2012
consolidated
media report
Six months ended September 30, 2012
01-0696-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
CONSOLIDATED
MEDIA REPORT
30 years after USA TODAY changed the face of the American newspaper, we have
broken the mold again with entirely re-imagined print, Web, mobile and tablet
products united by a bold new look and feel.
USA TODAY’s new logo was redesigned to be as dynamic
as the news itself. It is simple and straight to the point,
providing the opportunity for our newsroom to highlight the
stories that matter to the nation. Representing the pulse of
the nation, the logo will be used as a platform to express
USA TODAY’s editorial spirit – fun, bold and impactful.
PRINT REDESIGN
The new USA TODAY newspaper features increased color,
photos and infographics in a unique modern and visual
format that facilitates the delivery of clear and concise daily
news. This fresh look and feel provides a useful environment
for both the USA TODAY reader and advertiser. Advertisers
will be provided with an environment where millions
of readers find the most essential content and tools to
consume daily information. The new USA TODAY will provide
more options than ever for advertisers – including new and
innovative creative units.
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DIGITAL REDESIGN
For the brand that invented on-the-go news, USA TODAY’s
new digital offerings re-imagine the delivery of breaking
news across all platforms. Bigger images, more visual
storytelling and deeper coverage that includes live
video and interactive features are all presented in a fun
and engaging experience. The new suite of USA TODAY
digital products lets people consume news in uncluttered
environments wherever and whenever they want it –
including an enhanced tablet app, new Facebook app, new
mobile apps, and a new website that brings the best of the
tablet to the browser.
USATODAY.com opens up the entire browser canvas for
marketers to present products to consumers, enabling
them to deliver the emotional impact of television and the
drill-down capability of digital.
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Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
USA TODAY’s re-imagined advertising solutions let marketers deliver true cross-platform
solutions and a better way to deliver the right message to the right user at the right time.
By tapping into our reach of millions of readers and users, marketers gain the potential
to amplify their brand, stimulate engagement and increase overall awareness.
OUR AUDIENCE
OUR PARTNERS
USA TODAY readers are on-the-go individuals who want
to stay in touch with the news that matters to them so they
can be successful in their endeavors. By publishing relevant
and useful content across the Web, mobile, tablets and
print, USA TODAY instantly connects Americans to the
news, whether they are traveling for business or navigating
their daily lives.
2011 brought the formation of the USA TODAY Sports
Media Group. Reaching over 20.5 million unique visitors, the
USA TODAY Sports Media Group combines content
across all USA TODAY sports enterprises; Gannett’s
82 daily newspaper properties; 23 TV stations;
HighSchoolSports.net; BNQT.com; MMAjunkie.com
and Big Lead Sports. As of 11/30/12, Gannett owns
82 daily newspapers including USA TODAY.
USA TODAY news stories inspire and impact the lives of
everyday Americans while sparking a national conversation.
OUR ADVANTAGE
With a dynamic digital reach of over 32.2 million on
USATODAY.com and the USA TODAY Sports Media Group,
over 6.5 million unique devices on smartphone, over 2.0
million unique devices on tablet and a print circulation of
more than 1.7 million, USA TODAY offers unique, innovative
opportunities for advertisers to influence these valuable
and highly engaged audiences.
In a crowded news marketplace, USA TODAY provides
marketers with high-impact advertising opportunities
and a compelling content environment to challenge
the status quo.
Source: comScore, Omniture, AAM Circulation
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Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
DIGITAL AUDIENCE
Combined Website Reach over 32.2 Million
6 MONTH AVG
APR 2012—SEP 2012
METRIC
CIRCULATION
32,225,000
33,769,000
594,445,000
806,711,000
PAGE VIEWS PER VISITOR
18.5
24.0
MINUTES PER VISITOR
16.1
19.6
UNIQUE VISITORS
PAGE VIEWS
Average circulation of over 1.7 Million
Cmbd Avg
Total Circulation*1,713,833
(Mon.-Fri.)
