2015 Pennsylvania Homecare Association
ANNUAL CONFERENCE
& EXPOSITION
MAY 13-15, 2015
Lancaster Marriott at Penn Square
KEYNOTE SPEAKERS
Joseph Coughlin, Ph.D
MIT AgeLab
The Honorable Tom Wolf
Governor (invited)
The Honorable Teresa Osborne
Secretary of Aging
Lauren Taylor, MPH
Harvard University
Edo Banach
CMS
Colin Roskey
Alston Bird
Roger Crawford
Hall of Fame Athlete
PREMIER SPONSORS
2015 CONFERENCE SCHEDULE
Wednesday, May 13
12:30 – 1:30 p.m. Opening Luncheon
Presentation of Pennsylvania’s Direct
Care Worker of the Year Award
The Honorable Teresa Osborne,
Pennsylvania Secretary of Aging
7:30 – 9:00 a.m.
Registration Opens
Continental Breakfast
9:00 a.m. – 10:00 a.m.
General Session: Aging as an
Extreme Sport
Joseph Coughlin, Ph.D.
Don’t miss this dynamic presentation
on why our increasing life expectancy
necessitates the development of new technologies
to improve the quality of our longer lives. Dr.
Coughlin is the director of the Massachusetts
Institute of Technology AgeLab. His research
provides insights on how demographic change,
technology, social trends and consumer behavior
will converge to drive future innovations in business
and government. He is one
Sponsored by:
of Fast Company Magazine’s
‘100 Most Creative People in
Business’ and was named by
the Wall Street Journal as one
of “12 pioneers inventing the future of retirement
and how we will all live, work and play tomorrow.”
10:00 – 11:15 a.m.
Innovation Spotlight
Darby Anderson, Addus Healthcare, Inc.
Rebecca Elhassid, Secure Exchange Solutions
11:15 a.m. – 12:15 p.m. General Session: The American
Health Care Paradox
Lauren Taylor, MPH
Why isn’t the United States the
healthiest country on Earth? Although
we spend the most per capita on medical treatment
and supplies, our citizens are sicker and die younger
than those of Western Europe or Scandinavia. Those
outcomes might cause us to look at how we deliver
healthcare, however the problem may instead be
our narrow definition of health. That’s what Lauren
discovered in a lengthy analysis of what countries
spend to stay healthy. She is a presidential scholar of
public health and medical ethics at Harvard Divinity
School and former program manager at the Yale
Global Health Leadership Institute. Her book The
American Health Care Paradox: Why Spending More
Is Getting Us Less has become required reading at
top-tier medical and public health schools across
the country.
PREMIER
SPONSORS
1:30 – 2:30 p.m.
General Session: Innovating Care
for Dual Eligibles
Edo Banach, Deputy Director, CMS
Medicare/Medicaid Coordination Office Hear first-hand about the effort to
align Medicare and Medicaid benefits through
demonstrations in several states and the ongoing
Alignment Initiative.
2:45 – 4:15 p.m.
Concurrent Sessions
See tracks
(next page)
4:30 – 7:00 p.m.
Sponsored by:
Welcome Reception in
Exhibit Hall
Enjoy the sights and tastes of Lancaster!
Thursday, May 14
7:30 – 8:30 a.m.
Continental Breakfast in Exhibit Hall
8:30 – 9:30 a.m. General Session
Colin Roskey, Alston Bird
Don’t miss this in-depth look at
homecare and hospice on the national
front. Learn about new regulations and
legislations on the horizon that could affect the way
you do business.
Sponsored by:
Friday, May 15
7:00 – 7:45 a.m.
Sponsored by:
Pilates: Stretch for a
Cause
All levels welcome!
Contribution is $25, and
all proceeds benefit
the Foundation. All
participants will receive
a water bottle!
Benefits:
7:30 - 8:30 a.m. Sponsored by:
Buffet Breakfast
PHA Annual Meeting
(next page)
11:30 a.m. – 1:00 p.m. (next page)
9:30 – 11:00 a.m.
General Session: Regulatory Update with
CGS, the Office of Long-Term Living and the
Pennsylvania Department of Health
11:00 a.m. – 12:00 p.m.
