INVITATION the Luxembourg leading network on CSR New business model Be convinced. Make a difference. To attend the event, please register at: paula.marques@imslux.lu or by phone: +352 26 25 80 13. Please bring this invitation to the event. Only for CEOs European Investment Bank East Building (level 4) 98, bd Konrad Adenauer L-2950 Luxembourg-Kirchberg Wednesday, 12th November 2014 at 18:30 Event partners: Mouvement luxembourgeois pour la Qualité et l’Excellence PERFORMANCE DURABLE Media partner: PAP E R JAM Business zu Lëtzebuerg www.imslux.lu Be convinced. Make a difference. Social and environmental issues are starting to reshape the rules of global business. Understanding the impacts on the business model and the company’s long term success is critical and the embracers of sustainability would better have to be prepared to meet these new challenges. By taking a proactive stance, CEOs play a fundamental role in embedding sustainability into the company’s core business. Above all, their role is decisive in driving the overall vision of Corporate Social Responsibility for their organizations. Get inspired by a compelling business story from Vincent Stanley, Director of Patagonia Philosophy. Learn how getting sustainability into strategy can lead to strong competitive advantages. Get Insights from a visionary company, currently at the leading edge of sustainability. Vincent Stanley Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with the company on and off since its start in 1973. As Patagonia’s long-time chief storyteller, Vincent has helped develop its Responsible Economy campaign; the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He recently concluded an 18-month stint as the company’s acting vice president of marketing and communications. He is also a poet whose work has appeared in Best American Poetry. IMS Luxembourg’s President and its Board of Directors are delighted to invite to this CEO event on Wednesday, 12th November 2014, at 18:30 Welcome speech: European Investment Bank Ms Francine CLOSENER, Secretary of State of the Economy Mr Vincent STANLEY, Director Patagonia Philosophy Event chaired by Mr Christian Scharff, President, IMS Luxembourg Followed by a networking cocktail