The Body of Persuasion: A Theory of the Enthymeme Author(s): Jeffrey Walker Source: College English, Vol. 56, No. 1 (Jan., 1994), pp. 46-65 Published by: National Council of Teachers of English Stable URL: http://www.jstor.org/stable/378216 Accessed: 24/05/2010 23:49 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/action/showPublisher?publisherCode=ncte. 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National Council of Teachers of English is collaborating with JSTOR to digitize, preserve and extend access to College English. http://www.jstor.org 46 THE BODY OF PERSUASION: THEORY A OF THE ENTHYMEME JeffreyWalker he generallyprevailing or theonemostfrequent conceptof the enthymeme, in the world of rhetoric and composition studies, tends to define it either as a kind of elliptical, informal syllogism based on probable rather than certain premises and on tacit assumptions shared by audience and rhetor, or as a kind of "Toulmin argument," or as a general mode of intuitive reasoning representable in syllogistic or Toulminian terms, or, most simply, as the juxtaposition of any idea with another that is offered as a reason for believing it. All such thinking starts from Aristotle's famous dicta that the enthymeme is a "kind of syllogism" or "rhetorical syllogism," and that rhetoric is a "counterpart" of dialectic (Rhetoric 1.1 [1355a]; 1.2 [1356b]; 1.1 [1354a]).' This prevailing definition, however, has recently been put in question (see in particular Conley, "Enthymeme"; Gage, "Theory"). And, as we will see, it is inadequate. In what follows, we will first reexamine the primary (and not exclusively Aristotelian) ancient sources from which a more adequate concept of the enthymeme can be derived. Then, we will consider the relevance of that concept to the analysis of modern discourse-specifically, to the analysis of Roland Barthes' "The World of Wrestling" and Martin Luther King, Jr.'s "Letter from Birmingham Jail," both of which appear in popular anthologies used in composition courses, and both of which provide good examples of modern-but unrecognized-enthymeming. The prevailing definition has, of course, some very real advantages. Chief among them is its tendency to emphasize the dialogic relation between writer and audience by requiring the writer to include the audience's thinking in the invenJeffrey Walker has just returned from a Fulbright Lectureship in Athens, Greece, where this article was completed. He is Associate Professor of English and Director of Composition at Penn State University. His publications include two previous articles in CollegeEnglish, and a book, BardicEthos and the American Epic Poem: Whitman, Pound, Crane, Williams, and Olson (LSU Press, 1989). He is coauthor, with Glen McClish, of the anthology InvestigatingArguments:Readingsfor College Writing (Houghton Mifflin, 1991). COLLEGE ENGLISH, VOLUME 56, NUMBER 1, JANUARY 1994 A THEORY OF THE ENTHYMEME tion process, rather than merely "adapting"the discourse to an audience considered after the fact, or considered only as an external "other" to be manipulated or accommodated by the writer's unilateral, monologic action (Gage, "Epistemology" 162-165). Such an approach to enthymematic rhetoric emphasizes both the ethics and the techniques of persuasion, as well as the epistemological and ideological nature of rhetoric by requiring the writer to examine carefully the system of presuppositions underlying any given line of reasoning. And since it is the epistemology/ideology of an audience that is in question, and not merely that of a romantically isolated individual, this approach then leads to some form of cultural criticism or to something like the ancient sophists' skeptical mode of inquiry into conventional belief. It is also the case, however, that the currently prevailing notion of the enthymeme as a "rhetorical syllogism" is problematic in several ways, especially as we find it too often oversimplified in English handbooks currently in use in composition classes. First, it all too easily permits an appropriation of the concept that takes inadequate account of what "syllogism" might mean in a rhetorical context or what it means in ancient Greek apart from (or before) the technical, specialized significance developed in Aristotle's treatises on logic and dialectic. Plato, for example, appears to have used the term syllogismos"to mean, simply, add up the results" (Quandahl 133). Similarly, we find the great sophist Isocrates using the word syllogisamenoiin reference to the way an "ordinary person" intuitively derives an inference or judgment from a bundle of observations (Against the Sophists7-8). This intuitive syllogizing, moreover, is set in opposition to what Isocrates calls "eristics," the logic-chopping verbal combat of professional dialecticians who claim to have precise or exact knowledge. Even Aristotle, at the beginning of the Topics,adopts a casual, informal definition of the "syllogism" as a logos, a "reasoning" or "discourse" in which "certain things having been laid down, other things necessarily derive from them" (1.1 [100a]). At this point he is probably drawing on a commonly received conception, one that would be familiar for the audience of an introductory lecture. In the same place, dialectical syllogizing is defined as reasoning from doxa, "generally accepted opinions," or more specifically as reasoning from doxa granted or accepted by one's interlocutor(s), one's audience (1.1 [100b]). My point is that the nontechnical meaning of "syllogism" in ancient Greek seems to be nothing more than ordinary, informal reasoning and inference, and that, in the context of discussion and debate, this meaning includes informal (as well as formal) reasoning/inference from probable assumptions granted by one's audience. If, then, "syllogism" can be used in such a sense with reference to everyday thought and discourse, why use "enthymeme" to name the same thing? By carelessly invoking "enthymeme" as "the rhetorical syllogism," we may be making a distinction without a difference. 