Dietary Supplement Safety Information in Magazines Popular

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Journal of Health Communication, Volum e 7, pp. 13±23, 2002
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Articles
Dietary Supplement Safety Information in
Magazines Popular among Older Readers
RUTH KAVA
KATHLEEN A. MEISTER
ELIZABETH M. WHELAN
ALICIA M. LUKACHKO
CHRISTINA MIRABILE
American Council on Science and Health
New York, New York, USA
Dietary supplements are extensively used in the United States, especially by people
age 50 and over. Surveys have shown that magazines and other news media are an
important source of information about nutrition and dietary supplements for the
American public. It is uncertain, however, whether magazines provide their readers
with adequate information about the safety aspects of supplement use. This report
presents an analysis of supplement safety information in articles published during
1994–1998 in 10 major magazines popular among older readers. This time period was
chosen to allow the impact of the 1994 Dietary Supplement Health and Education Act
(DSHEA) to be assessed. The evaluation included 254 magazine articles. More than
two-thirds of the articles did not include comprehensive information about the safety
aspects of the dietary supplements that were discussed. Information about safety
issues such as maximum safe doses and drug–supplement interactions was often
lacking even in otherwise informative and well-researched articles. A total of 2,983
advertisements for more than 130 different types of supplements were published in the
magazines surveyed. The number of advertisements per year increased between 1995
and 1998. Supplements of particular interest to older adults (such as antioxidants,
calcium, garlic, ginkgo biloba, joint health products, liquid oral supplements, and
multivitamins) were among the most frequently advertised products. Although magazines popular among older readers contain extensive information about dietary
supplements, these publications cannot be relied upon to provide readers with all of
the information that they need in order to use supplements safely.
Recent surveys indicate that at least 40% of American adults take dietary supplements
(American Dietetic Association [ADA], 2000b; Balluz, Kieszak, Philen, & Mulinare,
2000; Eliason, Myszkowski, Marbella, & Rasman, 1996; Food and Drug Administration
[FDA], 1999; Hensrud, Engle, & Scheitel, 1999; Phillips & Osborne, 2000). Vitamins
This project was supported by a grant to the American Counci l on Science and Health from the Fan Fox
and Leslie R. Samuels Foundation , Inc.
Address correspondence to Ruth Kava, Ph.D., R.D., Director of Nutrition , American Council on Science
and Health, 1995 Broadway, 2nd Floor, New York, NY 10023, USA. E-mail: kava@acsh.or g
13
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R. Kava et al.
and minerals are the most popular types of dietary supplements, but sales of herbal
supplements and other nonvitamin±nonmineral supplements have increased substantially
during the past decade (FDA, 1999).
People in their ®fties or older are more likely than younger adults to use dietary
supplements (ADA, 2000b; Balluz et al., 2000; Slesinski, Subar, & Kahle, 1995). For
example, in one recent survey, daily supplement use was reported by 65% of respondents
age 55 and over, as compared with 47 % of those aged 35 to 54 and 35% of those aged 25
to 34 (ADA, 2000b). Among older people, women are more likely to use supplements
than men, and Whites use supplements more frequently than African Americans (Gray,
Hanlon, Fillenbaum, Wall, & Bales, 1996; Kava, Whelan, & Meister, 2001).
The use of dietary supplements may be bene®cial to health for some older adults. For
example, the Institute of Medicine of the National Academy of Sciences has speci®cally
recommended that people age 50 and over meet most of their need for vitamin B 12 by
consuming supplements or forti®ed foods (Institute of Medicine [IOM], 1998). Because
vitamin D de®ciency is common among older people, some experts recommend that all
older adults should routinely take supplements of this vitamin (Compston, 1998; Utiger,
1998). The use of multivita min = mineral supplements may be advisable for older people
who eat a limited variety of foods (ADA, 2000a).
