Mark Shigeaki Kuroda
Hanni Westenius
Mehriban Ahmadova
Sebastian Heinzig
Lee Changsik
Wang Baifang
Global Management
31/07/2013
Professor Sano
Professor Nishimura
Contents
1.
2.
3.
4.
5.
6.
7.
8.
Introduction and History
Major Projects and Investments
Financial Overview
Competition and International Cooperation
Corporate Culture
Recent Issues and Future Projects
Conclusion
Q&A
Mehriban
1903-1930
 1923 - founded
 1924 - the world’s first “four legged star” – Rin Tin





Tin
1927 – financial ruin
1927 – “The Jazz Singer”, the world’s first “talkie”
(synchronized-sound feature film)
From “Poverty Row” to big studio in Burbank,
California
1928 – “Lights of New York”, the first all-talking
feature
1929 – “On with the Show”, the first all-color alltalking feature.
1930-1935
musicals
realism
 1930s – horror movies, “gangster studio”, birth of
Warner’s cartoons
 1931 & 1932 – net loss $8million and $14million
respectively
 1934 – fire at the Burbank studio
1935-1940
realism
idealism
19401960
1990s
 1990 – merger of Warner Communications, Inc.
and Time Inc. to form Time Warner, Inc.
 1991 – the opening of Warner Bros.’ first
international theme park (Movie World in Australia)
 1994 – megahits ER & Friends
“Never recreate from your memory. Always
imagine new places!” – Leonardo DiCaprio as
Dominick Cobb, “Inception” 2010
Wang
Major Projects
Warner Channel
Warner
Entertainment
Warner Bros.
Entertainment
Inc.
DC Comics
New Line
Cinema
1998 sub 2008
merge)
Masterpieces by WB
 Harry Potter Franchise
 Batman Franchise
 DC Comics related films
 Merger with New Line Cinema
Investments
 Film Industry (Warner Channel)
 Television shows and channel (Warner Channel)
 Games
 Music (Warner Music)
 Animation (Looney Toons)
 Comics (DC Comics)
 Theme Parks (6 Flags)
 Shops and goods
Some people show
off their beauty,
because they want
the world to see it.
Others try to hide
their beauty, because
they want the world
to see something
else.”
“
Changsik
Overview
Warner Brothers’ production
decisions.
currently releases about 20-25
movies per year including 3-5 bigbudget “event” movies
production and marketing costs by
the seven big studios stand above a
$100 million per movie average
half of theatre admission is within
the age group of 12-29
Worldwide box office ($bn)
6
5
4,7
4,814
3
2,79
4,01
2009
3,33
3,59
2008
4
4,3
3,66
3,41
2,57
2,43
2
1,6
2012
2011
2010
2007
2006
2005
2004
2003
2002
2001
1
“Money and women. The reasons for make most mistakes in life. Looks like
you've mixed up both.”
Slumdog Millionaire
Sebastian
Disney Entertainment Group
Fox Entertainment Group
Comcast Corporation
National & International Cooperation –
Movie production
Faramir: Good Speech. Nice and short.
Boromir: Leaves more time for drinking!
Mark
How we support you
Health
Warner
& YOU
Life
Wealth
¨WB Citizenship¨
 Make employees’ work ENJOYABLE AND




MEANINGFUL
Support a healthy life with facilities to help employees
fit exercise into their schedule
Provide and facilitate help and interactionbetween
employees and their families
Bonding between employees is important
Opportunities to grow personally and professionaly:
Seminars, insider sessions, supported mentoring,
¨Lunch’n’learn¨ and ¨IMPACT the employee giving
program¨
Personal Inside Opinions
Wendy
Erin
Donald
Training Supervisor
Corporate Communications
Representative
Vice President
Human Resources
Organizational Development
Big fan of Bugs Bunny!
Connect with people
Real Opportunities
Enjoy fitness center
WB Corporate
Communications
Friendly
Organized
Full of history and variety
Involving
Corporate Film Services
Learn New Things Every Day
Challenging
Involves the whole world
Demanding
What I dreamed of
Reviews on Working for Warner
 Industry full of opportunity and interesting
BUT
 Company fell behind the times
 Need to renew, innovate and not depend on its history
 Overly competitive lack of bonding and collaboration
 Falling behind becoming a cash cow
Quotes:
 ¨Competitive… lots of opportunities… BIG name!¨
 ¨need an open-mind… executives should care more for their
employees… needs to forge on more…¨
¨You take the red pill, you stay in
Wonderland, and I show you how deep
the rabbit hole goes.¨
Hanni
Recent Issues
Plummeting
DVD sales
Struggling to
find the next
hit film after
Harry Potter
Recent financial
instability and
the end of
partnership with
Legendary
Pictures
Some of the
recent movies
have failed to
meet
expectations
Overtaken by
Disney in
terms of
franchise
building
Future Projects
Need to find
films that can
give Warner
Bros.
momentum
Preparing big
superhero
movies to
tackle the
financial
struggles
This summer:
“Man of Steel”
 Made $128 Million in
the opening weekend
Standalone
superhero
movies will
flow into one
super team
blockbuster
movie, the
“Justice
League”
Potential
sequels and
great synergy
for the
company in
theme parks,
licensing etc.
Warner Bros. is also
investing in a new cloudbased UltraViolet service
enabling consumers to
watch their purchased
movies using a variety of
digital devices.
Conclusion
¨Why do we fall?
So we can learn to pick ourselves up¨
Q&A
¨EXPELLIARMUS!¨
HARRY POTTER
References
• http://www.timewarner.com/our-innovations/shapingtrends/pdf/anywhereanytime.pdf
•http://www.forbes.com/sites/ciocentral/2013/03/18/critics-beware-tveverywhere-delivers-in-2013/
•http://movies.yahoo.com/news/why-man-steel-holds-key-warner-brosfuture-193443930.html
•http://online.wsj.com/article/SB1000142412788732346620457838273274790
3420.html
•http://www.forbes.com/sites/scottmendelson/2013/06/16/weekend-boxoffice-man-of-steel-soars-to-125-million-debut/
•http://www.boxofficemojo.com/
•https://en.wikipedia.org/wiki/Warner_Bros.
•http://www.warnerbros.com/studio/about/company-history.html