s
Japan’
Rising
Tide
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Luxury Retailers Sailing in
A recent CBRE Research study of retail market activity – Asia Pacific Retail Hotspots
2014 – found that Tokyo saw 63 new retailer entrants in 2014, the highest of any
regional market, on the back of stronger domestic consumption, the improving job
market, growing tourism arrivals and the weaker Yen. Over the past year retailers
have been particularly active in leasing space in prime street shops in core shopping
locations such as Aoyama, Jingumae, Ginza and Omotensando.
Many of these new entries and expansions have been by overseas luxury retailers,
which have recorded strong sales in Japan in recent years. Retailers in this sector
continue to display strong expansionary demand in Tokyo but there is very little space
available on the best streets in core retail areas. This special report by CBRE Research
analyses the market penetration, size, nationality and geographical coverage of
luxury retailers in Tokyo and assesses the outlook for the major retail districts of
Ginza, Omotesando and Shinsaibashi.
●Japan is the second largest after US in terms of luxury market size.
●On the other hand, the penetration of luxury brands (= the ratio of the number of
brands that have stores in each market to the total number of brands categorised
as luxury) in Japan is relatively low compared to other developed APAC countries,
implying potential for further expansion by major luxury brands.
●Recently, the number of store openings by luxury brands in Japan has been
increasing again, with a record number of stores opened in 2014.
●Prime retail rents in Tokyo have risen by 20% from the end of 2013, but have been
Market Penetration of Luxury Brands
in Asia Pacific
China
89
%
S.Korea
69
%
Hong Kong
82
%
Malaysia
65
%
Japan
Shingapore
78
%
76
%
Thailand
Taiwan
Indonesia
65
%
61
%
Australia
Vietnam
New Zealand
48
%
46
%
26
%
74
%
《Reference》
UK
（London）
89
%
India
54
%
《Reference》
USA
（NY）
71
%
《Reference》
# of brands with shops in
the given area as a % of
total luxury brands
France
（Paris）
71
%
Proportion of Luxury Stores in Ginza,
Omotesando and Shinsaibashi
by Retailer Country of Origin
flat over the last couple of quarters. However, with more luxury brands planning to
open stores in high-streets, the rents are likely to see further upside.
CO N T E N T S 4
5
1 Development of Luxury Market in Japan
2 The Global Luxury Retail Market
2
Switzerland
USA
UK
Germany
35.2%
27.8%
22.2%
7.4%
5.6%
1.9%
27.6%
31.0%
3.4%
20.7% 10.3%
6.9%
34.5% 27.6%
17.2%
13.8%
3.4%
4 The Tokyo Luxury Retail Market
5 Luxury Retail Stores by Country of Origin
OMOTESANDO
6 Luxury Retail Stores by Category
9
10
12
14
France
GINZA
3 The Asia Pacific Luxury Retail Market
7
8
Italy
7 Market Outlook Ginza / Omotesando / Shinsaibashi
8 GINZA High-street shops with newly opened or relocated
9 OMOTESANDO High-street shops with newly opened or relocated
10 SHINSAIBASHI High-street shops with newly opened or relocated
SHINSAIBASHI
3.4%
3
Japan’
s Rising Tide
Luxury Retailers Sailing in
1 Development of Luxury Market in Japan
nineteenth century. Examples include Hermes, founded
in 1837, Louis Vuitton, founded in 1854, and Burberry,
founded in 1856.
The twentieth century saw the birth of so-called "new
luxury" brands that were relatively inexpensive
compared to traditional luxury goods, especially in
America. These are brands that provide the kind of
quality and taste that are very attractive to consumers,
but are relatively inexpensive. Whereas traditional
luxury brands would raise the value of their products by
limiting the quantity available and so giving them a
rarity value, what makes new luxury goods different is
that the quantity available and the volume of sales is
higher.
