:
:
Through PARA’s research, critical analysis and understanding of the company, market, target audience and media, PARA has created a fully-integrated marketing campaign that will guarantee new female
JCPenney shoppers age 25-34 as well as re-create loyalty among female shoppers 24-35. PARA exhausted all of the resources available to discover such reasoning’s of why women shop, what they are looking for, who they are, where they are in the market place and social media and what will drive them to JCPenney. The creative attempts were developed from thorough research and understanding of the ever changing, fast-paced, mobile lives of these women and will appeal to the target audience.

6
Strengths, Weaknesses, Opportunities, & Threats of JCPenney
6
7
8
The problem PARA will be solving with this Advertising Campaign
9
Summary & Graphical depiction of the findings of our primary research
10
Explanation of who JCPenney’s Target Market really is and some personalities representing that market
12
The plan that Para has to address JCPenney’s Problem
13
Depiction of a more fluid and customer friendly store layout and design
14
The Execution of the research gathered throughout the course of the campaign planning

15
The Execution of the research gathered throughout the course of the campaign planning
15
16
17
18
20
21
22
24
How we plan to put these creative elements in place to be the most effective
25
26
The places that we got the secondary research that was used to support our campaign

Characteristics of JCPenney that gives it an advantage over its major competitors in its market
Strong established store network with currently
1,093 stores among the
United States and
Puerto Rico
Primarily in malls and large traffic shopping areas, these storefronts have been able to attract a large customer base .
JCPenney services a total of
31.3
million customers each year
A variety of consumer goods including apparel, accessories and home fashions are offered
Customers are very aware of the company Lower price point, quality products
Competitive advantage as a company : in-house design and sourcing teams, 4 state-of-the-art distribution centers supporting jcp.com, improving digital platform to meet changing customer needs, first-rate planning and allocation systems, & financial flexibility.
Brands are also exclusive to JCPenney stores such as Sephora,
ALLEN B., Bisou Bisou, Liz Claiborne, Cindy Crawford, Mango and entertainment sponsorship with Rascal Flatts
500
2000
1500
1000
1002
JCPenney Revenue (2005 - 2010)
1444
1792
1876
Characteristics of JCPenney that may give it a slight disadvantage over its major competitors in its market
The United States economic downturn of
2008 greatly affected the financial performance of JCPenney
Drastically reduced staffing and in an attempt to still provide service to customers, the company has had to greatly increase the amount of products and displays on its sales floor.
1135
663 Cluttered layout of store is not very user friendly
Recent poor investments and overspending despite declining sales revenue
0
2005 2006 2007 2008 2009
Total Revenue (in millions)
2010

JCPenney’s external chances to make greater sales and profits within its current market.
Percent of consumer purchasing privately labeled products has risen
14% over the course of the past fifteen years
Exclusive social networking and company/customer relations through direct custom marketing and web interactions
$156 Billion
Projected online retail sales in late 2010 according to a report by Forrester
Increase in Internet shopping, easier/cheaper to buy and sell clothes
Continuing to define their relationship with their consumers
Use of their name recognition as a re-branding plus
Characteristics of JCPenney that may give it a slight disadvantage over its major competitors in its market
Competition has greatly increased between JCPenney and its competitors: Kohl’s Corporation, and Macy’s Incorporated.
United States economic downturn, consumer spending also drastically declined
Because JCPenney’s wide variety of products, it faces stiff competition from a large variety of companies & must target more specific demographics
Lack of establishment as a suitable company in terms of technologically advances lifestyles and ever changing lifestyles of consumers and brand momentum.
Lack of consumer confidence in brand value, style and quality.

What exactly is the issue that JCPenney faces and how will JCPenney overcome this obstacle?
JCPenney is a company that has had a constant presence in the consumer marketplace as one of the first department stores. JCPenney has established a name, identity and relationship with consumers for over
100 years.
JCPenney must generate awareness, loyalty and sales among woman ages 25-34 and brand themselves in a way that will retain their business and loyalty.
JCPenney must also increase the shopping frequency and grow the share-of-wallet among current female consumers within the proposed age demographic.
Through the use of advertising and successful brand cognition among female consumers, JCPenney must appeal to these individuals in every aspect of their lives, including but not limited to family dynamics, jobs, and education lifestyles.

