B&CMA State of the Industry
The Cookie and Cookie Bar Market
History
Trends
Projections
B&CMA State of the Industry
Sources:
Mintel 2012 Cookie & Cookie Bar Report
Food Business News
Milling & Baking News
Baking BUSINESS.com
B&CMA State of the Industry
Segment Performance
Standard Cookies
Healthy
Premium
Cookie Bars
Private Label
Mintel 2012 Market Report
Cookie & Cookie Bar Sales
($ million)
Mintel 2012 Market Report
B&CMA State of the Industry
Total Cookie
Market
By Segment
Mintel 2012 Market Report
Cookie Sales - Standard vs. Non Standard
5,000
4,500
4,000
3,500
3,000
Standard
2,500
Non Standard
2,000
1,500
1,000
500
($ million)
1
2
3
4
5
6
7
8
Mintel 2012 Market Report
9
10
11
Cookie Sales By Segment
($ million)
Mintel 2012 Market Report
Sales By Segment
($ million)
Mintel 2012 Market Report
B&CMA State of the Industry
Segment
Market Share
By Brand
Mintel 2012 Market Report
Major Brands Market Share
Total Cookie Sales
Kraft
Kellogg’s
McKee
ConAgra (RalCorp)
Other
57.0 %
7.1 %
6.8 %
5.1 %
24.0 %
*Excluding Private Label
Mintel 2012 Market Report
Major Brands Market Share
Standard Cookie Sales
Kraft
Kellogg’s
McKee
Campbell Soup
ConAgra (RalCorp)
Other
37.4 %
11.7 %
6.8 %
5.0%
2.8 %
36.3 %
*Excluding Private Label
Mintel 2012 Market Report
Major Brands Market Share
Healthy Cookie Sales
Kraft
Kellogg’s
Meijo Seiko
Specialty
Other
43.2 %
16.8 %
11.5 %
9.3%
19.2 %
*Excluding Private Label
Mintel 2012 Market Report
Major Brands Market Share
Premium Cookie Sales
Campbell Soup
Pepsico
Nonni’s
Brynwood
Kraft
Other
40.6 %
6.4 %
6.1 %
4.0 %
3.1 %
39.8 %
*Excluding Private Label
Mintel 2012 Market Report
Major Brands Market Share
Cookie Bar Sales
McKee
69.2 %
Pepsico
9.8 %
Chattanooga Baking 8.3 %
ConAgra (RalCorp)
4.0 %
Other
8.7 %
*Excluding Private Label
Mintel 2012 Market Report
B&CMA State of the Industry
What Is Driving Innovation ?
Consumers or Marketers ?
Fact or Fiction ?
Science or Hype ?
Mintel 2012 Market Report
“The food industry must deliver healthy
ingredients in the form of good tasting
products. Cookies and crackers are the
perfect platform for nutraceutical foods.”
Leading Expert
B&CMA Conference circa 2003
Marketing Nutraceuticals: The 'Big Guys' Are In
Big players are now pushing the market.
By Greg Kitzmiller
Published April 1, 2000
BUSINESS
Quaker, Novartis Form Health-Food Venture
February 11, 2000 | Associated Press
Quaker Oats Co. said it is entering a joint venture with Swiss drug
company Novartis to woo consumers who want foods that have proven
health benefits. The new firm, Altus Food Co., will develop "functional
foods"--those with ingredients said to contribute to better health--in the
United States, Canada and Mexico. The companies said they intend to
get a sizable chunk of the U.S. market for healthy food, which they
estimate at $10 billion to $20 billion and which is growing by 10% or
more a year.
HEALTHY OIL: Many avoid foods high in saturated fats, fearing the onset of artery-clogging diseases such as heart
attack and stroke. A food scientist tells Ooi Tee Ching the facts on palm oil nutrition
MANY people worry that if they eat cakes, biscuits, pastries and chocolate made with palm oil, it will be detrimental to their
health.
They believe that the saturated fat content in palm oil is too high to be part of a healthy diet, said Malaysian Oil Scientists
and Technologists Association president Tan Sri Dr Augustine Ong.
A former Malaysian Palm Oil Board director-general, Ong recalled that the first negative attention palm oil received was in
1980s when outraged millionaire industrialist Phil
Sokolov suffered a heart attack and started
campaigning against the ubiquitous use of tropical
oils -- such as palm and coconut oil -- in ready-to-serve foods.
the
Sokolov's campaign themed "The Poisoning of America" featured nationwide full-page newspaper advertisements
describing the dangers of saturated fats found in palm oil.
Many of his supporters repeatedly linked palm oil consumption to increasing blood cholesterol levels and heart disease risk;
a misconception that still looms to this day.
Ong acknowledges that palm oil contains a higher percentage of saturated fat when compared with heart healthy dietary oils
like olive oil. But it must also be highlighted that half of palm oil's fat content is monounsaturated and polyunsaturated -known to increase "good cholesterol" and benefit the cardiovascular system.
Ong said Sokolov was correct that palm oil was relatively high in saturated fats when compared with other vegetable oils like
soy, canola and sunflower. But, in contrast with meat and dairy fats, palm oil does not contain cholesterol.
Three decades later, countless studies have proven that animal sources of saturated fats pose far higher heart disease risk
than palm cooking oil -- something Sokolov's campaign was not aware of.
Health-conscious food producers have switched to palm oil and its solid fractions because of its versatility.
Read more: Palm oil, still misunderstood - General - New Straits Times http://www.nst.com.my/nation/general/palm-oil-stillmisunderstood-1.81099#ixzz2uHTeZstc
Tropical Oils
Zero Trans Fat
Hydrogenated Oils
Reduced Fat
Fat Free
Canola Oil
B&CMA State of the Industry
What Will This Mean
For the Industry?
Mintel 2012 Market Report
B&CMA State of the Industry
Market Drivers
•Discretionary Spending
•Obesity Rates
•Hispanic Market
•Rising Food Prices
•Aging Population
Mintel 2012 Market Report
B&CMA State of the Industry
Competitive Context
•Snack Foods
•Energy Bars
•Cereal & Cereal Bars
•Girl Scout
•Baked At Home
Mintel 2012 Market Report
B&CMA State of the Industry
Market Issues
•Are Healthy Cookies Really Healthy?
•What Do Consumers Expect in Indulgent?
•How to Market Healthy?
Mintel 2012 Market Report
B&CMA State of the Industry
Trends
•Premiumization & Indulgent
•Extend the Brand
•Generation Next
Mintel 2012 Market Report
B&CMA State of the Industry
•Where Do We Go From Here?
•It Is Up To You
•You Bring New Technology to the Consumer
•You Develop Products Meeting Current Needs
•You Train to Try New Ideas
•You Study New Ingredients and Concepts
•You Stretch the Envelope
•You Must Stay Current
B&CMA State of the Industry
•How Can You Stay Current?
•B&CMA Should Be Leading the Way For You
•B&CMA’s Stated Purpose:
•Stimulate Increased Consumption
•Protect General Rights
•Research & Education In Science & Technology
•Promote Improved Quality & Sanitation
•Understand Public Relations
B&CMA State of the Industry
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Help Make It the Valuable Resource
It Was Meant To Be.