2010 SIA SNOW SHOW
SnowSports Industries America 2010
©
NEW PRODUCT DIRECTORY
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Table of Contents
Product Category
Page
Apparel
Layers ....................................................................................................... 5
Lifestyle ..................................................................................................... 6
Outerwear ................................................................................................. 7
Apparel Accessories
Gloves/Mittens ........................................................................................ 14
Headwear ................................................................................................ 16
Socks/Footwear ...................................................................................... 17
Equipment
Bindings .................................................................................................. 19
Poles ....................................................................................................... 19
Skis ......................................................................................................... 20
Snowboards ............................................................................................ 23
Snowshoes.............................................................................................. 24
Miscellaneous ......................................................................................... 25
Equipment Accessories
Helmets ................................................................................................... 25
Miscellaneous ......................................................................................... 26
Footwear
Boots -- Alpine/Nordic/Snowboard .......................................................... 28
General Accessories
Backpacks/Hydration Packs/Travel Bags ............................................... 30
Eyewear .................................................................................................. 32
Miscellaneous ......................................................................................... 33
Retailer Services ................................................................................................ 36
Fabrics/Textiles .................................................................................................. 36
Media ................................................................................................................... 37
Websites ............................................................................................................. 37
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Brand/Company Index
Hot Chillys .........................................................10
Holden .................................................................7
Hotfingers Gloves ..............................................15
Killy ....................................................................10
KJUS USA .........................................................10
Kombi ................................................................15
Klymit...................................................................5
KUUsport ...........................................................34
Lange ................................................................28
Liberty Skis ........................................................21
Line Skis ............................................................22
Little Hotties.......................................................18
Lorpen North America ......................................18
MANIC Snow .....................................................19
Manzella ............................................................15
Marker Sport......................................................31
Marmot Mountain LLC .......................................10
Microfurr .............................................................7
McDavid® .............................................................6
Molehill Mountain Equipment, Inc .....................11
Mountain Stats LLC ...........................................37
New Wave Enviro Products...............................34
NIKITA ...............................................................23
Nobis, Inc ..........................................................17
Nordica Skis and Boots .....................................22
Northwave North America, Inc. .........................28
Optic Nerve .......................................................32
Orage ................................................................11
Parlé Your Style ...............................................26
Patagonia, Inc. ..................................................11
PERTEX ............................................................36
Planet Earth Clothing ........................................11
POC...................................................................26
Point6 LLC.........................................................18
POW Gloves......................................................15
RAB ...................................................................11
Railyard Rails ....................................................27
Raw Indulgence, Ltd. ......................................34
Reichmann & Sohn ...........................................27
Ride Snowboards ..............................................24
Ripperwrap ........................................................17
Rocky Mountain Sunscreen ..............................35
Rossignol...........................................................22
SABRE ..............................................................33
Salomon ............................................................29
Salomon Snowboards .....................................24
SAM Magazine ..................................................37
Scott USA ..........................................................33
ShredAlert Headwear and Accessories............ 35
Sick Stickz Ski Poles .........................................19
Skboot ...............................................................31
Skea ..................................................................12
Skiset North America.........................................35
Skullcandy .........................................................35
The Slider Corporation ......................................25
Snow Angel .........................................................6
180s .................................................................... 7
4FRNT Skis LLC ............................................... 20
686 ...................................................................... 7
ABS Avalanche Airbag...................................... 30
Alp-n-Rock .......................................................... 6
Ambler............................................................... 16
Anakie Outerwear ............................................... 8
Arbor Collective................................................. 23
Arctix………………………………………………..33
Athalon .............................................................. 30
Atlas Snow-Shoe Co. ........................................ 24
Atomic USA....................................................... 28
Auclair Sports Inc. ............................................ 14
Backcountry ACCESS, Inc................................ 30
Base Camp ....................................................... 30
Bataleon Snowboards ....................................... 23
Bausch & Lomb’s FogShield Sport ................... 32
Blizzard Ski ....................................................... 20
Bonfire Snowboarding......................................... 8
Boulder Gear® ................................................................................ 8
Briko... ............................................................... 32
Buff, Inc. ............................................................ 16
Burgess Custom ................................................. 8
Buzrun Snowboards.......................................... 23
Canada Goose .................................................... 8
CandyGrind ....................................................... 14
Chaos Headwear .............................................. 17
CoreUPT ........................................................... 20
Crash Pads ......................................................... 5
crazeeHeads, inc. ............................................ 25
Croakies ............................................................ 34
Dakine ............................................................... 31
Dale of Norway ................................................... 5
Descente and DNA ............................................. 9
Discrete ............................................................. 17
DPS Skis ........................................................... 20
DROP MFG....................................................... 32
Dynafit ............................................................... 21
Dynastar............................................................ 21
Eider.................................................................... 9
Ellim Corp., LTD ............................................... 19
The Faction Collective SA ................................ 21
Fera Skiwear ....................................................... 9
Fortitude Skis .................................................... 21
Fox River Mills Inc............................................. 17
Fuel ..................................................................... 9
Fuel-TV ............................................................. 37
Full Tilt .............................................................. 28
GoPro................................................................ 25
Gordini USA, Inc. .............................................. 14
Heat Factory Inc................................................ 34
Helly Hansen....................................................... 9
Hestra Gloves ................................................... 14
High Point Ventures .......................................... 36
High Sierra Sport Company .............................. 31
Hookease .......................................................... 26
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Tecnica Ski ........................................................29
ThirtyTwo...........................................................13
THOR LO ..........................................................18
Tubbs Snowshoes .............................................25
Vans Snow ........................................................29
Venture Snowboards .........................................24
VIST ..................................................................13
Volcom ..............................................................13
Wintersteiger .....................................................36
With a Twist Knitwear and Accessories ..............7
W.L. Gore & Associates ....................................16
YellowMan/YMX Clothing ....................................6
Snowcraft Industries ......................................... 27
Spark R&D ....................................................... 19
Sport Obermeyer ............................................. 12
Sportube ........................................................... 27
SPY Optic ......................................................... 33
Spyder............................................................... 12
Storm Skis......................................................... 22
Strap Pad, LLC ................................................. 36
Sun Company, Inc. ........................................... 36
Sunice ............................................................... 13
Swany America Corp ........................................ 16
Tail Wags Helmet Covers Inc. .......................... 26
Tecnica Apres ................................................... 29
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APPAREL
Layers
Crash Pads
Contact:
Sidnie Doyle
Phone:
800.9645993
Email:
info@crash-pads.com
Website:
crash-pads.com
The Derby or The Basic, as we like to call it, is our newest crash pads design Style 2700. Released by
demand in 2010, the success has been fast and for reason. This is our only female specific short. A sexy
cut quite low on the hip and also our shortest length short. The padding is 1/2 inch think scored for
flexibility and offers padding on the side hip pointer and the tailbone. The abrasion and Impact resistant
pads provide outerwear or underwear durability and function. Fabricated with our Quick Dri Lycra blend,
this padded short is climate control and stretches to move with the body never against it. As always,
made in the USA since 1992! Come check it out.
Dale of Norway
Contact:
Sue Killoran, Killoran Communications
Phone:
802.229.4848
Email:
killoran@ezcloud.com
Website:
dale.no/us/
Dale of Norway, a world leader in knitwear technology and designs, expands its collection with the
Comfort Series. Using a unique knitwear process of combining two separate fabrics, the Midlayer and
Midlayer Supreme line combines natural and technical fibers to create garments with a focus on function
and comfort. Made with fine Merino Wool on the inside and outside, the Midlayer line offers two styles, a
hoodie and a full zip jacket. For colder days, Dale, a world leading producer of water repellent wool,
combines a water, soil and stain resistant woolen yarn on the outside of the knit with a soft fine Merino
yarn on the inside to produce the Midlayer Supreme. A great alternative to a soft shell jacket, the Midlayer
Supreme is offered in a jacket style. Quality and detail can be found throughout these garments with
coordinating knit patterns on the sleeves, zippered pockets in the jacket and the signature Dale logo and
metal zipper pulls. Styles can be worn separately or in a coordinating layering system. Suggested retail
ranges from $250 to $400.
Klymit
Contact:
Amy May
Phone:
888.559.6481/406.579.2740
Email:
amy@outsidemedia.com
Website:
klymit.com
Klymit introduces the Klymit Kinetic ◊◊ Double Diamond Vest – the first product to use its breakthrough
Klymit NobleTek insulation. Klymit NobleTek is the only technology available to give outdoor enthusiasts
the power to adjust their level of warmth via flexible, gastight chambers filled with Argon gas. This
cutting-edge technology provides insulation that is warmer, thinner and lighter-weight than other
insulators. The Klymit Kinetic ◊◊ Double Diamond is body-hugging, designed for snow sports.
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McDavid®
Contact:
Jenny Fernandez
Phone:
850.412.0300
Email:
Jenny@team180.com
Website:
mcdavidUSA.com
Mens/Womens Ski and Snowboard Shirts & Pants
Designed to protect skiers and snowboarders where they need it most, McDavid’s original HexPad®
technology features individual hex shaped pads that are permanently bonded to base layer fabric. The
shock absorbent HexPad® moves with and conforms to the body offering maximum protection without
restricting movement. McDavid’s protective apparel features innovative fabric technology that combines
traditional base layers with the performance benefits of modern-fiber moisture management technology to
keep the athletes dry, as well as strategically placed HexMesh™ technology, which offers air flow and
ventilation to keep athletes cool.
Snow Angel
Contact:
Pamela Moyce
Phone:
650.728.1566
Email:
pamela@snow-angel.com
Website:
snow-angel.com
Bunnie Lux is a new fabric for Snow Angel that has a fantastic hand-feel. It is as light as whipped cream
and as warm as a heavy sweater, because the fibers are hollow core. This creates insulation within the
fiber that makes it light and very warm. Bunnie Lux is a performance fabric with wicking and antimicrobial
properties and a price point that will be attractive to a broad age range. Our embroidered Zip T has
reverse flatlock seaming to eliminate chafing, cuffs for warmth, and a next-to-skin fit that is sexy and
functional.
YellowMan/YMX Clothing
Contact:
Andreas Engel
Phone:
212.764.2221
Email:
andreas@yellowman.com
Website:
yellowman.com
YellowMan/YMX's Pacific Tribal quarter-zip, base-layer top features superior MadKool performance fabric
that wicks moisture away from your skin while providing dynamic comfort without bulk. With its crisp,
vivid, and detailed tribal graphics this long sleeve top is perfect as an athletic/recreational layering piece
or on its own as a fashion statement.
Lifestyle
Alp-n-Rock
Contact:
Regan Fischler
Phone:
760.752.1507
Email:
regan@alpnrock.com
Website:
alpnrock.com
Alp-n-Rock, the fresh luxury apparel brand expands its offerings for Winter 2011; debuting an Outerwear
Collection for men and women. Evoking the luxury and elegance of exclusive alpine resorts captured with
each exquisite detail, and channeling the universal human experience into striking original artwork… Alpn-Rock creates another unique clothing experience. The signature line of sumptuous, fully reversible tshirts now includes jackets, vests, and fleece, expanding Alp-n-Rock's mission to create quality, ecofriendly products for all: from the chic trendsetter looking for the perfect combination of comfort and style,
to the technical competitor looking for a stylish approach to their sport.
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Holden
Contact:
Mike LeBlanc
Phone:
503.241.0590
Email:
info@holdenouterwear.com
Website:
www.holdenouterwear.com
Come by to see the new Holden Streetwear collection. Holden Streetwear like our outerwear is focused
on high-quality, tailored fits and fashion-forward styling.
Microfurr
Contact:
Dave Zemlicka
Phone:
208.377.0870
Email:
stormskis@microfurr.com
Website:
www.microfurr.com
Microfurr Hoodie - Possibly the most luxurious hoodie ever made. A heavy cotton shell is accentuated
with a color contrasting liner made from 100% genuine Microfurr. Microfurr is the most luxurious and
durable technical fabric available today. It offers the highest standard in comfort while maintaining
excellent wear resistant properties. Microfurr will not fade, shrink, wrinkle or pill. Microfurr products are
made for active lifestyles from the beach, to the mountains, or in the city.
