Google and Microsoft By: Anne McKinnon Ayana Chavis Ryan Acton Ethan Becker-Menditto Industry Formal Name: Internet Information Providers Google- Search Engine Industry and Advertising Industry Microsoft- Application Software Microsoft Corporation. Yahoo! Finance. (2013). Retrieved from finance.yahoo.com/q/in?s=MSFT+Industry Google Inc. Yahoo! Finance. (2013). Retrieved from http://finance.yahoo.com/q/in?s=GOOG Google vs. Bing http://www.youtube.com/watch?v=r_G05k z8IXk History Google • Founded in 1998 • By December, Google was named Top Search Engine • Important dates • 32,467 employees Google. Google Timeline. (2012). Retrieved from http://www.google.com/corporate/timeline/#2008.6 History Microsoft • Founded in 1975 • First Operating system released in 1980 • Other important events Bellis, Mary. "Microsoft - History of a Computing Giant." About.com. (2013). Retrieved from <http://inventors.about.com/od/CorporateProfiles/p/Microsoft-History.htm> Google • Mission • • • “Google’s mission is to organize the world’s information and make it universally accessible and useful.” Transparency Voice Ten Things we Know to be True. Google.(2013). Retrieved from http://www.google.com/about/company/philosophy Microsoft Mission “At Microsoft, our mission and values are to help businesses throughout the world realize their full potential” Values Openness Personal Excellence Constructive Criticism Continual Self-Improvement Mutual Respect About Microsoft: Your Potential. Our Passion. Microsoft Corporation. (2013). Retrieved from http://www.microsoft.com/about/en/us/default.aspx Structural Design Google •Made up of Shareholders •Empowering Culture •Organic Design •Employee innovation Structural Design Microsoft • Focuses on departments • More Mechanistic • Public Corporation Commercial Break http://www.youtube.com/watch?v=QkuMI VGv2v4 Business Strategy Google • “Dedication to identify the business opportunities of tomorrow.” • International business • Role of Business Operations and Strategy Team • Retaining Employees through many different programs Google. Business Strategy. (2012). Retrieved from http://www.google.com/about/jobs/teams/business-strategy/ Business Strategy Microsoft • International business • Strong Leadership • Increased training • Diversity Core Competencies Google • Software Engineering • Innovative Culture • Value placed in employees Analysing the Core Competencies of Google Inc. UK Essays, Dissertations & Coursework | Trusted, Reliable & Secure.(2013). Retrieved from http://www.ukessays.com/essays/business/analysing-thecore-competencies-of-google-inc-business-essay.php Core Competencies Microsoft • Online Services Division • Gaming Systems • Innovation Internal EnvironmentGoogle Strengths Innovative environment Employee Retention Brand Recognition Benefits to Employees Weaknesses Lack of need for advertisements http://www.youtube. com/watch?v=UL85 cc9VcDI Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from <http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live> External EnvironmentGoogle Opportunities More mobile use Diversity Chrome Threats Copyright Security Competition Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from <http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live> Internal EnvironmentMicrosoft Strengths Well positioned Broad Portfolio High operating margins Weaknesses Weak product line in mobile market High cost of revenues Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from <http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live> External EnvironmentMicrosoft Opportunities Growth of Cloud Windows Phone and Windows 8 Online Service Division Threats Negative PC growth trends Intense Competition Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from <http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live> Life Cycle Google • Maturity Stage Life Cycle Microsoft • Maturity Stage Service Technologies Google Grown beyond search Chrome Gmail App Store Google Talk Google Docs Google Maps Our Products and Services. Google Company.(2013). Retrieved from <https://www.google.com/about/company/products Service Technologies Microsoft Bing Windows Vista Xbox Live Microsoft Office MSN Virtual Earth Web Services and the Microsoft Platform. MSDN – the Microsoft Developer Network. (2013). Retrieved from http://msdn.microsoft.com/en-us/library/aa480728.aspx Don’t Get “Scroogled” http://www.youtube.com/watch?v=wkser8 ZzKU8 Discussion The End