1:00 – 2:30 p.m.
The Honorable Tom Wolf, Governor
of Pennsylvania (invited)
Lunch with Exhibitors
2:30 – 4:00 p.m. Concurrent Sessions
See tracks
5:30 – 7:00 p.m.
8:30 - 9:30 a.m. 9:45 – 11:15 a.m. Concurrent Sessions
See tracks
General Session: Challenges are
Inevitable, Defeat is Optional!
Roger Crawford
Before Roger inspired others as a
bestselling author and Hall of Fame
athlete, he achieved phenomenal success on center
court - despite a physical challenge. Although born
with ectrodactylism, a rare birth defect, Roger not
only became the only athlete with four impaired
limbs to compete in a NCAA Division I sport, he
also became a Hall of Fame Division I athlete.
His compelling story of how he became a tennis
champion communicates and demonstrates the
power of an “I Can!” attitude to redefine the possible!
Sports Illustrated has recognized Roger as “one of the
most accomplished physically challenged athletes
in the world.” His remarkable life story is a powerful
example that “Challenges are inevitable, defeat is
optional!”
Taste of Lancaster Cocktail
Reception
Christiane David Art Gallery
7:00 p.m.
Concurrent Sessions
See tracks
4:15 – 5:15 p.m.
(next page)
CONFERENCE SPONSORS
CONCURRENT SESSION TRACKS
GENERAL
Wednesday, May 13 • 2:45 – 4:15 p.m.
Managing a Real-Life Media Crisis
Gilbert Brown, MS, CHPCA, SPHR, Hospice of
Central Pennsylvania
In today’s 24-hour news cycle climate, businesses
are more susceptible than ever to unplanned
or unwanted media coverage. This session will
discuss how to prepare for this possibility, manage
an occurrence of unplanned or unwanted press
coverage and assemble an appropriate team of
advisors. This case study will explore the guiding
principles for dealing with the media, what to do
and, perhaps more importantly, what NOT to do if
you find yourself confronted with media attention.
Thursday, May 14 • 9:45 – 11:15 a.m.
Cyber Liability
Michael Cavanaugh, RPLU, Apogee
Insurance Group
Cyber security and cyber liability have become
a major issue on the radar of many businesses,
particularly homecare, where our nurses
and aides are mobile all the time. Sorting
through the legislation and protocols requires
experience and a solid understanding of the
potential exposure. Learn more about the
true cost of a breach, and how cyber liability
insurance can be a prudent and necessary risk
management tool given the potential impact
on an organization after a breach.
Thursday, May 14 • 11:30 a.m. – 1:00 p.m.
Workforce Worries: Navigating the
Employment Obstacles of the FMLA,
Unemployment Compensation,
Hiring, Firing and More
Tom Collins, Jacob Theis, Jonathan Vipond,
Buchanan Ingersoll Rooney PC
Back by popular demand! PHA’s labor law
experts will be on hand to guide you through
changes to the FMLA and your obligations,
how to successfully fight unemployment
compensation claims, the challenges of hiring
and firing, and much more!
Thursday, May 14 • 2:30 – 4:00 p.m.
Safety First: Workers Comp and
Returning to Light Duty
Bernadette Heckman, AVI Risk Services; Mark
Everest, MS-ATC, Occupational Athletics
Learn how to protect your agency! Top experts
from the administrator of the Pennsylvania
Home Care and Human Services Workers’
Compensation Trust will outline everything
you need to know to keep your caregivers safe
and tips on returning them to work if an injury
occurs. You will also hear about a “Gameplan
for Aging” and physical readiness for workers.
PRIVATE DUTY
Wednesday, May 13 • 2:45 – 4:15 p.m.
Selling a Niche that Meets the Needs
of a Looming Epidemic - Alzheimer’s
and Related Dementia
Katherine Vanderhorst, RN, BSN and Dr. Verna
Carson, C&V Senior Care Specialists, Inc.
Because of the increasing number of people
age 65 and older in the U.S., the annual
number of new cases of Alzheimer’s and other
dementias is projected to double by 2050.
Developing a niche program that can meet
this growing population’s need can ensure
long-term revenue growth for an agency.
Learn what a “niche” program is, how to
calculate market share and how to identify
your target audience.