47 48 COLLEGE ENGLISH What, then, if we take seriously (as indeed we should) the Aristotelian view of enthymemes as "the body of persuasion" (Rhetoric1.1 [1354a]) and enthymematic skill as the heart of skill in rhetoric? We may be confined to a narrow concept of argumentation, and of rhetoric generally, by tending to subsume it under "logic" of one kind or another, either syllogistic or Toulminian (on the inadequacy of this subsumption, see Perelman and Olbrechts-Tyteca 13-62; Perelman, Realm 1-20, New Rhetoric:Essays25, and "Rhetoricians" 195). Or, the enthymeme may be seen as merely one among many possible "devices" for persuading, possibly not even a very important one, rather than as a central principle for rhetoric. These are, of course, the outcomes we do in fact find in the rhetorical tradition of the Middle Ages and in the large majority of argumentation and composition textbooks today-insofar as either the enthymeme or argument is taught at all. But the notion of "enthymeme" does not in fact make a distinction without a difference. Or it need not. As Lawrence Green has recently pointed out in his essay "Aristotelian Rhetoric," Aristotle's grand premise that rhetoric is the antistrophosof dialectic (Rhetoric1.1 [1354a]) has, over the centuries, been the locus of interpretive controversies all too easily masked by the convenient, vague compromise used in most English translations, namely that rhetoric is the "counterpart" of dialectic. "Counterpart"suggests a loose equivalence, a loose analogy. Antistrophos, however, means something more specific: perhaps, as Green suggests, "a reciprocal and rule-governed transformation" (27). Rhetoric and dialectic are indeed related to each other, as are the enthymeme and syllogism, but the relation is one of systematic difference as well as similarity.The enthymeme, in short, is to the syllogism (or to Toulmin logic, for that matter) as rhetoric is to dialectic:not merely its "counterpart,"its loose equivalent, but its antistrophos,its differing sister. What, then, is an enthymeme? It may be, as Thomas De Quincey once declared, "mad to ask" (Conley, "Enthymeme" 168). I believe that we can, however, construct at least the outlines of a fuller concept of the enthymeme, one that may not commit us to the problems of the currently prevailing view while preserving its advantages. To do this, we will need to draw from non-Aristotelian as well as Aristotelian thought, for it is against the background of earlier uses of the term "enthymeme" (and its cognates) that Aristotle's appropriation can be most fully understood. This investigation, then, is our immediate job-after which we turn from theory-talk to practical application and to an assessment of the relevance that our fuller notion of the enthymeme has today. THE DEVELOPMENT OF THE ENTHYMEME IN GREEK THOUGHT As others have pointed out (Miller and Bee 201ff.), the root of the word enthymema is thymos, "heart," meaning the seat of emotions and desires, or of A THEORY OF THE ENTHYMEME motive, of the sometimes uncontrollable forces of desire and wish that drive human intentionality. Thymosis, moreover, often linked to both the production and the reception of passional thought and eloquent, persuasive discourse. Pindar, for example, tells how the crafty Hippolyta strove "with all her heart" (thymos)to seduce the ever-virtuous Peleus with "beguiling words" and "falsely inventing wove a tale" to persuade her husband that Peleus had tried to seduce her (Nemean 5, lines 26-31); Hesiod in the prologue of Worksand Days (line 27) tells his addressee, Perses, to "lay up these things in your heart" (thymos). The word enthymemaand its relatives clearly are grounded in such a field of meanings. As Miller and Bee have noted, for example, the verb enthymeomaihas a semantic range that includes such meanings as lay to heart, considerwell, reflect on, think deeplyabout, be hurt or angry at, form a plan, infer, conclude(202). "Enthymeming," then, would appear to include both the inference-making of the heart and the strategic intentionality of "forming plans." In the case of rhetoric, moreover, this strategic intentionality includes what I will call "kairoticinventiveness"-that is, an inventiveness responsive to what ancient rhetoricians called kairos,"the opportune" at any given moment in a particular rhetorical situation. For a pre- or non-Aristotelian notion of the "enthymeme" in rhetoric, our best sources are probably Isocrates and the otherwise unknown writer of the Rhetoric to Alexander, Anaximenes of Lampsacus. For Isocrates, enthymememaking is not only a matter of kairotic inventiveness, but is also linked to matters of style. In the Panegyricus,for example, he tells us that to suit the kairos of a discourse with "fitting enthymemes" and with "wordswell arranged"is the special gift of "those of good intelligence" (9-10). In Against the Sophists,likewise, he portrays the ability "to see what kairos demands, and speak a discourse wholly wrought with fitting enthymemes and words both rhythmic and musical" as the essence of rhetorical skill (16-17). These statements are fairly typical (see, for example, Evagoras 10-11 and Antidosis46-47, 319). In Isocrates, a mention of the enthymeme is seldom without, and seldom far from, a reference to stylistic matters; and indeed they often occur together in the same sentence. Isocrates' notion of the enthymeme, then, appears to include, or to be linked to, passional thought, kairotic inventiveness, and style-and it clearly occupies a central place in his conception of rhetorical skill. But Isocrates will not give us the satisfaction of a rigidly precise or systematic account of the enthymeme, since in general he denies the possibility or usefulness of "exact knowledge" and does not consider rhetoric reducible to techne(for a discussion of this denial, see Cahn). For more explicit codification, we must turn to Anaximenes' Rhetoricto Alexander, a sophistic technewritten probably in the generation after Aristotle (and for many centuries incorrectly attributed to Aristotle). What Anaximenes offers is the fullest surviving presentation of a sophistic notion of "enthymeme" that is generally taken both to precede and to follow Aristotle's Rhetoric,and that with a long 49 50 COLLEGE ENGLISH survival in Hellenistic, Roman, and Byzantine treatises appears to be the dominant tradition in antiquity (see Grimaldi, Studies 67-82; Conley, "Enthymeme"). According to Anaximenes, enthymemes are "oppositions" or contradictions "not only in words or in actions.., .but also in anything else." Enthymemes, he says, are to be invented by inspecting an opponent's discourse or an action for anything that is contradictory either with itself or with "the principles of justice, law, expediency, honor, feasibility, facility or probability," or with "the character of the speaker or the usual course of events." The speaker is then to make his own case by showing that his words or actions are "exactly contrary to those that are unjust, unlawful and inexpedient, and to the usual conduct of bad men, in brief to whatever is deemed evil," phrasing his enthymemes or oppositions as briefly and economically as possible (10 [1430a]). Anaximenes expands this account by noting that one invents and deploys enthymemes by following the methods of what he calls "exetastic" discourse, meaning what we might call inquiry, investigation, or critique. Exetasis, for Anaximenes, is an "exhibition" of inconsistencies in someone's intentions, deeds, or words (5 [1427b]), and is not a separate genre but a general method that is used in every kind of public discourse (37 [1445a]). The actual deployment of exetasis is to go as follows: first, one introduces "plausible pretexts" for proceeding to an examination; then, one examines the