Worldwide (£)
Print
1x
£
6x
£
Outside back cover
Inside Front Cover Spread
LH contents
117,100
191,800
112,400
114,758
187,964
110,152
112,416
184,128
107,904
110,074
180,292
105,656
107,732
176,456
103,408
Half page spread under Politics This Week*
122,100
119,658
117,216
114,774
112,332
Page in Leaders
102,300
100,254
98,208
96,162
94,116
Facing opening section
100,100
98,098
96,096
94,094
92,092
Pre-Leaders and Leaders spread
182,225
178,581
174,936
171,292
167,647
Half page spread under Letters*, bookends* or fireplace*
117,000
114,660
112,320
109,980
107,640
Third of page spread under Financial Indicators*
42,400
41,552
40,704
39,856
39,008
Third of page under Financial Indicators*
21,200
20,776
20,352
19,928
19,504
174,325
97,875
170,839
95,918
167,352
93,960
163,866
92,003
160,379
90,045
Double page spread
One page facing editorial
Half page facing editorial
158,450
88,975
53,400
155,281
87,196
52,332
152,112
85,416
51,264
148,943
83,637
50,196
145,774
81,857
49,128
BLACK AND WHITE
1x
6x
FOUR COLOUR
12x
£
18x
£
24x
£
PREMIUM POSITIONS
Double page spread guaranteed position
One page facing editorial guaranteed position
RUN OF BOOK
12x
18x
24x
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
25,375
12,685
24,868
12,431
24,360
12,178
23,853
11,924
23,345
11,670
One page facing editorial
Double page spread
Half page facing editorial
Quarter page facing advertisement
38,100
63,350
23,325
10,825
37,338
62,083
22,859
10,609
36,576
60,816
22,392
10,392
35,814
59,549
21,926
10,176
35,052
58,282
21,459
9,959
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover Position
The World This Week
First in Leaders
52,004
43,616
40,932
50,964
42,744
40,114
49,924
41,872
39,295
48,884
40,999
38,476
47,844
40,127
37,658
33,551
32,880
32,209
31,538
30,867
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
29,412
6x
27,941
12x
26,471
18x
25,000
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
23,530
Display Worldwide excluding North America (£)
Print
FOUR COLOUR
1x
£
6x
£
12x
£
18x
£
24x
£
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
89,500
83,800
81,700
79,900
87,710
82,124
80,066
78,302
85,920
80,448
78,432
76,704
84,130
78,772
76,798
75,106
82,340
77,096
75,164
73,508
136,250
133,525
130,800
128,075
125,350
Half page spread under Letters, bookends or fireplace *
90,350
88,543
86,736
84,929
83,122
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
42,400
21,200
41,552
20,776
40,704
20,352
39,856
19,928
39,008
19,504
Double page spread guaranteed position
One page facing editorial guaranteed position
130,300
78,100
127,694
76,538
125,088
74,976
122,482
73,414
119,876
71,852
Double page spread
One page facing editorial
Half page facing editorial
118,450
71,000
41,275
116,081
69,580
40,450
113,712
68,160
39,624
111,343
66,740
38,799
108,974
65,320
37,973
BLACK AND WHITE
1x
6x
Leaders spread
RUN OF BOOK
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
31,350
28,500
47,450
17,000
30,723
27,930
46,501
16,660
12x
30,096
27,360
45,552
16,320
18x
29,469
26,790
44,603
15,980
24x
28,842
26,220
43,654
15,640
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in Section
46,427
38,939
37,441
45,499
38,160
36,692
44,570
37,381
35,944
43,642
36,603
35,195
42,713
35,824
34,446
29,953
29,354
28,755
28,156
27,557
RUN OF APP
Full page
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
Display EMEA (£)
Print
FOUR COLOUR
1x
£
6x
£
12x
£
18x
£
24x
£
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
68,400
64,100
62,450
61,100
67,032
62,818
61,201
59,878
65,664
61,536
59,952
58,656
64,296
60,254
58,703
57,434
62,928
58,972
57,454
56,212
103,900
101,822
99,744
97,666
95,588
Half page spread under Letters, bookends or fireplace *
74,200
72,716
71,232
69,748
68,264
