2014 Annual Sustainability Report Year 2013 04 ABOUT THIS REPORT 06 MESSAGE FROM THE PRESIDENT 08 HIGHLIGHTS OF 2013 10 PROFILE 16 VALUE CHAIN 22 SUPPLY CHAIN 30 LOGISTICS AND TRANSPORT 32 RETAIL 42 CONSUMERS AND SOCIETY 52 POSTCONSUMPTION 54 GRI SUMMARY About this report This Annual Sustainability Report combines information on the performance of the company and all its units in Brazil GRI 3.6 during the period from January 1 to December 31, 2013 GRI 3.1 , and follows the directives proposed under the Global Reporting Initiative (GRI), in its 3.0 version. The content is based on the guidelines which resulted from the Stakeholders Panel GRI 3.5 , hosted by the company in 2012, with the support of an external consultancy firm. Participating in the compilation process were the top management of Walmart Brasil, customers and supplier representatives, employers, NGOs, the press, academia and unions GRI 4.14 | 4.15 | 4.16 . The target audiences involved were selected with the intention of having all the links in the retail chain represented. The project involved a public meeting São Paulo and interviews in the company’s stores and offices in other states, to identify the relevant themes to be covered in this publication, through the application of a materiality test. At the meeting, priority aspects were debated with respect to the company’s strategy, while both at the event as well as in the regional research, stakeholders were assessed with respect to economic, environmental, labor practice, human rights and social aspects, as well as responsibility for the product. The themes drawn attention to by the participants, as well as other matters considered relevant for Walmart Brasil, are covered in depth in this publication. The way in which Walmart relates and interacts with its strategic public audiences – customers, suppliers, governments, associations, civic organizations, academia, institutional forums – is also evident throughout this report, with a description of the initiatives developed with the target audiences that make up Walmart’s value chain) GRI 4.15 | 4.17 . CONNECTIONS Supermarkets play a fundamental role in the Brazilian economy, and in the promoting quality of life among the population. Currently, the sector accounts for 5.5% of gross domestic product and employs more than 1 million people. As an intermediary between production and consumption, it has a strong potential to influence and mobilize the various links in the retail value chain – a major responsibility – through the adopting and spreading of policies and practices capable of contributing to sustainable development. Owing to the strength of its connections with the others that make up the supply chain, Walmart Brasil sees opportunities for progress to be made in the economic, social and environmental fields, with benefits for everyone. In order to make these prospects clear, this report is divided up in such a manner so as to deal with each one of the parties that make up this network: producers, industries, distributors, consumers and, of course, the company itself. CONTACT GRI 3.4 Queries, criticisms or suggestions relating to this Sustainability Report should be sent to: Department for Corporate Affairs – External Communications Avenida Tucunaré, 125 – Alphaville CEP 06460-020 – Barueri – SP e-mail: sustentabilidade@wal-mart.com 4 WALMART 21 32 29 Relevance for Target Audiences 4 30 11 31 12 27 15 10 13 28 9 14 17 20 25 22 26 2 19 8 5 7 16 18 1 3 23 6 24 Relevance for the Organization Environmental themes ECONOMIC DIMENSION 1 Economic-financial performance 2 Local economic development 3 Indirect economic impact ENVIRONMENTAL DIMENSION 4 Use of materials and recycling 5 Consumption and generation of electric power for own use 6 Water consumption and reuse 7 Management and impact on bio-diversity 8 Control of emissions, effluents and residues 9 Environmental impact of product use 10 Environmental Investments and expenditure 11 Socio-environmental management in the value chain 12 Sustainable constructions 13 Impact of climate change on the businesses Economic themes Social themes DIMENSIONS OF LABOR PRACTICES AND DECENT WORK DIMENSION RESPONSIBILITY FOR THE PRODUCT 14 Employment and relations between workers and the company 15 Occupational health and safety 16 Training and development 17 Diversity and equality of opportunity 25 Customer health and safety in the use of products 26 Customer relations and customer satisfaction 27 Product information (information access and quality) 28 Communication and marketing 29 Conscientious consumption 30 Research & development and innovation 31 Buying policies and practices 32 Product life-cycle (eco-design/ recycling/return after use) HUMAN RIGHTS DIMENSION 18 Investment practices in the business and human rights 19 Human rights aspects in the production chain 20 Non-discrimination and eradication of forced or slave labor SOCIAL DIMENSION 21 Impact on the communities 22 Combating of corruption 23 Company positioning with respect to public policies 24 Relationship with competitors Annual Sustainability Report 2014 5 Message from the President GRI 1.1 | 1.2 Walmart’s mission statement is: “We save people money so These projects reflect Walmart Brasil’s belief that a compa- they can live better”. The way we do this requires efficient and ny which maintains more than 60,000 items on its shelves, sustainable growth to make a positive impact on our custom- that deals regularly with thousands of partners and which ers, partners, shareholders and society as a whole. We aim to has a relationship with around one million Brazilians every lead by example in the management and training of talented, day, cannot ignore its responsibility for encouraging more high-performance employees, and their consequent contri- sustainable initiatives. In this way, based on joint action, we butions to sustainable development. We pursue these aims contribute so that – from extraction of the initial raw ma- on a daily basis in the fulfillment of our tasks, striving to exceed terial to post-consumption disposal – the footprints left on our customers’ expectations – in the quest for excellence, re- the planet by the production, distribution and consump- spect for the individual and integrity. To this end, we have a tion of retail products sold, continue to shrink in size. number of projects underway that are capable of adding value and mobilizing the various links of the retail chain. We also see in our Preço Baixo Todo Dia – PBTD (Every Day Low Prices) business strategy, an opportunity to add value On our own we can achieve relatively little, but we have for stakeholders. This is key to Walmart’s success right across the capacity to leverage the result of our initiatives through the planet, but represents a break from Brazilian national re- working with our partners. Here, the alliance with our sup- tail culture, where limited period promotions are the norm. pliers merits special mention. It goes well beyond commer- To this end, its consolidation in Brazil for us is a priority. The cial dealings and includes initiatives such as the monitoring founder of Walmart, Sam Walton, believed that swimming of beef production in the Amazon biome, developed using against the tide and ignoring convention offers a good geo-referencing technology that is unique in the market. The chance for a company to find its particular niche. In this way meat producers that supply our stores are contributing in a we continue the process of strengthening our Every Day decisive manner to providing our customers with complete Low Prices strategy in Brazil, in order to ensure a long-term confidence that when they purchase products from Walmart commitment. Our intention is to provide consumers with Brasil’s chain of stores, they are taking home food that origi- the lowest prices on an everyday basis. In this way our cus- nates from properties that are not in areas illegally devastated tomers can visit our stores on the days and at the times they by exploitive farming, nor do not use forced labor. find convenient, with the certainty that they will always be paying the lowest price for their selection of products. The End-to-End Sustainability program, which in 2013 saw its third edition, was another example of a successful part- In order to make this advantage even more tangible, we have nership with our suppliers. Industries are once again as- expanded our partnership with Nielsen, a research institute suming a commitment to evaluate their production cycles which monitors prices practiced in the market, with the aim in order to identify areas for improvement and reduce the of ensuring that we provide a selection of items that are the environmental impacts from the manufacture of 18 differ- cheapest in the Country. To this aim, the poll research has be- ent leading items in their respective categories. come more comprehensive in terms of product variety and respect for regional differences. We have also invested in expanding our store portfolios, and particularly in training and raising the awareness of our employees, so that they provide an increasingly good service, thus providing another motive for Brazilians to prefer to make their purchases at Walmart. 6 WALMART Uma empresa que mantém mais de 60 mil itens em suas gôndolas, negocia com milhares de parceiros e se relaciona um milhão de brasileiros a cada dia tem a responsabilidade de estimular iniciativas sustentáveis Our new marketing campaign, Quem economiza, realiza (Who who have become part of the Movimento Empresarial pelo saves, wins!) is an expression of the aim behind the Preço Baixo Desenvolvimento Econômico da Mulher (Corporate Move for the Todo Dia (Every Day Low Prices) strategy and also the theme Economic Development of Women), the Movimento Mulher 360 which we have assumed as our institutional mission: to save (Movement for Women 360º), launched two years ago. people money so that they can live better. The campaign highlights real cases of Brazilians who wish to transform their life We also make every effort to open the doors of the super- projects into reality, while associating their desires and achieve- market sector to new talent and simultaneously contrib- ments with the money they save on a day-to-day basis. ute to improving the living conditions and employability of young people. Our Escola Social do Varejo – ESV (Social For the Every Day Low Prices strategy to be successful in Brazil, Retail School) has trained more than 4,900 young people there are a number of other fundamental factors involved: since 2010, when it was launched. Approximately 80% of one of these which we practice within the company is our those completing the course have managed to achieve a Every Day Low Costs strategy, in order to pass on these gains place in the job market. This is an impressive result which to the consumer. This demands rigorous and intelligent con- fills us with pride and has peaked interest in other coun- trol of our expenses and adjustments within the store chain tries: in 2013 development of this program started in Ar- when necessary. To provide a basis of our actions, we stay in gentina and Chile, thus endorsing our methodology. close contact with the best practices of Walmart across the globe, continuing the process of integrating our IT systems We are close to completing 20 years of operating in Brazil. in Brazil and investing in innovation. The launch of the first What we have achieved over two decades has been truly store entirely illuminated by LED lighting is a good example gigantic. We have developed a portfolio of stores that serve of what we are aiming for: new ideas that reduce costs, while the population at any time they wish to make a purchase, also providing environmental benefits. achieving a nationwide coverage and building solid partnerships with local companies, NGOs, and governments in Another fundamental aspect for the achievement of our order to stimulate the development of the Country, make strategy is making the most of the existing talent within the most of Brazilian talent and contribute to the preserva- Walmart Brasil. We have carried out intense training and tion of natural resources. There is still much to do. We are re-organization of our professional staff so that the best only just coming of age in Brazil. We need to act in a more people are in the most appropriate positions. We aim to intense and synchronized manner with society to continue prepare each employee who is with us to assume new to grow for decades to come, together with all Brazilians. roles and challenges when the opportunity or need arises. We are counting on our employees, customers, suppliers We also have placed more emphasis on the feminine lead- and partners to continue to celebrate such successes as ership aspect, a theme which receives special attention and those achieved in 2013, recorded here in our Annual Report. which makes it possible for women to advance their professional careers within our company. The balance between the My thanks to all of you and may I wish you good reading. sexes is one of Walmart’s global objectives, having positive repercussions which are evident in polls taken in different parts of the world. In Brazil, engagement on this front is directly related to the work carried out by most of our suppliers GUILHERME LOUREIRO PRESIDENT OF WALMART BRASIL Annual Sustainability Report 2014 7 Highlights of 2013 Sustentabilidade de Ponta a Ponta (Endto-End Sustainability) reaches a record level of participants in its third edition. System for the monitoring of beef from the Amazon region begins implementation in Brazil. Project for the development of new beef production models is launched in São Félix do Xingu, in the state of Pará. 8 Company inaugurates its first store totally lit by LED, a pioneering initiative in Brazil. to s re Clu s Produ do be Do Sítio Santa Bárbara Jundiaí - SP para sua casa Clube dos Produtores (Producers Club) is extended to the Midwest, benefiting more than 150 local farmers. Escola Social do Varejo (Social Retail School) becomes an international reference and is introduced in other Latin American countries. Movimento Mulher 360 (Movement for Women 360°) completes its first two years of operation, and is working towards becoming an Association. Annual Sustainability Report 2014 9 Profile Walmart Brasil GRI 2.1 is the third largest store chain The company, which is unlisted GRI 2.6 , is controlled in the Brazilian supermarket sector , with sales of R$28.5 billion in 2013 GRI 2.8 . At the end of the year, by Wal-Mart Stores, Inc., based in Bentonville, Arkansas 75,500 employees were working in the company’s five which it has 10,000 stores and employs over 2.2 million offices – its headquarters is located in Barueri, in the employees. Wal-Mart Stores, Inc. has been listed on the metropolitan region of São Paulo –, 21 distribution New York Stock Exchange (NYSE) since 1972 and re- centers and 554 stores, which receive an average of 1 spects the rules established by the Sarbannes-Oxley Act, 1 GRI 2.3 | 2.4 (United States) and has a presence in 27 countries, in . The store which are also complied with by the company in Brazil. chain is present in 215 municipalities and 18 Brazil- For this reason, information on the processes and opera- ians states, as well as the Federal District. It operates tional figures of the Brazilian business are also subject to with nine store-brands in five formats (see below) certification by external auditors. million consumers on a daily basis and maintains a virtual store (www.walmart.com.br) GRI 2.5 | 2.7 . A number of the units offer services such as photo-centers, cafeterias and fuel service stations. 1. Source: http://www.abrasnet.com.br/economia-e-pesquisa/ranking-abras/osnumeros-do-setor/ The store chain GRI 2.2 Hypermarkets 10 59 units 39 units 44 units 1 unit Federal District, Espírito Santo, Goiás, Mato Grosso do Sul, Minas Gerais, Paraná, Rio de Janeiro and São Paulo Alagoas, Bahia, Ceará, Maranhão, Paraíba, Pernambuco, Piauí, Rio Grande do Norte and Sergipe Paraná, Rio Grande do Sul and Santa Catarina Pernambuco WALMART Special division 137 15 15 fuel service stations 32 restaurants cafeterias 241 pharmacies photocenters Supermarkets 65 units 20 units 61 units 3 units Rio Grande do Sul and Santa Catarina Paraná Alagoas, Bahia, Ceará, Maranhão, Paraíba, Pernambuco, Piauí, Rio Grande do Norte and Sergipe Maranhão, Alagoas and Bahia Annual Sustainability Report 2014 11 Sales (in R$ billion) 19.7 2009 22.3 2010 23.4 2011 25.9 2012 28.5 Walmart Stores by Region 250 2013 13 Number of stores 434 2009 479 521 547 544 194 2010 2011 2012 2013 Neighbourhood stores 175 units Alagoas, Bahia, Paraíba, Paraná, Pernambuco, Rio Grande do Sul, São Paulo and Sergipe 12 WALMART 87 Clube de Compras (Warehouse Membership Club) 27 units Alagoas, Ceará, Distrito Federal, Espírito Santo, Minas Gerais, Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Sul and São Paulo Mission Vision Principles To save people money so that they can live better. To be the best retailer in Brazil in the minds and hearts of consumers and employees. • Respect for the individual. GRI 4.8 • Serving the customer. • Quest for excellence. • Acting with integrity. Wholesale 49 units Alagoas, Bahia, Ceará, Goiás, Mato Grosso do Sul, Minas Gerais, Paraíba, Paraná, Pernambuco, Rio Grande do Sul, Santa Catarina, São Paulo, Piauí and Sergipe Walmart is present in 250 municipalities in 18 Brazilian states, and in the Federal District. Its 554 stores receive an average of 1 million consumers every day Annual Sustainability Report 2014 13 Timeline 1995 The company makes its debut in Brazil, with the inauguration of five stores in Greater São Paulo. 2003 First pharmacy in the store chain inaugurated in São José dos Campos (SP). 14 1997 1998 Units in the store chain start to cater to the interior of São Paulo state. 2004 Walmart Brasil acquires the Bompreço chain in the Northeast, and at the end of the year already has 144 stores in the Country. Debut in the state of Paraná with expansion starting in other states. 2005 A total of 140 stores – with the store-brands BIG, Mercadorama, Nacional and Maxxi Atacado – are acquired from the Sonae group. Stores are opened in the Federal District, Espírito Santo and in Goiás. The Walmart Institute is created in Brazil, with global sustainability targets being announced by Wal-Mart Stores, Inc. 2009 2010 Pacto pela Sustentabilidade (Pact for Sustainability), signed by the company’s main suppliers and formalized; End-to-End Sustainability Program makes its debut in its first edition. An eco-distribution center is inaugurated in Betim (MG) and the first Community Store is opened in Recife (PE). The Walmart Institute creates the Escola Social Varejo (Social Retail School). Walmart proposes and signs a Política de Compromisso de Compra Responsável de Pescados (Policy of Commitment to Socially Responsible Fish Buying), publicly assuming responsibilities with the Ministério da Pesca e Aquicultura (Ministry for Fish and Aquaculture). The company prepares to introduce the Preço Baixo Todo Dia (Everyday Low Prices) business philosophy in Brazil. PROFILE The first TodoDia store is opened in São Paulo City, while the first distribution center is inaugurated in Greater São Paulo. 