MKT 4358
International Marketing
7,5 ECTS
Credits
3 US Credit
Hours
English
2nd or 3rd year of the bachelor program in
business administration, elective
Summer
semester
1. GENERAL INFORMATION
The course is targeted towards Norwegian and foreign students that want to learn about
international marketing in an international student environment. Accordingly, the course
requires completion of one-year program in business administration. The course
requires a solid level of spoken and written English.
The number of students is limited, and if the numbers of applications exceed the limit
the students will be selected based on their school performance.
2. OBJECTIVE OF COURSE
This course will present an overview of the marketing challenges faced by organizations
in international business environments and provide a framework that can be used to
guide international marketing decisions. Emphasis will be placed on the role that
marketing managers play in designing marketing strategies to cope with the cultural,
social, economic, political, and legal differences found in the international marketplace.
3. COURSE CONTENT
Upon successful completion of this course, students will be able to:
– understand the challenges faced by the international marketing managers,
– recognize the factors that affect international marketing decisions,
– identify basic marketplace indicators of international marketing opportunities,
– analyze situations commonly faced by international managers, and
– develop simple international marketing plans.
4. CLASS POLICIES
The course is based on class lectures, in-class discussions, and presentation of cases.
The course will also include on out-of-class activities where the students and the faculty
get hands-on experience regarding cross-national and cross-cultural communication and
cooperation. Such experience might be facilitated through the course participants’
involvement in case discussions and in leisure activities.
Using a combination of formal lectures, readings, cases and speakers, this course will
provide students with an in-depth exposure to the realities, problems and opportunities
faced by international marketing managers and employees in global firms. A great
many topics and areas of interest will be covered, and therefore it is paramount to the
success of the student that he/she come to class prepared.
Much of the preparation for exams should rely heavily on the students' class notes.
Taking good notes in class is essential and should serve as an incentive for regular
attendance.
5. CLASS ATTENDANCE
Attendance is mandatory.
1
6. ASSESSMENT
Student grades are based on the following assessments:
Cases (20%)
There will be a number of cases given during the semester. Students will work in groups
to complete them.
Quizzes (20%)
There will be a vocabulary quiz at the beginning of each class.
Examinations (60%)
There will be three (3) examinations over the course of the class. Each will cover 1/3 of
the material from the course.
7. LITERATURE/READINGS
Czinkota, Michael R. and Ilkka A. Ronkainen (2013): International Marketing,
Southwestern, Cengage Learning.
The book is available in an e-book format:
http://www.cengagebrain.com/micro/1-1Q25TZN
Additional readings on specific topics may be assigned and made available.
2
3