With a Twist Knitwear and Accessories
Contact:
Rachel Hadley
Phone:
303.416.4313
Email:
Rachel@twistknitwear.com
Website:
twistknitwear.com
With a Twist unveils their premier 2010 collection of sexy, flirty, fun sweaters at SIA. From elegant Nordic
coats to sexy A-line dresses to stylish jackets, cardigans and wraps our feminine shapes offer a flattering
fit for everyone. Couple our luxurious, ultra-fine merino wool and cotton-merino blends with design
accents like cozy collars, chunky rib trims, flirty patterns like polka dots, leaves and more – we promise
you will love our sweaters with a twist!
Outerwear
180s
Contact:
Taryn Westerkamp
Phone:
781.639.4924 x118
Email:
taryn@cgprpublicrelations.com
Website:
180s.com
180s introduces its Quantum Vent Jackets, the first technology of its kind to utilize its patented Quantum
Vent Technology. The venting system was designed to enable trail runners to regulate their own core
body temperatures, thus maximizing their performance and endurance. The adjustable venting system
can be opened and closed through the use of discreet vent cords while you are running, eliminating the
need for multiple layers. Wind and water-resistant, the 180s Quantum Vent jackets are a semi-fitted drop
tail design that also feature 50+UPF, integrated forearm sweat wipes, MP3 ready chest pockets, and 360degree reflectivity for enhanced visibility.
686
Contact:
Kristin Cusic
Phone:
949.699.6868
Email:
kristin@westlifedistribution.com
Website:
686.com
The limited edition Snaggletooth Senior and Junior jackets from 686 both feature a 10,000MM/8,000GM
waterproof and breathability rating as well as critically taped seams, powder skirt, arm vents, surprise
stash pocket and custom artwork appliqués. These jackets are unique in that they make up the highlyanticipated new Snaggletooth collection, and are only available for one season and in limited quantities.
Don’t miss out on snowboarding’s favorite dysfunctional family!
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
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Anakie Outerwear
Contact:
Erin Height
Phone:
760.536.6116
Email:
info@anakieouterwear.com
Website:
anakieouterwear.com
The Anakie 3-in-1 Jacket and pant have zip-in-zip-out liners, a system like no other zips the liners in-to
the shell so that the pieces works as one while adding warmth! The technical shell fabric is
20,000mm/15,000gm DWR coated, in a variety of colors and prints with fully taped seams. Jacket
features include waterproof zippers, pit zips, zip out powder skirt, music pocket, pass window and a
moisture wicking lining. This jacket give you the flexibility to stay warm and dry in all conditions!
Bonfire Snowboarding
Contact:
Rian Rhoe
Phone:
503.236.3473 x108
Email:
rian.rhoe@bonfiresnowboarding.com
Website:
bonfiresnow.com
The Men’s Sitka Jacket is a team pick for Siberian winds, arctic expeditions and rail missions that plunge
into the cold sub-zero nights. Full 550 70/30 Duck Down insulation breathes with our Salvage Ripstop
fabric for eco-conscious riders. Salvage means we saved it from landing in an incinerator or landfill, dyed
it to match our color palette and gave it new life. 20K waterproofing, 15K Breathability, audio pocket, extra
long pit venting and ninja cuffs are features this style has dialed. Gingham Check Lining feels smooth and
soft against your skin.
Boulder Gear®
Contact:
Adam Garry
Phone:
877.700.2372 x113
Email:
agarry@outdoorgearinc.com
Website:
outdoorgearinc.com
The Boulder Gear® Tech Shell jackets offer the protection of the technical capability of
10,000mm/10,000gm, Two Layer, Four Way Stretch fabric with fully taped seams, two-way waterproof
front zipper, pit zips and detachable hood, moisture wicking stretch lining, waterproof chest and handwarmer pocket zippers. Available in Men’s & Women’s silhouettes - Boulder Gear for value driven
protection and performance!
Burgess Custom
Contact:
Sara Deutsch
Phone:
877.238.7997
Email:
sara@burgesscustom.com
Website:
burgesscustom.com
Burgess Custom offers performance minded, custom built snow pants that are domestically handcrafted
using innovative fabrics & great attention to detail. The latest women’s pant is the stylish, retro inspired
Pow Dreams Pant. The new men’s line brings the sturdy but bold Tree Stash Pant. Burgess Custom snow
pants feature 15000mm rated waterproof breathable fabrics, critically taped seams, venting systems,
waterproof zippers, plenty of pockets, solid reinforcements in key areas, and a style that’s all your own.
Canada Goose
Contact:
Taryn Westerkamp
Phone:
781.639.4924 x118
Email:
taryn@cgprpublicrelations.com
Website:
canada-goose.com
Thermal Mapping Technology Launch: HyBridge Line for Men and Women – Canada Goose Thermal
Mapping technology brings together gender-specific placement of down insulation and the flexibility and
performance attributes of a soft shell within one garment for a broad variety of end uses. HyBridge
Jacket, Hoody and Vest in both men’s and women’s styles feature 750 fill power Hutterite white duck
down and Polartec Power Shield O2 with wicking properties, treated with DWR finish.
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Descente North America; DESCENTE and DNA
Contact:
Susan Scales
Phone:
800.999.0475 x234
Email:
susan@descente.com
Website:
descente.com, ridedna.com
DESCENTE, a household name for World and Olympic Champions for the past 4 decades, is proud to
introduce another innovative World Cup Collection that is inspired by the top National Teams in the World
(Switzerland, Spain, Canadian Skier Cross, etc). This Collection showcases some of the most advanced
technology in the outerwear industry, including; exclusive D-Laser cutting and welding, D-Laser breath
ventilation, Super Sonic seamless welding and the finest 4 way stretch waterproof fabrics available.
These features along with many more have created a fashion forward, extremely comfortable, technical
line that make you feel like a sponsored athlete without the pressure of the World Cup circuit.
Eider
Contact:
Lisa Koker
Phone:
303.527.1460
Email:
lisa@lafumausa.com
Website:
eider-world.com
A feather-weight jacket with excellent thermal insulation and a light, water resistant Pertex® down. The
Eider Olan jacket features a downproof Microlight shell with 90/10 duck down, 700 fill power. Features
include an attached hood, storage bag, hand pockets under flap and zipped chest pocket. It’s also
reversible, so take your pick between the high-tech side and the more exciting side!
Fera
Contact:
Eric Tung
Phone:
310.370.8538 x234
Email:
erict@ifera.com
Website:
ifera.com
The all-new Flair stretch pant for women offers our signature Perfect Fit® in a new active silhouette and
fabrication. Made from supple softshell stretch fabric featuring a 5000mm/5000g/m2 waterproofbreathable laminate barrier and Spandex fibers, the Flair flatters your every curve without hugging too
tight. Super-soft fleece lining and fully-finished seams keep you warm and comfy, while the clean, 2pocket styling and lower-rise waist make this pant versatile enough to wear on and off the mountain. Zipoff, removable inner cuff gaiters add an extra level of practicality for all-season, all-purpose use.
Fuel
Contact:
Shane Levi Gould
Phone:
843.842.3835
Email:
shane@fuelclothing.com
Website:
fuelclothing.com
The Channel Zero Jacket lives life doing it instead of sitting on the couch watching it. 10,000mm/
5,000grm fully taped seams, Waterproof front zipper goes both ways, pit zips for the smelliest of gnar pits,
moisture wicking lining for the beer sweats, 3 other waterproof pocket zippers for the kind stuff. Killer
Fuel TV gradient graphics, MP3 Player pocket to keep yo self bumping, Fully runs on Eco Fuel.
Helly Hansen
Contact:
Christina Erb
Phone:
319.310.1415
E-mail:
christina@hayterpr.com
Website:
hellyhansen.com
The Mission Jacket, $350, is lightly insulated with PrimaLoft and boasts Helly's top-most protection, Helly
Tech O2 (20,000mm). This stylish, fully rideable jacket features a ski pass pocket, goggle wipe, multiple
exterior and interior pockets, powder skirt, an insulated, adjustable hood and mechanical venting to keep
your body dry or warm depending on the conditions and activity.
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2010 SIA SNOW SHOW
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Hot Chillys
Contact:
Steve Lee
Phone:
800.468.2445
Email:
slhotchillys@sbcglobal.net
Website:
hotchillys.com
Micro Elite Chamois Zip-T’s for Men and Women
Building off of success with the base layer styles made from our Micro Elite Chamois fabric, Hot Chillys
has expanded the use of this fabric into fashion zip-t’s for men and women. Micro Elite Chamois is the #1
selling fabric in the Hot Chillys collection and so to take this great fabric into fashion zip-t’s makes total
sense. This 4-way stretch fabric is perfect for anyone who wants warmth, comfort and technical
performance all wrapped up in one. Using Bio-Silver antimicrobial fibers we lightly sand the finish to give
you extra softness and just the right loft to easily layer without bunching.
Killy
Contact:
Lisa Koker
Phone:
303.527.1460
Email:
lisa@lafumausa.com
Website:
killy.com
The Storm W jacket from Killy features a feminine silhouette and clean lines. Made with Dialight Sunny 4
way stretch fabric, and Primaloft insulation, the Storm jacket is laser cut and then seam sealed to be
completely waterproof and breathable. Killy adds technicity with a full front opening by injected zip under
a flap with hidden magnets and snap, preshaped elbows, powder skirt with nonslip band and a chinguard
protector. The Storm was designed with functionality, style and fit in mind.
With zipped side pockets, a ski pass pocket, interior goggle pockets with lens cleaner, phone pocket and
interior hood pocket
KJUS Skiwear
Contact:
Ted De Innocentis
Phone:
207.393.0123
Email:
tedd@kjususa.com
Website:
kjus.com
The LADIES NORTHERN LIGHTS Jacket is a star of the 10/11 KJUS LADIES Collection. Each jacket is
one of a kind and features a unique to itself multi-color print inspired by the Aurora Borealis. 4 way
stretch fabric combined with 20,000mm/20,000g Dermizax EV Laminate and 60g of PrimaLoft insulation
provide ultimate protection from winter’s elements while Schoeller PCM inserts regulate body temperature
for unmatched comfort on the hill. The interplay of color on the jacket allows for the use of 7 different
pant color combinations.
Marmot Mountain, LLC
Contact:
Jordan Campbell, Public Relations Manager
Phone:
801.633.9022 (cell)
Email:
jcampbell@marmot.com
Website:
marmot.com
Marmot’s Cat Track Jacket is a signature ski shell in the Coombs Sidecountry Collection, integrating
d3o™ Shock Absorption™ in the elbows and forearms and BOA® Hood Dial technology for singlehanded hood adjustment. The Cat Track features Marmot Hybrid Construction: Marmot MemBrain® 2layer waterproof/breathable fabric and Marmot M1 Softshell - a windproof, waterproof and breathable 4way stretch fabric. MSRP $350
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2010 SIA SNOW SHOW
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Molehill Mountain Equipment, Inc.
Contact:
Douglas Faude
Phone:
208.263.8422
Email:
doug@molehillmtn.com
Website:
molehillmtn.com
Molehill’s new Quilted Synthetic line of jackets, vests and one-piece buntings utilize 160 gram synthetic fill
and feature interior cuff gaskets, fleece-lined collars and pockets, zipper garages, and zipper baffles to
seal out the wind. These children’s performance garments utilize a DWR micro rip-stop nylon that sports
a unique quilting treatment that adds to the beauty and indestructibility of these garments. The synthetic
line can be worn alone, but it was also designed to layer with Molehill’s new 2.5 Layer All Weather Gear
line and the Kids’ Softshell Hoodie. Colors include Pink, Red and Celestial Blue. Sizes from 2T to 8/10
years. Priced from $59.99-$99.99.