2007 The Everyday Low Prices philosophy is introduced in Brazil. Poll research research proves the company’s efficiency in providing consumer access to lower prices. Walmart creates the Movimento Empresarial pelo Desenvolvimento Econômico da Mulher (Corporate Movement for the Economic Development of Women), known as Movement for Women 360º, and concludes the second edition of the End-to-End Sustainability program with the launching of a further 13 products. The company leads the world in the group responsible for compiling a Política de Compra Responsável de Carne (Socially Responsible Meat Buying Policy). The Producers’ Club comes into being within the Sonae group, subsequently acquired by Walmart. s Produ do be to Do Sítio Santa Bárbara Jundiaí - SP para sua casa 2008 The Granja Viana Walmart, in São Paulo, is inaugurated. The unit serves as a pilot project for the creation of eco-efficient stores, incorporating 24 sustainability initiatives. Walmart signs a commitment to the Movement for Sustainable Connections and becomes part of its Executive Committee. The company is also part of the Sustainable Animal Farming Work Group and the Forum for a Sustainable Amazon. Pharmacies in the store chain start to sell generic medicines with a price of up to R$9.90. 2011 2002 s re Stores opened in the states of Minas Gerais and Rio de Janeiro. 2001 Clu 2000 Virtual store created www.walmart.com.br while the the first physical eco-efficient unit is opened in Rio de Janeiro (RJ). The program is created Conscientious Customers Deserve a Discount. The store chain makes its debut in the state of Mato Grosso do Sul. Start of Program for Support for the Implementation of National Forest (Flona) in Amapá and the Bombando Cidadania (citizenship awareness) program, in Recife (PE). 2012 The Movimento Mulher 360 (Movement for Women 360°) celebrates its first year of activity and receives recognition in the form of the Women’s Empowerment Corporate Leadership Award, granted by the UK magazine The New Economy. The Escola Social do Varejo (Social Retail School) sparks international interest, and its methodology starts to be adapted for use in other Latin American countries. The Clube dos Produtores (Producers’ Club) celebrates a decade since its creation, now serving 8500 families in 12 Brazilian states. Annual Sustainability Report 2014 15 VALUE CHAIN The value chain consists of two major blocks: the chain of suppliers or supplies, and customers or end-consumers. Walmart Brasil has a relationship with all the links in the supermarket sector with a view to adding improvements to its businesses and society, as well as reducing its ecological footprint 16 VALUE CHAIN STRATEGY GRI 4.1 | 4.7 | 4.9 | 4.12 | 4.16 Walmart Brasil is going through a phase of consolidating its Walmart also has a Custo Baixo Todo Dia (Everyday Low Cost) Preço Baixo Todo Dia – PBTD (Everyday Low Prices) business strategy, so as to ensure the passing-on of saving opportuni- strategy, one of the differentials of the company through- ties available on the shelves. During the year, in the quest for out the world, and which began to be introduced in Brazil rationalizing resources and improving results, 25 small and in 2011. The principle is, rather than having special offers for medium-sized stores were closed that had been performing limited periods in its stores, to keep prices low or long peri- below expectations. On the other hand, Walmart Brazil inau- ods, so extending the consumer’s decision-making power gurated 22 new stores and remodeled a further 40, with a with respect to purchases and saving money. Success in the total investment of approximately R$1 billion. implementation of this model is linked to negotiations with suppliers who agree with the strategy of the store chain and Decisions with respect to the expansion or remodeling engage themselves in this new idea. For them, the Everyday within the store chain are based on information collected Low Prices strategy brings benefits such as the possibility of by various areas of the company and in the weekly evalua- improving sales and revenue predictability, as well as bring- tion of the performance of each unit. ing savings on the logistics front. Walmart, in turn, benefits from the growth in business in its stores thanks to lower pric- As evidence of the attention given to consumer preferences es, without adversely affecting its margins. and needs, in 2013 the company also introduced an innovation, inaugurating units of TodoDia (Everyday) units, which is In 2013, the company expanded its partnership arrange- the store-brand for the neighborhood grocery store format, ment with Instituto Nielsen (Nielsen Institute), which started in the hypermarket and supermarket categories. For the for- to monitor product price fluctuations and take into account mer category, the new store was launched in Paulista (PE), regional differences in its surveys at the moment of con- offering 12,000 different products in an area of 4500 square sumption, so as to assess which items are really the most meters. The two supermarkets, in Conceição de Coité (BA) preferred in each state. Another measure introduced, also and Penedo (AL), offer an assortment of approximately 8000 benefiting the Everyday Low Prices strategy, is the reduction items (under the traditional format the number of items on in the use of posters and signs in the stores which tends to sale can vary between 2500 and 3000), with a sales area of remind the consumer of the old form of “hi-low” pricing. 1200 square meters, in addition to parking facilities. This innovation came about with the idea of positioning the brand Walmart Brasil’s business directives are defined by the pres- name in towns in the interior considered to be supply hubs, ident of the company and its 11 vice-presidents, who meet and accompanying the growth in the middle-class, which on a weekly basis and evaluate the actions to be imple- has raised consumption potential and created an increasing mented and the success of those that are already ongoing. requirement for a retail option that offers low prices and con- The leadership of the company has the freedom to adapt venience. This expansion follows the successful experience global directives set by Walmart Stores, Inc., its controlling of Walmart México with the store-brand Bodega Aurrera. shareholder, to the domestic scenario. In this way they have the freedom to decide on investments, store format, In 2014, the integration of the store systems in the South rates of growth, pricing and merchandising, in the quest of Brazil, as part of Walmart Brasil, should be finalized. Once for greater efficiency and the sustainable development this is completed, it only remains to carry out consolida- of the retail value chain. In parallel to this, work is carried tion in the Northeast, planned for the following year. The out on evaluating the best practices adopted by Walmart completion of this integration work will result in greater International in different parts of the world, to assess the flexibility and efficiency, with resulting synergy savings in possibility of their replication in Brazil. the company’s operations. Walmart Brasil inaugurated 22 stores and remodeled a further 40, investing approximately R$ 1 billion Annual Sustainability Report 2014 17 Since 2009, Walmart Brasil and its suppliers have maintained the Sustainability Pact, with a commitment to include socio-environmental responsibility as part of its practices The Pact is being rolled out in a series of other initiatives, such as End-to-End Sustainability (page 25). In 2013, Walmart Brasil concluded its initiative with Parceria Empresarial pelos Serviços Ecossistêmicos – PESE (Business Partnership for Ecosystem Services), the object of which was to provide participants with the conditions to evaluate their impacts and level of dependence on ecosystem services. This was an initiative of Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável – CEBDS (Brazilian Business Council for Sustainable Development), developed by the Centro de Estudos em Suste- SUSTAINABILITY ntabilidade da Fundação Getulio Vargas – Gvces (Getulio Vargas GRI 4.9 Foundation Center for Sustainability Studies) and the World Re- In order to achieve its objective of being a leader in terms of sources Institute (WRI). The company underwent training and sustainability practices Walmart Brasil has created a system worked with eight other companies in the use of the Corporate with eight multi-disciplinary platforms (see on the following Ecosystem Services Review tool (ESR), pioneering methodology page). These consist of work groups that receive guidelines created by WRI for the management of risks and opportuni- and targets for how initiatives are carried out that meet cor- ties deriving from changes in ecosystems. Walmart Brasil is the porate commitments and directives – in relation to the key world’s first retailer to adopt this methodology, normally used global elements Climate and Energy, More Sustainable Products by industrial companies. In total, the company participated in and Residue Management. Since 2012, suppliers and partners four workshops in 2012 and 2013, while also receiving tech- – such as Akatu and WWF, for example – have been partici- nical monitoring for the application of ESR, which at Walmart pating in the quarterly meetings of the platforms as advisers, Brasil had a significant impact on the formulation of its Sustain- helping to provide direction for the company’s planning and able Agriculture Platform. Based on this work, the strategy for indicating where there are opportunities, risks and challenges. the initiative was improved, taking into account: relationships with stakeholders, development of the chain and the manage- Since 2009, Walmart Brazil and its suppliers have maintained ment of risks (the three key elements are underpinned by a the Pacto pela Sustentabilidade (Sustainability Pact). Under fourth – Knowledge Management). this pact, a commitment is assumed to incorporate questions of socio-environmental responsibility into the compa- WALMART’S TARGETS ny’s practices. This initiative is evidence of the company’s as- The cornerstones of Walmart Brasil’s strategic sustainability pirations in Brazil and reflects its understanding for the need taking into account both the Group’s local and global tar- to mobilize the entire retail chain to add value to it, as well gets. These are: as reducing its impacts on the planet. Among the initiatives implicit in the Pact is the monitoring of synergy among the CLIMATE AND ENERGY partners in terms of the commitments assumed. The com- • 20% reduction in greenhouse gas emissions in existing stores panies are part of a Joint Sustainability Plan (JSP), a system of managing sustainability initiatives present in Walmart and a 30% reduction in new stores (target reached in 2013). • To be 100% supplied by renewable energy by 2020. Brasil’s business management platform. Through this JSP, sustainability metrics and projects are analyzed, monitored RESIDUE MANAGEMENT and developed together with suppliers, while management • To reduce residues sent to landfill sites to zero by 2025. indicators are evaluated in the same manner. MORE SUSTAINABLE PRODUCTS In order to verify compliance with the Pact, 72 questions must be answered by suppliers, using an online tool which provides the basis for the calculation of points scored for adhesion and identifies aspects where action plans may be needed. The evaluation methodology, created by Walmart, has been certified by an external specialist company. • To have Walmart products sold under private labels that lead by example in terms of sustainability. • To respect the commitments assumed under Walmart’s Sustainability Pact. • To guarantee that beef bought in Brasil in all Walmart’s operations around the world does not contribute, in its origin, to de-forestation of the Amazon biome, by 2015. 18 VALUE CHAIN SUSTAINABILITY PLATFORMS Supply chain Constructions Logistics chain Conscientious clients Leadership in sustainability Conscientious employees Zero Impact Inputs Climate and energy ETHICS GRI SO4 | 4.8 | 4.9 Walmart Brasil strives to ensure that its conduct is in align- Employees are also informed about the communication ment with the legislation and respect for rights and duties, channels available for the possible denouncements of in its activities. All its staff in Brasil become acquainted with violations to internal norms or laws, as well as for the an- the company’s Code of Ethics and are signatories to it. In 2013, swering of queries with respect to the Code of Ethics. Con- 5402 employees (7.2% of the total), including those that oc- tact can be made through the toll-free telephone number cupy electable positions within the company, were trained 0800-703-3966, by the e-mail etica@wal-mart.com and in Anti-corruption Policies and Procedures – including live through the corporate website www.walmartethics.com/ training, as well as online (CBL – Computer Based Learning) brasil, in addition to international communication chan- . Also during the year, 120 service nels such as 0800-891-4093, the e-mail ethics@wal-mart. and the use of videos GRI SO3 providers were trained in Walmart’s anti-corruption policies. com and the corporate website (www.walmartethics.com). Annual Sustainability Report 2014 19 Department is responsible for receiving allegations from including – but not limited to – packaging with logos/ employees, service providers and suppliers in a confidential brand-names exclusive to the company; and merchan- manner, with the possibility of anonymity being granted to dise components that display any brand associated with the denouncer. Cases reported are analyzed and must be re- Walmart. During the year, the printing companies that solved within a pre-established time-limit. GRI 4.4 print the packaging for private-label brands began to be included in the verification process. GRI HR2 Internally, there is also a Política de Portas Abertas (Open Doors Policy) which encourages communication between teams All contracts, with any supplier or service provider, include and team leaders, as well as the reporting of violations. specific clauses covering themes such as: employment conditions (observance of labor and pension legislation, With respect to stakeholders, the company describes its among others; and the non-use of forced or analogous requirements in a Política de Compras Responsáveis (Re- slave labor or child labor); working conditions to guarantee sponsible Sourcing Policy), which is applied at a global level. safety; respect for environmental laws; respect for corpo- The Acordo de Fornecedores (Suppliers Agreement) include rate sustainability agreements (construction contracts and standards which aim to encourage good practices with general supply agreements – suppliers of products for re- respect to social and environmental legislation in their pro- sale); and operation within legal, ethical and moral limits, duction units. Audits of Responsible Sourcing in the Sup- and in accordance with Walmart’s Code of Ethics. ply Chain are required for 100% of production plants that 20 VALUE CHAIN produce: merchandise imported by Walmart; merchandise Some contracts, depending on the nature, expressly cite obtained through Walmart Global Sourcing; private-label the mandatory obligation of the other party to compensate merchandise – either licensed or without brand names – Walmart for any loss or damage caused by any infraction of brand names exclusive to Walmart; merchandise labeled the clauses mentioned, as well as the payment of a contrac- as “distributed by/manufactured by Walmart”; textile mer- tual fine. All the documents allow Walmart to immediately chandise, for the bedroom, dining-room and bathroom, rescind a given contract if any of these clauses are violated. MARKET RECOGNITIONS GRI 2.10 Guia Exame de Sustentabilidade (Guia Exame Sustainability Awards) – Walmart Brasil was elected as the most sustainable retail company in Brazil, for its Sustainable Agriculture Program. This is the fourth time that the company has achieved recognition by Guia. Prêmio Época Empresa Verde (Época Green Company Award) – For the second year running, Walmart won the Época Green Company Award sponsored by, Época magazine. The 2013 edition recognized 20 companies that incorporated environmental measures in their business management. The store-chain was elected as best in the Services category, and was also cited as Specially Outstanding, for its Sustainable Agriculture Program. Selo Pró-Equidade de Gênero e Raça (Gender and Race Pro-Equality Seal) – Walmart Brasil received the Gender and Race Pro-Equality Seal from the Department for Policies for Women (SPM), a Federal Government body, granted to institutions with initiatives to combat the discrimination and the promotion of racial equality, and gender balance between men and women in the workplace. Prêmio Consumidor Moderno de Excelência em Serviços ao Cliente (Modern Consumer Award for Excellence in Client Services) – At the awards sponsored by the magazine Consumidor Moderno (Modern Consumer), Walmart Brasil was ranked in the first place in the Supermarket/Hypermarket retail category. These awards recognize companies that introduce the best and most efficient practices in their customer relations. Prêmio Época e Reclame Aqui (Época and Complain Here! awards) – Walmart Brasil won the prize in the wholesale and supermarket category. This prize is awarded to companies that are best for the consumer. Prêmio por atendimento ao cliente (Customer Service Award – Walmart was rated as one of the best companies in terms of customer services, in the Exame/IBRC 2013 index. Prêmio Fundação Banco do Brasil de Tecnologia Social (Banco do Brasil Foundation Social Technology Award) – The Escola Social do Varejo (Social Retail School) an initiative by Walmart which trains young people to work in the sector, was recognized by the Banco do Brasil Foundation as being social technology in the area of professional education. Prêmio Lide de Varejo (Retail Lide Award) – Organized by the Business Leaders Group, these awards recognize those outstanding in the sector. Walmart Brasil received recognition for “Sustainability