MAR 3023 - Marketing Management - Section U01
Fall 2015 Semester August 24 – December 11, 2015
All quizzes are due by SUNDAY at 11:59pm
of the week they are assigned.
GENERAL INFORMATION
Professor: Greg Maloney
Phone: (305) 348-2571
Office: RB 348b
Fax: (305) 348-3792
Office Hours:
E-mail: gmaloney@fiu.edu
When emailing me make
By appointment at a mutually convenient time. Please call or email
sure to include the class
to setup an appointment.
and section “MAR3023
U01” in the subject line
COURSE DESCRIPTION AND PURPOSE
This course has the basic purpose of teaching you how to increase productivity (e.g., earning high returns
on investments and enhancing stakeholder value) via innovations in marketing exchanges that are
designed to serve and satisfy customers, particularly profitable customers. In this course you will learn
about marketing’s organizational function of managing processes for creating, communicating, and
delivering value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders.
COURSE STUDENT LEARNING OUTCOMES
At the end of this course students should be able to:
• Analyze a company’s marketing strategy and recognize appropriate marketing alternatives.
• Identify key marketing-related issues or problems.
1
• Manage the integrative functions of marketing (e.g., identify target market segments).
• Use practical buyer/seller behavior models to evaluate and improve marketing strategies.
COURSE STUDENT GLOBAL LEARNING OUTCOMES
At the end of this course students should be able to:
• Demonstrate knowledge of the interrelated effects of local marketing decisions on international
constituents and vice versa.
• Analyze marketing problems from local, international, and various cultural perspectives.
• Demonstrate a willingness to engage in solving marketing-related problems that pertain to various local,
international, and intercultural entities.
MAJOR& CURRICULUM STUDENT LEARNING OUTCOMES TARGETED
Students will be able to:
• Individually formulate, structure, support, and adapt written messages.
• Use information technology as a tool to do essential business tasks.
• Apply critical thinking skills to complex business problems.
• Use quantitative analytical skills.
• Demonstrate functional skills and knowledge in the study of marketing as a core subject.
TEXTBOOK
Click here to buy your textbook online at the FIU Bookstore.
M: Marketing, 3rd edition
Print ISBN-10: 007802885X
Print ISBN-13: 978-0078028854
COURSE PREREQUISITES
Please review information about prerequisites, and other important information here.
TEACHING METHODOLOGY
Course delivery may consist of a combination of readings (textbook and other), lectures, presentations,
videos, assignments, quizzes, exams, and group projects, and will focus on ensuring that students are
able to: apply core marketing concepts to real business problems with the goal of critically analyzing the
business situation and developing feasible marketing strategy solutions.
2
COMMUNICATING WITH THE INSTRUCTOR
Students should contact the instructor via email (gmaloney@fiu.edu) and make sure to include the class
and section in the subject line. The students should expect a response to this communication within 48
hours.
DISABILITY NOTICE
If you have a disability and need assistance, please contact the Disability Resource Center (University
Park: GC190; 305-348-3532) (North Campus: WUC139, 305-919-5345). Upon contact, the Disability
Resource Center will review your request and contact your professors or other personnel to make
arrangements for appropriate modification and/or assistance.
RELIGIOUS HOLIDAYS
The University's policy on religious holidays as stated in the University Catalog and Student Handbook
will be followed in this class. Any student may request to be excused from class to observe a religious
holy day of his or her faith.
ASSURANCE OF LEARNING
The College of Business cares about the quality of your education. Please read about the College's
commitment to Assurance of Learning.
RULES, POLICIES, AND ACADEMIC MISCONDUCT
It is expected that interactive learning and teaching will enrich the learning experience of all students, and
that each student will work in partnership with the professor to create a positive learning experience for
all. Student engagement is a necessary condition for an effective learning experience, and includes
contributions to debate and discussion (if any), positive interactive learning with others, and an
enthusiastic attitude towards inquiry. Everyone is expected to be a positive contributor to the class
learning community, and students are expected to share the responsibility of teaching each other.
Statement of Understanding between Professor and Student




Every student must respect the right of all to have an equitable opportunity to learn and honestly
demonstrate the quality of their learning. Therefore, all students must adhere to a standard of academic
conduct, demonstrating respect for themselves, their fellow students, and the educational mission of the
University. As a student in the College of Business taking this class:
I will not represent someone else's work as my own
I will not cheat, nor will I aid in another's cheating
I will be honest in my academic endeavors
I understand that if I am found responsible for academic misconduct, I will be subject to the academic
misconduct procedures and sanctions as outlined in the Student Handbook
Failure to adhere to the guidelines stated above may result in one of the following:
Expulsion: Permanent separation of the student from the University, preventing readmission to the
institution. This sanction shall be recorded on the student's transcript.
Suspension: Temporary separation of the student from the University for a specific period of time.
By taking this course I promise to adhere to FIU's Student Code of Academic Integrity. For details on the
policy and procedure click here.
NOTE: Intensive Auditing of the course will be conducted to prevent academic misconduct.
3
EXAM CONDUCT: No computers, cell phones, PDA’s, iPods, or other electronic devices will be permitted
to be out or accessible during exams. Be sure that such items are either not brought to class on exam days
or are properly secured in a backpack or purse where you will not have access.