1,627,526
print
69,006
digital replica
17,301
digital non-replica
*Subject to audit
Source: Publisher’s Statement for six months ending September 30, 2012
SEP 2012
Source: comScore Media Metrix / AAM digital audit, See Explanatory
USATODAY.com over 18.8 Million
METRIC
6 MONTH AVG
APR 2012—SEP 2012
SEP 2012
UNIQUE VISITORS
18,802,000
19,566,000
PAGE VIEWS
185,027,000
197,000,000
VISITS
80,092,000
70,129,000
PAGE VIEWS PER VISITOR
9.9
10.1
MINUTES PER VISITOR
10.2
9.3
Source: comScore Media Metrix / AAM digital audit, See Explanatory
MOBILE PAGE VIEWS
USA TODAY Sports Media Group over 20.5 Million
METRIC
Tablet
300 M
250 M
200 M
150 M
6 MONTH AVG
APR 2012—SEP 2012
SEP 2012
UNIQUE VISITORS
20,538,000
21,528,000
PAGE VIEWS
417,367,000
610,000,000
VISITS
97,552,000
111,990,000
PAGE VIEWS PER VISITOR
20.3
28.3
MINUTES PER VISITOR
17.7
23.9
Source: comScore Media Metrix / AAM digital audit, See Explanatory
100 M
Tablet over 2.0 Million
50 M
METRIC
SEP 12
AUG 12
JUL 12
JUN 12
MAY 12
APR 12
0
6 MONTH AVG
APR 2012—SEP 2012
2,018,608
2,114,116
219,666,850
230,429,684
UNIQUE DEVICES
PAGE VIEWS
108.8
PAGE VIEWS PER DEVICE
109.0
5,017,844
APP DOWNLOADS*
Smartphone
SEP 2012
* From Launch through September 30, 2012
300 M
Source: AAM digital audit, See Explanatory
250 M
Smartphone over 6.5 Million
200 M
150 M
METRIC
100 M
6 MONTH AVG
APR 2012—SEP 2012
SEP 2012
6,507,975
5,127,416
221,410,687
241,526,635
UNIQUE DEVICES
PAGE VIEWS
50 M
PAGE VIEWS PER DEVICE
0
SEP 12
AUG 12
JUL 12
JUN 12
MAY 12
APR 12
APP DOWNLOADS*
* From Launch through September 30, 2012
Source: AAM digital audit, See Explanatory
Source: AAM digital services
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Alliance for Audited Media
34.0
47.1
11,117,210
CONSOLIDATED
MEDIA REPORT
USA TODAY SPORTS MEDIA GROUP
Over 20.5 Million
Formed in 2011, the USA TODAY Sports Media Group
combines content across all USA TODAY sports enterprises.
With our recent acquisition of Big Lead Sports, we reach
over 20.5 million unique visitors.
Source: comScore Media Metrix / AAM digital audit
6 MONTH AVG
APR 2012—SEP 2012
SEP 2012
UNIQUE VISITORS
20,538,000
21,528,000
PAGE VIEWS
417,367,000
610,000,000
VISITS
97,552,000
111,990,000
PAGE VIEWS PER VISITOR
20.3
28.3
MINUTES PER VISITOR
17.7
23.9
METRIC
Source: comScore Media Metrix / AAM digital audit
ADVERTISING SALES OFFICES
ATLANTA
LOS ANGELES
MARKETPLACE TODAY
One Monroe Place
Atlanta, GA 30324
Phone: 404.233.7870
Fax: 404.233.4493
10960 Wilshire Blvd., Suite 1000
Los Angeles, CA 90024
Phone: 310.444.2120
Fax: 310.479.2550
7950 Jones Branch Dr., 9th Floor
McLean, VA 22108
Phone: 800.872.2527
Fax: 703.854.2139
CHICAGO
NEW YORK
USATODAY.COM
225 N Michigan Ave., 16th Floor
Chicago, IL 60601
Phone: 312.670.0210
Fax: 312.670.9962
535 Madison Ave., 29th Floor
New York, NY 10022
Phone: 212.715.5307
Fax: 212.371.0241
http://www.usatoday.com
7950 Jones Branch Dr., 9th Floor
McLean, VA 22108
Phone: 703.854.3371
Fax: 703.854.2085