in Retailing.” Prêmio Expressão de Ecologia (Expressão Ecology Award) – The company received an award from Editora Expressão, in the Environmental Management category. In 2013, Walmart received a number of recognitions for its initiatives in favor of sustainable development and for the outstanding customer service that it provides in its stores Annual Sustainability Report 2014 21 SUPPLY CHAIN From agricultural producers to multi-national industries, Walmart Brasil establishes partnerships with its suppliers which allows it to make the most of all the potential of those involved, disseminating improved practices and looking for opportunities to add more sustainable differentials to its products and services 22 SUPPLY CHAIN MONITORING OF MEAT PRODUCTION IN THE AMAZON REGION GRI 4.16 | EN14 | EN26 | SO10 Walmart has put a tool into operation for the monitoring of The software used for monitoring, during its development, beef production in the Amazon biome. This tool has been was debated in forums such as the Sustainable Animal Farm- developed in accordance with the objectives of the com- ing Work Group, demonstrating that other companies in the pany’s Global Sustainable Agriculture Platform, the targets sector can also adopt this technology. The company has iden- of which are divided into three key elements: support for tified an opportunity in all this to strengthen the retail chain. small and medium-sized producers and their communities, efficiency in production and the reducing of waste, Suppliers and employees of Walmart have received train- and ensuring that the products have a sustainable origin. ing for the use of the monitoring system, in addition to In line with these aims, Walmart is working with the chal- manuals which supply information on a step-by-step basis, lenge of guaranteeing that, by 2015, through the sourcing as well as the history and purpose behind this initiative. of its beef products the company does not contribute to de-forestation of the Amazon biome. The plan is, based on the success of the tracking of beef in the Amazon biome, that the area analyzed will be expand- The system launched also goes beyond this, incorporating ed to include other biomes. In addition to this, the idea the following additional criteria: Indigenous Land, Con- over the next few years is to apply this technology to the servation Units, Protected Areas, and Forced Labor. By the buying decision process for other products, such as fruit end of 2013, five meat-producing companies that supply and vegetables. Walmart and which have units in the Amazon region, had already supplied approximately 80% of the information re- DEVELOPMENT OF THE CHAIN quested on their farms (latitude, longitude, perimeter, etc), Walmart Brasil’s Sustainable Agriculture Platform includes from which the meat comes (there are more than 60,000 support for animal breeders in the Amazon for the more supply operations involved). The data is cross-referenced sustainable production of meat. In partnership with the automatically with information on protected areas, defor- meat supplier Marfrig, the union of agricultural producers estation, indigenous land, conservation units and forced of São Félix do Xingu and the NGO, The Nature Conservan- labor registries. In 2014, the registration process should be cy (TNC), Walmart Brasil is investing in providing technical completed and all the beef suppliers with operations in the support for agricultural producers who wish to regularize Amazon biome will be using this system. their environmental situation and increase their productivity. This project has the support of the Moore foundation The monitoring system benefits suppliers who are com- and the municipal authority of São Félix do Xingu. mitted to good practices and provide the company with the advantage of being able to act pro-actively to avoid problems with the sourcing of products that fail to meet up to the criteria established by Walmart. Walmart Brasil develops projects to add differentials to the retail value chain. Among these is End-toEnd Sustainability, which reduces environmental impacts Annual Sustainability Report 2014 23 The municipality, in the Southeast of Pará, was chosen for the tal benefits on meat producing properties, as well as ensuring project for its high conservation potential and growing eco- that it has a large network of meat suppliers whose activities nomic relevance. The region includes enormous stretches of have been brought in line with the regulations. forests, distributed over environmental protection areas, indigenous land and private properties, in addition to major rivers The project, in addition to revitalizing degraded areas, also such as the Xingu. At the same time, São Félix do Xingu is one includes initiatives to raise animal farming productivity, so as of the most dynamic animal breeding frontier towns in Brazil, to ensure that the local producers can expand their produc- being the municipality with the highest cattle headcount in the tion without deforesting new areas. Areas will be created to country, according to the Instituto Brasileiro de Geografia e Es- increase productivity through pasture management. Accord- tatística – IBGE (Brazilian Institute for Geography and Statistics) . ing to data from the Instituto do Homem e Meio Ambiente da Amazônia – Imazon (Institute for man and the environment The objective is to construct forestry revitalization models. To in the Amazon), average productivity in the Amazon biome this end, technicians from the project will be providing guide- is around 80 kg of meat per hectare per year, which has the lines for the revitalization of deforested areas on 20 pilot prop- potential to be increased to 300 kg per hectare per year. Thus, erties, and based on the results obtained, will be offering pro- without deforestation, it will be possible to meet the increase ducers throughout the region local and concrete examples of in demand for meat forecast to 2022. These examples can be how to bring back the forest to their farms. replicated by the producers themselves throughout the region, allowing changes to be made on a grand scale. The project will encourage adhesion and offer information and technical support to all agricultural producers in the various As part of the project, which has The Nature Conservancy municipalities, who wish to comply with the environmental (TNC) as its executive NGO, another initiative is the dissemina- legislation (for example the obtaining of Rural Environmental tion of information about advantageous lines of agricultural Registration and/or Rural Environmental Licenses) and improve credit for those who wish to produce meat in a more sustain- their pasture management practices, with the aim of reducing able manner, making a new model for sustainable production impacts on the soil and increasing productivity. Walmart be- economically viable. Specialists will also provide information lieves that this is an efficient manner of achieving environmen- on alternative ways of generating income based on keeping the forest intact, such as practices for enriching forested areas with species of economic interest. 24 SUPPLY CHAIN END-TO-END SUSTAINABILITY GRI 4.16 | EN26 One of the projects of Walmart Brasil to add differentials to the retail value chain is Sustentabilidade de Ponta a Ponta (End-to-End Sustainability), which is now in its third edition. The initiative encourages suppliers to carry out an analysis of the life-cycles of leading items in their particular categories, in order to identify opportunities for innovation and efficiency gains, right from the initial extraction of natural resources up to the post-consumption phase, with a consequent reduction in environmental impacts. By way of incentive for those partners joining the scheme, Walmart offers guarantees to buy their products, increased visibility and highlighted displays at the point of sale, in addition to including their products in promotional material. IN THE 2013 EDITION, 18 INDUSTRIAL COMPANIES PARTICIPATED: 3M Scotch-Brite dishcloth made from bamboo fiber Brasil Kirin Cargil Fibz Cola and Guaraná soft drinks Pomarola line of tomato sauce Colgate-Palmolive Embalixo Grendene Itambé JBS Dental cream with promotional packaging recycled garbage bags Bem Estar (well-being) line of the Ipanema brand Itambé condensed milk Friboi 56 gram beef hamburger Johnson & Johnson KimberlyClark Nestlé Nívea Pilecco Nobre Johnson’s Baby shampoos Kleenex paper tissues Nescafé cappuccino in cans Nívea Sun protection lotion Pilecco Nobre rice Procter & Gamble Reckitt Benckiser SC Johnson Unilever Walmart Brasil (private label) Ariel Power Pods detergent Vanish Poder O2 concentrate Glade Aerossol Hellmann’s mayonnaise s Toothbrush with Equate2 refill 2. The company responsible for the manufacture of Escova Dental Equate (Equate toothbrush), Dental Prev, has downsized its operations. With this, the manufacturer of Walmart’s private-label product, developed for the End-to-End Sustainability Project, has been put in jeopardy. At the moment Walmart Brasil is analyzing other suppliers to carry out this project. Annual Sustainability Report 2014 25 Also measured was the number of socio-environmental responsibility projects (seven in total), and the number of programs and campaigns involving environmental education, healthy nutrition, personal hygiene, safety, and the promotion of human worth, linked in some way to the End-to-End Sustainability Program (totaling 18, in this edition). The benefits added by these innovations have been estimated based on the sale during a period of one year in Walmart Brasil’s stores, and can be summarized as follows: Resídues reduction of more than 125 tons/year Water 741,000 cubic meters of water less consumed Electric Power saving of over 614,000 KWh (the equivalent of 256,000 100 W light bulbs) Greenhouse gas emissions reduction of 1100 tons of CO2 equivalent (corresponding to a saving of 6.5 million kilometers travelled) Fuel reduction in the consumption of 45,000 liters of diesel oil and 10,460 GJ of energy from renewable sources Packaging 61 tons of packaging mass avoided More details on the gains obtained for each of the participating products can be accessed on Walmart Brasil’s corporate website: http://www.walmartbrasil.com.br/sustentabilidade. 26 SUPPLY CHAIN CLUBE DOS PRODUTORES (PRODUCERS’ CLUB) GRI EC6 ing juices, sauces and organically based desserts, cashew nuts, palm hearts, honey, tonka beans, tilápia fish filets, fruit, vegetables and brooms made from the piassava palm. In 2013, 2000 new families, from 30 municipalities, were incorporated into Walmart Brasil’s Producers’ Club. The year marked Some producers linked to the Club also benefited, in 2013, the official arrival of the program in the state of Goiás and the from an initiative sponsored by the Walmart Foundation in the Federal District. In the Midwest alone, 160 family-run farms in- United States, which offered training over a period of two years troduced 120 products, including fruit and vegetables, bread, for small producers in Brazil. This initiative has been developed home-made desserts to stores in the chain. by TechnoServe, which last year monitored a number of farmers and identified the main deficiencies to be addressed on a Another focus during the year was an increase in the sale of broad scale, particularly with a view to increasing productivity. organic honey produced by beekeepers linked to the Central de Cooperativas Apícolas – Casa Apis (Beekeepers Cooperative Walmart Brasil’s Producers’ Club was created in 2002. Taking into Center) in Piauí, begun in 2012. This enterprise consists of seven account the expansion that took place in 2013, it already cov- cooperatives, involving a total of 1081 families in 57 munici- ers 8700 families from 18 states and the Federal District. They palities. Participants adopt the principles of shared self-man- account for 11.5% of the horticultural products sourced by agement. Walmart Brasil started to sell the product in all of its the company for its stores – 9% more than in 2012 – with total hypermarkets in the Southeast and Midwest, while also con- transactions amounting to R$108 million. tinuing its sale in its Bompreço and TodoDia store-brands in the Northeast. Joining the Producers’ Club resulted in an increase The partnership between small and medium-sized farmers for beekeepers of 20% in the value of raw material sold. This is and Walmart Brasil is a win-win relationship. For the compa- because before the partnership with Walmart, the product was ny, it means that it can offer fresh products of good quality, almost entirely sold for export in barrels, sold in bulk. With the as well as providing customer with high-quality items, ac- possibility of packaging the honey in a small flexible containers, cess to which had been previously restricted for geograph- in which it is sold in the store chain, value is added. ical reasons. For producers, it provides an incentive for professionalization and commercialization; the possibility of Casa Apis is an organization linked to the Federal Government’s reaching new markets (the Club does not require exclusivi- Brasil Sem Miséria (Brazil without poverty) program, officially ty); a way of obtaining technical assistance and guidance on supported by Walmart Brasil since 2011. The Producers’ Club is sustainable production; guaranteed product sale; and the one of the instruments used by the company to contribute to possibility of dealing directly without intermediaries. this initiative. At the end of 2013, through this initiative the company had commercial relationships with 11 enterprises linked to the Brasil Sem Miséria program – which involves 4625 families (see chart below). During the year, more than R$ 4 million worth 3.During the year, Walmart Brazil carried out a review of its suppliers, which resulted in an alteration to the calculation base and a reduction in the indicators referring to the number of families and their participation of horticultural products, compared to those figures contained in the 2013/2012 Annual Report. Previously, accounting of producers was carried out on a cumulative basis. Now the calculation only considers active producers, in other words those who have carried out at least one commercial transaction with Walmart Brasil in the last 12 months. PARTICIPANTS OF THE BRASIL SEM MISÉRIA (BRAZIL WITHOUT POVERTY) PROGRAM AND MEMBERS OF THE PRODUCERS’ CLUB of products were purchased from these co-operatives, includ- Bahia Cooperativa dos Produtores de Palmito do Baixo Sul da Bahia – Coopalm (palm heart producers’ co-operative of the extreme south of Bahia) 504 families Cooperativa das Produtoras e Produtores Rurais da APA do Pratigi – Cooprap (co-operative of producers and agricultural producers of the environmental protection area of Pratigi) 194 families Cooperativa de Produtores Rurais de Presidente Tancredo Neves – Coopatan (President Tancredo Neves agricultural producers’ co-operative) 357 families Cooperativa dos Aquicultores de Águas Continentais – Coopecon (co-operative of fish breeders in mainland waters) 52 families Ceará Central de Cooperativas Copacaju (Copacaju co-operative center) 300 families Goiás Cooperativa Mista dos Agricultores Familiares, Extrativistas, Pescadores, Vazanteiros e Guias Turísticos do Cerrado – Coopcerrado (mixed co-operative of farming families, harvesters, fishermen, tidal swamp settlers and tourist guides of Cerrado 1,800 families CE PI SE Piauí Central de Cooperativas Apícolas – Casa Apis (beekeepers co-operative center) – 1000 families 1,000 families Rio de Janeiro Associação dos Produtores Agroindustriais do Estado do Rio de Janeiro – Aprorio (association of agro-industry producers of the state of Rio de Janeiro) 12 families Rio Grande do Sul Cooperativa dos Citricultores Ecológicos do Vale do Caí – Ecocitrus (co-operative of ecological citrus fruit producers of Vale do Caí) 150 families BA Santa Catarina Cooperativa dos Agricultores Ecológicos das Encostas da Serra Geral – Cooperagreco (ecological farmers’ co-operative of Encostas da Serra Geral) 45 families GO RJ Sergipe Cooperativa de Produção da Agricultura Familiar e Economia Solidária do Município de Simão Dias – Cooperafes (co-operative for family farming production and economic solidarity of the municipality of Simão Dias) 64 families SC RS Annual Sustainability Report 2014 27 PRIVATE-LABEL BRANDS GRI EN26 | PR1 The relationship with suppliers of private-label brands is technical information is presented, as well as brand-name understood as a way of disseminating best practices and positioning, market references and other definitions needed contributing to the showcasing of their operations – with for the product. In this step industrial companies are identi- beneficial consequences also for Walmart Brasil. fied that are suitable for carrying out the project, not only in terms of commercial but also technical conditions – which The company develops its private-label items working to- include requirements with respect to product and process gether with its partners. They complete various stages of a Quality and Safety. And attention is also given to sustainability tender process, which begins with an initial briefing at which requirements throughout the production chain. In order to select a partner, procedures and controls are adopted, which include: Sustainability Checklist Evaluations Caderno de Especificações Técnicas CET (Technical Specification Register): 28 SUPPLY CHAIN For 2014, Walmart is operating on the assumption that at least 5% of products launched and some type of environmental gain to the chain. In this regard, an important tool, adopted since 2012, is the Sustainability Checklist. This document, building by the supplier, indicates the potential to add some sustainability differential to the product. The following key elements are evaluated: residues and recycling; packaging; raw materials and ingredients; energy; water; fuel; logistics; people and communities. All the information undergoes evaluation by the Private-Label Development and Sustainability teams of Walmart Brasil. Suppliers participating in the tender process submit their bids for products that are in alignment with the initial briefing supplied by the private-label team. These are examined by the Product Development team, using sensory evaluation panels with consumers, carrying out internal assessment with employees or using external specialist institutes. These analyses are instrumental in the choice of supplier, in order to guarantee acceptance by the consumer and an appropriate perceived quality. Depending on the critiques received for the product, laboratory verifications are also carried out to validate parameters of identity and