Catalog
March 2013
PINNACLE LEARNING
www.pinnaclelearning.in
Management
Management Accounting
Theory & Practice
Dr. S.K. Singh & Lovleen Gupta
The book has been developed and designed to fully meet the requirements of the
commerce, management and economics graduate / post graduate students of various
Universities and Management Institutes.
Main features of the book
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A systematic
and simplified approach will help the students in easily understanding
the subject matter.
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Each topic is followed by plenty of solved and unsolved problems from various
universities and professional examinations like B. Com, M. Com, C.A, C.S, ICWA etc.
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Concepts are explained with suitable problems and diagrams for its clear
understanding.
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A complete book for both theory and practice.
364 pp / Paperback / 2010
ISBN: 9788190445498 Pb: Rs 315
Rights: World
Introduction to
Human Resource Management
... a guide to personnel practice
Donald Currie
Offering a basic overview & a practical approach to HR & Personnel issues.
The text takes account of the fact that in addition to developing a sound understanding of
the relevant underlying ideas, theoretical concepts and matters of professional practice,
students at these levels need to develop competency in their practical applications. This
book is designed, therefore to achieve an appropriate academic - practical balance.
316 pp / Paperback / 2007
ISBN: 9788190445405 Pb: Rs 375
Rights: India, Pakistan, Nepal, Bhutan, Bangladesh, Srilanka, Maldives, Malaysia,
Turkey, Jordan, Cyprus, Iran, Iraq, Israel, UAE, Saudi Arabia, Yemen, Oman, Morocco,
Algeria, Libya, Egypt, Nigeria, Sudan, Ethiopia, Kenya, Zambia, Zimbabwe, Ghana,
Lebanon, Syria, Tunisia, Bahrain & Kuwait
Human Resource
Management at Work
“People Management and Development”
(3rd Edition)
Mick Marchington & Adrian Wilkinson
This new edition of the best selling text People Management and Development, is the ideal
text for anyone seeking a critical look at Human Resource Management (HRM) theory &
practice.
Combining the latest academic research with practical approaches to managing a HRM in
the workplace, the text is suitable.
Case Studies - more short cases and international cases to illustrate the links from theory to
practices and to help students understand real world implications of their studies.
468 pp / Hardback / 2007
ISBN:
9788190445429 Hb: Rs 700
Rights: India, Pakistan, Nepal, Bhutan, Bangladesh, Srilanka, Maldives, Malaysia, Turkey,
Jordan, Cyprus, Iran, Iraq, Israel, UAE, Saudi Arabia, Yemen, Oman, Morocco, Algeria,
Libya, Egypt, Nigeria, Sudan, Ethiopia, Kenya, Zambia, Zimbabwe, Ghana, Lebanon, Syria,
Tunisia, Bahrain & Kuwait
Human Resource
Development
Beyond Training Interventions (7th Edition)
Margaret Anne Reid, Harry
Barrington & Marry Brown
Human Resource Development (the new edition of Training Interventions) is revised and
updated to take account of the growing emphasis on interactive learning, online learning &
other recent developments. The new edition also adopts a more accessible and student friendly
approach to aid student learning with :- Case Materials, Examples, Activities etc.
Acclaimed on publications the most comprehensive British Analysis of training philosophies,
approaches, methods & their underlying historical context currently available in print,
successive editions of this text have ensured it remains a definitive text on training.
468 pp / Paperback / 2007
ISBN:
9788190445412 Pb: Rs 375
Rights: India, Pakistan, Nepal, Bhutan, Bangladesh, Srilanka, Maldives, Malaysia, Turkey,
Jordan, Cyprus, Iran, Iraq, Israel, UAE, Saudi Arabia, Yemen, Oman, Morocco, Algeria, Libya,
Egypt, Nigeria, Sudan, Ethiopia, Kenya, Zambia, Zimbabwe, Ghana, Lebanon, Syria, Tunisia,
Bahrain & Kuwait
Advertising &
Personal Selling
Dr. Neeru Kapoor
This book aims to introduce students to these fast-changing promotional tools. In order to
accomplish the challenge of providing students with the latest information in an organized
and compelling format, the book has been divided into two sections. Section I provides a
thorough coverage of various issues related to advertising-its role and importance, types,
objectives, budgetary decisions, media decisions, message formation, agency-client
relationship and various social, ethical and legal issues. On the other hand, section II deals
with personal selling and sales force management. The internal relationships of personal
selling and marketing strategy including the art of salesmanship, personal selling
objectives, in-depth analysis of sales executive’s primary responsibilities to the sales force,
selling process, techniques of controlling the sales effort, including sales budget, quotas,
territories, and sales and cost analysis have been explained extensively in the text.
