D7.1 – Dissemination Plan
Deliverable ID: D7.1
Grant Agreement Nº: 313217
Project Acronym and Project Title: ARGOS – Advanced
pRotection of critical buildinGs by Overall anticipating System
Responsible partner: Laura Rodriguez (EVR)
Contributing partner: AIT, THA
Dissemination level: NOT EUCI / PU
Page number/Total number of pages: 1/43
PROPRIETARY RIGHTS STATEMENT. This document contains information, which is proprietary to the ARGOS Consortium. Neither this
document nor the information contained herein shall be used duplicated or communicated by any means to any third party, in whole or in
parts, except with prior written consent of the ARGOS consortium.
 This page is intentionally left blank 
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 2
Index
List of Tables .................................................................................................... 5
List of Figures................................................................................................... 6
List of Acronyms .............................................................................................. 7
1. Executive summary ...................................................................................... 9
2. Context and deliverable purpose ................................................................ 9
3. Approach, methodology and deliverable structure ................................. 10
3.1. Goal Determination ............................................................................................................ 11
3.2. Audience Identification ...................................................................................................... 12
3.3. Definition of messages ...................................................................................................... 12
3.4. Selection of communication channels ............................................................................. 13
3.5. Definition of activities ........................................................................................................ 13
3.6. Evaluation of achieved results.......................................................................................... 14
3.7. Feedback ............................................................................................................................. 14
4. Dissemination Plan .................................................................................... 15
4.1. Objectives ........................................................................................................................... 15
4.1.1. Widest audience of stakeholders in the sector .......................................................... 15
4.1.2. Collaboration links with partners ................................................................................ 15
4.1.3. Wide network of potential customers ......................................................................... 15
4.2. Audience identification ...................................................................................................... 15
4.2.1. CI Operators and National Centres for CI Protection ................................................ 17
4.2.2. Councils and authorities. ............................................................................................ 19
4.2.3. Researchers, academics, security experts, related projects and organisations
currently engaged in related EU projects ............................................................................. 19
4.3. Target Market ...................................................................................................................... 20
4.4. Definition of Messages ...................................................................................................... 21
4.5. Selection of communication channels ............................................................................. 23
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 3
4.6. Definition of Activities ....................................................................................................... 25
4.6.1. Activities File Card ..................................................................................................... 25
4.6.2. Dissemination Pipeline ............................................................................................... 29
4.7. List of Activities .................................................................................................................. 30
4.8. Partnership Model .............................................................................................................. 33
4.9. Feedback and evaluation................................................................................................... 33
4.9.1. Key Performance Indicators (KPI) ............................................................................. 34
4.9.2. Activity Report ............................................................................................................ 38
4.9.3. Project Report ............................................................................................................ 38
5. Conclusions ................................................................................................ 39
ANNEX I: ARGOS LOGO ................................................................................ 40
ANNEX II: ARGOS FOLDER DESIGN ............................................................ 41
ANNEX III: ARGOS POSTER DESIGN ........................................................... 42
ANNEX IV: ARGOS BROCHURE DESIGN ..................................................... 43
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 4
List of Tables
Table 1 - Target Market Vs Audience ......................................................................................... 21
Table 2- Messages during the project life cycle .......................................................................... 23
Table 3 - Communication Channels ............................................................................................ 24
Table 4 - Paper activity File Card ................................................................................................ 26
Table 5 - Workshop activity File Card ......................................................................................... 26
Table 6 - Event activity File Card ................................................................................................ 27
Table 7 - Online activity File Card ............................................................................................... 27
Table 8 - Dissemination Activities ............................................................................................... 32
Table 9 - ARGOS' KPIs ............................................................................................................... 38
Table 10 - Activity Report ............................................................................................................ 38
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 5
List of Figures
Figure 1- Dissemination Plan Stages .......................................................................................... 11
Figure 2 - Dissemination Plan tasks ............................................................................................ 11
Figure 3 - Audience Knowledge .................................................................................................. 12
Figure 4 - Types of communication ............................................................................................. 13
Figure 5- Groups of interest ........................................................................................................ 17
Figure 6 - Dissemination Pipeline................................................................................................ 29
Figure 7 - KPIs Definition ............................................................................................................ 34
Figure 8 - KPIs Cycle .................................................................................................................. 35
Figure 9 - ARGOS' activities ....................................................................................................... 36
Figure 10 - ARGOS' KPIs ............................................................................................................ 37
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 6
List of Acronyms
ARGOS
Advanced pRotection of critical buildinGs by Overall anticipating System
C2
Control/Command Centre
CI
Critical Infrastructure
DoW
Document of Work
EC
European Commission
KPI
Key Performance Indicator
PD
Person-Day
PM
Person-Month
PMC
Project Management Committee
SME
Small and Medium Enterprises
WP
Work package
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 7
Approvals
Name
Organization
Date
Visa
Document history
Revision
Date
Modification
Authors
0.1
15/04/2014
First version
Laura Rodriguez
0.2
23/04/2014
Second version
Laura Rodriguez
0.3
28/04/2014
Final version
0.4
26/05/2014
Added the Annexes III (project poster) and
IV (project brochure)
Laura Rodriguez,
Sofia Tsekeridou
Laura Rodriguez
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 8
1. Executive summary
A Dissemination Plan is necessary to build awareness of a project results and maximize its
commercial exploitation potential. A project cannot be considered to have had real impact if
there is no dissemination of its results beyond the boundaries of the project itself. The objective
of this Dissemination Plan is to lay down the foundations for effective external communication of
the ARGOS solution and the potential benefits to interested stakeholders at an international
level, focusing primarily in Europe.
During this document we are going to develop the dissemination strategy to be followed during
the entire project making clear the objectives for the dissemination plan, the messages to be
delivered, the target audience for each message and the list of activities to perform. To evaluate
the effect and impact for each of the activities a set of success indicators or KPIs will be
defined.
2. Context and deliverable purpose
Nowadays there is an excess of information that often makes it difficult to report new
developments and makes potential receptors of the information aware of it.
The two words 'information' and 'communication' are
often used interchangeably, but they signify quite
different things. Information is giving out; communication
is getting through.
Sydney J. Harris, American journalist
Getting information off the Internet is like taking a
drink from a fire hydrant.
Mitchell Kapor, co-founder of the Electronic
Frontier Foundation
So it is clearly necessary to plan how we will convey the progress and development of our
project to potential users. That is the main purpose of any dissemination plan, and is a goal we
should never lose sight of.
It is helpful for the development of a dissemination plan to think about dissemination in three
different ways:
 Dissemination for Awareness
The very first thing you want is for people to be aware of the work that your project is
doing. This type of dissemination is useful for those target audiences that do not require
a detailed knowledge of the project but may be interested on the project activities and
outcomes. Creating such an awareness of the project’s work it also very useful with the
“word of mouth” type of dissemination. It also helps create an identity and profile within
the community.
 Dissemination for Understanding
Once they are aware of the project, here will be a number of groups/audiences that
would need to be target directly with the dissemination activities because they are more
related to the purpose of the project or the subject matter hereof.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 9
 Dissemination for Action
“Action” refers to a change of practice resulting from the adoption of products, materials
or approaches offered by the project. These are the ultimate targets of the
dissemination plan, since will be those people that are in a position to “influence” and
“bring about change” within their organisations.
Information technology and business are becoming
inextricably interwoven. I don't think anybody can talk
meaningfully about one without the talking about the
other.
Bill Gates
Starting dissemination early increases its impact and enhances subsequent exploitation
opportunities. Providing stakeholders with advance notice of what is planned and include them
in the definition of the solution strengthens collaboration links with partners and helps to
establish and reinforce a wide network with potential customers.
The use of seminars, workshops and conferences to communicate work progress can be an
effective way of disseminating the obtained results and helps to stimulate on-going interest in
the project’s work. Achieving high levels of stakeholder’s involvement from the early stages of
the project leads to make the project into a real solution that meets the needs of end users, and
prevents it from becoming a research project without actual application.
For dissemination to be effective it must evolve in parallel to project development. Hence,
suitable mechanisms must be defined to review the effectiveness of the dissemination activities
and the necessity of change or evolve certain activities to make them useful for the
dissemination of the project results.
It is all too easy to spend time working on the planned
development and not enough time telling people about it.
MaPPit Project, University of Huddersfield
For that purpose this document will lay down the foundations for effective external
communication of the ARGOS project and commercial solution, providing the overall
communication strategy and indicating the list of schedules activities to be performed
throughout the project together with all the required procedural and evaluation mechanisms.
3. Approach, methodology and deliverable
structure
For the ARGOS project to effectively publicize its results to the external world a defined
dissemination methodology is needed. The ARGOS dissemination methodology is based in the
following key questions which define the dissemination plan:






What are the objectives the project dissemination plan wants to accomplish?
Who are our stakeholders and what are we offering to each one of them?
What do we want to disseminate?
What are the most effective ways of disseminating?
How do we prepare our strategy and turn it into an action plan?
How do we know we have been successful?
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 10
This key questions result in the following phases for the dissemination plan:
Figure 1- Dissemination Plan Stages
These four stages in the dissemination plan leads to the following task that must be done.
Figure 2 - Dissemination Plan tasks
3.1. Goal Determination
To succeed in a dissemination effort, the first step must be always the definition of what the
project stands for (mission, values …) and to whom is oriented.
For that purpose it is always useful to answer some questions firsts:
 What effect is your dissemination effort aimed at producing?
 What group or groups will your efforts benefit?
 In what ways will the group or groups benefit from your efforts?
 In terms of each goal, what major areas of accomplishments will be required?
 In terms of each major area of accomplishment, what quantity and/or quality will be
required for success?
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 11
3.2. Audience Identification
The second step in our methodology will be identify and profile the audience we need to target
with our dissemination plan. To decide which the best way to communicate something is we
need to know to whom we are talking to. For that purpose some analysis of the possible
stakeholders and audience is needed.
Within the audience we can always find different groups of interest, that are group of individuals
that have a clear interest or are going to be affected by development of the project. For example
we have local and central government, CI Operator, employees, members of the consortium…
Between these groups of interest is important to identify the primary group of interest, and
define the target audience in each one of them. Since the most successful dissemination
strategies will be those that actively engage users and deliver what the users both want and
need, it’s important to answer this questions once we have identified each group of interest:
 What do we know about them, what are their characteristics?
 What or who can make new information credible for them?
 What or who may influence them?
 Who within the group of interest could motivate a change or an action?
Figure 3 - Audience Knowledge
Once we have all this information is needed to draw a map that shows the relations between the
different groups of interest, including their level of influence on each other. With this information it
is possible to assign the best message and communication channel to each group of interest.
3.3. Definition of messages
The answer to a very simply question, what does the project want to disseminate? it is the core
of the messages the dissemination plan is going to send to each of the groups of interest. The
dissemination plan is going to provide a detailed list of messages and hints tailored according to
the category of the audience and stakeholder group, in terms of content, format, style and
support.
To ensure the message is understandable for the receiver is needed to take into account both
the channel and the purpose for the message. The information send in a message is not the
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 12
same if the intention of the message is to convey new facts or is alter attitudes or encourage
participation.
Finally the message must be:
 Clear
 Consistent
 Truthful
And it must also have:
 The right tone for the desired impact
 The key points highlighted
 What the audience want to know or find more interesting, or what they perceives as
most important to them.
3.4. Selection of communication channels
As important as the message and the target audience, is the communication channel use for
delivering the message. The tendency is to relay in the most obvious methods of dissemination
such as newsletter, websites, conferences… But it is important to evaluate which methods are
the more effective for each message and target audience. If not the project can be found in the
situation of not generating any impact on the target audience, even get the opposite result.
All the communication channels can be categorized in three different groups:
 Face to face communication (Workshops, seminars, presentations…)
 Written communication (Press releases, papers, reports…)
 Online communication (online discussions, web site, Twitter…)
To ensure that the efforts in dissemination are effective, a multi-strand approach is needed.
Figure 4 - Types of communication
3.5. Definition of activities
With all the information gather in the previous steps it is now possible to define a list of activities
to ensure that the messages arrives to the target audience. Some of the key points needed to
analyse before an activity is added to the list are:
 Is the activity suitable to target audience and the message?
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 13
 What are the cost and resources needed for the activity?
 How many time it will be needed to repeat the activity and how often?
 Could it be any legal, cultural or geographical consideration to take into account?
3.6. Evaluation of achieved results
A dissemination plan must be an evolving and developing process to be effective, since the
environment and circumstances can change and the dissemination plan must adapt to this
changes. For that purpose any successful dissemination plan must put in place mechanism for
reviewing the progress and extent to which the dissemination plan is meeting its objectives.
So it is important to establish clear targets and outsets to help in the review and measure of the
progress in the dissemination plan. One of the most effective ways of establishing targets is to
use the possible purposes of dissemination to focus and drive the dissemination.
The possible purposes are:
 Awareness of the project
 Support for the project
 Understanding of the project
 Involvement in the project
 Commitment with the project
It is also important to define what the project will consider a success, and also what each
dissemination activity will consider is success.
Finally for each activity in the dissemination plan is needed a method to measure success.
3.7. Feedback
A process for obtaining feedback for each communication activity must be defined together with
the mechanisms to receive it. The objective of these mechanisms is to detect and act upon the
weakness in the dissemination plan in a progressive manner.
To improve is to change; to be perfect is to change often.
Winston Churchill
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 14
4. Dissemination Plan
4.1. Objectives
The objective for the dissemination activities is to create strong awareness of the ARGOS
project at European level, multiplying its impact and subsequent exploitation
opportunities.
This definition could be summarized in three main goals:

Reach the widest audience of stakeholders in the sector.

Strengthen collaboration links with partners (current and future)

Establish a wide network with customers potentially interested in ARGOS
products.
4.1.1. Widest audience of stakeholders in the sector
The list of objectives that the dissemination plan is trying to accomplish to ensure this
goal is the following:

To build awareness of the project within law enforcements services, public
administrations, security organisations throughout Europe.

Engage the possible end-users in online discussion and build an on-line
knowledge community.

Spread the objectives of the project in different events (like Workshops,
seminars…).

Spread the project results and outcomes of the field trials.
4.1.2. Collaboration links with partners
The list of objectives that the dissemination plan is trying to accomplish to ensure this
goal is the following:

Promote the use of online collaborative tools in the day to day work

Ensure periodic meetings between the partners.
4.1.3. Wide network of potential customers
The list of objectives that the dissemination plan is trying to accomplish to ensure this
goal is the following:

Establish two-way communication channels between the Consortium members
and end-users.

Support the promotion of selected project results in a form that can be
understandable for potential users
4.2. Audience identification
In marketing and advertising, a target audience, is a specific group of people within the
target market at which a product or the marketing message of a product is aimed at. The
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 15
people that form this group is defined by the product or message, and could be for
example a certain age group, gender, type of work, educational level…
Identifying and profiling the audience to be targeted is the first step in a dissemination
plan, and the best way to select which channels of communication use and identify the
groups of interest within each target audience.
The primary target audiences for the ARGOS project are ARGOS’ stakeholders,
organizations involved in the security of Critical Infrastructures in Europe and Critical
Infrastructures Operators within Europe. Other organizations and relevant members of
the security area will also be targeted as audience such as ministries, city councils,
industrial associations, other related European projects…
Once the target audience is defined, the next step is selecting the different groups of
interest for the ARGOS project and gives them priorities.

