MANAGEMENT TRAINING PROGRAM
LIMITED PLACES
professional education &
management consulting
Marketing Management
CHISINAU
Managing the Marketing and Sales
Functions with a Strategic Perspective
9:00 – 17:30
April 13 – 17, 2010
(case study lecture)
Joe M. Pons
One of the leading professors of strategic marketing in Europe, well known for using
case method approach in his teaching style.
President and Founder of AXIOMA Marketing Consultants, Spain.
He regularly teaches at highly ranked universities in the United States, France, Slovenia
and other countries. Joe is the author of well known case studies in the field of marketing,
and has written several articles on the use of case studies in executive education. His
consulting projects focus on connecting sales and marketing to changes in company
strategic policies, coordination of departments and divisions, and methods to increase the
market consciousness within companies.
WHO CAN APPLY?
General Managers, advertising, marketing and commercial directors,
managers responsible for sales groups and managers with overall
responsibility for customer satisfaction in banking, insurance, food industry,
retail of consumer electronics, pharmaceuticals and other service sectors.
PROGRAM FEATURES
Day 1: Market Analysis: Customers, Competitors and Channels
Cases: Aqualisa Quartz, Tweeter
Day 2: Value Creation: Positioning and Pricing
Cases: Curled Metal Industries, Raymond Mushroom Corporation (I)
Day 3: Effective delivery of value; managing market intermediaries
and customer relationships
Cases: Raymond Mushroom (II), CMR
Day 4: Sales and Marketing Structures
Cases: Cabot Pharmaceuticals, Titech
Day 5: Marketing Communications; Strategic Perspective
Case: Culinarian Cookware
PROGRAM BENEFITS
 New and practical powerful marketing tools for higher growth;
 Strong focus on practical application of knowledge through case studies;
 Better communication and understanding of marketing opportunities;
 Recharging energy in a challenging and inspiring teaching environment;
 Certificate of Completion.
Participants will be required to read
and prepare the cases assigned.
The working language is English.
Participants are requested to have
good knowledge of English.
APPLICATION FORM
professional education &
management consulting
Registration deadline: March 20th
Marketing Management
Managing the Marketing and Sales
Functions with a Strategic Perspective
April 13 – 17, 2010,
9:00 – 17:30
75, A. Mateevici street, 5th floor,
“Paul Bran” classroom (of. 513)
Joe M. Pons
One of the leading professors of strategic marketing in Europe
The tuition fee is 700 EURO.
The fee covers the tuition, handouts, coffee-breaks and
Certificate of Completion.
Payment: Upon receiving of your application, we will send
you an invoice.
Please fill in the application form and return it to:
Please make the payment to Beneficiary: PROERA Grup S.R.L.
Beneficiary's bank: BC Universalbank SA,
SWIFT: UNVBMD2X, Account: 22510001430
Due to limited places, please confirm your participation by a
faxed/emailed proof of payment by March 30th.
Andrei Vasilita,
Phone/Fax: + (373 22) 85-06-21
Mobile: +(373) 68-00-28-88
andrei.vasilita@proera.md
Programs Coordinator
P ARTICIP ANT’S DAT A:
First / Family name
Date of birth:
Studies
Telephone:
Responsibility
Mobile phone:
Job responsibility
 Top Management  Expert
E-mail:
 Middle Management
P ARTICIP ANT’S COMP ANY PROFILE:
Company name
Director
Service sector:
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








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HR Manager
Address
Telephone
Fax
Mobile
E-mail
Number of
employees
Applicant’s
Signature
Banking and finance
Construction and property
Marketing and advertising
Media
Pharmaceuticals/ Medicine
Public Administration Services
Retailing
Telecommunication
Tourism
Transport
Other: _ _ _ _ _ _ _ _ _ _ _ _ _
Date
CANCELLATIONS:
In case of absence, if it is motivated, the applicant receives a voucher, that authorize the participation at the next course with
an extra payment of 5%