The book is positioned primarily for the introductory advertising, marketing
communications, or promotions course as taught in the business/marketing curriculum.
It can also be used in journalism/advertising/communications courses at graduate and
post-graduate levels. Whether you are entering a career in advertising and personal selling
or are interested in the field as it relates to some other discipline, the text introduces you to
the concepts, theories and pragmatic operations of this challenging but never dull, field.
345pp / Paperback / 2012 Rights: World
ISBN:
9788192228402 Pb: Rs 315.00
Integrated Marketing
Communications
....Creative Strategy From Idea
to Implementation
Robyn Blakeman
Integrated Marketing Communications offers a class room - tested, step by step approach
that lays out creative processes & strategies for effective integrated marketing
communication, as well as how traditional advertising and marketing principles are
changing. Blakeman covers key areas from marketing plans, branding & positioning &
creative briefs to copyrighting design & considerations for each major media format. Book
also looks at visual & verbal tactics, along with the use of business theory & practices & how
these affect the development of the creative message.
267 pp / Paperback / 2009
ISBN: 9788190445481 Pb: Rs. 350.00
Rights: India, Pakistan, Nepal, Bhutan, Bangladesh, Srilanka, Maldives
Cases in Advertising &
Marketing Management
....Real situations for tomorrow’s
Managers
Edd Applegate & Art Johnsen
Students of Advertising & Marketing Management learn many concepts & theories in their
foundational courses, but real- world experiences and invaluable to understanding the
decision -making process. Cases in Advertising & Marketing Management offers students
the opportunity to apply what they have learned in previous courses to realistic situations
from the business world
Each of forty cases focuses on a contemporary problem or issue for students to identify &
analyze followed by discussions/ questions to help them work through the case toward a
reasonable solution.
The final chapters review important themes from the cases and look at several types of
advertising and marketing positions often found in agencies or companies.
217 pp / Paperback / 2009
ISBN: 9788190445474 Pb: Rs 495.00
Rights: India, Pakistan, Nepal, Bhutan, Bangladesh, Srilanka, Maldives
International Logistics
Donald F. Wood, Anthony P. Barone,
Paul R., Murphy, Daniel L. Wardlow
Designed for use in both the business world and in classrooms, International Logistics is
your authoritative guide to the organized movement of goods and services across national
borders. It explains in depth the differences in cultures, currencies, business standards and
transportation systems that make international logistics far more difficult to manage than
their domestic counterpart.
This indispensable guide will give you a hands on grasp of every aspect of contemporary
global logistics.
364 pp / Paperback / 2011
ISBN: 9788190445467 Pb: Rs 495
Rights: India, Bangladesh, Pakistan, Nepal, Bhutan, Srilanka, Maldives
Political Science
Contemporary India
Economy & Society
(2nd Edition)
Reena Marwah & Ameeta Motwani
The transformation of the Indian economy which started in the early 1990s and gathered
momentum in the following years has impacted the political and social climate in the
country as well. Contemporary India is now being recognized as a significant subject to be
understood by not only Indian students but also others who wish to understand India as it
becomes increasingly important as an economic and political force in the world.
Though understanding the basic features of India's economic, political and social systems is
imperative for all undergraduate students, it is not an easy task and requires an interdisciplinary approach. This book along with its first volume (Contemporary India:
Economy and Society) has been prepared to enable the students at the undergraduate level
understand India through its diversity emanating from its economic policies, political
framework and social structures.
pp / Paperback / 2013
ISBN: 9788192228426 Pb: Rs 315.00
Contemporary India
Politics & Society
(2nd Edition)
Tanuja Sachdev & Ameeta Motwani
The transformation of the Indian economy which started in the early 1990s and
gathered momentum in the following years has impacted the political and social climate in
the country as well. Contemporary India is now being recognized as a significant subject to
be understood by not only Indian students but also others who wish to understand India as
it becomes increasingly important as an economic and political force in the world.
Though understanding the basic features of India's economic, political and social
systems is imperative for all undergraduate students, it is not an easy task and requires an
inter-disciplinary approach. This book along with its first volume (Contemporary India:
Economy and Society) has been prepared to enable the students at the undergraduate level
understand India through its diversity emanating from its economic policies, political
framework and social structures.
230 pp / Paperback / 2013
ISBN: 9788192228433 Pb: Rs 315.00
Language & Literature
Antony & Cleopatra
New Critical Essays
Edited by Sara Munson Deats
This collection of thirteen original essays examines the performance, textual history, critical
reception and analysis of Shakespeare's play from a broad range of contemporary
approaches. The contributors cover a wide range of topics and utilize a diversity of
scholarly methodologies, including textual and performance approaches, intertextual
studies, and essays employing contemporary critical models, including feminism,
psychoanalysis, new historicism, and postcolonialism.
