FOR IMMEDIATE RELEASE
March 28, 2007
Contact:
Carlos Arcila, Brown Lloyd James
CarlosA@BrownLloydJames.com
(212) 486-7070
So Young Pak, Washington Hospital Center
SoYoung.Pak@MedStar.net
(202) 877-2748
PUTTING COMPASSION BACK INTO PATIENT CARE THROUGH VIRTUAL
EXPERIENCE TECHNOLOGY
WILL Interactive, Inc. and Washington Hospital Center Collaborate on
New Simulation Learning Game, “Anatomy of Care”
WASHINGTON, D.C., March 28, 2007 – Potomac, Md.-based WILL Interactive, Inc., a leader in
virtual experience behavior modification gaming, is partnering with Washington Hospital Center, the
largest hospital in the District of Columbia, to create a Virtual Experience Immersive Learning
Simulation® (VEILS®) addressing the critical area of customer care for hospital staff.
“Anatomy of Care is a proactive and effective tool to help today’s hospitals enhance customer care,
the ambiance of caring that is the foundation for patients and their families at a time of need,” said
Sharon Sloane, CEO of WILL Interactive. “WILL is pleased to have created this simulation training
in partnership with Washington Hospital Center.”
Anatomy of Care is designed to educate all hospital staff from doctors to nurses, clerical staff to
patient transporters and environmental services employees, as it demonstrates how their actions affect
patient care and the overall image of a hospital.
“What Anatomy of Care is really about is being able to see the world through the eyes of one
another,” said Mark Smith, MD, Chairman of the Department of Emergency Medicine and ER One
Institute at Washington Hospital Center, who is also a co-creator of Anatomy of Care.
Anatomy of Care is a Web-based training program designed to improve the way health care workers
respond to difficult situations that confront them every day. Players choose one of five characters to
role play (doctor, nurse, clerical, patient transporter and environmental service worker) at a fictional
metropolitan hospital. In the VEILS®, learners are presented with stressful slice-of-life scenarios in
which they must make tough decisions and live out the consequences of their actions. Successful
navigation of the interactive movie requires honest compassion, sensitive interpersonal dealings, and
clarity of values. The goa1 of the simulation training is to improve behavior of hospital employees.
Anatomy of Care allows users to play out difficult situations in the safety of cyberspace before they
live them out.
WILL Interactive’s patented VEILS® technology has been proven effective in changing behavior and
enhancing positive decision-making. The experiential learning provided by WILL Interactive’s
simulations teaches users how to think rather than what to think. Anatomy of Care acknowledges the
reality that in a hospital, every encounter with a patient is important. Each encounter can influence
patients and their families about the hospital experience and the medical care they receive. The
quality of care and each customer’s perception of that care have very real consequences for the
success of the institution.
WILL Interactive Inc., founded in 1994, pioneered and patented the advanced form of digital gamebased learning called Virtual Experience Immersive Learning Simulations® (VEILS®). WILL works
with America’s leading organizations to help address their most critical education and training
challenges, including issues of national concern. VEILS® uniquely enable users to role-play the lead
characters in live action, research-based movies and experience real-life decisions and consequences
in the safety of cyberspace. WILL’s products are used by millions of military and law enforcement
personnel, and are also part of the curriculum in thousands of middle schools, high schools and
colleges. WILL Interactive’s unique blend of art and science allows them to create immersive
learning simulations that have been shown in independent pilot evaluations to improve individuals’
decision-making under real-life stresses. WILL Interactive, Inc. was recipient of the National
Training and Simulation Association (NTSA) 2006 Best Serious Game. For more information, visit
http://www.willinteractive.com.
Washington Hospital Center is a not-for-profit 926-bed acute care teaching and research hospital
based in Northwest Washington, D.C. It is the largest hospital in the nation’s capital and among the
25 largest hospitals in the United States. Washington Hospital Center is the flagship facility for the
MedStar Health system. It consistently ranks among the nation’s top hospitals as measured by
entities such as U.S.News & World Report, Money, Consumer Checkbook and Solucient. The
Washington Heart program is a national leader in the research, diagnosis and treatment of
cardiovascular disease; its angioplasty lab is recognized by the DuPont Foundation as the busiest in
the nation. Washington Hospital Center’s neurosciences program offers the full range of surgical and
minimally invasive treatment and operates the only JCAHO-accredited Primary Stroke Center in the
District of Columbia. Its Washington Cancer Institute provides the latest in cancer treatment and
therapies and access to cutting-edge clinical trials. Washington Hospital Center is renowned for its
emergency services. It is home to the busiest Level One trauma center and emergency department in
the District of Columbia, the National Capital region’s adult burn center, the MedSTAR Transport
helicopter medevac program, and the ER One Institute.
###