 West Laketon Avenue
Muskegon, MI - USA
··YES·BOWL · ··
inquiries@brunbowl.com
www.brunswickbowling.com
EUROPE
Brunswick GmbH
Ginnheimer Strasse 6
D- Eschborn · Germany
+·()···
A S I A PA C I F I C
Brunswick Bowling
 Loyang Drive,
Republic of Singapore, 
()·
kat.lee@brunbowl.com
L AT I N A M E R I C A
 West Laketon Avenue
Muskegon, MI - USA
··
bob.jackson@brunbowl.com
Brunswick is committed to continuous improvement. As a result, all specifications and options
are subject to change without notice. Not for reproduction without the express written consent of
Brunswick Bowling & Billiards Corporation. Bass Pro Shops® - Bass Pro is a registered trademark
of Bass Pro Intellectual Property, LLC. Splitsville® - Splitsville is a registered trademark of L & M
Enterprises. Big Al's® - Big Al's is a registered trademark of Big Al's, Inc. The Corner Alley® - The
Corner Alley is a registered trademark of Trifecta Management Group, Inc. Round  Bowling &
Amusement ® - Round  Bowling & Amusement is a registered trademark of Round One Corporation.
Pinstripes® - Pinstripes is a registered trademark of Dale Schwartz. Wall Street Journal® - Wall Street
Journal is a registered trademark of Dow Jones, L.P. Good Morning America® - Good Morning America
is a registered trademark of American Broadcasting Companies, Inc. Xbox® - Xbox is a registered
trademark of Microsoft Corporation
© Brunswick Bowling & Billiards Corporation. Printed in the USA.
Item #-- • Form #-
B
N E W CE N T E R
D E VE LO P M E NT
TABLE OF CONTENTS
-
Invest in Bowling
- Blu-O · Traditional
- Pinz · Hybrid
-
Invest with Brunswick
- Splitsville · Boutique
- Big Al's® · Hybrid
-
Choose Your Center Type
- Bowl-In-Cafe · Boutique
- Round  Bowling & Amusement® · FEC
®
-
Making Your New Center a Reality
- Shenaniganz · Hybrid
- King Pins at Fun City · FEC
-
Build-To-Bowl®
- Bowlera · FEC
- Pinstripes · Boutique
-
New Center Gallery
- Mel's Lone Star · Hybrid
- Invest with Brunswick
-
Bass Pro Shops® · Specialty
- Red & Black · FEC
INVEST IN BOWLING
Bowling is one of the world's top recreational activities, capturing the imagination of audiences from all age categories and demographic segments.
Bowling draws over  million participants annually in  countries, creating a $ billion global industry. It has almost double
I N DUSTRY FACTS
• Bowling is an industry on the rise – there has been a tremendous resurgence in the sport, fueled by new interest
the active participants of golf, and more than three times the active participants of tennis or skiing in the United States.
from younger bowlers and the advent of “entertainment” bowling centers *
Today, bowling has evolved into a year-round, multi-leisure activity combining sport, recreation, and entertainment. With the application of new
technologies and the emergence of new business models, bowling has broadened its global customer base by offering a diversity of entertainment
and recreational options. The bowling industry continues to grow in popularity and offers many opportunities for profit and growth.
• In the U.S., bowling is gaining significant interest through multiple outlets including Wall Street Journal, ABC’s
Good Morning America and Forbes Magazine
• Bowling is the nation’s # participatory sport with more than  million people (ages  and over) *
having bowled in  across approximately , centers
• Bowling draws over  million participants annually in  countries
• The universe of + million people who bowled in  represents the fourth consecutive year of increasing participation*
• While the misperception exists that bowling is enjoyed mostly by older males, in reality, the average bowler is
 years old and females make up % of all bowlers*
WHO INVESTS IN BOWLING?
• Centers are more profitable than in years past – more families bowl, centers are selling more food and beverages
and drawing broader demographics*
• While some older, smaller bowling centers may close, many are being replaced by larger “entertainment” bowling
Independent business
owners including many
second and third
generation families
Entrepreneurs –
looking for long-term
growth and stability
centers that are revitalizing the industry*
• Bowling revenue is growing with recreational bowlers compared to league bowlers - with recreational bowlers
spending - times more per visit*
BEN EF I TS OF R ETAI L BOWLI N G
• Bowling is a cash business with no receivables and very low inventories