Primary group of interest: This group encompasses the CI Operators in the
different sectors, but specially utilities (such gas/oil, nuclear energy) since the
project is first oriented to this kind of infrastructures. In this group are also
included the official organizations in charge of the protection of Critical
Infrastructures (CNPIC in Spain, KEMEA in Greece, CPNI in United Kingdom,
CCPIC in Rumania, SGDSN in France…). Some of them are belong to the ARGOS
Advisory Board such as:


o
Transgaz
o
Port Authority of Gijon
o
ČESP
o
Kavala International Airport
Secondary group of interest: Groups not identified as stakeholders but that can
spread the use of the ARGOS solution. For example the City Council from
several European cities, the ministries of defense, transportation …, civil
protection organization… This group includes some members of ARGOS
Advisory Board:
o
Madrid City Council
o
Civil Protection Dpt. Grevena
Tertiary group of interest: Groups which their opinion is important for the previous
groups, and thereof can influence in them. These are researchers, academics,
security experts, related smart cities projects and organisations currently
engaged in related EU projects. In this group is included another of the members
of ARGOS Advisory Board:
o
Institute for Studies and Power Engineering.
Finally for each one of these groups is going to be a description of their fundamental
characteristics such as type of organization, language considerations, influences,
knowledge…
The characteristics that are going to be revised for each group are:

Type of organisations: What kind of organisations (public, private, enterprises…)
are in this group of interest

Knowledge, opinions and demeanours: The relevant knowledge, opinions and
demeanours of the organisations and persons of this group of interest.

Barriers to overcome: The barriers that must be overcome for the group of
interest to use the ARGOS solution.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 16

Special characteristics: The special characteristics for this group of interest that it
is important to take into account.

Language and geographical considerations: The geographical situation and
language regarding these organisations.

Relationship with other groups: Possible relationships with other groups, type of
association and what kind of influence they have. Also by whom these
organisations are influenced.
Figure 5- Groups of interest
4.2.1. CI Operators and National Centres for CI Protection
The primary group of interest can be divided in two subgroups as they have very different
characteristics among them.
4.2.1.1 CI Operators


Type of organisations: There are primarily two kind of CI Operator, public
organisations dependent of the state (such as ports, airports…) and private
enterprises (electric and gas companies, water treatment companies…). It is
important to know to which subgroup belongs the CI Operator to select the best
way to address to them. Most of the organizations in this group are in the
following list:
o
Energy industry
o
Port Authorities
o
Airports
o
Transportation industry
o
Nuclear Industry
o
Water management industry
o
Food industry
Knowledge, opinions and demeanours: Since the members of this group are
all CI Operator they are very aware of all the legislation regarding the protection
of this type of infrastructures. They also have an extended knowledge in risk
analysis, security and topics regarding the protection of the CI. Normally they are
all interested in new technology and R&D in this field, so are receptive to this kind
of information.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 17

Barriers to overcome: The first and more important barrier is locating within the
company the person responsible for security plans and management of the CI.
Normally these kinds of companies are huge so is difficult to identify the right
people to whom send the information. The second problem often arises in
operators that depend on public agencies. Normally there are a number of
procedures and standards to be followed to obtain their involvement and
cooperation.

Special characteristics: These special characteristics will be identified
progressively during the execution of the dissemination plan.

Language and geographical considerations: These organizations are
scattered throughout Europe. Normally each country has one or several national
company that covers that niche in each of the different sectors, but some of them
are international companies. It’s important to know that the legislation regarding
the protection of Critical Infrastructures is not the same in every country and that
influence the CI Operators.

Relationship with other groups: The CI Operators are related with the National
Centres for CI Protection and the different government organizations, such as
ministries, that are in charge of the security policies in the different countries.
4.2.1.2 National Centres for CI Protection

Type of organisations: Since 2004 the European legislation states that the
responsibility to protect critical infrastructure is for the States Members and the CI
operators, and determines the development of a number of obligations and
actions, to be incorporated into national legislation. For that purpose several
countries in Europe have created the National Centres for CI Protection or have a
specific program to take care of this new legislation. Some of the organizations in
this group are in the following list:
o
CPNI - Centre for the Protection of National Infrastructure (United Kingdom)
o
CCPIC - Centre for Coordination of Critical Infrastructure Protection
(Rumania)
o
Norwegian National Security Authority
o
DHS - Department of Homeland Security (United States)
o
Secrétariat Général de la Defense et de la Securité Nationale (France)
o
BSI - Bundesamt für Sicherheit in der Informationstechnik (Germany)
o
CNPIC – National Centre for Critical Infrastructures Protection (Spain)

Knowledge, opinions and demeanours: These organisations have all the
knowledge in the actual legislation, and provide guidance and advice in physical
and cyber security.

Barriers to overcome: The main barrier with this group is to convince them that
the information or the solution the project proposes is useful for the CI Operators
in order to achieve their support.

Special characteristics: These special characteristics will be identified
progressively during the execution of the dissemination plan.

Language and geographical considerations: There is one of these
organizations in each country, so the language and special characteristics of
each country are pints to take into account.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 18

Relationship with other groups: These organisations are the contact point
between the CI Operators and the governments. They also have relationship with
technological partners and research centres.
4.2.2. Councils and authorities.
In this group of interest there are different government departments and local authorities.

Type of organisations: Some of the organizations in this group are in the
following list:
o
Law enforcement services
o
First response services
o
Public administrations
o
Local and regional authorities
o
Security organizations

Knowledge, opinions and demeanours: These organisations are aware of
specific threats related with their scope of knowledge (cities, local security,
internet, first response to crisis situations…)

Barriers to overcome: The barriers with this group probably will be low, since
the main objective with them is make them aware of the project.

Special characteristics: These special characteristics will be identified
progressively during the execution of the dissemination plan.

Language and geographical considerations: Since this group have
organisations from all around Europe the language and special characteristics of
each country are points to take into account.

Relationship with other groups: They have relationships with the CI Operators
due the need to coordinate the plans for first response with them
4.2.3. Researchers, academics, security experts, related projects
and organisations currently engaged in related EU projects
In this group of interest there are organisations that can help in the dissemination of the
ARGOS solution and results.

Type of organisations: Some of the organizations in this group are in the
following list:
o
Researchers and academics
o
Security Experts
o
Related projects
o
Organisations engaged in those related EU projects

Knowledge, opinions and demeanours: Between this group it is possible to
find specialized knowledge in the different fields of R&D that ARGOS project is
undertaken.

Barriers to overcome: The main problem that could arise in this group of
interest is not being capable of attracting attention to the project results.

Special characteristics: These special characteristics will be identified
progressively during the execution of the dissemination plan.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 19

Language and geographical considerations: Since this group have
organisations from all around Europe the language and special characteristics of
each country are points to take into account.

Relationship with other groups: Each member of this group has different
relationships with the other two groups of interest.
4.3. Target Market
A Target Market is a group of users or consumers to whom a company or organisation
wants to sell its products and services. Identifying the target market is an essential step in
the development of a dissemination plan since they are to whom it directs its
disseminations efforts. A target market can be separated from the market as a whole by
geography, buying power and demographics, as well as by psychographics.
Generally three criteria can be used to identify different market segments:

Homogeneity (common needs within segment)

Distinction (unique from other groups)

Reaction (similar response to market)
In the ARGOS project we can define four groups in which divide the target market for the
project:

End-users: Any organisation that can make use of the ARGOS solution. They are
the main target for the dissemination plan since the final objective is make
ARGOS a commercial solution.