actions, words, or intentions in question, exposing the contradictions into which they fall. Finally, Anaximenes advises the speaker, "when you have carefully examined everything and have amplified your points, conclude by giving a concise repetition, recalling what you have said to your hearer's memory" (37 [1445a-b]). For Anaximenes, then, it would appear that an enthymeme is, or is like, the argumentational cap that finishes an exetastic movement: a concise, emphatic statement of an emotionally charged opposition, one that serves not only to draw conclusions but also to foreground stance or attitude toward the subject under discussion and to motivate the audience to strongly identify with that stance (this is "identification" as Kenneth Burke uses it [Rhetoric17-29, 55-59]). The audience is to feel not simply that the speaker's claims are true or probable, but that both speaker and claims are good and admirable, and the very opposite of what is false, bad, and detestable. Like Isocrates, Anaximenes appears to link stylistic with enthymematic concerns. Only seven of the thirty-eight chapters in the Rhetoricto Alexander are directly concerned with style, or with what Anaximenes calls the sources of "urbanity,"but, significantly, he begins with reference to the enthymeme: "Urbanity is achieved in this way--you state half an enthymeme, so that the audience may understand the other half for themselves" (22 [1434a]). Moreover, of the ten sources of "urbanity" Anaximenes discusses, seven seem highly relevant to the concise and emphatic statement of emotionally charged oppositions: brevity, A THEORY OF THE ENTHYMEME adapting "the ethos of the words" to that of the audience, methods of framing "twofold statements," clarity, antithesis, and parallelisms of structure and of sound. Moreover, while the other three sources of "urbanity"do not seem clearly related to the statement of brief, emphatic enthymemes-these are "lengthening" (by creating and multiplying divisions within a topic and dwelling on each), speaking at moderate length, and "composition" (the choice and arrangement of words)-they do seem relevant to the build-up of an exetastic movement and may perhaps also be seen as variant strategies for the statement of elaborated enthymemes. Anaximenes's discussion of style, in sum, seems mainly (though certainly not exclusively) concerned with the methods of effectively stating enthymemesthat is, with the methods of enhancing an enthymeme's prominence and memorability or what Perelman would call its "presence" in its audience's mind (New Rhetoric115-120, 144-148). There are, however, important differences between Anaximenes and Isocrates, and a failure to note them will commit us to an excessively narrow concept of the enthymeme. Anaximenes, after all, is the kind of sophist Isocrates most despises: one who considers rhetoric reducible to techne(and has therefore written a manual), and who, moreover, focuses his teachings chiefly on the methods of winning lawsuits (for Isocrates' disapproval of such rhetoricians, see Against the Sophists19-20 and Antidosis47-50). This emphasis is what explains the rather prosecutorial, inquisitorial nature that Anaximenes gives to both the enthymeme and the exetastic: he sounds very much like the eristical or combative kind of sophist, always "on the watch for contradictions," whom Isocrates takes to task. For Isocrates, enthymemes are used not only in the rhetorical combats of courts and assemblies, and not only in eristics, but also in poetry and what he calls the "philosophical" and panegyric kinds of discourse that he himself practices and teaches; and indeed the enthymemes in these latter genres he considers most "lofty and original" (Evagoras10-11; Antidosis46-47, 319). It is difficult to see how one could generate enthymemes in such genres exclusively by indicting the flaws and inconsistencies of an opponent. In a famous passage of the Panegyricus,one can see Isocrates exploiting oppositions in a noninquisitorial way to motivate identification, or what Perelman calls "adherence" (New Rhetoric 1-44, 49-54, 104-110), with his vision of Pan-Hellenism: Athens... has honored eloquence,which all desire in the wisely skilled;for she realizedthat by this alone we areuniqueamongall creatures,and that becauseof this advantagewe have surpassedthem altogether;and she saw that in other pursuitsfortuneis so capriciousthat often the wise fail and the foolish succeed, whereaswordspossessingboth beautyand art are not the fool'sbut are truly the work of an intelligent soul, and in this respect the wise and the ignorantmost completelydifferfrom each other;and she knew,furthermore,that whethermen havebeen liberallyeducatedfromthe startis shownnot in their courageor wealth or such advantages,but is most certainlymademanifestin speech,which is of all 51 52 COLLEGE ENGLISH suchsigns the surestproofof culturein everyone,andthatthosewho use discourse well are not only influentialamong their friendsbut also are truly held in high esteemby others.Andso farhas our city outpacedall othersin thoughtandspeech thather studentshavebecomethe teachersof the rest,so thatthe word"Hellenes" suggestsno longer a racebut a way of thought,and the title "Hellenes"appliesto those who share our culture ratherthan to those who share a common blood. (48-50) In this enthymeme of great persuasive force and enormous cultural power, Isocrates establishes the vision that defined the Hellenistic ideal of paideia for centuries to come. Its power derives not only from a syllogistic marshaling of evidence to justify a conclusion (the claim that Athens has become the school of all Hellas because it has most honored eloquence is, in truth, weakly supported here, though earlier passages do give it some evidential ground). Rather, this enthymeme's power lies in its use of emotively significant oppositions (human/animal, wise/foolish, cultured/ignorant, achievement/luck, etc.), defining eloquence as the distinguishing feature of human-ness and the distinctive sign of an accomplished and wise intelligence, to motivate the audience's admiration and desire-the wish that Athens should indeed be the school of Hellas-a desire that drives (or simply is) adherence with Isocrates' vision of a cosmopolitan cultural identity defined by thought (the distinctly human, the discursively constructed) rather than by blood (the animal and accidental). In considering the differences between Anaximenes and Isocrates, moreover, we should recall Isocrates' emphasis on the kairotic aspect of enthymemes, in particular his notion that the best enthymemes will be what he calls apotomos, "abrupt" (Evagoras 10-11). Abruptness may signify, from one point of view, simply the concise, emphatic quality that Anaximenes attributes to the enthymeme, or the idea that in public speaking enthymemes should be plain-spoken and to the point. But the adjective apotomosand the verb apotemnofrom