Our Primary Research was conducted using a mixture of man-on-thestreet interviews, Survey Monkey Surveys, and Facebook questionnaires.
Between all of our gathering tools, we collected
104 respondents within our target market of
25-34 year old women
We utilized the responses that we got from these 104 women to not only get a better idea of our target market, but also to get a better of idea of what was important to JCPenney’s target market when they went shopping.
Where do you live?
from our questionnaires & SurveyMonkey Survey
5%
14%
2%
29%
Homeowner
Apartment
How are important are the following items when you shop?
gathered from our SurveyMonkey Survey
Rent a Home
Condo
Quality of Products
Price
Location of Store
Variety of Brands
Store Layout
Exclusive Brands
4.17
4.08
3.42
3.08
2.58
2.50
1.25
2.50
3.75
Average Rating (on a scale from 1 -5 with 5 being very important)
50% Live with Relatives
0 5.00
How would you describe your style?
from our questionnaires & SurveyMonkey Survey
How would you describe what type of Shopper you are?
gathered from our SurveyMonkey Survey
58% Practical Purchase with Wild Splurges
Impulsive 25%
Practical & Loyal
Socially Trendy
Adventurous
Extremely Influential
0%
0%
2%
2%
13%
15% 30% 45%
Percent of woman that thought this described their shopping habits
What are your favorite types of hobbies? gathered from our SurveyMonkey Survey
Exercise
Cooking
Music
Beach
TV
Other
0%
2%
2%
2%
5%
19%
20% 40% 60%
Percent of woman that have this activity as a hobby
72%
60%
80%
21%
40%
15%
23%
Sexy
Fashion Forward
Individualist
Brand Reputation
Popularity of Stores among our Target Market gathered from our SurveyMonkey Survey
Less Popular
Macy’s TJ Maxx t
Target
Most Popular
Express Ann Taylor

Through secondary and primary research PARA developed five specific personalities to represent JCPenney’s demographic of women ranging in age from
24 to 35.
According to research in communication
92% of women pass along deals they find to others. The average woman has approx.
170
PARA developed personalities through a variety of different methods. The first method used was secondary research.
The secondary researched allowed PARA to “get smart” about our demographic and learn all the right questions to ask consumers during the primary research methods.
Primary research was by used by surveying women:
Facebook
Survey Monkey
Man-on-the-Street
Secondary Research
} 112 total people interviewed
1 contacts on her email list
With these astonishing numbers, PARA’s plan is to give women what they are looking for.
The campaign is developed engaging, making
JCPenney the store that women talk about and share the great deals that they find at JCPenney.
Generation Y
24 years old
African American
Enjoys shopping online
22% of women shop online
Works part time
Very Motivated
Graduate Student
About .5% of the women that we interviewed are grad students
Loves reading & Social Media
3 out of 4 women are users of social media,
2
Generation X
Engaged
Shops online
22% of women shop online
28 years old
Sexy and Fashion forward
Likes to cook
20% of the women loved to cook
Enjoys exercising
75% of the women interviewed like to exercise
Hispanic
There are about 15 million hispanic women living in the United State as of 2008
Practical purchases and wild splurges
60% of women claimed they are practical purchasers with the occasional wild splurge
Homeowner
50% of the women interviewed were homeowners

3
Generation X
26 years old
One Child, 2 years old
Homeowner
(lives in a gated community)
50% of women interviewed were homeowners
Likes to exercise & play tennis
70% of the women interviewed like to exercise
Caucasian
Nurse
11% of the women interviewed are nurses
Social Trendy Shopper
This type of woman likes to know what’s in style with others. They take their time, peruse the aisles, collect numerous pieces of clothing and then, in many cases, buy more then they intended.
Enjoys spending time with her
Window Shopper
Generation X
Teacher
Primary research showed that the majority of women surveyed were teachers
32 years old
Secondary research showed that 2.5 children is the average number of children in the American family
Asian American
Individual Style
Practical & Loyal Shopper
Half the mothers interviewed considered themselves to be practical and loyal shoppers
4
5
Generation Y
24 years old
The typical female shops for 25,184 hours of her life, keeping the family fed and clothed.
women with no college degree enjoy watching these shows.
Trendy with Make-up
Makes an average of $520/wk.
women with no college degree on average make
$520 a week
Hairstylist
Active User of Social Media
3 in every 4 women are users of social media
Lives in an Apartment
Individualist & Fashion
Forward Style
Buys designer clothing brands
Born to a baby boomer; those who are a product of baby boomers are more likely to spend money on designers clothes because their parents are helping fund their shopping habits.