Thursday, May 14 • 9:45 – 11:15 a.m.
A Caregiver’s Perspective: DataDriven Recruitment and Retention
Maggie Keen, MyCNAJobs; Patricia Rodgers,
Waverly Care Associates
Get under the hood to discover a caregiver’s
perspective on working in homecare.
This session will unveil key insights from
a caregiver’s point of view gleaned from
thousands of survey results. Walk away with
key strategies to drive more caregivers to
apply for your jobs, show up to the interview,
WANT to work for you and stick around!
Thursday, May 14 • 11:30 a.m. – 1:00 p.m.
VA Benefits for Long-Term Care
Evan Kaltman, Veterans Home Care
An estimated two million wartime veterans
or their widows are eligible for the “Aid
& Attendance” pension to help pay for
homecare. This could include the people you
care for, yet they may not be aware that they
qualify or how to access this and other VA
benefits. This session will break down how to
determine if your clients are eligible for VA
benefits and which resources are available to
help them navigate the system.
Thursday, May 14 • 2:30 – 4:00 p.m.
The Homecare Agency of the Future &
How To Turn Your Website into Your #1
Referral Source
Derek Jones, ClearCare Online
Go beyond basic Internet marketing. Connect
to referral sources and the community using
simple, proven internet marketing techniques.
But how and when should an agency engage
in social media, blogging, pay-per-click,
Google+ and Facebook? Allow this dynamic
marketing pro to share industry trends and
benchmark data on the “typical” homecare
buyer’s journey, and how the internet plays a
critical role in agency growth. Translate these
insights into a proven 10-step strategy to
transform your website from a brochure to a
marketing machine.
16.25 CEs Available
HOSPICE
HOME HEALTH
Wednesday, May 13 • 2:45 – 4:15 p.m.
Inpatient Hospice: The Good and the
Bad
Heidi Owen, RN, MSN, Neighborhood Health
This session will discuss the regulatory
challenges facing hospice inpatient
providers, including admission criteria,
discharge planning and staff and community
education. Get a better understanding of the
state and federal requirements for providing
care to patients at the General Inpatient (GIP)
level of care.
Thursday, May 14 • 9:45 – 11:15 a.m.
Preparing for the Future - Building
a Strong Foundation for Hospice
Quality
Liz Silva, Deyta
With new Hospice Quality Reporting Program
(HQRP) requirements, hospices are strongly
feeling the impact of a transition to valuebased healthcare. Ensuring compliance
with current requirements while preparing
for future requirements (public reporting,
anyone?) is imperative to the long-term
success of your hospice. Discuss how to make
the connection between the Hospice Item Set
and CAHPS requirements and leverage the
data to streamline clinical operations, improve
patient care and demonstrate quality care to
referral sources.
Thursday, May 14 • 11:30 a.m. – 1:00 p.m.
Navigating the Sea of Hospice
Changes
Theresa Forster, National Association for Home
Care and Hospice
Hospice agencies have seen unprecedented
regulatory changes in recent years. HQRP,
HIS, Hospice CAHPS, NOE, NOTR, Part D and
drugs…it’s enough to make your head spin!
One of the top national hospice experts will
help attendees navigate all of the changes,
while still striving to keep the patient and
family at the core of what hospice is.
Wednesday, May 13 • 2:45 – 4:15 p.m.
The Future of Home Health: Your
Agency Must Be Ready!
Merrily Orsini, MSSW, Corecubed.com; Sam
Smith, Axxess Technology Solutions
Don’t miss this comprehensive discussion
on the Alliance for Home Health Quality and
Innovation’s “The Future of Home Health”
project, being conducted through 2016 with
the Institute of Medicine. The ongoing agenda
and conclusions from the study will have
implications for each and every homecare
agency in the U.S. The home health industry
is a moving target…find the answers in this
innovative session to help your agency keep
up!
Thursday, May 14 • 9:45 – 11:15 a.m.
Documenting to Support Medical
Necessity & Skilled Intervention
Amy Lafko, MSPT, MBA, WellSpan Health
This session will walk attendees through
a review of the critical importance of
documentation, especially in the wake of the
Supreme Court’s Jimmo vs. Sebelius ruling,
which allows for skilled services for patients
who have no potential for improvement.