Orage
Contact:
Mike Nick
Phone:
802.846.2690
Email:
Mike.Nick@orage.com
Website:
www.orage.com
New for 2010 is the JP Auclair x Retallack Co-Lab, an exclusive piece from the Black Box collection that
was made with input from freeski pioneer JP Auclair and the backcountry guides at Retallack Lodge in
British Columbia. The Co-Lab jacket is a waterproof and durable GORE-TEX® 3 ply shell built
specifically for use in the backcountry - extremely light, articulated, and backpack friendly (with a silicone
appliqué that protects the shoulder and torso area from overuse).
Patagonia, Inc.
Contact:
Jess Clayton
Phone:
805.667.4755
Email:
jess_clayton@patagonia.com
Website:
patagonia.com
New for Fall 2010, the Insulated Outskirts Jacket will keep you warm and dry on the coldest of days. Its
durable shell fabric is made of a 2-layer stretch-woven nylon with an H2No waterproof/breathable barrier,
and finished with DWR. The interior is lined with a soft taffeta, and insulated with highly compressible
PrimaLoft One, which has the ability to keep you warm even when wet. The removable helmet-compatible
hood has adjustments that keep you covered while allowing for a full range of vision. Inside the left chest
pocket is an electronics pocket with cable routing. Additionally, the jacket’s powder skirt is removable,
allowing for you to decrease the weight of the jacket. Available in men and women’s versions. Insulated
Outskirts Jacket - $499.00
Planet Earth Clothing
Contact:
Kate Gaeir
Phone:
206.334.0863
Email:
kate@hayterpr.com
Website:
planet-earth-clothing.com
The men¹s Forsaken Jacket (MSRP $349) and Forbidden Pant (MSRP $249) are each constructed of
fully recycled and recyclable 3-layer textured polymer film with a breathable DWR coating processed
without the use of PFC chemicals. Added form and function features include the use of 100% recycled
copper trims and hardware. The fully engineered, relaxed fit styling also includes taped and sealed
seams, adjustable cuffs and hems, pit and leg venting, multiple interior and exterior pockets, and Recco
reflectors.
RAB
Contact:
Phone:
Email:
Website:
Samantha Killgore
303.926.7228
Sam.Killgore@equipuk.com
rab.uk.com
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The Alpine Tour Jacket is designed with the backcountry skier in mind. It is constructed from mid-weight
3-Layer eVent® fabric, so it is exceptionally weather and wind-resistant but offers the comfortable
breathability typically only found in soft shells. The Alpine Tour features lightweight waterproof zippers in
critical locations and calendared water-resistant zips under the arms and narrow seam tape to help keep
weight down. The fully protective hood is helmet-compatible and features a wire-stiffened brim allowing
fine tuned protection. A fixed, lightweight stretch-mesh snowskirt keeps the snow out and large mesh
pockets to accommodate skins. Weight (Men's Large): 16oz $325.00
SKEA
Contact:
Catherine Gerken
Phone:
970.949.4815
Email:
catherinegerken@skealimited.com
Website:
skealimited.com
The Simone Limited Edition Parka is a sporty, luxury, water resistant puffer. It features a high back down
filled collar with contrast stripes with faux or natural fur zip-off trim, powder protection, toasty cuffs, elastic
adjustable cuffs and cargo sleeve pocket. This coat is perfect for staying warm and looking stylish around
town or on the slopes.
Sport Obermeyer
Contact:
Kelsey Comstock
Phone:
212.889.1700
Email:
Kelsey@turnerpr.com
Website:
obermeyer.com
With the Leighton Jacket’s fully-lined faux fur hood, loads of leopard and colors of mink and cassis red –
some might mistake the trail for a catwalk. The Leighton lady will never compromise performance and
won’t have to try commanding the attention of everyone on the mountain either – the upscale look and
flattering shape will turn heads both on and off the slopes. A member of the Minx collection, the Leighton
Jacket stuns in Obermeyer’s Luxure and Snow Satin fabrics. Versatility is the name of the game with the
Leighton Jacket – performing with flying colors both on the slopes and off.
Spyder Active Sports
Contact:
Kate Gaeir
Phone:
206.334.0863
Email:
kate@kategaeir.com
Website:
spyder.com
Featuring the super-breathable proprietary OSMO technology, the men’s Cosmos Jacket (MSRP $400)
has an astonishing 30,000g breathability and 20,000mm waterproofness to provide superior comfort in
cold environments. The first of its kind on the market, OSMO technology blocks water vapor on the
exterior while conversely dissipating moisture from the interior for ultimate heat retention and dryness.
Adding form to function, the Cosmos Jacket features laser cut detailing, welded construction and
abrasion resistant overlays. Thinsulate™ insulation, Lycra inner cuffs and full time hanging hood provide
added protection from the elements.
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Sunice
Contact:
Anita Sanches
Phone:
514.341.6767 x240
Email:
asanches@fletcherlg.com
Website:
sunice.com
The Men's and Women's Vector Collection brings you the best-of-the-best in technical ski outerwear. All
products in this category bear the insignia of GORE-TEX, the leading and most trusted outerwear fabric
brand in the world. These innovative fabrics are combined with laser constructions, cutting edge
hardware and accessories for the best possible performance. Loaded with technical offerings, this
skiwear also sports great style and renowned quality. The Vector Collection is backed by a Lifetime
Guarantee to keep you Dry promise. Go, push your limits, the mountain is all yours.
 Lycra cuff with thumbhole
 GORE-TEX Performance Shell
 Adjustable powder skirt with Sunice
 Fully seam sealed
gripper tape
 Exposed waterproof zippers
 Adjustable hem drawcord
 Underarm ventilation
 Thermolite insulation / Primaloft
 Goggle cleaner & MP3 pocket
insulation
 Custom Sunice hardware
 Detachable and adjustable hood
...but a few of the collection highlights. Signature piece for men: The Ultimate Jacket / Signature piece for
women: Suprima
ThirtyTwo
Contact:
Ashton Maxfield
Phone:
949.900.2884
Email:
ashton.maxfield@soletechnology.com
Website:
thirtytwo.com
The ThirtyTwo Exposure Outerwear Series boasts next level fabrics and features with an updated take on
classic outerwear styling. The series brings a splash of color without the all-over print craziness, so pop
in your dark lenses, because the future of outerwear is looking bright.
VIST
Contact:
Tom Maneggia
Phone:
802.548.4177
Email:
info@vist.it or tmaneggia@yahoo.com
Website:
vist.it
Free World Pegasus Jacket. VIST gives a clear statement of its international character and cosmopolitan
spirit, through extremely high-performance, fully seam sealed, garments that express the very best of
design and creativity through two innovative ideas:
 The Free World National Flag Concept, which allows you to customise your ski outfit, selecting
the colours to be used so as to create the flag of the nation you prefer;
 The IHC “Interchangable Hood Concept” that is to say the option of combining your jacket with a
one size fits all FREE WORLD PEGASUS HOOD of a different colour, or one with your own
national flag
 The Free World Velcro patch, which allows you to customise your ski jacket, selecting the
national flag of your own choice.
Volcom
Contact:
Dutch Schultz
Phone:
949.646.2175
Email:
dschultz@volcom.com
Website:
volcom.com
Volcom has expanded its patented Thermal Defense System throughout the 2010 Snow Product Line. In
addition, Volcom is increasing its proprietary styled Gore Tex Outerwear mix as well as introducing Gore
Tex to the Volcom Glove Collection.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
APPAREL ACCESSORIES
Gloves/Mittens
Auclair Sports Inc.
Contact:
Peter H. Monk
Phone:
514.345.0135 ext. 219
Email:
monkp@parisglove.com
Website:
auclairgloves.com
Auclair Sports has reached deep into its historic past and re-validated the Company’s historic tie to snowshoeing, an iconic sport that traces its roots back to the famous French Canadian “coureurs-de-bois”, who
traded with the Continents’ first nations for furs and then back-packed and sledded them from the interior
regions to the harbor cities where boats from Europe arrived in the 17th,18th and 19th centuries to bring the
pelts to Europe, where they were made into coats and the famous beaver hats.
Today Auclair has used modern materials to create a full range of snow-shoeing gloves and mitts such
as the “Huron Flex-factor” glove, made from a 4 way stretch polyester waterproof breathable laminate
fabric shell. The palm is durable water resistant goatskin and the glove is lined with 3M thinsulate C40
laminate to a thin, flexible bemberg lining. The cuff has a Velcro cinch and neoprene cuffing for great
warmth retention and all day comfort. They are an ideal compliment to the modern light-weight
snowshoes and ancilliary gear that the lovers of this “new” iconic sport need. The gloves retail for $40.00.
CandyGrind
Contact:
Brandi Paik
Phone:
970.368.4983
Email:
info@candygrind.com
Website:
candygrind.com
We have added 2 new technical Park standard Mitten and Gloves, featuring simplistic approach in
complimenting your shred experience. Also for the apparel, we developed our premium Knitted Sweater
line which features 6 new sick looking "Shred Fit" sweaters for your urban and apre-shred steeze.
Gordini USA, Inc.
Contact:
Sean Roberts
Tel:
802.879.5211
Email:
customerservice@gordini.com
Website:
gordini.com
Gordini® Heatrap® glove program is the first ever revolutionary non-battery glove that heats your fingers
for up to 6 hours. We have developed a special warmth pocket on the top of the glove to hold a custom
finger shaped heater unit. There is one pair Finger Heaters included in the purchase of the glove and you
can purchase replacements at participating retailers or online at www.gordini.com. The gloves feature a
Aquabloc® waterproof breathable windproof insert and the gloves are insulated with Megaloft® and
Thinsulate® .depending on the model. View demonstration video at www.gordini.com
Hestra Gloves
Contact:
Melanie Steinberg
Phone:
888.939.9969
Email:
Melanie@hestrausa.com
Website:
hestrausa.com
The all-new Heli Ski de Cuir glove is a great glove for all conditions. It comes with a removable wool
terry/wool pile lining that feels like silk when you slip the gloves on. Its outer shell uses a Mélange Twill
fabric that is wind and waterproof and has a chrome-free goat leather palm. Chrome-free leather means
that the leather is tanned without using harmful dyes in the process – thus being friendly to the
environment. The glove also offers outseam construction and Hestra Handcuffs.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Hotfingers Gloves
Contact:
William Dzierson
Phone:
800.237.9269
Email:
bdzierson@swanyamerica.com
Website:
hotfingersgloves.com
Especially for women - From the fit to the sleek design and the ultra light weight fabrics, the Retro is made
for women of the slopes. The HOT-RAP, insulaton system combines heat reflective technology with the
latest and geatest in insulations and waterproof breathable inserts. We use Dupont Comformax radiant
for the heat reflective properties and Primaloft insulation for the light weight water repellant properties and
all this enclosed in the best waterproof/breathable insert on the market. Our lining is a Cashmillion liner
which is teh softer lining on the market and it has heat reflective properties and moisture management
properties second to none. The complete glove for the complete skiing experience. MSRP: $42.00, Style
PC14
Kombi
Contact:
Sue Killoran, Killoran Communications, LLC
Phone:
802.229.4848
Email:
killoran@ezcloud.com
Website:
kombisports.com
Are your hands always cold? Then try Kombi's Downy mitten or glove with Goose Down insulation and
their proprietary down like material for a super soft and puffy feel that will keep your hands ultra warm for
your next trip to the mountains. Combine the luxury of Goose Down with an ultra soft goatskin leather
shell for the ultimate in winter handwear. Other features include Kombi's proprietary
waterproof/breathable system and wicking lining. Microban offers antimicrobial benefits for a no stink
glove. The performance driven Downy has an adjustable wrist strap and a cord lock cinch closure for a
no bulk, custom fit. Available in men's and women's sizes in a glove or mitten in three colorways: black,
brown or white. MSRP $90. Since 1961 Kombi has been designing winter handwear for the whole family,
plus performance baselayers and stylish hats.