The birth of the luxury brand is said to have occurred in
18th century Europe. In France, which had become
more democratic since the French Revolution in 1789, it
became harder for the aristocracy and other wealthy
families to have their usual craftspeople make luxury
items. Meanwhile, a new class of wealthy
entrepreneurs, financiers and others emerged and
began to demand symbolic possessions to display their
status. The manufacturing by craftsmen of goods that
matched the values of this new wealthy class have been
the origin of the luxury goods industry, and many
venerable luxury brands were established in the
UK 6
€4.6B
7
-7%
China
3
€16.1B
-1%
Italy
€15.3B
3%
8
5
4%
France
South Korea
€15.0B
-1%
10
Middle East
€6.7B
6%
€9.1B
4%
2
Hong Kong €18.0B
10%
€7.9B
3%
9
Japan
Note：* Market size is in Euros; growth is y-o-y growth in local currency terms
* The basket of luxury goods is not the same as the luxury brands discussed below
Figure 1
4
2 The Global Luxury Retail Market
In 2014 the global luxury retail market grew by 5.0%
year-over-year to €223 billion, according to Bain &
Company, which described the sector as seeing“slower,
but steadier”growth over the year. Japan was ranked
the second largest luxury retail market globally and
grew by 10% y-o-y in local currency terms in 2014,
making it the fastest growing luxury retail market in the
world (Figure 1). Other major luxury retail markets in
Asia Pacific include China (5th), South Korea (8th) and
Hong Kong (9th).
3 The Asia Pacific Luxury Retail Market
The penetration of luxury brands (the ratio of the
number of brands that have stores in each market to
the total number of brands categorised as luxury) in
Asia Pacific is highest in China, at 89%, followed by
Hong Kong at 82% and Japan at 78% (Figure 2).
Although the number of luxury retailers operating in
Russia 11
€13.3B Germany
4% €10.3B
4
It was only in the 1960s that luxury brands entered the
Japanese market in earnest. Japanese importers grew
throughout the country after they began selling
overseas brands under licence, and in the 1980s, when
there was a boom in luxury brands, overseas brands
began to set up Japanese subsidiaries to enter the
Japanese market directly. Then from the late 1990s to
the 2000s brands began aggressively opening
boutiques on high streets in order to improve their
image. This was when there began to be areas with
clusters of luxury brands, especially in Tokyo's Ginza or
Omotesando and in Shinsaibashi in Osaka. In Ginza,
there was an explosion of brand boutiques on Chuo
Dori and Harumi Dori kicked off by the financial crisis
in the late 1990s, taking advantage of a series of
closures of ground-floor bank branches. At the same
time, a similar phenomenon was seen in Shinsaibashi,
mainly to the north along Midosuji. In Omotesando, the
opening of Gucci's flagship store on the avenue itself in
1999 launched a boom in boutique openings.
Major Global Luxury Retail Markets Source：Bain & Company, 2014
1
USA
€64.9B
5%
Figure 1 Major Global Luxury Retail Markets
Rank
Country
Market size
in 2014
Growth
1
2
3
4
5
6
7
8
9
10
11
USA
Japan
Italy
France
China
UK
Germany
South Korea
Hong Kong
Middle East
Russia
€64.9B
€18.0B
€16.1B
€15.3B
€15.0B
€13.3B
€10.3B
€9.1B
€7.9B
€6.7B
€4.6B
5%
10%
−1%
3%
−1%
4%
4%
4%
3%
6%
−7%
(y-o-y)
●Source：Bain & Company, 2014
Note：* The basket of luxury goods is not the same as the luxury brands discussed below
5
Japan is fewer than in China or Hong Kong, the Japan
market is larger with greater sales per brand.
2008, and fell again after the Tohoku earthquake in
2011, a big fall in new openings was only recorded in
2009 and 2012, after which the market recovered
relatively swiftly. Recently, the number of store openings
has been increasing again, with a record number of
stores opened in 2014. The number of projected new
store openings for 2015 includes the total scheduled to
open by the end of the year that were known as of
March 31. However, there could be additional new
openings, meaning that 2015 could potentially be a
record year for new luxury retail openings in Tokyo.
4 The Tokyo Luxury Retail Market
The number of new luxury retail openings in Ginza,
Omotesando and Shinsaibashi – the three main luxury
retail areas of Tokyo – has increased steadily over the
past 25 years. The first brands to enter the market
included Brooks Brothers, which opened a store on
Aoyama Dori in Omotesando in 1979, followed by
Louis Vuitton, which opened on Namiki Dori in Ginza in
1981. However, rising land prices and rents caused by
the bubble economy in subsequent years, combined
with the lack of space in core locations, meant it was
further ten years before the next major luxury opening,
by Cartier on Namiki Dori, in 1991.
Japan
China
89%
India
54%
S.Korea
69%
78%
Hong Kong Taiwan
Thailand
%
%
82
65% Vietnam
46%
74
65%
Luxury retailers from Italy and France accounted for the
first and second highest number of stores in the three
districts (Figure 4). Switzerland followed in third place.