quality, that are either required by legislation or are identified as being necessary by Walmart’s Private-Label team. These tests are carried out by outsourced well-known, qualified laboratories. After definition of the product, its specifications are formalized in the form of a Technical Specification Register. This document contains information pertinent to the products, including aspects such as raw material origin, composition, technical specification details (physical-chemical, microbiological, sensory, and microscopic characteristics) and all the definitions referring to compliance with aspects of quality, safety and legal requirements. The agreement formalized between the supply partner and the Walmart Brasil Private-Label technical team guarantees a commitment to quality for the products to be supplied. Audits Refers to the work described on the following page. Labeling The labels on the packaging of Private-Label products are assessed by the Product Development technical team as well as an outsourced company, specializing in regulatory matters, to ensure that all the obligatory legal texts are in compliance with the legislation and standards in force. All packaging displays a list of the material used in its manufacturer and instructions for its eventual disposal, encouraging the consumer to adopt selective refuse collection practices. AUDITS In the case of failure to pass general inspection, a given Walmart Brasil places emphasis on audits – carried out by suit- company may be suspended as a supplier until it can prove able, internationally well-known outsourced companies – with that it has carried out the necessary measures to correct the respect to food safety and quality among suppliers of private-la- non-compliance aspects detected. bel brands. The objective is to motivate partners in the grocery and perishables sectors to obtain certification in accordance MEETING with the internationally recognised criteria and directives of the During the year, all the partners were invited to the 4º Encon- Global Food Safety Initiative (GFSI). Among the improvements tro de Fornecedores de Marcas Próprias do Walmart Brasil (4th to be applied are those referring to Análise de Perigos e Pontos meeting of Walmart Brasil’s private-label suppliers), held at the Críticos de Controle – APPCC (or Hazard Analysis and Critical company’s headquarters in São Paulo. Over the two days of Control Points – HACCP), which increases the level of security in the event, they were provided with material emphasizing the the food production process, while also exceeding Brazilian leg- importance of constant improvement in quality and safety in islative requirements. By the end of 2013, 70% producers had the manufacturing processes, as well as information on tech- already completed the APPCC stage and 13% had obtained nical matters, such as Trends & Innovation in Private Labeling. certification under one of the recognised standards of the GFSI. The meeting also functions as a bridge between participants and input companies – who gave seminars about the market, Due to the success of this initiative, it is to be extended to all innovation and new ingredient trends for industry, as well as the company’s suppliers. In 2013 the Programa de Desenvolvi- setting-up stands to demonstrate prototypes of new prod- mento e Gestão de Fornecedores de Alimentos Perecíveis Nacionais ucts and business suggestions. do Walmart (Walmart program for the Development and Management of Domestic Suppliers of Perishable Foods) was Initiated. LAUNCHES Priority was again focused on small providers of ready-to-eat The year saw the return of the private-label Great Value, a foods and products that are transformed and split down into decision made based on research that revealed its accep- smaller components by Walmart – these being items that carry tance among consumers. The plan is that, through work a higher level of risk. The program has the same objective of in partnership with suppliers, the products arriving on the acquiring GFSI certification. By the end of 2013, 50% of those shelves will compete with the market leaders, not only in partners who supply Sam’s Club had undergone the first audit. price terms, but particularly in terms of perceived quality. For 2014, the plan is to extend this requirement to 100% of the The first product to be launched as part of the return of companies, including wholesalers and retailers. this private-label was panettone bread. Quality audits are also carried out of suppliers of non-food One new aspect which took customers’ fancy was the items. In these cases the criteria are stipulated by the company. launch of the Páscoa Gifts Easter egg, under a private-la- They cover themes such as the quality, safety and compliance bel brand, the packaging of which transforms into a pic- of the industrial company (structural aspects) and the products. ture frame, DVD holder or object holder. Other products of particular note launched in 2013 were: Uvas Sentir Bem (grapes that feel good) – The product carries certification from the Rainforest Alliance, which indicates compliance with rigorous standards of agricultural production and/or forestry exploitation. Equate Anti-Bacterial Soap bars – The product’s packaging was reduced by 35% due to the fact that it no longer carries a leaflet with the soap. Bom Preço Concentrated Softener – Being concentrated, it uses less water in its composition, with positive impacts on transport, the use of packaging raw material and, consequently CO2 emissions. In addition to this, in 2013, the supplier’s factory in the Northeast where this item is made, began to use 100% wind-power and solar-power. Bom Preço disinfectant, liquid softener and liquid washing detergent – In 2013, the supplier’s factory in the Northeast where these items are made, also began to use 100% wind-power and solar-power. Equate Intimate Soap – This is the first intimate soap in the market that includes Braille writing on its plastic packaging. Equate liquid soap refill – Uses less packaging material so permitting better use of transport, thus reducing CO2 emissions. Bom Preço double-thickness toilet paper – Double-thickness toilet paper – offered in compact roles, which allows a reduction in packaging size of between 5% and 8%, depending on the item in the product line. Easter Egg – Product offered in a reusable box. Annual Sustainability Report 2014 29 LOGISTICS AND TRANSPORT In its Distribution Centers, Walmart Brasil uses technologies and processes which increase operational efficiency. The company also focuses on optimizing routes travelled and the use of vehicles, while also introducing innovations capable of reducing the environmental impact of the transport companies 30 WALMART DISTRIBUTION Alignment of the transport companies to Walmart’s A measure that has had a significant impact was the im- practices and policies are fundamental, and are dealt provement of the backhaul system. In partnership with with annually at the Fórum Walmart Brasil de Sustentab- suppliers, schedules and routes are set so as to use the ilidade em Transportes (Walmart Brasil Forum for Sustain- trucks to the maximum. The idea is that the vehicles leave ability in Transport). the distribution centers with a full load to make their deliveries, and before returning, are reloaded with new mer- The event takes place in São Paulo with its sixth edition chandise from industries whose units are close by. The being held in 2013. It brings together suppliers, research- backhaul program alone represented a saving of 111,700 ers and government bodies, with the object of identifying liters of fuel, thus avoiding the emission of approximately solutions for reducing the impact of vehicle fleet travel. 300 tons of CO2. (http://www.abrasnet.com.br/economia-e-pesquisa/ranking-abras/os-numeros-do-setor/). DISTRIBUTION CENTERS Walmart Brasil started to adopt the company’s Global During the year, of particular note was the increase in the Logistics System in its distribution centers. The idea is to number of trucks that use the Euro 5 engine. Its principal achieve efficiency gains in its operations. During the year objective is to minimize the level of nitrous oxide (NOx) and three units have already started to use Voice Picking tech- particle emissions. The new engine reduces NOx from 32% to nology. This consists of transmitting information via head- 13% in comparison with the Euro 3 engine, while reducing sets to the separators, who, having their hands-free, thus the emission of particles left over from the fuel burning pro- become more efficient in the carrying out of their tasks. cess to 2%. Furthermore, this change resulted in an average There is also the added benefit of a reduction in the num- fuel saving of 5%, also contributing to cutting CO2 emissions. ber of errors, either as a result of increased concentration by the member of staff on the specific task, or the preci- Reducing CO2 continues to be a focus of Walmart in terms sion of the information passed on about location, product of its logistics. During the year the fleet reduced its emis- specified and quantity required. To avoid mistakes, control sions by 3.2%, having travelled a total of 55.7 million km. numbers are used at the locations in the distribution cen- Of this total, 36 million were travelled by vehicles that use ters to confirm that the separated lots are those indicated. sustainable solutions, that range from the most complex – The system also permits the monitoring of the movements with the use of efficient engines such as the Euro 5, to the of the members of staff, setting specific routes to be trav- most simple, such as the installation of deflectors or using elled within the warehouses, and dispensing with the use the bio-diesel option for trucks. of identification tags. CO2 emissions by the fleet, which travelled a total of 55.7 million kilometers, were cut by 3.2% Annual Sustainability Report 2014 31 RETAIL Walmart Brasil strives to lead by example and achieve a balance between economic, social and environmental spheres, in its operations. This is only possible through the commitment and technical training of its employees, which is why it invests in the training and well-being of its more than 75,000 employees 32 RETAIL PEOPLE MANAGEMENT The success of a retail chain necessarily depends on the Labor rules – The training provides guidelines and trains em- high performance of its employees, responsible for serving ployees and managers of the company so that they are able to the customer – directly and indirectly – with the products set an example and disseminate the culture of compliance (a and services needed and desired in order to provide a better combination of rules that ensure the fulfillment of legal require- buying experience. ments and company regulations – a priority for Walmart Brasil). Under the course, these people increase their knowledge One of the factors that contributes to decisions about op- of the legislation and the impacts caused by failure to comply portunities for professional and personal development is with Labor Rules. The course lasts approximately 3 hours and is the evaluation of performance, which is applied to 100% of carried out using the e-learning tool, thus meeting a premise of employees. Targets and PDI (Plano de Desempenho Individual the company of being replicable and flexible, in order to reach – Individual Performance Plan) are established at the begin- the target audience throughout Brazil. ning of the year and revised on a half-yearly basis. For Performance Evaluation carried out at the end of the year, skills are Store of Learning – Known as Loja Sol (Sun Store) this has considered regarded by the company as being fundamental the mission of training and developing the new generation to the business, as well as individual targets. The process, in of operational leaders in technical and leadership skills to all its phases, is conducted through meetings between em- ensure implementation of strategy and the sustainability ployees and their respective leaders. GRI LA12 of the business. The target audience for this program is divided into various levels: In 2013, among the activities carried out by Walmart Brasil’s Training and Development department, of particular note were: Level 1: Department Manager/Supervisors/Sector heads; Level 2: Area Manager; Academia de Operações (Academy of Operations) – This Level 3: Store Director/General Manager/Co-director. has the principal aim of training leaders for the stores, clubs, distribution centers and the specialty division in technical and Participants may be new employees, selected internally leadership skills to ensure: excellence of operational perfor- (promotions). Loja Sol is applied over eight weeks, so that mance and productivity in delivery terms; the training of the new leaders can gain knowledge of the business, the pro- next generation of leaders for the company’s operations; and cesses involved and the management tools, and learn how high-performance results which provide competitive advan- to apply all this knowledge in the stores. The themes cov- tages and excellence in customer service. The target audience ered during the process follow a weekly schedule: of the Academy of Operations in 2013 consisted of directors and unit general managers. During the year there were a total of six class intakes, with 40 hours worth of training for each one. In total, 459 leaders were trained in 240 hours of training (approximately 80% of the target audience). 3rd to 6th week 1st week The Walmart Way of Working; Leadership Skills; Assessment. 7th week 2nd week Staff Management and CH tools; Food Safety; Productivity; Ethics and Compliance; Shrink and Profitability Management; Communication. 8th week Getting to know the business: Ordering of merchandise, Receiving of merchandise, Storage, inventory, Modular, perishables, Markup/Markdown, Check-out Clam’s, Telemarketing (Wholesale) and Membership (Sam’s Club). Getting to know the business: Visit to the Unit with the Manager. “On the job” evaluation; P&L; leadership skills; “Made in America” book; “Walmart Way of Working” panel; final evaluation of what has been learned (for approval in the program, an average score must be achieved of 80 points or more); qualification ceremony and implementation of training. Annual Sustainability Report 2014 33 Integration – In 2013 the Nova Integração de Associados (New EMPLOYEES Integration of Associates) was launched, through which subject During 2013 the company closed 25 stores that had been matter related to Walmart is presented, as well as the ground- performing below expectations, ending the year with ap- ing necessary acquaint the employee with the Walmart Way of proximately 75,000 employees. Additionally, the company Working, the company’s corporate culture, the business model adopted measures to improve the management of its work- and company policy, in order to facilitate their adaption pro- force and carried out adjustments to its workforce to take cess. The model applied is the same for all store formats, as well account of seasonal factors in the sector and the working as all the offices and distribution centers, providing everyone hours that exist in different store formats and regions. GRI LA1 with the same understanding of the company. Total number of employees as at December 31, 2013 GRI LA1 * 72,652 Staff on permanent or open-ended contracts Staff that are temporary or on limited-period contracts 1,705 Part-time staff 1,013 Interns 67 Trainees 38 75,475** Total * Walmart does not provide figures on outsourced workers or freelance professionals. ** This figure represents Walmart Brasil’s entire workforce, including interns and ex-patriots. Employees by region – in numbers and % GRI LA1 Northeast Midwest 1,866 2.5% 1,048 56.2% 34,161 45.3% RETAIL 13,586 49.7% Southeast Total 8,059 44.4% Total 34 27,351 36.2% Total 818 43.8% Women Men Total 13,765 50.3% South Total 74,475 18,136 24.0% 41,314 54.7% 11,519 41.0% Total 28,122 37.3% 16,603 59.0% 10,077 55.6% Diversity indicators within the company and in leadership positions GRI LA13 Women1 41,314 54.7% Women in leadership positions2 39.0% 3,140 Ethnics (Negro and mulatto)1 22,753 30.2% Ethnics in leadership2 2,149 26.7% Disabled persons1 2,887 3.8% Observations: 1. These percentages refer to the base of 75,475 employees (employees of a permanent and temporary nature, part-time employees, trainees and interns). 2. Considering 8059 leadership positions, which cover the positions of cool service station supervisor, co-director, coordinator, director, supervisor, executive, manager, and sub-manager (as defined in the company’s Workforce Remuneration document). 