JCPenney will build a relationship and enthusiastically position themselves in the lives of social, hybrid consumers by focusing on their active, versatile and evolving lifestyles.
facebook twitter
Through targeting consumers who are actively a part of the social, mobile and interactive, evolving market, JCPenney will provide a way for consumers to engage in their shopping experience. By designing a way for women to personalize their shopping style and demands, JCPenney will ensure that consumers can be as engaging as desired.
JCPenney will become more aesthetically appealing both in stores and in their creative advertisements to develop memorable connections between JCPenney and their consumer needs.
JCPenney will improve the store layout, making it more approachable, inviting and shopper-friendly to consumers.
Advertisements, Television and Web commercials will connect the integrated
“First Impressions” idea with the consumer’s shopping needs. JCPenney will introduce Penney as a personalized animation and will represent the consumer in an interactive way. Consumers can utilize Penney to help with their everyday consumer needs, as well as connect with her on Twitter, Facebook and her personal website for more consumer interaction.
JCPenney will also introduce a new Rewards Card that will be used to promote consumer buying and re-establish loyalty.

The overall style of JCPenney needs a change. Shoppers are not overwhelmed by the presentation of the store, which they should be
Primary research reported that shoppers say the stores are cramped with small isles and crowded shelves, making shopping more of a hassle then a pleasurable experience.
A complete remodel will give the brand a fresh look to go along with the “First Impressions” campaign. This is JCPenney’s chance to rid themselves of any previous, negative impressions and start anew with an updated, upscale store layout. This fresh, new look will get customers once again excited about shopping at JCPenney. Customers will have a brand new impression of who JCPenney is, driving more regular business to the stores and providing an impressive first impression to new and veteran shoppers.
Overall Style
The overall style of JCPenney stores need a change. Shoppers are overwhelmed by the presentation of the store. The new layout of the stores will be upscale and classy. Furniture throughout the store will reflect this classy style and will have the
Impression of luxury antique. This overall style change will give the store a unique look which will make the shopper feel as though they have entered a luxury boutique, but without the outrageous prices. The overall color scheme will remain the same, but with some accents of silver to go along with their already signature red. Furniture throughout the store will also reflect this color scheme. Rest rooms will be remodeled with Floor & Lighting classic, upscale sinks and mirrors, giving the entire store a cohesive style. To go along with the upscale theme to the new stores, some changes will need to be made to the flooring and lighting in many locations.
The structure of the store will also reflect the overall style and upscale feel of the store. Dark wood and granite will replace locations with tile flooring and carpet. No tile or carpet will be featured in the store to insure a consistent and cohesive style throughout. Also, new light fixtures will replace old fluorescent lighting. This will help maintain the upscale look and also provide better lighting while shoppers are trying on clothing.
Wider Aisles
Wider aisles will be a staple of the renovation, giving shoppers with children an easier route throughout the store. Many sections of current
JCPenney stores are very crowded with no room for strollers or buggies. This will change and parents will finally be able to shop at ease with their children. This remodel will drive parents to willingly go to
JCPenney when they have their children with them, rather than waiting until they are without them.

In order to gain market share and share of wallet among 25-34 year old females, JCPenney will partner with other companies & charities
JCPenney will partner with the Bravo network on the television show Project Runway where they will sponsor the winner of the show by giving them $100,000 to start their own line that will be featured in JCPenney stores. Throughout the season the JCPenney logo will be displayed as a sponsor. This will give JCPenney the chance to reach the target market as research has shown that this is what women are watching
JCPenney will also be sponsoring different women’s support/shelter houses such as the Hubbard House in Jacksonville, Florida. During February 2012 through February 2013, there will be drop boxes in stores where customers can bring their old clothes to the JCPenney drops and JCPenney will then donate the clothing to local women’s houses. For every box filled at JCPenney they will sponsor a family giving them clothes and necessary items for their home. This gives JCPenney the opportunity to give back to community and help support people in their particular communities. It also gives the community an easy way to get involved in the JCPenney family and a way for them to give back as well.