Paperback / 2012
ISBN: 978-415-41102-8 Pb: Original Price: £26.00, Special Indian Price: Rs. 795
The Merchant of Venice
New Critical Essays
Edited by John W Mahon,
Ellen Macleod Mahon
Four hundred years after its first performance, The Merchant of Venice continues to draw
audiences, spark debate, and elicit controversy. This collection of new essays examines the
performance and study of Shakespeare's play from a broad range of contemporary critical
approaches.
Paperback / 2012
ISBN: 978-0-415-41100-4 Pb: Original Price: £26.00, Special Indian Price: Rs. 795
Othello
New Critical Essays
Edited by Philip C. Kolin
One of Shakespeare's most complex tragedies, Othello has sustained through four centuries
a lively debate about universal features of the human experience, such as race and gender,
love and betrayal, and political conflict. This unprecedented collection offers readers
twenty original essays by some of the world's most distinguished Shakespearean scholars,
who provide cutting-edge analyses of the social, political, philosophical, and aesthetic
issues evoked by the play.
Paperback / 2012
ISBN: 978-0-415-41101-1 Pb: Original Price: £26.00, Special Indian Price: Rs. 995
Hamlet
New Critical Essays
Edited by ARTHUR F KINNEY
Shakespearean scholars shine new light on the world's most famous tragedy. With essays
covering a wide range of topics, from editorial and production issues to postmodern studies
of race and gender dynamics, this volume offers cutting-edge analyses of the play. The
refreshing insight and originality of the selections will surprise students new to
Shakespeare as well as experts in the field. For anyone interested in what is arguably the
most complex tale ever told, this book has enlivened a fascinating, age-old debate.
Paperback / 2012
ISBN: 978-0-415-41098-4 Pb: Original Price: £26.00, Special Indian Price: Rs. 495
The Tempest
Critical Essays
Edited by Patrick M. Murphy
This collection of critical essays on The Tempest traces the history of Shakespeare's
controversial late romance from its early reception and adaptation in the seventeenth and
eighteenth centuries to the present day with a selection of classic and original essays
pertaining to the play's use in the theater and in literary history. With the help of these wide
–ranging essays, readers may trace the interaction between theatrical performance and
critical reaction to explore and amplify the many interpretive possibilities of The Tempest.
Paperback / 2012
ISBN: 978-0-8153-2471-3 Pb: Original Price: £90.00, Special Indian Price: Rs. 995
Midsummer Night's Dream
New Critical Essays
Edited by Dorothea Kehler
“The teacher and student of Shakespeare will find much of value here." —Choice
Gathering some of the most important modern critical responses to one of Shakespeare's
best-loved and most-performed comedies, A Midsummer Night's Dream, this volume
offers essential insights into the play's relation to contemporary concerns including
feminism, deconstruction, new historicism, performance studies, and queer theory.
Paperback / 2012
ISBN: 978-0-8153-3890-1 Pb: Original Price: £26.99, Special Indian Price: Rs. 995
Julius Caesar
New Critical Essays
Edited by Horst Zander
Julius Caesar represents the decisive turning-point in the whole Shakespearean canon; with
it Shakespeare's interest began to shift from history to basic issues of human existence. This
collection of twenty original essays examines the performance, textual history, and critical
reception and analysis of Shakespeare's play from a broad range of contemporary
approaches.
Paperback / 2012
ISBN: 978-0-415-41099-1 Pb: Original Price: £26.00, Special Indian Price: Rs. 795
Richard II
New Critical Essays
Edited by Jeremy Lopez
Arguably the first play in a Shakespearean tetralogy, Richard his a unique and compelling
political drama whose themes still resonate today. It is one of the few Shakespeare plays
written entirely in verse and its format presents unique theatrical challenges. This
collection provides a comprehensive and up-to-date survey of the critical and theatrical
history of the play.
Paperback / 2012
ISBN: 978-0-415-56996-5 Pb: Original Price: £75.00, Special Indian Price: Rs. 695
Twelfth Night
New Critical Essays
Edited by James Schiffer
This volume in the Shakespeare Criticism series offers a range of approaches to Twe h,Night,
including its critical reception, performance history, and relation to early modern culture.
James Schiffer's extensive introduction surveys the play's critical reception and
performance history, while individual essays explore a variety of topics relevant to a full
appreciation of the play: early modern notions of love, friendship, sexuality, madness,
festive ritual, exoticism, social mobility, and detection.