On the other hand, dietary supplements can also pose health hazards under some
circumst ances. Excessive doses of some vitamins and minerals, such as vitamins A, B 6 ,
and D, and niacin, selenium, and iron, can have serious toxic effects (ADA, 1996). Some
herbal supplements, including chaparral, comfrey, ephedra (ma huang), germander,
lobelia, and yohimbe, also have the potential for serious toxicity (FDA, 1993; Haller &
Benowitz, 2000). Some dietary supplements may be of poor quality; independent analyses have shown that some products do not contain the amounts of ingredients stated on
their labels (Consumers Union, 1995; Cui, Garle, Eneroth, & Bjorkhem, 1994; Gurley,
Gardner, & Hubbard, 2000; Heptinstall et al., 1992) and that some contain undesirable
(in some cases, even potentially toxic) contaminants (Ko, 1998; Ross, Szabo, & Tebbett,
2000; Slifman et al., 1998). Some dietary supplements are contraindicated for individuals with speci®c chronic health problems (Cupp, 1999), and some may interact
with prescription medications or complicate surgery (Ang-Lee, Moss, & Yuan, 2001;
Cupp, 1999; Fugh-Berman, 2000; Heck, DeWitt, & Lukes, 2000; Henney, 2000; Miller,
1998). The risk of drug±supplement interactions is especially high among the older
population because older people take more medications than younger people do. Although people over the age of 65 make up only about 13 % of the total population
(Administration on Aging, 1999), they use about 30 % of all prescription drugs
(W illiams, 1997). More than half of all older adults in the United States who are taking
prescription drugs to treat chronic health problems also take dietary supplements
(Kava et al., 2001).
Consumers sometimes assume that all health-related products must be approved by
the government before they are placed on the market. In the case of dietary supplements,
however, this assumption is false. Most dietary supplements do not need to be approved
by FDA before they are sold. The unusual regulatory status of dietary supplements is a
result of the DSHEA, which was passed by Congress in 1994. This law created a new
framework for the regulation of dietary supplements, expanded the meaning of ``dietary
supplement’’ to include herbs and other substances as well as essential nutrients, and
exempted most ingredients in dietary supplements from premarket safety evaluation
(FDA, 1995; Kurtzweil, 1998). Because the government’s role in assuring the safety of
dietary supplements is limited, much of the responsibility for making sure that these
products are used safely lies with manufacturers and consumers (Kurtzweil, 1998).
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Dietary Supplement Safety Information
15
Magazines and other news media are an important source of information about
nutrition and dietary supplements for the American public. In a recent national survey
(ADA, 2000b), 48 % of respondents cited television as one of their top sources of nutrition information, 47 % cited magazines, and 18 % cited newspapers. In another national
survey, 37 % of supplement users age 50 and over said that ``ads or articles’’ were their
source of information about the supplements they were currently taking (Kava et al.,
2001).
To ®nd out what kind of information about dietary supplement safety older adults
may obtain from popular magazines, the authors conducted a content analysis of information about supplements presented in articles published in 10 major magazines
popular among older readers. The analysis focused on safety rather than ef®cacy, because
currently there is no legal basis upon which the ef®cacy of supplements can be evaluated.
Magazine articles were categorized according to a three-point scale based on whether
they included full, accurate information on each of ®ve points crucial for the safe use of
dietary supplements. The authors also examined advertisements published in the same
magazines in order to ®nd out what types of supplements were being promoted to the
older consumer and whether changes had occurred in supplement advertising patterns
during the period of the study. Since advertisements for dietary supplements usually do
not include safety information, the authors did not conduct a content analysis of the
advertisements.
Methods
Magazine Selection
The criteria for magazine selection were (1) median age of readers greater than or equal
to 42 years (Kelly, 1997); (2) presence in the top 200 circulating magazines (Kelly,
1997); and (3) diversity of usual subject matter. The magazines surveyed included one
weekly news magazine ( Newsweek), one general interest magazine ( Reader’s Digest),
two magazines that dealt with a variety of topics of interest primarily to older readers
( Modern Maturity and New Choices), three magazines dealing primarily with health and
nutrition topics ( American Health for Women, Health, and Prevention ), and three magazines that cover home and health topics ( Better Homes and Gardens, Good Housekeeping , and Ladies’ Home Journal).