Dive deep into the components of successful
documentation and learn the key phrases to
demonstrate critical thinking.
Thursday, May 14 • 11:30 a.m. – 1:00 p.m.
Considerations for QAPI: Overview of
the Proposed Home Health Quality
Condition of Participation
Traci Padgett, MPP & Fran Petrella,RN, BSN,
Community Health Accreditation Partner (CHAP)
This session will provide an overview of the
newly proposed home health Condition
of Participation (CoP) focusing on Quality
Assessment and Performance Improvement
(QAPI). Learn what’s new, what’s different
and how your agency should prepare for
this new CoP in order to meet compliance
requirements.
Thursday, May 14 • 2:30 – 4:00 p.m.
CGS Billing and Clinical Update
COMBINED
HOSPICE & HOME
HEALTH SESSION
Shonda Brummer, Sandy Decker, Nykesha Scales, RN, BSN
Hear about all the latest billing and clinical updates for
home health AND hospice direct from CGS, the Medicare
Administrative Contractor (MAC) for Pennsylvania
2015 Annual Conference Registration Form
Use one form per registrant. Photocopy if needed. Or register online at www.pahomecare.org.
Name: _________________________________________________________ Email: __________________________________________________
Professional Designation: _____________________________________________ Agency: _____________________________________________
Address: ________________________________________________________________________________________________________________
City: _______________________________________________________________ State: __________________ Zip: ______________________
Phone: ________________________________________________________ Fax: ____________________________________________________
List any special dietary/accessibility needs: _____________________________________________________________________________________
Early Bird Registration – Before April 10
(Includes welcome reception, educational sessions and breakfast and lunch)
All early bird registrations must include payment in full.
PHA Member Non-Member*
□ $535 □ $680
Fee for First Attendee □ $515 □ $660
Fee for Second Attendee from same agency □ $505
□ $630
Fee for Third (or more) Attendee(s) from same agency
Full Conference Registration after April 10
(Includes welcome reception, educational sessions and breakfast and lunch)
PHA Member Fee for First Attendee□ $595 □ $570 Fee for Second Attendee from same agency □ $545 Fee for Third (or more) Attendee(s) from same agency Non-Member*
□ $740
□ $705
□ $660
Per Day Registration (Includes educational sessions and breakfast and lunch)
PHA Member Wednesday, May 13***□ $365 □ $365 Thursday, May 14** Friday, May 15 □ $225
Non-Member*
□ $465
□ $465
□ $325
Remembe
to complete r
both
sides of this
registration
before teari form
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and returnin off
g
to PHA .
Pilates: Stretch for a Cause to benefit the Pennsylvania Foundation for Homecare and Hospice (optional)
Friday, May 15 □ $25 donation
(Make check payable to PA Foundation for Home Care & Hospice)
* Registration from non-members must be accompanied by FULL payment.
** Includes Taste of Lancaster Cocktail Reception
*** Includes Welcome Reception
Early Bird registrations are only available for full
conference registrations, not daily rates.
Payment Information
Check #: __________ Amount: __________
□ Visa
Credit Card: □ MasterCard
Security Code: __________
Name on card: ________________________________________
Card: _______________________________________________
Expiration Date: __________
Signature: ___________________________________________
Checks Payable to PHA & Return to:
PHA
600 N. 12th Street, Suite 200
Lemoyne, PA 17043
Phone: 1-800-382-1211 | Fax: 717-975-9456
www.pahomecare.org
CANCELLATION POLICY: The Pennsylvania Homecare Association
will provide a credit in place of any cancelled workshop, event or
product that has been paid for in advance. The credit may go toward
any session, event or product to be used within a one year period
from the date of cancellation. The amount of the credit will be minus
25% of the cost of the original purchase price. No credit will be given
for cancellations within three weeks of the session.
HOTEL ACCOMMODATIONS: A special room rate of $149 is
available by calling the Lancaster Marriott at Penn Square at (717)
239-1600 and mentioning PHA. The discount rate is only available
until April 21, 2015. Please note: There is a daily parking fee of $6
per day in the Lancaster Marriott at Penn Square garage.
