! VOGUE MAGAZINE UNITED STATES Vogue United States has a real time authenticity attached to it. It was Arthur turner in 1892 who started with the magazine in the United States and at that time it was a weekly magazine and its first issue was published on 17 December. Later on the magazine was bought by Conte Nast in 1909 and they made it a bi- weekly magazine. The head office of Vogue was in New York then and till today the Vogue head office in located in New York. Vogue then had a reputation in targeting the elite of the society and expanding itself in the weddings. Vogue has come a long way since then it has seen both ups and downs, mostly ups thou but during the time when Grace Mirabella was the editor in chief, Vogue had started to become of bore for its audience because of her monotonous work. Thats when Anna Wintour came into action as the editor in chief for Vogue in 1988 and is till date in power. As for the creative director for Vogue Untied States for 20 years now is Grace Coddington. Undoubtedly Vogue is treated as the fashion Bible for people, as the name itself suggests style, Vogue brings to people the latest style and fashion trends. As per October 2013 Vogue has a average print circulation of 11.3 millions. Vogue United States gives its costumers a complete fashion knowledge for the upcoming season, it brings to your notice first whats going be in fashion now, what styles can you play with, what are the different colours that would bring out the most beautiful you every season so it actually acts as your personal style guide. Vogue along side with its main stream magazine also comes up with its Vogue weddings, now this magazine helps you know what new different styles are available for wedding gowns, what are the fabulous makeup that the bride can wear on the d- day, not just this they also suggest you places where you can have your new start, suggestions that cover everything regarding your cocktail party be it the wine, the dress or the location, it also makes sure it doesn’t leave behind the flower girls, so all in all every little details are kept in mind by them to bring to you a complete guide for a beautiful and yet very fashionable start. So as we see be it the Vogue magazine itself or its website it has everything that needs to be included in it for a person to have its fashion quires and knowledge updated. Seeing all this we can very well say that Vogue every month comes up with the best of the do’s and don’ts in fashion and much more, hence it won’t be wrong when it is called the Bible for fashion. ! Design philosophy The design philosophy for Vogue United States is completely International unlike Vogue India which has a mix of both national and international outlook. Vogue US magazines contains all trends in the west of all top brands be it from US, UK or maybe Europe. It wants to tell you the latest fashion trends and how you can get this style in cheaper price. Now coming to Vogue USA website, its again is in its self a very complete site for everyone’s fashion interest and queries. It has under it firstly fashion which includes celebrity style, street style,models, designers,shopping, trends and fashion shows. Then it has Beauty which includes celebrity beauty, skin, makeup, nails, health and fitness. After this comes the culture section under which they tell you about movies, TV, art , books, theatre, weddings, food ,travel, parties, opinions, everything that the untied states culture includes. Last but not the least in the section on the fashion shows, which tells its readers all about the ramp and the designers new collections, bout models, shopping etc. ! Colour Preference The colour preference that Vogue US supports is a colourful print as again we see the cover page of the magazine is the most important part and hence they choose to keep it more colourful and bright to catch the attention of its costumers. Even when the inside pages are concerned the pages contain lot of pictures which again they try it keep very colourful and attractive. ! Brand Identity When talking about the Vogue United States, it has a very strong brand identity there. Its said before its in fashion its in Vogue. So like Anna Wintour with the help of her magazine can bring something in and out of fashion as women and the teen girls in United States reach out to a Vogue magazine for any kind of fashion trend advise and knowledge. So if its not in Vogue for them, its not in fashion. ! ! What kind of costumers to they create it for? Now Initially Vogue United States wanted to target was the upper class, the class which would be ready to pay as much or would be able to afford the kind of brands and the designers styles that they advertised in their magazine. But later on it was made to reach out to people who so ever wanted to read the magazine. The view that people who can afford the brands should be shown the brands changed and the view that everyone should come to know of the brands and styles and where they can buy these styles is a cheaper price became their agenda just incase they cannot afford it. ! Demographics Website ! Median Age Median HHI 38.5 $72,473 Gender - Female/Male 58% / 42% Education - Any College 72% Employment - FT or PT 72% Employment - Professional or Managerial 34% Print ! Median Age 38.5 Median HHI $60,536 Gender - Female/Male 87.5% / 12.5% Education - Any College+ 66% Employed - FT or PT 64% Employment - Professional or Managerial 24% (http://www.condenast.com/brands/vogue/media-kit/print) ! ! ! Some Of Vogue US Influential Cover Pages ! ! ! ! ! ! ! ! Figure number: 1! Magazine: US Vogue Published: December 1892! Website: www.vogue.com! URL: http://en.wikipedia.org/wiki/ Vogue_(magazine)#mediaviewer/ File:Vogue,_portada_de_mayo_de_1917.jpg! ! ! ! ! ! ! ! ! ! ! ! ! ! Figure number:2! Magazine: US Vogue Published: July 2011 Cover Model: Emma Watson! Photographer:Mario Testino Website: www.vogue.com! URL: http://backseatstylers.com/wp-content/ uploads/2011/06/Emma-Watson-in-Vogue-USJuly-2011-Cover-high-def.jpg! ! ! ! Figure number:3! Magazine: US Vogue Published: December 2012 Cover Model: Anne Hathaway! Photographer: Annie Leibovitz! Website: www.vogue.com! URL:http://prafulla.net/graphics/fashion/annehathaway-by-annie-leibovitz-for-vogue-usdecember-2012-cover-shoot/ ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Figure number:4! Magazine: US Vogue Published:September 2012 Cover Model: Lady Gaga! Photographer: Mert Alas & Marcus Piggott Website: www.vogue.com! URL: http://backseatstylers.com/wp-content/ uploads/2011/06/Emma-Watson-in-VogueUS-July-2011-Cover-high-def.jpg ! ! ! ! ! ! ! ! ! ! ! ! Figure number:5! Magazine: US Vogue Published:September 2007 Cover Model: Sienna Miller! Photographer: Mario Testino Website: www.vogue.com! URL: http://backseatstylers.com/wp-content/ uploads/2011/06/Emma-Watson-in-VogueUS-July-2011-Cover-high-def.jpg! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Figure number:6! Magazine: US Vogue Published: July 2013 Cover Model: Emma Stone! Photographer: Mario Testino Website: www.vogue.com! URL: http://backseatstylers.com/wp-content/ uploads/2011/06/Emma-Watson-in-VogueUS-July-2011-Cover-high-def.jpg! ! ! ! ! ! ! ! ! Figure number: 7! Magazine: US Vogue Published: December 2010 Cover Model: Angelina Jolie Photographer: Mario Testino Website: www.vogue.com! URL: http://commelafumee.wordpress.com/ 2010/11/11/angelina-jolie-by-mario-testino/ angelina-jolie-by-mario-testino-vogue-usdecember-2010/ ! ! ! ! ! ! ! ! ! ! ! Figure number:8! Magazine: US Vogue Published: March 2009 Cover Model: Michelle Obama! Photographer: Website: www.vogue.com! URL: http://whitehorse.digital/wp-content/ uploads/2014/09/michelle-obama-voguemarch.jpg! ! ! ! ! ! ! ! ! ! ! ! ! Figure number:9! Magazine: US Vogue Published:April 2014! Cover Model: Kim and Kanye! Photographer: Annie Leibovitz Website: www.vogue.com! URL: http://www.thefashionisto.com/ kanye-west-kim-kardashian-weddingcover-vogue-us-april-issue/! ! ! ! ! ! ! ! Figure number:10! Magazine: US Vogue Published: June 2012 Cover Model:Hope Solo, Ryan Lochte, and Serena Williams.! Photographer: Website: www.vogue.com! URL: http://www.styleite.com/news/voguejune-2012/ ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ANNA WINTOUR Anna Wintour one of the most influential women in the world, became the Editor-In-Chief for Vogue Magazine United States in 1988 and since then she has been justifying her position, by her great work and influence on the fashion world. Her influence is so much so that no runway shows start’s with out her presence. Vogue Magazine(Conte Nast) under her has been given the no.1 position for fashion publication in both circulation and its prestige. Her style of bringing things into fashion in completely different, like she had brought down the olympian heights because for her fashion trends begin from the ground and not from the top in fact they end/decreed on highs. Her magazine also started out giving tips as to how one can get that runway look for lower price. Now this was a very smart move by her as by doing this could increase her audience. In all this time she also came up with Teen Vogue in the United States in 2003, which was again a great success. Teen Vogue is not in that regular size magazine but a little smaller than the regular size and more glossy which makes it more attractive. It obviously targets the teenagers, and apart from the content of fashion, lifestyle and makeup,etc for teens its also discusses intense topics like school, relationships, advice, friends, family, health, career and giving up. Not just this in 2003 itself Anna Wintour joined the Council of Fashion Designers of America in creating a fund that each year will bestow money and guidance on at least two Figure number:11 emerging designers. She has also taken social issues Published: 2010-12-18 and she also insists the others also in the industry to Photo:Anna Wintour" do the same "I have always believed that it is Website: www.vogue.com important to understand Vogue's mission in broad URL:http://www.rottentomatoes.com/ and socially responsible terms," she says. Last year celebrity/anna-wintour/pictures/ she got Vogue to contribute money to open beauty salons in Kabul, creating jobs for newly liberated community-13905806/ Afghan women; a story on the project ran in the magazine. After 9/11, she organised the sale of specially designed T shirts to benefit a Twin Towers fund and spearheaded a p.r. campaign to get people shopping again(http://content.time.com/time/specials/packages/article/ 0,28804,2015519_2015392_2015433,00.html).So we can see that Anna Wintour by her magazine just doesn’t want to promote fashion but also wants to promote social activities which is unlike of people to think of when it comes to fashion, for them its a self obsessed field but she works beyond that and is contributing to the world with the help of fashion guidance and other ways too. This in itself makes her stand out in the crowd and a very strong personality too. ! ! ! ! ! ! ! Figure number:12! Magazine: US Vogue Published: September 2012 Cover Model: Selena Gomez! Photographer: Giampaolo Sgura! Website: www.vogue.com! URL: http://img1.bdbphotos.com/ images/orig/r/k/rkfws6h2zw0pfks0.jpg? skj2io4l! Figure number:13! Magazine: US Vogue Published: Feburary 2014 Cover Model: Ariana Grande! Photographer: Sebastian Kim! Website: www.vogue.com! URL: http://glamorousmagazines.blogspot.in/ 2014/01/ariana-grande-teen-vogue-euafevereiro.html#.VFpIuEsTuFI!