Paperback / 2012
ISBN: 978-0-415-97335-9 Pb: Original Price: £80.00, Special Indian Price: Rs. 695
King Lear
New Critical Essays
Edited by Jeffrey Kahan
Using a variety of approaches, from postcolonialism and New Historicism to
psychoanalysis and gender studies, the leading international contributors to King bear:
New Critical Essays offer major new interpretations of the onception and writing, editing,
and cultural production of King Lear. This book is an up-to-date and comprehensive
anthology of textual scholarship, performance research, and critical writing on one of
Shakespeare's most important and perplexing tragedies.
Paperback / 2012
ISBN: 978-0-415-77526-7 Pb: Original Price: £80.00, Special Indian Price: Rs. 795
Macbeth
New Critical Essays
Edited by Nick Moschovakis
This volume offers a wealth of critical analysis, supported with ample historical and
bibliographical information, about one of Shakespeare's most enduringly popular and
globally influential plays. Its eighteen new chapters represent a broad spectrum of current
scholarly and interpretive approaches, from historicist criticism to performance theory to
cultural studies.
Paperback / 2012
ISBN: 978-0-415-97404-2 Pb: Original Price: £85.00, Special Indian Price: Rs. 795
Psychology
Perspectives in
Positive Psychology
N.K. Chadha, Harpreet Bhatia &
Daisy Sharma
PART ONE: CONTEMPORARY ISSUES IN POSITIVE PSYCHOLOGY
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Positive Psychology: Past and Present l
Role and Importance of Positive Psychology
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Psychological Well-being l
The Role of Emotions in Well-being l
Relationship Quality: A Key
Component of Emotional Well-being l
Mast Raho l
Effects of Meditation Styles on Stress l
Islam
on Positivism and Life Satisfaction. SPECIAL SECTION: Positive Psychology and Personal Growth:
Insights from Kabir and Indian Traditional Thought
PART TWO: APPLICATIONS AND IMPLICATIONS
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Successful Aging: An Introspection and Journey Through Positive Psychology Approach
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Graceful Aging: The Strategies l
Comparative Analysis of Adolescents from Double and Single
Parent Families on Psychosocial Correlates l
Psychological Journey from Neurosis to Nirvana
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Does Body Weigh on the Mind? Impact of Obesity on Depression, Self-Esteem and Body Image
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Enhancing Competence to become Employable: A Strategic Intervention by Higher Education
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Stress, Coping, and Optimism: A Comparative Study of the Public and Private Sectors l
Reiki as
a Complementary Healing Method. SPECIAL SECTION: Changing Meaning of Physical Disability
Through Positive Psychology
Hard Bound; ISBN: 9788190445498; Rs. 1195.00
Hotel Management
PRICE LIST
Author
Title
Price
Management
S.K.Singh & Lovleen Gupta
Donald Currie
Mick Marchington &
Adrian Wilkinson
Margaret Anne Reid, Harry
Barrington & Marry Brown
Neeru Kapoor
Blakeman
Applegate
Donal F Wood
Vibha Mathur
Management Accounting 2nd edition
Introduction to Human Resource Management
Human Resource Management at Work
Rs 315
Rs 375
Rs 700
Human Resource Development
Rs 375
Advertising & Personal Selling (Best Seller)
Integrated Marketing Communications
Cases in Advertising & Marketing Management
International Logistics (Best Seller)
International Business (Forthcoming)
Rs 315
Rs 350
Rs 495
Rs 495
TBA
Political Science
Reena Marwah, Ameeta Motwani
Ameeta Motwani, Tanuja Sachdev
Contemporary India - Economy & Society (2nd edition)
Contemporary India - Politics & Society (2nd edition)
Rs. 315
Rs. 315
Psychology
N.K.Chadha
Perspectives in Positive Psychology
Rs. 1195
Language & Literature
Deats
Mahoan
Kolin
Kinney
Murphy
Kehler
Zander
Lopez
Schiffer
Kahan
Moschovakis
Antony & Cleopatra New Critical Essays
The Merchant of Venice Critical Essays
Othello New Critical Essays
Hamlet Critical Essays
The Tempest Critical Essays
Midsummer Night’s Dream
Julius Caesar New Critical Essays
Richard II New Critical Essays
Twelfth Night New Critical Essays
King Lear New Critical Essays
Macbeth New Critical Essays
Rs. 795
Rs. 995
Rs. 995
Rs. 495
Rs. 995
Rs. 995
Rs. 795
Rs. 695
Rs. 695
Rs. 795
Rs. 795
Hotel Management
Feinstein
James A. Bardi
Clayton
Reid
Purchasing: Selection and Procurement
for the Hospitality Industry (8th Edition)
Hotel Front Office Management (5th Edition)
Introduction to Management in the Hospitality Industry
(10th Edition)
Hospitality Marketing Management (5th Edition)
Rs. 699
Rs. 499
Rs. 599
Rs. 699
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