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
25,850
12,925
25,333
12,667
24,816
12,408
24,299
12,150
23,782
11,891
Double page spread guaranteed position
One page facing editorial guaranteed position
99,350
59,700
97,363
58,506
95,376
57,312
93,389
56,118
91,402
54,924
90,350
54,300
33,900
88,543
53,214
33,222
86,736
52,128
32,544
84,929
51,042
31,866
83,122
49,956
31,188
Leaders spread
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
27,200
24,750
41,200
15,525
6x
26,656
24,255
40,376
15,215
12x
26,112
23,760
39,552
14,904
18x
25,568
23,265
38,728
14,594
24x
25,024
22,770
37,904
14,283
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in Section
25,885
21,710
20,875
25,367
21,276
20,458
24,850
20,842
20,040
24,332
20,407
19,623
23,814
19,973
19,205
16,700
16,366
16,032
15,698
15,364
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
8,824
6x
8,383
12x
7,942
18x
7,500
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
7,059
Display Total Europe (£)
Print
FOUR COLOUR
1x
£
6x
£
12x
£
18x
£
24x
£
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
61,250
57,350
55,900
60,025
56,203
54,782
58,800
55,056
53,664
57,575
53,909
52,546
56,350
52,762
51,428
Facing opening section, page opposite Bagehot
54,675
53,582
52,488
51,395
50,301
Leaders spread
93,000
91,140
89,280
87,420
85,560
Half page spread under Letters, bookends or fireplace *
66,900
65,562
64,224
62,886
61,548
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
23,150
11,575
22,687
11,344
22,224
11,112
21,761
10,881
21,298
10,649
Double page spread guaranteedposition
One page facing editorial guaranteed position
88,950
53,450
87,171
52,381
85,392
51,312
83,613
50,243
81,834
49,174
80,850
48,600
30,550
79,233
47,628
29,939
77,616
46,656
29,328
75,999
45,684
28,717
74,382
44,712
28,106
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
23,100
21,000
34,900
13,050
6x
22,638
20,580
34,202
12,789
12x
22,176
20,160
33,504
12,528
18x
21,714
19,740
32,806
12,267
24x
21,252
19,320
32,108
12,006
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in Section
24,777
20,781
19,981
24,281
20,365
19,582
23,786
19,949
19,182
23,290
19,534
18,782
22,795
19,118
18,383
15,985
15,665
15,346
15,026
14,706
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
13,235
6x
12,573
12x
11,912
18x
11,250
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
10,588
Display UK only (£)
Print
FOUR COLOUR
1x
£
6x
£
12x
£
18x
£
24x
£
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
26,850
25,150
24,500
26,313
24,647
24,010
25,776
24,144
23,520
25,239
23,641
23,030
24,702
23,138
22,540
Facing opening section, page opposite Bagehot
24,000
23,520
23,040
22,560
22,080
Leaders spread
40,900
40,082
39,264
38,446
37,628
Half page spread under Letters, bookends or fireplace *
32,100
31,458
30,816
30,174
29,532
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
10,150
5,075
9,947
4,974
9,744
4,872
9,541
4,771
9,338
4,669
Double page spread guaranteed position
One page facing editorial guaranteed position
39,150
23,450
38,367
22,981
37,584
22,512
36,801
22,043
36,018
21,574
35,600
21,300
14,650
34,888
20,874
14,357
34,176
20,448
14,064
33,464
20,022
13,771
32,752
19,596
13,478
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
6x
13,075
11,900
19,750
7,850
12,814
11,662
19,355
7,693
12x
12,552
11,424
18,960
7,536
18x
12,291
11,186
18,565
7,379
24x
12,029
10,948
18,170
7,222
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in Section
12,369
10,374
9,975
12,122
10,167
9,776
11,874
9,959
9,576
11,627
9,752
9,377
11,379
9,544
9,177
7,980
7,820
7,661
7,501
7,342
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
7,353
6x
6,985
12x
6,618
18x
6,250
24x
5,882
Display London only
Print
FOUR COLOUR
Double page spread