Reminder!
Register for your sessions on the back of this sheet.
Indicate all of the activities that you plan to attend.
This helps PHA plan for adequate seating.
Remember
oth
to complete b
is
sides of th
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registration fo ff
o
before tearing
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2015 Annual Conference Session Registration
SCHEDULE AT-A-GLANCE
Check boxes next to each session you plan to attend.
□ Cyber Liability
Michael Cavanaugh, RPLU, Apogee Insurance Group (General)
Wednesday, May 13
Time
9:00 – 10:00 a.m.
Activity
□ General Session: Joseph Coughlin, Ph.D.
1 CE
□ Innovation Spotlight
10:00 – 11:15 a.m
Darby Anderson, Addus HealthCare, Inc. Rebecca Elhassid, Secure Exchange Solutions 1.25 CEs
11:15 a.m. – 12:15 p.m.
12:30 – 1:30 p.m.
□ General Session: Lauren Taylor, MPH 1 CE
□ Opening Lunch/DCW Presentation: The Honorable Teresa Osborne, Pennsylvania Secretary of Aging
□ General Session: Innovating Care for Dual Eligibles 1:30 – 2:30 p.m.
Edo Banach, CMS Medicare/Medicaid Coordination Office
1 CE
2:45 – 4:15 p.m. Concurrent Sessions (choose one)
□ The Future of Home Health: Your Agency Must Be Ready!
Merrily Orsini, MSSW, Corecubed.com; Sam Smith, Axxess Technology Solutions (Home Health) 1.5 CEs
□ Inpatient Hospice: The Good and the Bad
Heidi Owen, RN, MSN, Neighborhood Health (Hospice)
1.5 CEs
□ Selling a Niche that Meets the Needs of a Looming Epidemic - Alzheimer’s and Related Dementia
Katherine Vanderhorst, RN, BSN and Dr. Verna Carson, C&V Senior Care Specialists, Inc. (Private Duty)
□ Managing a Real-Life Media Crisis
Gilbert Brown, MS, CHPCA, SPHR, Hospice of Central Pennsylvania (General)
4:30 – 7:30 p.m.
□ Welcome Reception in Exhibit Hall
Thursday, May 14
11:30 a.m. – 1:00 p.m. Concurrent Sessions (choose one)
□ Considerations for QAPI: Overview of the Proposed Home Health Quality Condition of Participation
Traci Padgett, MPP & Fran Petrella, RN, BSN, Community Health Accreditation Partner (CHAP) (Home Health) 1.5 CEs
□ Navigating the Sea of Hospice Changes
Theresa Forster, National Association for Home Care and Hospice (Hospice) 1.5 CEs
□ VA Benefits for Long-Term Care
Evan Kaltman, Veterans Home Care (Private Duty)
□ Workforce Worries: Navigating the Employment Obstacles of the FMLA, Unemployment
Compensation, Hiring, Firing and More
Tom Collins, Jacob Theis, Jonathan Vipond, Buchanan Ingersoll Rooney PC (General)
1:00 – 2:30 p.m.
□ Lunch with Exhibitors
2:30 – 4:00 p.m. Concurrent Sessions (choose one)
□ CGS Billing and Clinical Update
Shonda Brummer, Sandy Decker, Nykesha Scales, RN, BSN (COMBINED Home Health & Hospice Session) 1.5 CEs
□ The Homecare Agency of the Future & How To Turn Your Website into Your #1 Referral Source
Derek Jones, ClearCare Online (Private Duty)
□ Safety First: Workers Comp and Returning to Light Duty
Bernadette Heckman, AVI Risk Services; Mark Everest,
MS-ATC, Occupational Athletics (General)
4:15 – 5:15 p.m. Activity
5:30 – 7:00 p.m. 8:30 – 9:30 a.m. □ Continental Breakfast in Exhibit Hall
□ General Session: Colin Roskey, Alston Bird
Friday, May 15
9:45 – 11:15 a.m.
Concurrent Sessions (choose one)
Time
7:30 – 8:30 a.m.