which it derives have other kinds of significance also, including "cut off" or "sever," and in the adjective a sense of precipitousness, or metaphorically of surprise, as in the feeling of coming suddenly upon the edge of a cliff. What this suggests is that, as opposed to Anaximenes' somewhat mechanistic picture of an exetastic movement grinding out an inquisitorial "investigation," which is then pithily summed up by an enthymeme, for Isocrates the best and most effective enthymemes will in some sense come as a surprise and stand apart from or go beyond what precedes them. They will seize the kairos of the moment to move the audience to a decisive recognition that is or seems "lofty and original," while at the same time "cutting off" or shifting into the background other possible recognitions that may be latent in the buildup. This is what we see, again, in the passage from Isocrates' Panegyricus.The culminating vision or stance of that passage, while motivated and made persuasive A THEORY OF THE ENTHYMEME by the preceding exetasis, does not inevitably follow from it and certainly does not summarize it. Isocrates might, for example, turn to blaming Athens' disastrous failure in the recently ended Peloponnesian War on failure to "honor eloquence" and a consequent descent to politics determined by wealth, bloodloyalties, and brutal force. Such a turn would not serve his purpose in the Panegyricus,but it is latent in his exetasis; and it is pushed into the background by what he foregrounds. (In the following passage, he explicitly confronts this point by declaring that he does not want to seem to be praising Athens' cultural achievement "because I lack grounds for praising her conduct in war" [51].) Isocrates' enthymeme, in sum, arrives (for its audience) as a brilliant, inspirational stroke of insight, a decisive turn that brings suddenly into focus and gives memorable presence to a particular turn of thought the kairosof its moment has made possible; it is indeed apotomos. Between Anaximenes and Isocrates, then, we might derive a reasonably full picture of a sophistic, non-Aristotelian notion of the enthymeme that is pervasive in the Hellenistic rhetorical tradition: the enthymeme is a strategic, kairotic, argumentational turn that exploits a cluster of emotively charged, value-laden oppositions made available (usually) by an exetastic buildup, in order to generate in its audience a passional identification with or adherence to a particular stance, and that (ideally) will strike the audience as an "abrupt" and decisive flash of insight. To be most effective, this enthymematic turn will exploit a range of stylistic schemes (antithesis, parallelism, and compactness in particular) to intensify its impact and enhance its presence and memorability in the audience's psyche. As such, the enthymematic turn is the rhetorical move par excellencefor guiding an audience's inference-making and attitude-formation in a particular direction. From this perspective, we can understand why the ability "to see what kairos demands, and speak a discourse wholly wrought with fitting enthymemes" figures so prominently in Isocrates' account of discursive skill, and why, after Isocrates, the enthymeme would figure so prominently in Aristotle's account of rhetoric. For if the function of rhetoric is to guide an audience toward a particular recognition or stance or a choice of actions, then the setting-up and deployment of impressive enthymemes is indeed the essence and sum of what an effective rhetor does. All else is, as Aristotle says, "accessory"to enthymeming (Rhetoric1.1 [1354a]). Aristotle's appropriation of the term enthymemamust, I think, be considered to presuppose all that we have reviewed thus far. It is significant, for example, that the so-called "common material topics" for enthymematic invention in Rhetoric 2.19-the possible and the impossible, past fact and future fact, and largeness and smallness (of goods and evils)-are largely matters of opposition or contrast. It is significant, too, that the famous catalogue of twenty-eight "formal topics" in 2.23 53 54 COLLEGE ENGLISH begins with "opposites," and that, though not all of the remaining twenty-seven are clearly matters of opposition or contrast, most of them are (seventeen, by my count). Even those that are not obviously matters of exploiting oppositions tend to be illustrated with examples that do just that, as in topic #5, "looking at the time" (from Iphicrates' speech against Harmodius): "If, before accomplishing anything, I asked to be honored with a statue if I succeeded, you would have granted it. Will you not grant it now when I have succeeded? Do not then make a promise in anticipation but refuse it in realization" (1397b). All this is consistent with the picture we get from Anaximenes and Isocrates. The same is true for Aristotle's statements that the normal language of enthymemes is compact, antithetical utterance (2.24 [1401a]) and that opposites stand out more clearly when juxtaposed (3.27 [1418b]); or his discussion of the advantages of periodic style, rhythm, antithesis, metaphors, and "bringing-before-theeyes" for enthymemes (3.9-10); or his advice that the proof section of a speech should not consist of a continuous string of enthymemes, but rather that the enthymemes should be "mixed in" (3.17 [1418a]). As Thomas Conley has observed, these kinds of remarks suggest that Aristotle is thinking of enthymemes as "nicely turned sentences or [elenctic, rhetorical] questions raised at climactic points" ("Enthymeme" 171). Further, Aristotle's inclusion of pathos and ethos among the enthymematic sources of persuasion in 2.2-17 suggests that, like Anaximenes and Isocrates, he considers enthymemes to be "something more than an act of... reason" (Grimaldi, Studies 82) and to carry affective force-although he also says that enthymemes should not be used when one is trying to arouse pathos or project ethos, in which he seems to differ from his sophistic colleagues. One might, however, resolve the seeming contradiction by noting that it is mainly the exetastic buildup that will generate the affective charge and ethical posture that an enthymeme will then exploit; and one might note, as Kennedy does in his translation of the Rhetoric[123], that Aristotle does give examples of emotional appeals that take the form of enthymemes. (For discussion of this issue, see Grimaldi, Studies 147-151 and Commentary349-356; Fortenbaugh 11-18; Conley, "Patheand Pisteis";Wisse 20-29; Walker, "Enthymemes of Anger.") Aristotle's contribution to the notion of "enthymeme" is, of course, his insistence on its underlying rationality-his crucial and enormously productive recognition that, like the dialectical syllogism, the enthymeme relies on a basic, intuitive capacity for deriving inferences and forming judgments from relationships between ideas-so that condensed, antithetical expression alone does not make