Manzella
Contact:
Leslie Faulise
Phone:
716.681.8880 x248
Email:
Leslief@manzella.com
Website:
manzella.com
Manzella’s Trail Boss rec/work glove offers full-weather protection for mountain or trail. The Trail Boss is
a 2-ply softshell glove combined with a synthetic leather and microgrid stretch PU palm providing
outstanding dexterity. This glove features a Hydro-Block® insert, moisture-managing fleece lining and 40gram ThinsulateTM insulation that provides the end-user with warm, dry hands. The Trail Boss also
features a ventilation port, hidden heater pocket, nose wipe and neoprene cuff. The Trail Boss has a
manufacturers suggested retail price (MSRP) of $40 and is categorized as “Warmer” in the Manzella
Glove Selection System.
POW Gloves
Contact:
John Kaiser
Phone:
206.366.0224
Email:
kaiser@powgloves.com
Website:
powgloves.com
The Stealth Glove from POW keeps you warm and dry while maintaining good dexterity in any condition.
One second with your hands inside and you’ll know what the signature fit of a POW Glove is all about.
The Stealth features premium goatskin leather, waterproof and breathable Hipora linings, Primaloft
insulation, and Nikwax add-ons to keep your hands toasty and dry on the coldest, dampest winter day.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Swany
Contact:
Bill Dzierson
Phone:
800.237.9269
Email:
bdzierson@swanyamerica.com
Website:
swanyamerica.com
The ECO-X, recyclable glove- Swany America, created the first “closed-loop” recyclable winter glove.
(Translation: It can be used for a few years and then returned to the company to create another glove.)
The Eco-X’s windproof and waterproof recycled polyester material can be repeatedly reused to create
more fabric. By recycling the gloves chemically it will reduce CO2 emissions and use less energy than
when producing the polyester from virgin material. Once consumers have used and abused the gloves,
they can send the pair back in an envelope provided. The palm is taken off and recycled in the US. The
rest of the glove is repurposed into a new pair of gloves.
W.L. Gore & Associates
Contact:
Cynthia Amon
Phone:
410.506.2647
Email:
camon@wlgore.com
Website:
goretex.com
Arc'teryx offers the first GORE-TEX® Pro Shell glove and mitt this season, the Alpha SV Glove ($275)
and Alpha SV Mitt ($225). The Alpha SV Glove features 3-layer GORE-TEX® Pro Shell for a completely
waterproof, breathable glove with reduced bulk for increased dexterity. Designed for the physical and
environmental demands of any backcountry activity, the seam-sealed GORE-TEX® Pro Shell outer shells
of the Alpha SV Gloves and Mitts provide advanced storm protection, warmth and breathability.
Headwear
Ambler
Contact:
Christian Rawles
Phone:
888.267.6968
Email:
hi@amblermw.com
Website:
amblermw.com
Ambler is introducing the Phrenology Collection for the Fall '10 line. Ambler hats have become known for
their unique qualities that are only found in handmade products, and the Phrenology Collection is no
different. We've combined bold colors, super-soft yarns and hand-knit quality to give you the perfect
phrenological accessory. Perfect for accenting your already superior noggin'. The Phrenology Collection
hats are hand-knit in Argentina with silky acrylic yarns.
Buff, Inc.
Contact:
Craig Randall, Verde PR
Phone:
970.259.3555
Email:
craig@verdepr.com
Website:
buffusa.com
Buff, Inc. unveils the new Reversible Polar Headband® for Fall 2010. Simple in concept, but laden with
technical features, the two-layer headband is made from Original Buff® patterned fabric and Polartec®
fleece. The Reversible Polar Headband® is designed to protect from the cold and wind, and to keep
sweat out of your eyes. It offers moisture management and is treated with Polygiene® technology to
prevent the growth of odor causing bacteria. Buff, Inc. also is introducing a new Reversible Polar Buff® to
its collection for Fall 2010.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Chaos Headwear
Contact:
Beth Cochran
Phone:
406.579.7909
Email:
cochran@whatsuppr.com
Website:
ChaosHats.com
Natural Collection: The Twister #2284 slouch beanie is 50% organic cotton and 50% organic wool. This
hat triples as a slouch beanie, a neck warmer tube and an over size headband! The hat is woven in a
way that there is a ‘Twisted’ top opening that looks enclosed, but as you pull and adjust the knit it can
easily fit over your neck for warmth or leave the opening at the top for free hair. MSRP $28-32
Discrete
Contact:
Julian Carr
Phone:
801.573.2570
Email:
julian@discretesport.com
Website:
discreteheadwear.com
The Jenerator is the signature beanie of 2-time X-game gold medalist, Jen Hudak. Discrete offers 3 color
ways in the Jenerator. Purple with silver lurex is featured here. It is ridiculously sick for the slopes and
way too pimp off the hill. The Jenerator is a bomb-ass stylie girls beanie that is going to own it.
nobis, Inc.
Contact:
Adriana Higuera
Phone:
415.489.2012 x 202
Email:
Adriana@blastoutdoors.com
Website:
nobis.ca
nobis’ Fall 2010 collection is the evolution of the brand’s creative passion, and as such channels the spirit
of practical utilitarianism in its various styles. Featuring new quirky styles for men and women, the Fall
2010 collection also introduces a new children’s line – a mini collection inspired by the curiosity and
innocence of childhood memories. This season, nobis is offering wearers of every age and style
preference, a variety of headwear and outwear options.
Ripperwrap
Contact:
Brad Sutton
Phone:
303.494.0456
Email:
boulderco777@yahoo.com
Website:
ripperwrap.com
Innovative face mask (patent pending)
Socks/Footwear
Fox River Mills, Inc
Contact:
Joel Anderson, Mike Tyer
Phone:
800.247.1815 x221, 319.273.8066
Email:
joelanderson@foxrivermills.com, mtyer@foxrivermills.com
Website:
foxsox.com
Our Rocky performance ski sock (Style 5138) ranked #1 in the New York Times 2010 Gear Test
conducted by ski instructor Mark Woolley of Sugarbush Resort, Warren, VT. Other socks Woolley tested
were from Thorlo, Lorpen, Smartwool and Wigwam that “didn’t hold shape quite as well or seem quite as
durable as the Fox River,” said Woolley. The Rocky, made with special cushion zone construction from a
Primaloft® and wool blend, is designed to cushion pressure points within a ski boot for a light-weight,
over-the-calf fit that provides insulation and warmth even if it gets wet.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Little Hotties
Contact:
Cathy Herbstler
Phone:
206.390.0531
Email:
cathy@cherbpr.com
Website:
littlehottieswarmers.com
The new Little Hotties Insoles provide added cushioning and support for your feet while keeping your toes
toasty warm. Made of compression molded EVA, the trim-to-fit insole features a toe plug that pops out to
make room for the flush-fit heat pocket. So there’s no added bulk between you and your footwear. The
insole can be cut to fit into shoes, hiking boots, or ski or snowboard boots, and the included adhesive toe
warmers heat the entire toe area for up to five hours. Little Hotties Insoles come with one pair insole and
three pair toe warmers. Little Hotties is a proud supplier of the US Ski Team and US Snowboarding.
Lorpen North America
Contact:
Katy Gaenicke, KGPR, Ink
Phone:
781.585.1717
Email:
k.gaenicke@comcast.net
Website:
lorpen.com
The Lorpen Tri Layer Race Sock (STSL) is the thinnest Tri Layer performance sock available in the
Lorpen collection, and also packs the most technology. The first layer is PrimaLoft Eco-Polyester that
combines 50% recycled material with virgin fibers to create thermally efficient insulation. The middle layer
is Merino Wool, a natural fiber that can wick and store moisture away from the foot. The outer layer is
Nylon making the sock durable and long lasting. This blend of natural and synthetic yarns make it the
best performance ski sock Lorpen has to offer. The shin area also features added padding to alleviate ski
boot discomfort. MSRP: $18.99 USD.
point6
Contact:
Betsy Seabert
Email:
betsy@point6.com
Website: point6.com
The point6 women’s ski light OTC premium merino wool socks feature cushioning across the shin and
under foot with an insulated toe box for enhanced comfort on the slopes. Proprietary Achilles pad holds
the heel in place to reinforce precise boot fit. point6 uses the highest quality merino wool fibers with
compact spun yarns versus conventional ring spun yarns for maximum durability and comfort. New
animated sun design in bold colors to complement any wardrobe while temperature-regulating, moisturecontrolling merino wool keeps your feet warm and dry.
MSRP $20.95 / www.point6.com
THOR•LO
Contact:
Tracy Harris
Phone:
800.438.0286 x 7354
Email:
tharris@thorlo.com
Website:
thorlo.com
THOR•LO introduces its new snow collection for 2010 consisting of six revamped products made with
THOR•WICK™ yarn, a fiber produced from 100% post-consumer recycled PolyEthylene Terephtalate
material or "PET" bottles. There are four new Ski offerings, one for Snowboarding, and a new Kids allpurpose snow product, each offered in a range of bright contemporary colors. Thorlo promises its
commitment to superior foot protection with these new products, providing snow enthusiasts protection of
the shear zones and pressure points while keeping their feet warm and dry.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
EQUIPMENT
Bindings
Ellim Corp., LTD
Contact:
Somang Choi
Phone:
+82.2.2051.3855
Email:
Somang@buzrun.com
Website:
buzrun.com
Our snowboard binding enables fast fixation as well as adjustment of binding and hi-back angle perfectly
at one touch without ratchet belts and buckles. This snowboard binding is innovative and fundamentally
different to the traditional ones and is worth changing a snowboard history.
MANIC Snow
Contact:
Brett Curtis/Carl Haworth
Phone:
510.375.5352/916.747.9312
Email:
brett@manicsnow.com/ch@manicsnow.com
Website:
manicsnow.com
Patented SnowKush Technology allows the Massive Pop (ver. 1)/MP1 to deliver where all other bindings
fail:
 TRUE SUSPENSION: titanium springs dampen vibration and absorb shock when landing.
 ADJUSTABILITY: 3-position heelcup customizes fit and easy ability to fine tune the titanium
springs’ preload.
 RESPONSIVENESS: 100% carbon fiber chassis improves feel, edge control and pop.
 CLEARANCE: never experience toe/heel drag again (even with Sasquatch-sized feet).
The MP1 kicks chatter to the curb, fears no flat landing and says goodbye to heel bruises.
Spark R&D
Contact:
Will Ritter
Phone:
406.580.9884
Email:
will@sparkrandd.com
Website:
sparkrandd.com
Spark R&D continues to push innovation in the sport of splitboarding and will proudly release their newest
binding the Blaze in October 2010. This is a splitboard specific binding with splitboard specific features.
Straps were chosen for their minimalism, durability, and functionality in the backcountry. A custom
highback features a wider range of lean -25* of aggressive forward lean all the way back to -5* for striding
on the flats - as well as vertical slots for a standard 1.5" webbing booster strap. These bindings are the
lightest on the market with a final weight of 3.75 lbs [1730g] per pair.
Poles
Sick Stickz Ski Poles
Contact:
Ben Wayne
Phone:
303.953.2025
Email:
info@sickstickz.com
Website:
sickstickz.com
Sick Stickz has a great new line of ski poles featuring creative graphics that are sure to turn heads.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Skis
4FRNT Skis LLC
Contact:
Matt Sterbenz
Phone:
801.975.9500
Email:
matt@4frnt.com
Website:
4frnt.com
New for 10/11, the 4FRNT Renegade (135/122/129, full rocker) is a culmination of a two-year journey for
Eric Hjorliefson. What he wanted was a ski to deal with the deepest of deep days and coastal-type
snowpack with a higher moisture content where powder exerts more resistance against a ski. Rather than
relating wants and desires to a designer, Hoji learned how to build skis from the ground up. 4FRNT got on
board and again has production capabilities in their headquarters: a space dubbed "The White Room."