• After the initial investment, a bowling business requires little working capital
• Operating leverage—once expenses are covered revenue flows to the bottom line
• Repeat customers form the basis of the business
• Long-term value—bowling centers operate for generations
• Proven popularity—not a fad!
Government
and military
Corporations
including
publicly held
companies
• Appeals to every age group and demographic
• Recession resistant—historically, retail bowling outperforms other retail businesses in bad economic times
R EADY F OR THE N EXT STEP ?
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New
Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the
process of developing your new center.
Entertainment
companies such as
SEGA, Namco, and
Round 
Hotels, casinos
and resorts
Real estate developers and
investment companies
 | Go to www.brunswickbowling.com/bowling-investment
*As reported by the Bowling Proprietors Association of America at www.bpaa.com
Go to www.brunswickbowling.com/bowling-investment | 
INVEST WITH BRUNSWICK
For more than a century, Brunswick has been a world leader in new bowling center development working in partnership with new center investors
Brunswick is known worldwide for the quality and reputation of its products and services and offers a complete and comprehensive package
to build strong and long-lasting business opportunities in over  countries.
to support your new business development project from day one, and continuing through day-to-day operations. With Brunswick, you’ll have
Brunswick offers today’s new center investors a dynamic range of opportunities to achieve their goals. Today over half of all new bowling centers
around the world are supported by Brunswick’s full-line of comprehensive products, services, technology, and expertise.
everything you need to make your new center competitive, successful, and innovative.
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New Center Investment form and
request a Comprehensive Planning Guide that will take you step-by-step through the process of developing your new center.
1890
2009
1960
Brunswick enters
Entrance into the
Net sales $. billion
World leader in marine
the bowling
marine business
— % of revenue
engines, pleasure boats,
industry, making
by acquiring Owen
outside of the US
fitness equipment,
wooden lanes, pins
Yachts and Larson
& bowling balls
Boat Works.
bowling and billiards
1845
2011
INTEGRITY
Founded in 
by John Moses
Brunswick—a
Swiss immigrant
I N N O VAT I O N
1925
One of the longest
S TA B I L I T Y
1961
15,000
Brunswick opens
A global company with
listed companies
European
, employees around
on the New Stock
Headquarters
the world
Exchange York
 | Go to www.brunswickbowling.com/bowling-investment
Go to www.brunswickbowling.com/bowling-investment | 
CHOOSE YOUR CENTER TYPE
The business of bowling today is comprised of four types of business models. It is critical in today’s business to understand the business models
For more information on center types and additional resources, go to www.brunswickbowling.com/bowling-investment. There you can
in the industry and what the key components and drivers are of each.
submit a New Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the process
of developing your new center.
T RA D I T I O N A L
FEC
EX AMPLE O F PERCENT O F REVENUE BY VEN UE
BOUTI QUE
Family Entertainment Center
HYBRID
%
%
%
%
FOCUS
• League & open play bowling
• Targets all ages
• Limited food & beverage
ADDITIONAL VENUES
• Pro Shop
• Lounge Area
• Snack Bar
• Billiards
• Small Game Room
FOCUS
%
FOCUS
• Family entertainment—
parties, events
• Bowling is a component
• Targets families & all
age groups
• Multiple food & beverage
offerings
ADDITIONAL VENUES
• Redemption Arcade
• Party Rooms
• Laser Tag
• Miniature Golf
FOCUS
• Food & beverage – groups,
%
parties
parties, events
• Bowling is for entertainment
• Adult-oriented, “night club”
%
environment
Traditional
FEC
The percent of revenue by venue is significantly different in the
non-traditional models. Although they require a broader range
of knowledge and expertise to operate, the diverse range of
revenue opportunities and the ability to attract more customers
on a year-round basis make them highly desirable.*
Boutique
Bowling Related
Hybrid
• Family & adult entertainment—
• Two distinct bowling areas —
“boutique” & family
• Targets families & adults
