HBV – School of Business and Social Sciences
Bachelor in Business
Administration
Semester: Spring 2014
Side 1/2
MAR327
International Marketing
7,5 ECTS
Credits
3 US Credit
Hours
English
2nd or 3rd year of the bachelor program in
business administration, elective
Summer
semester
1. GENERAL INFORMATION
The course is targeted towards Norwegian and foreign students that want to learn about
international marketing in an international student environment. Accordingly, the course
requires completion of one-year program in business administration. The course requires a solid
level of spoken and written English.
The number of students is limited, and if the numbers of applications exceed the limit the
students will be selected based on their school performance.
2. OBJECTIVE OF COURSE
This course will present an overview of the marketing challenges faced by organizations in
international business environments and provide a framework that can be used to guide
international marketing decisions. Emphasis will be placed on the role that marketing managers
play in designing marketing strategies to cope with the cultural, social, economic, political, and
legal differences found in the international marketplace.
3. COURSE CONTENT
Upon successful completion of this course, students will be able to:
– understand the challenges faced by the international marketing managers,
– recognize the factors that affect international marketing decisions,
– identify basic marketplace indicators of international marketing opportunities,
– analyze situations commonly faced by international managers, and
– develop simple international marketing plans.
4. CLASS POLICIES
The course is based on class lectures, in-class discussions, and presentation of cases. The course
will also include on out-of-class activities where the students and the faculty get hands-on
experience regarding cross-national and cross-cultural communication and cooperation. Such
experience might be facilitated through the course participants’ involvement in case discussions
and in leisure activities.
Using a combination of formal lectures, readings, cases and speakers, this course will provide
students with an in-depth exposure to the realities, problems and opportunities faced by
international marketing managers and employees in global firms. A great many topics and areas
of interest will be covered, and therefore it is paramount to the success of the student that he/she
come to class prepared.
Much of the preparation for exams should rely heavily on the students' class notes. Taking good
notes in class is essential and should serve as an incentive for regular attendance.
Filnavn: MAR327 International
Marketing 14-15.doc
Dato: 28.03.2014
Sign: AGK
HBV – School of Business and Social Sciences
Bachelor in Business
Administration
Semester: Spring 2014
Side 2/2
5. CLASS ATTENDANCE
Students are strongly encouraged to attendance all lectures.
6. ASSESSMENT
Student grades are based on the following assessments:
Cases (20%)
There will be a number of cases given during the semester. Students will work in groups
to complete them.
Quizzes (20%)
There will be a vocabulary quiz at the beginning of each class.
Examinations (60%)
There will be three (3) examinations over the course of the class. Each will cover 1/3 of
the material from the course.
7. LITERATURE/READINGS
Czinkota, Michael R. and Ilkka A. Ronkainen (2013), International Marketing,
Southwestern, Cengage Learning. (The book is available in an e-book format.
Additional readings on specific topics may be assigned and made available.
Filnavn: MAR327 International
Marketing 14-15.doc
Dato: 28.03.2014
Sign: AGK