One page facing editorial
1x
£
21,650
13,000
6x
£
21,217
12,740
12x
£
20,784
12,480
18x
£
20,351
12,220
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
£
19,918
11,960
Display Middle East and Africa (£)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
Half page facing editorial
1x
£
6x
£
17,100
15,550
9,875
8,975
5,625
12x
£
16,758
15,239
9,678
8,796
5,513
18x
£
16,416
14,928
9,480
8,616
5,400
24x
£
16,074
14,617
9,283
8,437
5,288
15,732
14,306
9,085
8,257
5,175
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Leaders
First in Section
1,144
1,100
1,121
1,078
1,098
1,056
1,075
1,034
1,052
1,012
880
862
845
827
810
RUN OF APP
Full page
Display Middle East or Africa only
Print
FOUR COLOUR
1x
£
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
6x
£
9,525
8,650
5,750
5,225
12x
£
9,335
8,477
5,635
5,121
18x
£
9,144
8,304
5,520
5,016
24x
£
8,954
8,131
5,405
4,912
8,763
7,958
5,290
4,807
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
Display Middle East or Africa only
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
625
613
600
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
588
575
Display North America (£)
Print
FOUR COLOUR
1x
£
6x
£
12x
£
18x
£
24x
£
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
43,300
40,550
39,500
42,434
39,739
38,710
41,568
38,928
37,920
40,702
38,117
37,130
39,836
37,306
36,340
Facing opening section, page opposite Lexington
38,650
37,877
37,104
36,331
35,558
Leaders spread
79,000
77,420
75,840
74,260
72,680
Half page spread under Letters, bookends or fireplace *
56,100
54,978
53,856
52,734
51,612
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
14,950
7,475
14,651
7,326
14,352
7,176
14,053
7,027
13,754
6,877
Double page spread guaranteed position
One page facing editorial guaranteed position
75,500
37,750
73,990
36,995
72,480
36,240
70,970
35,485
69,460
34,730
68,675
34,350
28,100
67,302
33,663
27,538
65,928
32,976
26,976
64,555
32,289
26,414
63,181
31,602
25,852
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
25,100
22,800
45,675
16,550
6x
24,598
22,344
44,762
16,219
12x
24,096
21,888
43,848
15,888
18x
23,594
21,432
42,935
15,557
24x
23,092
20,976
42,021
15,226
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in Section
20,803
17,447
16,776
20,386
17,098
16,441
19,970
16,749
16,105
19,554
16,400
15,770
19,138
16,052
15,434
13,421
13,153
12,884
12,616
12,347
RUN OF APP
Full page
The Economist Espresso App**
1x
Weekly sponsorship
11,764
6x
11,176
12x
10,588
18x
9,999
**Includes Latin America
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
9,411
Display Latin America (£)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
Half page facing editorial
1x
£
6x
£
12,000
10,950
6,950
6,325
3,850
12x
£
11,760
10,731
6,811
6,199
3,773
11,520
10,512
6,672
6,072
3,696
18x
£
11,280
10,293
6,533
5,946
3,619
24x
£
11,040
10,074
6,394
5,819
3,542
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Leaders
First in Section
5,243
5,041
5,138
4,940
5,033
4,840
4,928
4,739
4,823
4,638
4,033
3,952
3,872
3,791
3,710
RUN OF APP
Full page
Display Brazil only
Print*
Not available on Digital Editions
FOUR COLOUR
Double page spread
Page facing editorial
1x
6x
4,360
2,180
12x
4,273
2,136
4,186
2,093
* Last issue of every month
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
18x
4,098
2,049
24x
4,011
2,006
Display Asia / Pacific (£)
Print
FOUR COLOUR
1x
£
6x
£
12x
£
18x
£
24x
£
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
17,300
16,200
15,775
15,450
16,954
15,876
15,460
15,141
16,608
15,552
15,144
14,832
16,262
15,228
14,829
14,523
15,916
14,904
14,513
14,214
Leaders spread
26,350
25,823
25,296
24,769
24,242
Half page spread under Letters, bookends or fireplace *
17,350
17,003
16,656
16,309
15,962