DALLAS
SAN FRANCISCO
2002 Academy Ln., Suite 100
Dallas, TX 75234
Phone: 972.484.0733
Fax: 972.484.1013
100 Pine St., Suite 250
San Francisco, CA 94111
Phone: 415.623.2600
Fax: 415.623.2615
DETROIT
WASHINGTON, DC
6200 Metropolitan Parkway
Sterling Heights, MI 48312
Phone: 586.939.4580
Fax: 586.939.4770
7950 Jones Branch Dr., 9th Floor
McLean, VA 22108
Phone: 703.854.6001
Fax: 703.854.2049
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Alliance for Audited Media
USA TODAY SPORTS MEDIA GROUP
1440 Broadway, 17th Floor
New York, NY 10036
Phone: 646.937.5538
Fax: 646.937.5443
CONSOLIDATED
MEDIA REPORT
EXPLANATORY
Explanatory: Digital Media
Websites:
Domains included in web traffic reported:
USATODAY.COM: usatoday.com*, *ustoday.com
“USATODAY.COM USATodaySportsLocalMediaGroup which consist of the Sports Sections of local Gannet Newspaper, Radio and Televsion Site in addition to the follwing sites:
49erswebzone.com,aceintheholefantasyfootball.com,athletexchange.com, atlantasportsfan.com, autoracingnews.org, backcountry.com, backseatfan.com, ballparksofbaseball.
com, baltimoresportsfan.com, bareknucks.com, baseballhq.com, baseballmusings.com, baseballparks.com, baseballpress.com, baseball-reference.com, baseballtraderumors.
com, basketball-reference.com, best-all-time.com, big12-fans.com, bigblueinteractive.com, bigten-fans.com, blacksportsonline.com, bobcatattack.com, bobgretz.com, bolttalk.com,
bonktown.com, broncosforums.com, brunoboys.com, buckeyeplanet.com, bucscentral.com, bugsandcranks.com, caazone.com, capgeek.com, chainlove.com, chicagosportsfan.com,
chicitysportsfan.com, clevelandsportsfan.com, coacht.com, collegeballparks.com, collegebaseballdaily.com, collegefootballpoll.com, collegegridirons.com, collegesportsmadness.
com, coolstandings.com, creativesports.com, crimsonconfidential.com, crossingbroad.com, csfbl.com, cusa-fans.com, d3baseball.com, d3football.com, d3hoops.com, dabears.com,
dailyfaceoff.com, allassportsfan.com, dcsportsfan.com, designdepot.com, detroitsportsfan.com, dobberbaseball.com, dobberhockey.com, draftbreakdown.com, draftcountdown.
com, draftexpress.com, draftking.com, draftsite.com, dynastyfootballfan.com, dynastyleaguefootball.com, emptythebench.com, falcfans.com, fanchatter.com, fangsbites.com,
fantasydraftrankings.com, fantasyfootballfreaks.com, fantasyhockeycoach.com, fantasy-info.com, fantasyknuckleheads.com, fantasyomatic.com, fantasyplaymakers.com,
fantasyrundown.com, fantasysharks.com, fantasyshorttrack.com, fantasysmacktalk.com, fantasysundays.com, fantasyteamnames.net, fantrax.com, fbschedules.com, fflibrarian.
com, fftoday.com, fftoolbox.com, flightclub.com, flightclubla.com, flightclubny.com, football-bowl.com, footballdiner.com, footballoutsiders.com, footballsfuture.com, footyroom.
com, forgeriver.com, frumpzilla.com, gatorcountry.com, gatorenvy.com, gopherhole.com, gridiron-guru.com, gridironhistory.com, hardballtimes.com, hattywaiverwireguru.
