
4.2.
Course Supplies
Not applicable
5.0
Evaluation
6.0
Course Schedule
Unit
Group assignment
In-class activities/quizzes
Final Group project
Mid-term examination
Final comprehensive examination
Total
10%
15%
20%
25%
30%
100%
Topics
Readings/Assignments
1
Preparing to Create a Website
Chapter 1
2
• HTML: Getting Started, Links, Images
• Research 2.0
Chapters 2, 5, 6
3
• HTML: CSS, Lists,Tables, Web Forms
• Finding Media for Projects
Chapters 3, 4, 7, 8
4
• HTML: Video, Audio,JavaScript
• Collaborating and Sharing Information
Chapters 9, 10
5
Web Development Tools
Notes
6
Integrating Social Media Tools
Chapter 11
7
Optimizing Your Web Site for Search Engines
Chapter 12
8
Mid-term Examination
9
Adobe Dreamweaver: Getting Started,
Creating a Web site, Developing a Web Page
Chapters 13, 14, 15
10
Adobe Dreamweaver: Text and CSS
Chapter 16
Adobe Dreamweaver: Images, Links, Menu
Bars
Adobe Dreamweaver: Tables, Forms, Media
Chapters 17, 18
11
12
13
14
7.0
Final Group Project Presentations
Final Comprehensive Examination
Classroom and Equipment Requirements
Lab Required
Chapter 20
Chapter 21
Chapter 22
Chapter 19