Kris Velazco Resume 3.1a

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 On-Air Promotions, Social Media, Digital Content, & Creative Services
Professional with over 15 years experience working with major
networks & production houses to increase viewership, strategically
drive on-target brand awareness, & lead innovative creative
development from concept to completion.
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Expertise in All Levels of Production & Graphic Design
Endless Resource for Ideas & Inspiration
Strategic Problem Solver & Challenge Achiever
Team, Department, & Brand Builder
Proven Mentor & Creative Leader
Detail Oriented, Deadline Driven Work Ethic
Senior Wri ter/Producer/Predit or
2013-2015
Turner Broadcasting, Digital Content Promotions Department
TNT & TBS
JOB SUMMARY: Conceptualize, Budget, Write, Field & Room Produce, Direct,
Interview, Shoot, & Edit both Short & Long Form Informational, Interstitial,
Web Series, Behind-the-Scenes, & Promo-tainment Pieces.
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Raised awareness & set the standard for behind-the-scenes & interstitial promotion
for every unscripted series on TNT & TBS - Propelling “King of the Nerds” Season 3
to have its highest-rated launch ever.
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Exceeded deliverable expectations with a below average budget by learning to
shoot, direct, & mic talent myself in order to handle all aspects of production &
capture 40+ promos in less than 2 weeks – Each promo garners 10-20K viewers for
TBS.com & YouTube every week.
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Improved communication & reduced department spending by connecting weekly with
the finance team, restructuring & tracking the department’s annual budget,
website, & production schedules.
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Launched behind-the-scenes promotion for “Murder In the First” - From interviewing
talent on-set & directing crew to producing promos & helping the new, original
series premiere to 3.8 million viewers.
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Traveled to Atlanta, Vancouver, Washington D.C., Nashville, & San Francisco in
order to direct, & produce talent shoots - Awarded the opportunity to lead a rare
interview with Steven Bochco.
! Worked on the following shows:
“Rizzoli & Isles”
“Perception”
“Falling Skies”
“Your Family or Mine ”
“King of the Nerds”
“Cee Lo Green’s Good Life”
“Major Crimes”
“Murder in the First”
“Private Lives of Nashville Wives”
Senior Wri ter/Producer
2002-2013
Disney/ABC Cable Networks, On-Air Promotions Department
Disney XD, Disney Channel, ABC Family, Jetix, & Toon Disney
JOB SUMMARY: Write, Produce, Direct, & Edit Priority Campaigns & Launches Including Pitches, Concepts, Graphic Designs, Promos, Trailers, Interstitials,
Sponsorships, Bumpers, Menus, Bugs, & Banners.
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Functioned as Creative Director & Art Director for a team of 14 producers, editors, &
graphic designers on the domestic & international launch of “Disney XD”, which
continues to be #3 in its demographic.
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Led the creative direction & ensured on-time, on-target, & on-brand delivery for Ad
Sales’ sponsorships as well as menus, bumpers, & special projects; helping to
increase productivity & revenue by 20%.
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Effectively supervised multiple edit sessions & became known as the only staff
producer to ever successfully launch 2 major campaigns simultaneously – “Marvel
Universe” & “Ultimate Spider-man.”
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Won 3 National Promax Promotions & Marketing Awards for campaigns that I
strategically conceptualized, wrote, directed, & produced based on programming &
research data:
o 2012 Children's Program Campaign using Integrated Media – “Kickin' It” Launch
o 2011 Children's Program Campaign using Integrated Media – “Kick Buttowski” Launch
o 2010 Children's Programming Spot – “Spider-man” Event
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Produced the “Ultimate Father’s Day” Stunt which drove triple digit increases from
the previous year.
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Created the Spider-man gaming spot & made the site the “most used app” on Disney.com.
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Self-taught Avid & Final Cut Pro Editing so as to effectively allocate the budget &
improve creativity.
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Fostered a team atmosphere by initiating creative brainstorms, group functions, &
using my own money to ensure everyone got a card & cake for their birthday.
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Arranged a dubbing area & effectively cut the budget spent out-of-house for copies.
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Recruited, trained, & mentored 3-5 staff members who are now successful producers.
! Worked on the following shows:
"Phineas and Ferb"
"Spider-man" (5 different series)
"Tron: Uprising"
"Kickin' It"
"Power Rangers" (5 seasons)
!"Kick Buttowski"
"Marvel Universe"
"Lab Rats"!
“That’s so Raven”
Associat e Wri ter/Producer
1999-2001
Turner Broadcasting, Creative Services Department
World Championship Wrestling on TNT & TBS
JOB SUMMARY: Assist Producers in Creating Promos & Additional Content for
“WCW Nitro” & “WCW Thunder.”
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Increased attendance to events by creating easy-to-version spots for local stations.
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Self-taught Adobe Creative Suite so as to make Ad Sales logos more usable on-air.
Freelance Work Experience:
DIRECTV Audience, Speed Vision, CBS Sports
Education:
Bachelor of Arts - University of Georgia
Major: Film/Broadcasting - Minor: Drama/Theater
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