an enthymeme (Rhetoric 1.1 [1355a], 2.24 [1401a]). Aristotle's dialectical syllogism is, in effect, a kind of explanatory metaphor, a simplified one, for the kind of inferential process on which enthymemes depend for their effects. But, as Aristotle is careful to note (1.1 [1355a]), the enthymeme and syllogism are not the same, and the differences are more than matters of probability vs. truth or explicit A THEORY OF THE ENTHYMEME vs. implicit premises or reasoning from shared presuppositions, all of which are characteristic of both rhetoric and dialectic and are for the most part confined to the realm of propositional reasoning. We must, I think, consider Aristotle's account of the dialogic rationality of enthymemes as an addition to and emendation of a sophistic notion of "enthymeme" that he has inherited from his predecessors. The enthymeme, in sum, shares with the dialectical syllogism an underlying rationality grounded in the psychology of inference-making and of reasoning in a conversational exchange; but it is also, and distinctively, what Anaximenes and Isocrates describe. EXAMPLES OF MODERN ENTHYMEMING We can argue that the ancient concept of "enthymeme" has a direct bearing on contemporary discourse. One might, for example, point to John E Kennedy's famous "ask not what your country can do for you; ask what you can do for your country" as an enthymematic turn of Isocratean elegance; or one might point to Lloyd Bentsen's memorable gutting of Dan Quayle in the 1988 Vice Presidential debate-"I knew Jack Kennedy; Jack Kennedy was a friend of mine; and believe me, Senator, you're no Jack Kennedy"-as an enthymematic zinger worthy of Anaximenes. But probably some reservations and qualifications need to be kept in mind. The most obvious is the fact that very few modern writers (or speakers) have had a training in argumentation centered on, or even including, an explicit theory of the enthymeme, and thus are unlikely to be self-consciously turning enthymemes, though they may in fact be turning them. We should not then expect contemporary enthymeming to take the conventional stylistic form of ancient enthymeming. But as Aristotle points out, it is ultimately not any particular stylistic form that makes an enthymeme an enthymeme. What remains characteristic of the enthymeme today, I think, is that it is a stylistically intensified argumentative turn that serves not only to draw conclusions but also, and decisively, to foreground stance and motivate identification with that stance. And, further, its motivating force will derive not simply from a propositional logic (the kind that can be analyzed with syllogistic or Toulminian diagrams), but from what Perelman has called a "web" or network of emotively significant ideas and liaisonsthat may or may not appear as a structure of valueladen oppositions. A good example of modern enthymeming-without-knowing-it is Roland Barthes' sophistical performance in the lead-off essay of Mythologies,"The World of Wrestling" (reprinted in Waysof Reading [ed. David Barholomae and Anthony Petrosky] and in InvestigatingArguments [ed. Jeffrey Walker and Glen McClish]). Barthes, is, of course, aware of the classical rhetorical tradition, or a certain neoclassical interpretation of it, and of the enthymeme as well. In S/Z he calls it 55 56 COLLEGE ENGLISH the "foundation of all proof' (201, LXXXI/5 10). But for Barthes the enthymeme is only an "imperfect syllogism" or "deduction," being fallacious, incomplete, or "merely probable," and founded on "a current opinion, an endoxa,"rather than "a scientific verity." He consistently presents it-along with that other "old rhetorical deity," example/"induction"-as a "lure" by which Balzac's Sarrasine deludes himself, a lure made of "social discourse" that ultimately constitutes his "blindness" and "conducts ... the subject to the final castration" (S/Z 153-154, LXIII; see also 172-173, LXXII). As Barthes portrays it, the enthymeme is a tool or form of false consciousness, an instrument of ideological domination. It seems unlikely, then, that Barthes conceives himself as one who argues enthymematically. But in "The World of Wrestling," Barthes does exactly that-although the enthymeme as he actually uses it is not what he thinks it is; indeed, it is more like what Anaximenes and Isocrates describe. Here, for example, is the enthymeme with which Barthes ends his essay (it is, in fact, his final sentence): In the ring, and even in the depthsof theirinvoluntaryignominy,wrestlersremain gods becausethey are, for a few moments,the key which opens Nature, the pure gesturewhich separatesGood from Evil and unveilsthe figureof a Justiceat last intelligible.(21) This flourish of enthymematic eloquence clearly functions in its context as a "stylistically intensified argumentative turn" that is meant to stand forth as an "abrupt" and culminating flash of insight, and clearly serves also to project a stance-opposing the wrestler's actual (if momentary) glory to his apparent ignominy-a stance with which the reader is asked to identify. Whatever power this enthymeme has to motivate adherence derives not only and indeed not primarily from its quasi-syllogistic structure of claim-because-premise,which taken in isolation seems more than a little unpersuasive, but chiefly from its exploitation of a network of oppositions and what Perelman would call liaisons, which are established in the preceding discourse. The chief (though not only) constituents of this network are a linkage of wrestling to the associative cluster of spectacle/theater/Greek theater/religious ritual, and an opposition of the supposed ignobility of professional wrestling as "fake sport" to the nobility of theater as sacred spectacle. (There is also an opposition of the greater nobility of theater to the lesser nobility of athletic contests.) These liaisons and oppositions are themselves set up, early on, by a number of minor enthymemes such as in the first paragraph,"Even ... in the most squalid Parisian halls, wrestling partakes of the nature of the great solar spectacles, Greek drama, and bullfights: in both, a light without shadow generates an emotion without reserve," or in the second paragraph, "There are people who think that wrestling is an ignoble sport; it is a spectacle, and it is no more ignoble to attend a wrestled performance of Suffering than a performance of the sorrows of A THEORY OF THE ENTHYMEME Arnolphe or Andromaque" (15). These two enthymemes themselves are opportunistic turnings of comparisons and linkages set up in preceding sentences such as "Here we find a grandiloquence which must have been that of ancient theatres" (15). Insofar as the reader is willing at least to entertain Barthes' opening enthymemes, they form the kernel of the entire suasive procedure that follows. This procedure consists, for the most part, of an extended amplification and elaboration of the wrestling/spectacle/theater/ritual