Press Release
Exceeding the borders of gender and taste mix are fresh
for the fall and winter in 2014 and 2015
–Many events were held for the activation of "The Production Area- Asakusa"
“The 48th ISF”, which was the international shoe fair for the beauty and health of feet
was held at Tokyo Metropolitan Industrial Trade Center, Taito-kan in Asakusa Tokyo on the
25th (Tues.) ~ 27th (Thurs.) of March.
The number of visitors was 4,223 in total over the three days. The breakdown of the
numbers is, 814 visitors on the first day,1917 visitors on the second day and 1492 visitors on
the third day. The event ended in vigorous business talks.
In terms of the ratio of visitors’ business category, retail was 37%, wholesale and
maker was 44% and others was 19%. The number of exhibitors was 103 companies and
they were 54 domestic companies and 49 foreign companies from 8 countries. Regarding
the exhibition groups,there were 13 companies from Germany, 14 from China and 7 from
Taiwan. In addition, there were exhibitors from Australia, Korea, Vietnam, Thailand and
Bangladesh.
At this ISF, "Creator", "Proposed Category (Indoor Shoes)" and "Shoes and Feet of Children"
were proposed as special features. In the “Creator” zone, 13 manufactures of leather shoes,
leather products fashion goods from the Taito and Sumida areas in Tokyo participated and
gave unique and warm demonstrations of their skill. Moreover a workshop was set up and
attracted the visitors’ interest.
At the "Proposed Category (Indoor Shoes)", leather slippers and room shoes were
highlighted and 3 manufacturers and craftsmen demonstrated a highly value-added shoe
exhibition and demonstrations of their creations.
In the "Shoes and Feet of Children"zone, which featured the theme of comfort, seminars,
fitting demonstrations and an experience corner were set up and gave instructions in foot
checks and care and how to choose the right shoes. Parents with children visited day after
day at the experience corner.
In addition, the "Asakusa Shoe Production Area Tour" for visiting studios of cobblers and
the young shoe creators in Asakusa was carried out, and people who aim to be shoe buyers
and makers participated in the tour. Moreover, Projects for activating production in the
Asakusa area , such as briefing sessions for the manufacturing festival in Asakusa, "A-ROUND
2014", which will be held on 24 ~ 26th in October, were held each day, and many young
visitors were attending.
Next time, the event will be held from September 24th (Wed.)to 26th (Fri.), 2014 at
Sunshine City Bunka Kaikan in Ikebukuro Tokyo
Parents and children enjoyed the experience corner
in the "Shoes and Feet of Children" project.
Overview
The 48th ISF
Exhibits: Shoes, bags and health related goods, etc.
Number of Exhibitors : 103 companies
Number of Visitors : 4223 people
Organizer : F-Works Co., Ltd.
A special feature, the
"Creator" zone
Creation demonstration and
workshop were performed in
the "Creator" zone
In the "Asakusa Shoe Production Area Tour", participants
visited shoe factories and workshops.
The “A-ROUND” corner for activation of the production area,
Asakusa, was crowded day after day.
The item trend keyword for the fall and winter of 2014, is "Mixed Expressions".
The vague mixture type of gender differences, such as “ladylike men's "and" men-like lady's " is a trend.
In addition,the taste mixture of casual and sneakers will also be one of a large flow of trends.“MIX” will be the keyword for this fall and winter.
lLadies
• An increase of booties type boots. Metal fasteners, such as gold for long boots.
• Combining different colors and materials for pumps continues. The use of colors for
adult elegance pumps are remarkable.
• Mannish slip-on type shoes,such as penny loafers and opera pumps have been
getting popular since a few years ago, and their variety has been increasing.
• Many new casual shoes have mixed functions and taste between shoes and
sneakers.
More variation for popular opera pumps,
such as camouflage-printed.
(Parrish”VEINE VILLERS”)
Elegant heel pumps with a combination
of different colors and materials continue.
(Parrish “BONSAVOURER”)
Lace-up with volumed soles
(ITC China. TRADING)
Mixed taste between sneakers and casuals for
lady’s shoes have been increasing.
(Summit Footwear Thailand “AEROSOFT”)
Mannnishly wearing stacked
heeled booties made of suede,
which is a hot iteml now ( Carl
Semler Germany “Semler”)
Hard & mannish booties coordinated with gold
metal braces (Ganter Germany “HASSIA”)
lMen’s
• Adults demand hard American casual shoes. A trend is the new taste, foxy American
casual mode.
• More short or bootie type allowed for more variation in boots.
• The same as the lady’s, a mixed taste between shoes and sneakers is new.
• The recent trend, unisex mode, which adapts lady’s colors, patterns and materials is
increasing.
Hot items, side goretex boots adapted new
colors to be new American casual taste.
(Ishizeki Shoes ”ViaGGio”)
Hard American casual shoes
are a hit with adults who love
authentic taste (HEARTS”Ken”)
Sporty casual shoes appeal with
their lady like color combinations
(Oriental Shoes “Yamatoism”)
Fans of the mixture taste in sports shoes and
sneakers are increasing and will be more
popular (Oriental Shoes “Yamatoism”)
Outline of Next Venue
Name: The 49th ISF
Date: September 24 (Wed.) ~26th (Fri.) 2014
Location: Sunshine City Bunka Kaikan in Ikebukuro Tokyo
Organizer: F-works Co., Ltd.
Chukka boots express a foxy
and chic taste. (HEARTS “Ken”)
Side goretex boots with colors and
reptile patterns reflect trends of lady’s
shoes (Ishizeki Shoes”ViaGGio”)
Contact: ISF Office of F-Works Co., Ltd. 8F KS Bldg. 1-12-6 Nihonbashi Kakigara-cho, Chuo-ku, Tokyo 103-0014, Japan
TEL +81-3-5623-5110 FAX +81-3-5623-5114 isf@f-works.com http://www.isf-web.jp/