Google and
Microsoft
By: Anne McKinnon
Ayana Chavis
Ryan Acton
Ethan Becker-Menditto
Industry
 Formal
Name: Internet Information Providers

Google- Search Engine Industry and Advertising
Industry

Microsoft- Application Software
Microsoft Corporation. Yahoo! Finance. (2013). Retrieved from
finance.yahoo.com/q/in?s=MSFT+Industry
Google Inc. Yahoo! Finance. (2013). Retrieved from http://finance.yahoo.com/q/in?s=GOOG
Google vs. Bing
http://www.youtube.com/watch?v=r_G05k
z8IXk
History
Google
• Founded in 1998
• By December, Google was named Top
Search Engine
• Important dates
• 32,467 employees
Google. Google Timeline. (2012). Retrieved from http://www.google.com/corporate/timeline/#2008.6
History
Microsoft
• Founded in 1975
• First Operating system released in 1980
• Other important events
Bellis, Mary. "Microsoft - History of a Computing Giant." About.com. (2013). Retrieved from
<http://inventors.about.com/od/CorporateProfiles/p/Microsoft-History.htm>
Google
•
Mission
•
•
•
“Google’s mission is to organize the world’s information and
make it universally accessible and useful.”
Transparency
Voice
Ten Things we Know to be True. Google.(2013). Retrieved from http://www.google.com/about/company/philosophy
Microsoft
 Mission
 “At Microsoft, our mission and values are to help businesses
throughout the world realize their full potential”
 Values
 Openness
 Personal Excellence
 Constructive Criticism
 Continual Self-Improvement
 Mutual Respect
About Microsoft: Your Potential. Our Passion. Microsoft Corporation. (2013). Retrieved from
http://www.microsoft.com/about/en/us/default.aspx
Structural Design
Google
•Made up of Shareholders
•Empowering Culture
•Organic Design
•Employee innovation
Structural Design
Microsoft
• Focuses on departments
• More Mechanistic
• Public Corporation
Commercial Break
http://www.youtube.com/watch?v=QkuMI
VGv2v4
Business Strategy
Google
• “Dedication to identify the business
opportunities of tomorrow.”
• International business
• Role of Business Operations and Strategy
Team
• Retaining Employees through many
different programs
Google. Business Strategy. (2012). Retrieved from http://www.google.com/about/jobs/teams/business-strategy/
Business Strategy
Microsoft
• International business
• Strong Leadership
• Increased training
• Diversity
Core Competencies
Google
• Software Engineering
• Innovative Culture
• Value placed in employees
Analysing the Core Competencies of Google Inc. UK Essays, Dissertations & Coursework | Trusted,
Reliable & Secure.(2013). Retrieved from http://www.ukessays.com/essays/business/analysing-thecore-competencies-of-google-inc-business-essay.php
Core Competencies
Microsoft
• Online Services Division
• Gaming Systems
• Innovation
Internal EnvironmentGoogle
Strengths
 Innovative
environment
 Employee
Retention
 Brand Recognition
 Benefits to
Employees
Weaknesses
 Lack
of need for
advertisements
http://www.youtube.
com/watch?v=UL85
cc9VcDI
Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from
<http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live>
External EnvironmentGoogle
Opportunities
 More
mobile use
 Diversity
 Chrome
Threats
 Copyright
 Security
 Competition
Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from
<http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live>
Internal EnvironmentMicrosoft
Strengths
 Well
positioned
 Broad Portfolio
 High operating
margins
Weaknesses
 Weak
product line
in mobile market
 High cost of
revenues
Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from
<http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live>
External EnvironmentMicrosoft
Opportunities
 Growth
of Cloud
 Windows Phone
and Windows 8
 Online Service
Division
Threats
 Negative
PC
growth trends
 Intense
Competition
Microsoft Corporation SWOT Analysis.Business Source Complete. (2013). Retrieved from
<http://proxytu.researchport.umd.edu/login?ins=tu&url=http://search.ebscohost.com.proxytu.researchport.umd.edu/login.aspx?direct=true&db=bth&AN=86863402&site=ehost-live>
Life Cycle
Google
•
Maturity Stage
Life Cycle
Microsoft
•
Maturity Stage
Service Technologies
Google
 Grown beyond search
 Chrome
 Gmail
 App Store
 Google Talk
 Google Docs
 Google Maps
Our Products and Services. Google Company.(2013). Retrieved from
<https://www.google.com/about/company/products
Service Technologies
Microsoft
 Bing
 Windows
Vista
 Xbox
Live
 Microsoft Office
 MSN
 Virtual Earth
Web Services and the Microsoft Platform. MSDN – the Microsoft Developer Network. (2013).
Retrieved from http://msdn.microsoft.com/en-us/library/aa480728.aspx
Don’t Get “Scroogled”
http://www.youtube.com/watch?v=wkser8
ZzKU8
Discussion
The End