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
6,550
3,275
6,419
3,210
6,288
3,144
6,157
3,079
6,026
3,013
Double page spread guaranteed position
One page facing editorial guaranteed position
25,175
15,100
24,672
14,798
24,168
14,496
23,665
14,194
23,161
13,892
22,900
13,725
7,900
22,442
13,451
7,742
21,984
13,176
7,584
21,526
12,902
7,426
21,068
12,627
7,268
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
6x
6,775
6,150
10,250
3,925
6,640
6,027
10,045
3,847
12x
6,504
5,904
9,840
3,768
18x
6,369
5,781
9,635
3,690
24x
6,233
5,658
9,430
3,611
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in Section
14,356
12,041
11,578
14,069
11,800
11,346
13,782
11,559
11,114
13,495
11,318
10,883
13,208
11,077
10,651
9,262
9,077
8,892
8,706
8,521
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
8,824
6x
8,383
12x
7,942
18x
7,500
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
7,059
Display Asia only (£)
Print
(Not available on Digital Editions)
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
Half page facing editorial
1x
£
6x
£
21,800
19,800
13,100
11,900
7,200
12x
£
21,364
19,404
12,838
11,662
7,056
20,928
19,008
12,576
11,424
6,912
18x
£
20,492
18,612
12,314
11,186
6,768
24x
£
20,056
18,216
12,052
10,948
6,624
Display South Asia (£)
Print
FOUR COLOUR
1x
£
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
6x
£
7,650
6,950
4,575
4,150
12x
£
7,497
6,811
4,484
4,067
18x
£
7,344
6,672
4,392
3,984
24x
£
7,191
6,533
4,301
3,901
7,038
6,394
4,209
3,818
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
2,208
2,253
2,163
2,118
2,073
Display Hong Kong only or Singapore only (£)
Print
FOUR COLOUR
1x
£
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
6x
£
7,100
6,450
4,275
3,875
12x
£
6,958
6,321
4,190
3,798
18x
£
6,816
6,192
4,104
3,720
24x
£
6,674
6,063
4,019
3,643
6,532
5,934
3,933
3,565
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
1,908
1,870
1,832
1,794
1,755
Display Australia & New Zealand (£)
Print
FOUR COLOUR
1x
£
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
6x
£
6,550
5,950
3,925
3,575
12x
£
6,419
5,831
3,847
3,504
18x
£
6,288
5,712
3,768
3,432
24x
£
6,157
5,593
3,690
3,361
6,026
5,474
3,611
3,289
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
2,381
2,333
2,286
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
2,238
2,191
Classified Worldwide, print (GBP)
Executive Focus
Includes 1 month job posting and 1 week The Economist App
One page
Half page
Quarter page
Appointments
Includes 1 month job posting and 1 week The Economist App
One page
Half page
Quarter page
Single column cm (min 3cms)
Tenders
One page
Half page
Quarter page
Single column cm (min 3cms)
Courses
One page
Half page
Quarter page
Single column cm (min 3cms)
Property
One page
Half page
Quarter page
Eigth page
All other categories
One page
Half page
Quarter page
Single column cm (min 3cms)
Guaranteed positions to be priced at 15% surcharge
All rates are gross
Prices valid until 31 December 2015
Black & White
£
Four Colour
£
19,750
12,750
7,000
24,500
15,750
8,750
Black & White
Four Colour
17,000
11,000
6,000
226
21,750
14,250
7,500
Black & White
Four Colour
21,750
10,750
5,500
246
27,750
13,750
7,250
294
Black & White
Four Colour
15,750
10,500
5,250
235
19,750
13,500
6,750
Black & White
Four Colour
20,000
10,000
5,000
2,500
25,500
12,750
6,500
3,250
Black & White
Four Colour
17,750
10,500
5,250
235
19,750
13,500
6,750
Classified Worldwide, Digital Editions (GBP)
Jobs
Full page
Quarter page
Tenders
Full page
Quarter page
Courses
Full page
Quarter page
Colour
5,000
1,250
Colour
5,000
1,250
Colour
5,000
1,250
Full page in display
10,000
Property
Colour
Full page
Quarter page
5,000
1,250
Full page in display
10,000
All other categories
Colour
Full page
Quarter page