nexus, chiefly by way of an exetasis in which the wrestling match and the wrestlers themselves are examined as a system of signs representing the grand mythologies of "Suffering, Defeat, and Justice" (19) for its lower-class public. This exetasis, which takes up virtually all but the last two paragraphsof the essay, is itself punctuated by a number of minor enthymemes that serve to establish and foreground its major points. Most appear as pseudo-syllogistic inferences, announced usually with a "therefore," that invoke an insight (or what is meant to be seen as one) arising from the paragraph or paragraphs preceding them, and that are given what might be called syntactic prominence by being placed at the beginning (or sometimes the end) of their own paragraphs. What then follows usually takes the enthymeme as its point of departure, amplifying or extending the idea and leading to the next enthymematic turn. Much of what Barthes presents through this procedure is quite simply entertaining and cajoles the reader into granting the notion of wrestling as theater while giving Barthes himself the sympathetic ethos of an interested, witty observer who is not a culture-snob. But the major function of this web of enthymemes and amplifications is to foreground and give presence to the nobler implications of the wrestling-theater nexus, as in this enthymeme: "But what wrestling is above all meant to portray is a purely moral concept: that of justice. The idea of 'paying' is essential to wrestling, and the crowd's 'Give it to him' above all else means 'Make him pay"' (21). At the same time, the persistent, varied amplification of such ideas also serves to keep well out of sight opposite arguments that could plausibly be drawn from the same topological nexus-for example, the argument that considering wrestling as theater reveals what shabby theater it is. By means of this exetasis interspersed with "fitting enthymemes," Barthes gives himself the opportunity to declare, with another enthymematic flourish in his penultimate paragraph, This grandiloquenceis nothing but the popularand age-old imageof the perfect intelligibility of reality. What is portrayedby wrestling is therefore an ideal understandingof things; it is the euphoriaof men raisedfor a while above the constitutiveambiguityof everydaysituationsand placed before the panoramic view of a univocalNature, in which signs at last correspondto causes,without obstacle,without evasion,withoutcontradiction.(25) 57 58 COLLEGE ENGLISH Barthes is here drawing on Aristotelian notions of catharsisand the "philosophic" function of dramatic mimesis (representation of experiential universals), notions that are linked, at least for the educated reader his essay presupposes and requires, to the theater/Greek theater/ritual nexus. From the position established in this enthymeme Barthes can move, in his final paragraph and closing enthymeme, to the transmuting of wrestlers-who have now become the figures of a transcendent rite-into momentary gods. Barthes' penultimate and final enthymemes, then, are kairotic, opportunistic exploitations of argumentative potentials available from a cluster of value-charged, emotively significant ideas already made "present" to the reader's thought by the strategic deployment of oppositions and liaisons, amplifications, and paragraph-level minor enthymemes in the preceding discourse. And from this cluster, a virtual chord of adherence-motivating notions, Barthes' culminating enthymemes derive whatever suasive force they have. What we find in Barthes we see more clearly still in Martin Luther King, Jr.'s "Letter from Birmingham Jail." Unlike Barthes, of course, King is a modern writer who quite explicitly conceives himself as a rhetor. Some of his enthymemes clearly manifest the ancient paradigm, as in: Just as Socratesfelt that it was necessaryto create a tension in the mind so that individualscould rise fromthe bondageof mythsandhalf-truthsto the unfettered realm of creativeanalysisand objective appraisal,so must we see the need for nonviolentgadfliesto createthe kindof tensionsin societythatwill help men rise from the darkdepths of prejudiceand racismto the majesticheights of understandingand brotherhood.(?110) One can, of course, see this enthymeme as a Toulminian datum-so-claim kind of movement; which, again, is Aristotle's point. But clearly it is more than that. Its real adherence-motivating power lies in its exploitation of a web of oppositionsbondage/freedom, myth/creative analysis, half-truth/objective appraisal, dark depths/majestic heights, racism/brotherhood-and the relation of this web to ideas and liaisons established in the immediately preceding passages, such as King's alignment of himself with the Apostle Paul, the implicit opposition of Paul/Socrates and their persecutors, and King's narration of the frustrations and injustices that have impeded his campaign (and behind all this, perhaps, the grand mythic narratives these oppositions organize). This web is what lends salience and significance to the enthymeme's controlling opposition of Socrates to society, the alignment of "as Socrates felt.. . so must we see," and the varied repetition of "individuals could rise.. . help men rise." The elaborately schematized and figured style, moreover, makes the enthymeme stand out from what precedes it as a moment of high-spoken, impressive, and even aesthetically suasive eloquence. This enthymeme, in short, exploits the kairos of its moment to present a stance with which the reader is given a complex chord of rational and passional reasons to identify. A THEORY OF THE ENTHYMEME Not all of King's enthymemes, however, are so clearly classical-as in the "garment of destiny" passage: I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham.Injusticeanywhereis a threatto justice everywhere.We are caught in an inescapablenetwork of mutuality,tied in a single garment of destiny. Whateveraffectsone directly,affectsall indirectly.Never againcan we affordto live with the narrow,provincial"outsideagitator"idea. (?4) or, likewise, the enthymeme consisting mainly of King's one-page litany of when you have seen, which I can quote here only in abbreviated form: Perhaps it is easy for those who have never felt the stinging darts of segregation to say, "Wait."But when you have seen vicious mobs lynch your mothers and fathersat will and drownyour sistersand brothersat whim;when you have seen... then you will understandwhy we find it difficultto wait. There comes a time when the cup of enduranceruns over, and men are no longer willing to be plungedinto the abyssof despair.I hope, sirs,you can understandour legitimate and unavoidableimpatience.