The graphical execution of the Advertising Campaign, based upon all the research findings listed in the previous pages
Creates a wow factor and a spin on traditional print media
Grab attention because it is something new and different
Leave a lasting first impression.
A floor has been referred to as one of the most useful sources for advertising because consumers consistently by nature reorient themselves with their surrounding by looking down.
Located in all
1,106
stores nationwide and with
8
graphics per store. At
$50
per graphic there is an estimated cost of
$450,000
Psychology of the floor in the retail space - Dr. Joseph S .King
JCPenney will focus on in-store traffic at the malls and shopping centers of their store locations. Placing these floor graphics will prime consumers and continue to increase brand awareness and recognition among shoppers. The floor graphics will include Penney, the JCPenney logo and the tag line. There will also be icons that display Facebook and Twitter.

Shot 1: Female frantically skips across scene as she is trying to get on her shoes
Music: “A Movie Script Ending” by
DeathCab for Cutie
Text: “LIFE IS FULL OF FIRSTS”
Shot 1: Same actress from Shot 1 is putting on makeup as she gets a phone call
Text: “FIRST DATE”
Shot 1: New actress is packing up her suitcase to prepare for a trip
Text: “FIRST TRIP”
Shot 1: A Couple pulls up in front of a house and signs some mortgage papers.
Text: “FIRST HOUSE”
Shot 1: Female Actress prepares to walk her dog as she kneels down and hugs it
Text: “OR EVEN JUST YOUR FIRST
HUG OF THE DAY””
Shot 1: Cuts to scene of couple entering new house.
Text: “EVERY FIRST IS AN
IMPRESSION AND FIRST
IMPRESSIONS START AT JCPENNEY”
Shot 1: Fades to black where text comes in slowly
Text: “ONE STORE. ONE STOP. A
LIFETIME OF IMPRESSIONS”
Shot 1: Previous text fades and
JCPenney logo comes in.
Text: “JCPENNEY. for every first impression”
Total Production Cost:

Meet Penney . Penney is created to be the official spokesperson and animated character of “every woman” for JCPenney. Penney was developed to help shoppers with all of their shopping needs in an interactive, easy-to-use, and convenient way. As a personal styling advisor, Penney will insure that the consumer is well informed and assisted with fashion, home décor and kitchen accessories. The idea behind Penney is that she will be used to bring JCPenney to life and combine interactions with consumer suggestions.
JCPenney will have a new partner.
Consumers can find Penney on her personal website “Penney’sPicks.com.” This website will be the hub of all of her interactive shopping tips, advice and picks. Consumers can also follow Penney on Twitter to find out the latest “Pick of the Day” and learn more about her exclusive discounts and fashion tips. Penney is exclusively Internet, mobile and in stores. For more convenient shopping, consumers can use Penney directly on their mobile phones and download “Penney’s Picks” free after registration. Shoppers can also friend request Penney on Facebook or follow her on Twitter. In stores, Penney will assist shoppers at the “Penney Kiosk,” the interactive shopping-helper, for all in-store shopping needs.

The Penney Pick’s website is a new creation that will become the center of the social media campaign for JCPenney. The main focus will be
Penney and her assistance with creating great looking outfits for every first impression . It will also link to Penney’s Facebook and twitter feeds.
This allow’s Customers to try out outfits on a rotatable mannequin as well as have Penney recommend “Outfits of the Day.” Beyond just clothing, the Penney editor also allows the customizing of room decor and kitchen decor.
Total Cost:

To allow for a more realistic and customized experience, the Penney editor will allow shoppers to customize their mannequin by choosing both a hair color and skin tone.
The Penney editor’s main focus is to allow viewers to try on different pieces of clothing and to put together a full outfit. This menu also allows the viewer to choose the “Outfit of the day” option listed next to Penney on the left.