Guaranteed positions to be priced at 15% surcharge
All rates are gross
Prices valid until 31 December 2015
5,000
1,250
Conditions of Acceptance and Indemnification - The Economist
These conditions (“Conditions”) apply to all advertisements, insertion orders,
drafts and mock-ups submitted to The Economist for publication.
All words which first appear in these conditions in quotation marks and bold type
will have the meaning given them when they first appear in that form.
Bookings
1
The placing with The Economist Newspaper Limited (“Publisher”) of a booking for the insertion
of an advertisement (“Advertisement”) in “The Economist” will amount to acceptance
of the Conditions by the party placing the booking (“Buyer”). Any other conditions
stipulated by the Buyer shall be void to the extent they are inconsistent with the Conditions.
In these Conditions the “Advertiser” means the legal person either advertising the products
or services promoted in the Advertisement or making the announcement contained in it.
2
The Buyer contracts with the Publisher as principal.
3
If the Buyer is acting as the advertising agency or media buyer for the Advertiser or in
some other representative capacity, the Buyer warrants that it is authorised by the Advertiser
to place the Advertisement with the Publisher and will indemnify the Publisher against any
claim made by the Advertiser against the Publisher arising from its publication.
Acceptance of Advertisements
4
All Advertisements are accepted subject to the Publisher’s approval of the copy and the space
being available and the Publisher reserves the right, for any reason at any time, to reject, cancel,
suspend publication or change the position of an Advertisement. However, the Publisher will use
reasonable efforts to comply with the wishes of the Buyer although it does not warrant the date
or position of insertion, the wording or the quality of the Advertisement’s reproduction.
5
If an Advertisement does not appear, or does not appear on the specified date, the Publisher
will not be liable, whether for breach of contract or otherwise.
6
If any non-appearance of the Advertisement occurs as a result of the act or default of the Advertiser
or its servants or agents then the space reserved for the Advertisement shall be paid for in full.
7
The Publisher will not be responsible for any error in the Advertisement, or for any damage to or loss
of copy, artwork, photographs or other materials supplied in connection with the Advertisement,
which the Buyer warrants it has insured as it thinks fit and retained in sufficient quality and quantity
for its purposes.
8
The Publisher reserves the right to destroy all materials received in connection with an Advertisement which
have been in its custody for three months, without giving further notice to the Buyer.
9
Material supplied for Advertisements must conform to the Publisher’s published requirements.
The Buyer must consult with the Publisher before supplying materials in electronic format and
ensure the materials comply with the Publisher’s specific requirements. Any additional work
involved will be charged to the Buyer.
10
The Publisher cannot accept responsibility for errors in key numbers or changes in copy unless
these are confirmed in writing before the copy deadline or such later date as agreed by the Publisher.
The Publisher reserves the right to charge for any additional expense involved in such changes.
11
The Publisher is not responsible for any adverse consequences for the Advertiser of an Advertisement
being backed by another advertisement with a coupon, reply card or other matter designed for separate use.
12
The Publisher reserves the right to use process colours to match second colour requirements.
