2015 Mission Statement
Taste of Home is an interactive exchange
of food, memories and ideas that unites & inspires
the largest community of home cooks.
Magazines • Digital • Experiential • Video • Mobile • Social • Books • Special Interest Publications
2015 Brand Map
Social Media
Engaged
Facebook and
Pinterest
communities
A DIGITAL COMMUNITY
Facebook
3.2MM+ fans
Taste Digital Community
All-new redesigned, responsive site
A collection of 200+ premium food,
entertaining and lifestyle blogs and websites
Monthly Unique Visitors 17.2MM
Monthly Unique Visitors 41.7MM
Taste
of Home
Simple &
Delicious
Published
6x per year
Published
6x per year
Circulation
2.5MM
Circulation
350K
Audience
13.7MM
Audience
1.3MM
Special
Interest
Publications
Cookbooks
15+ titles per
year, leading
cookbook seller
on QVC and at
Walmart and
Sam’s Club
40+ titles annually
at major retailers
such as Walmart,
Target and Kroger
Pinterest
290K+ followers
Newsletters
10+ daily,
weekly and
monthly
newsletters
Monthly
Circulation
5.0MM
258
of
your
favorite things
THE JOLLIEST
(RECIPES
& IDEAS(
Homemade
COMFORT
&JOY!
EASY CHEESY
CASSEROLES
SUPER- QUICK
HOLIDAY SIDES
DESSERT
POTLUCK
33
(Oh, yeah. It’s happening!)
Merry
MakeAheads
Sandy’s
Chocolate Cake
Sandra Johnson
Tioga, PA
page 58
f rom
L
RECIPES
•
li k
CHOCOLATE
KIND OF
CHRISTMAS
Find
Stephanie out what
Loaiza of
Six Sisters’
Stuff
has in her
cooker, pageslow
14.
•
T
BES
VED
ks
It’s a
me c
oo
ho
e yo
u
TOH.com
Tablet
Edition
Available on
• iPad
• Amazon Kindle
• B&N Nook
• Google Play
• Zinio
THE #1 FOOD & ENTERTAINING MAGAZINE IN THE ENTIRE WORLD. REALLY! TASTEOFHOME.COM
TASTY TAKES
TOH Cooking School
Interactive events with live recipe
and product demonstrations
Markets Per Year 200+
Video
Televison
Branded and custom videos
on tasteofhome.com
Branded segments on Hallmark
Channel’s Home & Family
2015 Editorial Calendar
FL AGSHIP M AGA ZINE
F E B/ M A R
A P R / M AY
J U N /J U L
Family Comfort
Celebrate Spring
America the Tasty
• Slow Cooker Super Bowl
• Sunshiny Pastas
• Homegrown Delights
• Best Loved Family Recipes
• Easter Brunch
• American Diner Favorites
• Valentine’s Day Whoopie Pies
• Family Mexican
• Grilling for a Crowd
CLOSE
CLOSE
11.14
MATERIALS
11.21
ON SALE
1.27
S E P T/O C T
1.21
MATERIALS
1.28
ON SALE
3.31
N OV
CLOSE
3.18
MATERIALS
3.25
ON SALE
5.26
DEC
Cozy up to Fall
Thanksgiving
Homemade Holidays
• Back to School
• Best Turkey & Gravy
• Family Holiday Potluck
• Fall Harvest Sweet & Savory
• Thanksgiving Sides Extravaganza
• Make-Ahead Appetizers
• Halloween Party Foods
• Baker’s Dozen Baking Guide
• Holiday Desserts
CLOSE
CLOSE
CLOSE
6.10
MATERIALS
6.17
ON SALE
8.18
8.5
MATERIALS
8.12
ON SALE
10.13
Editorial Content Subject to Change.
