STRATEGY
MAPPING 101
How To
Formulate A Robust
Strategy Map
For Your Organization
THAT YOU WILL GAIN FROM THIS COURSE
…without the help
of consultants.
1. Learn the foundations for successful Strategy
Execution.
2. Gain insight on how to identify your challenges,
define your Shift Agenda, and get your
strategy into action.
3. Work on your own material. You are challenged
to produce your own results during the course.
You will walk away with a first draft of your
organization’s Strategy Map.
4. Understand the relevance of sound objectives
to provide clear direction for your organization.
5. Get started on the strategy execution journey.
Having a robust map is only the beginning.
Discover the next steps.
KUWAIT
October 18
Courtyard Hotel
ABU DHABI
November 20
Rocco Forte Hotel
DOHA
November 8
La Cigale Hotel
DUBAI
December 17
Address Dubai
Marina Hotel
3000 AED / 235 KD / 3000 QAR
Organized by:
Course officially Endorsed by the ILM
This course is endorsed by the Institute of
Leadership & Management (ILM).
Upon successful completion and assessment
Participants will receive an endorsed certificate.
Follow us:
www.shiftINpartners.com
@ShiftINPartners
http://www.linkedin.com/company/shiftin-partners
COURSE OVERVIEW
Having a robust Strategy Map is a key competitive advantage and one of the fundamental pillars of a successful
execution of the strategy. This course will provide you with the basic guidelines of how to develop a strategy map
that can be used as the cornerstone in managing the strategy within your organization. The best part is that you
will develop the skills to do it yourself.
You will learn how to identify your current challenges and how to translate them into an actionable strategy.
Concepts like objectives, goals, outcomes, measures, indicators, KPIs, and other jargon of the strategy execution
will be clarified. Finally this course will help you understand how to get the most out of the strategy map, not
only as a management tool, but also as an effective communication instrument.
This is an “action learning” course. You will not be listening to a one-to-many presentation. You will be actively
engaged in the course. You will be asked to work on your own challenges, using your own examples and your own
materials. Your course facilitators will provide you with the knowledge required to do the work. They will help
and guide you through the process. However you are expected to roll up your sleeves and get hands-on the
problem.
AGENDA
8:00 – 8:30 Registration and welcome coffee.
8:30 – 9:00 Introduction to Strategy Execution.
9:00 – 10:40 How to Build a Strategy Map 1/2.
a. How to link the value/financial
perspective with customer /
market / stakeholders perspective.
b. How to translate your Value
Proposition.
c. How to map your stakeholders.
10:40 – 11:00 Coffee break.
11:00 – 12:00 How to Build a Strategy Map 2/2.
a. From building the internal
processes perspective to enablers
perspective.
b. Reflecting your Value Chain
and mapping your key processes.
c. Link processes to competitive
strategies.
d. Identifying the enablers
12:00 – 12:45 Concept in action:
Build your own strategy map.
12:45 – 13:15 Prayer Break*
13:15 – 14:00 Review and challenge your own
Strategy Map. (Hands-on assessment)
14:00 – 15:00 Lunch at the hotel’s restaurant.
15:00 – 16:00 The Strategy Map and the BSC
Assessment preparation.
Time to review and ask questions
before the exam.
16:00 – 16:30 Q&A and Assessment preparation.
16:30 – 17:30 Assessment.
17:30 – 18:00 Grading and assessment.
WHO SHOULD ATTEND?
This course is designed for people in private and public
organizations, from analysts to managers and directors, who
are seeking to either implement or refine their management
frameworks.
ABOUT SHIFTIN PARTNERS
ShiftIN Partners is a management consulting firm founded by
some of the most experienced consultants in the field of strategy
execution. Our professionals have successfully led several consulting
engagements worldwide, partnering with clients in such sectors as
financial services, oil and gas, utilities, and government to help
them overcome their execution challenges.
Like the shift key on the keyboard that transforms regular characters
into something completely different, ShiftIN Partners helps organizations
achieve the Shift necessary to transform them — from within.
Working hand in hand with clients, we “co-enable” customized
approaches and efficient solutions to help you embrace and embed
change to overcome strategic challenges. By ingraining a commitment
to strategy execution, we guide your organization on its ever-evolving
journey toward performance excellence.
OTHER COURSES BY SHIFTIN PARTNERS
Performance Management 101*, Strategic Alignment 101*,
Making Strategy Happen* (3 days course), EFQM 101,
People Management for Managers and Business Model
Generation. (*endorsed courses by the Institute of Leadership
and Management) www.shiftINpartners.com
*Prayer Break will be adjusted based on the course date
CONTACT DETAILS
To register yourself or a member of your
organization, please send us an email
or give us a call.
Discounts are available for 3 or more people.
events@shiftinpartners.com
UAE
Kuwait
Qatar
Abu Dhabi
Dubai
Mobile
+971 2 656 5866
+971 4 319 9343
+971 50 181 1804
+971 56 622 1662
+965 2 227 3752
+974 4 452 7987
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