Article Selection
Magazines were searched for appropriate articles for 1994±1998, inclusive. This period
of time was chosen in order to allow the impact of DSHEA, which was passed in 1994, to
be assessed. Articles selected were at least one-half of a printed page (approximately 400
words) long. Dietary supplements did not have to be the primary focus of a selected
article, but they did have to be at least mentioned in a context that might prompt a reader
to become interested in using them. For example, an article about heart disease might
mention that some people take vitamin E to prevent heart disease. The article might or
might not give further information about the ef®cacy or safety of vitamin E, but the
reader could be led to assume that this is a safe way to help prevent heart disease. Such an
article would be included in the study.
Six of the selected magazines ( American Health for Women, Good Housekeeping,
Ladies’ Home Journal, Modern Maturity, Newsweek, and Prevention ) are indexed by the
Lexis-Nexis database; searches were performed using the following key words: nutrition,
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R. Kava et al.
16
supplement, diet, dietary, herbal, mineral, vitamin. For each year included in the survey,
all articles found by the search were sequentially numbered, and up to 10 were selected
from each magazine with a random number generator. Selected articles were printed and
numbered in random order. Articles from magazines not indexed by Lexis-Nexis were
selected from library copies; they were numbered, and if there were more than 10 in any
year, were randomly selected.
Article Evaluation
Each article selected was independently evaluated by two judges, each of whom had a
background in nutrition and = or public health. Article content as a whole was not evaluated; instead, information about the safety of dietary supplements mentioned or discussed was judged on a three-point scale. The criteria for rating were as follows:
1. Excellent: includes at least four of the following safety-related points about supplements if applicable:
*
the loose regulation of dietary supplements (including lack of regulation of quality),
*
the possibility of toxicity = overdose (when applicable),
*
the possibility of drug = supplement interactions,
*
the need for supplement users to notify their health care providers about any supplements that they are taking,
*
the lack of solid scienti®c information about the safety of many supplements (other
than commonly consumed vitamins and minerals).
2. Good: mentions some safety points (especially toxicity = overdose and drug/supplement interactions, when applicable), but does not include as many of these points as
would be found in an ``excellent’’ article.
3. Poor: contains exaggerated claims, and = or little, if any, safety information and= or
includes inaccurate or misleading information or information not based on sound
science.
W hen the two judges disagreed on how to classify an article, the average of their two
ratings was used.
Advertisement Enumeration
All advertisements for dietary supplements in each magazine included in the article
evaluation were identi®ed and tabulated. Both display and classi®ed advertisements were
included. If an advertisement mentioned more than one type of supplement, each type
was counted as though it were a separate advertisement.
Many of the products advertised included more than one ingredient. Such products
were classi®ed by their principal ingredient or by their apparent use (e.g., antioxidant,
menopause product, weight loss product) if no single principal ingredient could be
identi®ed.
Results
Magazine Articles
Two hundred ®fty-four magazine articles were evaluated. Of these, 40 (16 % ) were rated
``excellent’’ (1 or 1.5), 133 (52 % ) were rated ``good’’ ( > 1.5 but < 3), and 81 (32% )
were rated ``poor’’ (3). Table 1 shows the results for individual magazines. No more than
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17
American Health for Women
Better Homes and Gardens
Good Housekeeping
Health
Ladies’ Home Journal
Modern Maturity
New Choices
Newsweek
Prevention
Reader’s Digest
Magazine
Number
5
4
7
9
2
1
0
2
7
3
Total
Articles
25
28
27
43
9
3
21
27
49
22
20
14
26
21
22
33
0
7
14
14
Percent
Excellent (1 or 1.5)
13
15
8
28
5
1
8
15
27
13
Number
52
54
30
65
56
33
38
56
55
59
Percent
Good ( > 1.5 but < 3)
Poor (3)
7
9
12
6
2
1
13
10
15
6
Number
TABLE 1 Number and Percentage of Articles Rated Excellent, Good, or Poor in Each Magazine Surveyed (1994±1998)
28
32
44
14
22
33
62
37
31
27
Percent
R. Kava et al.
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one-third of the articles in any magazine were rated ``excellent.’’ The ®ve magazines with
the highest proportion of ``excellent’’ ratings (20 % or more) were American Health for
Women, Good Housekeeping, Health, Ladies’ Home Journal, and Modern Maturity. The
magazine with the poorest ratings was New Choices . This magazine had no ``excellent’’
articles, and it was the only one in which more than half of all articles were rated ``poor.’’