9.1
MATERIALS
9.9
ON SALE
11.10
2015 Magazine Audience
Demographics
AUDIENCE(000)COMP
Total Adults13,700 100%
Women11,973 87%
Married8,560 62%
AGE
25-546,655 48%
Median52.3
EDUCATION
Attended College+8,019 58%
OCCUPATION
Employed7,732 56%
HOUSEHOLD INCOME
HHI $75K+5,775 42%
Median$64,869
THE MOST ENGAGED COMMUNITY OF HOME COOKS
48 #1
minutes spent
on average
with an issue
among
comp set
COMPETITIVE SET: Better Homes & Gardens, Bon Appétit, Cooking Light, Every Day with
Rachael Ray, Family Circle, Food & Wine, Food Network Magazine, Good Housekeeping,
Ladies’ Home Journal, Martha Stewart Living, Oprah, Redbook and Woman’s Day
Source: MRI Fall 2014
2015 Digital Overview
A DIGITAL COMMUNITY
A collection of premium food, entertaining
& lifestyle blogs and websites
41.7MM
MONTHLY UNIQUE VISITORS
74%
WOMEN
43
AVERAGE
AGE
$80k
AVERAGE
HHI
19.0MM 5.9MM
FACEBOOK FANS
#2
PINTEREST FOLLOWERS
Food Vertical
for Reach
COMSCORE, DEC. 2014
TasteofHome.com
All-new redesigned, responsive site
17.2MM
MONTHLY UNIQUE VISITORS
78%
WOMEN
45
AVERAGE
AGE
$76k
AVERAGE
HHI
3.2MM 290K+
FACEBOOK FANS
#1
Source: comScore, Dec. 2014; Traffic = Multi-Platform
PINTEREST FOLLOWERS
Food Site
for Facebook
Engagement
FACEBOOK INSIGHTS, DEC. 2014
2015 Experiential Program
Food brings people together which is why the
Taste of Home Cooking School is, and has been,
a leading program nationwide. Targeting 200+ markets
each year, these interactive events feature live recipe
and product demonstrations hosted by our crew of
Culinary Specialists, reaching an audience of 140,000+
paid attendees.
2 Annual Programs
SPRING & FALL
Each season, our nine Culinary Specialists travel the
country to share their love of cooking and teaching.
And, our Cooking School team works with local
partners to ensure that each event has community
connections and support.
PER SEASON
250MM+
IMPRESSIONS
100+ 70K+
MARKETS
PAID ATTENDEES
Key Program Elements
• 10 Minute Live Demonstration that puts your brand
front-and-center in an interactive cooking segment
• Recipes and Ad in Cooking School Magazine
distributed at all shows
• C ustom tip or technique video that complements
onstage demo
• I nclusion in Flagship Magazine Cooking School
Roundup, Digital Recipe Collection and Mobile
Recipe Unit
• P roduct sampling as door prizes or in attendee
gift bags AND MUCH MORE!
Connecting Taste of Home fans to each other as they touch, taste and interact with your brand.
93%+
make at LEAST one recipe from
a school (5.7 on average)
1.3MM
word of mouth
impressions
83%+
are more likely to try/buy
products featured in the show
Source: Taste of Home Cooking School survey, SRi, Spring 2014
2015 Rate Card
R ATE BA SE : 2,50 0,0 0 0
4-COLOR
GROSS RATE
Page$124,000
⅔ Page$98,000
½ Page$79,000
⅓ Page$62,000
BLACK & WHITE
GROSS RATE
Page$99,000
⅔ Page$66,000
½ Page$50,000
⅓ Page$33,000
COVERS
GROSS RATE
Cover 2$155,000
Cover 3$150,000
Cover 4$155,000
2015 Print Ad Specs
MAGAZINE
TRIM SIZE
LIVE AREA
BLEED SIZE
Spread
15” x 10.5” 14.5” x 10”15.25” x 10.75”
Full Page 7.5” x 10.5”7” x 10” 7.75” x 10.75”
½ Horizontal 7.5” x 5.125”7” x 4.625” 7.75” x 5.375”
½ Horizontal Spread15” x 5.125” 14.5” x 4.625” 15.25” x 5.375”
⅓ Horizontal7.5” x 3.5” 7” x 3” 7.75” x 3.75”
⅓ Vertical 2.5” x 10.5”2” x 10” 2.75” x 10.75”
⅔ Vertical
4.75” x 10.5”4.25” x 10”
⅓ Horizontal Spread15” x 3.5”
SIPS TRIM SIZE
14.5” x 3”
5” x 10.75”
15.25” x 3.75”
LIVE AREA
BLEED SIZE
Bookazine - Full Page7.75” x 10.5”
7.25” x 10”
8” x 10.75”
Digest Size - Full Page5.25” x 7.375”
4.75” x 6.85”
5.5” x 7.625”
Megazine - Full Page9” x 10.875”
8.5” x 10.375”
9.25” x 11.125”
Digital File Requirements
Ad Portal Information
• The required file format is PDF/X-1a 2001 (vector) 300 dpi.