Italian luxury retailers accounted for the largest
proportion of stores in Ginza and Shinsaibashi.
However, in Omotesando the number of stores
operated by luxury retailers from France was slightly
higher (Figure 5). The proportion of stores from Swiss
retailers was far lower in Omotesando than in the other
two areas but the proportion from the US was much
higher. The relatively low penetration of Swiss retailers
Since 1996 there have been new stores opening every
year, with particularly strong growth in the number of
new store openings witnessed since 2002. At the peak
of the market in 2006-2007, many luxury retailers
leased new stores at comparatively high rents. Although
the number of store openings subsequently declined
following the onset of the global financial crisis in
Singapore
Malaysia
5 Luxury Retail Stores by Country of Origin
76%
Indonesia
61%
Figure 3
New Luxury Retail Openings in Ginza, Omotesando and Shinsaibashi Source：CBRE, 2015
13
Australia
48%
12
SHINSAIBASHI
12
3
OMOTESANDO
GINZA
11
1010
10
9
《Reference》
USA
71%
（NY）
《Reference》
UK
89%
（London）
《Reference》
26%
France
71%
（Paris）
7
6
5
Number of Openings
New Zealand
6
2
1
1
1
1
1
1
2 2
2
1
1 1 1
2
2
4 4
3
3
2
3
6
3 2 1
1
3
1
1
6
1
4
2 6
8
3
5
1
4
4
3
4 4
4
3
2
1
1
1
2
1
19
7
19 9
80
19
81
19
82
19
8
19 3
8
19 4
8
19 5
86
19
8
19 7
88
19
8
19 9
90
19
9
19 1
92
19
9
19 3
9
19 4
95
19
96
19
97
19
9
19 8
9
20 9
00
20
0
20 1
02
20
0
20 3
04
20
0
20 5
06
20
0
20 7
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
Market Penetration of Luxury Brands in Asia Pacific Source : CBRE, 2015
1
2 5
3
1 1
Figure 2
5
3
1
2
6
9
2
3
7
4
2
9
4 5
9
8
1 3
Note：* Brands that opened stores but have now closed them are not included. Relocations within the same area are counted as store openings.
7
in Omotesando could be explained by the fact that
many retailers from this country operating in Japan are
expensive watch brands. Most shoppers in
Omotesando tend to be from a younger demographic
than those in Ginza and therefore have less disposable
income and different shopping preferences. Shoppers
in Omotesando are fashion-conscious and willing to try
new things, which could also explain the relatively high
proportion of luxury retailers from the United States
operating stores in this area.
and others that were hard to categorise by price alone.
The study found that Ginza hosts a sizable number of
top brands that sell particularly expensive products,
even by luxury standards. Omotesando is a preferred
location for emerging brands and designer brands, as
shoppers which frequent this district are relatively young
and the area has cultivated a reputation as a
fashionable location. Shinsaibashi attracts a broad
cross section of shoppers and is a hub for well-known
brands, but has yet to attract any emerging brands. It is
clear, therefore, that each area has its own distinct and
statistically verifiable profile.
6 Luxury Retail Stores by Category
CBRE Research divided luxury brands into four
categories (high-end, mainstream, affordable and
bridge) and examined the ratio of stores in each area
by category (Figure 6). This categorisation was mainly
based on price bracket and product range. The "bridge"
category included designer labels, emerging brands
Figure 4
22
14
9
4
4
K
Germany
1
1
1
Country of Origin
5
10
15
20
25
Proportion of Luxury Stores in Ginza, Omotesando and Shinsaibashi by Retailer Country of Origin Source : CBRE, 2015.
Italy
France
Switzerland
USA
35.2%
GINZA
UK
Germany
5.6% 1.9%
27.8%
22.2%
7.4%
3.4%
27.6%
OMOTESANDO
31.0%
20.7%
10.3% 6.9%
3.4% 3.4%
34.5%
SHINSAIBASHI
0%
8
14%
TOTAL
18%
10 %
25%
17%
59%
20 %
30 %
40 %
50 %
6%
13%
69%
17%
60 %
70 %
80 %
90 %
6%
100 %
Category
Image
High-end
The most exclusive luxury brands; very few store openings
Mainstream
Well-known major luxury brands; plenty of store openings
Affordable
Comparatively affordable luxury brands; currently increasing store opening programmes
Bridge
Luxury brands with a strong designer element; mostly emerging brands, usually with only one store in Japan
Ginza
2
Spain
Figure 5
SHINSAIBASHI
12%
50%
However, there is a severe shortage of space in core
locations of Ginza, Omotesando and Shinsaibashi, a
trend that could inhibit market entry or expansion by
luxury brands, which are particularly choosy about
where they open stores.