com, head2head.com, hickory-high.com, highheatstats.com, highschoolsportsfan.com, hockey-reference.com, hogville.net, holyturf.com, hoopshype.com, hoopsworld.com,
huskermax.com, huskerpedia.com, iceinsiders.com, idpguru.com, impactwrestling.com, inkedmag.com, insidehoops.com, jetnation.com, joebucsfan.com, junkyardjake.com,
kcchiefsdraft.com, kentuckysportsradio.com, kffl.com, killertours.com, lacrosseplayground.com, laxnews.com, lesterslegends.com, lisportsfan.com, marylandsportsfan.com,
mastersball.com, memphisroar.com, miamidolphinsdraft.com, mlbcenter.com, mlbdepthcharts.com, mlbtraderumors.com, mmaspartan.com, motorsportsnews.net, mrsec.com,
mvc-fans.com, mybama.com, myfantasyleague.com, myhofs.com, nationalchamps.net, nbadraft.net, ndnation.com, nepatriotsdraft.com, newsportdraft.com, nfldraft101.com,
nfldraftcountdown.com, nfldraftgeek.com, nflsfuture.com, nflweather.com, nomaas.org, n-sb.org, nyjetsdraft.com, ohiofans.com, ohiosportsfan.com, otrsportsonline.com, ourlads.
com, packerforum.com, patsfans.com, pennantchase.com, pgsportsfan.com, prepforce.com, probasketball-fans.com, profantasybaseball.com, profantasy-football.com, profightingfans.com, profootballdraftnetwork.com, profootball-fans.com, pro-football-reference.com, profsl.com, prohockey-fans.com, puckupdate.com, purplepride.org, racing-reference.
info, raisethejollyroger.com, raysindex.com, rotoauthority.com, rotoprofessor.com, rtsports.com, rushthecourt.net, saturdaydownsouth.com, scoutpro.com, seahawkshuddle.
com, seattlesportsfan.com, secsportsfan.com, sectalk.com, sicemdawgs.com,sixpackspeak.com, slapmagazine.com, sneakhype.com, southernpigskin.com, spectorshockey.
net, speednetdirect.com, speedwaymedia.com, sporcle.com, sportsagentblog.com, sportschatplace.com, sportsecyclopedia.com, sportsfan-network.net, sportsfanstocks.
com, sportsgrumblings.com, sportslogos.net, sportsnickel.com, sportspyder.com, sports-reference.com, sportsxchange.com, starberryicecream.com, statefansnation.com,
statefansnationforums.com, statfix.com, statsheet.com, steepandcheap.com, stlouisramfan.com, stockcargazette.com, stopthelazy.com, suicideleague.com, surfbang.com, swellinfo.
com, tailgate365.com, talk-sports.net, tattoojohnny.com, tattoojohnny.com, thebestbaseballblog.com, thebestbasketballblog.com, thebestboxingblog.com, thebestdcsportsblog.com,
thebestfootballblog.com, thebesthockeyblog.com, thebestnysportsblog.com, thebestsoccerblog.com, thebestsportsblog.com, thebiglead.com, thecloserreport.com, thehoopsreport.
com, thehuddle.com, theofficepool.com, theredzonereport.com, theshiver.com, thesportsfannetwork.com, thetigernet.com, thrashermagazine.com, tidefans.com, tigerdroppings.
com, tigerland.com, tigernet.com, tigernet2.com, totalbroncos.com, twobillsdrive.com, twomiddlesup.com, uhnd.com, uni-watch.com, uniwatchblog.com, vagabondish.com,
vandelaysports.com, volnation.com, websimhockey.com, wheatcitymag.com, whiskeymilitia.com, williamyan.com, youruinedsunday.com.