13
Classified Advertisements are set in house style unless otherwise arranged with the Publisher.
Cancellation and Copy Deadlines
14
Cancellations of bookings for advertisements appearing on cover positions, facing Contents,
“The world this week” spread, facing the first Leader or within the section cannot
be accepted within eight weeks of insertion dates. Cancellations of all other bookings cannot be
accepted within six weeks (for colour bookings) or three weeks (for black and white bookings) of insertion dates.
15
If copy instructions and materials are not received by the Publisher before the copy deadline,
the Publisher reserves the right to repeat the copy last used. Unless the Publisher chooses to repeat
such copy, the Buyer will incur forfeiture of the space booked at full cost.
Page 13
16
The Buyer warrants that the Advertisement complies with all national and international legal and regulatory
requirements and codes of practice (whether voluntary or obligatory), in all jurisdictions in which the Advertisment
will appear. Without limiting the generality of the foregoing, the Buyer also warrants that the Advertisement:
i)
does not contain any libellous, inaccurate, misleading or false material;
ii)
does not unfairly prejudice the legitimate interests of any third party or infringe or violate any copyright,
trade mark or other personal or proprietary right of any person or render the Publisher
liable to any proceedings whatsoever;
iii)
complies with all applicable content and approval requirements of the Financial Services and
Markets Act 2000 in the UK, the Buyer forthwith on the Publisher’s request to provide written
confirmation of any required approval; and
iv)
complies with all applicable state and federal laws of the USA including laws relating to the offer or sale of securities.
17
The Buyer shall indemnify the Publisher fully and hold it harmless against any and all losses, claims, damages,
costs (including legal costs) or liabilities which the Publisher may incur as a result of (i) the Publisher’s publication
of the Advertisement and (ii) without prejudice to the generality of the foregoing, any breach or alleged breach
of any of the warranties set out in clause 16 above.
Advertisement Rates and Payment Terms
18
The Publisher reserves the right to adjust the rates to bookings already made on 50 days’ notice.
19
Payment for each insertion must be made within 30 days following the insertion date
or such earlier date as may be required by the Publisher. If payment has not been received
within 30 days, the Publisher reserves the right to charge interest on the overdue amount at the rate of 4%
above Barclays Bank PLC base rate accruing from day to day from the day after payment was due to the
date of receipt by the Publisher. Any such interest is payable within seven days following the date of the
Publisher’s invoice charging it. The Publisher reserves the right to suspend insertion of Advertisements
where the relevant Buyer is in arrears. The Buyer must pay for irrespective of whether the Buyer
has been paid by the Advertiser in respect thereof.
20
The Publisher reserves the right to require that a pre-payment, bank guarantee or other collateral
security is furnished as a condition of accepting any booking.
21
Cheques or money orders should be made payable to The Economist Newspaper Limited.
22
Orders subject to a series discount must be completed within 12 months. Series discounts are granted
on a page column basis for an Advertiser’s individual campaigns only.
23
If a cancellation results in an Advertiser failing to reach agreed insertion levels to qualify for a series discount,
the Advertiser will lose the right to such discount on all previous insertions and will be invoiced by the Publisher
accordingly, such invoices to be settled within seven days.
Miscellaneous
24
The Publisher shall be entitled to reproduce, republish and distribute the Advertisement in any medium
(print, electronic or otherwise), and as part of any service, in which The Economist is published or made available
under licence from the Publisher and including part of any press-cuttings service.
25
The contract which incorporates these Conditions shall be construed under and be governed by the law of England,
and for the Publisher’s benefit the English courts shall have non-exclusive jurisdiction in respect of any dispute arising.
The heavy demand on advertisement pages restricts the guarantee of specific publication dates. Although requested
dates will normally be adhered to, it would assist the publisher if alternative dates could be shown for each insertion.
If space limitations prevent publication of an advertisement on the specific date requested, in the absence of an
alternative date the advertisement may automatically be transferred to the following week’s issue.