(?14) I do not propose to offer a detailed analysis of these familiar (to many) passages, but only to note that what makes them enthymematic is, once again, a groundsclaim kind of movement, in which the "claim"is not simply a proposition but an inferential and attitudinal complex-a stance-and the "grounds" consist not simply of a quasi-syllogistic premise but, more fully, of a cluster of emotively significant ideas (or images) that work to motivate a passional identification with that speaker's stance. Both enthymemes, moreover, arise from and respond to an exetasis in the paragraphs preceding them and are given prominence and memorability by means of striking figuration-the metaphors and parallelisms in the first, and the insistent anaphoras of the when you have seen passage in the second. What makes these passages seem less obviously enthymematic is the absence of an explicitly invoked set of oppositions. (A careful look, however, would make evident what kinds of oppositions are implicit, such as Providence, destiny, and God's elect vs. provinciality, the damned, and what one "cannot afford.") Moreover, both enthymemes are, aside from their key middle parts, somewhat loosely structured: the second, for example, finishes off with what Aristotle would call a maxim and an epilogue (Rhetoric2.21 [1394b]). King's argumentation can be seen, like that of Barthes, as a process of setting and up turning enthymemes. This is especially evident in the first part of the "Letter" (?11-22), as King responds point-by-point to the criticisms that have been lodged against him. Each segment is, in effect, an Anaximenean exetasis leading to an enthymeme. Significantly, King's enthymematic turns, like the two I have quoted above, include what are for most readers the most potent and memorable moments in the text. Further, they include not only those passages conventionally taught as examples of "logical appeal," such as the enthymemes in 59 60 COLLEGE ENGLISH the segment on just and unjust laws (?115-22), but also those taught as examples of emotional appeal. A fuller concept of "enthymeme" makes evident that such distinctions are to a large degree meaningless: the three traditional sources of persuasion-ethos, logos,pathos-are not separate kinds of "proof' but simultaneous dimensions of the enthymeme. As Aristotle, modern philosophical psychology, and Chaim Perelman all affirm, reason and affect are inseparably interwoven (Aristotle, Rhetoric2.1-11; Perelman, New Rhetoric140, 149-150; the rationality of emotion is discussed at length in Fortenbaugh, Solomon, de Sousa, Rorty, and Searle). Finally, King's argumentation well exemplifies the kairotic aspect of the enthymeme, its ability to seize the possibilities available at any given moment and to give those possibilities a particular realization and salience. We see this clearly in the two major enthymemes that conclude the "Letter." The first is the culminating moment of a lengthy exetasis (?12 3-44) in which King has been criticizing the failure of white moderates and the white church to actively support his cause: If the inexpressiblecrueltiesof slaverycould not stop us, the oppositionwe now face will surelyfail. We will win our freedombecausethe sacredheritageof our nation and the eternalwill of God are embodiedin our echoing demands.(144) This is immediately followed by the major segment of King's peroration (1?45-47), an additional exetasis in which he chides his white critics for commending the restraint of the Birmingham police in dealing with the demonstrators, and then turns the second of his concluding enthymemes: One day the South will know that when these disinheritedchildrenof God sat down at lunch counters,they were in realitystandingup for what is best in the Americandreamand for the most sacredvaluesin ourJudeo-Christianheritage, therebybringingour nation backto those great wells of democracywhich were dug deep by the foundingfathersin their formulationof the Constitutionand the Declarationof Independence.($47) Clearly, and as every careful reader of the "Letter" recognizes, both of these culminating enthymemes are capitalizing on the many liaisons and oppositions that the argumentation of the "Letter" has accumulated and made present to the reader-and giving that reader a powerful "chord"of motives for identifying with King's position. My point, however, is that each of these concluding enthymemes turns the argument differently, the first foregrounding the inevitability of victory, the second foregrounding the ethico-political nobility of the demonstrators. Each, in short, exploits a different kairotic possibility inherent in the structure of ideas that King has built, bringing the force of the adherences/identifications established earlier to bear in different ways. Neither enthymeme is a summing up or a restatement of the whole argument of "Letter from Birmingham Jail," nor, like Barthes' concluding enthymemes (or Isocrates'), is either fully predictable or A THEORY OF THE ENTHYMEME made inevitable by what precedes. King, for example, might have ended with denunciations of his detractors; and indeed such a denunciation is implicit, but left tacit, as part of the immediate background (or the flipside) of the enthymemes he turns. King's culminating enthymemes are, as Isocrates would say, apotomos, "abrupt,"decisive and fitting exploitations of the kairosof their particular discursive moments. CONCLUSION For both King and Barthes, argumentative or suasory procedure is very much what it was for Anaximenes and Isocrates, that is, a matter of setting up and turning enthymemes-or, in a large and complex argument, a progression from enthymeme to enthymeme to enthymeme, building up an accumulated fund of value-laden, emotively significant ideas (oppositions, liaisons, etc.) that are variously brought to bear, forcefully and memorably, in the rhetor's final enthymematic turns. The enthymeme remains, in sum, a vital principle in modern discourse, even when an adequate conception of the enthymeme is unavailable. And indeed, as Aristotle says, it could hardly be otherwise (Rhetoric1.1 [1354a], 1.2 [1356b]). Enthymeming is simply what people do, whether they think of themselves as doing so or not, whenever they attempt to persuade by means of discourse. Can we then say, with Aristotle and (perhaps) with Isocrates, that enthymematic skill is the essential or crucial skill in rhetoric, or at least in argumentation? If, as rhetoricians, we are to conceive virtually all discourse as rhetorical and therefore suasory-and thus as either explicitly or implicitly argumentationalthen I think we can. But with some qualifications. One is that enthymemes or enthymematic procedure may be different in different kinds of discourse such as, for example, fiction or poetry, or the belletristic essay, or the various kinds of scholarly, scientific, technical, and administrative prose. We need to consider what enthymemes are like, and how they work, in these discursive realms and at different points in history. Another important qualification is to say that, while enthymematic skill may be the crucial skill in rhetoric (or