17
U S A
Japan
13%
60%
Number of Luxury Stores in Ginza, Omotesando and Shinsaibashi by Country of Origin Source : CBRE, 2015.
Switzerland
South Africa
23%
OMOTESANDO
The luxury retail market will continue to record strong
growth this year, with 2015 expected to see several new
luxury retailers opening their first stores in Tokyo.
France
Belgium
Proportion of Luxury Retail Stores in Ginza, Omotesando and Shinsaibashi by Category Source : CBRE, 2015
GINZA
0%
7 Market Outlook
I t a l y
U
Figure 6
10 %
20 %
27.6%
30 %
40 %
50 %
17.2%
60 %
70 %
13.8%
80 %
90 %
100 %
Ginza is currently home to a number of stores operated
by established high-end brands. Many luxury retailers
view it as the preferred location to set up flagship stores
because it is a shopping area for the wealthy and it is
easy to promote sales to regular customers. Retailers
tend to stay in the same location once they have opened
a store here. Two new major retail developments are
slated for completion in the next couple of years, on
Harumi Dori and Chuo Dori. Luxury brands which have
yet to open stores in Ginza are likely to seek space in
these new developments. The area is reporting strong
demand from several luxury watch and jewellery
brands looking for opportunities to open their first
Japanese stores. Ginza should therefore retain its status
as one of the key locations for luxury brands in Tokyo in
the coming years.
Omotesando
Recent years have seen several relatively new luxury
retailers open stores in Omotesando. These brands
intend to make use of the area's reputation as a hotspot
for trendsetters in order to increase consumer
awareness and establish a foothold in the Japanese
market. Shoppers in the area are younger than in
Ginza and the district’s cluster of fashionable brands
appeal to emerging luxury retailers with a strong
designer element. Over the remainder of the year, there
will likely be new store openings from brands that are
new to Japan and from luxury apparel retailers, mostly
through churn in shopping mall tenants. The area is
also likely to see brands with stores in secondary areas
moving to better locations and the opening of new
stores on Miyuki Dori, which has attracted a
considerable number of luxury retailers in recent years.
Shinsaibashi
Shinsaibashi has attracted a large number of luxury
retailers in the mainstream category, which cater to the
wide variety of shoppers that visit the area. Some
brands have opened large stores in the area in order to
raise their profile among shoppers but this trend
appears to have come to an end in recent years. Most
store openings nowadays are designed to boost
profitability and include the relocation of existing stores.
Many new stores are likely to target the rising number
of overseas visitors to Japan. New brands are expected
to open stores to the south of the junction of Midosuji
and Suomachi, which has emerged as a popular area
for luxury retailers. Luxury brands are also likely to
relocate or open new stores to coincide with the
rebuilding of the Daimaru Shinsaibashi Main Building.
9
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Prada's
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opened on 12 October
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Ginza 5-chome. It relocated
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in dori
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store has a total area of 1,000㎡ on three floors.
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oldest luxury watchmaker in the
world, founded nearly 260 years ago.
The store, which is on Chuo Dori, is
arranged over two floors, of which the
first is the boutique and the second is reserved for VIPs.
Floorspace is just over 140㎡. It opened on 9 December 2014.
GINZA
Velvia-kan
J
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The flagship store of the
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The first boutique in Japan for
the Swiss luxury watchmaker,
IWC Schaffhausen It faces
Namiki Dori and has a store
area of 40㎡. It opened on 5
April 2014.
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The Italian luxury brand will
open a store in a new development on the site of the Takiyamamachi Building on Kojunsha
Dori in Ginza 6-chome, which
is scheduled for completion in
autumn 2015. The area of the store will be around 396㎡,
located on the first to third floors of the four-storey
building, on the western side. The eastern side will be
occupied by Brunello Cucinelli.
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m The temporary replacement
of the old Cartier Ginza k
2-chome boutique is
being rebuilt, with completion in 2016. Completion
is scheduled for 31 August
2016.
The first directly-managed
boutique in Japan for the 150
year-old Swiss luxury watchmaker. This is the fifth directly-managed store, after Geneva, Hong
Kong, Shanghai and Wuhan.