The average article ratings for all magazines were between 2 (``good’’) and 3 (``poor’’), as
shown in Figure 1, with no noticeable time trends over the ®ve years of the study.
Overall, the amount and quality of supplement safety information presented in the
magazine articles varied greatly, with most articles presenting only partial information, if
any. In many instances, information about supplement safety issues was lacking even in
articles that were balanced and informative in other respects. For example, several articles on bone health presented accurate, well-resea rched information on the potential
bene®ts of calcium and vitamin D supplements in the prevention of osteoporosis.
However, some of these articles failed to mention that calcium supplements can interfere
with the absorption of some types of medication (IOM, 1997) or that excessive doses of
vitamin D can be toxic (IOM, 1997). Similarly, several articles reported, accurately, that
the potential bene®ts of ginkgo biloba as a memory aid have neither been proven nor
disproven. However, some of these articles did not mention the important fact that ginkgo
biloba interacts with anticoagulant drugs in a way that can promote dangerous bleeding
(Cupp, 1999).
Advertisements
A total of 2,983 advertisements for dietary supplements were identi®ed in the magazines.
More than 130 different types of supplements were advertised. The total number of
supplement advertisements appearing in the 10 magazines decreased from 1994 to 1995
and then increased each year thereafter, as shown in Table 2. Four of the individual
magazines ( Ladies’ Home Journal, New Choices, Prevention, Reader’s Digest) also
showed increases in the number of supplement advertisements published during these
years.
During the ®ve-year period of the study, three magazines carried large numbers of
supplement advertisements ( Prevention , 937; American Health for Women, 757; New
Choices, 415); three others carried intermediate numbers of advertisements ( Health, 281;
Reader’s Digest, 223; Ladies’ Home Journal, 165), and the other four carried relatively
few supplement advertisements ( Better Homes and Gardens, 88; Modern Maturity, 58;
Good Housekeeping, 41; Newsweek, 18). No relations hip was found between the number
of supplement advertisements appearing in various magazines and the quality of the
supplement safety information presented in articles in the same magazine.
Of four major categories of supplements (vitamins, minerals, herbs, and hormones),
vitamins were the type most frequently advertised in four of the magazines ( Better Homes
and Gardens, Good Housekeeping, Ladies’ Home Journal, and Newsweek). Herbs were
the most frequently advertised category in the other six magazines ( American Health for
Women, Health, Modern Maturity, New Choices, Prevention, and Reader’s Digest).
Multivitamins (227 ads) and antioxidants (107 ads) were the most frequently advertised
vitamin products; calcium (176 ads) was the most frequently advertised mineral; ginkgo
biloba (126 ads), garlic (120 ads), and ginseng (98 ads) were the most frequently advertised herbs; and melatonin (58 ads) was the most frequently advertised hormone. Of
products that did not ®t into any of these categories, the two most heavily advertised
types were liquid oral supplements (meal replacers; 163 ads) and various products
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FIGURE 1 Average magazine article ratings, 1994±98.
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R. Kava et al.
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TABLE 2 Number of Supplement Advertisem ents, 1994±1998
Magazin e
1994
1995
1996
1997
1998
Total
American Health for Women
Better Homes and Gardens
Good Housekeeping
Health
Ladies’ Home Journal
Modern Maturity
New Choices
Newsweek
Prevention
Reader’s Digest
153
29
10
90
19
7
20
5
150
33
96
9
12
41
8
13
25
1
161
22
202
9
6
47
29
17
53
4
182
32
162
24
4
48
39
16
149
5
212
60
144
17
9
55
70
5
168
3
232
76
757
88
41
281
165
58
415
18
937
223
Total
516
388
581
719
779
2,983
promoted for their effects on joint health (such as glucosamine, chondroitin, and a
gelatine = vitamin C = calcium combination product; 115 ads).