For this fall, Hoji will pump 150-200 pairs of the hand-built, wooden-sidewalled Renegade. Look for small
batches of other specialized 4FRNTs to come out of the White Room in the future.
Blizzard Ski
Contact:
Sue Killoran, Killoran Communications, LLC
Phone:
802.229.4848
Email:
killoran@ezcloud.com
Website:
blizzardsportusa.com
The Blizzard IQ Power Technology is a full suspension technology that has an integrated dampening and
binding system that provides maximum on-snow stability with excellent rebound energy. A carbon fiber
interface with camber is built into the ski resulting in a high performance ski that is very easy to handle
and gives back energy. Built into the binding system, is a bi-directional floating piston oil damping system
that reduces vibration up to ten times faster. The combination of the two, make up IQ Power. Introduced
in two Blizzard models, the G Power FS IQ, a high performance front side ski, and the M-Power IQ Max,
an all mountain ski.
CoreUPT
Contact:
Gaëlle Martina
Phone:
+33 6 69 41 01 04
Email:
gaelle@coreupt.com
Website:
coreupt.com
The Caspers, new Justin Dorey's promodel
Justin Dorey, A Canadian Fresstyler, got on the CoreUPT.com team at the start of the 2009 season.
Justin and CoreUPT.com designed a freestyle ski specially studied for pipe with a tight and fast radius to
gain in amplitude ! With its powerfull and agressiv ride this twin tipped ski will satisfy all freestylers that
want to progress in the pipe.
DPS Skis
Contact:
Philip Drake
Phone:
720.308.6999
Email:
philip@dpsskis.com
Website:
dpsskis.com
If you're looking for a compelling story, DPS stands out. Leading design, cutting-edge technology, and top
performance makes DPS the perfect ski for passionate skiers, or those who demand the best. This is the
DPS heritage. New for the 2010-11 season is the award-winning Wailer 112RP and the launch of the
women's line. Every generation a ski comes along that changes the paradigm. The Wailer 112RP is that
ski: perfect for both powder and the variable conditions found at ski resorts. It will transform how and
where people ski. Also new: DPS Women's skis: The Wailer 95 and Wailer 112RP are offered in women's
versions. Uncompromising performance tailored precisely for women.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Dynafit Ski Collection
Contact:
Keith Patterson
Phone:
303.444.0446
Email:
Keith@salewa.com
Website:
Dynafit.com
North American ski mountaineers are, Stoked on Dynafit’s new milestone in freeride touring skis. The
Stoke, (130-106-120) combines an early rise shovel, beefy sidewall construction, an isocore paulownia
wood body with stringers of beech and bamboo, creating a ski matched for both powder and challenging
first descents. Greg Hill, a respected ski professional, worked with engineers to shave weight and
embody a ski that leaves no room for error in “no-fall” zones. The Stoke feature top-quality ski-skin
integration, patented insert technology, a sintered graphite base, and consistent reliability.
Dynastar
Contact:
Susie English
Phone:
435.252.3416
Email:
Susie.english@mountaincenter.com
Website:
dynastar.com
Sultan 94
By combining the best of everything, Dynastar’s newest all mountain Legend Series ski, the Sultan 94,
may be the most versatile elite performance ski ever made. Featuring a 94mm waist, 18m radius sidecut,
wood/titanal sandwich construction, and just a touch of early rise, the Sultan 94 delivers hard snow,
carved turn prowess along with deep snow and natural terrain excellence.
The Faction Collective SA
Contact:
Josh Cohen
Phone:
503.998.5222
Email:
josh@factionskis.com
Website:
thefactioncollective.com
Here at Faction we have developed what we call “Rocker 2.0”. Combining traditional camber and rocker
technology in different variations allows us to produce skis highly tuned to rider’s needs and even more
versatile in variable conditions. “Rocker 2.0” is used on 4 of our models this year – The Alias, 3.Zero,
Royale and Thirteen. For those who prefer the feel of “traditional” camber the Alias and 3.Zero are also
available in 5mm camber throughout the ski.
Fortitude Skis
Contact:
Nick Whittemore
Phone:
619.228.6613
Email:
nick@fortitudeskis.com
Website:
fortitude.com
Fortitude Skis proudly introduces our first women’s model, the all-mountain Rosies. This is not your
mother’s “shrinked and pinked” ski. Strap these on for frill-free, face-paced, rippin fun all over the
mountain. It was designed with the help of our sisters, girlfriends and fellow female big-mountain
competitors, who know what expert chicks want in a ski. The 130-104-125 dimension makes for a great
time in any given weather on any given terrain, especially powder: rockered twin tips allow for ideal
flotation. Available in a 154,161 and 168.
Liberty Skis
Contact:
Chris Sears
Phone:
866-SKI-LIBERTY / 866.754.5423
Email:
chris@libertyskis.com
Website:
libertyskis.com
Liberty Skis new Genome, Double Helix, and Helix models complement our new Morphic, Jinx and LTE
designs. Our bamboo cores have given Liberty Skis award-winning performance, and technology that
has been imitated by the big conglomerates. Our new models have won more awards than any other
company in 2010 reviews, and Liberty was 100% sold out of 2009-2010 product. Light, responsive, and
powerful, Liberty Skis new models demonstrate that form and function can be one in the same.
SnowSports Industries America 2010
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2010 SIA SNOW SHOW
NEW PRODUCT DIRECTORY
Line Skis/Full Tilt boots
Contact:
Jake Hanson
Phone:
206.290.1701
Email:
jake@hayterpr.com
Website:
lineskis.com, fulltiltboots.com
To fill the gap between standard all-mountain skis and the infamous fatties, Line’s Prophet 115 creates a
middle ground between powder skis and carving skis. Built with directional flex for smooth skiing and
stability on every terrain along with a P-Cut 5-radius sidecut for effortless turn initiation, the 115 conquers
the entire mountain without asking you to pack a whole quiver. Early-Rise dimensions keep your tips
afloat without sacrificing edge hold and Line’s proven Metal Matrix technology puts more metal, thus
responsiveness, where you need and removes metal for reduced weight where you don’t.
Nordica Skis and Boots
Contact:
Andy Hare
Phone:
603.892.2668 x5005
Email:
ahare@nordicausa.com
Website:
nordicausa.com
For People who want a versatile ski, ideal for front side skiing but also suitable for off-piste use, Nordica
has developed a "Aggressive Frontside" ski called the Fire Arrow. The Fire Arrow has a modern wider
sidecut for ripping turns on the frontside and features twin tips that have a wide spatula shape with a
slight raise. With eye catching graphics, great technical performance and an all new modern shape,
these skis are perfect for those looking to rip turns on the groomers and be able to get a little creative on
the hill either in the park or natural in bound features. A ripping fun ski.
Rossignol
Contact:
Susie English
Phone:
435.252.3416
Email:
Susie.english@mountaincenter.com
Website:
rossignol.com
S7 Ski
Rossignol’s S7 floats and turns better, and skis easier thanks to its unique design, called Amptek. Amptek
features a combination of traditional camber underfoot and more progressive “rocker” at tip and tail. The
combination of the two makes the S7 float better in deep snow; pivot and skid in powder; hold on hard
snow; and turn more easily on trails. Professional big mountain skiers and once struggling intermediates
agree, the S7 is revolutionary in its ability to make powder skiing easier, more fun and more dynamic.
Storm Skis
Contact:
Dave Zemlicka
Phone:
208.377.0870
Email:
stormskis@microfurr.com
Website:
stormskis.com
Storm Ski – Twisted Sista
The Twisted Sista is a reverse camber spatula ski that when it gets into powder or Spring slush the
sensations it gives you is amazing. These skis have so much flotation and can be pushed around so
easily, that they are effortless to turn even at low speeds. A brilliant powder toy that makes you feel like
you are water skiing....almost makes powder skiing too easy! Length 187 cm. Dimensions: 140-104-128.
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Snowboards
Arbor Collective
Contact:
Charlie Ninegar
Phone:
310.577.1120 x14
Email:
CharlieN@ArborCollective.com
Website:
ArborColllective.com
The Arbor Draft snowboard has been designed around The System, a fusion of interdependent
technologies that support rocker-specific performance. The system includes: Grip-Tech Sidecut, Street
Rocker, Rocker Flex, Inlaid Power Spine, Robusto Tips, True-Twin, Mercy Edges and Sumo-Stance. The
Draft also features a two year warranty, Arbor’s Fusion Base, FSC Certified Medicine Core, Blended
Urethane/ABS Sidewalls, Butter Glassing, a deep version of the Shadow Flex System, and six sizes
including: 149.5, 153.0, 155.0, and 158.5 cm and two new smaller sizes: 143 and 147 cm.
Bataleon Snowboards
Contact:
Tyler Ketz
Phone:
253.627.8550
Email:
tyler@bataleon.com
Website:
bataleon.com
New Product: Evil Twin - What do you do when you want to improve on the perfect board? Well you go
back to the drawing board and go over it one more time. The result is the perfect twin board taken to the
next level. All angles to the snow have been reworked and we are beyond stoked to present to you the
future of true twin snowboarding. With this stick you will out-pop, out-butter, even out-carve any other twin
board on the mountain. Promise! But don't believe us, try it yourself!
Buzrun Snowboards
Contact:
HeonMyeong (Mitch) Seong
Phone:
+82 2 2051 3855
Email:
mitch@buzrun.com
Website:
buzrun.com
Python Binding is a future-oriented binding created by Buzrun’s technology and design. Python binding i)
offers any snowboarders (from the beginners to the professionals) the fastest, the easiest, and the most
convenient step in and out, ii) completely tightens all three parts (toe, top of foot, and ankle) of boots by
one touch lever with no ratchet belts and buckles, and ii) synchronously opens both a hi-back and ankle
strap up once wearing and taking off the binding. Python Binding is completely ready to go out into the
snowboard world.
NIKITA
Contact:
Sebastien Burns
Phone:
888.665.2160 x243
Email:
SBurns@c4distribution.com
Website:
nikitaclothing.com
When NIKITA collaborates it’s a big deal and for the FW1011 season, not only will the latest NIKITA
Outerwear be hitting the stores, but also a special partnership with K2 Snowboarding. NIKITA have
teamed up with the progressive and innovative crew at K2 to produce a distinctive set up on the new
Casette binding and award-winning VaVaVoom snowboard.
Built for ladies who love the park, the VaVaVoom is now the ultimate choice for girls who ride, especially
with a blend of NIKITA design splashed all over it. Team this with the new Cassette binding and you
have all-terrain performance, comfort and style from head to snow.
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Ride Snowboards
Contact:
Jake Hanson, Hayter PR
Phone:
206.290.1701
Email:
jake@hayterpr.com
Website:
ridesnowboards.com
Grab a cold beverage and head to the hills with the NEW Ride Highlife. Built for all-mountain freestyle
dominance, the Highlife features Ride's new LowPro Rocker profile, featuring LowRize rocker in the nose
for a buttery, playful feel, and ProRize in the tail for a stable platform with tons of pop. The Highlife
features art by the Indonesian and snowcat inspired Spacecraft Clothing, featured on a complete boot,
board, binding, and outerwear package from Ride. On top of the Hempbrain topsheet and urethane
infused Slimewallz sidewalls, the Hempbrain boasts innovation, rideability, style, and eco-consciousness.
Salomon Snowboards
Contact:
Rian Rhoe
Phone:
503.236.3473 x108
Email:
rian.rhoe@bonfiresnowboarding.com
Website:
salomonsnowboard.com
Pro riders Jed Anderson and Chris Grenier bring you the next evolution of jibbing technology. The Easy
Press Core is developed in a whole new way. We created the Butter-Bot, a robot that can do thousands
of nose and tail presses every day. Robots aren’t riders, so we led with the team – and then went all tech
on the bot. Easy Press Core in the Salomonder offers flat camber that presses easier than a traditional
rocker, with our signature equalizer sidecut and No Chip Tips to protect your tip and tail. Check the 48 for
Jed’s graphics, the 52 for Chris’.