4,644 6.2% 11,085 14.7% Age Bracket SALARIES AND BENEFITS 7,064 9.4% 28,086 37.2% All Walmart Brasil’s employees receive the following benefits: meals in the workplace, meal vouchers or nutrition assistance, life insurance, health and dental plans, extension of maternity leave for up to 6 months, payroll loans, emergency loans, pharmaceutical assistance, international travel insurance, discount cards, bonuses, residential assistance grants for transferees and Christmas hampers. Some of these benefits extended to employees’ dependents GRI LA3 . In addition 24,529 32.5% to this, all employees (100%) are included in collective wage agreements, which cover themes such as health and safety, particularly with respect to description of union recomUp to 20 years of age1 Between 20 and 301 Between 30 and 401 Between 40 and 501 Over 50 years of age1 mended practices. GRI LA4 With respect to salaries and wages practice, the company has a presence in a number of Brazilian states, but uses the national minimum salary as a reference, while also respecting negotiations with local unions. In the stores (operations), the lowest salaries paid to men and women are equivalent to the national minimum salary – which in 2013 amounted to R$678.00 – or the regional minimum salary. In the offices, the lowest salary was 18% above the minimum salary defined by law (national or regional) GRI EC5 . The company does not differentiate salary by gender. A minimum and maximum remuneration value is stipulated for each work Annual Sustainability Report 2014 35 category, possible variations depending on the employee’s DIVERSITY . All staff partic- Walmart Brasil was the first national retail company to win ipate in the Programa de Participação nos Resultados – PPR the Selo Pró-Equidade de Gênero e Raça (Pro-Equality Seal for (Employee Profit Sharing Program), serving as an incentive to Gender and Race), granted by the Secretaria de Políticas para meet set targets and results, and providing employees with as Mulheres – SPM (Department for Women’s Policies), an the possibility of additional earnings. organ of the federal government, having the aim of award- region and weekly working hours. GRI LA14 ing recognition to the company for initiatives in the comSelection and recruitment policies always give priority to bat of discrimination and the promotion of racial equality, workers who are already within the company to fill vacancies. for masculine and feminine target audiences. If no trained staff are available for the position, an external recruitment process is started, with preference being given to This Seal is part of a program coordinated by the Comitê people living close to the company’s units. Pró-Equidade de Gênero (Committee for Gender Equality), con- GRI EC7 ENGAGEMENT FOR SUSTAINABILITY sisting of members of SPM, the Ministério do Planejamento Orçamento e Gestão – MPOG (Ministry for Budget Planning In 2013, initiatives for sustainability engagement for all and Management), the Ministério Público do Trabalho – MPT Walmart Brasil’s employees were based on a Productivity (Ministry for Labor), the Organização Internacional do Trabalho strategy, which is translated into the slogan Operamos por – OIT (International Labor Organisation), the Fundo de Desen- menos (We Operate for Less). In the same way, the video for volvimento das Nações Unidas para a Mulher – Unifem (Unit- raising general awareness Mobiliza Geral (General Mobili- ed Nations Women’s Development Fund) and the Conselho zation), renewed each year, together with the supporting Nacional dos Direitos da Mulher – CNDM (National Council for communication materials developed, pay special attention Women’s Rights), as well as invited specialists. to the themes of water and residues. The objective was to disseminate which practices – and how they are applied on This award serves both as an incentive as well as a challenge a day-to-day basis – that contribute to the sustainability of over the coming years. Renewal is carried out annually, and the business and a consequent reduction in costs. The Guia implies continuity of initiatives from the previous year and de Sustentabilidade na Operação (Guide to Sustainability in the establishment of new targets set out in an action plan Operations) was distributed to staff for the same purpose. validated by the Seal’s coordinators. In order for the Seal to be renewed, a minimum of 75% of the proposed initiatives Another engagement incentive initiative involves Projetos must be met. Among those presented by Walmart Brasil are: Pessoais para a Sustentabilidade – PPS (Personal Projects for Sustainability). Workers set their own targets and propose • a guarantee of participation by women in the selection their own initiatives, and must seek to influence other peo- processes for leadership positions in the stores, clubs and ple to reflect upon the impacts of these initiatives on their distribution centers life, the environment, society, and personal finances. They stipulate target and/or objectives on themes that fall into • to increase the number of women in leadership positions in the units by 10% three categories: My Life (responsible buying, community • to expand the Programa 100 Mulheres na Liderança (100 or family), My Planet (Water, Energy or Residues) and My Women in Leadership Positions Program), the object of Health (exercise, nutrition or smoking). which is to train women to fill the posts of director and general manager of the units) • to identify and implement improved practices in the race declaration process Walmart Brasil became the first national retail company to be awarded the Pro-Equity Seal for Gender and Race In 2013, Walmart internally launched six Diversity Groups, made up of employee volunteers: women, disabled persons, minors, senior citizens, young people, negroes and LGBT (Lesbians, Gays, Bisexuals, Transvestites, Transsexuals and Gender Reassigned). The purpose is to discuss these themes within the company, reinforcing a culture of respect for differences – which is part of the company’s DNA – and be activators of initiatives in favor of diversity. Meetings of these groups began in 2013. 36 RETAIL In parallel, the work of the Walmart Brasil’s Women’s Council Varejo (Women in a Retail), a global platform of Walmart which was maintained. Of the 17 on the council, 11 are women. They combines all the initiatives carried out by women, split into four meet once a month to debate progress made in the company’s key elements: development; staff retention and growth; the at- gender indices, such as the ascension of women to leadership traction of female talent and their inclusion, and investment in positions, a corporate goal. One of the activities carried out the dissemination of this theme outside the company. during the year was the holding of focal group meetings with employees from the company’s offices and stores. Barriers en- ECO-EFFICIENCY countered by staff in developing their careers more rapidly was Walmart Brasil was a pioneer, once again, in its inauguration of one of the subjects on the agenda. This activity was extremely the first hypermarket 100% lit by LED in the Country, in Indaiatu- important in defining a plan of action to be implemented over ba, in the interior of São Paulo. This introduction was challenging the next few years, so that the desired goals can be reached. due to the need to find a supplier able to develop custom-made lighting and systems for the unit, which has a total built area of The company ended 2013 with 41,314 female employees, in 7900 square meters. The exclusive use of LEDs resulted in a sav- other words 54.7% of the total workforce. In leadership posi- ing of more than 27% in lighting costs, as well as a reduction in tions (managers, directors, co-ordinators and store supervi- maintenance expenses due to the longevity of the lamps. The sors, corporate offices and distribution centers), the number plan is that by the end of 2014 a further 15 stores in the chain of women amounted to 3140, or 39.0% of the total number will undergo remodeling and be fitted with this type of lighting of employees occupying these positions. in their sales area. Since 2011 Walmart has adopted LED lighting in its parking areas and cold storage areas in some of its stores. In commemoration of International Women’s Day, a series of In Indaiatuba, LED lamps are present in all the sectors, including seminars were held directed at female employees in the admin- inside the refrigerators and freezers in the sales area. istrative areas and the stores, to encourage debate and reflection about the role of women in their careers, providing useful The store, in the interior of São Paulo state, was one of 10 information about health and balance between professional eco-efficient units inaugurated by the company during the development and the family. These meetings took place in the year. There is now a total of 42 eco-efficient stores in the chain, company’s central offices, in Barueri (SP) and were transmitted as well as an eco-efficient distribution center. The compa- to all the units via TV Walmart. The event is part of Mulheres no ny’s eco-efficiency project covers units the construction and Annual Sustainability Report 2014 37 structure of which includes sustainable initiatives, such as the biomass plants, among other renewable energy sources. This introduction of more economic lamps and intelligent lighting measure also brought the benefit of reducing input costs by systems, the use of refrigeration and air conditioning systems 11.45%, as well as allowing with the generators to be switched that use less electricity and are free of noxious gases, the use off at peak hours, with a saving in diesel oil and a reduction in of taps that turn off automatically etc. Over the years, Walmart greenhouse gas emissions. Brasil has developed a menu that consists of more than 60 sustainable initiatives, which must be used in the construction The program of replacing old refrigerators with new ones of its new units or the remodeling of old ones. also continued, these being equipped with doors that re- ENERGY duce the loss of cold air that occurs in the heat exchange GRI EN3 | EN4 | EN5 | EN7 Also on this theme, the company has an action plan to base process with the surrounding environment, as well as the fitting of these type of doors to existing refrigerators. 100% of its energy requirements on renewable sources and reduce consumption by 20%, compared to the baseline in Despite these efforts, during the year Walmart Brasil’s power 2011. With this objective in mind, in 2013 a further 35 units consumption increased due to the installation of air condi- switched from the captive electricity market to the so-called tioning equipment to improve thermal comfort. free-market, with 84 units being supplied under this regime by the end of the year. In 2014 the plan is to bring the total In 2013, the company used a total of 963,104 MWh (3,467,174.4 up to 96 stores that have switched over to the “free” electric- GJ). For 2014, the following measures are planned (which ity market. The units that have switched over to this regime should result in a saving of 22,284 MWh – 80,222,4 GJ, in 458 use power supplied from small hydroelectric power stations, stores), a 2.8% reduction in consumption compared to 2013: Application of LEDs lighting The fitting of more efficient skylights, with illumination control The installation of doors on refrigerators or the replacement of refrigerated counters A reduction in excess reactive power The introduction of capacitor banks The replacement of high consumption air-conditioning equipment The introduction of power management systems in the units GASES RESIDUES The refrigeration equipment introduced in Walmart Brasil’s The year saw continuing work on reviewing the autho- new stores no longer uses the refrigeration gas R22. In its rization process for companies that collect residue from place is used R404A, considered to be ecologically friend- Walmart Brasil’s store chain. One of the principal focuses is ly as it does not destroy the ozone layer. In 2013, Walmart the management of material considered to be dangerous. achieved a global target of reducing its greenhouse gas This work also consists of the development of suppliers so emissions by 20%, taking the year 2005 as its baseline. This that they meet the standards established by the company. goal was reached earlier than planned. In 2013, 22 tenders were put out and 293 environmental service companies were analysed – 114 of these in relation to environmental requirements and 179 with respect to FCPA (Foreign Corrupt Practices Act) requirements. 38 RETAIL Another step forward was the consolidation of a Document this regard. Of particular note was a partnership agreements Management System for the destination of the material col- signed with the company Biomix, which started to compost lected. The service providers started to report their figures organic waste from the stores for the production of vegeta- electronically, so facilitating their storage, monitoring and ble-based soil and organic fertilizers. These two items are al- access, should there be a requirement. A third company is re- ready to be found for sale in Walmart’s units in the metropol- sponsible for carrying out analysis of the documentation sent itan region of São Paulo. This initiative meant that 104 tons in and validating it before being inserted into the system. a month of organic waste is no longer deposited in landfill sites while the cost of removing the material and transport- Walmart Brasil is working with the target of bringing an ing it was also avoided. end to the sending of solid residues from its operations to landfill sites by 2025. In 2013, of the 140,800 tons generated, During the year there was also nationwide training for all store 39% has already filed an alternative destination. The high- employees on the management of residue, which involved er volume registered during the year was because of the the participation of 89% of Walmart’s staff. This training activ- improvement in residue management, with an increase in ity covered legal obligations and the practices desired by the the number of units in the store chain being monitored in company, and was developed with the use of TV Walmart. RESIDUES RESULTING FROM OPERATIONS IN 2013 AND DESTINATION – IN ‘000 TONS Material GRI EN22 Destination 2013 2012 2011 Paper and cardboard Recycling 41,622.4 26,578.90 22,876.40 Plastic Recycling 3,565.6 2,850.70 2,900.00 Metals Recycling 182.5 303.9 326.1 Wood Recycling 271.0 1,036.50 842 Glass Recycling 74.2 72.6 88.7 Fluorescent lamps Recycling 52.2 15.2 16.8 Oil Recycling 2.9 3.8 2.9 Compost and animal feed 3,971.6 5,169.10 2,796.50 Electronics Recycling 26.2 4.4 26.9 Vegatable oil Recycling 570.4 98 107 Bottles and cans Recycling 57.2 39.4 12.1 Tires (units) Recycling 0 - 50 Batteries Recycling 10.1 27.3 11 90,427.90 56,747.90 42,405.30 140,834.2 92,947.70 72,461.70 86,159.4 55,970.10 34,908.80 3,840.5 5,169.10 6,613.80 Total residue recycled or reprocessed 54,674.9 5,183.80 30,938.90 Total residue diverted from landfill sites 54,674.9 36,977.60 37,552.70 % of residues diverted from landfill sites 39% 40% 52% Organic material Others Total residues Residues sent to landfill sites Organic material sent for composting or the production of animal feed Annual Sustainability Report 2014 39 PUBLIC AND SECTORIAL POLICIES GRI 4.9 | SO5 ous retail companies – was to bring an end to the charging of federal taxes (PIS/Cofins and IPI) for a variety of items on which these taxes were charged. Walmart Brasil, through its Institutional Relations department, acts strategically in its relationship with governments, retail Also through the intermediation of Abras, the company and wholesale business associations (regional and national) took part in the debate on the Plano Nacional de Resíduos and its competitors. The company is engaged in contributing Sólidos (National Solid Residue Plan), particularly with re- to discussions on themes relevant to the development of its spect to the drawing-up of an agreement for the sector. businesses, the sector and the Country as a whole. During the year, as a result of its partnership with the Ministério do Desen- In the different states in which it operates, Walmart Brazil works volvimento Agrário – MDA (Ministry for Agrarian Develop- on establishing partnerships with Procons (consumer defense ment), it hosted the 1st Encontro de Fornecedores da Agricultura bodies). In 2013, it also expanded its partnership arrangements Familiar (Meeting of Family Farming Suppliers). The objective with the campaign De Olho na Validade (Keeping an Eye on Sell- was to encourage more families to join the Producers Club and by Dates), the objective of which is to encourage the consumer expand the range of items available. The Producers’ Club is an to check the sell-by dates of products and improve the mon- initiative of the company that has already celebrated its 10th itoring and control processes in supermarkets in the State of year. The meeting resulted in commercial negotiations with a Paraná and the Federal District. The company has supported number of family-run co-operatives throughout Brazil. this initiative since 2011 in the State of São Paulo, and since 2012 in the states of Minas Gerais, Rio de Janeiro, Espírito Santo, Goiás, Walmart Brasil also introduced an initiative, in a close relation- Sergipe, Rio Grande do Norte, Pernambuco, Paraíba, Ceará, Ala- ship with the federal government, in alignment with the targets goas, Rio Grande do Sul and Santa Catarina. of the Plano Nacional de Consumo e Cidadania – Plandec (National Plan for Consumption and Citizenship), instituted in 2013 Walmart Brasil is also part of the Câmara Técnica de Segurança by President Dilma Rousseff. This initiative aims, among other Alimentar (Technical Chamber for Food Safety), coordinated by things, to improve the quality of products and services offered the Procon Foundation-SP, the Instituto Brasileiro de Defesa do in the Brazilian market, in such a way as to provide access to Consumidor – Idec (Brazilian Institute for Consumer Defence) sustainable production and consumption standards, while pro- and the Associação Paulista de Supermercados – Apas (São moting transparency and harmony in consumer relations. Paulo Supermarket Association). This initiative aims to create synergy between the retail sector and the inspection body, With the Secretaria Nacional do Consumidor – Senacon (National with the aim of working in a preventative manner on themes Consumer Department), linked to the Ministério da Justiça (Min- related to the segment and consumer relations. istry of Justice), the company works on developing initiatives to improve its service to clients. Thus, through its Customer Rela- In 2013, Walmart Brazil was invited by the Mayor of São tionship Center, it actively participates in discussions on the reg- Paulo, Fernando Haddad, to be part of the Conselho da ulatory framework of Código de Defesa do Consumidor (Consum- Cidade (City Council), which constitutes a channel for di- er Defense Code) which deals with the procedures to be followed alogue between the municipal administration and society in the event of repeated errors in the manufacture of goods for as a whole. The group of council members, invited by the essential use. Walmart Brasil also participated in the drawing-up chief executive, held four meetings during the year in order of the program Minha Casa Melhor (A Better House for Me), the to analyze issues fundamental to the São Paulo state capi- purpose of which is to provide finance for furniture and domes- tal, such as review of the Plano Diretor (Master Plan). tic appliances for those people who have benefited from a another government initiative, Minha Casa Minha Vida (My House, In the environmental area, Walmart became part of the Grupo My Life). The program offers those benefited access to quality de Trabalho de Sacolas Plásticas (Plastic Bag Work Group) created products to furnish their houses and brings more comfort to by the Ministério do Meio Ambiente (Ministry of the Environ- those families that have risen from the D and E social classes. ment) to carry out debate on the subject. In the fiscal area, the company supported the law which made it obligatory to pro- 40 RETAIL Through the Associação Brasileira de Supermercados – Abras vide a breakdown of taxes on purchase receipts. Walmart also (Brazilian Supermarket Association), the company pleaded participated in a pioneering project for the issue of electronic to the federal government for tax relief on basic foodstuffs. tax invoices, known as NFC-e, for consumers in the state of Rio The result of this work – which has the involvement of vari- Grande do Sul, at the invitation of the