The Pennies Pick's mobile application will allow users all of the shopping features as the Pennies Picks website but will also allow users to scan items, build "Wish Lists" and post directly to Facebook.
Pennies Picks' mobile app will utilize barcode scan technology to allow shoppers to scan potential items and suggest alternatives to that item, as well as accessories such as shoes, jewelry, handbags, sheets, linen, matching appliances, or any other product associated with the scanned item.
The "Wish List" function will allow users to scan items and add them to their "Wish Lists" so that their friends and family can view their list and purchase items as gifts or presents. This will allow users to scan proper sizes and colors of items so that people who view their "Wish List" know exactly what items to purchase. These
"Wish Lists" will be accessible online to allow for easier purchasing and will send the user and the people associated with the list email messages when those particular items go on sale.
The Facebook function will allow users to scan items and post them directly to Facebook with a description.
Pennies Picks app users will be able to get friend's feedback and input on what they are purchasing at the exact point of sale. This will create buzz and allow friends to comment on the items such as "They have that at JCPenneies?!?" & "I want one too!! Pick me up one and I'll pay when you get back!"
The “Penney Picks” app is a way for our mobile customers to always keep in contact with
JCPenney
The App’s main screen will feature Penney and then enter the customer into the featured products page
Customers will also have the ability of checking prices of items as well as create virtual shopping carts, wish lists, and upload items to Facebook and Twitter
The App will be available for iOS, Android & RIM operating systems & will obviously be free.
The featured products page will not only show the complete outfit of the day, but also featured items according to type of clothing
As an easy way to boost sales of accessories, the barcode scanning function will aid customers in not only navigating the store to find accessories, but also get recommendations
Total Cost:

With more than 500 million active users and the average user having 130 friends,
Facebook provides a great opportunity to gain a large increase in awareness of all that JCPenney has to offer 25-34 year old women.
Also, with 30 billion pieces of content shared on Facebook each month, PARA believes that by sharing deals and coupons via email and Facebook messages,
JCPenney will gain not only publicity but also increase in sales as a whole.
Twitter is one of the fastest growing social networking medias on the internet today with a base of 106 million users and
300,000 users added every day.
The demographics of Twitter users also better represent the target market:
55% of Twitter users are female
45% of users are between the ages of 18-34
Total Cost:

In previous years only sales associates would suggest various items to guests to better suite their needs. Now the minds at JCPenney have created an interactive program, which uses the digital personality Penney, available in store with state of the art touch screen monitors, to enhance customers shopping experience by building their own personal style. After a customer selects various items that they may want to purchase, Penney will ask them for their email to create the customers own Penney account.

The Penney stations create an environment where customers can help themselves to select items to purchase in the store. At these stations,
Penney will not only offer additional on-sale purchase suggestions per the guest’s current selection but recommend more products that compliment them. Penney’s best choice selections/ opinions will be developed by a panel of expert interior designers, fashion and cosmetic stylists, and other respective experts that contribute to the selection of merchandise that JCPenney sales.
Now you can design your new home, create your new personal look, and find the best deals easier than ever.
Total Cost:

How we plan to implement our creative elements so they are the most successful as well as how much this campaign will cost
The actual cost to develop a digital and interactive version of “Penney”
Graphics on display on the floors in and around the
1096 store nationwide.
Cost to develop and maintain the Facebook & Twitter pages .
Cost to develop and code the interactive Penney’s
Picks website and the Penney editor
Penney in-store kiosks to help women put together total outfits and therefore increasing accessory sales
Our television spot playing on internet feeds of popular television shows.
Production costs of the television spots that will play on television and online.
Online advertising including banner, display, and prerolls on popular websites
Classic television advertising focusing on morning shows and prime time television
$250,000
$450,000
$1,039,000
$2,000,000
$2,600,000
$5,000,000
$15,000,000
$23,200,997
$52,000,000
$100,000,000

PARA will concentrate most of the budget on television, using the morning shows and the prime time to reach the target audience. Commercials will run on shows like the Morning Show, Greys Anatomy and Dancing with the Stars. Through research, these were the shows most viewed by the demographic. The internet was the second medium that PARA allocated most of the budget to. Banner displays, the most effective pre-rolls and webisodes advertising are the tools used for the internet. Overall, television and the internet are the main media that will be used to reach the target audience.
Morning show schedule February 2012-2013
Feb - March: $50,000/run x 12 runs = $0.6 million
April - June: $50,000/run x 24 runs = $1.2 million
July - Sept: $50,000/run x 24 runs = $1.2 million
Oct - Dec: $50,000/run x 72 runs = $3.6 million
Total = $6.6 million
Primetime show schedule February 2012-2013
Feb - March: $80,000/run x 72 runs = $5.76 million
April - June: $80,000/run x 144 runs = $11.5 million
July - Sept: $80,000/run x 144 runs = $11.5 million
Oct - Dec: $80,000/run x 210 runs = $16.8 million
Total = $45.6 million
Banner Ads:
Display Ads:
$930,000
$16 CPM x 30,000 Impressions =
$15 CPM x 30,000 Impressions =
$480,000
$450,000
Banner Ads:
Display Ads:
$930,000
$16 CPM x 30,000 Impressions =
$15 CPM x 30,000 Impressions =
$480,000
$450,000
Banner Ads:
Display Ads:
$11.6 million
$16 CPM x 241,677,056 Impressions =
$15 CPM x 25,775,526 Impressions =
$480,000
$450,000
Pre-rolls $45 CPM x 85,929,620 Impressions = $480,000
Banner Ads:
Display Ads:
$11.6 million
$16 CPM x 241,677,056 Impressions =
$15 CPM x 25,775,526 Impressions =
$480,000
$450,000
Pre-rolls $45 CPM x 85,929,620 Impressions = $480,000