The store is on Chuo Dori in Ginza 4-chome and has an
area of 65㎡. It opened on 28 September 2012.
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The largest flagship store in
Japan for Loro Piana, the
high-class cashmere and wool
brand from Italy. It will open in
autumn 2014 on the first floor
of the Ginza Shiseido building,
which was completed on 2 October 2013.
k Okura Honkan, location
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Mikimoto Ginza 2 on Namiki Dori
B Loro Piana
The Ginza store of Harry
Winston, the New York-based
luxury jewellery brand, on Chuo
Dori in Ginza 1-chome closed
for refurbishment on 2 March
2015. It is in a temporary store
in Ginza 3-chome from 6
March to 30 September. The
refurbished Ginza store is due to m
open in the autumn.
Due to the rebuilding of the
Okura Honkan building on
Chuo Dori, Cartier's Ginza
2-chome boutique reopened
in a new location on Marron-MARRONNIER
nier Dori on 5 April 2014.
GATE
h Mikimoto's main store at Ginza 2-chome and
SONY- dori
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The Ginza boutique for the Swiss
luxury watchmaker founded in
1875. It is on Sotobori Dori in
Ginza 6-chome and has an
area of 156㎡. It opened on 16
May 2014.
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A Audemars Piguet
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K Cartier
do
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L Ermenegildo Zegna
The largest Global Concept
Store in Asia for Ermenegildo
Zegna, the Italian men's
luxury brand. The store is on
Chuo Dori in Ginza 2-chome
and has a total area of
1,000㎡ on four floors. It opened on 2 March 2015.
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J Lanvin
The Asian flagship store for
the venerable Paris fashion
brand established in 1889.
After opening on Chuo Dori
in 2004, Lanvin relocated to
Ginza 4-chome to become a
ay
flagship store, the only one in eJapan
s s w to offer the full
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x p kids clothing. It consists
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floors and the basement.
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The internationally renowned
Japanese jeweller's main store
at Ginza 4-chome is being
rebuilt. It closed on 15 January
2015 and relocated to a
temporary main store, Mikimoto Ginza 2. The former main
Gi
store that is being rebuilt was
nza
Sta completed in 1974. The grand h
. opening of the new main store
is scheduled for March 2017.
It will be in a new head office
building comprising twelve
floors above ground and two
basement floors, with a store area two-and-a-half times
the size of its current store.
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High-street shops with newly opened or relocated
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Luxury map
11
Killer-Dori
I Christian Louboutin
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Saint Laurent currently has a store in
Omotesando Hills as well as its
Saint Laurent Jingumae Gallery,
which is open for a limited period
only, but it plans to open a new
store on the site of the Benetton
Megastore. The opening date has
not been announced, but the
hoardings around the site currently have the brand name
prominently displayed.
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The first Japanese flagship store for
the fashion brand established in
1914. It is arranged over two floors,
with 206.12㎡ of floorspace on the
first floor and 178.58㎡ on the second
floor, selling a full line of women's and
men's clothing, as well as bags, shoes
and accessories. It opened on 29
March 2014.
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The first Japanese flagship store for
the French fashion brand established
in 1952. The store is located in the
LVMH Group's office and fashion
building, ONE Omotesando. It has
392㎡ of space over three floors, with
the first floor selling accessories, the
second floor women's clothing, and
the basement men's clothing. It
opened on 16 May 2014.
4
F Givenchy
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A boutique belonging to the German
menswear brand. The store has 336
㎡ of space in total, with menswear
from the Hugo label in the
basement, its main line, Boss on the
first and second floors and a VIP
room on the third floor. It opened on
29 November 2013.
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D Saint Laurent
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The famous British brand has
relocated its Omotesando store to
larger premises. The new store sells
the largest selection in Japan of the
company's imported collection and is
arranged over four floors, including a
basement. It stocks a wide range of
items, including trench coats, which
are the brand's most famous item. It opened on 28 November
2014.
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Dior's first specialist perfume and
beauty boutique in Japan. It sells all of
Dior's product lines, from fragrances
to make-up and skincare. It also
houses the Dior Institute treatment
rooms. It opened on 9 October 2014.
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The first Japanese flagship store for
the world's oldest luxury leather
goods company, which was founded
in Brussels in 1829. With 230㎡ of
floorspace, the store has the company's widest selection of products in
Asia, including women's handbags
and leather accessories, as well as a
men's line, which is coming to Japan for the first time. It
opened on 30 August 2014.