Policy makers: organisations and persons that have a main role in the definition
and implementation of the legislation to apply to the CI Operators.

Technological partners: enterprises and industry related with the security sector.

Research community: Research centres, related projects in the EU.
When the two definitions, Target audience and target market, are linked between them it
is possible to have a more specific segmentation and hence adequate the dissemination
efforts.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 20
AUDIENCE
CI Operators and National Centres for CI
Protection
Councils and authorities.
Researchers, academics, security experts,
related projects and organisations currently
engaged in related EU projects
o Energy industry
o Port Authorities
o Airports
TARGET MARKET
End-users
o Transportation industry
o Nuclear Industry
o Water management industry
o Food industry
Policy Makers o National Centres for CI Protection
o Public administrations
o Law enforcement services
o Local, regional and national authorities
o First response services
o Security organizations
o Networking
Technological
partners
o Future cooperation
o Networking
Research
community
o Future cooperation
o Validation of results
Table 1 - Target Market Vs Audience
4.4. Definition of Messages
The definition of the messages that are going to be used during the dissemination of the
project it is one of the key points in any dissemination plan. It is important to bear in mind
that the messages to spread must change during the development of the project. In the
beginning of the project the important message to communicate is the objectives to be
achieved, but during the end of the project the focus change and the information that
must be spread are the actual results.
The messages must be also designed taking into account the target audience to who are
destined. For some of them it is only needed general information about the project but for
others the information send must be more specific. The message must be designed not
only bearing in mind the target and the phase of development of the project, but also the
impact or the results that must achieve (create awareness, highlight a result…).
The messages defined must be used as the underlying topics in the material and
activities performed during the duration of the project. For that purpose message must
follow a few rules when defined.

Must be clear and simple

Must be consistent between them

Must highlight the main points

Must have the proper tone to the audience

Must be truthful and inspire credibility

Must meet the audience needs
Bearing in mind these factors and the project objectives, the main messages to be spread
are the following:

ARGOS is an advance solution for the protection of critical infrastructures that
extend the “security zone” beyond the physical perimeter.

ARGOS is a solution that defines a multimodal network (combination of diverse
sensor) using semantic-technologies and smart engines, improving the early
warning systems and minimizing false alarm rates.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 21

ARGOS is a solution apt for remote semi-urban and no-urban environments due
its self-empowered system and energy-efficient systems.

ARGOS solution is improve the protections of citizens’ privacy rights since reduce
the use of image based systems.
The project can be divided in the following phases:
1.- Definition and end-user requirements: During this phase the end-users state
their requirements, needs and concerns regarding the protection of Critical
Infrastructures. Taking that into account the project develops the functional
requirements to fulfil.
2.- Development: Based on the functional requirements of the previous phase, the
project in this phase defines the technical requirements and implements the
solution.
3.- Testing: During this phase two field trials will take place and the final results of
the project will be obtained.
4.- Exploitation: The final stage of the project when the solution is available to the
public. This phase has his own Exploitation Plan that take care of the
dissemination of the solution to the right targets.
Since the key for a message to be effective is ensuring its constant alignment with the
project’s objectives, especially if these objectives change over time, it is important to
describe for each stage of the project, the fundamental elements of the messages to be
communicated.
Definition and end-users requirements:
One of the key points of the ARGOS project is to make it a real solution for the CI
Operator to use to improve their systems and give solutions to some of the gaps that
there may be in the actual systems.
For that purpose is very important in this stage to spread the awareness of the project
between the end-users and make clear the improvements that the ARGOS solution can
offer to them.
The message must highlight the main objectives of the project and also must encourage
the participation of the end-users.
Development of the project:
During this phase it is important that the public don’t lose interest so the continue
building of the awareness of the project is critical. To ensure that the project must
communicate the research funding and the advances in the ARGOS solution, but taking
care not to disclose confidential information.
In this phase the message differs depending on the target audience, highlighting
different points for each one of them.
Testing the solution:
In this phase the message must communicate the objectives of the project that are
being fulfilled and the spread the results of the field tests. The trustworthiness and
professionalism of the persons transmitting the messages becomes extremely relevant,
and also the objectiveness of the information.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 22
AUDIENCE
Councils and authorities.
Researchers, academics, security
experts, related projects and
organisations currently engaged in
related EU projects
* Present ARGOS solutions and objectives
* Present topics in which ARGOS is going to
innovate
* Announce the field test ARGOS is going to
do
Definition and end* Gather information of needs and gaps to
users requirements
overcome
* Ensure the functional requirements of the
project are useful to end-users
* Promote collaboration with end-users and
involvement in the project
* Present ARGOS solutions and
objectives
* Present topics in which ARGOS is going
to innovate
* Promote collaboration and involvement
in the project
* Get their support to disseminate the
project
* Present ARGOS solutions and objectives
* Present topics in which ARGOS is going to
innovate
* Promote collaboration and involvement in
the project
* Get their support to disseminate the project
* Present ARGOS achievements and
progress
* Gather feedback regarding the progress in
Development of the the project
project
* Ensure the technical requirements of the
project are useful to end-users
* Promote collaboration with end-users and
maintain involvement in the project
* Present ARGOS achievements and
progress
* Promote collaboration and maintain
involvement in the project
* Get their support to disseminate the
project
* Present ARGOS achievements and
progress
* Promote collaboration and maintain
involvement in the project
* Get their support to disseminate the project
* Make awareness of the field test and its
results
* Highlight the relevant results and the
improvements obtained.
* List the gaps and need that are fulfilled
by the ARGOS solution
* Get their support to disseminate the
project
* Make awareness of the field test and its
results
* Highlight the relevant results and the
improvements obtained.
* List the gaps and need that are fulfilled by
the ARGOS solution
* Get their support to disseminate the project
PROJECT PHASE
CI Operators and National Centres for CI
Protection
* Make awareness of the field test and its
results
* Get their attendance to the field test
* Highlight the relevant results and the
improvements obtained.
Testing the solution
* List the gaps and need that are fulfilled by
the ARGOS solution
* Gather feedback regarding the progress in
the project
Table 2- Messages during the project life cycle
4.5. Selection of communication channels
When analysing the type of communication channel to use to spread a message, is
useful to take into account some point before decide. These are some key point to review
with any communication channel:

Category: The category associated to the channel (Online, event, material,
paper…)

Size: The number of persons that can be reached with the communication
Channel. Below 15 people is Low. Between 15 and 50 people is Medium. And
above 50 people is high.

Cost: An estimation of the economic cost (excluding the effort cost). Below 500€
is Low. Between 500€ and 1500€ is Medium. And above 1500€ is high.