The sources that were used during secondary research and provided
PARA with support for the advertising campaign and creative ideas.
"Annual Report." Macy's, Inc. Web. 13 Sept. 2010. <http://www.macysinc.com/>.
"The Carry on Spending Habits of Shopaholics." The Yorkshire Post 27 Aug. 2010. ProQuest International
Academic Research Library. Web. 14 Sept. 2010. <http://www.proquest.com>.
"Cost of Webisodes." Kiyong's Blog of Creative Pursuits. 6 Apr. 2009. Web. 2 Nov. 2010. <http://kiyong. wordpress.com/2009/04/06/cost-for-webisodes/>.
Crowley, Matthew. "Budget Review." Message to the author. 9 Nov. 2010. E-mail.
Cultra, Shane. "The Average Cost." Domain Shane. Web. 1 Nov. 2010. <http://domainshane.com/the-average- cost-of-a-30-second-spot-on-national-tv-104051-and-a-domain/>.
"Factbook." Www.kohlscorporation.com. Web. 23 Sept. 2010. <http://www.kohlscorporation.com/
InvestorRelations/pdfs/FactBook/FactBook.pdf>.
"Fee Schedule." United States Patent and Trademark Office. 15 Sept. 2009. Web. 1 Nov. 2010. <http://www. gov/web/offices/ac/qs/ope/fee2009september15.htm#tm>.
"The Find." TheFind - Shopped & Found. Web. 2 Nov. 2010. <http://www.thefind.com/query.php?query=what e+cost+of+promotional+posters%3F>.
Harris, Thomas. "How Banner Ads Work." HowStuffWorks - Learn How Everything Works! Web. 1 Nov.
<http://www.howstuffworks.com/banner-ad3.htm>.
JCPenney and Major Competitor's Income Statement. Rep. 2010. Print.
"JCPenney Brands." J.C. Penney Company, Inc. - Brands. Web. 14 Sept. 2010. <http://www.jcpenneybrands. com/>.
"JCPenney Company, Inc. - Finacial and Strategic Analysis Review." Business and Company Resource Center.
Gale, 2010. Web. 15 Sept. 2010. uspto.
+is+th
2010.

King, Joseph S. Psychology of the Floor. LevelVision, 2008. PDF.
"Man, the Hunter-Buyer." LexisNexis Total Research System. LexisNexis, Oct. 2005. Web. 20 Sept. 2010. lexisnexis.com>.
Naylor, Peter. "Budget Review." Message to the author. 3 Nov. 2010. E-mail.
<http://
"Next Tag." Nextag - Compare Prices Before You Buy. Web. 1 Nov. 2010. <http://www.nextag.com/touch-screen- stores-html>.
"Number of JCPenney Stores." World | Number Of | How Many. Web. 2 Nov. 2010. <http://www.numberof.net/ of-jcpenney-stores/>. monitors/ number-
"Plastic Cards." Plastic Business Cards, Plastic Cards, Business Cards, Silkcards, Postcards, Flyers, Letterhead,
Envelopes, Stationary, Magnets and More at 4colorprint.com. Web. 9 Nov. 2010. <http://4colorprint.com/
Cards-30mil> print/Plastic-
"Urge to Shop is Hormonally Driven." The Weekender Apr. 2009. LexisNexis Total Research System. Web. 14
Sept. 2010. <http://www.lexisnexis.com>.
(386) 864-0455 brandon@wrapidimpressions.com
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