Secretary of Finance. Walmart Brasil participates in the following associations or initiatives: GRI 4.12 | 4.13 Associação Baiana de Supermercados – Abase Associação Maranhense de Supermercados – Amasp Associação Brasileira de Atacadistas e Distribuidores – Abad Associação Mineira de Supermercados – Amis Associação Brasileira de Embalagens – Abre Associação Paranaense de Supermercados – Apras Associação Brasileira de Relações Empresa Cliente – Abrarec Associação Paulista de Supermercados – Apas Associação Brasileira de Redes de Farmácias e Drogarias – Abrafarma Associação Pernambucana de Supermercados – Apes Associação Brasileira de Supermercados – Abras Associação Sergipana de Supermercados – Ases Associação Brasileira do Varejo Têxtil – ABVTEX Associação Sul Matogrossense de Supermercados – Amas Associação Capixaba de Supermercados – Acaps American Chamber of Commerce (AMCHAM) Câmara Brasileira do Comércio Eletrônico – Câmara-E.net (Supermarket Association of Bahia) (Brazilian Association of Wholesalers and Distributors) (Brazilian Packaging Association) (Brazilian Association for Company–Customer Relations) (Brazilian Association of Pharmacy Chains) (Brazilian Supermarket Association) (Brazilian Association of Textile Retailers) (Espirito Santo Supermarket Association Associação Catarinense de Supermercados – Acats (Supermarket Association of Santa Catarina (Supermarket Association of Maranhão) (Supermarket Association of Minas Gerais) (Supermarket Association of Paraná) (Supermarket Association of São Paulo) (Supermarket Association of Pernambuco) (Supermarket Association of Sergipe) (Supermarket Association of Mato Grosso do Sul) (Brazilian Chamber for E-Commerce) Associação Cearense de Supermercados – Acesu Federação das Associações Comerciais e de Serviços do Rio Grande do Sul – Federasul Associação Comercial da Bahia – ACB Instituto Desenvolvimento do Varejo – IDV Associação Comercial de Pernambuco – ACP Grupo de Trabalho da Pecuária Sustentável Associação Brasileira de Comunicação Empresarial – Aberje Movimento Conexões Sustentáveis* Associação de Supermercados da Paraíba – AS-PB Movimento Empresarial pela Biodiversidade Associação de Supermercados de Alagoas – Asa Fórum Clima – Ação Empresarial sobre Mudanças Climáticas (Climate Forum-Corporate Initiative on Climate Change), Fórum Amazônia Sustentável* (Supermarket Association of Ceará) (Commercial Association of Bahia) (Commercial Association of Pernambuco) (Brazilian Corporate Communication Association) (Supermarket Association of Paraíba) (Supermarket Association of Alagoas) Associação de Supermercados de Brasília – Asbra (Supermarket Association of Brasilia) Associação de Supermercados do Rio Grande do Norte – Assurn (Federation of Commercial and Services Associations of Rio Grande do Sul) (Retail Development Institute) (Work Group for Sustainable Animal Farming) (Movement for Sustainable Connections) (Corporate Movement for Biodiversity) (Forum for a Sustainable Amazon) Compromisso Empresarial pela Reciclagem – Cempre (Supermarket Association of Rio Grande do Norte) (Corporate Commitment to Recycling), Associação dos Supermercados do Rio de Janeiro – Asserj Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável – Cebds (Supermarket Association of Rio de Janeiro) Associação Gaúcha de Supermercados – Aga (Supermarket Association of Rio Grande Do Sul) Associação Goiana de Supermercados – Agos (Supermarket Association of Goiânia) (Brazilian Business Council for Sustainable Development) Green Building Council Brasil (GBC) Instituto Ethos (Ethos Institute) Movimento Mulher 360 (Movement for Women 360°) * Organizations which ended their activities in 2013. Annual Sustainability Report 2014 41 CONSUMERS AND SOCIETY A retailer’s commitment to sustainability goes beyond its stores: to include support for initiatives which transform social reality and stimulate engagement in the quest for a better planet. It also includes respect for the consumer and provides him with an active voice so that his desires and needs can be understood 42 CONSUMERS AND SOCIETY SERVICE TO CONSUMERS GRI 4.16 | PR5 Consumers are the principal motive for being a retail rewarded with a trip to the United States to get to know company, and Walmart Brazil strives to offer them Aten- the company’s headquarters in Bentonville. dimento UAU (WoW service). The expression provides the name of a training program which involves 100% of store Also in 2013 the Customer Relations Center was central- employees in the chain, in Brazil, and aims to ensure and ized in São Paulo (previously it consisted of three regional improve customer satisfaction. Developed since 2010, centers). The aim was to ensure better alignment of pro- the program covered, in 2013, the program covered the cesses, as well as synergy gains and greater flexibility in theme “techniques of providing convincing argumentation responding to demands. One innovation was the analy- to customers and retaining them”. Based on the complaints sis of demands from a quality perspective, with a view to received at the stores and through the Central de Relacio- assessing customer sentiment with respect to expecta- namento com o Cliente – CRC (Customer Relations Cen- tions are not met, through the identification of key words ter), 53 principal consumer demands were identified that used by the customer. This qualitative evaluation resulted can lead to queries on the part of those attending cus- in the launch of 10 compromissos Walmart com o cliente tomers. Printed material was produced to be used at floor (Walmart’s 10 Client Commitments), to be disseminated meetings, which take place on a daily basis in the stores, within the company in 2014. Indicators on customer ser- and for consultation by employees. vice at the Customer Relations Center during the period can be consulted here: The company reformulated its Atendimento Nota 10 (10 out of 10 for service) which gives recognition to employees http://www.walmartbrasil.com.br/sustentabilidade/relatorios-e-cases/relatorio2014/ that provide a good service to customers. Publicity material encourages customers to use contact channels, such as 0800 or 4020-5050 toll-free numbers. This initiative re- In the stores, Walmart started to use the reverse side of its sulted in a 300% increase in the level of praise received by purchase receipts as a way of publicizing its merchandise ex- employees. The six workers with the highest score were change policy. Indicadores de atendimento ao cliente 2012 2013 Variation (%) Contacts Received 760,713 635,014 -16.50 Personalized Service 365,769 313,297 -14.30 330,723 273,772 -17.20 21,736 21,973 1 Social media 3,636 9,687 166.40 Others 9,674 7,865 -18.70 394,944 321,717 -18.54 44,982 40,025 -11 12.8 11.5 -1.30 Telephone (0800 toll-free number) E-mails Automated Response Unit (ARU) (electronic service) Complaints Complaints Coefficient* * Complaints Coefficient = number of complaints per 100,000 transactions. Annual Sustainability Report 2014 43 SOCIAL MEDIA 2013 saw the company’s debut on the social media, with a stores, the replacement of the dough used in the baking of corporate profile on Facebook. This innovation included a French bread (throughout Walmart Brazil’s store chain) and space entitled Posso Ajudar? (How Can I Help You?) for con- the replacement of the suppliers of beef jerky (in the North- tact with the Customer Call Center. east). Two members of the Customer Committees were invited to relate their experiences and perception of progress Taking all these store-brand profiles on the social media, made at Walmart’s Annual Meeting in São Paulo. the total number of fans and followers amounted to more than 1 million at the end of 2013. Walmart Brasil monitors The success of this initiative resulted in its prolongation in the remarks made on its profiles and it is the task of a col- 2014, when during the year Customer Committees will be legiate within the company to decide on the responses set up in 20 stores strategically chosen for their capacity to to public demands. The entry of the company into the improve results. world of social media provides a closer relationship with its customers, and has already given rise to opportunities. DAMAGE CLAIMS For example, criticisms made by the Residents Association During the year the company created a specific cell to monitor of Alphaville, in Greater São Paulo, with respect to the car cases of damage in store car parks, such as that resulting from parking facilities of Walmart stores and Sam’s Club, moti- collisions between vehicles. The introduction of an information vated the company to publicize the measures it has taken technology-based system and the formalization of the various to resolve these problems. As a consequence, there was steps to be carried out by unit managers, resulted in a reduction an immediate increase in the number of positive remarks in the time taken to resolve such cases, by 80%, from 140 days about Walmart Brazil and also an increase in sales numbers. to 24 days. Furthermore, this measure represented a saving of CUSTOMER COMMITTEES R$3.6 million a year for Walmart. The accumulated backlog of cases was reduced from an average of 3000, to 600. Of particular note was the creation of a Customer Committee to discuss problems with respect to product and service quality provided by a group of stores in the Bompreço, store- FOOD SAFETY IN THE STORES brand in Bahia. Committee members – an average of 15 per The Sell-by-Date Brigade operates in Walmart Brazil’s store unit – were selected to participate in the screening of com- chain to remove all items which fall short of satisfacto- plaints registered at the CRC, participating in the initiative or ry sales standards or with expired sell-by dates, from the six months, with meetings every 45 days. The objective was shelves within the correct time-limit. In 2003, the teams to understand how they perceive the stores and the points began to use an automated inspection system. This inno- that need to be improved, carrying out the corrections nec- vation introduces benefits such as the possibility of moni- essary in the intervals between the meetings. Initiatives in- toring dates for the removal of products, using the system. cluded, in addition to improvement in processes within the And also makes it possible to introduce sales promotions when products are nearing their sell-by date, and thus avoid the need to dispose of them. The new technology – radio-frequency – resulted in a 20 percentage point increase in weekly checks, compared to 2012, as well as significantly reducing problems with public bodies resulting Walmart is developing a series of initiatives to ensure consumer satisfaction. In 2013 it created Customer Committees in some units in Northeast, to help improve its operations 44 CONSUMERS AND SOCIETY from the sale of products past their validity date. In 2013 also introduced was an automatic blocking system at the checkouts, of products withdrawn from the market. This reduces the risk of selling food and non-food items that pose a risk to customer health and safety, which may not have been picked up by the company’s other controls. Another important indicator with respect to food safety is WHO SAVES, WINS that, in 2013, 88% of the stores completely met the stan- Walmart Brasil put its new institutional marketing campaign dards required by Walmart Brazil (18 percentage points on the air, Quem economiza, realiza (Who saves, wins). This in- more than in 2012). This evaluation considers aspects such terprets the Preço Baixo Todo Dia – PBTD (Everyday Low Prices) as maintaining a suitable temperature in the processes of concept to the consumer by presenting real stories of Brazilian production cooking and cooling time, control of cross con- consumers whose aspirations may become a reality thanks to tamination, hygiene and employee health, cleanliness of the saving money on a day-to-day basis. environment and labeling, as well as validity. Units undergo monthly audits of all their critical points, which is carried out This is nothing more than the end-objective of the compa- by outsourced companies that are appropriately qualified ny’s business philosophy and institutional mission: to save and recognized internationally. In the event of any deviation people money so that they can live better. The new cam- in standard or conduct, corrective measures are taken. paign interprets this motto in a direct and emotional manner, in keeping with the current period in Brazil’s socio-eco- There was also an improvement in the control of the dis- nomic development. Today the population has started to posal of perishable products unfit for consumption, so that have greater access to the consumer market and is increas- they cannot be sold or accessed by consumers. A require- ingly demanding: requiring good quality at a reasonable ment was introduced that the companies responsible for price, without giving up other goals and achievements. waste collection (authorized by Walmart Brazil), to supply quantitative and qualitative figures of products removed, The campaign Quem economiza, realiza (Who saves, wins) Is also thus ensuring their correct disposal. characterized by the diversity of communication channels are used: including traditional media such as TV, radio and newspapers, as well as merchandising and the use of social networks. In addition to presenting the company as a partner of the customer in order that he may realize his dreams, it also instigates the sharing, among consumers, of experiences and ideas for saving on a daily basis. To this end, a fan page was created that brings together real stories from customers, tips and a space open for the publicizing of new initiatives on the part of users. Annual Sustainability Report 2014 45 MOVIMENTO MULHER 360 (MOVEMENT FOR WOMEN 360°) GRI 4.16 The Movimento Empresarial pelo Desenvolvimento Econômico day, health, quality-of-life, events, diversity and training and da Mulher – Movimento Mulher 360 (Corporate Movement for development. Walmart Brazil features with its development the Economic Development of Women-Movement for Women program for women who wish to occupy leadership positions, 360°) – commemorated two years since its inception at an with theoretical and behavioral modules, which are run in train- event held in São Paulo. The programming of the event con- ing sessions in regional stores. sisted of presentations, debates depositions and the launching of new publications. One of the objectives set for 2013, In 2013, the results were also published of online research and realized, was the creation of the Associação Movimento on women’s image through communication means, car- Mulher 360 (Women’s Movement Association 360°) – through ried out by the Movement for Women 360°. Among the re- approval at a general meeting, with bylaws, a code of con- sults obtained, it became clear that there was a need to duct, and internal regulations. In this way, this initiative has bring an end to stereotypes as well attributing more worth gained the status of a legal entity. to feminine diversity in promotional material: more than 70% of respondents affirmed that they felt the lack of varia- Two inspirational publications were presented during the com- tion in the types of women presented in advertising, while memorative events. The first, “Investimento a favor da inclusão” 71% agreed that advertising still needs to change substan- (Investment in Favor of Inclusion), is an initiative of the Walmart In- tially to show how women really are. stitute, in partnership with GIFE. The other publication was Guia de Boas Práticas Empresariais (Guide to Good Business Practices), Currently, more than 40 Brazilian companies are part of the which provides examples of signatory companies in appreci- Movement, which maintains publicity/communication chan- ation of the e-mail target audience and their inclusion in the nels on the Internet, including a website, a YouTube channel workplace, combined with guarantees of their rights as moth- and profiles on Twitter and Facebook. Through these can be ers and women. This publication is segmented into the follow- accessed content relevant to themes pertinent to the initiative, ing themes: benefits for women, maternity leave, the working which basically focus on four main goals (see table below). Walmart Brasil and various consumer industries have decided to form an alliance and create specific goals for the retail chain. These companies have thus assumed the following commitments by 2015: 1. Development of women are within the companies: 1 4 Demonstrating quantitative progress in the participation of women in leadership positions, with a view to reaching a gender balance. 2 2. Development of women in the supply chain: Implementation of policies, directives and/or development programs for women with their suppliers. 3. Social inclusion of women: 3 The companies commit themselves to generating a combined positive impact on the lives of 100,000 women through private social investment and social responsibility initiatives. 4. Appreciation of women’s image in society: Incorporation of messages of appreciation for women in communication campaigns and/or educational initiatives. 