In view of the global nature of The Economist’s circulation we ask all advertisers to be sensitive to the world’s various cultures
and to avoid age, racial or sexual discrimination in advertisements.
Page 14
Specification - The Economist
TECHNICAL DATA
The cover, four colour inserts and newsprint are printed by heat set web offset.
LIVE MATTER AREA
Type material or other illustrative material on a non-bleed page, or on a bleed page, but not
intended to bleed, must be kept 10mm within quoted trimmed size on all four sides.
Digital
Digital files must be pre-flighted to The Economist Newspaper specifications.
Quickcut. Preferred method of delivery (www.quickcut.com).
File formats:
● PDF 1.3 format using the latest Pass4Press specifications (see www.pass4press.com) based on
the internationally recognised PDF/X-1a format [ISO 15930-1:2001].
● Full page or double page spreads must be centred within a 10mm border - over and above trim
size on all 4 sides.
● All digital files must be named with the following syntax, using only alpha-numeric
characters and the underscore, for example, Advertiser_20122006.pdf
● All graphics must be supplied as 300ppi continuous tone or 2400 ppi bitmap files.
● Preferably, fonts should be supplied as embedded and subset Type 1 PostScript fonts.
We cannot accept Multiple Master fonts or instances.
● Four Colour guides should be produced from the final PDF file only. The Economist recommends the use
of Proof4Press verified colour proofs or similar, based on current ISO specifications for web-offset
printing.
Please note that the following items are not acceptable:
●
●
●
●
●
●
●
●
Microsoft PowerPoint documents
RGB graphics
Four Colour graphics in mono ads
JPEG/ASCII graphics within documents
Spot colours (CMYK only)
Native files
EPS files
TIFF files
Cromalin/digital proof requirements for regional print sites
The following are required for each edition.
Worldwide
World Ex-UK
World Ex-North America
World Ex-Asia/Pacific
World Ex-UK/Ex-North America
Asia/Pacific and Asia Only
Total Europe
North America
UK
Continental Europe
and Middle East/Africa
Latin America
7
6
5
6
4
1
3
3
1
2
2
Eurostandard
Eurostandard
Eurostandard
Eurostandard
Eurostandard
Eurostandard
Eurostandard
Cromalins
Eurostandard
Cromalins
Cromalins
Cromalins
Cromalins
Cromalins
Cromalin
Cromalins
Cromalin
Eurostandard Cromalins
Cromalins
Page 15
SPOT COLOUR
The Economist can only accept spot colour advertisements supplied out of CMYK
Dimensions: Display
Full page
Half page horizontal
Half page vertical
Half page DPS under Letters
Half page bookends in Letters
Quarter page
Spread
Bleed page (inc. bleed)
Trimmed page
Bleed spread (inc. bleed)
Trimmed spread
mm
240 x
118 x
240 x
118 x
250 x
118 x
240 x
273 x
267 x
273 x
267 x
180
180
88
380
86
88
380
209
203
412
406
inches
9 7/16 x 7 1/16
4 5/8 x 7 1/16
9 7/16 x 3 7/16
4 5/8 x 15
9 7/8 x 3 3/8
4 5/8 x 3 7/16
9 7/16 x 15
10 3/4 x 8 1/4
10 1/2 x 8
10 3/4 x 16 1/4
10 1/2 x 16
World In: DPS considerations
World In is a perfect bound publication.
All spread advertisements must be supplied as two separate full
page advertisements.
Please allow approximately 1/8’’ (3mm) for image
overlap in the design. If possible avoid text or illustrations
that are difficult to align through the gutter.
Dimensions: Classified
Full page (four columns)
Single column width
Double column width
Depth dimensions are given first.
mm
235 x 180
42
88
Dimensions: Executive Focus/International Property
mm
Full page
235 x 180
Half page horizontal
115 x 180
Half page vertical
235 x 88
Quarter page
115 x 88
Depth dimensions are given first.
inches
9 1/4 x 7 1/16
2
3
inches
9 1/4 x 7 1/16
4 9/16 x 7 1/16
9 1/4 x 3 7/16
4 9/16 x 3 7/16
The quality of reproduction cannot be guaranteed if The Economist’s specifications are not adhered
to or if the material is received after our copy deadlines.