EXAM POLICY: You must take each and every exam at the date and time announced in class. Failure to
do so will result in zero credit for that exam. This includes the final exam. Any deviation from this policy
because of illness or emergency must be cleared in advance and properly documented.
EXPECTATIONS OF THIS COURSE
In this course students will acquire an understanding of basic marketing concepts related to product
strategy, promotion, pricing, distribution, segmentation, targeting, and positioning. Students will also
critically analyze real business situations from assigned readings.
GRADING POLICY
COURSE REQUIREMENTS AND ASSESSMENT WEIGHTS
COURSE REQUIREMENTS
POINTS
Practice quiz
% OF
FINAL
GRADE
0
0%
Blackboard quizzes (10 @ 20 points)
200
27%
Marketing Specialization Module
50
6%
Exams (Midterm = 250 points; Final = 250
points)
500
67%
Total
750
100%
LETTER GRADE POLICY
LETTER
GRADE
% RANGE
LETTER
GRADE
% RANGE
LETTER
GRADE
%RANGE
A
93 – 100
B-
80 – 82.9
D+
67 – 69.9
A-
90 – 92.9
C+
77 – 79.9
D
63 – 66.9
B+
87 – 89.9
C
73 – 76.9
D-
60 – 62.9
B
83 – 86.9
C-
70 – 72.9
F
< 60
4
ASSESSMENTS & TASKS
Assignments from the text and other resources are listed in the course calendar for each class session.
Students are expected to pace their learning according to the posted course assignments.
All quizzes are due by SUNDAY at 11:59pm
of the week they are assigned.
Late work will be graded as follows. Assignments turned in: 1 day late (Monday 12am-11:59pm) =
20% deduction; 2 days late (Tuesday 12am-11:59pm) = 40% deduction; 3 or more days late
(Wednesday 12am and after) = 0 grade.
PRACTICE QUIZ
A multiple choice quiz that is designed to ensure your computer is setup and working
properly for actual quizzes.
QUIZZES
Twelve announced quizzes will be administered through Blackboard and will involve basic
questions about the assigned readings. You will have two attempts and the higher of the 2
scores will be your recorded grade. The two lowest quiz scores will be dropped. Only the ten
highest quiz scores will count toward your final grade.
MARKETING SPECIALIZATION MODULE
The Marketing Specialization Module is an online assignment that will familiarize you with various
marketing specializations that can be pursued and their potential impact on your career,
regardless of your major. Details on this assignment will be provided later.
MIDTERM EXAM
The midterm exam will be administered in class and will consist of a multiple-choice section
that tests your understanding of fundamental marketing concepts covered through the
midterm period.
FINAL EXAM
A non-cumulative final exam will be administered in class at the end of the term
to test your achievement of course-level student learning outcomes. The exam will
consist of multiple-choice, short answer, short essay questions that test your
understanding of fundamental marketing concepts, as well as your critical thinking
skills and ability to apply marketing concepts to solve business problems.
5
COURSE CALENDAR: WEEKLY ACTIVITIES SCHEDULE
QUIZZES/ASSIGNMENTS ARE DUE SUNDAY BY 11:59PM EACH
WEEK
Week #
DATES
1
8/24 8/28
READ: Overview of Marketing (Ch 1)
COMPLETE: Syllabus quiz
2
8/31 –
9/4
READ: Developing marketing strategies (Ch 2)
COMPLETE: Quiz #1
3
9/7 –
9/11
READ: Analyzing the Marketing Environment (Ch 4)
COMPLETE:Quiz #2
4
9/14 9/18
READ: Consumer behavior & Marketing strategy (Ch 5)
COMPLETE: Quiz #3
5
9/21 –
9/25
READ: Segmentation, Targeting, & Positioning (Ch 8)
COMPLETE: Quiz #4
6
9/28 –
10/2
READ: Business-to-business (B2B) marketing (Ch 6)
COMPLETE: Quiz #5
7
10/5 –
10/9
MIDTERM EXAM
8
10/12 –
10/16
READ: Product line management & Brand Management (Ch 10)
COMPLETE: Quiz #6
9
10/19 –
10/23
READ: Developing new products (Ch 11) & Global marketing (Ch 7)
COMPLETE: Quiz #7
10
10/26 –
10/30
READ: Pricing concepts for establishing value (Ch 13)
COMPLETE: Marketing Module, Quiz #8
11
11/2 –
11/6
READ: Supply Chain Management (Ch 14)
COMPLETE: Quiz #9
12
11/9 –
11/13
READ: Retailing and multichannel marketing (Ch 15)
COMPLETE: Quiz #10
13
11/16 –
4/20
READ: Integrated marketing communications (Ch 16)
COMPLETE: Quiz #11
14
11/23 –
4/27
READ: Advertising, Public relations, and Sales promotions (Ch 17)
COMPLETE: Quiz #12
15
11/30 –
12/4
FINAL EXAM (In class)
ADDITIONAL INFORMATION
Occasionally circumstances may force moderate changes in the information presented on the syllabus.
Consequently it is VITAL that you keep yourself aware of changes by being engaged in the class,
listening to the Professor, and reading all emails sent to your FIU emails.
Fgfgfgf
Marketing Specialization Module
Information will be provided at a later date
6