46 CONSUMERS AND SOCIETY WALMART INSTITUTE GRI SO1 | EC8 | EC9 In order to fulfill its mission of “promover o autodesenvolvimento para as pessoas viverem melhor” (promoting self-development so that people can live better), the Walmart Institute (IWM) continued with its programs and projects, with a focus on three main causes – Youth and Work, Local Development and Income Generation – having strategic partnerships with more than 30 institutions in the first, second and third sectors. ENTITY PARTNERSHIPS OF THE WALMART INSTITUTE Institutional Young people and work Income Generation Local development Initiatives in the community PROGRAMS AND PROJECTS ESCOLA SOCIAL DO VAREJO – ESV (SOCIAL RETAIL SCHOOL) This is the flagship program of the Walmart Institute, in its ba (PR), Salvador (BA) and Recife (PE). The Social Retail School, focus on Youth and Work. The success of this initiative in created in 2010, has already trained more than 5000 young Brazil has led to its replication in other Latin American na- people between the ages 16 and 29, qualifying them to tions. Thus, the ESV program is also already ongoing in Ar- work in the sector. Their qualification in Liderança no Varejo gentina and Chile. This cross-border progress is the result (Leadership in Retail) aims to prepare young people for work of a partnership between the Walmart foundation in the and for life. As a consequence, the entire school curriculum United States, and the International Youth Foundation (IYF), has been developed with a view to strengthening the skill of with support from the Walmart Institute (IWM) and Instituto young people for their first job, and also helping them to re- Aliança – IA (Alliance Institute), responsible for the program tain their employment and rise in their professional careers. in Brazil. Here, the ESV certified 587 young people in 2013, in Since ESV’s creation, the rate at which form a pupils have the towns and cities of: Barueri (SP), Porto Alegre (RS), Curiti- found opportunities in the labor market is 80%. Annual Sustainability Report 2014 47 BOMBANDO CIDADANIA (CITIZENSHIP DEVELOPMENT IN BOMBA) In the fifth year of its program Bombando Cidadania in ticular note was the inclusion of Terreiro Ogbon Obá, part of the Recife (PE), a Walmart Institute has supported a variety of Cultural Center of Bomba do Hemetério, on the touristic route innovative activities on different fronts, with the aim of Saboreando Mãe África (the taste of Mother Africa), part of the promoting sustainable local improvements in the district agency Loa Turismo de Experiência, the purpose of which is to of Bomba in Hemetério. promote local gastronomy with an African influence. In 2013 the Walmart Institute created a “crowd-fund- As part of these activities, an English course was also offered ing” financing channel in partnership with Portal Impulso lasting 210 hours, for 15 agents of local culture and tourism, (http://www.impulso.org.br/pt/bombandocidadania). Mi- preparing them to receive tourists, especially over the World cro-entrepreneurs or cultural groups, through this virtual Cup period. This initiative was made possible due to the Pro- page, present their projects and funding goals they need natec Copa program, an initiative of the Ministries for Tourism to put them into practice. During the year, five initiatives and Education. In the middle of the year, the municipality of put themselves forward for funding support, four of which Recife confirmed the setting-up of a new Centro de Atendi- were successful (see box on the following page). mento ao Turista – CAT (Tourist Call Center) in the region. Various initiatives have contributed to strengthening of po- Qualification in the public sphere was also on the agenda, tential tourism based on the community in the district. Par- with the participation of approximately 20 young people ticipation, for the third year running, in the Festival Delícias da in the Creative Mosaics Course, offered by the Instituto de Comunidade (Community Gastronomic Festival), promoted by Assessoria para o Desenvolvimento Humano – IADH (Ad- the Municipal Authority of Recife, which publicizes the tourism visory Institute for Human Development). In addition to potential of the various localities, through typical dishes and providing training for a new trade, the course also serves portrayals of local culture, was an example of this. Also, of par- as a starting point for urban intervention in the district, with help from volunteers from the NGO Habitat para a Humanidade Brasil (Habitat for Humanity) (HPH Brasil). 48 CONSUMERS AND SOCIETY In total, there were three initiatives carried out before the end of the year. One of them, the project Colorindo a Bomba (Giving Color to Bomba) included the painting of Rua Arapixuma, where the headquarters of Reisado Imperial can be found, a traditional society of Pernambuco. This stretch of road is a major attraction for tourists, as it combines typical residences and artists, also providing a beautiful panoramic view of the district. A further eight cultural attractions, part of the Bomba tourist route, were selected for repainting in new colors. This initiative involved a “I learnt a great many things for my personal and professional life. This is a program that opens one’s eyes and shows one how to grow”, Claudia Cristina Antunes, partnership with the company Iquine, which makes donations of paint and offered a course in house-painting for five inhabitants of Bomba, who subsequently became replicators of their former student of the Social Retail School and current employee of Walmart Brasil new skills in the community. COLLABORATIVE FINANCING Remodeling of Cia da Beleza: Silvia Moura has worked in the beauty segment for 22 years, and at the beginning of 2013 opened her own beauty salon in Bomba do Hemetério. Using collaborative financing, she invested in improving the structure of her premises. My roadie company: Cleones José, a the presenter of the program Vozes da América (voices of America), on the community radio station Seu Bomba, obtained financing in order to set up a roadie company (a professional person who carries equipment and sets up sound equipment for shows). Chocolates that generate income: Antonio Francisco, president of Criarte (Arts and Crafts and Manual Labor Association), after attending a course with Senac, began to sell chocolates to generate income. The funds he requested were for the purchase of an electronic weighing scale, in order to reduce waste, expand production and increase the number of job vacancies. Botão de Flor (Flower Button): The young Raiane held a charitable event in the community to publicize her new brand-name collection, and at the time collected food items for a creche in the region. FLONA The Programa de Apoio à Implementação da Floresta Nacio- Based on its approval, Flona of Amapá is now able to take nal – Flona (Program for the Support of the Introduction of on forestry concessions and community forest manage- National Forest) do Amapá completed half a decade with ment. Going beyond just the conservation of biodiversity, an enormous achievement: approval of its Plano de Manejo National Forestry has become another front for economic (Management Plan), over the end of 2013 and the begin- development both in the State and Brazil. ning of 2014. The result is a consequence of combined work between the Walmart Institute, Conservation International (CI-Brasil) and the Instituto Chico Mendes de Conservação da Biodiversidade – ICMBio (Chico Mendes Institute for Conservation of Biodiversity). Annual Sustainability Report 2014 49 Social programs and projects are also part of Walmart Brazil’s philosophy, with seven different society-based initiatives being worked on in 2013 INITIATIVES WITH EMPLOYEES Already part of Walmart’s agenda are Community Day, a Calendar of Good Initiatives, and donations to a Food Bank, all developed in stores of the chain. In the first case, this is a day of the year on which employee volunteers are encouraged by the company to provide services to social organizations. In 2013, more than 7000 of them participated in this initiative in May and carried out more than 4000 activities for the benefit of communities where the stores, distribution centers and offices of the company have a presence. With respect to collection initiatives in the stores, these WALMART INSTITUTE CARAVAN follow a pre-established Annual Calendar of Good Initia- The Walmart Institute Caravan, which has the purpose of “ex- tives, with the collection of items such as shawls, food and plaining the ideas and meaning behind the project,” travelled school material. through eight cities, in eight different states, in 2013: Rio de Janeiro (RJ), Salvador (BA), São Paulo (SP), Fortaleza (CE), Re- The work involving the Food Bank has been going on since cife (PE), Curitiba (PR), Aracaju (SE) and Porto Alegre (RS). Part- 2006, and involves the separation of food items and prod- nership arrangement with Sesc – which provided the infra- ucts by employees of Walmart that are fit for consumption, structure for the meetings –, the Caravan attracted 261 social but fall short of sales standards. In 2013 alone, more than organizations and 343 people. In the training program, partic- 900 tons of these items were distributed by the store chain, ipants reflect on their practices, mission and values and think which represents more than 3.6 million meals served. Do- about social intervention proposals for the communities in nations are made to partners such as Mesa Brasil, part of which they operate. This initiative also has the support of ref- Sesc, and the Banco de Alimentos do Rio Grande do Sul (Food erence material available in Espaço do Conhecimento (Knowl- Bank of Rio Grande do Sul). edge Space), which is maintained in on the Walmart Institute’s website, the complement the training for those interested. Another initiative of note was the Emergency Fund. Through this initiative Walmart staff can contribute – or access, if SMALL GIANTS necessary – to a support fund for employees. They volun- Women that run small businesses, but are giants in entrepre- tarily authorize a monthly donation and the funds accu- neurialism, participated, São Paulo, in a challenge launched mulated are used to benefit work colleagues in the event by the Walmart Institute and the organization Aliança Em- of public calamity, a state of emergency, or large-scale preendedora (Entrepreneurial Alliance). Of 120 entrepreneurs, accidents provoked by extreme events. In 2013 a total of 30 businesswomen were selected – both in the formal and R$186,500 was collected, with 88 employees benefiting. informal market, and with businesses that have a maximum annual sales of R$240,000 – from socio-economic classes C, D and E, for four training sessions lasting eight hours each. At the events themes were worked on such as self-image, leadership, market vision, production management, repertoire of experiences and the building of networks. In parallel, the entrepreneurs participated in a competition by which they put forward a plan as to how they would invest R$5,000 to expand or improve their businesses. Three participants were chosen to receive this sum of money, and apply it to their businesses. 50 CONSUMERS AND SOCIETY SHARED KNOWLEDGE Promoting the sharing of knowledge related to its fields of MAPA DE SOLUÇÕES INOVADORAS (MAP OF INNOVATIVE SOLUTIONS) operation is a way that the Walmart Institute contributes to An event held in São Paulo marked the end of the series of national debate and progress on themes relevant to Brazil- meetings. More than 100 people were invited – including ian society. The Institute was at the forefront of four major specialists, businessmen, investors and students – to dis- events during the year, which were marked by the launch cuss the practices of social entrepreneurs with successful of a variety of publications. experiences. This initiative by the Walmart Institute and Ashoka has been in place since 2011, with the purpose of Seminário Internacional de Segurança Alimentar e Nutricional: Sustentabilidade e Combate à Fome (International Seminar on Nutrition and Food Safety: Sustainability and the Combating of Hunger) details on http://seminariodesegurancaalimentar.wordpress.com/ discussing concepts, trends and experiences in the area. The schedule includes a retrospective look at the series, a presentation of cases of female entrepreneurialism in Brazil, and the launch of two publications: Negócios Sociais e Inclusivos – Descobertas e Aprendizados (Social and Inclusion Busi- Held in Salvador (BA), this event discussed experiences on these nesses - Discoveries and Lessons Learned) and Negócios Socias themes around the world. The meeting brought together 350 e Inclusivos no Brasil – Três Histórias um Caminho (Social and people, including representatives from governments, compa- Inclusion Businesses in Brazil – Three Stories, One Path), both nies and social organizations, and involved a partnership with available for consultation on the Walmart Institute’s website Serviço Social do Comércio/Mesa Brasil (Social Service in Com- (http://www.iwm.org.br/publicacoes/). merce) and the Federação do Comércio de Bens, Serviços e Turismo do Estado da Bahia (Federation for the commerce of Goods, Services and Tourism in the State of Bahia). Inspiração – Cooperativas de Catadores: Construindo Soluções para o Futuro (inspiration – refuse collection co-operatives: building solutions for the future) (available on http://www.iwm.org.br/releases/787-Instituto_Walmart_e_Programa_Cata_Acao_lancam_publicacao_sobre_experiencias_de_cooperativas_de_catadores_de_residuos_solidos.html) Inspiração – Cooperativas de Catadores: Construindo Soluções para o Futuro (available on http://www.iwm.org.br/noticias/causa/geracao-de-renda/861-Evento_Mapa_de_Solucoes_Inovadoras_discute_negocios_ sociais_e_inclusivos_e_empreendedorismo_feminino_no_Brasil.html) In association with the GIFE Institute, a translation partner and through the launch of indicators, the Walmart Institute presented its guide Investment in favor of inclusion – Equal The launch of this publication involved the participation of Treatment for Women and Girls, as part of the Grandcraft more than 150 people, concentrated in São Paulo (SP). In Project, an initiative of the Foundation Center (USA) and the material, are described the good practices of Rede Cata the European Foundation Center. This guide provides Vida de Sorocaba (refuse collectors’ network of Sorocaba) guidelines for companies, institutes and foundations that (SP), Cooperativa Futura de São José dos Campos (co-oper- draw attention to the plight of women and their inclusion ative for the future of São José dos Campos) (SP) and Co- through social investment. The national version, in addition operativa de Agentes Ecológicos de Canabrava de Salvador to a description of the practices and indicators in support (ecological agents’ co-operative of Canabrava de Salvador) of gender inequality, recounts three experiences by na- (BA), as well as setting out the challenges and opportuni- tional organizations: the ELAS Social Investment Fund, the ties for the sector in Brazil. This initiative involved partner- Avon Institute, and the Tide Setubal Foundation. ships with the Cata Ação (Collection Action) Program, the Movimento Nacional dos Catadores de Materiais Recicláveis (National Movement for Recyclable Material Collectors), and the consultancy Giral Viveiro de Projetos. Investimento a favor da inclusão – Equidade para mulheres e meninas (Investment in favor of inclusion – Equal treatment for women and girls) (details on page http://www.iwm.org.br/noticias/causa/geracao-de-renda/881-Encontro_do_Movimento_Mulher_360_debate_equidade_de_generos.html) Videos portraying these experiences can be accessed here. http://www.iwm.org.br/videos/ Annual Sustainability Report 2014 51 POSTCONSUMPTION It is Walmart Brasil’s fervent wish that its customers adopt socially and ecologically responsible attitudes. For this reason it has developed awareness campaigns which encourage conscientious habits, such as avoiding the use of disposable plastic bags, and providing areas where consumers can correctly dispose of residues 52 WALMART PLASTIC BAGS For many years Walmart Brasil has been developing initia- ered to be a health risk and capable of contaminating the tives to discourage the use of plastic bags by customers. soil, rivers and water tables, are separated and transported For the company this item has become a symbol of the by companies authorized to carry out this type of work. In need to review consumer habits and the disposal of resi- only 12 months of this initiative, one ton of medicines that dues. This is because the excessive use of non-returnable had passed their sell-by date, were collected. plastic bags, leads to waste and strengthens the erroneous impression that this material, discarded in a wide variety of A number of spontaneous initiatives also help to educate human activities, disappears as if by magic. consumers in aspects of reverse logistics. An example of this, in 2013, involved the launch of the vitamin supplement During the year, in order to reinforce this message with the Active Up. The packaging returned, subsequently sent for public, the company produced the pamphlet Sacolinha, e incineration by a specialist company, was attributed a credit eu com isso? (Plastic bag, what I doing with this?). This publi- of R$2.50 on the customer’s next purchase. And in the anni- cation recounts the problems caused by the indiscriminate versary month of the pharmacies, in addition to charging a use of plastic bags and their inappropriate disposal in the price lower than that announced by the competition, these environment, their life cycle, as well as studies that prove establishments also offered a discount to those who handed the environmental advantages of using returnable bags, over medicines that had passed their validity date. for example. They also include statistics, such as that 1.5 million plastic bags are distributed every hour in Brazil. This Consumers can also go to Walmart Brasil’s stores to dispose material is available to the public, and can be accessed via of old batteries and cellphones, which are subsequently Internet (www.walmartbrasil.com.br). disposed of correctly. To encourage customers to use fewer plastic bags and/or EDUCATION opt for alternatives to them, Walmart has had a program in In partnership with the Getulio Vargas Foundation, the com- place entitled Cliente Consciente Merece Desconto (Conscien- pany offers a program of three free online courses with a fo- tious Consumers Deserve a Discount) since 2009. Those who cus on sustainability: Sustentabilidade Aplicada aos Negócios: dispense with the use of plastic bags when checking out Orientações para o Gestor (Sustainability Applied to Business: with their purchases are given a discount of R$0.03 for every Guidelines for Managers); Sustentabilidade no dia a dia: orien- five items purchased (equivalent to the cost of one bag). The tações para o cidadão (Sustainability on a day-to-day basis: credit appears in real-time, and is printed on the purchase guidelines for citizens); and Sustentabilidade, um valor para receipt. Since the launch of this campaign, four years ago, a nova geração: orientações para o professor de ensino funda- more than R$4.2 million has been rebated to clients. In 2013 mental (Sustainability, a core value for the new generation, alone this rebate amounted to R$1.05 million. guidelines for teachers at the elementary level). In two years, REVERSE LOGISTICS more than 226,000 people, including small businessman, teachers and consumers, have completed these modules, Walmart Brasil’s store chain provides access to its customers which are part of the Open Course Ware Consortium (OCWC) to approximately 230 recycling stations – voluntary delivery program, a consortium of learning institutions from various points – for the correct disposal of materials. They are available countries, which offers courses and teaching materials free in the stores, and receive glass, paper and cardboard, plastic of charge, for any Internet user. and metal. This measure is in the alignment with the Política Nacional de Resíduos Sólidos (National Solid Residue Policy), Walmart Brasil also sponsored the