readersdigest.sendmyad.com
• All supplied PDF/X-1a files must be CMYK. No spot colors.
All fonts and images should be embedded. Do not apply style
attributes to basic fonts.
• Create an account or log in if an account is already established
• For instructions on how to create a PDF/X-1a go to –
https://readersdigest.sendmyad.com – under HOME - select
DASHBOARD – select VIEW FAQs.
• Readers Digest utilizes Virtual Proofing technology. A hard copy
proof is no longer required. If you opt to use a SWOP proof for
your internal color approval render at 100% of size.
• S elect “Send Files”
• S elect - Publication (i.e. Taste of Home)
• S elect - Issue (i.e. February/March 2015)
**Do not use dashes, underscores or apostrophes when typing the
name of your ad
Contact
For more information or production questions:
Kristine Jacobson
Senior Production Manager
T: 414.423.3919
E: Kristine.Jacobson@rd.com
2015 Tablet Ad Specs
Interactive Ad Specs
Static Ad Specs
All interactive ads need to be built with Adobe Digital Publishing
Suite, which requires InDesign CS5 or higher.
WIDTH HEIGHT
iPad
768
1024
• O rientation must be vertical only - 768 pixels (w) x 1024 pixels
(h) for iPad
• F inal delivery must be “bundled” folio file inclusive
of client’s metadata
• A dditional information on how to create and submit ads
with interactive elements is available upon request
• PAGE ORIENTATION: Vertical only
• FILE RESOLUTION: 300 ppi (264 minimum)
• F ILE FORMAT: PDF without transparency, all fonts embedded.
The PDF/X-1a specification can be used with modifcation for RGB
color space (see below)
• COLOR SPACE: RGB
• BLEED: None
• S UGGESTED MARGIN (for optimum display of ad content):
IPAD: 36 pixels
Because the dimensions of the tablet are proportionally similar
to those of the print edition, it can be relatively easy to resize
the native layout files you use to create print ads. If you choose
to do this, please bear in mind that all of the images placed in
these files must be of a sufficiently high resolution to remain at
300 dpi when enlarged. For example, a TIFF file placed in the print
layout must retain a 300 dpi resolution after the layout is enlarged
for the tablet version of your ad. Also, you must proof your ad
on screen with the RGB color space applied prior to submitting to
ensure that any shift in color is acceptable.
Metadata
In addition to the advertisement, information about the
ad can be displayed in the tablet table of contents.
• Title of Ad (required): Maximum 65 characters
• Description of Ad (optional): Maximum 120 characters
Please include your metadata in the Notes section when uploading
your static ad to the Portal, or in the bundle when emailing
interactive ads.
Contact
For more information or production questions:
Kristine Jacobson
Senior Production Manager
T: 414.423.3919
E: Kristine.Jacobson@rd.com
FILE SUBMISSION
Upload your bundled PDF/X-1a and
Metadata information to the ad portal:
readersdigest.sendmyad.com
2015 Digital Ad Specs
Unit Size
File Size(Max)
Polite File Size(Max)
Animation(Max)
Loops(Max)
Frames Per Sec(Flash)
Expansion Dimensions
728x90
40k
75k
:15
3
18
728x315
300x250
40k
75k
:15
3
18
560x300
160x600
40k
75k
:15
3
18
460x600
320x50
40k
N/A
N/A
N/A
N/A
N/A
Newsletter 300x250 Specs
Social Media
• 40k max
FACEBOOK POSTS
• Must include the verbiage "From our friends at …. "
• 160 c haracters max (incl spaces)
• Static GIF/JPEG
• S tandard tags not accepted, provide 1x1 impression/click tracking
Newsletter Content Box
• 100x100 image
• Static GIF/JPEG
HEADLINE COPY: 35 characters max (incl spaces)
BODY COPY: 140 characters max (incl spaces)
• C ontact representative for details on specific newsletters
Expandable Units
VIDEO: Host or auto initiated
PINTEREST
• Provide recipe or Pin URL
Taste Network, Influencer Marketing
• I ncludes custom content integrated within blog post(s)
and 3+ social media shares per blog post
• B rand objective, key focus, theme (ex. holiday, time saving tips,
healthy living, etc.) and type of post (ex. recipe creation, product
review, ideas and examples of product usage, etc.)