argumentation), Aristotle's notion that all the other skills of rhetoric are supplementary or "accessory"to enthymeming may be looking at the matter backwards. Can we not say as well that enthymematic skill depends on all the other skills? For all the means of persuasion available to rhetoric are brought together by, and contribute to, the enthymematic turn. As Isocrates says, to speak (or write) a discourse "wholly woven with fitting enthymemes," one must be able to "choose from the elements of discourse those things that should be used for the case in hand, and the tropes for joining and arranging them," be able to see "what kairos demands," and be able as well to speak (or 61 62 COLLEGE ENGLISH write) in words "rhythmically and musically arranged" (Against the Sophists 1617). In more contemporary terms, one must must know well enough the topoi of a discursive field (such as those that Aristotle lists for political, juridical, and epideictic argument in Rhetoric 1.3-14) to select "what should be used" for the particular case in hand; one must know the various discourse-level gambits, schemes, and strategies by which a discourse using and combining those topoi can be plotted as an argumentative progression (as opposed to merely "arranged" according to some static outline); one must be able to analyze one's rhetorical situation as well as recognize the shifting demands and possibilities of the immediate discursive moment (arguments arise in response to preceding arguments, or in anticipation of arguments to come or audience responses); and one must have a fluent command of the stylistic resources of the language in which one writes or speaks. All this, Isocrates suggests, is needed for genuine mastery of the strategic, kairotic skill of setting up and turning eloquent, powerful enthymemes. No wonder he thinks such mastery "requires study, and is the work of a vigorous and thoughtful mind" (Against the Sophists17). This is not to say that enthymeming is an "advanced" skill that cannot be learned before other, more "basic"ones, for as Isocrates and Aristotle recognize, everyone turns enthymemes. But it is to say that a trained excellence in enthymeming requires what Isocrates would call an extensive "discourse education" that cultivates not only advanced literacy but also phronesis(judgment and intelligence) and sophia(wisdom, skill) through critical, argumentative engagement with the argumentation of others in many discursive genres and in many fields of thought. This is the sophistic kind of discourse education we see represented in Plato's Protagoras,both in the symposiastic debate on issues of ethical and political philosophy and in the critique of an argument in a poem by Simonides. A genuine understanding of enthymematic art cannot be acquired from simplified, prescriptive recipes and formalistic models, but only from analytical and critical study of actual argumentation and from one's own accumulated experience as a producer of argumentation (in symposiastic debate, in declamation exercises, etc.) over an extended period of time. There is, in sum, a great deal more to skillful enthymeming, or to argumentation, than knowing something about Toulmin logic, Venn diagrams, or the basic forms of the syllogism-though such models might be presented (with the reminder that they are ultimately inadequate) as simplified, approximate analogies for the kind of inferential process that underlies the enthymeme and gives it its persuasive force. Such reductions may be helpful for the novice, but they eventually must be discarded. The view of enthymemes that we have taken in this essay is not, in fact, incompatible with what has been the conventional view. Effective argumentation that is ethically and intellectually responsible is indeed a matter of dialogic reasoning that seeks to incorporate the audience's knowledge and beliefs as well A THEORY OF THE ENTHYMEME as the rhetor's, and an enthymeme is still a figure-any figure- that connects an idea with reasons for believing it and that relies on its audience's inferential powers. But that is not all it is and does. The enthymeme is also, and distinctively, a stylistically striking, kairotically opportunistic, argumentative turn that not only presents a claim but also foregrounds an inferential and attitudinal complex, a stance; that invokes not only a premise (or warrant) as justification but a "chord" of value-charged, emotively significant ideas to motivate a passional adherence or identification with its stance; and that is not only a form of passional reasoning but also an architectonic principle for both the invention and structuring of suasive discourse (for a similar view, see Gage, "Theory"). This way of looking at the enthymeme seems richer, more complex, and more flexible than the conventional view, more consistent with modern theories of persuasion and argument-particularly those of Kenneth Burke and Chaim Perelman-and more descriptive of actual argumentational practice. We have, in sum, a double view of enthymemes: "enthymeme" as a complex structure of intuitive inference and affect that constitutes the substance of an argument; and "enthymeme" as a structural/stylistic turn that caps an exetasis, gives the inferential/affective substance a particular realization with a particular salience for a particular discursive moment, and by doing so constructs or shapes its audience's perception of just what "the argument" is. The latter is what Anaximenes and Isocrates describe; the former is what Aristotle tries to analyze. The enthymeme is both, and is in both senses truly the "body of persuasion." NOTE 1. For recent discussion of the enthymeme, see Michael Hood's bibliography. The most relevant sources for the present study are: Lloyd Bitzer, "Aristotle's Enthymeme Revisited"; George P. Boss, "The Stereotype and Its Correspondence in Discourse to the Enthymeme"; Thomas Conley, "The Enthymeme in Perspective"; Jesse G. Delia, "The Logic Fallacy";John T. Gage, "A General Theory of the Enthymeme" and The Shape of Reason;Lawrence Green, "Enthymemic Invention"; William M. A. Grimaldi, Studies in the Philosophyof Aristotle'sRhetoric53-82; and James Raymond, "Enthymemes, Examples, and Rhetorical Method." The arguments of Conley and Gage are the closest to the position that I take here. WORKS CITED Anaximenes of Lampsacus. Rhetoricaad Alexandrum. Trans. H. Rackham. Cambridge: Harvard UP, 1957. Aristotle. Rhetoric.[3 translations:] Freese, J. H. Cambridge: Harvard UP, 1926. Kennedy, George. New York: Oxford UP, 1991. Roberts, W. R., and I. Bywater. New York:Modern Library, 1954. 63 64 COLLEGE ENGLISH . PosteriorAnalytics, Topica.Trans. H. Tredennick and E. S. Forster. Cambridge: Harvard UP, 1960. Barthes, Roland. S/Z. Paris: Editions du Seuil, 1970. -- . "The World of Wrestling." Mythologies.Trans. Annette Lavers. New York: Hill and Wang. 1972. 15-25. 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