Venture Snowboards
Contact:
Lisa Branner
Phone:
970.387.5078
Email:
lisa@venturesnowboards.com
Website:
venturesnowboards.com
Venture Zephyr Splitboard
Recently named a Backcountry Magazine Editors Choice for 2011, the Zephyr splitboard is designed for
all mountain versatility. Its ability to transition effortlessly between varied terrain, conditions and riding
styles means you can explore anywhere in the backcountry with confidence. As one Backcountry
reviewer stated, it's "the elusive quiver of one: an all-season, all-conditions animal that devours all things
powder." New for 10/11, we’ve redesigned the Zephyr with rocker to make it even more playful,
maneuverable and fun. Available in both solid and splitboard versions.
Snowshoes
ATLAS SNOW-SHOES
Contact:
Connor Folley, Marketing Manager
Todd Walton, Verde PR
Phone:
206.805.4800 (Connor), 970.259.3555 (Todd)
Email:
Connor_Folley@k2sports.com
todd@verdepr.com
Website:
atlassnowshoe.com
Atlas Snow-Shoes 9 Series FRS Snowshoes - A new era in Atlas suspension, the 9 Series FRS and
Elektra 9 FRS utilize the patent-pending Free-Rotating suspension for natural articulation of the foot over
uneven and side-hill terrain with minimum resistance providing the most comfortable and forgiving stride.
Proprietary 6061 aluminum V-Fame and Nytex decking provide a solid platform, the tempered steel AllTrac toe crampon and tri-cleat provide stability on ice and in deeper snow. The new FRS suspension is
the foundation for the Atlas trail-walking category and provides a free and forgiving stride. MSRP $159.95
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TUBBS SNOWSHOES
Contact:
Todd Walton / Verde PR
Phone:
970.259.3555
Email:
todd@verdepr.com
Website:
tubbssnowshoes.com
Tubbs Snowshoes Xplore Series
“The way to start snowshoeing,” the Xplore is offered in unique men’s and women’s styles and sizes.
Lightweight, easy to use, value oriented snowshoes that are dependable and engineered for beginners
and intermediate snowshoers. Quick Fit bindings wrap over a wide variety of boot sizes and styles,
carbon steel toe and heel crampons keep you secure on variable terrain, ice or snow. Biomechanicallydesigned Fit-step frames and SoftTec decking provide stability and comfortable walking and the
articulation of the Rotating Toe Cord enables the tail to drop and shed snow. MSRP: $119.95
Miscellaneous
The Slider Corporation
Contact:
Bentley W. Surdyk
Phone:
775.397.1060
Email:
Bentley@TheSliderCorporation.com
Website:
TheSliderCorporation.com
Named Best In Show by SAM (Ski Area Management) at SIA 2009! The patented iCycle by The Slider
Corp. adds a new spark to the snow sporting industry with the 2010 model-- the KONG. At only 23 lbs.
this generation busting purveyor of adrenaline is made to ISO 9001 standards. With aircraft grade
aluminum and carbon fiber skies the Kong brings you a new sport where the market needs a surefire
winner. Check us out at booth 3726 and get ready to Bust outta the Box!.
EQUIPMENT ACCESSORIES
Helmets
crazeeHeads, inc.
Contact:
David Cowen
Phone:
516.263.3345/866.427.2933 x84
Email:
david@crazeeheads.com
Website:
crazeeheads.com
stretcheeHeads by crazeeHeads will be making its debut with two new two new spandex helmet covers "Princess Mona Leza" and "Hankster the Prankster." Both helmet covers are colorful, lightweight, and
breathable spandex that stretch to fit most any size and shape sport helmet - from children's XXS to
adult's XXL. Good year 'round for all sports. MSRP is $28.
GoPro
Contact:
Justin Wilkenfeld
Phone:
415.738.2480 x708
Email:
justin@gopro.com
Website:
gopro.com
The GoPro HD Helmet HERO is a professional, wearable HD camera offering 1080p / 960p / 720p true
HD video at 30 and 60 frames per second. Choose from 170° and 127° wide angle shooting from one
lens. Updated 32GB SD card compatible and now uses a rechargeable lithium-ion battery (battery life
approximately 2.5 hours). 5MP auto photo modes allow for high quality prints in addition to HD video.
MSRP $299
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POC Sports
Contact:
Dax Kelm
Phone:
307.733.3065 x202
Email:
dax@backbonemedia.net
Website:
pocsports.com
Receptor Backcountry: Equipped with Recco and targeted towards free skiers riding in exposed
environments, the Receptor Backcountry is a highly developed version of the proven Receptor
construction. By incorporating MIPS Technology, the helmet will absorb not only the vertical part of
impacts, but also the rotational violence, which is a serious concern in the case of oblique impacts. This
breakthrough-patented technology allows the liner and outer shell to rotate in relation to each other,
reducing stress on the brain and ultimately resulting in the safest helmet on the market today.
Tail Wags Helmet Covers
Contact:
Karyn Climans
Phone:
416.482.3625
Email:
info@tail-wags.com
Website:
tail-wags.com
Tail Wags Helmet Covers introduces something dark and dangerous! The new skull and crossbones
design joins our exciting array of fun and fabulous helmet covers. Two new additions to the animal line
include Foxy, and the K-9 Cruiser. Wearing a helmet makes sports safe - Tail Wags makes it fun.
Miscellaneous
Hookease
Contact:
Scott Coleman
Phone:
888.774.1118
E-mail:
scoleman@hookease.com
Website:
hookease.com
Hookease is proud to introduce its flagship product, a new and revolutionary ski training device called
the skihook100. Teaching becomes “easy for you and fun for them” with this unique product. The
skihook100 allows you to teach the student the correct fundamentals of skiing in a controlled
environment. The skihook100 is robust and universal in design. Several thought leaders in the ski
industry have endorsed this product. Ron Kipp, USSA Education Manager, said, “Hookease will make
the introduction to skiing a much quicker progression. Parents to professionals will flock to this innovative
product."
Parlé Your Style
Contact:
Jonathan Farnsworth
Phone:
800.635.9800 x 28
Email:
jonathanf@parlegems.com
Website:
parlegems.com
Personalize your outer gear with new ZIP BOARDS from "Parlé Your Style". Made in the U.S.A. by
jewelry manufacturer Parlé, each zipper pull is handcrafted in Sterling Silver to last a lifetime. Many
designs to choose from each symbolizing popular winter sports and resort destinations. Designs can be
customized to specific resorts. A great gift idea for those hard to buy for adventurers. Each comes
individually carded and packaged as an assortment with locking display. Visit us to see more Parlé Your
Style accessories and jewelry designed for winter and summer sport enthusiasts.
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RAILYARD Rails
Contact:
Brandon Croney
Phone:
877.806.8999
Email:
sales@railyardrails.com
Website:
railyardrails.com
The BOXCAR is the very first snowboard/ski box rail with a “screwless” HDPE plastic decking system
called ARMORGRIND™. The Boxcar is 8’ in length with adjustable legs from the standard 8-14” height,
to additional leg extensions taking it as high as 4 feet or more. The BOXCAR is strong enough to be
used in both Residential and Commercial settings. It will also be connectable in straight and 10 or 15
degree angles.
Reichmann & Sohn
Contact:
Stefan Reichmann
Phone:
310.699.3009
Email:
sreichmann@reichmann.com
Website:
reichmann.com
Meet the 2010 model of the Reichmann edge tuner DTS-U Pro for even better ‘High Quality Tuning’
technology. The DTS-U Pro enables four perfectly tuned edges in just one quick, simple step for ski or
board to provide unlimited enjoyment and safety for your customer. DTS-U Pro already convinced ski and
board business market leaders all over the world like Rossignol, Völkl, Scott, Kneissl and Dynastar. Feel
and see yourself at the OnSnow-Demos!
Snowcraft Industries
Contact:
Judy Tredgett
Phone:
604.628.9519
Email:
jtredgett@gosnowcraft.com
Website:
gosnowcraft.com
CoPilot™ Ski Trainer is a technically sound teaching tool that promotes core skills from day one. Unlike
traditional harnesses that manipulate the upper body, CoPilot™ consists of reins that secure the boots,
focusing both instruction and control on the lower body. This unique approach encourages a natural
forward stance, promotes independent balance development, and teaches turning with the skis – all while
providing direct steering control for the teacher. With CoPilot, first-time skiers can really taste the
freedom of skiing. Results? Accelerated learning, increased confidence and a great skiing experience.
Sportube (Highland Trading Co.)
Contact:
Adriana Higuera
Phone:
415.489.2012 x202
Email:
adriana@blastoutdoors.com
Website:
sportube.com
Sportube offers superior protection when transporting adventure sports gear to ski destinations. The hard
shell, made of blow molded high-density polyethylene, creates an extremely durable yet lightweight shield
– providing years of protection for your favorite gear. This season, Sportube comes in a new “limited
edition” color – platinum – to add some pizzazz and fun to your travel gear.
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Footwear
Boots -- Alpine/Nordic/Snowboard
Atomic USA
Contact:
Jordan Judd
Phone:
801.624.7606
Email:
jordan.judd@atomicsnow.com
Website:
atomicsnow.com
Atomic’s new Live Fit boot collection is the first boot to automatically adapt its fit from 102mm to 106mm,
instantly, just by stepping in. The two Live Fit zones, found over the first and fifth metatarsals, provide an
instant fit solution both for retailers and beginning skiers who are looking for the most comfortable and
easiest to use ski boot on the market.
Full Tilt Ski Boots
Contact:
Josh Malczyk
Phone:
888.546.3754 x2230
Email:
josh@lineskis.com
Website:
fulltiltboots.com
New for 2010 is the Tom Wallisch Hot Dogger from Full Tilt Boots. Tom claims “these are officially the
best boots I’ve ever ridden – no more boot or shin bang!” The Active Rubber boot board absorbs impact
on big landings while the Original 3-Piece Design and #6 flexing tongue provides natural flex to eliminate
shin bang and provide maneuverability when throwing the most technical tricks. With one-of-a-kind
detailing from the 80’s style sneaker design right down to his embroidered silhouette on the tongue, these
boots are guaranteed to be turning heads in ski shops & lift lines all season long.
Lange
Contact:
Susie English
Phone:
435.252.3416
Email:
Susie.english@mountaincenter.com
Website:
langeskiboots.com
Lange RS 130 - The high performance RS 130 represents attention-to-detail that goes beyond anything
the company has ever done. Lange began with a new lasting approach based on a database of more
than 20,000 scanned feet from around the world. Lange spent months developing a better-fitting liner that
includes all the fit solutions that boot-fitters would normally install themselves that ensures this 97mm
boot will accurately fit more feet than anyone would believe.
Northwave North America, Inc.
Contact:
Desiree Moore
Phone:
206.762.2955 x104
Email:
desiree.moore@northwave.com
Website:
northwave.com
The Northwave “Caliber” boot is designed with our patented T-Track technology that tightens more
efficient and quicker than any other lacing system on the market. Designed with special parachute string
that’s tougher and lighter than traditional wire. The Caliber comes in a men’s and women’s design.
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Salomon
Contact:
Jenny Naftulin
Phone:
801.624.7570
Email:
Jenny.Naftulin@salomon.com
Website:
salomonfreeski.com
Salomon Quest 12 Boot
No longer do you need to sacrifice downhill performance for exploring capabilities. Salomon's new Quest
Boot was created to give you access to the best of the mountain.
The Quest 12 is everything you'd expect from a high performance Salomon boot. Based on the same
last shape as our most popular line of boots, the Quest 12 utilizes Salomon's new Ride and Hike
technology with a hike and walk mode. In ski mode, the boot provides powerful transmission and offers
true torsional stiffness and response. The Quest 12 is one of a whole range of new touring boots from
Salomon. The boots use a three buckle system, are light in weight and come with fully customizable
liners. All of our athletes agree, "This is the boot we've been waiting for."