The brand launched by the British
fashion designer Stella McCartney,
daughter of Paul McCartney. The
Aoyama store, which opened in 2008
as its first boutique in Japan, has
relocated to Miyuki Dori. It opened in
April 2014.
s(
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OMOTESANDO HILLS
Tokyo Metro Chiyoda Line
A Delvaux
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TOKYU PLAZA
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HARAJUKU
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The sister brand of Prada that sells only
ladies wear has moved. The new
flagship store was designed by the
architecture firm Herzog & de Meuron,
which also designed the Prada
Aoyama store. The store consists of
two floors and offers a space that feels
like a relaxed, comfortable mansion. It
opened on 28 March 2015.
A flagship store for the French luxury
footwear brand. This is its seventh
outlet in Japan and the second
stand-alone store, after the Ginza
store, which opened in 2010. It sells
men's and women's shoes, bags and
leather goods. It opened on 3
December 2013.
Meiji-Dori
Tokyo Metro Fukutoshin Line
Laforet
HARAJUKU
J Miu Miu
The first flagship store in Japan for the
London-based fashion label. The store
has 390㎡ of floorspace arranged
over two floors, with the first floor
selling mostly bags, shoes and other
accessories, and the second floor
mostly men's and ladies' clothing. It
opened on 8 June 2014.
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High-street shops with newly opened or relocated
GaiemmaeMcQueen
Sta.
H Alexander
Tokyo Metro Chiyoda Line
9
Luxury map
L Max Mara
M Patek Philippe
An Italian fashion brand established
in 1951. Its Aoyama store, at the
corner of Aoyama Dori and Kotto
Dori, is closing for refurbishment. A
temporary store is open until 6
September 2015 in the nearby Ao
shopping centre.
The Swiss luxury watch brand's only
dedicated store in Japan has been
refurbished as its third "boutique" in
the world, after Milan and Frankfurt,
meeting the strict standards set by
Patek Philippe & Co. The store has
165㎡ of floorspace. It opened on 2
August 2010.
13
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Hublot is a luxury watch manufacturer
founded in 1979 in Nyon,
Switzerland. It plans to open a store in
Shinsaibashi, its second directly-managed boutique in Japan after the
Hublot Boutique Ginza, which
opened in 2011.
Nagahori-dori
The Swiss luxury watchmaker's flagship
store has relocated to larger premises.
This is the only "Breitling Boutique" in
Western Japan, with all floors dedicated to Breitling, and uses the same
concept and services as Breitling
boutiques worldwide. It opened on 22
February 2013.
C Officine Panerai
The third boutique in Japan for the
Italian luxury watch brand, Officine
Panerai, after Ginza and Nagoya. It
has 146㎡ of floorspace and an Italian
design with a marine theme. The
second floor is a completely private VIP
room. It opened in February 2014.
(No information online, so needs to be
checked.)
14
D Gucci
The Italian fashion label has relocated
its store to a larger, refurbished space
on the first floor of its existing building,
Daimaru North Building. The store
has 356.74㎡ of floorspace, bringing
together its women's and accessories
stores, and will also sell men's items. It
opened on 14 February 2015.
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Amerika-mura
A Hublot
E Ermenegildo Zegna
A Global Concept Store for Ermenegildo Zegna, the Italian men's
fashion brand based in Milan. The
store has 416㎡ of floorspace over
three floors and is designed by the
renowned architect, Peter Marino. It
opened on 30 April 2014.
F Burberry
This boutique is the British fashion
label's fifth store in Japan. It has one
of the largest floorspaces in Japan,
spread over two floors, selling a full
range of both men's and women's
items imported from the UK. This is
Burberry's first Osaka store and offers
all of the company's collections. It
opened on 8 March 2015.
G Hugo Boss
This is the largest boutique in Japan
for the German fashion label, which is
best known for menswear. It has
around 500㎡ of floorspace arranged
over two floors and has a wide range
of products under one roof, including
men's and women's fashion under the
core brand, BOSS, the sportswear
brand, BOSS Green, and fragrances.
It opened on 31 October 2014.
H Prada
The Italian fashion label's first Osaka
flagship store. The store, which was
designed by Italian architect Roberto
Baciocchi and has around 1,100㎡ of
floorspace on five floors, stocks both
men's and ladies' collections, including
bags, clothing, shoes and sunglasses.
It opened on 13 July 2013.
15