Usage by Month for the Reporting Period:
Combined Website Reach (USATODAY.COM & USA Today Sports Media Group)
Average Page Views
Minutes
month
Unique Visitors
Page Views per Visitor
per Visitor
April-12
32,036,000 538,456,000 17.0 13.7 May-12
32,043,000 530,918,000 17.0 13.9 June-12
28,687,000 499,622,000 17.0 16.0 July-12
30,414,000 549,119,000 18.0 17.8 August-12
36,401,000 641,846,000 18.0 15.8 September-12
33,769,000 806,711,000 24.0 19.6 USATODAY.COMAverage Page Views
Minutes
month
Unique Visitors
Visits
Page Views
per Visitor
per Visitor
April-12
18,590,000 81,843,000 183,674,000 9.9 10.2 May-12
17,571,000 75,655,000 185,964,000 10.6 10.4 June-12
16,604,000 75,579,000 163,917,000 9.9 10.7 July-12
18,775,000 83,631,000 180,476,000 9.6 10.7 August-12
21,708,000 93,714,000 199,128,000 9.2 9.8 September-12
19,566,000 70,129,000 197,000,000 10.1 9.3 USA TODAY Sports Media GroupAverage Page Views
Minutes
month
Unique Visitors
Visits
Page Views
per Visitor
per Visitor
April-12
20,298,000 94,176,000 365,120,000 18.0 13.9 May-12
20,259,000 92,627,000 356,105,000 17.6 14.6 June-12
17,798,000 83,936,000 344,012,000 19.3 17.5 July-12
19,201,000 102,210,000 377,835,000 19.7 19.6 August-12
24,142,000 100,374,000 451,130,000 18.7 16.6 September-12
21,528,000 111,990,000 610,000,000 28.3 23.9 6 of 5
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Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
EXPLANATORY (cont’d)
Web Site Usage Definitions:
Total Unique Users/Visitors: The estimated number of different individuals that visited any content of a website, a category, a channel, or an application during the reporting period.
The domains attributed to this site’s activity are defined according to comScore’s standards and are as disclosed above.
comScore utilizes a research-based method to project the total number of Unique Users/Visitors to the site. A sample of Internet users’ behavior is monitored using installed
proprietary software on their computers. The panelist’s activities are then statistically projected to the entire Internet user population. Since individual human behavior is monitored,
the number reported in Unique Visitors could be interpreted as people.
Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.
A Page Impression/View is defined as a page that has been fully loaded into a browser. In a general sense, a page consists of an HTML file plus all of the images/objects requested by
the HTML. Page Views are also counted in online services (e.g. AOL and MSN Explorer) and applications, as long as the content is loaded into a page.
Tablet and Smartphones
Applications included in Tablet Usage: USA Today News iPad App, USA Today News Kindle Fire Edtion, USA Today News Android Tablet App, USA Today News HP webOS Tablet App.
Applications included in Smartphone Usage: m.usatoday.com, USA Today News Android Smartphone App, USA Today News iPhone APP version 1.0, USA Today News iPhone
Appversion 2.0, USA Today News Windows Phone App.
Usage by Month for the Reporting Period:
Tablet
Average Page Views
Smartphone
Average Page Views
month
Unique Devices
Page Views
per Device
Unique Devices
Page Views
per Device
April-12
2,364,897 201,775,611 85.3 9,755,485 150,707,244 15.4
May-12
1,748,833 200,911,525 14.9 10,807,471 215,870,651 20.0
June-12
1,773,874 201,746,646 113.7 4,137,399 205,968,155 49.8
July-12
1,972,226 234,608,228 119.0 4,559,581 242,486,974 53.2
August-12
2,137,701 248,529,403 116.3 4,660,495 271,904,465 58.3
September-12
2,114,116 230,429,684 109.0 5,127,416 241,526,635 47.1 Application Usage Definitions:
Total Unique Devices: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and user-agent string is used
to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may be content from co-branded third
party vendors as disclosed in the domain summaries.
Page Impression: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. In effect, one request by a
valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user’s browser.
Visit: A series of interactions by a browser with a site or App without 30 consecutive minutes of inactivity.
APPS:
Download: Represents a successful download and installation of the application software as recorded by the Apple, Android, Amazon & Windows Stores.
Verification of the Website Usage data included a review of the domains represented to be associated with the member newspaper’s website and, for server based measurements,
such other tests as deemed appropriate to confirm compliance to AAM digital services definitions and standards. This verification does not include AAM participation in the
publisher’s choice of data provider for website usage statistics nor should it be construed as an endorsement by AAM of the methodology or technologies used by the data providers.
To Members of the Alliance for Audited Media:
Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Publisher’s Statement and will be
verified at the next scheduled audit period.
Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as
we considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Alliance for Audited Media
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Alliance for Audited Media
Copyright © 2013 All rights reserved.