• Majority of business
• Multiple food & beverage
Thursday-Sunday evenings
offerings
ADDITIONAL VENUES
ADDITIONAL VENUES
Food & Beverage
• Billiards
• Redemption Arcade
Game/Attractions
• Live Entertainment
• Party Rooms
• Limited Games
• Laser Tag
Other
• Miniature Golf
• Bumper Cars
• Bumper Cars
• Go-Karts
• Go-Karts
• Billiards
• Billiards
 | Go to www.brunswickbowling.com/bowling-investment
*Results may vary. Brunswick makes no guarantee as to the actual performance of any individual center
Go to www.brunswickbowling.com/bowling-investment | 
MAKING YOUR NEW CENTER A REALITY
The key to starting a successful center lies in the planning and preparation. How well you address the early phases of the development process will
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a
be critical in achieving your goals. While many variables can impact the timing of your project, the typical center takes - years to complete from
New Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step
concept to grand opening. At Brunswick, we work closely with customers throughout the process with the following key milestones always in mind:
through the process of developing your new center.
THE BRUNSWICK
A DVA N TAG E
In addition to helping develop
your center, Brunswick can
provide a diverse and
experienced team of experts
to guide you in other
critical aspects of your
business, including:
• Management
• Customer Service
• Marketing & Events
• Food & Beverage
• Entertainment
Market Study
Alliance Selection
Financial Projections
Management Planning
B U I L D -T O - B O W L®
For a single-source, turnkey
solution to your project,
go to www.brunswickbowling.
com/bowling-investment/
Choose your Center Type
Financial Benchmarks
Business Plan Complete
Construction Approach
Construction
Marketing
build-to-bowl to learn about
Brunswick’s Build-to-Bowl
FEASIBILITY
- MONTHS
BUSINESS PLANNING
- MONTHS
Demographic Survey
Choose Product/Service Mix
T R A D I T I O N A L
C E N T E R S · F A M I L Y
E N T E R T A I N M E N T
CENTER DEVELOPMENT
- MONTHS
C E N T E R S · B O U T I Q U E ' S · H Y B R I D S · B
Site Selection
I S
F O R
B U S I N E S S
Architectural Design
program.
COMPREHENSIVE
PLANNING GUIDE
This valuable guide,
available exclusively to
investors selecting
Brunswick as their
solution provider, takes
you step-by-step
through the process of
designing and building a
bowling-focused business.
It includes information on
all the important factors
to consider when planning
a bowling center from
acoustics to parking
considerations.
 | Go to www.brunswickbowling.com/bowling-investment
Go to www.brunswickbowling.com/bowling-investment | 
BUILD-TO-BOWL
Through years of experience, Brunswick has developed effective and efficient methods of coordinating the efforts of planners, designers,
View more of the world's greatest centers at www.brunswickbowling.com/photo-gallery.
B U I L D -T O - B O W L®
architects, contractors, installers, and training professionals in order to bring a new center development, modernization, or remodeling project to
This program is available in North America only.
The single source solution for
life in a timely and cost-effective manner. Brunswick is capable of putting together multiple resources and disciplines to meet every customer’s need
new center construction and
for efficiency and cost control.
re-imaging projects, provides
a complete line of services
from the earliest planning
stages right through project
completion:
• Site selection, analysis, and
master planning
• Engineering
• Conceptual, architectural,
and interior design
• Graphic design
• Project theme development
• Project budget and business
plans for investors
• Project presentations to city
FUN CONNECTION - ALBUQUERQUE, NM
MEL'S LONE STAR - GEORGETOWN, TX
council and zoning, plus
PRIME TIME - ABILENE, TX
public hearing assistance
• Construction contract,
sub-contractor, and union
negotiations
• Construction administration
• Product installation
• Bank loan and construction
draw approvals
• Kitchen consultant
STARS & STRIKES - CUMMING, GA
INTERNATIONAL BOWLING CAMPUS - ARLINGTON, TX
FAST LANE - LOWELL, AR
administration
• Vendor administration and
management
• National buying power for
construction materials and
center supplies
 | Go to www.brunswickbowling.com/bowling-investment
Go to www.brunswickbowling.com/bowling-investment | 
B
NEW CE N TE R