□ Documenting to Support Medical Necessity & Skilled Intervention
Amy Lafko, MSPT, MBA, WellSpan Health (Home Health) 1.5 CEs
□ Preparing for the Future - Building a Strong Foundation for Hospice Quality
Liz Silva, Deyta (Hospice) 1.5 CEs
□ A Caregiver’s Perspective: Data-Driven Recruitment and Retention
Maggie Keen, MyCNAJobs; Patricia Rodgers, Waverly Care Associates (Private Duty)
□ General Session: Roger Crawford
□ Taste of Lancaster Cocktail Reception
Time
Activity
7:00 – 7:45 a.m.
□ Pilates: Stretch for a Cause benefits the Pennsylvania Foundation for Homecare and Hospice ($25 donation)
7:30 - 8:30 a.m.
□ Buffet Breakfast
□ PHA Annual Meeting
□ Regulatory Round-Up: Q&A Session
8:30 - 9:30 a.m. 9:30 – 11:00 a.m.
CGS, Department of Health, Department of Human Services Office of Long-Term Living 1.5 CEs
11:00 a.m. – 12:00 p.m. □ The Honorable Tom Wolf, Governor of Pennsylvania (invited)
16.25 CEs Available
600 N. 12th Street, Suite 200
Lemoyne, PA 17043
2015 Pennsylvania Homecare Association
ANNUAL CONFERENCE
& EXPOSITION
MAY 13-15, 2015
Lancaster Marriott
at Penn Square, Lancaster, PA
Registration Discounts
Keeping all staff members updated on issues affecting home health, homecare and hospice is a top priority at PHA.
That’s why we’re again offering significant discounts to organizations that send more than one staff member to the
conference. The more staff members you register, the lower your cost.
Early Bird Incentives!
PHA is again offering great discounts to individuals who register early! Receive discounts by registering before April 10!
Early Bird Registration – Before April 10 (Includes welcome reception, educational sessions and breakfast and lunch)
All early bird registrations must include payment in full.
PHA Member Non-Member*
Fee for First Attendee $535 $680
Fee for Second Attendee from same agency $515 $660
Fee for Third (or more) Attendee(s) from same agency $505
$630
Full Conference Registration after April 10 (Includes welcome reception, educational sessions and breakfast and lunch)
PHA Member Non-Member*
Fee for First Attendee$595 $740
Fee for Second Attendee from same agency $570 $705
Fee for Third (or more) Attendee(s) from same agency $545 $660
Per Day Registration (Includes educational sessions and meals)
PHA Member Non-Member*
Wednesday, May 13***$365 $465
Thursday, May 14** $365 $465
Friday, May 15 $225$325
Pilates: Stretch for a Cause benefits the Pennsylvania Foundation for
Homecare and Hospice (optional)
Friday, April 25 $25 donation
* Registration from non-members must be accompanied by FULL payment.
** Includes Taste of Lancaster Cocktail Reception
*** Includes Welcome Reception
Early Bird registrations are only available for full conference
registrations, not daily rates.
Exhibit Hall Hours
Wednesday, May 13
4:30 – 7:00 p.m. | Welcome Reception in Exhibit Hall
Thursday, May 14
7:30 – 8:30 a.m. | Breakfast in Exhibit Hall
1:00 – 2:30 p.m. | Lunch in Exhibit Hall
Dress: Business Casual.
Bring a Sweater for the A/C!
For more information
Pennsylvania Homecare Association
600 N. 12th Street, Suite 200
Lemoyne, PA 17043
1-800-382-1211
www.pahomecare.org
cbennett@pahomecare.org
Cancellation Policy
The Pennsylvania Homecare Association will provide a credit in
place of any cancelled workshop, event or product that has been
paid for in advance. The credit may go toward any session, event
or product to be used within a one year period from the date of
cancellation. The amount of the credit will be minus 25% of the cost
of the original purchase price. No credit will be given for no-shows
or for cancellations within three weeks of the session.
Hotel Accommodations
A special room rate of $149 is available
by calling the Lancaster Marriott at
PennSquare at (717) 239-1600 and
mentioning PHA. The discount rate is
only available until April 21, 2015.
25 South Queen Street
Lancaster, PA 17603
Please note: There is a daily parking
fee of $6 per day in the Lancaster
Marriott at Penn Square garage.