• P hotography preference (ex. product shot, step-by-step
photography, minimum number of photographs)
AUDIO: Host initiated
• Visible close button on upper-right corner
• No more than 50% of ad space hotspotted
• Driving URL and social media links
Homepage Marquee
• Please contact your sales representative with questions
IMAGE: 575x575
Additional Offerings/Capabilities
HEADLINE: 32 characters (incl spaces)
TEXT: 160 characters (incl spaces)−does not include the CTA link
• 175x50 logo
• T he CTA character count is 35 (incl spaces)
Search Results
HEADLINE COPY: 35 characters max (incl spaces)
• Provide high-res product images and logo
• Brand style and placement guides
• 1 st & 3rd party data targeting, targeted pre-roll, editorial
integration (partner recipes, branded ingredient sponsorship,
ExpressLine sponsorship, etc.), custom sidekick unit, custom
microsite, custom newsletters, push down unit, etc.
Contact
BODY COPY: 90 characters max (incl spaces)
For more information, please contact your sales representative
CALL TO ACTION COPY: 30 characters max (incl spaces)
• 100x100 logo OR image
SALES
PRODUCTION
Donna Lindskog
National Advertising Director
Nicholas Gaudio
Ad Operations Director
T: 646.293.6290
T: 646.293.6349
E: Donna.Lindskog@rd.com
E: Nick.Gaudio@rd.com
NOTES: All materials due at least 5 business days before campaign start. We reserve the final right to approve any and all creative that runs on tasteofhome.com
and branded products. Assets for custom placements are due 4 weeks prior campaign start and must be approved 2 weeks prior launch
2015 Print Ad Specs
MAGAZINE
TRIM SIZE
LIVE AREA
BLEED SIZE
Spread
15” x 10.5” 14.5” x 10”15.25” x 10.75”
Full Page 7.5” x 10.5”7” x 10” 7.75” x 10.75”
½ Horizontal 7.5” x 5.125”7” x 4.625” 7.75” x 5.375”
½ Horizontal Spread15” x 5.125” 14.5” x 4.625” 15.25” x 5.375”
⅓ Horizontal7.5” x 3.5” 7” x 3” 7.75” x 3.75”
⅓ Vertical 2.5” x 10.5”2”x 10” 2.75” x 10.75”
⅔ Vertical
4.75” x 10.5”4.25” x 10”
5” x 10.75”
Digital File Requirements
Ad Portal Information
• The required file format is PDF/X-1a 2001 (vector) 300 dpi.
readersdigest.sendmyad.com
• All supplied PDF/X-1a files must be CMYK. No spot colors.
All fonts and images should be embedded. Do not apply style
attributes to basic fonts.
• Create an account or log in if an account is already established
• For instructions on how to create a PDF/X-1a go to –
readersdigest.sendmyad.com – under HOME - select DASHBOARD
– select VIEW FAQs.
• Readers Digest utilizes Virtual Proofing technology. A hard copy
proof is no longer required. If you opt to use a SWOP proof for
your internal color approval render at 100% of size.
• S elect “Send Files”
• S elect - Publication (i.e. Taste of Home)
• S elect - Issue (i.e. February/March 2015)
**Do not use dashes, underscores or apostrophes when typing the
name of your ad
Contact
For more information or production questions:
Kristine Jacobson
Senior Production Manager
T: 414.423.3919
E: Kristine.Jacobson@rd.com