Tecnica Après
Contact:
Sue Killoran, Killoran Communications, LLC
Phone:
802.229.4848
Email:
killoran@ezcloud.com
Website:
tecnicausa.com
The original nylon Moon Boot® celebrates 40th anniversary with more colorways; no lefts, no rights, just
pure fun & warmth! This iconic brand, a symbol of design and international fashion, can be found in the
Louvre Museum! Adults, juniors and mini sizes. Plus, new models with varnish PU upper, crocodile
textured PU and embossed PU with luxurious fur trim. Added to the Moon Boot family is the W.E. Moon
Boot Collection with buttery soft Italian suede, nylon jacquard, and varnish PU styles available in every
size with an anatomical fleece fur-topped footbed, light insulation and premium fleece linings. SUPER —
light, warm, comfortable. The Moon Boot snow boot is transformed into a fashionable winter boot. Six
new models, colors galore — silver, ice, and white to petrol blue, bordeaux and sea green!
Tecnica Ski
Contact:
Sue Killoran, Killoran Communications, LLC
Phone:
802.229.4848
Email:
killoran@ezcloud.com
Website:
tecnicausa.com
Tecnica Air Shell Fit Technology offers an instantaneous custom fit using air. Air Shell consists of two
bladders positioned between the liner and the shell, with two independent and inflatable fit zones. Two
independent pumps are located on the boots rear spoiler. Air shell fills only where there are 'voids'
resulting in a true custom fit enhancing energy transmission and increasing performance to the ski. Air
Shell offers more performance, superior comfort and added warmth. Available in two models for men:
Phoenix 100 Air Shell and 90 Airshell; and two in women's specific models: Viva 100 Air Shell and Viva
80 Air Shell. Tecnica, a leader in performance ski boots for the entire family. www.tecnicausa.com
Vans Snow
Contact:
Adriana Matthews
Phone:
714.889.6700
Email:
Adriana_Matthews@vfc.com
Website:
vanssnow.com
Lighter weight and softer flexing, Vans' Andreas Wiig III snowboard boot features our new Quadfit X
Thermal liner with temperature regulating material Outlast, that works with the structure of the ankle and
leg for superior support and fit. Andreas’ popular boot also features Vans' new OTW Lite outsole, a new
instep lace lock and internal wrap harness and our new pleasure cuff shell construction, providing riders
with the versatility needed for serious all-mountain exploration. RECCO® Rescue Reflectors and
customized hardware complete the package. (MSRP - $249)
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General Accessories
Backpacks/Hydration Packs/Travel Bags
ABS Avalanche Airbag System
Contact:
Steve Wagner
Phone:
778.753.5624
Email:
canada@abs-airbag.com
Website:
abs-airbag.com
ABS – the original Avalanche Airbag since 1985 is an intelligent system used to prevent complete burial
in an avalanche and to survive the accident as unharmed as possible. The rescue concept: with one pull
on the activation handle of the backpack two airbags will inflate in mere seconds to a total volume of 170
liters. This additional volume will likely prevent the burial of the carrier. 98 %* off 226 registered
avalanche victims with activated ABS-Avalanche Airbag survived nearly unharmed. Two airbags provide
double safety. Complete range of motion und unobstructed view to escape the avalanche.
* Source: SLF, documented avalanche accidents with ABS-Airbag, August 2009.
Athalon
Contact:
Justin Maged
Phone:
212.268.8070
Email:
info@athalonsportgear.com
Website:
athalonsportgear.com
The Platinum Molded Boot Bags by Athalon (Style # 960/964) offers hard sides for the optimal protection
of snow gear. Pockets in the front give you room for helmet and accessories and feature pocket for iPod
with headphone port. Buy it with or without wheels, but always have the option of using your hidden back
pack straps.
Backcountry Access (BCA)
Contact:
Bruce Edgerly
Phone:
303.417.1345 x101
Email:
info@backcountryaccess.com
Website:
backcountryaccess.com
BCA has retooled its popular line of Stash packs. Known for pioneering winter hydration with its
freezeproof Stash system (and Tracker avalanche beacons), BCA’s new pack line has elements targeted
at the growing freeride market. These include helmet carrying systems, back panel access, load lifters for
supporting big freeride skis, and its innovative “Noose” diagonal carrying system. The retooled line
includes a rowdy new pack for snowmobile-accessed skiing and boarding called the Stash Throttle.
Base Camp
Contact:
Abbott Smith
Phone:
970.393.0962
Email:
Abbott@basecamppacks.com
Website:
basecamppacks.com
Base Camp is a new ski and snowboard specific backpack company. Our line includes women specific
packs, packs with spinal protection, vest packs, as well as everyday ski/ride packs. Each pack is made of
the highest grade materials with different styles and color ways that will reach and please every consumer
on the mountain.
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DAKINE
Contact:
Serene Pelletier
Phone:
541.386.3166
Email:
serene@dakine.com
Website:
Dakine.com
Known worldwide for its quality and attention to detail, DAKINE makes the best accessories for use on
the mountain or in your daily routine. The W’11 line delivers premium accessories that provide function,
innovation and style -- be it packs, bags, gloves, headwear, base layer, board accessories or tools -DAKINE offers it all at an excellent value. The Signature Series of packs and gloves co-designed by
Mark Abma, Tanner Hall, Wolle Nyvelt, Leanne Pelosi, Eric Pollard, Austin Smith, and JP Walker show off
the creative collaboration between DAKINE designers and riders. The new Re-Gen
Collection collection, constructed of recycled fabrics, offers five eco-friendly pieces.
High Sierra
Contact:
Stella Peterson
Phone:
847.876.7248
Email:
Stella@hssc.com
Website:
hssc.com
The EL102 28” Inch Wheeled Upright Special built-in, high-density foam structure helps maintain the
bag’s shape while minimizing weight. Main compartment, with book-style opening, has a large mesh
pocket and interior clothing hold-down straps, Main compartment expands 2.5" for additional storage
capacity. Upper front pocket holds airline tickets or travel necessities. Lower front pocket holds
magazines and small travel gear. Tow-strap for attaching an extra bag. Custom ID holder hides-away in a
back pocket. Recessed, telescoping aircraft aluminum handle system with locking mechanism. Inline
skate-style wheels, are inset in protective corner-mounted housings. Kick plate between the wheel
housings protects the bag from abrasion. Reflective piping for added safety. Size: 28" x 17" x 11.5"
Weight: 9.5 pounds Price: $149.99
Marker
Contact:
Niki Waine
Phone:
212.268.8070
Email:
nwaine@athalonsportgear.com
Website:
Athalonsportgear.com
Marker’s 32” Double Decker Wheeling Duffel (Style 7832) offers the option to zip the top off from the
bottom to create a duffel with hidden backpack straps, enabling you to check or carry as two separate
pieces. 7832 comes with three padded ergonomic carry handles for easy and convenient lifting.
Available in three colors, Charcoal/Black, Rust/Black and the newest high fashion color Teal/Charcoal.
Skboot
Contact:
Caroline Horner
Phone:
801.588.9828 (US) | +61 7 3394 8404 (Australia)
Email:
caroline@skboot.com
Web:
skboot.com
The Skboot bag, the first ever ski boot bag ON WHEELS has 6 individual compartments including easy
access main ski boot storage zone, two quick access exterior compartments, fur-lined goggle pouch,
electronics/ document compartment and removable padded laptop/ document sleeve. The Skboot bag
also comes with a removable wet storage bag with carry straps. Skboot’s signature product, the Skboot
bag comes in two sizes and two exciting colour combinations and is the perfect carry case for your ski or
snowboard boots, clothing and accessories or helmet as well as being the perfect travel bag when you’re
not skiing!
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Eyewear
Bausch & Lomb’s FogShield Sport
Contact:
John Stewart
Phone:
585.338.5799
Email:
John_Stewart@bausch.com
Website:
fogshieldsport.com
Bausch & Lomb’s new FogShield Sport offers skiers, snowboarders and other outdoor sports enthusiasts
in North America a solution to one of the biggest problems they encounter – fogging of goggles and face
shields. FogShielsd Sport consists of pre-moistened towelettes that simultaneously prevent fog from
forming on goggles for eight hours or more and help keep lenses clean with just one application. Athletes
at all ability levels know that the wrong combination of temperature, activity and humidity causes
protective goggles to fog up, making it virtually impossible to see when conditions align to create fog. To
provide the highest level of fog prevention, FogShield Sport uses a specially developed chemical
composition created by a precise mix of ingredients. FogShield Sport’s proprietary technology was
originally formulated to work in the harshest industrial settings. It has been tried, tested and proven on
professionals ranging from firefighters to hazmat technicians. The product’s effectiveness in eliminating
fog in goggles was previously recognized by the International Association of Hazardous Materials
Technicians as the Hazardous Materials Response Product of the Year. Packaged in small foil pouches
that are about the size of hand-wipes, FogShield Sport fits effortlessly in a pocket or bag. FogShield Sport
costs about $2 per application.
Briko
Contact:
Kirsten Andreae
Phone:
802.659.4459
Email:
kirstenandreae@briko.com
Website:
briko.com
The SHADOW is the newest 'goggle' in the Briko line-up for Winter 2010-11. But this new innovation
fresh out of the BrikoLab is not your typical goggle at all. In fact, it has no frame whatsoever. The
SHADOW is a goggle lens with face foam and a strap. For those that do not like the 'bulk' of goggle, but
appreciate features such as a high-quality spherical and mirrored anti-fog lens, the all new SHADOW is a
dream come true!
DROP MFG
Contact:
Dan Stanilonis
Phone
866.376.7634
Email:
dan@dropmfg.com
Website:
dropmfg.com
Building on its legacy of cutting-edge innovation and quality craftsmanship in glove and accessory design,
DROP MFG is launching goggles for 2010/11. Keeping trends, style, function and price in mind, DROP’s
introductory line features six high-performance goggles for men, women and kids, including two specialedition DPI Series goggles by artists Andy Jenkins and Bigfoot. Exclusive technologies include: Supreme
Fit fleece-covered memory face foam for a custom fit, Supreme Air Flow for fog-free riding, and Supreme
Spherical optically correct and distortion free lenses. DROP goggles retail for $35 to $130 (USD),
depending on model.
Optic Nerve
Contact:
Greg Niver
Phone:
800.234.0735 x15
Email:
gniver@mountainshades.com
Website:
nerveusa.com
Optic Nerve has integrated bold colors, creative patterns and vibrant textures to reflect the passion and
energy of the evolving snowsports industry when creating its new Antero Goggle. The Antero offers a
spherical lens for optical clarity, triple density anti-microbial foam to prevent itching, anti-fog
polycarbonate material with active venting and is helmet compatible to keep snow lovers protected and
looking good at an exceptional value.
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SABRE
Contact:
Amanda Knost
Phone:
949.675.6799
Email:
amanda@sabre.fm
Website:
sabre.fm
Sabre releases their first snow goggles – the “EASY RIDER”. As expected Sabre has taken a different
approach and new styling direction. The main features are the “Shred Light” frame and the scratch
resistant reflective polarized lenses. The “EASY RIDER” goggles come with circa 78 punk studs, and
beaten back leather with metal logo detailing. Also it comes with a faux wood grain coffin box complete
with 3 x punk stud pins and an embossed Sabre ring.
SCOTT SPORTS
Contact:
Kevin Kruse
Phone:
208.622.1000
Email:
Kevin@scottusa.com
Website:
scott-sports.com
Scott collaborated with LA artist Mike Stilkey on a new design project for the Fix and Aura goggles.
Stilkey’s whimsical characters translate seamlessly to the goggle, custom designed metal case and
goggle bag. The Fix goggle offers a massive field of view and features Scott’s NL-32 BC lens, the best
lens for everyday optical perfection.