GA L L E RY

BASS PRO SHOPS
BASS PRO SHOPS ®
•  Total Lanes
• , sq. ft.
• Full Service Restaurant
• Meeting Rooms
LOCATION S
Altoona, IA
A
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
st Place - Best
New Interior
S P E C I A LT Y
East Peoria, IL
(Under Construction)
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


BLU-O
BLU-O
•  Total Lanes
• , sq. ft.
• Lounge/Bar
•  Private Rooms
• Teen Room
• Xbox® Gaming Room
• Tattoo Studio
LOCATION
Haryana, India
TRADITIONAL
• Pro Shop
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


SPLITSVILLE
SPLITSVILLE – BOUTIQUE
SPLITSVILLE ®
•  Total Lanes
• Upscale  Screen Theater
• VIP Balcony Theater Seating
• Chatterbox VIP Lounge
LOCATION S
Arlington, TX
Fairview, TX
Fredericksburg, VA
Miami, FL
A
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
st Place - Best New
Lounge/Restaurant
BOUTIQUE
Tampa, FL
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


BOWL-IN-CAFE
BOWL-IN-CAFE
•  Total Lanes
• , sq. ft.
• Snack Bar
• Sports Bar/Lounge-Bar
• Party Room
• Pro Shop
LOCATION
Mers-Les-Bains, France
BOUTIQUE
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


SHENANIGANZ
SHENANIGANZ
•  Total Lanes:
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Laser Tag
• Indoor Electric Karts
• Full Service Restaurant
• Party Rooms
• Meeting Rooms
LOCATION
HYBRID
Rockwall, TX
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


BOWLERA
BOWLERA
•  Total Lanes
• , sq. ft.
• Redemption and Arcade
• Billiards
• Snack Bar
• Restaurants & Bar
• Wii Room
• Party Room
• Meeting Room
• Pro Shop
• Wine Room
LOCATION
Caguas, Puerto Rico
FEC
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


MEL'S LONE STAR
MEL'S LONE STAR
• Build-to-Bowl® Project
•  Total Lanes
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Snack Bar
• Sports Bar/Lounge-Bar
• Party Rooms
LOCATION
Georgetown, TX
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
HYBRID
A
st Place - Best
New Interior
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


RED & BLACK
RED & BLACK
•  Total Lanes
• , sq. ft.
• Redemption and Arcade
• Billiards
• Snack Bar
• Full Service Restaurant
• Food Court
• Sports Bar/Lounge-Bar
• Party Room
• Banquet Facilities
• Meeting Rooms
• Casino
• Pro Shop
LOCATION
Asti, Italy
FEC
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


PINZ
PINZ
•  Total Lanes:
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Laser Tag
• Full Service Restaurant
• Party Rooms
LOCATION
Oakdale, MN
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
HYBRID
A
st Place - Best New
Lounge/Restaurant
nd Place-Best
New Exterior
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


BIG AL'S
BIG AL'S ®
•  Total Lanes
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Snack Bar/Lounge-Bar
• Party Rooms
• Meeting Rooms
LOCATION S
Beaverton, OR
Vancouver, WA
HYBRID
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


ROUND  BOWLING & AMUSEMENT
ROUND  BOWLING
& AMUSEMENT®
• Build-to-Bowl® Project
• Existing Building
•  Total Lanes
• , sq. ft.
• Redemption Arcade
- , sq. ft.
- + Games
• Karaoke Rooms
• Ping Pong Tables
• Billiards
• Darts
• Bar
• Snack Bar
LOCATION S
Over  locations in
and outside of Japan
A
FEC
FEC
City of Industry, CA
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
rd Place - Best New
Ancillary Profit Center
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


KING PINS AT FUN CITY
KING PINS
AT FUN CITY
• Build-to-Bowl® Project
•  Total Lanes
-  - Main Section
-  - Boutique
• , sq. ft.
• Redemption and Arcade
• Billiards
• Laser Tag
• Go-Karts
• Snack Bar
• Sports Bar/Lounge-Bar
• Party Rooms
• Meeting Rooms
• Indoor/Outdoor Waterpark
Burlington, IA
A
FEC
LOCATION
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
st Place - Best New
Center Interior
st Place - Best New
Ancillary Profit
Center
nd Place - Best New
Lounge/Restaurant
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


PINSTRIPES
PINSTRIPES
•  Total Lanes
• , sq. ft.
• Full Service Restaurant
• Banquet Facilities
• Bocce
LOCATION S
Barrington, IL
Northbrook, IL
BOUTIQUE
Minneapolis, MN
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


INVEST WITH BRUNSWICK
For more than a century, Brunswick has been a world leader in new bowling center development working in
partnership with new center investors to build strong and long-lasting business opportunities in over  countries.
Brunswick offers today’s new center investors a dynamic range of opportunities to achieve their goals. No other
single-source provider comes close to Brunswick’s record for supporting successful new center development
projects. That’s why today over half of all new bowling centers around the world are supported by Brunswick’s full-line
of comprehensive products, services, technology, and expertise.
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New Center
Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the process of
developing your new center.
B
T H A N K

Y O U