Strengths: The main advantages of this type of communication channel

Weakness: The main disadvantages of this type of communication channel

Observations: Issues to take into account
The list of communication channels used in ARGOS is the following:
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 23
Category
Newsletters
Website
Online
Online
Size
Large
Large
Cost
Low
Low
Strengths
* Large audiences can be
easily reached
* Can be made to have an
appealing design
* Can be used as event
remainders
* Large audiences can be
easily reached
* Can be made to have an
appealing design
* Can include all the
information required.
* Effortless segmentation.
* Interactive and dynamic.
* Large audiences can be
easily reached
* Can be used with general
audience or can be used with
a very specific target
audience
* Can be used as event
remainders
* Can be used to obtain
feedback and value
information
Weakness
Observations
* Can get lost in all the
information clutter
* Can be easily ignored
* Can only give a limited
information
It has to have a periodicity. Enough
time between the numbers to ensure
a meaningfully content but not too
much to avoid the loss of interest.
* To much information can
make the audience feel
overwhelmed.
* Requires specific skills to
make it effective
A project website is one of the most
versatile dissemination tools. It can
contain information for different
audiences. Add to it regularly so
people keep coming back.
* Requires a constant
supervision
* The content must be
meaningful
* Requires a very specific
language
* Can only give a limited
information
The most common tools in social
media are Linkedin, Tweeter and
Blogs.
For these means to be effective the
periodicity of the publications must be
more or less as follows:
Tweeter: 2 tweets per day
Linkedin: 2 post per week
Blogs: 1 post per week
Social media Online
Large
Low
Simposiums event
Small
Moderate
* Creates interest.
* Captures the audience.
* Significant planning required.
* Significant preparation
required.
* These are openly discursive events.
* They may be organised by ARGOS
or by a third parties
* Must be advertise well in advance
Small
Moderate
* Low probability of
misunderstandings.
* High involvement.
* Significant planning required.
* Significant preparation
required.
* These are openly discursive events.
* They may be organised by ARGOS
or by a third parties
* Must be advertise well in advance
Moderate
* Immediate feedback.
* Low probability of
misunderstandings.
* High involvement.
* Significant planning required.
* Significant preparation
required.
* Attendance problems.
* Cost of execution.
* These are demostration-bassed
events.
* They may be organised by ARGOS
* Must be advertise well in advance
* A large number of individuals
belonging to groups of interest
can be reached in person.
* Immediate feedback.
* Significant planning required.
* Significant preparation
required.
* Cost of execution.
* Going as an exhibitor can be very
high cost and must be study very
carefully.
* Going as a visitor is less expensive
but must be used jointly with other
channel(s) to reinforce
communication.
* Useful to create interest and
awareness
* Useful as a long term
remainder of the project
* Can be used to reach a
specific target audience
* Can be used to provaide
awareness of an specific
result or advance
* Cost of production
* Significant expertise needed
to designe them.
This type of material is only useful in
events (Workshop, Semminars,
Exhibitions…)
Semminars
Workshops
event
event
Moderate
Exhibitions
Event
Large
High
Folders
Brochures
Posters
Gifts (usb…)
Material
Material
Material
Material
Moderate
Moderate
Moderate
Moderate
Moderate
Moderate
Moderate
Moderate
Large
Moderate
Paper in
Scientific
Writen
publications
Press release Writen
Project
reports
Writen
* Significant preparation
required
* Cost of execution
Large
Low
*Large audiences can be
easily reached.
* May get lost in the information
clutter.
* May be ignored by a
This type of communication channel
significant proportion of the
is only meant to inform of an important
audience.
and very specific issue
* Can only convey limited
information.
Moderate
Low
* Can be used as content for
the Website or as topic for a
online disscusion.
* A carefully review must be
done since can contain
classified information
Reports on specific topics can be
posted on the website. Anything
developed by the project may be
useful to disclose
Table 3 - Communication Channels
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 24
4.6. Definition of Activities
When an activity is defined the disseminator coordinator (in this case everis) must ensure
that the following points are always met:

The name and image of the project are correctly used. Same as the colours,
typography and templates.

The project logo and the European Commission logo (to acknowledge their
funding) are always present in all dissemination material.

For written material, the following disclaimer is included within the cover page of
the all documents:
“PROPRIETARY RIGHT STATEMENT. This document contains information,
which is proprietary to the ARGOS Consortium. Neither this document nor the
information herein shall be used, duplicated or communicated by any means to
any third party, in whole or in parts, except with the prior written consent of the
ARGOS Consortium.”

For written material, the following disclaimer must be included beside the EC
logo:
“The research leading to these results has received funding from the European
Union Seventh Framework Programme (FP7/2007-2013) under the grant
agreement nº 313217.”

Dissemination material content does not generate conflict of interests among
project partners.
During the preparation of each activity during the execution of the dissemination plan a
detailed analysis must be done which shall include the following topics:

Type of activity: Type of activity to perform (online, event…)

Objective: The main purpose of the activity.

Message to submit: Message to be communicated.

Audience addressed: Group(s) of interest being targeted.

When: Timing for the activity

Frequency: Frequency of the communication activity.