Spy Optic
Contact:
Matthew Harkins
Phone:
760.804.8420
Email:
info@o21na.com
Website:
spyoptic.com
SPYxDCPxYES
 Bronze w/Gold Mirror + FREE bonus yellow lens
 $89.95 USD
DCP's signature Zed model gives back to a great cause! SPY and DCP are giving back through
www.communitycarbontrees-costarica.com, a charity in Costa Rica, brought to our attention by DCP. A
portion of all DCP's goggle sales go into reforestation to offset the carbon footprint a snowboarder makes
during a season. To top it all off the SPYxDCPxYES model also includes a FREE yellow bonus lens and
our softest face fleece to date.
Miscellaneous
Arctix
Contact:
Steve Vuernick
Phone:
866.812.6938
Email:
steve@arctixbottoms.com
Website:
arctixbottoms.com
Men’s Arctix Tundra Bib
The Only Performance Cold Weather Bib You’ll Need When “Doing Battle” With Mother Nature!
Whether Playing Hard Or Working From Dawn Till Dusk, The Arctix Tundra Bib Will Keep You Warm And
Dry Against The Elements!
 Shell: Our Exclusive ThermaLock™ 600 Denier Poly Oxford Cloth Fabric
 Insulation: Our Exclusive ThermaTech™ Insulation - 120 Grams
 5K Wind and 5K Water Resistance, Will Keep You Warm And Dry All Day Long
 Reflective Taping For Safety And Nighttime Visibility
 Critical Seams Are Sealed To Keep You Dry
 Reinforced Seat, Knees, Friction And Scuff Guards
 Boot Gaiters To Keep You Dry In The “Deep Stuff”
 Plenty Of Pockets For Storage
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Croakies
Contact:
John Scott
Phone:
800.443.8620
Email:
jscott@croakies.com
Website:
croakies.com
The ARC or the Articulating Re-attachable Cable retainer is the only eye wear retainer of its kind that
allows you to attach different size ends to fit any eye wear temple size and it is also the only eye wear
retainer to have 70 degrees of adjustment allowing you to wear the retainer on your collar or off your
collar. The ultra lightweight ARC which is proudly made in the USA, uses precision machine fittings and
coated steel cable in creating an eye wear retainer that does what not other eye wear retainer can do.
Heat Factory Inc.
Contact:
Julia Knoke
Phone:
760.734.5300
Email:
info@heatfactory.com
Website:
heatfactory.com
Outdoor Warmer Pack (1964-6)
The Outdoor Warmer Pack is the ideal 3-day combination pack for any outdoor weekend. Contains: 6
pair Hand Warmers, 3 large Body Warmers, and 3 pair Toe Warmers.
KUUsport
Contact:
Scott Chilvers
Phone:
416.298.7724
Email:
scottchilvers@hotmail.com
Website:
kuu.com
The new KUU “VISE PRESIDENT” is the premier ski/snowboard combo vise. The VISE PRESIDENT
features an increased working area over the leading competitor’s vise. 2 adjustable arms designed to
increase working surface, and hold the ski/snowboard in place when working on edge. And a specially
designed insert piece engineered to allow the user the increased height needed to work on the edges of
skis/snowboards! Come check out the KUU both and meet the VISE PRESIDENT today.
New Wave Enviro Products
Contact:
Chris Edwards
Phone:
303.221.3232
Email:
chris.edwards@newwaveenviro.com
Website:
newwaveenviro.com
New Wave manufacturers eco-nomical, reusable, recyclable products and is the exclusive provider of
Stainless Steel water bottles for the United States Ski and Snowboard Teams. The US Ski and
Snowboard Team marks will be available on all our Stainless Steel bottles. New Wave Enviro Products
has been a leader in designing and producing top of the line Seriously Safe STAINLESS® products.
Including the 40 ounce, 1.0 Liter, 600ml and 12 ounce Stainless Steel bottles made from the highest
grade of stainless, 304.
Raw Indulgence, Ltd.
Contact:
Brian Weaver
Phone:
800.986.0634
Email:
brian@rawrev.com
Website:
rawrev.com
Revolution's Organic Greens Super Food Bars. Loaded with nutrient dense super foods and your favorite
fruits in three classic flavors-Lemon Dew, Apple Cinnamon, and Tropical Banana. Each flavor includes
hemp protein, sprouted flax seeds, sunflower seeds, and eight super green foods; including wheat grass
powder, spirulina powder, spinach powder, oat grass powder, kale powder, broccoli powder, barley grass
powder, and chlorella powder. As with all Raw Revolution products they are vegan, peanut free, gluten
free, kosher, and contain no refined sugars or artificial ingredients.
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Rocky Mountain Sunscreen
Contact:
David C. Erickson
Phone:
888.356.8899
Email:
derickson@rmsunscreen.com
Website:
rmsunscreen.com
Rocky Mountain Sunscreen is introducing two new sunscreen formulas at the 2010 SIA Show. A new
SPF 35 will feature a high quality, micronized titanium dioxide - OXYBENZONE FREE sunscreen
formulation designed to meet the needs of the consumer seeking a benzophenone free sunscreen
protection. Additionally, Rocky Mountain Sunscreen is launching a new enhanced UVA SPF 70
sunscreen featuring AvoguardTM - stabilized Avobenzone for extra UVA protection. Both new formulas
are fragrance free, hypoallergenic and very water resistant (waterproof). Smaller retail packaging will be
available this October in time for the winter 2010-11 ski season. For additional information, please visit
www.rmsunscreen.com or call 1-888-356-8899
ShredAlert Headwear and Accessories
Contact:
Iris Brooks
Phone:
541.386.3148
Email:
iris@shredalert.com
Website:
shredalert.com
The Bandangit and the Bandeezee are being introduced as fashionably functional bandanas. They have
100% wool outers, lined with polartec microfleece. This gives the finished product comfort, breathability,
and style. This garment has been tested and proven to be awesome in the sub-zero temperatures and
high winds at Mt Hood. Wear it in the lodge for Apre functions and your neck will stay warm while still
looking fashionable. This product is proudly made in Hood River, Oregon. Skiset North America Contact:
Tony Lyle Phone:
970.827.4020 Email:
t.lyle@skiset.us Website:
skiset.us
Skiset is Europe's largest and most respected ski and snowboard rental company. Skiset has expanded
to North America and works with independently owned and operated ski and snowboard equipment rental
stores. Skiset looks to bring partner stores incremental rental business and increase their market share. Skullcandy
Contact:
Leland Drummond
Phone:
323.679.5377
Email:
Ldrummond@platformgrp.com
Website:
skullcandy.com
Skullcandy reveals all new products at SIA: Mixmaster Mike and Aviator headphones, and 50/50 in
addition to revealing the latest additions to their core dB collection. The Aviator headphones are the first
of the brand new Optics collection. Taking a cue from the style and comfort of Aviator sunglasses,
Skullcandy modeled their latest headphones to look both sleek and functional. Made from premium
polished polycarbonate, stainless steel, and aluminum, and featuring spring loaded hinges that give the
listener the most comfort possible, the Aviators will be available for an MSRP of $150 when they are
released this spring.
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Strap Pad LLC
Contact:
Asher Metchik
Phone:
310.571.LIFT
Email:
asher@StrapPad.com
Website:
StrapPad.com
The Strap Pad® is the only stomp pad with a unique adjustable strap to ease your ride up and off the
chairlift. The Original Strap Pad®, "one of the most innovative products to come out of the 2009 SIA
show in Las Vegas" – Ski Area Management Magazine – is complimented by the release of two new
models, combining all of the advantages of The Original Strap Pad® with customer feedback from the
product debut last season.
Sun Company, Inc.
Contact:
Julie Powell, Sales & Marketing Manager
Phone:
303.424.4651
Email:
sales@suncompany.net
Website:
suncompany.net
Sun’s new Brrr-ometer™ snowboard thermometer zipperpull provides temperature for any winter sport
enthusiast! Unique snowboard design features anodized aluminum construction. Accurate, USA-made
thermometer shows range of -20°F to +120° (-30°C to +50°)! This exciting new zipperpull is available in
black, purple or blue. Makes a great gift item and can be custom-imprinted! Build your retail brand by
placing your logo on this unique new product! 0.6”W x 2.8”L, 0.3 oz
Retailer Services
High Point Ventures
Contact:
Phil Walczynski
Phone:
303.868.6243
Email:
phil@hpointventures.com
Website:
hpointventures.com
Now is a great time to step back and evaluate how your business is doing. High Point can help; we are
introducing reasonably priced, confidential business support and analysis services. We offer business
strategic planning, retail optimization, marketing planning & implementation, sales management and
staffing solutions. We’re a team of on-call professionals with experience specific to the outdoor recreation
industry.
Wintersteiger
Contact:
Ryan Eittreim
Phone:
800.227.7440 x216
Email:
ryan@wintersteiger.com
Website:
wintersteiger.com
Ski Sauna, a reasonably priced hot box designed for shop use. The Ski Sauna uses gentle radiant heat
with an adjustable thermostat to safely achieve maximum wax penetration on skis and snowboards.
Holds up to 16 pair of cross country skis, 10 pair of downhill skis w/o bindings, 4 pair with bindings or 2
snowboards. Lightweight (35 lbs) and portable.
Fabrics/Textiles
PERTEX
Contact:
Todd Walton, Verde PR
Phone:
970.259.3555
Email:
todd@verdepr.com
Website:
pertex.com
Pertex introduces Pertex® Syncro a new breed of fabric, found exclusively in Fall 2010 collections from
RAB (us.rab.uk.com) and The North Face (thenorthface.com). Pertex Syncro is 20% lighter and provides
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a much smaller packed volume when compared to Pertex® Quantum, the Œbenchmark¹ lightweight shell
fabric. Created gossamer light, Pertex Syncro offers a balance of strength and weight that allows the
insulation maximum loft, ensuring optimum warmth even in ultra lightweight apparel. Apparel weight is
dramatically reduced without compromising strength. Like all Pertex fabrics, Pertex Syncro is wind, rain
and snow repellent.
Media
FUEL TV
Contact:
John Stouffer
Phone:
310.444.8564
Email:
jstouffer@fuel.tv
Website:
fuel.tv
FUEL TV will be launching several three new snowboard shows in the Fall of 2010, including “Jake
Blauvelt Naturally” on Tuesday, October 19th 10:30PM ET/PT. This show features progressive pro
snowboarder Jake Blauvelt as he travels the world with some of the best riders in the world. FUEL TV is
also premiering season 4 of “The Adventures of Danny & The Dingo” on Sunday, November 7th at
10:00PM ET/PT. Watch as 2-time Olympic Silver Medalist Danny Kass and his Australian sidekick The
Dingo travel the world and get into all kinds of antics along the way. Finally, FUEL TV will be premiering
season 7 of The Standard Snowboard Show on Tuesday, November 16th at 10:00PM ET/PT.
SAM Magazine (Ski Area Management)
Contact:
Olivia Rowan
Phone:
508.655.6408
Email:
olivia@saminfo.com
Website:
saminfo.com
SAM magazine is the professional trade publication for the mountain resort market. It is a bi-monthly, allpaid circulation publication. It is wholly independent, working closely with all trade associations, but the
official organ of none. Now in its 45th year under the same ownership and editorship, Ski Area
Management is an industry institution—a forceful, respected presence and an influential voice.
Websites
MOUNTAIN STATS LLC
Contact:
Chris Rodgers
Phone:
720.515.2169
Email:
chris@mountainstats.com
Website:
MountainStats.com
"MountainStats.com is the first snow-sports specific social media website to be integrated with an
interactive ski resort database and trip-planning tool. MountainStats.com connects you with hundreds of
resorts, people that share your passion for snow sports, and a way to share your experiences through
high quality digital media. Users can find resorts, estimate travel time, and book trips, all with a network
of friends just a click away. Social networking is quickly becoming more niche-specific.
MountainStats.com brings like-minded people together and provides the current resort information, local
retailer info, and related services that enhance and help define snow-sports experiences."
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