For technical and production data contact:
Andrew Rollings, Advertisement Production Manager
Tel: London (44 20) 7830 7065 Fax: (44 20) 7930 0458
E-mail: andrewrollings@economist.com
Connie Baker, Production Manager
Tel: Virginia 1 (540) 465 4833 Fax: 1 (540) 465 4835
E-mail: conniebaker@economist.com
Page 16
Creative Formats:
Gatefolds
Following formats are available:
Single page gatefold opening to DPS
Half page gatefold opening to 3/4 DPS
DPS gatefold opening to 3 page spread
DPS gatefold opening to 4 page spread
Wrap around covers
Special distribution can be arranged for wrapped copies. They can be delivered
to a single address (bulk delivery) or mailed to an advertiser’s own mailing list.
Prices for distribution to individual addresses are for second class post and are
subject to list presentation details. Prices for delivery by first class post are
available on request.
The Economist takes no responsibility for items which could not be delivered to
supplied names and addresses.
Your Economist representative can also provide you with details of special
distribution opportunities at trade shows or other key events. Bulk charges
apply for this type of distribution.
A premium is payable for wrap-around cover orders lower than 1,000 on any
single regional edition of The Economist.
Bound-in inserts
Bound-in inserts can run in any edition of The Economist. They must be the same
size as The Economist and must appear in the centre of the paper.
Advance notice is required to ensure availability.
Maximum weight of paper:
Minimum weight of paper:
Minimum number of pages:
120gsm
80gsm
4
80lbs
54lbs
4
Please ask for complete technical specifications from your representative or a
member of The Economist’s advertisement production department.
Page 17
Loose inserts
Maximum size
Minimum size
Maximum weight of insert
Minimum weight of stock for single
sheet unfolded insert
Minimum number of inserts
UK
247mm x 173mm
148mm x 105mm
30g
Continental Europe*
180mm x 145mm
148mm x 105mm
20g
130gsm
26,000
130gsm
20,000
*In Continental Europe, loose inserts of more than two sides can only be inserted into
polywrapped copies.
If there is a fold, it must be on the longest side of the insert.
Please liaise with the advertisement production department at all stages of
your project. The team will help ensure that your insert meets The Economist’s
requirements.
Bound- in Reply Cards
Final artwork is required eight weeks prior to the insertion date. Note that sizes
differ between editions.
Edition
Size
Bleed size
Trim size
Live type area
UK
(H x W) mm
156 x 164
150 x 158
142 x 150
Continental Europe/Middle
East/Africa
(H x W) mm
146 x 168
140 x 162
132 x 154
Requirements for Asia/Pacific Edition: For self mailers, two sets of copy must
be provided: one with a Hong Kong return address and one with a Singapore
return address. All material must also be approved by the post offices in
Hong Kong and Singapore.
Bound-in reply cards cannot run in the following months:
UK:
Continental Europe:
Other editions:
April, May, August, December
February, April, August, December
No restrictions
Page 18
Asia/Pacific
(H x W) mm
196 x 131
190 x 125
182 x 117
North Am
(H x W) m
108 x 199
102 x 193
96 x 187
Tip-on Cards
Maximum size:
Minimum size:
Maximum weight of stock:
Minimum weight of stock:
Adhesive:
210mm x 160mm
85mm x 60mm
300gsm
120gsm
Glued inserted cards are attached by low tack, fugitive adhesive.
Tip-on cards can only be attached to premium-paid right hand pages or spreads.
Display 1/3 Page Rates
Third of Page Advertisement must be non-bleed. Advertisement guaranteed to appear outside edge.
Page 19