Where: Place where the activity would be undertaken

Cost: The estimated cost of the activity

Effort: The estimated effort of the activity in human resources

Material: Type of material that must be generated or used
4.6.1. Activities File Card
Some examples of how to fill an activity file card:
Partner:
KEMEA
Type of activity:
Paper
Objective:
Write a paper for the "International Journal of
Critical Infrastructure Protection" regarding the
ARGOS Project
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 25
Message to
submit:
The benefits and improvements that the ARGOS
Project has undertaken in the Physical security of
CI.
Audience
addressed:
Publication of opinion pieces from leading
international scholars and high-ranking government
officials that tackle controversial issues related to
critical infrastructure protection that are of global
significance.
When:
During 2015
Frequency:
N/A
Where:
N/A
Cost:
N/A
Effort:
5 person/day
Material:
ARGOS templates and Logo
Table 4 - Paper activity File Card
Partner:
EVR
Type of activity:
Workshop
Objective:
Raise users awareness of the ARGOS Project
Message to
submit:
The beginning of the ARGOS Project, its objectives
an engage the end-users in the ARGOS online
community
Audience
addressed:
CI Operators in Spain, especially utility CI
Operators
When:
May - June 2014
Frequency:
N/A
Where:
Madrid, Spain
Cost:
Generation of the dissemination material, around
200€
Effort:
5 person/day
Material:
ARGOS Folders, brochures…
Table 5 - Workshop activity File Card
Partner:
VTT
Type of activity:
Conference + paper
Objective:
Message to
submit:
Raise users awareness of the ARGOS Project and
the progress achieved
The benefits and improvements that the ARGOS
Project has undertaken in the Physical security of
CI.
Audience
addressed:
Security personnel of CI environment, security
firms, research institutes...
When:
September 2015 (March 2015 for the paper)
Frequency:
N/A
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 26
Where:
Future security conference in Berlin, Germany
Cost:
Registration + travel
Effort:
5 - 10 person/day
Material:
ARGOS templates, brochures…
Table 6 - Event activity File Card
Partner:
KEMEA
Type of activity:
Online - Web Site
Objective:
* Present ARGOS achievements and progress
* Gather feedback regarding the progress in the
project
* Promote collaboration with end-users and
maintain involvement in the project
Message to
submit:
The benefits and improvements that the ARGOS
Project has undertaken in the Physical security of
CI.
Project ARGOS progress
Audience
addressed:
Security personnel of CI enviropmnet, security
firms, research institutes...
When:
N/A
Frequency:
N/A
Where:
N/A
Cost:
Domain and hosting
Effort:
1 PM
Material:
Design of the ARGOS Web site. Realization of the
contents for the web site.
Table 7 - Online activity File Card
Partner:
AIT
Type of activity:
Journal Paper
Objective:
Message to
submit:
Write a paper for the "IEEE Transactions on Circuits
and Systems for Video Technology" regarding the
ARGOS Project
Distributed low-power video and audio analytics
(hardware and software), combined with multimodal and multi-source fusion mechanisms, for
efficiently and in near real-time detecting suspicious
objects/events against a list of critical infrastructure
protection scenarios
Audience
addressed:
Research community, Critical Infrastructure
operators and stakeholders
When:
During 2015
Frequency:
N/A
Where:
N/A
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 27
Cost:
N/A (potentially publication costs)
Effort:
15 person-days
Material:
ARGOS templates and Logo
Table 8 - Paper activity File card
Partner:
THA
Type of activity:
Conference + paper
Objective:
Share ARGOS results with the scientific community
and with end-users responsible for critical
infrastructures protection systems and homeland
security
Message to
submit:
The benefits and improvements that the ARGOS
Project has undertaken in the Physical security of
CI.
Audience
addressed:
Security personnel of CI environment, security
firms, research institutes...
When:
During 2015
Frequency:
N/A
Where:
Berlin (Germany)
Cost:
Registration + travel
Effort:
1 PM
Material:
Data mining prototype module.
Table 9 - Event activity File card
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 28
4.6.2. Dissemination Pipeline
The Dissemination Pipeline is where all the relevant events for the ARGOS project will be registered and could easily be followed. This events
and activities will be in sequential order to facilitate the schedule of the different activities each partner must undertake.
Figure 6 - Dissemination Pipeline
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 29
4.7. List of Activities
This Dissemination Plan has a previous list of activities to perform during the duration of the project, but this list must be progressively refined and
updated according to the project’s development progression and the feedback obtained from the different activities performed. This list can be
found in the Project Folders so all the consortium members can update it. This list will have all the activities performed and planned, including all
the topics described previously.
Proposed Activity
Type of activity
Message
Presentation of ARGOS to security stakeholders.
International Exhibition Event specialized in Security
Management, Integrated Security Solutions, Guarding and
Monitoring Services, IT & Cyber Security etc
Target Audience
When
Month
Where
security stakeholders
09/05/2014
10/05/2014
11/05/2014
may-14 Athens Greece
Frequency
Cost
Effort
Material
Partner
SECUREXPO
Technical fair
2nd ERNCIP Operators Workshop: 'Technological Security
Solutions - Assessment, Selection and Development'
Workshop
CI Operators
19/05/2014
20/5/2014
may-14 JRC, Ispra Italy
N/A
2-4 PD
KEMEA
Presentation of ARGOS Solution to Spanish CI Operators
Workshop
CI Operators
03/06/2014
jun-14 Madrid (Spain)
N/A
3 PD
EVR
9 June 2014
jun-14 Prague
N/A
N/A
CUNI
jun-14 Athens Greece
N/A
minimum
KEMEA
Azerbaijan's Security Policy as a Tool of Peace and Regional
Stability Conference
Conference
Presentation of ARGOS project to the Azerbaijani audience and
Czech and Azerbaijani experts in security, development, and energy
partners through Jan Ludvik's policy brief, presentation, and
critical infrastructure protection
project leaflet dissemination
11th International Conference of John Jay College in Athens,
Greece, "The Rule of Law in an Era of Change: Security, Social
Justice and Inclusive Governance".
Conference
Presentation of ARGOS project
Summer Safety and Reliability Seminar / SSARS 2014
Seminar
Presentation of ARGOS project
ICCI 2014: Internatinal Conference on Critical Infrastructures
Conference
SAFECOMP 1st International Workshop on Reliability and Security
Workshop
Aspects for Critical Infrastructure Protection (ReSA4CI 2014)
Presentation of ARGOS project
CRITIS - 9th International Conference on Critical Information
Infrastructures Security
Conference
ICSDCI 2014: International Conference on Sustainable
Development of CI
Conference
DESEI+D 2014: II National Congress in R&D for Defence
Paper
ARGOS project paper
DESEI+D 2014: II National Congress in R&D for Defence
Conference
ARGOS Project Presentation and presentation of the Paper
Critical Infrastructure Protection & Resilience Europe
Conference
Presentation of ARGOS project
Presentation of ARGOS project and ARGOS project paper
11/06/2014
12/06/2014
13/06/2014
14/06/2014,
22/06/2014
23/06/2014
24/06/2014
25/06/2014
26/06/2014
27/06/2014
28/06/2014
Academic, scientists, researchers presenting research results on aspects of 07/08/2014
critical infrastructures and their protection
08/08/2014
members of the academia, government authorities representatives,
intergovernmental and NGO representatives, as well as, members of the
citizens' society
Researchers and engineers in academia and industry
09/09/2014
13/10/2014
Researchers and professionals from academia, industry and governmental
14/10/2014
organizations working in the field of the security of CI systems
15/10/2014
Academic, scientists, researchers and research scholars presenting
27/10/2014
research results on all aspects of sustainable development of CI
28/10/2014
Both military and defence personnel and academic technology providers
in all realms of security and safety applications.
stakeholders from industry, operators, agencies and governments to
collaborate on securing Europe
06/11/2014
07/11/2014
04/03/2015
05/03/2015
HOMSEC 2015: 5th International Fair on Technologies for
Homeland Security
Technical fair
ARGOS Project Presentations, potential customer
identifications
Trade fair on safety and security technologies. Audience is mix of military
personnel, government officials, security application integrators and
journalists on these fields.
Counter Terror Expo 2015
Conference
Present Argos solution to the audience by different means
Researchers and professionals from academia, industry and governmental
April - May 2015
organizations working in the field of the security of CI systems
Prague Security Conference
Conference
1 session (out of 3) dedicated to ARGOS project presentation
Czech & European security community, academia, public administration,
private sector, and media
InfoSecurity 2015
Conference
Present ARGOS solution to the audience by different means
10/03/2015
11/03/2015
12/03/2015
May 2015
June 2015
jun-14
ARA
Gdańsk/Sopot,
Poland
NCSRD
ago-14 Amsterdam
N/A
N/A
sep-14 Florence Italy
n/a
2-4 PD
Limassol
oct-14
Cyprus
REGISTRATION
5-10 PD
+ TRAVEL
oct-14
N/A
N/A
nov-14 N/A
N/A
10-15 PD
HIB
Registration
and travel
10-15 PD
HIB
nov-14
Zaragoza
(Spain)
mar-15 Amsterdam
KEMEA
KEMEA
KEMEA
mar-15 Madrid (Spain)
Booth renting
plus
dissemination
materials
10-15 PD
(brochures,
USB sticks,
etc)
HIB
abr-15 London
REGISTRATION
2-4 PD
+ TRAVEL
EVR
N/A
CUNI
may-15 Prague
jun-15 London
1 PM
REGISTRATION
+ TRAVEL
MIT
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 30
Proposed Activity
Future Security 2015: 10th Security Research Conference
Future Security 2015: 10th Security Research Conference
Type of activity
Message
Paper
ARGOS project paper
ARGOS project presentation or presentation of the
Conference
intermediate results if available at that stage (deadline ~June
2015) and ARGOS Paper presentation
Paper
ARGOS Project Paper
Future Security 2015: 10th Security Research Conference
Conference
ARGOS Project Presentation and paper presentation
Future Security 2015 : 10th Research Conference
paper
ARGOS project paper
Future Security 2015 : 10th Research Conference
conference
ARGOS project presentation
Security researchers and critical infrastructures protection personnel
September 2015
National security fair
Technical fair
Argos Project Exposition
Present Argos solution to the audience
01/09/2015
Future Security 2015: 10th Security Research Conference
Target Audience
When
Security researchers, topics include resilience, critical infrastructures
protection, crisis management
Security personnel of CI env., security firms, research institutes etc.
September 2015
September 2015
September 2015
International Journal of Critical Infrastructure Protection
Paper
ARGOS Project Paper
publication of opinion pieces from leading international scholars and highranking government officials that tackle controversial issues related to
October 2015
critical infrastructure protection that are of global significance.
Expert events/workshops organized by European Network of
Transmission System Operators for Electricity (ENTSO-E), by
invitation from ČEPS, a.s.
workshops
Presentation of ARGOS project through 1 - 3 participations by
Libor Stejskal and Jan Ludvik
members of ENTSO-E, experts for energy (electricity transmission and
distribution) critical infrastructure protection
Online promotion across the company’s websites, newsletters
Press communications
Online,
newsletter,
social media
MiraTelecom InfoDay
Online, Paper
Conference,
workshop
Presentation of Argos solution to companies
Conference,
workshop
Paper for the "IEEE Transactions on Circuits and Systems for Video
Technology" regarding the ARGOS Project
Paper
Paper for the "Elsevier Information Fusion Journal" regarding the
ARGOS Project
Paper
Paper for the "Elsevier International Journal of Critical
Infrastructure Protection" regarding the ARGOS Project
Paper
IEEE International Conference on Advanced Video and Signalbased Surveillance 2015
Paper
ARGOS Project Presentation
ARGOS Project Presentation
ARGOS Project Presentation
ARGOS Project Presentation
Distributed low-power video and audio analytics (hardware
and software), combined with multi-modal and multi-source
fusion mechanisms, for efficiently and in near real-time
detecting suspicious objects/events against a list of critical
infrastructure protection scenarios
The multi-source and multi-modal fusion and data mining
methodologies facilitating high quality early warnings for
critical infrastructure intrusions with minimum false alarm
rates
The advances in performance and quality of early warnings by
presenting advanced distributed audio and video analytics
hardware and software components interlinked with multimodal data fusion and data mining algorithms for semantic
level decisions on early warning alerts
The benefits and improvements that the combined
deployment and advanced algorithms for video and audio
analytics, data fusion and data mining would bring around for
efficient CI protection and high quality early warnings issuing
Professionals from industry and governmental organizations working in
the field of the security of CI systems, end-users
Professionals from industry and governmental organizations working in
the field of the security of CI systems, end-users
Presentation of Argos technology and innovation to relevant industrial
entities and SME’s
Presentation of Argos solution to companies like Petrom, Transelectrica,
Enel, Romanian Border Police, Ministry of Defense, Ministry of Internal
Affairs
Research community, Critical Infrastructure operators and stakeholders
Month
Where
sep-15 N/A
sep-15
Frequency
Cost
N/A
Berlin
(Germany)
Effort
10-15 PD
Material
Partner
HIB
REGISTRATION
10-15 PD
+ TRAVEL
HIB
sep-15 N/A
Berlin
sep-15
(Germany)
sep-15 N/A
Berlin
sep-15
(Germany)
Jyväskylä,
sep-15
Finland
N/A
REGISTRATION
+ TRAVEL
N/A
REGISTRATION
+ TRAVEL
REGISTRATION
+ TRAVEL
5-10 PD
VTT
5-10 PD
VTT
0,5 PM
THA
0,5 PM
THA
2 - 4 PD
VTT
oct-15 N/A
N/A
N/A
KEMEA
travel costs for
Libor Stejskal 0.5 PM
and Jan Ludvik
throughout 2015
CUNI
throughout 2014, 2015
MIT
throughout 2014, 2015
MIT
throughout 2014, 2015
MIT
throughout 2014, 2015
During 2015
N/A
Travel Costs
MIT
N/A
Potencial
publication
cost
15 PD
ARGOS
templates and
Logo
AIT
15 PD
ARGOS
templates and
Logo
AIT
15 PD
ARGOS
templates and
Logo
AIT
Research community, Critical Infrastructure operators and stakeholders
During 2015
N/A
N/A
Potencial
publication
cost
Research community, Critical Infrastructure operators and stakeholders
During 2015
N/A
N/A
Potencial
publication
cost
Research Community, CI protection operators and stakeholders
During 2015
ARGOS logo,
templates,
AIT
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 31
PAGE. 31
Proposed Activity
IEEE International Conference on Advanced Video and Signalbased Surveillance 2015
2015 IEEE International Conference on Multisensor Fusion and
Integration for Intelligent Systems
2015 IEEE International Conference on Multisensor Fusion and
Integration for Intelligent Systems
OVNIF Meetings
Type of activity
Message
The benefits and improvements that the combined
deployment and advanced algorithms for video and audio
analytics, data fusion and data mining would bring around for
Conference
efficient CI protection and high quality early warnings issuing
The benefits and improvements that the combined
deployment and advanced algorithms for video and audio
analytics, data fusion and data mining would bring around for
Paper
efficient CI protection and high quality early warnings issuing
The benefits and improvements that the combined
deployment and advanced algorithms for video and audio
analytics, data fusion and data mining would bring around for
Conference
efficient CI protection and high quality early warnings issuing
Adopt widely used standards/specs in ARGOS system for
Standardization/ interoperability, influence where possible the progress of the
industrial
standard/specification. Interoperability of solution,
awareness
advancement of specification
Target Audience
When
Month
Where
Frequency
Cost
Effort
REGISTRATION
5-10 PD
+ TRAVEL
Research Community, CI protection operators and stakeholders
During 2015
Research Community, CI protection operators and stakeholders
During 2015
Research Community, CI protection operators and stakeholders
During 2015
Pending
N/A
REGISTRATION
5-10 PD
+ TRAVEL
Industry and research community adopting the ONVIF specification
During 2015
Pending
Pending
N/A
N/A
Membership
fee + travel
15-20 PD
Material
Partner
ARGOS
brochures
AIT
ARGOS logo,
templates,
AIT
ARGOS
brochures
AIT
ARGOS logo,
templates,
brochures
AIT
Table 10 - Dissemination Activities
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 32
PAGE. 32
4.8. Partnership Model
To achieve ARGOS’ dissemination goals it is essential that all partners with
person/month in dissemination must participate in social media activities focused in
LinkedIn discussion and Twitter participation. Also they must be active users in the
ARGOS Blog.
To assure the participation following is a list with specific activities for the ARGOS’
partners to perform:

Partners should join all social pages created (Twitter and LinkedIn).

Partners should retweet ARGOS’ Tweets in order to reach a wider audience and
spread information.

They also should use the hashtags #ArgosProject, #Argos or mention the twitter
profile in their related tweets.

Mention different ARGOS’ social pages among them, in order to increase
followers or contacts per network. This means, for instance, if a new discussion
about “any topic” is started in LinkedIn, any partner can feel free to publish it on
any other social network.

Start discussions on LinkedIn about topics related to the project, in this sense,
technical, ethical and social discussion will be online and open to other
participants and contact on the network.
4.9. Feedback and evaluation
As has been discussed in previous sections, the key to have a successful dissemination
strategy is to evolve it during the lifecycle of the project. Hence the reviewing process and
the feedback mechanism are an integral part of every successful Dissemination Plan. For
that purpose there are three different approaches the project can take:

Formative evaluation: Revaluate the target audiences’ needs for information
periodically, which in turn can help develop new strategies or revise existing
ones. This method is useful when the dissemination plan is being designed and
the dissemination materials and strategies developed. Some useful questions to
bear in mind are:
o
What types of dissemination strategies do our target audience members
prefer?
o
Which strategies will most broadly and effectively reach our audiences?
The evaluation methods it can be used are interviews, focus groups, brief
surveys…

Process evaluation: Evaluate whether or not the dissemination methods used
are working as expected, and the extent to which the information is reaching the
target audience. This type of evaluation is good for monitoring and assessing the
implementation of the dissemination strategies and materials.
The evaluation methods that can be used are the following:
o
Website analytics
o
Social media analytics
o
Project progress reports
o
Interviews
o
Surveys

Summative evaluation: Determine the extent to which the target audience are
actually using the information it was disseminated. This type of evaluation is used
when assessing outcomes and results from dissemination strategies and
materials. Surveys, interviews and feedback form are typical methods of
evaluation for this strategy.
The mechanisms that are going to be used to evaluate the dissemination effort during this
project are:

Definition of Key performance Indicator or KPI’s.

