Product Facts
ADTECH Rich Media is a multifunctional and easy-to-use
workflow tool for interactive rich media ads.
Rich media: engagement equals success
Research shows that users are blind to static ad units. Interactive ads with
advanced functionality and high quality content are key to keeping audiences engaged and maximizing brand advertisers’ ROI. But for the brand
experiences that advertisers want today, you need a tool that will help you
build, manage and report on the most complex ads.
Collaboration, without the inbox
Existing tools rely on external communication for the creation and approval
of rich media. This creates seemingly endless emails back and forth for
files, changes and approvals, while still allowing huge room for error.
ADTECH Rich Media puts it all in one place. To obtain a change or
approval, just click a button and a notification is sent to the appropriate party. The notification provides them with access to the tool so the
information you require can reach you instantly. This unique one-interface solution allows you to create your own workflows and monitor the
progress of ads more easily. When everyone’s looking at the same thing,
the process moves much faster.
Rich media is mobile
The highest performing ads in mobile have a massive impact on brand
awareness, so it’s imperative that you build engaging ad experiences for
your mobile site or app. ADTECH Rich Media supports MRAID standards
for in-app rich media and all of the IAB’s Mobile Rising Stars, so you can
bring award-winning experiences to your mobile ads.
New: works with any ad server
We’ve added a stand-alone workflow that allows you to create your tags
directly in the ADTECH Rich Media interface, allowing you to use any
ad server you want. Of course, using it with ADTECH IQ maximizes your
efficiency.
Flexibility: the heart of creativity
Most rich media tools limit your creativity: they lock you into a certain
number of templates[1], limit the devices or don’t support customization.
ADTECH Rich Media supports the building of your own templates and
the full customization of ads for any device and any platform – as well as
offering full JavaScript, HTML5 and Flash support.
Lots of engagement, lots of data
The most interactive ads have the highest rates of engagement.
This means that your rich media tool has to be able to support
many, many points of interaction. ADTECH Rich Media allows you to
create unlimited tracking metrics, to meet your and your advertisers’
needs – and provides you with reports to easily share the data.
Feature highlights
Rich media ads push seamlessly into ADTECH IQ
Drag-and-drop events, tracking and interactions
for easier configuration of ads
Built-in ad previews and testing
Collaboration framework for reviewing, editing
and approving ads
Fast, painless modifications, even on live ads
Works with every ad server
Reporting functions
Video events
Definition of own reporting labels for events
User-level interaction tracking
Breakdown of interactions (e.g. play game,
submit score)
Breakdown of click-throughs (e.g. homepage
link, shop link)
User engagement time
Ad display time
Ad visible time (ad in visible area on the page)
Supported formats
Billboard, Expand, Floating, Floating & Overlay,
In-Page, In-Page & Floating, Overlay, Page Peel,
Pushdown, Sidekick, Slider, Wallpaper (clickable
re-skin)
Examples: canvas.adtech.com/formats
Compatibility
AS2 and AS3 components for Adobe® Flash® Professional
JavaScript library for HTML 5, MRAID compliant
Ad and Template Production
You have all digital assets ready, but not the resources to stitch
everything together? ADTECH helps you out with in-house Flash
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ADTECH Rich Media Templates are generic rich media ads that have a consistent layout and
functionality but customizable content. Ads based on templates can be created by just picking the
right template and then uploading assets, choosing colours, changing text and so on – without
the need of knowing HTML5 or Flash. ADTECH Rich Media already has some templates built
in, like the IAB’s Rising Stars Portrait.
The next generation: IAB’s Rising Stars
New ad units provide the canvas for the next generation brand advertising online.
Find more information about the “Rising Stars” on www.iab.net/risingstars
and HTML5 expertise. No advert is too complicated, from homepage
takeovers to mobile in-app expands.
We also offer the creation of web, mobile web or mobile app rich media ad
templates fitting your requirements and your website’s needs. Then you can use
those templates exclusively for as many brands and campaigns as you wish.
Adobe, Flash and Flex are either registered trademarks or trademarks of Adobe System Incorporated in the Unites States and/or
other countries.
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Company Facts
Manage your digital media business.
Media solutions for publishers, ad networks, agencies and advertisers.
End-to-end ad management solution
One joint data basis for all ADTECH solutions enables
comprehensive reporting
Integration of display, in-stream video advertising, mobile,
in-app advertising, rich media, real-time bidding, marketplace and analytics in one application
Easy connection of third-party systems, including mediation
partners, demand partners, order management
Easily extendable to new solutions and features
ADTECH ad servers lead the way in speed and availability.
IMS Pro
Our ad management tool for display supports your ad ops team
by providing streamlined booking, ad templates and testing.
Forecast and reserve your inventory in real time. With ADTECH
IMS Pro you can make precise predictions for specific dates,
hours and unlimited targeting combinations based on your
network’s live data.
The solution to book ads in online videos as easily as display
campaigns – in one intuitive user interface.
Ad Visibility
Is your online advertising actually seen? ADTECH Ad Visibility
allows you to capture metrics on which ads are in view by users
and measures ad visibility time during browsing.
The solution for mobile devices. Extend your reach to users of
mobile devices and generate higher revenues with ADTECH
Mobile for websites and ADTECH Mobile SDK for apps.
MARKETPLACE enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel
conflicts.
On any device and any platform. ADTECH Rich Media is a multifunctional and easy-to-use workflow tool for interactive rich
media ads.
Understand your online business in brand new ways
with ADTECH Analytics. The fastest business intelligence for
your ad server.
Professional Services
To ensure that you work effectively with your ADTECH solution
from day one, we serve you during migration, intensively train
your team and subsequently support you with a personal contact person. Our service teams are located all over the globe to
answer all your questions – 24/7/365.
Contact
To contact us, please visit
www.adtech.com/contact
Sales contact: sales@adtech.com
Corporate Headquarters:
ADTECH GmbH
Robert-Bosch-Str. 32 | 63303 Dreieich | Germany
Tel. +49 6103 5715-0 | Fax +49 6103 5715-111
info@adtech.com | www.adtech.com
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