Initiation in Marketing course which encourages reverse logistics initiatives. In addition to offered by FGV (Getulio Vargas Foundation). The various class the environmental benefits, these stations contribute to ex- divisions during the semester carried out research on products panding the work and incomes of refuse collectors associated with sustainability characteristics suggested by the company, with the co-operatives in partnership with the company. and held a presentation on this theme as a final course evaluation exercise. Representatives of Walmart participate in the Since 2012, there has been an initiative to introduce col- initial class and sit on an examination board that awards prizes lection points for medicines that have passed their valid- to the group with the best performance. In 2013, eight class in- ity date, located in Walmart Brasil’s pharmacies. There are takes underwent this course and the improvements suggested already 18 units in the states of São Paulo, Rio Grande do by them served as an input for Walmart’s private-label division, Sul and Pernambuco, and the residues collected, consid- in the development of new items. Annual Sustainability Report 2014 53 54 GRI SUMMARY GRI Summary GRI 3.12 Page / Comment Level of information 6-7 Complete 6-7 and 17-19 Complete Walmart Brasil Ltda. Complete 10-12 Complete STRATEGY AND ANALYSIS 1.1 Declaration about the importance of sustainability 1.2 Description of the principal impacts, risks and opportunities ORGANISATIONAL PROFILE 2.1 Name of the organization 2.2 Principle brand names, product and/or services 2.3 Operational structure 10 Complete 2.4 Headquarters location 10 Complete 2.5 Number of countries in which the organization operates 10 Complete 2.6 Type and judicial nature of ownership 10 Complete 2.7 Markets served (regions, sectors and types of customer/beneficiary) 10-12 Complete 2.8 Size of the organization 10. Walmart’s international policy stipulates that only certain financial data can be published in a segregated manner, by operational unit Partial 2.9 Principal changes during the period covered by the report referring to size, structure or shareholding participation There were no significant changes. Complete 2.10 Awards received during the period covered by the report 21 Complete 4 Complete July 2013 Complete Annual Complete 4 Complete REPORT PROFILE 3.1 Period covered by the report for the information presented 3.2 Date of the most recent previous report 3.3 Frequency of report issues (annual, bi-annual) 3.4 Contact details Scope and limit of report 3.5 Process for the definition of content 4-5 Complete 3.6 Limit of the report (countries, divisions, subsidiaries, suppliers) 4-5 Complete Wherever possible, the responses are complete and reflect the entire operation of the company in Brazil. Some indicators reported in previous periods could not be cited as a result of reformulation in the way they are measured and registered. These cases are duly indicated in the GRI Summary. Complete 3.7 Declaration of any specific limitations with regard to the scope or limit of the report Annual Sustainability Report 2014 55 Page / Comment Level of information 3.8 Basis for the compilation of the report in regard to joint ventures, subsidiaries etc. The figures cover the entire operation in Brazil. No reformulation was carried out which interferes with the ability to make comparisons with previous years. Complete 3.9 Data measurement techniques and calculation basis The different areas of the company are responsible for the adoption of techniques which permit the reporting of the indicators in compliance with GRI directives. Complete 3.10 Consequences of any reformulation carried out to previous information There were no significant changes. In the event of occasional alteration/revisions occurring, these are duly indicated in the text. Complete 3.11 Significant changes in comparison to previous years There were no significant changes. Complete 3.12 Table which identifies the location of information in the report GRI summary. Complete 4-5 Complete 17-19. Strategy, information on a government structure of Wal-Mart Stores, Inc., parent company of Walmart Brasil, can be obtained on the following link: http://stock.walmart.com/corporate-governance. Complete The CEO of the company is not the president of the Board of Directors, because this is global. Complete In Brazil, there are the positions of vice president of auditing, legal matters occupied by independent Board members. Complete Verification 3.13 Current policies and practices with regard to the quest for external verification of this report GOVERNANCE, COMMITMENTS AND ENGAGEMENT Governance 4.1 Governance structure 4.2 Indication of whether the president of the highest body of governance is also a director 4.3 Independent or non-executive members of the highest government body 4.4 Mechanisms for shareholders and employees to make recommendations 4.5 Relationship between remuneration and performance 4.6 4.7 56 20-22 Walmart has a directive on this theme, but does not describe or make public the basis of remuneration based on performance. Complete Processes in place to ensure that conflicts of interest are avoided Walmart applies an Open Doors Policy, which stimulates communication between the teams and their leaders, and encourages the communication of any violations. Complete Process for determining the qualifications and knowledge of the Board members 17-19. Top management must show commitment to the basic principles of Walmart, and with the results of the company in Brazil, as well as how to balance professionalism and human vision of the businesses, so as to ensure sustainable growth simultaneously with the implementation of social, environmental and economic directives stipulated by the company. Complete GRI SUMMARY 4.8 4.9 4.10 Declarations of mission and values, codes of conduct and internal principles relevant to economic, environmental and social performance, as well as the stage of their implementation Page / Comment Level of information 13 and 19-20 Complete Procedures of the highest governance body to supervise the identification and management by the organization of economic, environmental and social performance, including significant risks and opportunities, as well as adhesion or compliance to internationally agreed norms, codes of conduct and principles 18-20, 40-41. Walmart supervises the adoption of the best management. Among these, of particular note are a number of internal committees for analysis and deliberation on matters related to the areas of Ethics & Compliance and Auditing. The company is also a signatory of various codes of conduct, sector practice, cooperation agreements in the socio-environmental field, as well as adhesion to a number of corporate movements, associations and movements in civil society. Processes for self-evaluation of the performance of the highest governance body, especially with respect to economic, environmental and social performance The management of the processes and the unification of the company’s information systems are considered strategic or even more flexible management and necessary for the main initiatives, as well as for the obtaining of productivity gains. At the end of 2013, the company made progress in conversion tests in its stores, the implementation of which will gain momentum during 2014, and will also cover the distribution centers. In this work it is sought to use the best tools at Walmart, especially in the United States, and adapt them to the needs of the Country. Complete This is adopted in a widespread manner, in various initiatives that are running simultaneously. Strategy, Ethics, End-to-End Sustainability, Beef Production Monitoring, Private Labels. Complete Commitment to external initiatives 4.11 Principle of precaution 4.12 Letters, principles and other external initiatives subscribed to or endorsed 17-19 Complete 4.13 Participation in associations and/or national/international organisms 54-55 Complete Engagement of stakeholders 4.14 Relation of stakeholder groups engaged by the organization 2 Complete 4.15 Basis for the identification and selection of stakeholders with which the company engages 2 Complete 4.16 Approach for the engagement of stakeholders 4, 17-19, 23, 25-26, 28-29, 43-44 and 46 Complete 4.17 Principal themes and concerns raised through engagement with shareholders 4 and 17-19 Complete Annual Sustainability Report 2014 57 PERFORMANCE INDICATORS Page / Comment Level of information ECONOMIC PERFORMANCE Economic performance ES EC1 Direct economic value generated and distributed (DVA) Not material. ES EC2 Financial implications, risks and opportunities from climate change Not material. ES EC3 Coverage of the obligations of the defined benefit pension plan ES EC4 Significant financial assistance received from the government Not material, but reported. The company does not have a defined benefit plan. Complete Not material, but reported. No contribution was received during the year. Complete Presence in the market AD EC5 Lowest salary compared to the local minimum salary 35. Not material, but reported. Complete ES EC6 Policies, practices and proportion of expenses with local suppliers 27. Not material, but reported. Partial ES EC7 Local hiring procedures 36. Not material, but reported. Partial Indirect economic impacts ES EC8 Investment in infrastructure and services in the community 47-51 Partial AD EC9 Significant indirect economic impacts 47-51 Partial ENVIRONMENTAL PERFORMANCE Materials ES EN1 Tools used by weight or volume Not material. The process for the assessment of this indicator is undergoing revision. ES EN2 Percentage of materials used that come from recycling Not material. The process for the assessment of this indicator is undergoing revision. Energy ES EN3 Direct energy consumption broken down by primary energy source 38-39. Not material, but reported. Partial ES EN4 Indirect energy consumption broken down by primary energy source 38-39. Not material, but reported. Partial AD EN5 Energy saved due to improvements in conservation and efficiency 38-39. Not material, but reported. Partial AD EN6 Initiatives for the supplying of products and services with low energy consumption Not material. AD EN7 Initiatives to reduce indirect energy consumption and the reductions obtained 38-39. Not material, but reported. Water ES EN8 Total water drawn off by source Not material. AD EN9 Water sources significantly affected by water drawn off Not material. AD EN10 Percentage of total water volume recycled and reused Not material. Biodiversity 58 ES EN11 Location and size of the area of the company in areas that are protected, or of high biodiversity Not material. ES EN12 Description of significant impacts on biodiversity Not material. AD EN13 Protected or restored habitats Not material. GRI SUMMARY Partial AD EN14 Management of impacts on biodiversity AD EN15 Number of species on the IUCN red list and national conservation lists Page / Comment Level of information 23-24. Not material, but reported. Partial Not material. Emissions, effluents and residues ES EN16 Total of direct and indirect greenhouse gas emissions, by weight Not material. ES EN17 Other indirect greenhouse gas emissions, by weight Not material. ES EN18 ES EN19 The emission of substances harmful to the ozone layer, by weight Not material. ES EN20 NOx, SOx and other significant atmospheric emissions, by type and weight Not material. ES EN21 Total water discharged, by quality and destination Not material. ES EN22 Total residue weight, by type and method of disposal ES EN23 Number and total volume of significant spillages AD EN24 Weight of dangerous and residues transported, imported, exported or treated Not material. AD EN25 Biodiversity of water bodies and habitats affected by the discharge of water and drainage Not material. Initiatives to reduce greenhouse gas emissions and the reductions obtained Not material. 39. Not material, but reported. Complete Not material. Products and services ES EN26 Initiatives to mitigate the environmental impacts of products and services ES EN27 Percentage of products and their packaging recovered 23-24, 28-25-26 and 28-29 Complete Not informed. Compliance ES EN28 Pines and sanctions for non-compliance with laws and environmental regulations Not material. Transport AD EN29 Environmental impacts of the transport of products, goods and materials and workers Not material. General AD EN30 Total investment and expenditure on environmental protection, by type Not material. PRACTICES FOR LABOUR AND DECENT WORK Employment ES LA1 Workers by type of job, work contract and region, broken down by gender ES LA2 Total number and rate of turnover of staff, by age bracket, gender and region AD LA3 Benefits that are not offered to temporary or part-time employees 34 Complete Not informed. 35 Complete 35 Complete Relationships between workers and governance ES LA4 Percentage of employees covered by collective wage agreements Annual Sustainability Report 2014 59 ES LA5 Minimum prior notice period given for operational changes Page / Comment Level of information There is no formally established notice period. Complete Occupational health and safety AD LA6 Percentage of employees represented on formal health and safety committees Not material. ES LA7 Rates of lesions, occupational diseases, days lost, absenteeism and deaths Not material. ES LA8 Programs for education, training, consultation, prevention and risk control Not material. AD LA9 Themes related to health and safety covered by formal union agreements Not material. Training and education ES LA10 Average number of training hours per year, by employee, by functional category AD LA11 Program for the management of skills, continuous learning and end of career AD LA12 Percentage of employees that receive regular performance analyses Not informed. The process for assessing this indicator is undergoing revision. Walmart Brasil does not maintain this type of program. Complete 33 Complete 45 Partial 35-36. Staff management policies establish that staff members with the same qualifications, experience and performance must also receive the same salary, independent of gender. Partial Diversity and equality of opportunity ES LA13 Those responsible for governance and employees by gender, age bracket and minorities Equality of remuneration between men and women ES Proportion of salary based between LA14 men and women, by functional category HUMAN RIGHTS Investment and buying processes and practices ES 60 HR1 Investment contracts which include clauses referring to human rights ES HR2 Suppliers submitted to human rights evaluations AD HR3 Training for employees in human rights GRI SUMMARY Not material. 19-20. In 2013 based on control strategies and acting in consonance with the directives of the International Labor Organization (ILO) and the declaration of human rights, Walmart did not identify in its operations, or among its suppliers, any risk of child labor, forced labor or analogous slave labor. Partial No training. Complete Page / Comment Level of information Bearing in mind the sensitive nature of this information, Walmart deals with cases of discrimination registered by the company in a confidential manner. Partial Non-discrimination ES HR4 Total number of cases of discrimination and measures taken Freedom of association and collective bargaining ES HR5 Operations that carry a risk to the right to exercise freedom of association Not material. Child labor ES HR6 Operations with a significant risk of the occurrence of child labor In 2013 no operation was identified that represented risks of this type. Complete In 2013 no operation was identified that presented risks of this type. Complete Forced labor or analogous slave labor ES HR7 Operations identified that carry a risk of forced labor or analogous slave labor Safety practices AD HR8 Security personnel trained in human rights Not informed. Indigenous rights AD HR9 Cases of violation of the rights of indigenous peoples and measures taken There were no cases involving violation of the rights of indigenous peoples. Complete 23-24 and 47-51 Partial 19-20. In 2013 continuous evaluation was carried out of anticorruption risks in all the business areas of the company with possible risks identified being duly mitigated. Complete 21 Complete 21-22 Partial 40-41 Complete Not material, but reported. The company does not make donations. Complete SOCIETY Community ES SO1 Nature, scope and efficiency of any programs or practices to evaluate and manage the impact of operations on communities, including entry, operation and exit Corruption ES SO2 Business units submitted to evaluation of corruption risk ES SO3 Employees trained in anticorruption policies and procedures ES SO4 Measures taken in response to case of corruption Public policies ES SO5 Positions and participation in the drawing-up of public policies and lobbies AD SO6 Contributions to political parties, politicians or related institutions Annual Sustainability Report 2014 61 Page / Comment Level of information In 2013, there were two court cases with more than one focus, one of them resulting in a favorable judgment for the company, pending appeal; the other case is in the proof collection phase. Complete Unfair competition AD SO7 Court cases for unfair competition, anti-trust practices and monopolies Compliance ES SO8 Pines and sanctions for non-compliance to laws and regulations Not material. RESPONSIBILITY FOR THE PRODUCT Customer health and safety ES PR1 Praises of product life-cycle and services for which health and safety impacts are evaluated AD PR2 Compliance with regulations and voluntary codes related to health and safety 28-29 Complete. Not informed. Labelling of products and services ES PR3 Type of information on products and services required by labelling procedures Not material. AD PR4 Cases of non-compliance related to information provided and labelling Not material. AD PR5 Practices related to customer satisfaction, including the results of poll research 43-45 Marketing communications ES PR6 Adhesion to laws, norms and voluntary marketing communication codes Not material. AD PR7 Cases of non-compliance with respect to marketing communication Not material. Customer privacy AD PR8 Proven complaints related to violation of privacy and loss of customer data Not material. Compliance ES 62 PR9 GRI SUMMARY Fines for non-compliance in the supply and use of products and services Not material. Complete Credits COORDINATION Walmart Brasil Corporate Affairs – External Communications GRAPHIC DESIGN PROJECT TheMediaGroup COPYWRITING AND CONSULTANCY Gustavo Dhein and Svendla Chaves (Las Miradas Comunicação) TRANSLATED FROM THE ORIGINAL PORTUGUESE Ashley Huggins PHOTOS Walmart Image Bank Haroldo Pablo Jr.