Reports of each one of the dissemination activities performance

Periodic Project reports and meetings
In the following sections each one of this mechanism is going to be explain.
4.9.1. Key Performance Indicators (KPI)
Key Performance Indicators, also known as KPI or Key Success Indicators (KSI), are a
type of performance measurement that helps an organisation define and measure
progress toward its goals. So the key point in any KPI is that they are quantifiable
measurements, agreed to beforehand, that reflect the critical success factors.
So when choosing a KPI there must be always a way to accurately define and measure it.
It is also important to don’t change the definition and set clear target for each KPI. Some
typical marketing KPIs are, for example, number of tweets, number of post, number of
followers, traffic or visits in the website, downloads, mentions in other websites….
Figure 7 - KPIs Definition
So to define a useful KPI it is interesting to follow the SMART criteria. This means the
indicator has a Specific purpose for the business, it is Measurable to really get a value of
the KPI, the defined norms have to be Achievable, the improvement of a KPI has to be
Relevant to the success of the organization, and finally it must be Time phased, which
means the value or outcomes are shown for a predefined and relevant period (Specific,
Measurable, Achievable, Relevant and Time phased).
Since the final objective in the definition of any KPI is improvement, this creates the
following cycle:
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 34
Figure 8 - KPIs Cycle
4.7.1.1 How to measure KPI’s
In this days web analytics are very advanced and there are tools like Google Analytics,
Omniture and more that have made digital marketing measurement and reporting more
simple and accessible. Some of these tools are:

Google Analytics: web analytics solution that provides insights into the website
traffic and marketing effectiveness. From this application it is possible to measure
traffic, countries origin, etc.

Hootsuite: social media tool to monitor keywords, manage multiple networks as
Twitter, Facebook and LinkedIn. Provides information such as Klout level,
followers, etc. Hootsuite allows users to sort their followers by who has the most
influence on social networks.

Klout: Standard for influence. Someone’s Klout determine its social media reach
and also can measure its social media ROI.

LinkedIn own statistics, will be able to measure and compare KPI and its
success.
But as important as knowing the available tools, is to understand what they are
measuring. For example Google Analytics provides page-level details of where the
content is being read. This geographic information helps to understand where to allocate
more budget and resources based on where your audience is. Other example is Unique
Visits, which is the most standard measure of how many individuals have viewed one
content within a given time frame (typically a 30-day cookie window). This KPI provides a
good baseline for which to compare different forms of content and trends over time. Other
example of different types of measures are Bounce rates/time spent, Heat maps and click
patterns or social sharing.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 35
4.7.1.2 ARGOS KPI’s
The next step will be to decide which KPIs to choose for each one of the types of
dissemination activities ARGOS is going to perform.
Figure 9 - ARGOS' activities
Each activity must have its own KPIs, which not always are easily measurable. The
different KPIs choose for each activity are the following ones:
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 36
Figure 10 - ARGOS' KPIs
Following the KPI cycle, monthly monitoring of these KPI’s will be made to analyse,
adjust and improve the dissemination activities in which it is engaged.
The first set of objectives to achieve is the following:
ACTIVITY
OBJECTIVES
News Letters
● Have at least 30 subscribers
● Growth rate of 3%
Social Media
LinkedIn:
● One post every two weeks
● Get 20 views of the profile
Twitterr:
● One tweet per day
● Increase KLOUT punctuation 2 points per month.
● Achieve 10 new followers monthly.
Web-Site
● Have visits for at least 5 different countries each month
● Visitors which surfer less than 30 seconds must be inferior to 20%
● At least 50 visit per month
Blog
● Keep at least an average of 10/15 active users.
● Responses to publications in 2 days period
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 37
Publications
● Publish at least 5 scientific publications
● Publish at least 2 non-scientific publications
Events
● Make at least 3 Workshops
● Attend at least 10 different events
Table 11 - ARGOS' KPIs
4.9.2. Activity Report
After the performance of any activity related to events (workshops, seminar, conferences…)
during the execution of the Dissemination Plan, a report of the result must be fulfil. The
information gathered with this report will be used in the review of the dissemination plan
progress and to improve the following activities.
PARTNER
DATE
COUNTRY
PLACE
TYPE OF ACTIVITY
INTEREST FOR ARGOS
ROLE IN THE ACTIVITY
NUMBER ATTENDEES
DESCRIPTION OF THE
DISSEMINATION ACTIVITY
CARRIED
COST
EFFORT
MATERIAL USED DURING
THE ACTIVITY
RESULT
COMMENTS
Table 12 - Activity Report
4.9.3. Project Report
During the duration of the project two reports will be delivered with the following sections:
 List of no-online dissemination activities (workshop, scientific publications, press
releases…)
 Description of each one of the activities performance
 List of online dissemination activities (blog, online discussions, website, twitter…)
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 38
 Analytics and statistics for the online activities
 KPIs performance and analysis
 Conclusions
5. Conclusions
Having a good Dissemination Plan is the best strategy to build awareness of a project results
and maximize its commercial exploitation potential. For that reason the partner’s participation in
this plan is critical to ensure the proper development of any dissemination strategy.
The first step is identifying the target audience for the project and defining the groups of interest
between these audiences. In the case of the ARGOS project the first group of interest are the CI
Operators around Europe and the National centres of CI Protection. The second and third group
of interest are the authorities and the group formed by researchers, academics, security
experts….
Once the groups of interest are clear, the next step will be the definition of the ARGOS’
messages to spread. These messages must be adjusted to the type of target and the project
phase.
It is also important to select the correct communication channel for each message that is
intended to disseminate and the target audience.
From the communication channels to the messages to spread, it has been all carefully studied
and selected for the ARGOS Project to ensure that the goals identified during the dissemination
plan analysis are met by the dissemination plan execution.
Once the initial list of activities is defined, the feedback and evaluation process will ensure that
the activities are reviewed to guarantee its efficiency and usefulness. For that purpose a list of
specific KPIs has been conformed for each type of activity. These indicators will be periodically
revised to ensure that the level of performance expected is met.
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 39
.
ANNEXES
ANNEX I: ARGOS LOGO
The creative rationale behind the name was a mythological creature – ARGOS – with 100 eyes;
that signifies “surveillance” and represents the multimodal network of sensors (each of the eyes)
that the project will produce. Therefore, we decided to make a solid and compact (conveying the
idea of security) “O” resembling one eye. The red colour is associated with a warning or an
alert, quite in line with the project objective of anticipating threats, and the shade around the O
represents the extended security perimeter to which ARGOS aims. The grey, metal-like typo
brings to mind a stylish technological sense.
Colours to use during the project:
C: 0; M: 0; Y: 0; K: 40
R: 179; G: 179; B: 179
C: 0; M: 0; Y: 0; K: 70
R: 114; G: 114; B: 114
C: 0; M: 100; Y: 100; K: 0
R: 204; G: 51; B: 0
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 40
ANNEX II: ARGOS FOLDER DESIGN
As a first dissemination material, used during the Athens Workshop, a folder with the logo and
colours of the project was made:
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 41
ANNEX III: ARGOS POSTER DESIGN
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 42
ANNEX IV: ARGOS BROCHURE DESIGN
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 43
.
REFERENCES
Reference to external sources of information
The research leading to these results has received funding
from the European Union Seventh Framework Programme
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 44
COORDINATOR
everis Spain SL
PARTNERS
Mira Telecom S.R.L.
Aratos Technologies S.A.
INFITHEON Technologies
Centre For Security Studies (KEMEA)
HI-iberia Ingeniería y Proyectos SL
Research And Education Laboratory In Information Technologies
VTT Technical Research Centre of Finland
Thales Services SAS
Charles University in Prague
Athena GS3 Security Implementations Ltd
National Centre for Scientific Research Demokritos
Port Authority of Gijon
The research leading to these results has received funding
from the The
European
Union
Seventh
Framework
Programme
research
leading
to these
results has
received funding
(FP7/2007-2013)
under the grant
nº 313217 Programme
from the European
Unionagreement
Seventh Framework
(FP7/2007-2013) under the grant agreement nº 313217
PAGE. 45