Discussion
The results of this analysis show that magazines popular among older readers contain an
abundance of information on dietary supplements, both in articles and in advertisements.
However, readers cannot count on these publications to provide them with the information that they need in order to use supplements safely. Advertisements for dietary
supplements usually do not include safety information, and, as our results show, most
magazine articles that mention or discuss dietary supplements do not provide comprehensive information on the safety aspects of these products.
It is likely that the passage of DSHEA in 1994 was one of the factors responsible for
the increase in the number of magazine advertisements for supplements in subsequent
years. However, no correlative trend was evident between the passage of DSHEA and the
amount of supplement safety information presented in magazine articles.
The reason(s) for the dearth of safety information about dietary supplements in
popular magazine articles cannot be determined from our data. One may speculate about
whether the lack was due to editorial policy or to the lack of information on the part of
authors. Information about potential safety problems related to some vitamin and mineral
supplements (National Research Council, 1989) as well as herbal supplements (Tyler,
1993) has been available for many years, although perhaps not as readily available as it is
currently.
Still, it is dif®cult for consumers to ®nd accurate information about the safety of
dietary supplements. As pointed out in a July 2000 report by the General Accounting
Of®ce (GAO), some dietary supplement products do not have safety-re lated information
on their labels. According to the GAO, there is a legal basis that would allow the FDA to
require supplement manufacturers to provide information about safety issues (such as
maximum safe dosages and possible interactions between product ingredients and drugs).
However, the agency has not yet developed regulations of this type or provided guidance
to industry on the type of safety information that should be included on supplement
labels.
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Dietary Supplement Safety Information
21
Health professionals are another possible source of supplement safety information,
but many consumers do not take advantage of this resource. Several surveys have shown
that the majority of people who use dietary supplements or other forms of alternative
therapy do not inform their physicians or pharmacists (Bennett & Brown, 2000; Blendon,
DesRoches, Benson, Brodie, & Altman, 2001; Eisenberg et al., 1998; Foster, Phillips,
Hamel, & Eisenberg, 2000; Hensrud, Engle, & Scheitel, 1999). In two recent surveys,
respondents said that they do not discuss the use of dietary supplements with their
physicians because they believe that the physicians have little knowledge about these
products and may be biased against them (Blendon et al., 2001; Eliason, Huebner, and
Marchand, 1999). Other factors that may contribute to patients’ failure to disclose supplement use include the patients’ view that these products are not ``medications’’ (Fessenden, W ittenborn, & Clarke, 2001) and the mistaken belief that supplements must be
safe because they are ``natural’’ (Bauer, 2000).
Even if patients do reveal their use of supplements, some health professionals may not
know enough about these products to counsel patients adequately. Good scienti®c information about many dietary supplements and other forms of alternative therapy is lacking
(Eisenberg, 1997; Miller et al., 2000), and the curricula of schools of medicine (W etzel,
Eisenberg, & Kaptchuk, 1998) and pharmacy (Miller et al., 2000) do not necessarily include instruction about herbal supplements and other forms of complementary medicine.
One recent survey of pharmacists in Virginia and North Carolina showed that most could
not correctly answer questions about the safety aspects of herbal supplements (such as drug
interactions, adverse effects, and precautions; Chang, Kennedy, Holdford, & Small, 2000).
A survey of licensed dietitians in Oregon showed that fewer than 10 % considered themselves knowledgeable about herbal supplements (the dietitians did, however, consider
themselves knowledgeable about nutrient supplements; Lee, Georgion, & Raab, 2000).
An organized effort to provide American consumers with systematic information
about the safety of dietary supplements is urgently needed. Better labeling of these
products would be a step in the right direction, and the increased availability of continuing education programs about dietary supplements for health professionals would also
be helpful. At the present time, however, people who use dietary supplements have to
piece together information from a variety of sources in order to learn the facts that they
need to use these products safely. It would be unwise for people to rely on articles in
magazines as their sole guide to supplement safety, because the information provided by
these articles may be inaccurate or incomplete.
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